Get Above The Fold, Inc. is a Draper, Utah-based programmatic advertising agency that helps businesses eliminate wasted ad spend through precise targeting, transparent measurement, and fully custom media strategies. We design campaigns across display, native, video, audio, and connected TV (CTV) that are custom-engineered around your target audiences. From our headquarters in the heart of Utah's Silicon Slopes, we serve growth-minded brands nationwide.
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Based in Draper, Utah. Serving businesses nationwide across the United States.
Precision targeting, rapid optimization, and transparent reporting define our partnerships. We deliver multi-channel programmatic campaigns for national brands and ambitious growth companies that refuse to accept black-box advertising.
Programmatic advertising delivers the best results when it begins with strategy instead of ad inventory. We start by deeply understanding your goals, ideal customer profile, and current funnel gaps. From there we build a custom media plan that aligns with how your audience actually researches, compares, and buys.
Every plan is built around your audience, goals, and growth stage. We do not force your business into a fixed package. If your strategy needs display, native, CTV, audio, or location-based targeting, we structure the mix around that reality.
Sharper targeting is one of the biggest reasons businesses move into programmatic advertising services. Instead of paying for broad reach and hoping a fraction lands with the right audience, you can focus on the people most likely to matter.
Performance data guides tactical budget shifts and algorithmic adjustments in real time. We ensure your programmatic media spend continuously evolves based on live conversion signals and engagement metrics.
You should know exactly what is working, what needs adjustment, and how campaigns drive outcomes that matter. For many clients, this includes both digital conversions and foot traffic attribution and lift.
If you want a clearer view of planning and investment options, visit our pricing guide.
View Pricing & Customized Media PlansProgrammatic advertising uses data and software to place ads in front of the right audience across digital channels. In practical terms, it helps you stop buying media too broadly and start focusing on the people, households, locations, and behaviors that matter most to your business.
We identify who you need to reach, where they are in the funnel, and what signals suggest intent.
We choose the right combination of channels, such as display, native, video, audio, or connected TV.
Campaigns launch with precise targeting parameters, conversion tracking, and real-time monitoring in place.
We review performance, shift budget where needed, and improve efficiency over time.
A data-driven way to buy and deliver digital ads more precisely across multiple channels.
A precise location-based targeting method that reaches people when they are near or have previously visited a specific place. Explore our Geofence Targeting Services.
Lets you serve ads on streaming television environments with household-level targeting. Explore our Connected TV & OTT Advertising Services.
A way to reconnect with people who visited your site or engaged with your brand but did not convert the first time. Explore our Retargeting Services.
A measurement approach that connects digital ad exposure to physical visits using conversion zones and lift analysis. Explore our Foot Traffic Attribution & Lift Services.
Your audience moves across multiple digital environments. That is why the most effective programmatic strategies are orchestrated systems, not isolated tactics.
Build a targeted strategy around your goals, audience, and funnel.
Reach streaming audiences with household-level targeting.
Use high-engagement ad formats that match surrounding content more naturally.
Extend reach through streaming audio and podcast environments.
Scalable visual advertising across web and app inventory.
Reach people near relevant places or locations tied to your strategy.
Reconnect with visitors who did not convert on the first touch.
Deliver campaigns with precise household or address-based targeting.
Measure store visits and lift using conversion zones and attribution methods.
Use video creative in a more targeted, measurable format.
Support B2B pipeline goals with account-focused targeting strategies.
How ATF plans the mix The services above are not one-off tactics. Above The Fold maps your audience, funnel stage, and budget to the right combination of channels so each placement supports the next.
Need help deciding which channels fit your goals? Start with a custom strategy call and we will map the mix to your audience and funnel.
Different industries need different targeting logic, creative sequencing, and measurement priorities. We build custom approaches around the realities of your market.
Reach the right patients or healthcare audiences with scalable, targeted campaigns.
Use geofencing and foot traffic measurement to connect digital ads to dealership visits.
Reach travelers with more relevant impressions across the planning journey.
Find and engage ideal candidates using audience filters and location strategies.
Support longer sales cycles with full-funnel, always-on visibility and retargeting.
Reach prospective students at the right point in their decision process.
Use location and household targeting to support buyers, renters, and property visits.
Position your offer clearly in the markets and accounts that matter most.
Headquartered in Draper, Utah, Above The Fold serves businesses nationwide while maintaining deep specialization in local Utah campaigns across the Salt Lake Valley, Utah County, and Southern Utah.
We believe proof should explain the thinking, not just present buzzwords. These resources show how programmatic advertising can support different goals, industries, and funnel stages.
Small Business
Best for: SMB teams wanting transparent, efficient growth
Challenge: Build smarter growth without unnecessary complexity.
Approach: Explain how automation, data, and AI can help businesses of different sizes reduce wasted ad spend and improve transparency.
B2B Strategy
Best for: Long B2B sales cycles and always-on pipeline nurture
Challenge: Stay visible and relevant through a long B2B buying journey.
Approach: Use full-funnel, evergreen campaigns across display, native, video, CTV, and retargeting to support awareness and qualified engagement over time.
Retail & Foot Traffic
Best for: Retailers connecting digital ads to store visits
Challenge: Bridge online advertising with physical store outcomes.
Approach: Use targeted campaigns and foot traffic measurement to support store visits and retail growth analysis.
Account Based Marketing
Best for: Named-account B2B teams improving lead quality
Challenge: Improve lead quality in B2B campaigns.
Approach: Align account-based targeting with programmatic reach to support more qualified conversations.
Programmatic advertising is a data-driven way to buy and deliver digital ads more precisely. It helps you reach the right audience across channels like display, native, video, audio, and connected TV without relying on overly broad targeting.
We support brands across many industries, including healthcare, auto, travel and hospitality, recruiting, SaaS, education, real estate, business services, political campaigns, e-commerce, events, and multi-location businesses.
Campaigns can include programmatic display, native advertising, programmatic video, podcast and audio advertising, connected TV and OTT advertising, and location-based services such as geofence targeting.
Yes. For businesses where that applies, Above The Fold offers foot traffic attribution and lift using conversion zones and related measurement methods to help connect ad exposure to physical visits.
Yes. Household-level targeting is part of Above The Fold’s connected TV and addressable capabilities. You can explore this in Connected TV & OTT Advertising and Address-Level Targeting.
The first step is a custom strategy call. We use that conversation to understand your goals, customer persona, and marketing funnel gaps, then shape a custom media plan around those needs.
Yes. Above The Fold builds custom media plans based on your goals, audience, and the channels that make sense for your business. You can review more context on the Pricing & Customized Media Plans page.
We are headquartered in Draper, Utah and serve businesses nationwide across the United States. Visit our Service Areas page for detailed local information.
If you're exploring programmatic advertising and want clarity before committing, start with a strategy call. We'll discuss your audience, goals, channel mix, and identify where wasted spend may be limiting your growth.
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