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In between lie more than ten years of fashion, travel and indulgence, countless hotel nights and a second world of entrepreneurship and early investments â and the conviction that elegance and substance are no contradiction, but belong together. I do this out of conviction, not because I have to.</p> 124 </div></section> 125 <section class="vp-abshot"><div class="vp-wrap"> 126 <figure class="vp-reveal"><img src="https://vanessapur.com/wp-content/themes/vp-signature/assets/brands/pureglam.jpg" alt="Vanessa Pur" loading="eager"></figure> 127 </div></section> 128 129 <!-- DIE FRAGEN / THE QUESTIONS --> 130 <section class="vp-ask"> 131 <div class="vp-wrap"> 132 <span class="lab vp-reveal">The turning point · 2018</span> 133 <p class="intro vp-reveal">There was a time when everyone asked the same questions:</p> 134 <ul class="qs vp-stagger"> 135 <li class="vp-reveal">âAre you really going to post that?"</li> 136 <li class="vp-reveal">âWhat will your friends and family think of that outfit?"</li> 137 <li class="vp-reveal">âIsnât that skirt too short, the heels too high, the neckline too daring?"</li> 138 <li class="vp-reveal">âCan you even show yourself like that online?"</li> 139 </ul> 140 <p class="answer vp-reveal">At some point I stopped answering these questions. Not loudly, not defiantly â simply by carrying on. You do not need to fit in to be successful. And you should not listen to who you are meant to be for others â you should find your own self, because everyone is interesting the moment they stop trying to be someone else.</p> 141 <p class="credo vp-reveal">Elegance is a stance, not a permission.</p> 142 </div> 143 </section> 144 145 <!-- TIMELINE --> 146 <section class="vp-sec vp-abtime"><div class="vp-wrap"> 147 <div class="vp-shead vp-reveal"><span class="lab">The journey</span></div> 148 <h2 class="vp-big vp-reveal">Timeline<span class="thin">.</span></h2> 149 <style> 150 .vp-about .vp-abhead h1 .gold{font-family:"Fraunces",Georgia,serif !important;font-style:italic !important;font-weight:400 !important;} 151 .vp-about .vp-abintro .lede{font-weight:400 !important;font-size:29px !important;line-height:1.5 !important;} 152 .vp-about .vp-ask .intro{font-family:"Fraunces",Georgia,serif !important;font-style:italic !important;font-weight:400 !important;font-size:20px !important;} 153 .vp-about .vp-ask .qs li{font-family:"Fraunces",Georgia,serif !important;font-style:italic !important;font-weight:400 !important;font-size:44px !important;line-height:1.16 !important;letter-spacing:-.005em !important;} 154 .vp-about .vp-ask .answer{font-weight:400 !important;font-size:23px !important;line-height:1.62 !important;} 155 .vp-about .vp-ask .credo{font-family:"Fraunces",Georgia,serif !important;font-style:italic !important;font-weight:400 !important;font-size:27px !important;line-height:1.35 !important;margin-top:.55em;} 156 .vp-about .vp-ask{background:#1b1611 !important;} 157 .vp-about .vp-ask .qs li{color:#e9dfcd !important;}
