The Incubator
Turn your clinical expertise into a validated, scope-safe online program you can confidently launch and sell.
The Incubator is an 8-week implementation program for clinicians and health professionals who want to build an income and impact stream beyond 1:1 work — with weekly coaching, an assigned mentor, small-group accountability and live tech support.
Doors close Friday 9 October at 9pm AEDT.
8 weeks
Build it with us
500+ therapists and regulated health professionals supported
You've probably thought about this before
Maybe when your calendar was full again.
Or when you caught yourself thinking:
“Surely my expertise can do more than one appointment at a time?”
So the idea gets thoroughly overthought.
And stays in your head.
Then the questions start.
- 01What would I create?
- 02Would anyone buy it?
- 03Can I do this within my professional boundaries?
- 04How the hell do I market it and build the tech?
The real gap
You do not need more clinical expertise.
You already know how to educate people and create meaningful change.
What most clinicians were never taught is how to turn that expertise into an offer people want, package it into a useful program, market it, sell it and get the tech working.
And generic business advice rarely accounts for the professional boundaries that come with being a regulated health professional.
That's the gap The Incubator was built to close.
A different path
This doesn't mean becoming an influencer.
You don't need to abandon clinical work or turn into an internet marketer. You're simply taking part of your expertise and turning it into education that can work beyond 1:1 appointments.
Implementation, not information
This is not another course about how to create a course.
The Incubator is an 8-week implementation program where you build your online program with us.
We help you:
- 01validate the idea before you waste months building it
- 02design a program around a real participant outcome
- 03keep it within appropriate professional boundaries
- 04build the systems and tech
- 05take it to market
The goal isn't more information.
It's a real program you can confidently launch and sell.
Student proof
More than 500 therapists and regulated health professionals have used The Incubator to build online programs of their own.
Before the Incubator, I was stuck in my 9–5 physiotherapist role, unsure who I was serving, worried about getting in trouble, and burning myself out trying to figure out marketing and income on my own.
Now, my dizziness program has generated over $150K in the past year, reached clients across 5 continents, and given me the freedom to set my own schedule. I get to attend my kids' school events, take holidays without stress, and create work I love — without needing permission.
The Incubator filled knowledge and skill gaps I didn't even know I had, and gave me a roadmap I could actually follow.
The roadmap
The 5-Phase Incubator Roadmap
Validate before you build
We clarify what you're creating, who it is for and whether the problem actually matters enough for people to act on. No disappearing for six months to build something nobody asked for.
Design the program experience
We turn your expertise into a clear participant journey. You'll decide what belongs, what doesn't, and how to create an outcome without trying to cram your entire degree into eight modules.
Make it scope-safe
We work through the professional-boundary piece so you can clearly position what you're offering as education rather than individualised clinical care. You'll build the structures that support you and your participants.
Build the systems that run it
Now we make the thing usable. Program materials. Delivery. Tech. Participant access. The practical pieces that turn an idea into an actual program.
Launch + sell your first cohort
Finally, we bring it into the real world. You'll build your audience, create your launch plan and learn how to invite the right people into your program without turning into the kind of marketer you mute on Instagram.
Support, not just content
A roadmap is useful. Support while you actually follow it is better.
The Incubator is not designed for you to consume. It is designed for you to implement.
Weekly implementation coaching
Weekly implementation coaching with Hayley
Every week, we work through the stage you're building. Bring your questions. Get feedback. Make the decision. Keep moving.
Your assigned mentor + small implementation pod
Your assigned mentor + small implementation pod
You'll be assigned to a small pod with your own Incubator mentor. Your mentor checks in with your pod a couple of times each week to help you stay focused, work through roadblocks and notice when you've gone suspiciously quiet.
Because knowing what to do is one thing. Actually doing it alongside a caseload, family and life is another.
Weekly live tech support
Weekly live tech support with Rob
You do not need to become a tech wizard. Rob runs live tech support every week so you can get help when something refuses to work — rather than sacrificing three days of your life to YouTube tutorials.
When I joined The Incubator, I had curiosity, expertise and commitment, but no tech skills or online teaching experience. Today, I'm celebrating the completion of my first ever live online workshop — a milestone that seemed impossible to imagine 3 months ago.
The tools behind the implementation
You don't have to piece the systems together yourself.
The platform, AI and practical resources are already there to help you turn decisions into something real.
Innovorise
Innovorise — your program-building tech platform
You'll get access to Innovorise while you're inside The Incubator, giving you one place to host your program, enrol participants and build the systems behind it — instead of duct-taping a dozen platforms together.
Ima
Ima — your AI program-building assistant
Ima is trained on the Incubator frameworks and available when you need help organising ideas, refining your structure or figuring out your next step.
