Built from a moment of
pure frustration
One phone call exposed everything that was broken. We built this company to make sure owners never experience that again.
Every great company starts where something breaks.
Ours started with a phone call that should have been simple.
Before Westside Property Management existed, we were on the other side of the industry helping investors identify opportunities, secure financing, and build portfolios across Los Angeles. Our clients trusted us, and when something went wrong, we stepped in.
One afternoon, a client needed to reach their property manager. Simple enough. Except no one answered. No call back. No response the next day. Or the day after that. For days, a property owner couldn’t get basic information about their own investment.
When someone finally picked up, it wasn’t helpful. It was dismissive. Short. Condescending. The kind of interaction that makes you feel like you’ve done something wrong just by asking a question. Like the person on the other end didn’t care.
We hung up the phone and knew something had to change.
Not a slightly better system. A completely different standard.
Property owners deserve to be treated like serious investors, not like a nuisance sitting in a call queue. That moment made one thing painfully clear: the industry had accepted a level of service that should never have been normal.
That phone call was not the business plan. It was the provocation. The moment that made the decision obvious, even before the full vision had taken shape.
Real estate had always been part of the family’s DNA. But this was different. This was a deliberate decision to build something from the ground up with a standard the industry had stopped holding itself to.
There has to be a better way to deliver the kind of service property owners actually deserve.
In 2012, the Barré family decided to do something about it.
Not by tweaking the system. By rebuilding it from the ground up.
Guy, Olivier and Joshua Barré founded Westside Property Management with a singular focus: deliver the kind of service this industry had stopped providing. Responsive. Proactive. Honest. Personal. The kind of management where you actually know someone’s name when you call, and they know yours.
Built on a promise, not a pitch
WPM launches in Santa Monica with a small portfolio and a simple commitment: treat every property like your own, and every owner like they’re the only one.
Reputation over volume
Word traveled quickly across the Westside. By 2019, hundreds of property owners had placed their trust in WPM. They stayed. And they referred others.
Everything was building toward something
The team was growing. The portfolio was expanding. The mission was taking shape. Then, without warning, everything changed.
Then everything changed.
Guy Barré, co-founder and the heart of this company, was diagnosed with stage 4 cancer.
There are moments that divide a story into before and after. This was one of them. One day, the family was building something together. The next, the person who helped inspire it all had to step away without warning, without transition, and without time.
What do you do when the foundation of the company is suddenly fighting for his life?
You could fold. You could let grief, uncertainty, and chaos become the reason everything slows down. No one would have blamed the team for losing momentum.
The diagnosis did not weaken WPM. It forged it. Quietly, person by person, the team made a decision: we are going to build the company Guy always believed this could be.
Not just to survive, but to honor him. To prove that what began in 2012, the belief that property management could be done with excellence, accountability, and heart, was worth fighting for.
That was the moment this company stopped being just a business and became a mission.
The standard he believed was possible is now proven every day.
Nearly 2,000 units. Hundreds of owners. One consistent standard.
Today, Westside Property Management operates across Los Angeles’ most competitive Westside and coastal markets. Family-built, owner-operated, and still driven by the same standard set from the very beginning.
We are not the right fit for everyone. We do not try to be.
But if you have ever been ignored by a manager, surprised by a bill, or felt like just another unit on a spreadsheet, you already understand why this company exists.
Guy believed this industry could be better. We spend every day proving him right.
The values that drive everything we do
Radical responsiveness
We answer. We follow up. We never leave an owner guessing about their own property. That phone call in 2012 made this non-negotiable.
Ownership mentality
We manage every property as if it were our own. That means proactive decisions, honest reporting, and zero tolerance for a passive approach.
Personal service at scale
Nearly 2,000 units managed, and you will still know someone’s name. Our team is built to deliver boutique attention without boutique limitations.
Owning rental property shouldn’t feel this hard.
If it does, it’s usually not the property. It’s the way it’s being managed.
We fix that.
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