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1<link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=G-BGJM97PGHF" as="script"/><meta name="theme-color" content="#3b60aa"/><title>BJ&#x27;s Restaurants | Work | Mattias Hedman</title><meta name="description" content="Partnered with BJ’s to audit and optimize Adobe Experience Platform, improving performance, analytics accuracy, and personalization for better engagement."/><meta name="robots" content="index"/><meta name="googlebot" content="index"/><meta property="og:title" content="BJ&#x27;s Restaurants | Work | Mattias Hedman"/><meta property="og:description" content="Partnered with BJ’s to audit and optimize Adobe Experience Platform, improving performance, analytics accuracy, and personalization for better engagement."/><meta property="og:url" content="https://www.mhedman.com/work/bjs-restaurants/"/><meta property="og:site_name" content="Mattias Hedman | Driving innovation through technology leadership"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;h=2000&amp;w=2000"/><meta property="og:image:height" content="1067"/><meta property="og:image:width" content="2000"/><meta property="og:image:alt" content="Mattias Hedman | Driving innovation through technology leadership"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="BJ&#x27;s Restaurants | Work | Mattias Hedman"/><meta name="twitter:description" content="Partnered with BJ’s to audit and optimize Adobe Experience Platform, improving performance, analytics accuracy, and personalization for better engagement."/><meta name="twitter:image" content="https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;h=2000&amp;w=2000"/><meta name="twitter:image:height" content="1067"/><meta name="twitter:image:width" content="2000"/><meta name="twitter:image:alt" content="Mattias Hedman | Driving innovation through technology leadership"/><link rel="icon" href="https://www.datocms-assets.com/107404/1698626349-logo-small.png"/><link rel="apple-touch-icon" href="https://www.datocms-assets.com/107404/1698626349-logo-small.png"/>
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1</head><body><nav class="navbar navbar-expand-lg fixed-top bg-light s01-MainNavigationStyle_mainNav__McrB2" data-bs-theme="light"><div class="container"><a class="navbar-brand" href="/"><img alt="Mattias Hedman Logo" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" style="color:transparent" src="/logo-large-2.png"/></a><button class="navbar-toggler s01-MainNavigationStyle_toggler__Ap2qx" type="button" data-bs-toggle="offcanvas" data-bs-target="#offcanvasNavbar" aria-controls="offcanvasNavbar" aria-label="Toggle navigation"><span class="navbar-toggler-icon s01-MainNavigationStyle_togglerIcon__Pg8Vc"></span></button><div class="offcanvas offcanvas-end" id="offcanvasNavbar" aria-labelledby="offcanvasNavbarLabel"><div class="offcanvas-header mt-3 mx-3"><button type="button" class="btn-close btn-lg" data-bs-dismiss="offcanvas" aria-label="Close"></button></div><div class="offcanvas-body"><ul class="navbar-nav justify-content-end flex-grow-1 pe-3"><li class="nav-item"><a target="_self" class="nav-link mx-4 text-uppercase s01-MainNavigationStyle_textStyle___CKSZ" href="/">Home</a></li><li class="nav-item"><a target="_self" class="nav-link mx-4 text-uppercase s01-MainNavigationStyle_textStyle___CKSZ" href="/about/">About</a></li><li class="nav-item"><a target="_self" class="nav-link mx-4 text-uppercase s01-MainNavigationStyle_textStyle___CKSZ" href="/work/">Work</a></li></ul><div class="d-flex ps-lg-4 pt-4 pt-lg-0 s01-MainNavigationStyle_social__e1Nd_ "><a href="https://www.linkedin.com/in/hedmanmattias/" target="_blank" class="px-3 pt-1" title="LinkedIn"><svg xmlns="http://www.w3.org/2000/svg" width="28" height="28" fill="currentColor" class="bi bi-linkedin" viewBox="0 0 16 16"><path d="M0 1.146C0 .513.526 0 1.175 0h13.65C15.474 0 16 .513 16 1.146v13.708c0 .633-.526 1.146-1.175 1.146H1.175C.526 16 0 15.487 0 14.854zm4.943 12.248V6.169H2.542v7.225zm-1.2-8.212c.837 0 1.358-.554 1.358-1.248-.015-.709-.52-1.248-1.342-1.248S2.4 3.226 2.4 3.934c0 .694.521 1.248 1.327 1.248zm4.908 8.212V9.359c0-.216.016-.432.08-.586.173-.431.568-.878 1.232-.878.869 0 1.216.662 1.216 1.634v3.865h2.401V9.25c0-2.22-1.184-3.252-2.764-3.252-1.274 0-1.845.7-2.165 1.193v.025h-.016l.016-.025V6.169h-2.4c.03.678 0 7.225 0 7.225z"></path></svg></a></div></div></div></div></nav><main><section data-component="c01_title_text" class="c01_title_text py-5 "><div class="container text-Left"><div class="row justify-content-center"><div class="col-xl-9"><h1 class="heading mb-4 display-3 text-left">BJ's Restaurants</h1><div class="rich-text my-4e"><p>In 2023, BJ&rsquo;s Restaurants partnered with Monks to align their Adobe Experience Platform and MarTech stack with best practices, improving ROI and performance. Our team conducted a comprehensive audit covering Adobe Experience Platform, UX strategy, UI design, analytics, technical SEO, and customer data platform (CDP) strategy, enabling BJ&rsquo;s to maximize their platform capabilities.</p>