Practical resources
Templates, frameworks + implementation tools
You won't start every task with a blank screen. You'll get the validation tools, frameworks, workbooks, examples and practical resources we use to help you move from one stage to the next.
The Incubator community
The Incubator community
You'll build alongside other clinicians doing the same thing. Ask questions. Share wins. Get feedback. Borrow some momentum when yours goes missing.
At a glance
Everything you get.
- 8 weeks of step-by-step program-building training, with lifetime access to the core training
- Weekly LIVE implementation + coaching calls with Hayley
- Your assigned Incubator mentor
- Your small Implementation Pod
- Mentor check-ins a couple of times each week
- Private Incubator community
- Weekly LIVE tech support with Rob
- Access to Innovorise for the duration of The Incubator
- Ima, your AI program-building assistant
- Tech tutorial library
- Workbooks, templates, frameworks + implementation tools
- Call replays when you can't attend live
For the detail people
Here's exactly what's inside the training.
Build unshakable confidence
Move through the self-doubt, fear of judgement and “WTF, can I really do this?” thoughts that can stop you before you start.
Risk-free program building
Understand the boundaries between clinical services and education, and make informed decisions about your program, marketing, testimonials, credentials and participant protections.
Find your perfect participants + price
Clarify who your program is for, position it clearly and choose a price that reflects the value without sending you into a guilt spiral.
Create program content that gets results
Turn what you know into a focused curriculum that helps people act — rather than drowning them in everything you have ever learnt.
Conquer the tech
Choose the tools you actually need and get the basic systems working without making tech your new full-time job.
Get found by the right people
Build visibility and an audience around the problem your program solves without posting on every platform known to humankind.
Build your email list
Create a simple way to turn interested people into an audience you can actually communicate with.
Fill your program
Build demand, run a launch and invite people into your first cohort without apologising for selling it.
I created my first online program and launched it to… crickets. Just 3 sales. I felt like such a failure and wondered if anyone would ever want what I had to offer. Then I found The Incubator. Fast forward 3 years and I've now made over $450,000 from my online programs!
I created an online program, by myself, a few years ago. It was amazing but it didn't sell at all. After that, I nearly didn't attempt creating and selling an online program again — until I found The Incubator. The Incubator gave me a step-by-step path to follow to get my online program created and sold.
For you, even if…
The Incubator is for you even if…
“I don't have an idea yet.”
That's okay. We'll help you clarify and validate what to build before you disappear down a content-creation rabbit hole.
“I already built a course and it didn't sell.”
You probably don't need to throw it out and start again. We'll work out what's missing across the offer, positioning, structure and launch.
“I don't have a big audience.”
You don't need thousands of followers. We focus on finding the right people — not collecting random humans for vanity metrics.
“I'm already busy.”
You do need time to implement. But the training is practical, calls are recorded and your mentor helps keep you focused on the next useful step — instead of wasting hours figuring out what to do next.
“I'm not a psychologist or mental health therapist.”
You don't need to be. We work with psychologists and counsellors, but also OTs, physiotherapists, speech pathologists, dietitians, medical doctors and other health professionals. You'll apply the framework within the requirements of your own profession, regulator and jurisdiction.
“I'm worried about professional boundaries.”
Good — they matter. We'll help you distinguish education from individualised clinical services and make considered decisions about scope, positioning, marketing and participant safety.
Bonuses
We've also taken care of a few of the things that tend to slow people down.
Building the program is one thing. Figuring out the legal pieces, launch assets and all the other “what the hell do I need now?” stuff is another. So when you enrol today, you'll also get:
The Clinician's Online Program Legal Pack
A bundle of plug-and-play legal templates created by our lawyer to help you put the legal foundations around your online program without starting from a blank page. You'll get five lawyer-created templates and tools designed for clinicians taking their expertise online:
- Participant Information and Consent
- Advertising Checklist
- Movement Program Waiver — where relevant to your program
- Privacy Policy
- Terms and Conditions
Valued at $3,500
The First Cohort Launch-in-a-Box
You'll learn how to launch your program inside The Incubator. This bonus means you won't have to create every single launch asset from scratch. You'll get our ready-to-customise launch and marketing assets:
- Webinar Slide Deck
- Sales Page Template
- Sales Page AI Assistant
- Opt-In Page Template
- Launch Kit Templates
- Lead Magnet Promo Templates
- Promo, Testimonial, Video + Countdown Post Templates
- Nurture Sales Sequence Guide
So when it's time to launch, you're not sitting there thinking: “Cool. Now I just need to write a sales page, build a webinar, create 27 posts and apparently become a copywriter overnight.” You start with the framework. Then make it yours.
