https://getnearfield.com/assets/UseCaseRetail-ByC04zyp.js

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2 * @license lucide-react v0.462.0 - ISC
3 *
4 * This source code is licensed under the ISC license.
5 * See the LICENSE file in the root directory of this source tree.
6 */const N=i("Armchair",[["path",{d:"M19 9V6a2 2 0 0 0-2-2H7a2 2 0 0 0-2 2v3",key:"irtipd"}],["path",{d:"M3 16a2 2 0 0 0 2 2h14a2 2 0 0 0 2-2v-5a2 2 0 0 0-4 0v1.5a.5.5 0 0 1-.5.5h-9a.5.5 0 0 1-.5-.5V11a2 2 0 0 0-4 0z",key:"1qyhux"}],["path",{d:"M5 18v2",key:"ppbyun"}],["path",{d:"M19 18v2",key:"gy7782"}]]);/**
7 * @license lucide-react v0.462.0 - ISC
8 *
9 * This source code is licensed under the ISC license.
10 * See the LICENSE file in the root directory of this source tree.
11 */const v=i("ShoppingCart",[["circle",{cx:"8",cy:"21",r:"1",key:"jimo8o"}],["circle",{cx:"19",cy:"21",r:"1",key:"13723u"}],["path",{d:"M2.05 2.05h2l2.66 12.42a2 2 0 0 0 2 1.58h9.78a2 2 0 0 0 1.95-1.57l1.65-7.43H5.12",key:"9zh506"}]]),o=p(15);function r({children:t}){return e.jsx("h2",{className:"text-2xl font-semibold text-heading md:text-3xl",children:t})}function G(){return h({title:"QR code & NFC for retail stores, pop-ups, and showrooms",description:"Shops, showrooms, and pop-ups use QR code and NFC tiles to give customers richer product information — sourcing stories, size guides, demos, and a direct buy link."}),u({"@context":"https://schema.org","@type":"WebPage",name:"QR code & NFC for retail stores, pop-ups, and showrooms",description:"Shops, showrooms, and pop-ups use QR code and NFC tiles to give customers richer product information — sourcing stories, size guides, demos, and a direct buy link.",url:"https://getnearfield.com/use-cases/retail",publisher:{"@type":"Organization",name:"NearField",url:"https://getnearfield.com"},breadcrumb:{"@type":"BreadcrumbList",itemListElement:[{"@type":"ListItem",position:1,name:"NearField",item:"https://getnearfield.com"},{"@type":"ListItem",position:2,name:"Use cases",item:"https://getnearfield.com/use-cases"},{"@type":"ListItem",position:3,name:"Retail",item:"https://getnearfield.com/use-cases/retail"}]}}),e.jsxs("main",{children:[e.jsx("section",{className:"px-6 pb-16 pt-20 md:pt-28",children:e.jsxs("div",{className:"mx-auto max-w-3xl",children:[e.jsxs("nav",{className:"mb-6 flex items-center gap-2 text-xs text-muted-foreground",children:[e.jsx(s,{to:"/",className:"hover:text-foreground transition-colors",children:"NearField"}),e.jsx("span",{children:"/"}),e.jsx("span",{className:"text-foreground",children:"Retail"})]}),e.jsxs("div",{className:"text-center",children:[e.jsx("p",{className:"text-xs font-medium uppercase tracking-wide text-primary mb-3",children:"Use case · Retail"}),e.jsx("h1",{className:"text-4xl font-semibold text-heading md:text-5xl",children:"QR code & NFC for retail stores and pop-ups."}),e.jsxs("p",{className:"mt-4 text-lg leading-relaxed text-muted-foreground",children:["Shops, showrooms, and pop-ups use NearField to give customers richer product information — right where they're standing, with ",e.jsx(s,{to:"/lead-capture",className:"text-primary underline-offset-4 hover:underline",children:"lead capture"})," on the same tile."]}),e.jsxs("div",{className:"mt-8 flex flex-col items-center gap-3 sm:flex-row sm:justify-center",children:[e.jsx(s,{to:"/signup?use_case=retail",className:"inline-flex w-full h-10 items-center justify-center rounded-sm bg-primary px-6 text-sm font-medium text-primary-foreground hover:bg-moss transition-colors sm:w-auto",children:"Start free"}),e.jsx(s,{to:"/demo",className:"inline-flex w-full h-10 items-center justify-center rounded-sm border border-foreground

11/20 px-6 text-sm font-medium text-foreground hover:bg-card transition-colors sm:w-auto",children:"See a demo"})]})]}),e.jsx("div",{className:"mt-10 overflow-hidden rounded-lg border border-border shadow-md",children:e.jsx("img",{src:"/images/templates/retail-store.jpg",alt:"Retail store with NearField product information tiles",className:"w-full aspect-video object-cover",loading:"eager"})})]})}),e.jsx("section",{className:"border-y border-border bg-card px-6 py-16",children:e.jsx("div",{className:"mx-auto max-w-3xl",children:e.jsx("p",{className:"text-base leading-relaxed text-foreground",children:"Customers want to know more before they buy. Reviews, sizing, ingredients, how it's made, what it pairs with. A shelf tag can't tell that story. A salesperson can't be everywhere at once."})})}),e.jsx("section",{className:"px-6 py-24",children:e.jsxs("div",{className:"mx-auto max-w-4xl",children:[e.jsx(r,{children:"Picture this."