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1<meta name="next-size-adjust" content=""/><link rel="dns-prefetch" href="//cdn-cookieyes.com"/><link rel="preconnect" href="https://cdn-cookieyes.com" crossorigin="anonymous"/><title>About Susu | Modern Community Savings Circles | Susu</title><meta name="description" content="Susu modernizes the centuries-old tradition of community savings circles. Save together, grow together."/><meta name="author" content="JoinSusu LLC"/><meta name="keywords" content="susu app,susu,savings circle app,rotating savings app,esusu,tontine,community savings,group savings app,ROSCA app,savings app,financial inclusion"/><meta name="creator" content="JoinSusu LLC"/><meta name="publisher" content="JoinSusu LLC"/><meta name="robots" content="index, follow"/><meta name="googlebot" content="index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1"/><link rel="canonical" href="https://www.joinsusu.com/about"/><meta property="og:title" content="About Susu | Modern Community Savings Circles"/><meta property="og:description" content="Susu modernizes the centuries-old tradition of community savings circles. Save together, grow together."/><meta property="og:url" content="https://www.joinsusu.com/about"/><meta property="og:image" content="https://www.joinsusu.com/images/og-image.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="About Susu"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="About Susu | Modern Community Savings Circles"/><meta name="twitter:description" content="Susu modernizes the centuries-old tradition of community savings circles. Save together, grow together."/><meta name="twitter:image" content="https://www.joinsusu.com/images/og-image.png"/><link rel="shortcut icon" href="/favicon.ico"/><link rel="icon" href="/favicon.ico?favicon.0qoexn1v2lhwn.ico" sizes="64x64" type="image/x-icon"/><link rel="icon" href="/favicon.ico" sizes="48x48" type="image/x-icon"/><link rel="apple-touch-icon" href="/apple-touch-icon.png" sizes="180x180" type="image/png"/>
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1</head><body class="geist_9c1fd2b9-module__We3PEq__variable geist_mono_e0f6b80d-module__yeUymq__variable bricolage_grotesque_cbd71554-module__nhxWwa__variable antialiased"><div hidden=""><!--$--><!--/$--></div><header class="fixed top-0 left-0 right-0 z-50 bg-white/70 backdrop-blur-xl border-b border-white/50 shadow-sm"><nav class="flex items-center justify-between py-4 xl:py-5 2xl:py-6" style="padding-left:6%;padding-right:6%"><a class="flex items-center gap-2 sm:gap-3 xl:gap-4" href="/"><img alt="JoinSusu" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="w-9 h-9 sm:w-12 sm:h-12 lg:w-14 lg:h-14 xl:w-16 xl:h-16 2xl:w-20 2xl:h-20 rounded-full object-cover" style="color:transparent" srcSet="/_next/image?url=%2Flogo.png&w=48&q=75 1x, /_next/image?url=%2Flogo.png&w=96&q=75 2x" src="/_next/image?url=%2Flogo.png&w=96&q=75"/><span class="text-xl sm:text-2xl lg:text-3xl xl:text-4xl 2xl:text-5xl font-extrabold" style="font-family:var(--font-display)"><span class="text-[var(--brand-navy)]">JoinSusu</span></span></a><div class="hidden lg:flex items-center gap-10 xl:gap-14 2xl:gap-16 ml-auto"><a class="text-lg lg:text-xl xl:text-2xl 2xl:text-3xl text-slate-500 hover:text-[var(--brand-teal)] transition-colors duration-200 font-semibold whitespace-nowrap" href="/how-it-works">How It Works</a><a class="text-lg lg:text-xl xl:text-2xl 2xl:text-3xl text-slate-500 hover:text-[var(--brand-teal)] transition-colors duration-200 font-semibold whitespace-nowrap" href="/community-fund">Fundraising</a><a class="text-lg lg:text-xl xl:text-2xl 2xl:text-3xl text-slate-500 hover:text-[var(--brand-teal)] transition-colors duration-200 font-semibold whitespace-nowrap" href="/features">Features</a><a class="text-lg lg:text-xl xl:text-2xl 2xl:text-3xl text-slate-500 hover:text-[var(--brand-teal)] transition-colors duration-200 font-semibold whitespace-nowrap" href="/pricing">Pricing</a><a class="text-lg lg:text-xl xl:text-2xl 2xl:text-3xl text-slate-500 hover:text-[var(--brand-teal)] transition-colors duration-200 font-semibold whitespace-nowrap" href="/blog">Blog</a><a class="text-lg lg:text-xl xl:text-2xl 2xl:text-3xl text-slate-500 hover:text-[var(--brand-teal)] transition-colors duration-200 font-semibold whitespace-nowrap" href="/support">Support</a></div><button class="lg:hidden p-2 text-foreground" aria-label="Toggle menu"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg></button></nav></header><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><div class="pt-20"></div><main