1import{c as o,j as e,P as f,L as a,a0 as l,A as c,T as m,I as j,i as N,a as b,a1 as y}from"./index-Bc5Bozsq.js";import{U as v}from"./users-89DoZY1P.js";import{Q as w}from"./quote-CZOZz2nc.js";import{M as k}from"./mail-CHGQGRYQ.js";const P=[["path",{d:"M21 8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16Z",key:"hh9hay"}],["path",{d:"m3.3 7 8.7 5 8.7-5",key:"g66t2b"}],["path",{d:"M12 22V12",key:"d0xqtd"}]],A=o("box",P);const L=[["circle",{cx:"12",cy:"12",r:"10",key:"1mglay"}],["path",{d:"M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20",key:"13o1zl"}],["path",{d:"M2 12h20",key:"9i4pu4"}]],x=o("globe",L);const S=[["path",{d:"M20 13c0 5-3.5 7.5-7.66 8.95a1 1 0 0 1-.67-.01C7.5 20.5 4 18 4 13V6a1 1 0 0 1 1-1c2 0 4.5-1.2 6.24-2.72a1.17 1.17 0 0 1 1.52 0C14.51 3.81 17 5 19 5a1 1 0 0 1 1 1z",key:"oel41y"}]],h=o("shield",S),C="/__l5e/assets-v1/6ee49c89-5464-4a98-a9c3-376817de0608/licensing-process.png",g={url:C},T=[{slug:"how-to-license-your-business",title:"How to license your business",dek:"The five stages from repeatable method to signed licence agreement."},{slug:"how-to-turn-your-expertise-into-a-licensing-model",title:"Turn your expertise into a licensing model",dek:"Extract the method, package it as an asset and certify others to deliver it."},{slug:"how-do-you-build-a-business-licensing-programme",title:"How to build a licensing programme",dek:"Asset, licence, certification, onboarding and the economics that make it scale."},{slug:"how-to-license-intellectual-property",title:"How to license intellectual property",dek:"Ownership, scope, quality control and how IP licences are priced."},{slug:"how-do-you-create-a-certification-programme",title:"How to create a certification programme",dek:"Design a credential that means something â and can be failed."},{slug:"licensing-vs-franchising",title:"Licensing vs franchising",dek:"Control, cost, legal weight and which model fits an expert business."},{slug:"how-to-turn-a-methodology-into-a-licensing-business",title:"Turn a methodology into a licensing business",dek:"From 'how I work' to a named, protected, licensable asset."},{slug:"how-to-create-recurring-revenue-from-ip",title:"Recurring revenue from IP",dek:"Licence fees, royalties, renewals and what keeps them stable."},{slug:"what-does-a-business-licensing-consultant-do",title:"What a licensing consultant does",dek:"The scope of the work, when to hire one and how to choose."}];function n({children:s}){return e.jsxs("div",{className:"flex gap-3 items-start",children:[e.jsx("div",{className:"mt-1.5 size-2 rounded-full bg-gold shrink-0"}),e.jsx("p",{className:"text-sm text-muted-foreground font-light leading-relaxed",children:s})]})}function i({items:s}){return e.jsx("div",{className:"space-y-3",children:s.map(t=>e.jsx(n,{children:t},t))})}const d="https://calendly.com/dawnmcgruer/discovery-call";function F(){return e.jsxs("main",{className:"min-h-screen bg-background text-foreground",children:[e.jsx(f,{}),e.jsxs("section",{className:"relative overflow-hidden",children:[e.jsx("div",{"aria-hidden":!0,className:"absolute inset-0 -z-10",style:{background:"var(--gradient-ivory)"}}),e.jsx("div",{"aria-hidden":!0,className:"absolute -top-32 -right-32 size-[480px] rounded-full opacity-40 blur-3xl -z-10",style:{background:"var(--gradient-gold-soft)"}}),e.jsxs("div",{className:"mx-auto max-w-5xl px-6 section-pad text-center",children:[e.jsx("p",{className:"eyebrow mb-4",children:"Certified Licensing Partner Programmeâ¢"}),e.jsxs("h1",{className:"display-xl text-ink",children:["Turn Your Business, Expertise Or IP Into A"," ",e.jsx("span",{className:"italic text-gold",children:"Licensing Model"})]}),e.jsx("div",{className:"mx-auto my-8 gold-rule"}),e.jsx("p",{className:"mx-auto max-w-2xl lede text-muted-foreground",children:"Most founders sell their time. The smartest ones build assets they can license again and again. The Certified Licensing Partner Programme⢠turns your proven methodology into a scalable partner model â so you earn recurring revenue without delivering every outcome yourself."