About Us
We Understand the Unique Demands of the Horse Business
As horse professionals ourselves, we know that the business of horses can be incredibly rewarding and challenging at the same time. For many of you, the horse business is a sport business and in order to truly succeed, you must create success in both equestrian sports and in your business. Even those who don't compete must still produce or maintain healthy, successful horses, riders and/or non-profit programs in order to stay in the game.
Why the Horse Business Is Complex
This dual success requirement makes the horse business far more complex than the average mainstream business. Add to this the typically high financial and physical risks, the strong leadership and teambuilding skill sets needed to sustain healthy client and staff relationships over the long-term, combined with the need to provide the best possible care to your horses, and the horse business may be one of the most complex businesses on the planet.
Lasting success requires not just skill and care for horses, but strong leadership, financial literacy, marketing savvy, and resilience in the face of shifting economic, environmental, and digital landscapes. Balancing your love for horses with the realities of running a modern equestrian business is no small feat—and that's where we come in.
Where Horse Professionals Find Meaningful Support
Equestrian Professional exists to help you continually evolve and strengthen your business. We bring together the latest insights, tools, and expert guidance to help you adapt to change, seize new opportunities, and stay ahead of industry trends.
- An extensive knowledge base built from real-world experience and expert collaboration
- Custom tools and calculators designed specifically for horse business operations
- Monthly group coaching and live webinars that explore emerging trends and best practices
- Practical strategies that help you focus on what truly drives success—clarity, growth, energy, and community
Who Runs This Site?
She has a lifetime of experience directly in the horse business and is supported by a team of top notch experts and contributors to the Equestrian Professional.com site.
The expert contributors to the site include successful horse business owners and top equine industry experts from the fields of equine law, accounting, insurance, facility design, client relations, sports performance, funding, profitability and more - each bringing fresh perspectives and valuable expertise.
Learn from Real-World Insight
An Equestrian Professional membership offers a living, evolving source of knowledge—accessible 24/7. It connects you to the wisdom of experts and peers who are navigating the same challenges you are, helping you make smarter, more informed decisions that move your business forward.
Whether the industry is shifting due to technology, market trends, or economic events, Equestrian Professional keeps you equipped, inspired, and ready for what's next.
Our Contributors
Equestrian Professional.com is made possible by our wonderful contributors. Our experts hail from key support areas of the horse industry and each has years of experience in their field.
We continue to actively build our team so that we are able to share the most up to date and important horse business and marketing information with our members. Here are a few of our expert contributors.
Elisabeth McMillan is a seasoned equestrian business strategist and the founder of Equestrian Professional, a platform dedicated to helping horse professionals build thriving, sustainable businesses. With over 30 years of hands-on experience in the equine industry—and more than 17 years as a business consultant—Elisabeth brings a unique combination of practical hands-on skills, high-level strategy, and industry insight to her work.... More

Performance is a passion for Dr. Jenny Susser. With a doctoral degree in Clinical Health Psychology, specializing in Sport & Performance Psychology, Dr. Jenny is a New York State licensed psychologist, a Certified Mental Performance Consultant with the Association for Applied Sport Psychology, and a member of the USOC Olympic Registry, the highest distinction a Sport Psychologist can obtain in the United States. A former high performing athlete, Dr. Jenny was a four-year All-American swimmer and then assistant coach at UCLA, a Pac-10 Champion, swam on two national teams, and competed at the 1988 Olympic Trials. ... More

Barbra Schulte is an award winning professional who was inducted into both the Cowgirl Hall of Fame and the recipient of the prestigious National Female Equestrian of the Year award. She is a popular author and certified LGE Performance Coach. Her work in equestrian sports performance has brought remarkable results for many riders and trainers.... More

Tonya Johnston, MA, is a mental skills coach with a master's degree in sport psychology. She specializes in working with equestrian athletes, as well as being a horse show competitor herself. Tonya is a popular speaker for Equestrian Professional's Sports Performance webinars. She is the author of "Inside Your Ride" and has been a speaker at both the USEA and USDF national conventions, she conducts USHJA-Affiliated "Mental Skills for Riders" clinics throughout the country as well as in-person and phone consultations with individual clients.... More

