Welcome to
IAB Ireland
IAB Ireland's remit is to prove, promote and protect the irish online advertising industry.
Our members include advertisers, agencies, ad tech companies and media owners/platforms working together to help deliver a sustainable industry for all.
MEMBER OF IAB GLOBAL NETWORK
Total Online adspend in Ireland reaches €958m for 2023
The IAB Ireland PwC Online Adpspend Study for 2023 (Jan to Dec) sees growth of 11% with ad revenues of €958m compared to 861m in 2022.
Mobile Adspend for 2023nis now 79% of total digital spend at €754m.
Adspend in Ireland
Listen Up Ireland 2026
Digital audio reaches 76% of Irish adults weekly
Listen Up Ireland 2026 shows rising time spent, strong claimed ad attention and growing influence among younger audiences
IAB Ireland’s Digital Audio Council commissioned RED C Research to conduct a seventh wave of ‘Listen Up Ireland’ - a deep-dive into Digital Audio in Ireland.
April 2026
Learn More arrow_forwardIAB Ireland Gold Standard 2024
The Gold Standard is a certification for buyers and sellers of digital media to improve the digital advertising experience, help compliance with the GDPR and ePrivacy law, tackle ad fraud, uphold brand safety, and strengthen supply chain transparency.
Learn More arrow_forwardgold standaard
Upcoming and Past Events
Check out our calendar of events, including webinars and face to face events.
Also links to previous events and recordings from webinars, and details of our Mentoring Programme.
Whats's Happening?
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Events & Training
Events calendar and recordings / presentations hub.
Knowledge Hub
The latest research, guides and resources.
Policy & Regulatory Affairs
Representing the Irish Digital Advertising Industry with policy makers and regulators.
IAB Ireland Gold Standard
The Gold Standard is open to all IAB Ireland members who buy and sell digital media.
EVENTS
May 14, 2026 @ 9:00 am - 1:00 pm -Save the date for IAB Connect H2 2026
Save the date for IAB Connect H2 2026 - more to follow on speakers etc.
January 21, 2026 @ 12:00 pm - 12:30 pm AR & The Future of Attention Advertising in Ireland
Join us for our first Industry Snapshot Webinar for 2026, where Aleph and Snapchat will share AR learnings from Ireland and globally and its impact on Attention.
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GLOSSARY
Get to grip with all the latest online jargon in our extensive Glossaries Read More
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