About Us

Who We Are

Pernod Ricard India Foundation (PRIF), a Section 8 company incorporated under the Companies Act, 2013, is the wholly owned CSR arm of Pernod Ricard India, created to advance the company’s commitment to inclusive social, economic, and environmental development in communities around its operations and beyond. ​

All CSR initiatives are implemented in alignment with Section 135 of the Companies Act and Schedule VII, within India, and are designed to benefit marginalised and disadvantaged communities while supporting national development priorities and the United Nations Sustainable Development Goals (SDGs). Guided by Pernod Ricard India’s CSR Vision 2030 — “Transforming communities and accelerating local development”, PRIF is working to positively impact 1 million lives by 2030 through its unified CSR platform, PRavah.

The foundation drives sustainable, inclusive, and measurable change by combining innovation, community engagement, and ecosystem partnerships across India. PRIF’s interventions are anchored in four key thematic areas: -​

  1. Social Innovation & Circularity: Advancing climate-smart agriculture, circular economy solutions, plastic recycling, and safe waste ecosystems through incubation, partnerships with leading institutions, and on-ground behaviour change initiatives. ​
  2. Diversity & Inclusion: Enabling opportunities for women, tribal communities, LGBTQI+ persons, and persons with disabilities through livelihoods, education access, and youth development in sports and culture. ​
  3. Water, Agriculture, Livelihoods (WAL): Strengthening water security, regenerative agriculture, biodiversity conservation, and farmer incomes—supported by large-scale water structures and Farmer Producer Organisation engagement. ​
  4. Quality Healthcare & WASH: Expanding access to primary healthcare, sanitation, hygiene, and preventive care for rural communities, schoolchildren, and mobile worker populations. Together, these efforts place people, planet, and long-term community resilience at the centre of Pernod Ricard India’s CSR journey​.

COMMUNITIES
At The Core Of Our Programs

Our Key Stakeholders: The Champions of Change

EMPLOYEES

Our internal ambassadors and changemakers, who contribute to our shared value creation journey through structured employee volunteering programs.

PARTNERS

Our implementation partners including non-profits, corporates and state entities which help us create tangible impact.

PLANET

Our home, the rich biodiversity and natural heritage that we have inherited and must protect and nurture.

GOVERNMENT

Our regulators and often partners who help us align our strategy with national and regional development priorities.   

STRATEGIC VALUE-CREATION PROCESS FOR OUR PROGRAMS

CSR STRATEGY

Strategic approach to CSR : Compliance, social, business and stakeholder engagement

PARTNER EVALUATION

Scrutinising partners based upon programmatic parameters as well as the legal due diligence in accordance with the CSR policy

PROGRAM MANAGEMENT, MONITORING & EVALUATION

Availability and transparency of key financial, performance and social parameters are critical to the effective use of CSR funds.

NEED ASSESSMENT

A Scientific assessment to understand the needs and priorities of the community living nearby plants for planning appropriate interventions and creating ownership in the community

PROGRAM AND PARTNER ONBOARDING

A systemic and uniform partner onboarding process for better alignment with partners to be able to create collective impact

SOCIAL IMPACT MEASURMENT

Being statutorily compliant and going beyond compliance in measuring the impact and value created by programs in a structured manner for driving efficiencies

Contributing to India’s SDG Roadmap, and the Global 2030 Agenda