HeyGen vs LiveAvatar - What's the Difference?
Two products, one company. Built for different jobs. Here's when to use each.
At a Glance
HeyGen creates pre-recorded AI videos: you write a script, pick an avatar, and get a finished video. Think marketing videos, training content, and personalized outreach at scale.
LiveAvatar offers an API that powers real-time, interactive avatar conversations: a human-like face that talks with your users live, powered by AI. Think customer support bots, sales agents, tutors, and AI assistants that users can actually speak to.
Different products. Different pricing. Different accounts. Same parent company.
AI Video Creation Platform
- Generate polished AI videos from text scripts
- 100+ stock avatars or create your own digital twin
- 40+ languages with lip-sync translation
- Video templates, batch generation, personalized videos
- Output: permanent, downloadable MP4 video files
- No coding required - browser-based studio
Real-time Conversational Avatar API
- Live, two-way conversations with an AI avatar
- User speaks → avatar listens, thinks, and responds in real-time
- Embed on your website or integrate via API/SDK
- Output: ephemeral, generated-on-the-fly video + audio streamed via WebRTC (not saved)
- Developer-first - API, SDK, or iframe embed
Side-by-Side Comparison
| | |
|---|---|---|
| What it does | Pre-recorded AI video generation | Real-time interactive avatar conversations |
| Interaction | One-way (watch a video) | Two-way (talk with the avatar live) |
| Output | MP4 video file | Live WebRTC stream |
| Audience | Marketers, content creators, L&D teams | Developers, product teams, enterprises building AI agents |
| Integration | Browser-based studio (no code) | API, SDK, or iframe embed |
| Avatar library | ✓100+ stock + custom | ✓Stock + custom (video or photo) |
| Custom avatar | Video recording (studio quality) | 2-min video or single photo upload |
| Voice | TTS from script + voice cloning | Real-time TTS (ElevenLabs, Gemini, custom) |
| LLM / AI brain | —Script-based (no LLM) | ✓Built-in or bring your own |
| Pricing | Separate plans at heygen.com | Separate plans at liveavatar.com |
| Account | heygen.com login | liveavatar.com login (same SSO, separate billing) |
| Credits | HeyGen credits (not transferable) | LiveAvatar credits (not transferable) |
Which Product Do I Need?
Match your use case to the right product
Marketing & social media videos
Create product explainers, social clips, and ad creative with an AI spokesperson - no film crew needed.
AI customer support agent
Embed a live avatar on your website that answers customer questions in real-time, 24/7.
Training & onboarding videos
Produce training modules in multiple languages. Update content by editing the script - no re-recording.
Interactive AI tutor
Students talk to an AI tutor face-to-face. The avatar listens, responds, and adapts to the conversation.
Personalized video outreach
Generate hundreds of personalized sales or recruitment videos - each one addressed to a specific person.
AI sales representative
A live avatar that qualifies leads, answers product questions, and books meetings - all in real-time conversation.
Video translation & localization
Translate existing videos into 40+ languages with matching lip-sync and voice.
Virtual receptionist or concierge
A face at the front desk of your app - greets users, answers questions, routes to the right place.
Three Things to Remember
1. Separate Products
HeyGen and LiveAvatar are built by the same company but are distinct products with their own apps, documentation, and roadmaps.
2. Separate Billing
Each product has its own pricing plans and credit system. Credits do not transfer between HeyGen and LiveAvatar. You need a subscription on each.
3. Same Login
You sign into LiveAvatar using your HeyGen email ("Sign in with HeyGen"), but that’s where the connection ends. Once inside, LiveAvatar has its own workspace, avatars, and credits.
