Superdrug opens UK's largest store at Merry Hill centre

The newly-transformed store now spans 12,831 sq ft and is located on the shopping centre’s upper mall.

Officially opened today (Wednesday September 23) it features an expanded range of health, beauty, and wellness products, as well as a pharmacy, aesthetics clinic, and piercing studio.

The store is Superdrug's largest in the UK (Image: MARCIN ROSZKOWSKI)

The transformed store will create 15 new permanent roles, alongside 10 seasonal positions over the Christmas period.

The investment forms part of Superdrug’s wider expansion plans, which will see it open 30 new stores across the UK this year.

The expanded Superdrug has officially opened (Image: MARCIN ROSZKOWSKI)

Clare Jennings, property director at Superdrug, said: "We’re delighted to be opening the doors to our newly refurbished store at Merry Hill, which is now the largest store in our estate.

"The 12,831 sq ft store brings together everything customers love about Superdrug, from great value across health, beauty and wellbeing to the latest international beauty trends and much-loved own-brand favourites."

The expanded store is now open (Image: MARCIN ROSZKOWSKI)

To mark the reopening, the first 50 customers received a £10 Superdrug voucher and a live DJ set.

Inside, customers can explore a wider selection of international and trending beauty brands, including Biodance and Medicube, alongside Superdrug’s own ranges such as Studio London and Vitamin E.

The store also offers a premium fragrance collection, pharmacy, aesthetics clinic and piercing studio.

The new store (Image: MARCIN ROSZKOWSKI)

A spokesperson for Superdrug said: "Superdrug is also continuing the expansion of its accredited Aesthetics Clinic offering, with the reopening of the refreshed store, registered with CQC (Care Quality Commission), marking another milestone in the retailer’s commitment to delivering safe, accessible and regulated aesthetic treatments on the high street."

Customers can also sign up for Superdrug’s Health & Beautycard and VIP Rewards programmes, which offer lower prices, bonus point promotions, birthday treats and the option to pay with points.

Alistair Winning, leasing manager at Redical, which owns Merry Hill, said: "The full reopening of Superdrug in its new, significantly expanded format marks an important milestone for Merry Hill, reinforcing our position as a leading destination for health, beauty and wellness."

The store is located on the Upper Mall at Merry Hill.