#CircularOctober - A celebration of all things circular

What is Circular October? It is a celebration of all things circular. Why October? As funky as it sounds, October seemed a natural choice simply because its first letter is a circle. In 2017, Circular October was born, and it started with five themes over 31 days, one Fact Sheet for each day of the month. 

This October, our theme is Circular Innovation Eco-Systems with five themes: (1) Circular AI Industrial; (2) Circular Micro, Small & Medium Enterprises; (3) Circular Design; (4) Product-as-a-Service; and (5) Material Management.

Back to the Future!

In 2017, when #CircularOctober was first launched, the circular economy was barely known and rarely understood. The Butterfly diagram was the only visual representation available, and we had to figure out what it all meant. This vacuum of information inspired 31 factsheets to bridge the gap. In the last 10 years, awareness of the circular economy has grown, but it is still primarily associated with recycling and not resource management.

For 2026, #CircularOctober, we are going back to our beginnings with 30 explainer videos created by François R. Joly, one video for each of the five themes, plus a series of short interviews with subject matter experts. Just visit the #CircularOctober YouTube channel.

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Product-as-a-Service

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01 October: Product-as-a-Service -#CircularOctober2026 - PaaS Playlist

04 October: Circular AI Industrial - #CircularOctober2026 - AI Industrial Playlist

05 October: Material Management - #CircularOctober2026 - Material Management Playlist

Just Launched – Free Skills Training

Skills Training for the

Circular Economy

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Skills Training, The Essential Skills™ Program, Circular Resources™ Skills Training, and The Nine Steps Towards a Circular Business™

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The primary focus of the circular economy is to better manage our finite resources, the natural capital of many countries.

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The Nine Steps is a series of tools to enable the circular economy. Each Step provides the guidelines specific to a company’s requirements.

Is This Course For You?

The Circular Economy Foundation Course targets two types of learners.

Learners looking for a practical approach to the circular economy – The course provides all the working tools that make up the system known as the circular economy.

Companies interested in implementing the circular economy – Although companies and individuals will need to be selective as to which tools apply to their requirements, learners require a wholistic understanding to take full advantage of the potential of the circular economy.

The Circular Economy Foundation Course provides learners with all they need to know to embrace the circular economy. The course also strives to develop essential skills for individuals and companies as we head towards a sustainable and circular world. There is a strong focus on embedding processes within companies to collect data and information that supports their circular initiatives.

Learners then jump straight into the Circular Rs, the building blocks of the circular economy. The next stage is to understand the past with a lens on the future. The rest of the course moves into resource management, materials, closed & open-loop systems, design and business models.

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What is the Circular Economy?

The circular economy is an economic system that focuses on the efficient management of resources.

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Resources and Materials

The efficient use of resources is critical if we are to live within the limits of our planetary boundaries. 

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Circular Design Principles

Circular Design redesigns products to prolong life, minimise waste and potential loss of technical (man-made) materials. 

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The 13 Circular Rs

The “Circular Rs” is a collection of behavioural and economic activities – from product life extension to materials management.

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The Circular Rs &

resource management

Check out our latest infographic – how our natural resources are the source of almost everything we buy and use.

Learn about the Circular Rs – download the infographic or visit the Circular Rs page.