158 .vp-about .vp-ask .answer{color:#bcb3a4 !important;} 159 .vp-about .vp-ask .credo{color:#c39a54 !important;} 160 @media(max-width:600px){ 161 .vp-about .vp-ask .qs li{font-size:30px !important;line-height:1.2 !important;} 162 .vp-about .vp-abintro .lede{font-size:24px !important;} 163 .vp-about .vp-ask .answer{font-size:20px !important;} 164 .vp-about .vp-ask .credo{font-size:22px !important;} 165 } 166 .vp-tl-i.has-thumb{padding-right:104px;} 167 .vp-tl-thumb{position:absolute;top:3px;right:0;width:84px;height:84px;object-fit:cover;border-radius:12px;box-shadow:0 6px 18px rgba(60,42,24,.18);} 168 @media(max-width:600px){.vp-tl-i.has-thumb{padding-right:78px;}.vp-tl-thumb{width:62px;height:62px;border-radius:10px;}} 169 </style> 170 <ol class="vp-tl vp-stagger"> 171 <li class="vp-tl-i vp-reveal has-thumb"> 172 <span class="yr">2012</span> 173 <div class="bd"> 174 <h3>A photo from New York</h3> 175 <p>On 7 January 2012, my first Instagram photo from New York â my entry into the world of social media.</p><img class="vp-tl-thumb" src="https://vanessapur.com/wp-content/themes/vp-signature/assets/vpur-tl-2012.jpg" alt="" loading="lazy" width="80" height="80"> </div> 176 </li> 177 <li class="vp-tl-i vp-reveal"> 178 <span class="yr">2012</span> 179 <div class="bd"> 180 <h3>pureGLAM.tv begins</h3> 181 <p>A few months later pureGLAM.tv begins â at first only a blog for friends, soon a lifestyle blog where fashion and travel meet.</p> </div> 182 </li> 183 <li class="vp-tl-i vp-reveal"> 184 <span class="yr">2013</span> 185 <div class="bd"> 186 <h3>Travel & first collaborations</h3> 187 <p>The start of blogger collaborations and many beautiful journeys. Travel stories increasingly move to pureTRAVEL.tv â travel meets fashion and lifestyle.</p> </div> 188 </li> 189 <li class="vp-tl-i vp-reveal"> 190 <span class="yr">2014 â 2015</span> 191 <div class="bd"> 192 <h3>Consulting & stage</h3> 193 <p>Advising hotels and brands â plus workshops and talks on social media and influencer marketing, for brands and creators alike.</p> </div> 194 </li> 195 <li class="vp-tl-i vp-reveal has-thumb"> 196 <span class="yr">2015</span> 197 <div class="bd"> 198 <h3>pureFOOD.tv begins</h3> 199 <p>The food world gets a home of its own: pureFOOD.tv. Between the great restaurants I get to experience, the urge grows to stand in my own kitchen again â to cook, photograph and share recipes. Fine dining and the honest food of home â for me the two belong together.</p><img class="vp-tl-thumb" src="https://vanessapur.com/wp-content/themes/vp-signature/assets/vpur-tl-2015.jpg" alt="" loading="lazy" width="80" height="80"> </div> 200 </li> 201 <li class="vp-tl-i vp-reveal"> 202 <span class="yr">2016 â 2017</span> 203 <div class="bd"> 204 <h3>Events & journeys</h3> 205 <p>Monthly events and journeys for creators and bloggers â organised and hosted.</p> </div> 206 </li> 207 <li class="vp-tl-i vp-reveal"> 208 <span class="yr">2017</span> 209 <div class="bd"> 210 <h3>An early look ahead</h3> 211 <p>First investments in companies developing early toward artificial intelligence â and in 2018 cryptocurrencies follow. Long before either was on everyoneâs lips.</p> </div> 212 </li> 213 <li class="vp-tl-i vp-reveal"> 214 <span class="yr">2018</span> 215 <div class="bd"> 216 <h3>The turning point</h3> 217 <p>For a long time it was âcommunity firstâ â until the community changed. I honour the last commitments and turn the focus inward: mental health, nutrition, fitness, yoga. Only a healthy body makes healthy decisions.</p> </div> 218 </li> 219 <li class="vp-tl-i vp-reveal has-thumb"> 220 <span class="yr">2020</span> 221 <div class="bd"> 222 <h3>Arriving in the US</h3> 223 <p>The final move to the US â an early love for Miami tips the scales, and I have lived there ever since. My own investments come into focus: early-stage start-ups, health and AI, plus cryptocurrencies.</p><img class="vp-tl-thumb" src="https://vanessapur.com/wp-content/themes/vp-signature/assets/vpur-tl-2020.jpg" alt="" loading="lazy" width="80" height="80"> </div> 224 </li> 225 <li class="vp-tl-i vp-reveal"> 226 <span class="yr">2023</span> 227 <div class="bd"> 228 <h3>Fashion moves: MissPur</h3> 229 <p>
