Understanding Prediction Markets: What They Are and Why They’re Important for iGaming
Prediction markets allow people to back their opinions with cash, betting on how events will play out. Contracts usually wrap up with a result, like Yes or No, and their price shows what the market thinks about how likely that result is to happen. The category grew swiftly in 2025. By the end of that year, the activity on prediction-market websites hit over $44 billion. Polymarket and Kalshi have really carved out their niche, as sportsbooks begin to check out…
