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98    <h1>Five Questions to Tell Real Pipeline From Fantasy.</h1>
99    <p>We are halfway through the year. Your quota does not care. A 15-minute audit to clean your list and work only what is real.</p>
100    <p><a href="https://calendly.com/revenue-reimagined/free-revenue-reimagined-strategy-call">Book a GTM Gap® Analysis</a></p>
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102  <section><h2>Most teams run the wrong audit</h2><ul><li>The wrong audit: counting logos, averaging deal sizes, hoping the big one closes.</li><li>The right audit: five questions per deal, evidence not optimism, a confirmed next step, dated.</li></ul></section><section><h2>The five questions: run this on every open deal</h2><ul><li>What has changed in the last 30 days that proves this deal is still real?</li><li>Who is the actual economic buyer, and have you spoken to them directly?</li><li>What is their compelling event? If you do not know, you do not have a deal.</li><li>What is the next confirmed step, with a date on the calendar?</li><li>If this deal slipped to Q1, would you be surprised, or relieved? That last one will tell you everything.</li></ul></section>
103<section id="flagship-resources" aria-labelledby="flagship-resources-title"><h2 id="flagship-resources-title">Start with these GTM resources</h2><ul><li><a href="https://www.revenue-reimagined.com/gtm-gap-scorecard">The GTM Gap® Scorecard</a><p>Score any portfolio company against the same 20 criteria used in a live GTM Gap® diagnosis, live in your browser, no email required.</p></li><li><a href="https://www.revenue-reimagined.com/icp-buyer-persona">The ICP &amp; Buyer Persona Builder</a><p>Define the accounts worth pursuing, map the buying committee, and turn the work into a seller talk track. Build it online or download the five-tab Excel workbook.</p></li><li><a href="https://www.revenue-reimagined.com/pipeline-audit">The Pipeline Audit</a><p>Five questions to tell real pipeline from fantasy before your next forecast call. Includes a fillable PDF.</p></li></ul></section>
104<p class="page-last-updated">Last updated: <time datetime="2026-09-08">September 8, 2026</time></p>
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