229I begin to separate the stricter fashion looks from VanessaPur â step by step they get a home of their own with MissPur: clearer, more consistent, with an aesthetic all its own. No calculation, just joy in form.</p> </div> 230 </li> 231 <li class="vp-tl-i vp-reveal"> 232 <span class="yr">2024 â 2025</span> 233 <div class="bd"> 234 <h3>Focus & substance</h3> 235 <p>Mental health, good nutrition, fitness and yoga are a firm part of my life â and I keep investing in health, AI and young technologies. Calmer, more mindful, more entrepreneurial.</p> </div> 236 </li> 237 <li class="vp-tl-i vp-reveal"> 238 <span class="yr">soon</span> 239 <div class="bd"> 240 <h3>pureFASHION returns</h3> 241 <p>Fashion, styles and designs â quite different from before.</p> </div> 242 </li> 243 </ol> 244 </div></section> 245 246 <!-- STORY: between the finest hotels and one's own kitchen --> 247 <section class="vp-sec vp-abstory"><div class="vp-wrap"> 248 <div class="vp-shead vp-reveal"><span class="lab">What truly matters</span></div> 249 <h2 class="vp-big vp-reveal">The grand houses â and the small treasures<span class="thin">.</span></h2> 250 <div class="vp-abstory-t"> 251 <p class="vp-reveal lead">More than 200 nights a year on the road: the finest hotels in the world, from Berlin to Bangkok, from Barcelona to Singapore. Menus in the best restaurants â I love this world, and I still show it today.</p> 252 <p class="vp-reveal">And yet it is often the treasures away from the structures, the stars and the forks that create the unforgettable moments â a small, unknown restaurant, homemade pasta from a family recipe, honest cooking where you feel at home. Something you simply want to experience again and again.</p> 253 <p class="vp-reveal">And then there is the simplest of all â my own kitchen, the family recipes, the handmade. For me it all belongs together: the glamour of the grand houses, the small, genuine discoveries and the honest from home â united today in pureFOOD. The glamour of back then has stayed. What was added is the substance.</p> 254 </div> 255 </div></section> 256 257 <!-- WERTE / VALUES --> 258 <section class="vp-sec vp-abvalues"><div class="vp-wrap vp-two"> 259 <div class="vp-reveal"> 260 <div class="vp-shead"><span class="lab">Stance</span></div> 261 <h2 class="vp-big">Elegance with substance<span class="thin">.</span></h2> 262 </div> 263 <div class="vp-abvtext"> 264 <p class="vp-reveal">Style and depth are no opposites to me. I believe in femininity with stance, in curiosity, and in quality over reach â and in doing things because they matter, not because they please.</p> 265 <p class="vp-reveal">Today I invest in health, AI and young technologies â and share online what truly moves me: with no brief, no obligation, and real substance.</p> 266 </div> 267 </div></section> 268 269 <!-- NETZWERK / NETWORK --> 270 <div class="vp-band"><section class="vp-sec vp-abnet"><div class="vp-wrap"> 271 <div class="vp-shead vp-reveal"><span class="lab">The network · 05</span></div> 272 <h2 class="vp-big vp-reveal">Five worlds<span class="thin">.