About Us

RevWise was created to challenge what brands should expect from a performance marketing agency. In just three years, we have grown from two founders into a global award winning agency with multiple international offices, more than 50 specialists and over 100 brands across 13 sectors. Our expertise spans affiliate programme management, TikTok Shop, creator commerce and AI visibility.

Behind that growth is a culture built on ambitious people, genuine partnerships and complete ownership, giving every client a specialist team that cares about their business and is committed to delivering measurable, sustainable growth.

Values

Our values

We built RevWise to deliver the expertise, ambition and accountability of a high performing internal affiliate team, strengthened by the resources and experience of a specialist agency.

Our values shape how we work every day. We are approachable, positive, hardworking and fully invested in our clients’ success. We communicate openly, take ownership of every goal and work as an integrated part of each marketing department to deliver meaningful commercial results.

Our clients set high standards for us, and we set even higher standards for ourselves.

Our Journey

The Beginning

We started life as a 2-person affiliate consultancy - one focused on research and outreach, with the other person focused entirely on program management.

The Evolution

Realising that separating core disciplines - and obsessing over each - was a key to faster affiliate growth, we scaled each team equally: data/research, publisher sales, and program management (delivery).

Today

One of the fastest growing agencies in the UK, achieving monumental success for some of the best-loved brands in ecommerce and leisure, responsible for over a quarter of a billion (£) in annual sales revenue.

Data-wins-arguments

Data wins arguments

Data sits behind every strategic and commercial decision we make. Our dedicated Data and Research team analyses performance across affiliate programmes, TikTok Shop, creator commerce and AI visibility to identify opportunities for profitable growth.

Detailed reporting, custom dashboards and continuous analysis reveal what is working, where value is being created and what action should come next. These insights shape smarter publisher recruitment, creator strategies, commission decisions, commercial partnerships, content optimisation and AI search visibility.

This evidence led approach removes guesswork, improves transparency and keeps every strategy evolving. Data does more than explain past performance. It helps us anticipate opportunities, improve efficiency and make better decisions that deliver measurable growth for our clients.

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Don’t Wait, Take action

“Procrastination is the thief of time.” Edward Young

Delays cost businesses opportunities, momentum and revenue. That is why taking action is one of the most important parts of our culture.

We do not create endless task lists or allow good ideas to lose momentum. When the data identifies an opportunity, we move. Whether that means recruiting a new affiliate publisher, adjusting commission rates, activating a creator, improving TikTok Shop performance, approaching a commercial partner or strengthening a brand’s AI visibility, our team acts with purpose and urgency.

Ideas only create value when they are put into action. Fast, informed execution keeps our clients ahead of the market and turns opportunities into measurable commercial growth.

Positive-vibes

Spread positive vibes

Mutual respect and equality are the foundations of every successful relationship. Team members, clients and partners are treated with the same respect, regardless of role, experience, department or seniority.

The strongest ideas do not always come from the most senior person in the room. Everyone should feel confident sharing their perspective, challenging decisions, thinking creatively, learning from others and taking ownership of their work.

By giving every voice equal value, we create stronger collaboration, greater trust and better decisions. Respect is not simply part of our culture. It is a principle that strengthens our team, our partnerships and the results we achieve together.

mistakes

Mistakes are opportunities

Celebrating success matters, but mistakes often create the most valuable opportunities to improve.

Our performance marketing specialists openly share challenges, lessons and solutions across affiliate marketing, TikTok Shop, creator commerce and AI visibility. There is no blame or hiding problems. The focus is on understanding what happened, improving the process and applying that knowledge across every relevant client strategy.

This transparent approach helps us solve problems faster, strengthen our services and continuously improve performance. It gives clients a proactive agency partner that learns quickly, adapts confidently and turns every challenge into better decisions and stronger commercial results.

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Be authentic, be yourself

Individuality makes our team stronger. Different personalities, backgrounds, interests and perspectives create a more creative, balanced and enjoyable place to work, where everyone feels comfortable being themselves.

That authenticity extends to our client relationships. Our specialists work closely with internal marketing teams, building genuine connections and communicating openly across affiliate marketing, TikTok Shop, creator commerce and AI visibility.

Clients gain more than specialist performance marketing support. They gain approachable, honest people who become part of their team, contribute positively to their culture and care about achieving shared commercial goals. It is this combination of expertise, transparency and personality that makes RevWise a trusted agency partner.

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Masonary image Gary Winter

Gary Winter

Head of Growth

Starting his career in newspapers and online media 16 years ago, before moving on to build Europe's first content advertising network, featured in The Sunday Times Tech Track 100 fastest growing companies. Gary draws on his vast experience across performance marketing and publisher sales to lead the growth of RevWise as Co-Founder.

