Everything to Know About Amazon’s October Prime Day 2026

By Haley Lyndes
PS Photography | Naomi Parris and Shelcy Joseph
PS Photography | Naomi Parris and Shelcy Joseph
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If, like us, you can never resist a major discount, listen up: Amazon's October Prime Big Deal Days event kicks off on October 6, 2026, and it's shaping up to be one of the most epic shopping events of the year with 48 hours full of savings running through October 7. With the Fall season officially here, October Prime Day is reminding us to get a head start on holiday shopping — and with these savings, some we've seen up to 56 percent off, we're not complaining. Whether you are getting ready to host family or promised yourself last year that you'd cross off wish lists early, there is no better time to stock up (or splurge) on all the essentials while they're on serious sale.

The best part? Deals span over 35 major categories — fashion, beauty, home, fitness, and beyond — so virtually nothing is off limits. Below, we break down everything you need to know about October 2026 Prime Day: the dates, the standout early deals, and how to make sure you're ready to shop.

What Is Prime Day?

In short: October Prime Day is one of Amazon's biggest sales. The flagship fall sale is widely considered to offer some of the best deals of the year. The global savings event takes place over a two-day period and encompasses some of Amazon's biggest deals of the season on a variety of bestselling products — like the editor-loved Apple AirPods Pro 3 Wireless Earbuds ($200, originally $249) and Shark FlexStyle Air Multi-Styler ($200, originally $314) to name a couple.

When Is October Prime Day 2026?

Amazon's October Prime Day 2026 is happening October 6 through October 7, with the event starting at 12:01 AM PT on October 6.

When Does Prime Day End?

October Prime Day officially ends on October 7 at 11:59 PM PT, which is 3:01 AM ET for people on the East Coast. But the deals aren't completely over at that time. Some markdowns continue hours or even days after the retail holiday passes, so be sure to check our list of deals to see which products you can still score at a deep discount.

How Much Is an Amazon Prime Membership?

With an Amazon Prime membership, members can get access to exclusive deals come October Prime Big Deal Days 2026, as well as perks like free shipping. As of right now, an Amazon Prime Membership ($15) is less than $20 per month, and the retailer also offers a seven day trial ($2) for new users. For full guidance, check out our story on how to sign up for Amazon Prime to get the best deals during this massive sale.

What Deals Can You Expect During October Prime Day 2026?

Three times a day, Amazon will release "Today's Big Deals" themed drops featuring some of the hottest offers of Prime Big Deal Days, exclusively for Prime members. These limited-time steals include steep discounts on major brands like Shark and Princess Polly, and will launch at 12:00 AM, 8:00 AM, and 1:00 PM PT each day during the event. With new deals constantly popping up, it's worth checking in frequently to catch the best of what's being offered before it's gone.

Deals You Can Shop During October Prime Day 2026

We're seeing can't-miss markdowns on items that span a range of categories.

Shop our full list of Amazon Prime Day deals here and some of our faves below.