Aldi wins approval for major store extension in Trowbridge

The German discount retailer has been given the green light to extend its Trowbridge supermarket despite concerns from nearby residents over noise and the loss of a handful of parking spaces.

Wiltshire Council has approved plans for a substantial extension to the discount retailer's Bradley Road store, allowing the supermarket to increase its retail floor space by more than 250 square metres (2,700 square feet) and overhaul part of its car park.

The approved scheme will see the extension built on the northern frontage of the existing store, extending onto part of the current car park.

Aldi says the extra space is needed to improve the operation of the store, which has traded from the site since 1997 - just seven years after the retailer opened its first store in the UK - and has been described by its planning consultants as "very successful".

Planning documents submitted by Kendall Kingscott on behalf of Aldi state that the existing store has a gross internal area of around 1,396sqm.

The extension will increase that figure to approximately 1,673sqm, creating more room for retail sales while allowing the business to continue operating during much of the construction period.

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As part of the project, the store entrance will be remodelled with a new canopy, while rooftop plant equipment and updated refrigeration systems will be installed.

Aldi says the replacement plant will be quieter and more energy efficient than the equipment currently serving the site.

The redevelopment will result in a reconfigured car park, reducing the total number of spaces from 112 to 108.

However, eight electric vehicle charging bays will be introduced and the number of parent-and-child spaces will rise from six to seven.

Council planning officers concluded that the extension represented a "proportionate" and "subservient" addition to the existing building.

A report said the single-storey structure, finished in materials matching the current store, would integrate successfully with its surroundings and would not harm the character of the area.

The authority also dismissed concerns that the enlarged frontage could create servicing problems.

Highway officers accepted evidence showing delivery lorries and refuse vehicles would still be able to manoeuvre safely around the site and access the loading area without conflict.

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Two objections were lodged during the consultation, with residents raising concerns over noise from new plant equipment.

However, Wiltshire Council's public protection team found that predicted noise levels would remain well within accepted limits following mitigation measures.

Granting permission, officers concluded the extension would improve the operation of an established supermarket while causing no unacceptable harm to neighbouring residents, highway safety, ecology or flood risk, and recommended the application be approved subject to conditions.