Masonary image Jamie Brusey

Jamie Brusey

Head of Operations

Co-Founder and Head of Operations at RevWise. With over a decade previously spent as the Head of Marketing for one of the UK's leading ecommerce marketplaces, Jamie oversaw multimillion pound annual growth driven via the affiliate channel, operating both as a publisher and an advertiser at the highest level. Today Jamie is responsible for all client delivery and business operations at RevWise as Co-Founder.

Masonary image Dan Hull

Dan Hull

Client Delivery Director

Dan began his career in performance marketing over 15 years ago, having originally trained as a womenswear designer. In that time he's devised and executed innovative affiliate strategies for everything from luxury fashion and beauty brands, to ticketing and some of the UK's largest grocery retailers. Dan brings his wealth of experience to RevWise as a Senior Account Director.

Masonary image Angelina Daneva

Angelina Daneva

Operations Manager

Living and breathing the entrepreneurial spirit since birth and growing up around serial entrepreneurs gives Angie a unique view on E-Commerce and Hospitality businesses. Knowing the ins and outs of SME owners’ and marketing specialists’ motivation, growing pains, and dreams helps Angie lead her team to shape their strategies to support growing businesses with smart, sustainable strategies that go beyond affiliate marketing.

Masonary image Olivia Drage

Olivia Drage

Head of Sales

Liv has a background in sales, partnership development and team management. As Head of Sales at RevWise, she works closely with clients looking to grow their affiliate marketing channel, building strong business relationships, and leading a high-performing team. She’s all about making connections, driving results, and creating a collaborative (and fun) environment.

Masonary image Veronica Garcia

Veronica Garcia

Account Director

Veronica started her career in Marking over 20 years ago working in companies such as BMW Budweiser and now has over 10 years of experience in Affiliate Marketing both on the client and agency side. She uses her extensive knowledge in Marketing to help all of her clients by creating incredible strategies that will grow their programs as an Account Director.

Masonary image Olivia Jones

Olivia Jones

Account Director

Olivia started her career in affiliate marketing over 6 years ago and since then has worked both agency and brand side, managing both B2C and B2B clients across industries such as home & garden, health & beauty, travel, fashion and sports. Her extensive experience across many different sectors has given her well rounded knowledge and enables her to be adaptable and targeted with her affiliate strategies.

Masonary image Aayush Bagadiya

Aayush Bagadiya

Account Director

Aayush has over 8 years of experience in affiliate marketing and has been recognised with multiple industry awards from Hello Partner and PerformanceIN for his outstanding work. His expertise spans managing high-performing DTC affiliate programmes across the US, UK and EMEA, as well as leading Amazon Affiliate strategies for brands generating over $1M in revenue through strategic partnerships.

Having worked with clients across Retail, Financial Services and Travel, Aayush brings a well-rounded understanding of performance marketing. His ability to seamlessly integrate Performance PR initiatives with affiliate strategies, while staying ahead of evolving industry trends, has consistently delivered strong, measurable results for his clients.

Masonary image Jasmine Ovall

Jasmine Ovall

Marketing Manager

Starting out in content creation, Jas has worked within Marketing for almost 5 years across multiple disciplines, including organic, paid, content, SEO and PR. Her background includes in-house, freelance and agency avenues. She is also a keen hobbyist and collector, who enjoys extreme winter and water sports, playing music instruments and gaming.

Contact her for all marketing at [email protected]

Masonary image Charlie Culff

Charlie Culff

Credit Controller

From leading busy kitchens to teaching English in China, Charlie’s career has been shaped by discipline, adaptability, and resourcefulness. At RevWise, he applies those strengths to credit control—ensuring financial accuracy, managing risk, and maintaining strong client relationships to support the company’s commercial health.

Masonary image Shey Giron

Shey Giron

Head of Data & Research

The leader of our incredible data and research department, Shey is responsible for organising the speedy turnaround of hundreds of custom research projects per month, delivered directly to our client channels and affiliate managers. Outside of work Shey loves spending time with her kids, her dogs, doing karaoke and taking family road trips.

Masonary image Stoyan Yanev

Stoyan Yanev

Affiliate Marketing Team Leader

Stoyan began his career in the hospitality industry before joining RevWise as an executive, quickly advancing to Affiliate Team Leader. He leverages his experience managing one of the UK’s largest accommodation brand affiliate programs to drive growth across all our Travel vertical brands. He has also successfully secured long-term partnerships with leading mass media publishers, including The Independent, Reach PLC, Future PLC, and many others.