Marnye Langer is a life-long equestrian and Langer Equestrian Group's Chief Financial Officer. In addition to an MBA, Marnye earner the highly esteemed Certified Insurance Counselor and Agribusiness and Farm Insurance Specialist. Marnye is a USEF R- rated Judge for Hunters, Jumpers and Equitation, serves as a Director of the USHJA Foundation, and is past president of the Los Angeles Hunter Jumper Association. Besides understanding the needs of horse owners, as the daughter of a professional horseman Marnye understands the needs of today's horse professionals. She also works with clubs, associations, and horse show organizers. Her unique background and breadth of experience make her one of our most popular guest speakers. ... More

Reed Schroeder is President of Schroeder Group, Inc., a full service Insurance Agency offering an array of insurance products for the individual and business. Reed was a guest speaker in Equestrian Professional's Smart Financial Planning Strategies for Horse Professionals, and his topic was, "Equine Business Insurance - Putting Together the Protection Puzzle." Reed discussed the risks and exposures that horse business owners need to be aware of and detailed the four main areas of exposure.... More

Jack Nash is multifaceted hunter/jumper horse professional and the founder of Pegasus Productions a Horse Show Management Company. Jack's horse show team experience includes working at nearly every position from running the back gate to managing the entire show. He works both with grassroots entities such as IEA and elite event producers such as The Split Rock Jumping Tour. Because he has participated both in the ring and behind the scenes at such a wide range of events, Jack brings a unique perspective to horse show and event management.... More

Carol Young has mastered the art of hosting successful Fundraising Events. The CEO of Healing Strides of Virginia, an organization she grew over the last ten years coming from $140k of debt and serving 15 participants to a million--dollar facility that serves almost 200 participants a week in all of the programs combined. Carol is an entrepreneur owning her own business which lends great experience and a working knowledge as a business leader. She has utilized those skills to successfully develop and grow Healing Strides of VA. Carol is a PATH Intl. Mentor at Registered and Advanced Levels, a PATH Intl. Certified Instructor, EAGALA Level II/Advanced Trained Equine Specialist and Certified Life Coach.... More

Len is the Chairman and Founder of The Green Group, one of New Jersey's top accounting, tax, consulting, and advisory firm. His expertise spans across start-ups, family businesses, and thoroughbred horse operations. On top of that, Len has more than four decades of experience owning and managing commercial real estate properties. Len has been involved with over 40 businesses including SoBe Beverages and Blue Buffalo Pet Food. He has been on the board of a dozen companies across various industries, including the publicly held company Cenveo and the non-profit, Jeremy's Heroes.... More

Larry Rosenblum, E.A., M.B.A. is a former IRS Agent/ Manager with over 35 years of experience in the tax field. He graduated from Aspen University's MBA program with high honors. His is enrolled to practice taxes before the IRS (E.A.). Larry was a groom at Roosevelt Raceway at age 16 and has been around racing for many years as both an owner, and tax professional. He has owned stakes horses such as Arriba Amigo, an Open Trotter at Dover Downs as well as $1000 claiming horses at Ocean Downs, Lebanon Raceway and Scarborough Downs. Upon his retirement from the IRS in January, 2007 he founded The Equine Tax Group. The firm is dedicated to solving the tax problems of horsepersons. Mr. Rosenblum has a special interest in hobby loss and passive activity loss case.... More

Pam Saul is the owner of Farm & Equine Business Services LLC, which gives the equine industry an advocate in creating and building a better business foundation. Pam has been active in the equine and agricultural business for over 30 years. Pam is a regular contributor to Equestrian Professional and has been a speaker for several seminars including Equestrian Professional's 2011 Horse Business Seminar series with her topic, "Horse Business Profit Booster- How to Use a Midyear Check-Up to Improve Your Profitability." Pam has also provided downloadable forms for members of Equestrian Professional's website.... More