</span></h2> 273 <div class="vp-abnet-g vp-stagger"> 274 <a class="vp-abnet-i vp-reveal" href="https://www.pureglam.tv/" target="_blank" rel="noopener"> 275 <span class="nm"><span class="a">pure</span><span class="b">GLAM</span></span> 276 <span class="ds">Fashion & lifestyle, since 2012</span> 277 </a> 278 <a class="vp-abnet-i vp-reveal" href="https://www.puretravel.tv/" target="_blank" rel="noopener"> 279 <span class="nm"><span class="a">pure</span><span class="b">TRAVEL</span></span> 280 <span class="ds">Travel destinations with style</span> 281 </a> 282 <a class="vp-abnet-i vp-reveal" href="https://www.purefood.tv/" target="_blank" rel="noopener"> 283 <span class="nm"><span class="a">pure</span><span class="b">FOOD</span></span> 284 <span class="ds">Indulgence & cooking to do yourself</span> 285 </a> 286 <a class="vp-abnet-i vp-reveal" href="#" aria-disabled="true" onclick="return false;"> 287 <span class="nm"><span class="a">pure</span><span class="b">FASHION</span></span> 288 <span class="ds">Coming back â fashion & runway</span> 289 </a> 290 <a class="vp-abnet-i vp-reveal" href="https://www.misspur.com/" target="_blank" rel="noopener"> 291 <span class="nm"><span class="a">Miss</span><span class="b">Pur</span></span> 292 <span class="ds">Strict & elegant â bold aesthetics</span> 293 </a> 294 </div> 295 </div></section></div> 296 297 <!-- CTA --> 298 <section class="vp-sec vp-abcta"><div class="vp-wrap vp-reveal"> 299 <h2 class="vp-big">Welcome to the network<span class="thin">.</span></h2> 300 <a class="vp-abcta-btn" href="https://vanessapur.com/">Back to home →</a> 301 </div></section> 302 303</main> 304 305<footer class="vp-foot"> 306 <div class="vp-wrap"> 307 <div class="row"> 308 <div class="big2">One woman.<br>Five brands.</div> 309 <div class="fl">
310 <a href="https://www.youtube.com/@Vanessa-Pur" target="_blank" rel="noopener">YouTube</a> 311 <a href="https://www.instagram.com/vanessa.pur/" target="_blank" rel="noopener">Instagram</a> 312 <a href="https://www.tiktok.com/@vanessa.pur" target="_blank" rel="noopener">TikTok</a> 313 <a href="https://x.com/VanessaPur" target="_blank" rel="noopener">X</a> 314 <a href="https://vanessapur.com/#marken">The Brands</a> 315 <a href="https://vanessapur.com/kontakt/">Contact</a> 316 </div> 317 </div> 318 <div class="cr">© 2026 Vanessa Pur · One woman, five brands.</div> 319 </div> 320</footer>
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436 437<!-- VP Consent --> 438<style id="vpc-css"> 439#vpc,#vpc *{box-sizing:border-box} 440#vpc{--cream:#f7f3ec;--ink:#241f1b;--muted:#6d6154;--line:#e4ddd0;--gold:#b8895e;--dark:#1b1611; 441 position:fixed;left:0;right:0;bottom:0;z-index:99998;display:none; 442 background:rgba(247,243,236,.975);backdrop-filter:blur(6px);border-top:1px solid var(--line); 443 box-shadow:0 -10px 30px rgba(40,32,24,.12);font-family:inherit;color:var(--ink)} 444#vpc.vpc-on{display:block} 445#vpc .in{max-width:1180px;margin:0 auto;display:flex;align-items:center;gap:20px;padding:15px 22px;flex-wrap:wrap} 446#vpc .txt{flex:1 1 340px;min-width:250px} 447#vpc .txt b{display:block;font-size:14px;font-weight:800;margin:0 0 3px} 448#vpc .txt span{font-size:12.5px;color:var(--muted);line-height:1.5} 449#vpc .txt a{color:var(--gold);text-decoration:underline;text-underline-offset:2px} 450#vpc .acts{display:flex;align-items:center;gap:10px;flex-wrap:wrap} 451#vpc button{font-family:inherit;font-size:13px;font-weight:700;border-radius:24px;padding:11px 20px;border:1px solid transparent;cursor:pointer;transition:.15s;line-height:1} 452#vpc .b-pri{background:var(--dark);color:#f4efe6} 453#vpc .b-pri:hover{background:#000} 