Masonary image Yanitsa Yaneva

Yanitsa Yaneva

Affiliate Marketing Team Leader

As an Affiliate Team Leader for RevWise clients, Yani is a specialist in securing Sustainable/Eco Publishers - with dozens of wins in this niche - as well as working closely with larger publishers such as The Mirror. Her experience spans across her base of brands in jewellery, beauty and health.

Masonary image Vlad Kostyna

Vlad Kostyna

Affiliate Marketing Team Leader

With an international background and a degree in International Business earned in both the Netherlands and France, I bring a global mindset to every project. Over the past two years, I’ve specialized in affiliate marketing, helping multiple large brands grow through strategic partnerships and performance-driven campaigns. Blending cross-cultural insight with hands-on experience, I’m passionate about creating scalable, authentic affiliate programs that deliver real results.

Masonary image Raya Georgieva

Raya Georgieva

Senior Affiliate Account Manager

Started in promotions at 16, which led to a strong interest in marketing. Gained experience through internships while studying and graduated with a Marketing degree. Experience in beauty brands and strategies boosted her career to Senior Account Manager at RevWise.

Masonary image YeeChing Ng

YeeChing Ng

TikTok Shop Manager

With a background in e-commerce and creator marketing, YeeChing has grown her expertise from creator marketing to leading TikTok Shop growth strategies for leading consumer brands across FMCG, beauty, lifestyle. She specialises in integrating affiliates, content, and paid ads to build scalable programmes within the TikTok ecosystem that drive meaningful commercial results.

Masonary image Nikolay Dragnev

Nikolay Dragnev

Senior Affiliate Account Manager

Nikolay began his career in affiliate marketing just over a year ago, consistently demonstrating dedication and a proactive mindset toward growth. His talent for building strong, strategic business relationships has significantly contributed to the direction and success of the senior management at RevWise.

Masonary image Fabrice Gagneux

Fabrice Gagneux

Lead Developer

Fabrice is dedicated to the innovation, development, and enhancement of a proprietary reporting suite and an AI-powered insights dashboard. As a visionary technologist, he is focused on advancing RevWise's technological capabilities with a core emphasis on client success and affiliate management productivity. Outside of work, Fabrice runs marathons, coaches swimming, and enjoys time in his home cinema.

With close to three decades of experience spanning software development, infrastructure, and digital strategy, Fabrice brings deep technical insight and proven leadership to every project. He has successfully led complex systems architecture, built scalable platforms, and driven innovation across multiple industries. As part of the RevWise team, Fabrice combines technical rigour with business acumen to deliver impactful, forward-thinking solutions.

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RevWise is hiring

If you want to work with exciting e-commerce brands of all sizes, achieve greatness and create new partnerships with some of the world’s best known publishers and influencers… then we’d like to hear from you. We have offices in Colchester and Varna, along with a number of remote positions.

Colchester office, UK

Contact us

03:33

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Gary Winter avatar

Gary Winter

Head of Growth - Co-Founder

Jamie Brusey avatar

Jamie Brusey

Head of Operations - Co-Founder

Dan Hull avatar

Dan Hull

Client Delivery Director

Angelina Daneva avatar

Angelina Daneva

Operations Manager

Olivia Drage avatar

Olivia Drage

Head of Sales

Veronica Garcia avatar

Veronica Garcia

Account Director

Olivia Jones avatar

Olivia Jones

Account Director

Aayush Bagadiya avatar

Aayush Bagadiya

Account Director

Jasmine Ovall avatar

Jasmine Ovall

Marketing Manager

Charlie Culff avatar

Charlie Culff

Credit Controller

Shey Giron avatar

Shey Giron

Head of Data & Research

Stoyan Yanev avatar

Stoyan Yanev

Affiliate Marketing Team Leader

Yanitsa Yaneva avatar

Yanitsa Yaneva

Affiliate Marketing Team Leader

Vlad Kostyna avatar

Vlad Kostyna

Affiliate Marketing Team Leader

Raya Georgieva avatar

Raya Georgieva

Senior Affiliate Account Manager

YeeChing Ng  avatar

YeeChing Ng

TikTok Shop Manager

Nikolay Dragnev avatar

Nikolay Dragnev

Senior Affiliate Account Manager

Fabrice Gagneux avatar

Fabrice Gagneux

Lead Developer

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Colchester, UK

+44 (0)1206 405500

Innovation Centre

Boundary road

Colchester

Essex CO4 3ZQ

[email protected]

 

Madrid, Spain

Varna, Bulgaria

+(359) 877 160 60022

Vladislav Varnenchik

256, Floor 12

9009, Varna

Bulgaria

[email protected]

 

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