}),e.jsx("div",{className:"mt-10 flex flex-col gap-8",children:["A shopper pauses at a display of handmade ceramics. They tap the Marker, see a 45-second video of the artist at the wheel, read the care instructions, and add the piece to their cart — without ever asking a staff member.","A furniture showroom places Markers on 12 sofas. Customers tap to see fabric swatches, customization options, and delivery timelines. Conversion on those items increases because browsers have the information they need to become buyers.","A pop-up brand launches a weekend shop. They build an Experience in an afternoon — brand story, product demos, an exclusive discount code — and pack it all into 3 Markers. They take it down Sunday night with zero waste."].map((t,a)=>e.jsxs("div",{className:"flex gap-4",children:[e.jsx("span",{className:"mt-0.5 flex h-7 w-7 shrink-0 items-center justify-center rounded-full bg-primary/10 text-sm font-semibold text-primary",children:a+1}),e.jsx("p",{className:"text-sm leading-relaxed text-muted-foreground",children:t})]},a))})]})}),e.jsx(g,{tone:"card",src:"/images/templates/winery-tasting.jpg",alt:"A visitor taps her phone to a NearField Marker on the front of a winery tasting room counter",caption:"At the tasting counter, where the product story earns the sale — the vintage, the pairing, and a case to ship home."}),e.jsx("section",{className:"px-6 py-20",children:e.jsxs("div",{className:"mx-auto max-w-4xl",children:[e.jsx(r,{children:"What it costs a 15-display shop"}),e.jsx("p",{className:"mt-3 text-sm text-muted-foreground",children:"No quote, no sales call. Here's a real store setup, start to finish."}),e.jsx("div",{className:"mt-10 grid gap-6 md:grid-cols-3",children:[{k:"Software",v:"Growth — $39/mo",d:"30 Marker placements, email capture, product feedback, returning-customer greeting, and display-by-display analytics. A small pop-up can start on Starter at $19/mo for 10 Markers."},{k:"Hardware",v:`$${o.total.toLocaleString("en-US")} one-time`,d:`${o.markers} NFC + QR Markers for your key displays. The first three are an Intro 3-Pack and the rest are $29 each, shipped free. Relink a tile when the product rotates, and you only buy the Marker once.`},{k:"What pays for it",v:"A few conversions",d:"Informed shoppers buy more. A handful of browsers who tap, learn, and buy — instead of walking out to compare online — covers the year."}].map(t=>e.jsxs("div",{className:"rounded-lg border border-border bg-card p-6",children:[e.jsx("p",{className:"text-xs font-medium uppercase tracking-wide text-muted-foreground",children:t.k}),e.jsx("p",{className:"mt-1 text-lg font-semibold text-heading",children:t.v}),e.jsx("p",{className:"mt-2 text-sm leading-relaxed text-muted-foreground",children:t.d})]},t.k))}),e.jsxs("p",{className:"mt-8 text-sm text-muted-foreground",children:["Multiple locations or a store-within-a-store rollout? Enterprise adds locations with multi-property pricing."," ",e.jsx(s,{to:"/pricing",className:"text-primary hover:text-moss transition-colors",children:"See full pricing →"})]}),e.jsx("p",{className:"mt-3 text-xs text-muted-foreground",children:"Built on the platform 100+ museums, attractions, and venues already run on."})]})}),e.jsx("section",{className:"border-y border-border bg-card px-6 py-24",children:e.jsxs("div",{className:"mx-auto max-w-5xl",children:[e.jsx(r,{children:"Where NearField fits"}),e.jsx("div",{className:"mt-10 grid gap-6 sm:grid-cols-2",children:[{icon:f,title:"Retail Stores",desc:"Product demos, customer reviews, styling guides, care instructions. Customers tap a Marker next to any product and learn more."},{icon:N,title:"Showrooms",desc:"Virtual tours, customization options, financing details, spec sheets. Give browsers the depth they need to become buyers."},{icon:n,title:"Pop-Up Shops",desc:"Brand origin stories, behind-the-scenes content, exclusive deals. Build connection in a temporary space."},{icon:b,title:"Store-Within-a-Store",desc:"Tell your brand story inside a host retailer's floor. A tile next to your section turns their foot traffic into your customers."}].map(t=>e.jsxs("div",{className:"rounded-lg border border-border bg-card p-6",children:[e.jsx(t.icon,{className:"h-5 w-5 text-primary"}),e.jsx("h3",{className:"mt-3 text-base font-semibold text-heading",children:t.title}),e.jsx("p",{className:"mt-2 text-sm leading-relaxed text-muted-foreground",children:t.desc})]},t.title))})]})}),e.jsx("section",{className:"px-6 py-24",children:e.jsxs("div",{className:"mx-auto max-w-5xl",children:[e.jsx(r,{children:"Why NearField for retail"}),e.jsx("div",{className:"mt-10 grid gap-8 md:grid-cols-3",children:[{icon:v,title:"Inform and convert",desc:"Customers who know more buy more. Give them video demos, reviews, and context right at the shelf."