454#vpc .b-ghost{background:transparent;color:var(--ink);border-color:#cfc6b6} 455#vpc .b-ghost:hover{border-color:var(--ink)} 456#vpc .b-link{background:none;border:none;color:var(--muted);text-decoration:underline;text-underline-offset:2px;padding:11px 6px;font-weight:600} 457#vpc .b-link:hover{color:var(--ink)} 458#vpc .panel{display:none;max-width:1180px;margin:0 auto;padding:0 22px 18px} 459#vpc.vpc-panel .panel{display:block} 460#vpc.vpc-panel .txt .span-hide{display:none} 461#vpc .opt{display:flex;align-items:flex-start;gap:12px;padding:13px 0;border-top:1px solid var(--line)} 462#vpc .opt .meta{flex:1} 463#vpc .opt .meta b{font-size:13px;font-weight:800} 464#vpc .opt .meta small{display:block;color:var(--muted);font-size:11.5px;margin-top:3px;line-height:1.5} 465#vpc .sw{width:42px;height:24px;border-radius:20px;flex:none;position:relative;background:#d5ccbd;border:none;cursor:pointer;margin-top:2px;padding:0} 466#vpc .sw[aria-checked="true"]{background:var(--gold)} 467#vpc .sw.lock{background:#bcae98;opacity:.85;cursor:default} 468#vpc .sw::after{content:"";position:absolute;top:3px;left:3px;width:18px;height:18px;border-radius:50%;background:#fff;transition:.15s} 469#vpc .sw[aria-checked="true"]::after{left:21px} 470.vpc-reopen{cursor:pointer} 471@media(max-width:640px){#vpc .in{gap:12px;padding:14px}#vpc .acts{width:100%}#vpc .acts .b-pri,#vpc .acts .b-ghost{flex:1}} 472</style> 473 474<div id="vpc" role="dialog" aria-live="polite" aria-label="Care for a cookie?"> 475 <div class="in"> 476 <div class="txt"> 477 <b>Care for a cookie? ðª</b> 478 <span class="span-hide">We only use what this site needs to work â and, with your consent, anonymous analytics (Google Analytics) to see what resonates. <a href="https://vanessapur.com/privacy-policy/">Privacy</a></span> 479 </div> 480 <div class="acts"> 481 <button type="button" class="b-link" data-vpc="settings">Settings</button> 482 <button type="button" class="b-ghost" data-vpc="essential">Essential only</button> 483 <button type="button" class="b-pri" data-vpc="all">Accept all</button> 484 </div> 485 </div> 486 <div class="panel"> 487 <div class="opt"> 488 <div class="meta"><b>Necessary</b><small>Core functions, member area, security. Always on.</small></div> 489 <button class="sw lock" aria-checked="true" aria-label="Necessary" disabled></button> 490 </div> 491 <div class="opt"> 492 <div class="meta"><b>Statistics (Google Analytics 4)</b><small>Anonymous reach measurement â which looks and topics resonate.</small></div> 493 <button class="sw" id="vpc-stat" aria-checked="false" aria-label="Statistics (Google Analytics 4)"></button> 494 </div> 495 <div class="acts" style="justify-content:flex-end;padding-top:6px"> 496 <button type="button" class="b-ghost" data-vpc="save">Save selection</button> 497 <button type="button" class="b-pri" data-vpc="all">Accept all</button> 498 </div> 499 </div> 500</div> 501
502<script> 503(function(){ 504 var GA="G-S6Y74GBZ67", CK="vp_consent", DAYS=180; 505 var REOPEN="Cookie settings"; 506 function get(n){var m=document.cookie.match('(?:^|; )'+n+'=([^;]*)');return m?decodeURIComponent(m[1]):null;} 507 function set(n,v){var d=new Date();d.setTime(d.getTime()+DAYS*864e5);document.cookie=n+'='+encodeURIComponent(v)+';expires='+d.toUTCString()+';path=/;SameSite=Lax';} 508 var bar=document.getElementById('vpc'); if(!bar) return; 509 var stat=document.getElementById('vpc-stat'); 510 511 function loadGA(){ 512 if(window.__vpGA) return; window.