2<p>As Technical Director, I collaborated closely with BJ&rsquo;s marketing and technology teams as well as mutliple groups within Monks, to provide technical consultancy and strategic recommendations. Key highlights include:</p>
3<ul>
4<li>Increased conversion rates and reduced bounce rates by providing strategic recommendations to improve load performance, especially for mobile users (over 80% of total traffic).</li>
5<li>Unlocked reliable analytics data and actionable insights for BJ&rsquo;s senior marketing team by overhauling the event tracking strategy in Adobe Analytics.</li>
6<li>Connected BJ&rsquo;s online and offline data in Adobe CDP from 10+ source systems, including in-restaurant POS data and website analytics, with a strong focus on their loyalty program.</li>
7<li>Enabled website personalization by guiding the implementation strategy of Adobe Target, leveraging data from Adobe CDP and Adobe Analytics to target users effectively.</li>
8</ul>
9<p>This collaborative effort led to measurable improvements in performance, data accuracy, and personalization capabilities, supporting BJ&rsquo;s in delivering an optimized customer experience.</p></div><div class="button-group mt-5"><a class="btn btn-primary me-2 me-sm-4 mb-3" target="_blank" href="https://www.bjsrestaurants.com/">Visit the BJ&#x27;s Restaurants Website</a></div></div></div></div></section><section data-component="c02_image" class="c02_image py-5 "><div class="container d-flex justify-content-center"><div style="overflow:hidden;position:relative;width:100%;max-width:2530px"><img style="display:block;width:100%" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTMwIiBoZWlnaHQ9IjEzNTEiPjwvc3ZnPg==" aria-hidden="true" alt=""/><img aria-hidden="true" alt="" src="data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChMLDhgQDRUNDh0dDRUNFyIaGBYTFhUmHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwYF/8QAIhAAAAUDBAMAAAAAAAAAAAAAAAECBAUDUZEGERMxEiMz/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT/xAAYEQADAQEAAAAAAAAAAAAAAAAAASECMf/aAAwDAQACEQMRAD8ATQ1i/wCIleB4CpLXclxJJNM8CqowjMmnzLASuDZLJO9Mu7AX0VKGK41rKrhE+pXVgCvfQrJEMnakXVgBk4TazT//2Q==" style="transition:opacity 500ms;opacity:1;position:absolute;
9left:-5%;top:-5%;width:110%;height:110%;max-width:none;max-height:none"/><noscript><picture><source srcSet="https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;dpr=0.25 632w,https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;dpr=0.5 1265w,https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;dpr=0.75 1897w,https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip 2530w,https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;dpr=1.5 3795w,https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;dpr=2 5060w,https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;dpr=3 7590w,https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip&amp;dpr=4 10120w" sizes="(max-width: 2530px) 100vw, 2530px"/><img src="https://www.datocms-assets.com/107404/1733870452-bjs-restaurants-homepage.jpg?auto=format&amp;fit=clip" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none" loading="lazy"/></picture></noscript></div></div></section><section data-component="c01_title_text" class="c01_title_text py-5 "><div class="container text-center"><div class="row justify-content-center"><div class="col-xl-9"><h4 class="heading mb-4 display-4 text-center">Let's Connect</h4><div class="rich-text my-4e"><p>I thrive on solving complex engineering challenges and aligning technical execution with strategic goals. Let&rsquo;s connect to explore how I can support your organization.</p></div><div class="button-group mt-5"><a class="btn btn-primary me-2 me-sm-4 mb-3" target="_blank" href="https://www.linkedin.com/in/hedmanmattias/">Connect on LinkedIn</a><a class="btn btn-primary me-2 me-sm-4 mb-3" target="" href="/about/">My Experience</a></div></div></div></div></section><div class="container d-flex justify-content-center p-5"><a class="btn btn-dark" target="" href="/work/">All Projects</a></div></main><footer class="s02_footer py-5 text-dark text-center"><div class="container py-3">Copyright © 2024 Mattias Hedman. All rights reserved.</div></footer>
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