Boot Camp Digital Blog

• Krista Neher

Summary Why Generic AI Inputs Create Generic Content: Learn why AI needs specific business and brand context. What Is an AI Marketing Toolkit?: See how reusable context improves speed, quality, and consistency. The 7-Step Method for Building Your AI Toolkit: Follow a practical process to build and improve each asset. What to Include in Your […]

• Krista Neher

• Krista Neher

You probably already have people using AI at work. Your marketing team may use ChatGPT for content. Sales may use Copilot to prep for meetings. Someone in HR figured out how to summarize a 40-page document in five minutes. There’s probably at least one person doing something with AI that nobody else even knows about. […]

• Krista Neher

Summary The Digital Marketing Master Certification Just Got a Full Update The certification of all certifications, rebuilt for how digital marketing actually works today. The Problem Isn’t Your Channels. It’s the Gaps Between Them. Most marketers are good at individual tactics. Few are good at making those tactics work as one system. Start With a […]

• Krista Neher

Being effective with AI requires more than knowing how to write prompts. You need a broader set of skills that help you direct AI, design better workflows, evaluate results, improve outputs, and make smarter decisions. Summary: The 5 AI Skills Professionals Need Direct AI Clearly – Better direction creates more specific and useful AI outputs. […]

• Krista Neher

• Krista Neher

Summary What Should You Learn in an AI Certification? Evaluate two buckets: what it teaches, and how it teaches it. Is the Topic Covered Comprehensively? A 5-minute video on a topic isn’t training. Check the depth, the breadth, and the learning path. Is the Content Practical, Not Theoretical? Talking the talk isn’t the same as […]

• Krista Neher

Summary What Should You Look for in an AI Certification? Go beyond cost and length. Here are 6 things that actually determine whether a certification is worth your time. Does It Prioritize Practice Over Theory? Being able to talk about AI isn’t the same as being able to use it. Look for practical training from […]

• Krista Neher

Summary Do You Need Technical Experience for an AI Certification? No. Unless you specifically want a technical AI certification for coding or building AI systems. What’s the Difference Between Using AI and Building AI? Using AI in your daily work is a completely different skill than coding it. Most professionals only need the first one. […]

• Krista Neher

Summary of what’s covered: What’s the Real Difference Between Chat and a Coworker? Chat helps you do the work. A coworker actually does the work for you. Here’s why that distinction should shape how you use both. Three Things a Coworker Can Do That Chat Can’t Coworkers can touch your files directly, run multi-step tasks […]

• Krista Neher

If you’ve opened ChatGPT, typed a question, and felt like everyone else already knows something you don’t, you’re not alone. That question, how do you actually use AI in your work instead of just experimenting with it, is the one I hear more than any other after 20 years of teaching digital marketing and technology […]

• Krista Neher