About Us
Who We Are
401(k) plans are the dominant tool used in today’s retirement benefits industry. We keep this highly specialized group of retirement plan advisors on the cutting edge of the ever-evolving retirement plan market. As the market leader for information about the industry, we provide breaking news, best practices, and coverage of key fiduciary issues impacting the retirement outcomes for millions of hard-working Americans.
What We Do
Our high-profile and well-respected editorial team provides a continuous connection and a dominant media presence with this highly specialized group of advisors. It happens through our interactive e-newsletters, website, podcasts, webinars, magazine, and social media channels.
Why You Care
Our proven history of strong and consistent reader engagement and brand influence allows you, as our partner and client, the most effective way to connect with the 401(k) industry decision-makers and advisors using our wide array of digital and print products.
Plan Assets
- According to the Investment Company Institute (ICI), assets in defined contribution (DC) accounts were $14.2 trillion as of the last quarter of 2025, compared to $13.1 trillion in defined benefit (DB) plans.
Participant Numbers
- According to data from Congress, there are 121.3 million total participants enrolled in DC plans. In 2023, the most recent year for which there is data, DB plans had 11.1 million participants.
- There are currently 92.6 million active participants in DC plans, while there are 11.3 active participants in DB plans.
- 401(k) plans hold 72.2 million of the 92.6 million active participants in DC plans, according to the Department of Labor.
- Capitalize data shows that 401(k) plans added 4.3 million participants per year.
Ownership
401(k) is privately owned and is supported financially by advertisers.