Mr. Husband is a graduate of Occidental College and the School of Law at the University of California at Los Angeles. He practices equine, tax and entertainment law serving U.S. and international clients from Southern California, with offices in Universal City, California. After showing Arabian horses extensively as a junior, he presently breeds and races Arabian horses. He served for 20 years as an American Horse Shows Association Judge in the Arabian Division. Paul is a regular panelist on Equestrian Professional's Horse Business Hotline.... More

Brian Hurley, CPA is a horse income tax specialist. He and his father, Patrick Hurley, run Hurley & Hurley, Inc., which began in 1982 and specializes in preparing equine business tax returns. They represent over 1,000 clients from nearly all 50 states and various segments of the horse industry including trainers, breeders. jockeys, barn owners, and various equestrian associations.... More

John Blackburn has over 30 years of experience. He founded Blackburn Architects in 1983 and is a renowned worldwide leader in the design of healthy and sustainable equestrian facilities, John's projects range from polo barns and thoroughbred-training facilities to therapeutic riding centers and private ranches. As a site designer he has created plans for the Virginia Horse Center, the Washington International Horse Show, the University of Maryland and more. John has carefully trained his staff in the active principles of passive design to encourage animal safety and sustainable facilities.... More

Liz Newman is an equine professional with 40 years experience working across the equine industry in the UK, Europe and the US. She started Horse Homes over 20 years ago in England, gradually expanding the customer base to Europe, the US and recently Canada. Horse Homes designs and plans equestrian facilities, working with architects, construction companies and private clients to produce horse facilities, including equine pools, that are labor efficient. The aim is to improve the health and well-being of horses and workers resulting in improved equine performance and reduction of injuries.... More

Alayne Blickle has more than 15 years of experience as an environmental educator, and works with livestock owners on regional issues of manure management and non-point pollution reduction. Alayne is the creator and director of the award-winning program Horses for Clean Water. Since 1997, Horses for Clean Water has taught environmentally sensitive horsekeeping practices through classes, workshops, demonstration farms, farm tours, and individual consultations. Alayne also was a speaker in Equestrian Professional's 2011 Horse Business Seminar series with her topic, "Managing Mud and Manure - Green Stable Management Practices That Make Your Barn (and the Planet) a Better Place."... More

Rebecca Walton is a senior account executive at Phelps Media Group. She received a Bachelor of Arts in Media Arts and Design with a Corporate Communication concentration and a Studio Art minor. has covered top international equestrian events for Phelps Media Group, including the 2010 and 2011 FEI World Cup Finals and the 2010 FEI World Equestrian Games. She is a member of the International Alliance of Equestrian Journalists (IAEJ). Rebecca has been riding and showing hunters in Baltimore County since she was 8 years old. Rebecca's skills include writing, photography, graphic design and web design. She has done work for the New York Racing Association, ST-Publishing, The Exchange, and numerous other companies. Rebecca comes to PMG with a desire to combine her professional skills with her passion for the equestrian industry.... More

Chad Mendell is the Co-Founder of Equestrian Social Media Boot Camp and the Co-owner of Equiseen a marketing company that works specifically within the equine niche. He has authored more than 300 articles and produced nearly 200 educational videos. Over the years, he has worked with companies such as Pfizer Animal Health, Intervet, Merial and Bayer Animal Health to launch new products and educational projects. Chad also writes and speaks on marketing and business topics for the top horse professional associations such as the American Equine Trade Association, United Professional Horseman's Association, and the American Horse Publications.... More

Roberta M. Dwyer graduated from the Iowa State University College of Veterinary Medicine and later earned a Master's degree in infectious diseases at the University of Kentucky. She spent much of her career as a professor at the Maxwell H. Gluck Equine Research Center where her primary efforts are in equine infectious diseases, disaster planning, biosecurity, and teaching. She is an instructor for the Strengthening Community Agrosecurity Planning program sponsored by the Extension Disaster Education Network and the US Department of Agriculture, and is a trained member of a regional incident management team.... More