id="main-content" class="min-h-screen"><section class="relative min-h-[60vh] flex items-center bg-mesh-dark overflow-hidden"><div class="absolute inset-0 overflow-hidden"><div class="absolute top-20 left-10 w-72 h-72 bg-[var(--brand-teal)]/10 rounded-full blur-3xl animate-subtle-pulse"></div><div class="absolute bottom-20 right-10 w-96 h-96 bg-[var(--brand-gold)]/8 rounded-full blur-3xl animate-subtle-pulse" style="animation-delay:1.5s"></div><div class="absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 w-[600px] h-[600px] border border-white/5 rounded-full animate-circle"></div></div><div class="section-container relative z-10"><div class="max-w-4xl xl:max-w-5xl 2xl:max-w-6xl mx-auto text-center"><h1 class="text-5xl md:text-6xl lg:text-7xl xl:text-8xl 2xl:text-9xl font-black text-white mb-6 xl:mb-7 2xl:mb-8" style="opacity:0;transform:translateY(20px)">About<!-- --> <span class="text-[var(--brand-orange)]">Susu</span></h1><p class="text-xl md:text-2xl xl:text-3xl 2xl:text-4xl text-slate-300 max-w-2xl xl:max-w-3xl 2xl:max-w-4xl mx-auto" style="opacity:0;transform:translateY(20px)">We're modernizing a centuries-old tradition of community savings for the digital age.</p></div></div></section><section class="py-24 xl:py-28 2xl:py-32 bg-white"><div class="section-container"><div class="max-w-4xl xl:max-w-5xl 2xl:max-w-6xl mx-auto"><h2 class="text-4xl xl:text-5xl 2xl:text-6xl font-black text-slate-900 mb-8 xl:mb-10 2xl:mb-12" style="opacity:0;transform:translateY(15px)">Our Story</h2><div class="prose prose-lg max-w-none text-slate-600" style="opacity:0;transform:translateY(15px)"><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">For generations, communities across Africa, the Caribbean, and beyond have pooled their money together, taking turns receiving the full amount. In West Africa, it's called Susu or Esusu. In the Caribbean, Partner. In Latin America, Tanda.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">These circles have helped millions buy homes, start businesses, fund education, and build community wealth. But they've always relied on trust, paper records, and in-person coordination.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">Susu brings this tradition into the digital age, preserving the community spirit while adding the convenience, security, and transparency that modern life demands.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed font-bold text-slate-900">Payments happen. Friendships stay.</p></div></div></div></section><section class="py-24 xl:py-28 2xl:py-32 bg-slate-50"><div class="section-container"><div class="max-w-4xl xl:max-w-5xl 2xl:max-w-6xl mx-auto"><h2 class="text-4xl xl:text-5xl 2xl:text-6xl font-black text-slate-900 mb-8 xl:mb-10 2xl:mb-12" style="opacity:0;transform:translateY(15px)">Why I Built This</h2><div class="prose prose-lg max-w-none text-slate-600" style="opacity:0;transform:translateY(15px)"><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">I used to be terrible at saving. Every time money sat in my account, something came up. I'd tell myself, "I'll replace it later." I never did. Paycheck to paycheck. No emergency fund.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">Then I joined a susu circle with family in France. It held me accountable in a way I couldn't do alone.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">When my trucking business collapsed overnight, four months before my wedding, I had zero personal savings. The only money I had was the â¬24,000 I'd contributed to that circle.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">That circle didn't just save my wedding. It saved me.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">After that, I started organizing my own circles. I paid off $30,000 in business debt, built an emergency fund, and finally broke the cycle.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-6 xl:mb-7 2xl:mb-8">But running circles was exhausting: WhatsApp threads, spreadsheets, chasing payments, awkward reminders.</p><p class="text-xl xl:text-2xl 2xl:text-3xl leading-relaxed mb-8 xl:mb-9 2xl:mb-10">So I built JoinSusu to help people experience the power of saving together, without the chaos.</p><p class="text-lg xl:text-xl 2xl:text-2xl text-slate-500 italic">â Founder</p></div></div></div></section><section class="py-24 xl:py-28 2xl:py-32 bg-[var(--brand-teal)]"><div class="section-container"><div class="max-w-4xl xl:max-w-5xl 2xl:max-w-6xl mx-auto text-center" style="opacity:0;transform:translateY(20px)"><h2 class="text-4xl md:text-5xl xl:text-6xl 2xl:text-7xl font-black text-white mb-8 xl:mb-10 2xl:mb-12">Our Mission</h2><p class="text-2xl xl:text-3xl 2xl:text-4xl text-teal-100 leading-relaxed mb-6 xl:mb-7 2xl:mb-8">We're not just digitizing savings circles. We're preserving a tradition that has empowered communities for generations, while removing the friction that holds people back.