}),e.jsxs("p",{className:"mx-auto mt-6 max-w-2xl text-sm text-muted-foreground font-light leading-relaxed",children:["Licensing lets certified partners deliver your method under your brand and standards. The path is simple:"," ",e.jsx("span",{className:"text-ink",children:"expertise â intellectual property â systems â partners â scalable revenue"}),"."]}),e.jsxs("ul",{className:"mx-auto mt-4 max-w-2xl text-sm text-muted-foreground font-light leading-relaxed list-disc pl-5 space-y-1",children:[e.jsx("li",{children:"Faster to launch than franchising"}),e.jsx("li",{children:"Lighter to run and easier to scale"}
1),e.jsx("li",{children:"Reduces dependence on the founder"})]}),e.jsxs("p",{className:"mx-auto mt-4 max-w-2xl text-sm text-muted-foreground font-light leading-relaxed",children:["Read the"," ",e.jsx(a,{to:"/insights/business-licensing",className:"text-gold underline underline-offset-4",children:"business licensing guides"}),". For the growth strategy behind it,"," ",e.jsx(a,{to:"/business-mentor",className:"text-gold underline underline-offset-4",children:"explore business mentoring with Dawn"}),"."]}),e.jsx("p",{className:"mx-auto max-w-2xl text-sm font-light text-muted-foreground leading-relaxed mt-6 italic",children:"This isn't about working harder. 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1className:"absolute inset-0 -z-10",style:{background:"var(--gradient-ivory)"}}),e.jsxs("div",{className:"shell",children:[e.jsxs("div",{className:"text-center mb-16",children:[e.jsx("p",{className:"eyebrow mb-4",children:"What We Build"}),e.jsxs("h2",{className:"display-md text-ink leading-tight",children:["The Complete ",e.jsx("span",{className:"italic text-gold",children:"Licensing Business-In-A-Boxâ¢"})]}),e.jsx("p",{className:"text-muted-foreground font-light leading-relaxed mt-6 max-w-2xl mx-auto",children:"Commercial strategy, certification design, operations and partner activation â built together as one system."})]}),e.jsx("div",{className:"grid gap-6 md:grid-cols-2",children:[{icon:m,title:"Commercial Architecture",items:["Licensing Strategy","Revenue Model","Partner Structure","Pricing Framework","Renewal Strategy","Revenue Opportunities"]},{icon:h,title:"Certification & Training",items:["Certification Pathways","Partner Competencies","Training Curriculum","Assessment Frameworks","Quality Assurance Standards","Re-Certification Structure"]},{icon:A,title:"Operations & Infrastructure",items:["Standard Operating Procedures","Delivery Systems","Partner Support Frameworks","Reporting Processes","Resource Libraries","Operational Playbooks"]},{icon:x,title:"Growth & Expansion",items:["Partner Recruitment Strategy","Onboarding Systems","Marketing Assets","Sales Enablement","Activation Plans","Scale Roadmap"]}].map(({icon:s,title:t,items:r})=>e.jsxs("div",{className:"card-luxe",children:[e.jsx(s,{className:"size-7 text-gold/60 mb-4"}),e.jsx("h3",{className:"font-serif text-xl text-ink mb-4",children:t}),e.jsx(i,{items:r})]},t))})]})]}),e.jsxs("section",{className:"mx-auto max-w-5xl px-6 section-pad",children:[e.jsxs("div",{className:"text-center mb-12",children:[e.jsx("p",{className:"eyebrow mb-4",children:"Revenue Streams"}),e.jsxs("h2",{className:"display-md text-ink leading-tight",children:["The Licensing ",e.jsx("span",{className:"italic text-gold",children:"Revenue Ecosystemâ¢"})]}),e.jsx("p",{className:"text-muted-foreground font-light leading-relaxed mt-6 max-w-2xl mx-auto",children:"Strong licensing businesses earn from many streams â not just one licence fee."