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    Aug 02 2026
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    12 things I learned after nearly a year of playing whack-a-mole with Codex AI

    By Ruben Design No Comments
    To understand my journey, it helps to briefly explain what I was trying to build. I had been carrying the idea for an accessible colour-generation tool since around 2019. I’m…
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    Apr 03 2026
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    Ruben is in Sydney

    By Ruben Where is Ruben? No Comments
    At UNSW, graduating with his MBA in Social Impact (with excellence!!).
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    Jan 30 2026
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    The Soul of South-Korea

    By Ruben Travel No Comments
    When Korea came up in conversation, the instinctive reply was often, “North or South?” The usual response: “Have you ever met someone from North Korea?” made the point. Knowledge of…
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    Dec 12 2025
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    Breaching Humpback whales in Coogee

    By Ruben Living in Australia No Comments
    Breaching humpbacks off the coast in Coogee, Australia, during the migration season. The powerful splash created by a breach can be heard from great distances underwater, helping them communicate with…
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    Dec 07 2025
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    Ruben is in South-Korea

    By Ruben Where is Ruben? No Comments
    Wearing a Hanbok (한복) in the Geyongbokgung Palace in Seoul.
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    Oct 27 2025
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    Humpback Whales

    Gerringong Whales

    By Ruben Living in Australia No Comments
    Three humpback whales migrating south passing Gerringong, Australia. These whales kept raising and forcefully hitting the water with their large fins. It is also known as pectoral slapping and it's…
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    Oct 11 2025
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    Coogee Whales

    Coogee Whales

    By Ruben Living in Australia No Comments
    Each year, thousands of humpback whales make one of the world’s great marine migrations along the eastern coast of Australia. From May to November, these gentle giants travel north from…
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    Sep 01 2025
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    Stockton Sand Dunes

    Sand Dunes in Stockton

    By Ruben Living in Australia No Comments
    A short visit to the sand dunes in Stockton. A large part is dedicated to four wheel drives and quad bikes but there are still some serene patches that can...
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    Jun 17 2025
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    A Unified Product Strategy Glossary

    By Ruben Design No Comments
    I've mixed up and seen many of these terms misused over the years. So, with some help from ChatGPT, I decided to clarify them using one example - the creation…
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    Jan 09 2025
    Love2

    The Land of the Rising Sun

    By Ruben Travel No Comments
    In November 2019, I booked a trip to Japan for my mum and me to celebrate my birthday. Then the world changed, and the flight was canceled. Four years later,…
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