The Social Entrepreneurs in Tourism: Competition (SET Competition) is the first worldwide competition focusing on social innovation and entrepreneurship in tourism.
Ten finalists receive invaluable mentorship from our expert mentors and compete at the final Pitch Contest. The winners in each category – Launch or Growth Track, receive global exposure, financial, marketing and business support from our industry partners.
The 2026 SET Competition is backed by
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Who is the Competition for?
This Competition is for social entrepreneurs who are ready to drive positive change through tourism.
You’re doing something fresh in tourism.
Your venture is all about making a real difference.
You’re creating a real impact aligned with the UN's 17 SDGs.
