All episodes covering analytics, data, and measuring what matters.
In Episode 5 Mat and Dave discuss why SEO isn't something that you do just once but rather it is ongoing. Learn how to keep SEO going no matter your budget.
How far in advance do you plan for holidays & events? Episode 9 digs into the what, when, & how to plan your digital marketing for seasonal opportunities.
Hear about Dave's upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
In "Unique Ways to Do Keyword Research" the guys walk through some free and paid keyword research tools and some different ways to approach even doing it.
It's 2018 and I'm teaching starting next week. What should today's digital marketer be expected to know/have experience with coming out of college if they want to stand out?
This episode digs into things a busy in-house digital marketing person or a small business owner can focus on right now to improve SEO. So give a listen and get 5 quick SEO tips to get things going!
Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won't hear at the conference from Mat.
What is GDPR and Does it Matter to You? The General Data Protection Regulation is taking the internet by storm and has an upcoming deadline of May 25th. Jenny Halasz joins the guys this week and they dive into GDPR. Hopefully they save you some time researching!
How Do You Define Going Viral? What does it mean to go viral in 2018? The answer of course is - it depends. Learn how to calculate it for your business.
Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline.
In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience.
Get a preview of Dave's upcoming Pubcon Pro session but also get some ideas on tools to use and ways to use data about your content to impress your boss(es).
Listing this week as the guys walk through some ways to get your Pre Launch Marketing in a winning position to really have a great new product roll out or business launch.
This is what happens when Mat gets a "cold call" email - we get a great topic idea. Listen as the guys dig into the metrics that matter for Instagram.
In this episode, we explore and highlight some of the 48 items on Ian Lurie's Digital Marketing Checklist that he created and give our own takes on some of the items.
Do you know your webhost? Do you know what CMS your site is on? Listen to hear how and why you should know everything about your Marketing (& Tech) Stacks.
Does the person(s) that do your SEO & PPC talk to each other? Why not? That needs to change & this episode digs into some ways to make that happen & why it should be a priority.
Aaron from SimilarWeb joins us to talk Competitive Research Beyond Just Keywords. The goal was to dig into ways and data points beyond just pulling some competitive keyword data and calling it a day.
Mat and Dave dive into what many people think or expect from a person or company and what that person actually really should do. Rarely is one person an expert on everything!
Kristy Morrison's tweet spurs a discussion around customer first view of content, creating content with a purpose, owning your voice and connecting the dots between personas and the final result.
The Paid side of the house has all the fun tools so why not leverage them for SEO? Listen as we go through some data sources and ways to use Paid Audience Data to improve your SEO and Content Marketing campaigns.
Listen as we dig into some ideas and ways to reuse marketing campaigns but make sure you also know when to refresh your ads and content.
While we would like to think few people are educating using disinformation & misinformation, it does happen. So if you get nothing else from this episode, please think through things and test things yourself.
Looking to start a podcast and have questions around what your hosting options are? We got you. Dig in with us as we cover 3 main ways to host podcasts.
So you think you don't need a website do you? Give a listen to the long list of reasons and examples why we disagree and think that you still need a website!
We all have a never ending list of tasks and projects. So why not dig into some Productivity Tools for Digital Marketers to help you and your digital team?
Dig in with your hosts as they give you some tips, steps and many examples to help you sell your project to your boss and leadership.
Jim Banks joins Matt & Dave on a blast to the past where pay per click was only a few pennies, the auction was still new, Larry Page joined product calls and much more from the past 20 years of Pay Per Click.
In 2018 Dave unknowingly created a mess for one of his personal sites. This is the "case study" that resulted along with some observations and some tips for you to avoid such a mess.
Marketing Funnels have changed in some ways but have they really? Dig in with the guys as they walk through some examples of updated Marketing Funnels that you should look into.
Get Tips on Getting Started with Facebook Ads with the guys and lots of help from Akvile DeFazio of AKvertise.
Co-host Dave Rohrer explains what Conference PopUp is and some of the details around the first PopUp conference in Detroit in late September.
