The North Digital Blog
Lessons learned from managing millions in ad spend. Practical strategies, industry insights, and proven tactics to help you generate more qualified leads.
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AI Agents Are Coming for the Front Desk. Here Is What Actually Makes Them Work.
WIRED reports that AI agents are about to flood the workforce, and for service businesses the real question is whether you have the lead flow and the oversight to make one worth hiring.
The Expensive Agency Mistake Entrepreneur Just Called Out, and How We Avoid It
A new Entrepreneur article warns that most agency relationships fail before work even starts, because nobody defines what success means in revenue.
Google Ads Now Shows You What Competitors Spend. Ignore It.
Google's new peer spend comparison is built to make you feel behind, but the only number that should set your budget is your return on investment.
ChatGPT Ads Just Got Real. The Cheap Window Is Open Now.
OpenAI announced Sponsored Agents and new AI ad tools for ChatGPT, and I believe the next six months are the cheapest this channel will ever be for service businesses.
HubSpot Says Full AEO Programs Run Up to $15,000 a Month. Get Your Google Ads Dialed In First.
HubSpot published a breakdown of what answer engine optimization actually costs, and for most service businesses the math points straight back to paid ads.
If Your AI Tool Cannot Talk to Your Practice Management System, It Is Worthless
A new MIT Technology Review piece argues healthcare AI will live or die on integration, and that matches exactly what I see when dental and healthcare owners try to bolt shiny AI tools onto old practice software.
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