Identify deferred work, align shop capacity and prepare customers for a stronger spring season By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner By the time the last boats arrive for fall service, many marine dealerships are already looking toward spring. Yet the months between
Stored boats can become a profitable winter service pipeline with early planning, approvals and scheduling.
When boat sales slow, the service department continues generating valuable customer insights. Learn how dealerships can use service records, ownership history and storage data to identify sales opportunities, improve customer conversations
and prepare for a stronger spring selling season.
By Chad Tokowicz, MRAA Government Relations Manager On September 17, President Donald Trump signed the “Restoring American Saltwater Angling and Recreation” Executive Order, directing federal agencies to elevate recreational fishing and boating as important considerations in federal ocean, coastal and public-land decision-making. This EO showcases the Administration’s focus on supporting
Protection products help preserve a boat’s appearance but can also support customer retention and future trade-in value.
Winterization season offers more than service revenue. Learn how marine dealers can strengthen customer retention, move inventory strategically and build a stronger sales pipeline for spring by aligning service, sales and marketing efforts.
As fall arrives, so does a new set of challenges for your dealership. From model-year transitions to increased service demand, these seven practical tips can help your team stay ahead of the winterization rush.
July’s Health Score Index rebounded as participation, awareness and consumer engagement remained strong, providing dealers with insight into how interest in boating develops before shoppers enter the market.
The model-year transition can strain margins and lot space. Explore five boat clearance strategies for moving carryover inventory, reducing floorplan costs and preparing for incoming inventory.
Learn practical model-year transition strategies that help marine dealers manage inventory, preserve margins and prepare for the next season.