Fast-action bonus
Join by 12pm Saturday 3 October AEST and we'll build your course portal for you.
Your branded course portal — built for you.
Join by 12pm Saturday 3 October AEST and our tech team will build the foundations of your course portal inside Innovorise for you.
We'll:
- brand the student portal with your branding and colours
- set up your course structure
- create your modules
- set the access so participants can log in and see the right content automatically
In other words: we'll build the bones of your course portal so you're not spending your first week clicking around wondering what goes where. You can focus on creating the actual program. We'll make sure there's somewhere polished and ready for it to live.
Enrolment
Choose the level of support that fits you.
Both options include the complete Incubator experience: the 8-week roadmap, weekly coaching with Hayley, your mentor + Implementation Pod, live tech support, Innovorise, Ima, templates and bonuses.
Standard Incubator
Build it with us — with the full group implementation experience.
or $357 AUD/month for 6 months
Best for you if
You want plenty of support, feedback and accountability, but you're happy to make the final decisions and do the implementation yourself.
Elevated Experience
Limited to 10Want us closer to the build? Choose Elevated.
or $708 AUD/month for 6 months
Everything in Standard, plus
- 4 private 1:1 strategy sessions with Hayley
- 4 hours of hands-on Innovorise tech implementation with our in-house team
Best for you if
You want more private access to Hayley and want our tech team more involved in getting things built.
12 people signed up to my first program. Within 6 months of finishing The Incubator, I made $6,000 — enough to cover my investment in The Incubator, legal setup and website.
Your guide
Hi, I'm Dr Hayley Kelly.
Clinical Psychologist · PhD · ICF-accredited coach · Founder of Therapists Rising · Host of the Therapists Rising podcast
I know what it is like to hit the ceiling of a career where your income, impact and time are tied together.
Online programs changed that for me.
They've allowed me to support more than 10,000 therapists, generate multiple millions in revenue, travel with my family and build a way of working I genuinely love.
But I did not start with a neat little roadmap. I pieced it together through trial, error, generic business advice, tech headaches and plenty of “surely there is an easier bloody way to do this” moments.
The Incubator is the easier way I wish I had.
It brings the business strategy together with the realities of being a clinician — and surrounds you with support while you implement it.
Good questions
Have questions? Good. Here are the big ones.
How much time will I need each week?
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There isn't one magic number because someone starting with a blank page needs different implementation time from someone with an existing program. The training is practical, calls are recorded and your mentor helps you stay focused on the next step. You do need to make time to implement — this is not a “buy it and absorb a business by osmosis” situation.
What if I've already built a program?
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Come on in. We'll help you look at what you already have and identify what needs to change across the offer, validation, positioning, structure, marketing or launch.
What if I don't have an idea yet?
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That's exactly what the early part of the process is for. We'll help you identify and validate an idea before you build the whole thing.
Do I get access to Hayley?
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Yes. Hayley runs the weekly implementation + coaching calls. Elevated participants also receive four private 1:1 strategy sessions.
What if I can't make the live calls?
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Calls are recorded so you can catch up. You'll also have your mentor, pod and community helping you keep moving between calls.
What if I'm not a mental health professional?
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You do not need to be. The Incubator is designed for clinicians and health professionals, including psychologists, counsellors, OTs, physiotherapists, speech pathologists, dietitians and others. Professional requirements vary, so you are always responsible for applying the rules of your own profession and jurisdiction.
Is this legal or regulatory advice?
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No. We provide education, frameworks and lawyer-created template resources. They do not replace independent legal, regulatory or professional advice specific to your circumstances.
When does the Incubator start?
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The Incubator starts Monday 12 October 2026.
When are the live calls?
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Call days, times and time zone for the current cohort are confirmed with enrolled participants ahead of the start date.
How long do I keep access?
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You have lifetime access to the core Incubator training. The replays of the live calls are yours until the end of the live Incubator cohort.
Can I join later?
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The Incubator is not open year-round. This enrolment period closes Friday 9 October at 9pm AEDT.
Still deciding?
Not sure if The Incubator is right for you?
Let's chat. Book a short call with our team and we'll help you work out whether The Incubator fits what you're trying to build.
No weird hard sell. Just answers.
Prefer email? Contact [email protected]
Your move
Your expertise doesn't have to stay tied to one appointment at a time.
You do not need the perfect idea.
You do not need a giant following.
You do not need to understand all the tech before you begin.
And you definitely do not need to figure the entire thing out alone.
If you've been circling the idea of creating an online program for months — or years — come and build the bloody thing with us.
Doors close Friday 9 October at 9pm AEDT.