Stitch Marketing Research is now part of MDRG! Learn more
Stitch Marketing Research is now part of MDRG! Learn more
The combination brings together two complementary research teams with a shared commitment to collaboration, human-centered insights, and helping clients turn research into action.
[NEW ORLEANS, LA — June 19, 2026] — Market Dynamics Research Group, Inc. (MDRG, Inc.) a leading custom market research and brand strategy firm, today announced that it acquired San Diego-based Stitch Marketing Research on June 19, 2026. This coalition brings the two teams together as one organization, expanding the expertise, perspectives and capabilities available to clients while maintaining the close, senior-level partnerships that have long defined both firms.
Both MDRG and Stitch Marketing Research hold a shared belief that the strongest research starts with people and is most valuable when it helps organizations make confident, informed decisions. By bringing together complementary teams and capabilities, MDRG and Stitch can offer clients more expertise and more ways to address complex business questions while preserving a customized, collaborative approach.
Based in San Diego, Stitch Marketing Research has built a reputation for its collaborative approach, deep expertise in Southern California markets, and ability to connect research insights to actionable business decisions. Stich’s “Tested on Humans®” philosophy reflects a belief that effective research starts with understanding the people behind the data. That human-centered perspective is reflected in how Stitch partners with clients and how the team brings research findings to life through engaging, distinctive deliverables.
Stitch’s capabilities complement MDRG’s 30+ years of custom research experience, including healthcare expertise, qualitative and quantitative research, brand strategy, and its proprietary WholeMind™ approach. Together, the combined team brings broader perspectives, expanded capabilities and greater reach to help clients navigate increasingly complex questions and opportunities.
“Bringing Stitch and MDRG together is more than adding capabilities—it’s about bringing together two teams that share a fundamentally similar way of working,” said Sachin Parate, CEO of MDRG. “We’re curious, collaborative and deeply committed to understanding the people behind the data and the business questions our clients are trying to answer. By combining our teams, perspectives and expertise, we can offer clients more ways forward while maintaining the close, senior-level partnership that has always been at the heart of MDRG.”
For Stitch clients, becoming part of MDRG provides access to additional expertise, research capabilities, and national reach while preserving the collaborative, hands-on approach that has defined the Stitch experience. MDRG clients will also benefit from Stitch’s distinctive perspective, Southern California expertise and human-centered approach to research.
The new combined organization will continue building on what each team does best, bringing together diverse perspectives and complementary strengths while creating new opportunities for clients and employees.
About MDRG, Inc.
Market Dynamics Research Group, Inc. (MDRG, Inc.) is a custom market research and brand strategy firm with more than 30 years of experience helping organizations make smarter, more informed decisions. MDRG combines qualitative and quantitative research, healthcare expertise, brand strategy and its proprietary WholeMind™ approach to uncover meaningful insights and translate them into action. The firm partners closely with clients to develop customized research designed around the questions and decisions that matter most.
About Stitch Marketing Research
Stitch Marketing Research is a San Diego-based market research firm known for its collaborative, client-focused approach and “Tested on Humans®” philosophy. Stitch connects research insights to actionable business decisions while keeping the human story at the center of the work.
Media Contact:
Terri Kaupp
Sr. Operations Manager
MDRG, Inc.
[email protected]
Phone: 504-356-0247