__vpGA=1; 513 window.dataLayer=window.dataLayer||[]; 514 window.gtag=window.gtag||function(){dataLayer.push(arguments);}; 515 gtag('consent','update',{'analytics_storage':'granted'}); 516 var s=document.createElement('script');s.async=true;s.src='https://www.googletagmanager.com/gtag/js?id='+GA;document.head.appendChild(s); 517 gtag('js',new Date()); 518 gtag('config',GA,{anonymize_ip:true}); 519 } 520 function apply(v){ if(v==='all'){ loadGA(); } } 521 function show(){ bar.classList.add('vpc-on'); } 522 function hide(){ bar.classList.remove('vpc-on','vpc-panel'); } 523 function choose(v){ set(CK,v); hide(); if(v==='all'){loadGA();} } 524 525 bar.addEventListener('click',function(e){ 526 var b=e.target.closest('[data-vpc]'); if(!b) return; 527 var a=b.getAttribute('data-vpc'); 528 if(a==='settings'){ bar.classList.toggle('vpc-panel'); return; } 529 if(a==='all'){ if(stat){stat.setAttribute('aria-checked','true');} choose('all'); return; } 530 if(a==='essential'){ choose('essential'); return; } 531 if(a==='save'){ choose(stat && stat.getAttribute('aria-checked')==='true' ? 'all':'essential'); return; } 532 }); 533 if(stat){ stat.addEventListener('click',function(){ stat.setAttribute('aria-checked', stat.getAttribute('aria-checked')==='true'?'false':'true'); }); } 534 535 // Reopen-Hook: jedes Element mit class "vpc-reopen" öffnet die Einstellungen erneut. 536 document.addEventListener('click',function(e){ 537 var r=e.target.closest('.vpc-reopen'); if(!r) return; e.preventDefault(); 538 bar.classList.add('vpc-on','vpc-panel'); 539 }); 540 window.vpConsentOpen=function(){ bar.classList.add('vpc-on','vpc-panel'); }; 541 542 // Footer-Link automatisch ergänzen, falls keiner vorhanden. 543 if(!document.querySelector('.vpc-reopen')){ 544 var f=document.querySelector('footer'); 545 if(f){ var a=document.createElement('a'); a.href='#'; a.className='vpc-reopen'; a.textContent=REOPEN; 546 a.style.cssText='display:inline-block;margin:14px 0 0;font-size:12px;opacity:.7;text-decoration:underline;text-underline-offset:2px;color:inherit'; 547 f.appendChild(a); } 548 } 549 550 var cur=get(CK); 551 if(cur){ apply(cur); } else { show(); } 552})(); 553</script>
553 554 <a class="vpk-fab" href="https://vanessapur.com/the-circle/" aria-label="Join the waitlist"> 555 <span class="vpk-fab-ic" aria-hidden="true">★</span> 556 <span class="vpk-fab-tx">Join the waitlist</span> 557 </a> 558 <style id="vpk-fab-css"> 559 .vpk-fab{position:fixed;right:20px;bottom:20px;z-index:2147483000;display:inline-flex;align-items:center;gap:9px; 560 background:linear-gradient(120deg,#c9a25a,#a8823f);color:#1a1407;text-decoration:none;font-weight:700; 561 font-size:14px;line-height:1;padding:13px 20px;border-radius:100px; 562 box-shadow:0 16px 34px -14px rgba(20,16,10,.65); 563 font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Arial,sans-serif; 564 transition:transform .16s ease,box-shadow .16s ease} 565 .vpk-fab:hover{transform:translateY(-2px);box-shadow:0 20px 40px -14px rgba(20,16,10,.72);color:#1a1407} 566 .vpk-fab:focus-visible{outline:2px solid #1a1407;outline-offset:2px} 567 .vpk-fab-ic{font-size:15px} 568 @media(max-width:600px){.vpk-fab{right:12px;bottom:12px;padding:12px 16px;font-size:13px}} 569 @media(prefers-reduced-motion:reduce){.vpk-fab{transition:none}} 570 </style> 571
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576 577 578<!-- vpg-debug active=1 cat=0 member=0 guest=3 -->
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