},{icon:y,title:"Update in real time",desc:"New arrivals, price changes, seasonal promotions — update content instantly without reprinting a single tag."},{icon:d,title:"Zero training",desc:"Staff don't need to learn a system. Customers don't need an app. Markers work out of the box."}].map(t=>e.jsxs("div",{className:"rounded-lg border border-border bg-card p-6",children:[e.jsx(t.icon,{className:"h-5 w-5 text-primary"}),e.jsx("h3",{className:"mt-3 text-base font-semibold text-heading",children:t.title}),e.jsx("p",{className:"mt-2 text-sm leading-relaxed text-muted-foreground",children:t.desc})]},t.title))})]})}),e.jsx("section",{className:"border-y border-border bg-card px-6 py-24",children:e.jsxs("div",{className:"mx-auto max-w-5xl",children:[e.jsx(r,{children:"Personalize the shopping experience"}),e.jsx("p",{className:"mt-3 text-sm text-muted-foreground",children:"NearField Memory blocks capture customer details and contact info, then tailor what they see — right at the shelf."}),e.jsx("div",{className:"mt-10 grid gap-6 sm:grid-cols-2",children:[{icon:w,title:"Shopping intent",desc:"A Quick Choice asks 'Gifts, Home goods, Clothing, or Just browsing?' — then show targeted product recommendations."},{icon:l,title:"Product feedback",desc:"Thumbs up/down ratings on product displays. See which items resonate and which need better positioning."},{icon:j,title:"Welcome back",desc:"Capture a name once and greet returning customers by name at every Marker in the store."},{icon:c,title:"Grow your customer list",desc:"An Email Capture block on any product display collects shopper emails. Follow up with promotions, new arrivals, and personalized recommendations."}].map(t=>e.jsxs("div",{className:"rounded-lg border border-border bg-card p-6",children:[e.jsx(t.icon,{className:"h-5 w-5 text-primary"}),e.jsx("h3",{className:"mt-3 text-base font-semibold text-heading",children:t.title}),e.jsx("p",{className:"mt-2 text-sm leading-relaxed text-muted-foreground",children:t.desc})]},t.title))}),e.jsx("p",{className:"mt-8 text-sm text-muted-foreground",children:"Track engagement across every display and department with the Audience dashboard. See which products get the most taps and which campaigns drive the most sign-ups."})]})}),e.jsx("section",{className:"px-6 py-16",children:e.jsxs("div",{className:"mx-auto max-w-5xl",children:[e.jsx("p",{className:"text-xs font-medium uppercase tracking-wide text-muted-foreground mb-5",children:"From the guides"}),e.jsx("div",{className:"grid gap-4 sm:grid-cols-3",children:m("/use-cases/retail",[{title:"NFC for retail stores and pop-ups",desc:"Product sourcing stories, care instructions, size guides, and a direct buy link — next to featured items in-store or at a pop-up booth.",href:"/guides/nfc-for-retail"},{title:"NFC for store-within-a-store brands",desc:"How brands with a section inside a larger retailer use a tile to tell their story and build direct customer relationships from host-store foot traffic.",href:"/guides/nfc-for-store-in-store"},{title:"NFC for car dealerships",desc:"Vehicle tiles with full specs, current incentives, test drive booking, and after-hours conversions from lot browsers.",href:"/guides/nfc-for-car-dealerships"}]).map(t=>e.jsxs(s,{to:t.href,className:"group rounded-lg border border-border bg-card p-5 hover:border-primary/30 transition-colors",children:[e.jsxs("p",{className:"text-sm font-medium text-foreground group-hover:text-primary transition-colors leading-snug",children:[t.title," →"]}),e.jsx("p",{className:"mt-2 text-xs text-muted-foreground leading-relaxed",children:t.desc})]},t.href))})]})}),e.jsx("section",{className:"border-t border-border bg-card px-6 py-24",children:e.jsxs("div",{className:"mx-auto max-w-2xl text-center",children:[e.jsx("h2",{className:"text-3xl font-semibold text-heading",children:"Your products have a story. NearField helps customers hear it."}),e.jsxs("div",{className:"mt-8 flex flex-col items-center gap-4 sm:flex-row sm:justify-center",children:[e.jsx(s,{to:"/signup?use_case=retail",className:"inline-flex w-full h-11 items-center justify-center rounded-sm bg-primary px-8 text-sm font-medium text-primary-foreground hover:bg-moss transition-colors sm:w-auto",children:"Start free"}),e.jsx(s,{to:"/templates",className:"inline-flex w-full h-11 items-center justify-center rounded-sm border border-foreground

11/20 px-8 text-sm font-medium text-foreground hover:bg-background transition-colors sm:w-auto",children:"Browse templates"})]}),e.jsx("p",{className:"mt-4 text-xs text-muted-foreground",children:"No credit card required. Free plan includes full builder access."})]})}),e.jsx(x,{items:["googleReview","social","pdf"]})]})}export{G as default};