Diverse
Experience
Across All
Types of
Hotels

Markets
with unique
business
outliners

50%

market driven

wholesale mix

03

HOTELS

90%

Annual

OCCUPANY

10

HOTELS

60%

BUSINESS MIX

corporate

06

HOTELS

Different models. Same systems. We adjust the strategy — not the standard.

Complex Markets.
Unpredictable demand.

Some properties don’t follow the rules. Extreme seasonality. Niche demand. Operational quirks. That’s where strategy matters most. Here are the number and types of hotels we've worked with.

Resorts

Ski Markets + Mountain with Activities

Hotels

LOCATED ON CAMPUS AT A UNIVERSITY

Resorts

Oceanside on the Sand

Hotels

Extreme Shifts in Seasonal Occupancy

25%

75%

Hotels

Rooftop Pools with F+B, Bars & Nightlife

Hotels

Room Inventory Under 30 Rooms

32

# of properties

Urban
Metros

03

# of properties

Ultra
Luxury

07

# of properties

Condo
Resorts

09

# of properties

Unique
Luxury
Retreats

21

# of properties

Destination
Resorts
Spas & Golf

20

# of properties

Leisure
Locals

32

# of properties

Leisure
Locals

03

# of properties

Ultra
Luxury

07

# of properties

Condo
Resorts

09

# of properties

Unique
Luxury
Retreats

32

# of properties

Urban
Metros

21

# of properties

Destination
Resorts
Spas & Golf

Same Goal.
Better Performance.

Different
Markets.
Different
Mechanics.

No two hotels operate the same — and neither should their strategy. From urban metros to destination resorts, we’ve seen how different markets behave, perform, and scale. See the number of hotels we're worked with category.

About REVREBEL

Built by
Someone
Who's Done
the Job.

We're not a consulting factory staffed by MBAs who've read about hotels. It's a practitioner-led firm built by someone who spent over a decade inside major hospitality groups—managing portfolios, rebuilding revenue systems, and watching what actually moves the needle versus what merely makes the deck look good.

Years of In-Market Experience

13+

US Markets Engaged

Hotel Types Advised

Portfolio Revenue Managed

$1B+

Founder

Gary
Stringham

Chief RebL
Commercial Strategy, Distribution + Tech

I'm a geek at heart and a calculated risk-taker with a passion for building strategies and watching them thrive. Growth-focused commercial strategist specializing in revenue management, distribution, pricing, and go-to-market execution across resort and urban hotel portfolios.

I align revenue, marketing, sales, and technology to drive measurable top-line growth and profitability. My experience spans turnaround environments, centralized reservation platforms, and scalable commercial frameworks—led with data, disciplined experimentation, and a clear focus on sustainable results.

Career Timeline /

May 2025—Present
Founder + Chief Rebel
REVREBEL
- Growth-focused commercial strategy across revenue management, distribution, pricing, and go-to-market execution
- End-to-end commercial initiatives covering CRS, PMS, and RMS configuration
- Revenue, marketing, sales, and technology alignment to drive measurable top-line growth
June 2024—May 2025
Vice President, Revenue Strategy
Aparium Hotel Group
- Designed and rolled out a unified revenue management framework across the portfolio
- Balanced standardized best practices with flexibility for property-specific market dynamics
- Identified and addressed RMS optimization gaps—redeploying the platform for full utilization
June 2019—August 2021
Vice President of Revenue Generation
Springboard Hospitality
- Onboarded 26 new distribution partners, generating $350K+ in incremental portfolio-wide revenue
- Led development of 17 standalone hotel websites using UI-tested conversion best practices
- Delivered $3–5K in annual cost savings per hotel through platform consolidation
August 2016—January 2019
Regional Vice President, Revenue Strategy
Two Roads Hospitality
- 9.43% growth in Rooms Revenue and 7.9% growth in Total Hotel Revenue in 2018
- 3.1% same-store market share increase—managed 51% of total portfolio revenue
- Oversaw 20 resort and luxury properties across revenue, sales, operations, and ownership
November 2012—July 2016
Regional Director, Revenue & Distribution
Noble House Hotels & Resorts
- Strengthened distribution performance across CRS, GDS, brand websites, and third-party channels
- Designed and executed data-driven pricing and inventory strategies across varied market conditions
- Balanced transient demand, channel mix, and yield across a diverse multi-property portfolio

MARKETS WE'VE WORKED /

39 Markets

From Waikiki to Key West, Aspen to Anaheim — real in-market experience means knowing that a Denver corporate hotel and a Carmel boutique have almost nothing in common commercially, and building strategy accordingly.

Seattle

Tacoma

Portland

Ft Lauderdale

Santa Cruz

Napa

Aspen

Tempe

Denver

Silicon Valley

Palo Alto

Washington DC

Sacramento

Waikiki

Key West

Minneapolis

Detroit

San Jose

Santa Fe

Monterey

Big Sur

Anaheim

San Francisco

Sunnyvale

Huntington Beach

Carmel by the Sea

West Hollywood

Palm Springs

Laguna Beach

Jackson Hole

New Jersey

San Diego

Scottsdale

New York

Des Moines

Kansas City

New York

New Orleans

South Lake Tahoe

Redondo Beach

Chicago

Revenue Strategy

Brand Activation

Optimized Distribution

Tech Integration

Diverse Experience Across All Types of Hotels

Markets with unique business outliners

03

10

06

Complex Markets. Unpredictable demand.

32

03

07

09

21

20

32

03

07

09

32

21

Different Markets. Different Mechanics.

Built bySomeoneWho's Donethe Job.

GaryStringham

Founder + Chief Rebel

Vice President, Revenue Strategy

Vice President of Revenue Generation

Regional Vice President, Revenue Strategy

Regional Director, Revenue & Distribution

Revenue
Strategy

Brand
Activation

Optimized
Distribution

Tech
Integration

Diverse
Experience
Across All
Types of
Hotels

Markets
with unique
business
outliners

Complex Markets.
Unpredictable demand.

Different
Markets.
Different
Mechanics.

Built by
Someone
Who's Done
the Job.

Gary
Stringham