So many Instagram tools so little time? Let Matt run down some of the tools and the guys give tips on how best to kick the tires of some popular Instagram Tools.
Scott Clark of Buzzmaven joins to talk Google Ads, Multiple Location PPC Management and some of the ways he optimizes his paid campaigns for his clients.
Dig into this podcast episode as the guys Breaking Down the 3 Click Rule, Mega Menus, Flat Sites & more with a host of great resources and tips.
Inspired by a recent talk and 3 other things the guys dig into why we should ask more questions, listen more and really question best practices and test them ourselves.
Join as the topic of junk data in, junk data out and how you can mislead your business descisions with bad analytics data is discussed.
The guys wrap up the year by covering some of the more popular episodes, making some 2020 predictions and seeing how well or badly they did with their 2019 predictions.
Even in 2020 on a podcast about digital marketing we may say something like - Maybe Digital Marketing Isn't the Answer. Listen to see why we would say such a thing.
A Yext article spurs a conversation around what sites should or shouldnt have site search and why. Does your website need site search to help your visitors?
Mike "Professor Maps” Blumenthal joins to talk Local SEO, Google My Business and digs deep into photo optimization for Local SEO Domination.
Dig into tips, tricks, rules and resources for working from home or working remote with guest Aleyda Solis of Remoters.net and Orainti.
Making time for personal development and improving skills can be tough. Dave & Mat walk through a number of resources to help you now and in the future to improve yourself.
Do you wish your team wouldnt repeat the same mistakes project after project? Dig into what a Post-Mortem is and how to do it with us.
Traditional keyword tools don't always tell us what products are popular or new and trending. Explore a number of Keyword Tools for Shopping and Overall Trends with us.
Dave talks MDMC20 for a minute and then digs into analysis tools and reporting tools to leverage your Google Search Console data to improve your business.
Dig into the URL Guide & Best Practices with the guys and guest Rob Woods plus get tips on how to fight to keep URLs the same!
When is the last time you audited your lead process? Have you tested your contact and other lead forms? Join in and get some ideas on how and what to test right now.
Join Dave and Matt as they kickoff their Leadership Series of podcast episodes. Over the next couple weeks will be deep dives into hiring, building teams, growing teams and other leadership topics.
In this episode Sean McGinnis joined us to talk about not just leadership, but building and hiring marketing teams to rock your goals and digital projects.
Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.
The Leadership Series continues with Amanda Orson, Head of North America at Curve. Amanda's background is in technical marketing, SEO-driven growth and so much more.
Mark Barrera joins for the final episode of our Leadership Series. The episode digs into running an agency vs. consulting vs. leading an in-house team, managing remote teams in 2020 & more.
Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!
Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.
What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions.
Fabrice Canel from Bing joins to talk about the Bing WordPress Plugin, the updated Webmaster Tools & recently updated Webmaster Guidelines.
Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization.
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
Dig into to our almost 20 comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.
This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.
Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.
When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).
Zoom into Data, F1 & Storytelling in this episode that talks through some examples of using data for marketing and business operations.
It started with a simple question and in the end we dug deep into What's Eating Duane Grape?! Learn how to move up in your career with the help of our great guest Duane Forrester.
An outage for a mission critical service has the guys digging into why Redundancy for skills and services is critical for any business.
Join the guys as they walk through the mistakes they see most often when it comes to Analytics and Google Analytics.
Get some insights into what roles, if companies are hiring, if they are hiring for remote team members and much more from our Survey of Digital Marketing Job Trends.
Robyn Johnson joins to talk about Amazon SEO and how to do it properly. If you are in ecom and not yet on Amazon this is the episode for you.
With Annie leading the charge we cover a large number of tools, chart types and ways that we digital marketers are not helping ourselves when it comes to reporting and dashboards.
After some Spring travel the guys again run into issues with businesses not keeping things up to date. Get some tips and listen to them complain a bit along the way.
In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that.
We want to thank all that have supported us through 200 episodes!