})]}),e.jsx("div",{className:"grid gap-3 md:grid-cols-2 lg:grid-cols-3",children:["Initial Licence Fees","Certification Fees","Annual Renewals","Re-Certification","Monthly Partner Support","Revenue Share Agreements","Referral Commissions","Events & Conferences","Advanced Training","Mastermind Programmes","Digital Resources","Territory Licences","Enterprise Partnerships"].map(s=>e.jsx("div",{className:"rounded-xl border border-border/60 bg-background/50 px-5 py-4 text-sm font-light text-ink",children:s},s))})]}),e.jsxs("section",{className:"relative section-pad",children:[e.jsx("div",{"aria-hidden":!0,className:"absolute inset-0 -z-10",style:{background:"var(--gradient-ivory)"}}),e.jsxs("div",{className:"mx-auto max-w-4xl px-6",children:[e.jsxs("div",{className:"text-center mb-12",children:[e.jsx("p",{className:"eyebrow mb-4",children:"Revenue Potential"}),e.jsxs("h2",{className:"display-md text-ink leading-tight",children:["Example Licensing ",e.jsx("span",{className:"italic text-gold",children:"Revenue Model"})]}),e.jsx("p",{className:"mx-auto max-w-2xl text-muted-foreground font-light leading-relaxed mt-4 italic",children:"A Conservative Example Based On A Single Licensing Tier"})]}),e.jsx("div",{className:"text-center max-w-3xl mx-auto mb-10 p-8 rounded-xl border border-gold/30 bg-gold/[0.04]",children:e.jsx("p",{className:"font-serif text-xl md:text-2xl text-ink italic leading-relaxed",children:"This example is intended to demonstrate the baseline opportunity â not the ceiling."})}),e.jsx("p",{className:"text-center text-sm text-muted-foreground font-light leading-relaxed max-w-2xl mx-auto mb-10",children:"The table below shows one tier with 12 certified partners. 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border-border/40",children:[e.jsxs("td",{className:"py-4 pr-4 align-top",children:[e.jsx("p",{className:"text-ink font-medium",children:"Partner Growth Coaching"}),e.jsx("p",{className:"text-xs mt-1",children:"Monthly growth coaching, support & accountability"})]}),e.jsx("td",{className:"py-4 pr-4 align-top hidden sm:table-cell",children:"12 Partners à $1,500/month à 12 months"}),e.jsx("td",{className:"py-4 pl-4 align-top text-right font-serif text-ink text-base",children:"$216,000"})]}),e.jsxs("tr",{children:[e.jsx("td",{className:"py-5 pr-4 align-top",children:e.jsx("p",{className:"font-serif text-lg text-ink font-medium",children:"Total Year 1 Revenue"})}),e.jsx("td",{className:"py-5 pr-4 align-top hidden sm:table-cell"}),e.jsx("td",{className:"py-5 pl-4 align-top text-right font-serif text-2xl text-gold font-medium",children:"$852,000"})]})]})]})})]}),e.jsxs("div",{className:"card-luxe overflow-hidden px-0 py-0 mb-10",children:[e.jsx("div",{className:"px-6 md:px-10 py-6 border-b 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Three regional licence holders activated in 9 months, each earning multi-six-figure recurring revenue under the parent brand.",result:"3 regional licences · Multi-6-figure recurring · Exit-ready",attribution:"Performance marketing agency"}].map(({sector:s,headline:t,body:r,result:u,attribution:p})=>e.jsxs("article",{className:"card-luxe flex flex-col",children:[e.jsx("p",{className:"eyebrow text-gold mb-3",children:s}),e.jsx("h3",{className:"font-serif text-xl text-ink leading-snug