</p><p class="text-xl xl:text-2xl 2xl:text-3xl text-teal-100/90 leading-relaxed">Every feature we build answers one question: How do we keep the trust and community spirit of traditional susu, while adding the convenience and security modern life demands?</p></div></div></section><section class="py-24 xl:py-28 2xl:py-32 bg-[var(--brand-ivory)] overflow-hidden"><div class="section-container"><div class="text-center mb-20 xl:mb-24 2xl:mb-28"><h2 class="text-4xl md:text-5xl xl:text-6xl 2xl:text-7xl font-black text-slate-900 mb-6 xl:mb-7 2xl:mb-8" style="opacity:0;transform:translateY(20px)">Our Values</h2><p class="text-xl xl:text-2xl 2xl:text-3xl text-slate-600 max-w-2xl xl:max-w-3xl 2xl:max-w-4xl mx-auto" style="opacity:0;transform:translateY(20px)">These principles guide everything we do.</p></div><div class="space-y-24 xl:space-y-28 2xl:space-y-32 max-w-6xl xl:max-w-7xl 2xl:max-w-[1600px] mx-auto"><div class="flex flex-col lg:flex-row items-center gap-12 xl:gap-16 2xl:gap-20" style="opacity:0;transform:translateY(40px)"><div class="w-full lg:w-1/2 relative"><div class="relative aspect-[4/3] rounded-3xl xl:rounded-[2rem] overflow-hidden shadow-2xl"><img alt="Community First" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 1024px) 100vw, 50vw" srcSet="/_next/image?url=%2Fimages%2Fcommunity-first.webp&w=384&q=75 384w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=640&q=75 640w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=750&q=75 750w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=828&q=75 828w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2Fcommunity-first.webp&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2Fcommunity-first.webp&w=3840&q=75"/><div class="absolute inset-0 bg-gradient-to-t from-black/20 via-trans
1parent to-transparent"></div></div><div class="absolute -z-10 w-full h-full rounded-3xl xl:rounded-[2rem] bg-gradient-to-br from-[var(--brand-orange)]/20 to-[var(--brand-gold)]/20 -bottom-4 xl:-bottom-5 2xl:-bottom-6 -right-4 xl:-right-5 2xl:-right-6"></div></div><div class="w-full lg:w-1/2 text-center lg:text-left"><span class="inline-block text-6xl lg:text-7xl xl:text-8xl 2xl:text-9xl font-black text-[var(--brand-orange)]/10 mb-4 xl:mb-5 2xl:mb-6" style="opacity:0;transform:scale(0.8)">0<!-- -->1</span><h3 class="text-3xl lg:text-4xl xl:text-5xl 2xl:text-6xl font-black text-slate-900 mb-6 xl:mb-7 2xl:mb-8">Community First</h3><p class="text-lg xl:text-xl 2xl:text-2xl text-slate-600 leading-relaxed">Your circle comes first. Every feature is designed to strengthen the trust, transparency, and accountability that make savings circles work, not replace the human connection behind them.</p></div></div><div class="flex flex-col lg:flex-row-reverse items-center gap-12 xl:gap-16 2xl:gap-20" style="opacity:0;transform:translateY(40px)"><div class="w-full lg:w-1/2 relative"><div class="relative aspect-[4/3] rounded-3xl xl:rounded-[2rem] overflow-hidden shadow-2xl"><img alt="Trust & Transparency" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 1024px) 100vw, 50vw" srcSet="/_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=384&q=75 384w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=640&q=75 640w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=750&q=75 750w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=828&q=75 828w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2Ftrust-transparency.webp&w=3840&q=75"/><div class="absolute inset-0 bg-gradient-to-t from-black/20 via-transparent to-transparent"></div></div><div class="absolute -z-10 w-full h-full rounded-3xl xl:rounded-[2rem] bg-gradient-to-br from-[var(--brand-orange)]/20 to-[var(--brand-gold)]/20 -bottom-4 xl:-bottom-5 2xl:-bottom-6 -left-4 xl:-left-5 2xl:-left-6"></div></div><div class="w-full lg:w-1/2 text-center lg:text-right"><span class="inline-block text-6xl lg:text-7xl xl:text-8xl 2xl:text-9xl font-black text-[var(--brand-orange)]/10 mb-4 xl:mb-5 2xl:mb-6" style="opacity:0;transform:scale(0.8)">0<!-- -->2</span><h3 class="text-3xl lg:text-4xl xl:text-5xl 2xl:text-6xl font-black text-slate-900 mb-6 xl:mb-7 2xl:mb-8">Trust & Transparency</h3><p class="text-lg xl:text-xl 2xl:text-2xl text-slate-600 leading-relaxed">Every transaction is visible. Every rule is clear. No hidden fees, no surprises. Just honest financial collaboration between people who trust each other.