Clay Nelson is co-developer of Sustainable Stables, an organization dedicated to environmentally-sensitive horse keeping practices. Clay received his Bachelors degree from Dartmouth College in New Hampshire, where he majored in environmental biology. Clay received his Master of Environmental Management from the Nicholas School at Duke, where his studies focused on environmental health, chemical fate and transport, and resource conservation and reuse. Clay was a speaker in Equestrian Professional's Horse Business Seminar series with his topic, "How to Find Funding and Grants to Help Your Horse Business Go Green."... More

Julie Fershtman, an Equity Shareholder with Foster Swift, is widely recognized as one of the nation's leading counselors and litigators in Equine Law. Her law practice crosses all equine breeds and disciplines and serves stables, industry professionals, associations, businesses, show management, insurers, trainers, equestrian athletes, and "celebrity clinicians" across the United States. She is highly experienced in handling a wide variety of disputes frequently encountered in the equine industry, including business conflicts, contract disputes, personal injury, sales disputes, partnership disputes, and numerous others. She also drafts contracts involving equine transactions with the goal of helping her clients avoid disputes. Her expertise includes business litigation, fraud litigation, and insurance litigation…... More

Peter Sacopulos is a graduate of Tulane University B.A., cum laude, and earned a doctor of jurisprudence from Indiana University School of Law-Indianapolis in 1988For the past 10 years, he has developed a specialty practice in the field of equine law. He has and continues to represent clients in a wide range of equine matters including, liveryman, foal share agreements, syndication of stallions and insurance disputes and contractual disputes, as well as representing veterinarians, trainers, owners and track officials.... More

Yvonne C. Ocrant is a transaction and litigation Attorney at Law attorney licensed in Illinois, Wisconsin, and Indiana. She obtained her law degree in 1999 from DePaul University College of Law as the Law Review Executive Editor, and received her Bachelor's degree graduating cum laude in 1995 from Northern Illinois University. Ms. Ocrant practices equine law, and commercial litigation in areas including employment, title insurance, general commercial litigation, at Hinshaw & Culbertson, LLP, a Chicago based law firm with 25 nationwide offices including Florida, New York, and California.... More

Kathleen is a solo practitioner of the Law Office of Kathleen J.P. Tabor, LLC, a general civil practice with a special focus on agricultural and equine businesses. In addition to her legal training, Kathleen is a trained mediator and collaborative practitioner. Kathleen is a life-member of the Maryland Horse Council and serves on the Executive Committee of the Board of Directors. She also serves on the advisory board of Maryland Fund for Horses, Inc. Kathleen currently serves as the Trade & Support Industries representative on the Maryland Horse Industry Board, appointed by the Governor in 2009. She is a regular speaker at the Maryland Horse World Expo and smaller venues throughout the State. She also presented at the annual National Equine Law Conference in Lexington, KY. She has authored several articles on equine related legal and dispute resolution issues, authored MHC's "Guide to County Zoning and Horses" and along with Jan I. Berlage is co-author of the book, M... More

Ms. Lerch attended Pepperdine University and obtained a B.A. in Political Science in 1989. Prior to attending Law School she also obtained a teaching credential from Pepperdine University.Ms. Lerch attended the University of LaVerne School of Law and obtained her J.D. in 1993. After passing the bar exam on her first attempt she went on to practice Real Estate litigation with a firm in Orange County. In 1995, Ms. Lerch opened her own firm and handled everything from real estate to business law with an emphasis on family law. A lifelong horse enthusiast and horse owner herself, Ms. Lerch recognized a need for an attorney who was knowledgeable not only in the law, but also in the equine industry. In 2007, Ms. Lerch established Legal Equestrian, a Prof. Law Corp. to meet the unique needs of the equine industry in California. In an effort to bring awareness to the rights and responsibilities of horse owners, Ms. Lerch taught an Equine Law class at Santiago Community College and has b... More