</p></div></div><div class="flex flex-col lg:flex-row items-center gap-12 xl:gap-16 2xl:gap-20" style="opacity:0;transform:translateY(40px)"><div class="w-full lg:w-1/2 relative"><div class="relative aspect-[4/3] rounded-3xl xl:rounded-[2rem] overflow-hidden shadow-2xl"><img alt="Financial Inclusion" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 1024px) 100vw, 50vw" srcSet="/_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=384&q=75 384w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=640&q=75 640w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=750&q=75 750w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=828&q=75 828w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2Ffinancial-inclusion.webp&w=3840&q=75"/><div class="absolute inset-0 bg-gradient-to-t from-black/20 via-trans
1parent to-transparent"></div></div><div class="absolute -z-10 w-full h-full rounded-3xl xl:rounded-[2rem] bg-gradient-to-br from-[var(--brand-orange)]/20 to-[var(--brand-gold)]/20 -bottom-4 xl:-bottom-5 2xl:-bottom-6 -right-4 xl:-right-5 2xl:-right-6"></div></div><div class="w-full lg:w-1/2 text-center lg:text-left"><span class="inline-block text-6xl lg:text-7xl xl:text-8xl 2xl:text-9xl font-black text-[var(--brand-orange)]/10 mb-4 xl:mb-5 2xl:mb-6" style="opacity:0;transform:scale(0.8)">0<!-- -->3</span><h3 class="text-3xl lg:text-4xl xl:text-5xl 2xl:text-6xl font-black text-slate-900 mb-6 xl:mb-7 2xl:mb-8">Financial Inclusion</h3><p class="text-lg xl:text-xl 2xl:text-2xl text-slate-600 leading-relaxed">No credit checks. No interest. No confusing products. Just a platform built around the way communities have always saved: together.</p></div></div><div class="flex flex-col lg:flex-row-reverse items-center gap-12 xl:gap-16 2xl:gap-20" style="opacity:0;transform:translateY(40px)"><div class="w-full lg:w-1/2 relative"><div class="relative aspect-[4/3] rounded-3xl xl:rounded-[2rem] overflow-hidden shadow-2xl"><img alt="Stronger Together" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 1024px) 100vw, 50vw" srcSet="/_next/image?url=%2Fimages%2Fstronger-together.webp&w=384&q=75 384w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=640&q=75 640w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=750&q=75 750w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=828&q=75 828w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2Fstronger-together.webp&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2Fstronger-together.webp&w=3840&q=75"/><div class="absolute inset-0 bg-gradient-to-t from-black/20 via-transparent to-transparent"></div></div><div class="absolute -z-10 w-full h-full rounded-3xl xl:rounded-[2rem] bg-gradient-to-br from-[var(--brand-orange)]/20 to-[var(--brand-gold)]/20 -bottom-4 xl:-bottom-5 2xl:-bottom-6 -left-4 xl:-left-5 2xl:-left-6"></div></div><div class="w-full lg:w-1/2 text-center lg:text-right"><span class="inline-block text-6xl lg:text-7xl xl:text-8xl 2xl:text-9xl font-black text-[var(--brand-orange)]/10 mb-4 xl:mb-5 2xl:mb-6" style="opacity:0;transform:scale(0.8)">0<!-- -->4</span><h3 class="text-3xl lg:text-4xl xl:text-5xl 2xl:text-6xl font-black text-slate-900 mb-6 xl:mb-7 2xl:mb-8">Stronger Together</h3><p class="text-lg xl:text-xl 2xl:text-2xl text-slate-600 leading-relaxed">Alone, saving is hard. Together, it's inevitable. That's the Susu way. When your circle holds you accountable, you reach goals you never could on your own.</p></div></div></div></div></section><section class="py-24 xl:py-28 2xl:py-32 bg-white"><div class="section-container"><div class="max-w-4xl xl:max-w-5xl 2xl:max-w-6xl mx-auto"><div class="text-center"><h2 class="text-4xl xl:text-5xl 2xl:text-6xl font-black text-slate-900 mb-8 xl:mb-10 2xl:mb-12" style="opacity:0;transform:translateY(20px)">JoinSusu LLC</h2><p class="text-xl xl:text-2xl 2xl:text-3xl text-slate-600 mb-12 xl:mb-14 2xl:mb-16" style="opacity:0;transform:translateY(20px)">Susu is developed and operated by JoinSusu LLC, a company dedicated to financial technology that serves communities and builds connections.</p><div class="flex flex-col sm:flex-row gap-4 xl:gap-5 2xl:gap-6 justify-center" style="opacity:0;transform:translateY(20px)"><a href="/support"><button data-slot="button" class="inline-flex items-center justify-center gap-2 whitespace-nowrap font-medium transition-all duration-200 ease-out disabled:pointer-events-none disabled:opacity-50 [&_svg]:pointer-events-none [&_svg:not([class*='
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