mb-4",children:t}),e.jsx("p",{className:"text-sm text-muted-foreground font-light leading-relaxed mb-5",children:r}),e.jsxs("div",{className:"mt-auto pt-5 border-t border-border/60",children:[e.jsx("p",{className:"text-xs uppercase tracking-[0.15em] text-ink/70 mb-2",children:"Outcome"}),e.jsx("p",{className:"text-sm text-ink font-light",children:u}),e.jsxs("p",{className:"text-xs text-muted-foreground italic mt-3",children:["â ",p]})]})]},t))}),e.jsx("div",{className:"grid gap-6 md:grid-cols-2 mt-12",children:[{quote:"Dawn helped us see our consultancy as an asset, not a service. 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1className:"absolute inset-0 -z-10",style:{background:"var(--gradient-ivory)"}}),e.jsxs("div",{className:"shell",children:[e.jsxs("div",{className:"text-center mb-16",children:[e.jsx("p",{className:"eyebrow mb-4",children:"Investment"}),e.jsxs("h2",{className:"display-md text-ink leading-tight",children:["Two Pathways. ",e.jsx("span",{className:"italic text-gold",children:"One Outcome."})]}),e.jsx("p",{className:"text-muted-foreground font-light leading-relaxed mt-6 max-w-2xl mx-auto",children:"Choose the path that fits you. 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License Many."," ",e.jsx("span",{className:"italic text-gold",children:"Create Lasting Value."})]}),e.jsx("div",{className:"mx-auto my-6 gold-rule"}),e.jsx("p",{className:"text-muted-foreground font-light leading-relaxed mb-10 max-w-xl mx-auto",children:"Turn your knowledge, method and intellectual property into a commercial asset that creates impact, wealth and long-term legacy."}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4 justify-center items-center",children:[e.jsxs("a",{href:d,target:"_blank",rel:"noopener noreferrer",className:"btn-gold",children:[e.jsx(l,{className:"size-3.5"}),"Book A Licensing Strategy Call",e.jsx(c,{className:"size-3.5"})]}),e.jsxs("a",{href:"mailto:[email protected]?subject=Licensing%20Programme%20Enquiry",className:"micro-caps text-muted-foreground hover:text-ink transition inline-flex items-center gap-2",children:[e.jsx(k,{className:"size-3.5"}),"Or email [email protected]"]})]})]}),e.jsx("footer",{className:"border-t border-border/60 bg-background",children:e.jsx("div",{className:"shell-wide py-12",children:e.jsxs("div",{className:"flex flex-col md:flex-row items-center justify-between gap-4",children:[e.jsx("p",{className:"font-serif tracking-[0.3em] text-xs text-muted-foreground",children:"DAWN McGRUER"}),e.jsxs("div",{className:"flex items-center gap-4 flex-wrap justify-center",children:[e.jsx(a,{to:"/about",className:"text-xs text-muted-foreground tracking-wider hover:text-ink transition py-2 inline-block",children:"About"}),e.jsx("span",{className:"text-border",children:"·"}),e.jsx(a,{to:"/books",className:"text-xs text-muted-foreground tracking-wider hover:text-ink transition py-2 inline-block",children:"Books"}),e.jsx("span",{className:"text-border",children:"·"}),e.jsx(a,{to:"/contact",className:"text-xs text-muted-foreground tracking-wider hover:text-ink transition py-2 inline-block",children:"Contact"}),e.jsx("span",{className:"text-border",children:"·"}),e.jsx(a,{to:"/newsletter",className:"text-xs text-muted-foreground tracking-wider hover:text-ink transition py-2 inline-block",children:"Newsletter"}),e.jsx("span",{className:"text-border",children:"·"}),e.jsx(a,{to:"/case-studies",className:"text-xs text-muted-foreground tracking-wider hover:text-ink transition py-2 inline-block",children:"Case Studies"}),e.jsx("span",{className:"text-border",children:"·"}),e.jsx(a,{to:"/terms",className:"text-xs text-muted-foreground tracking-wider hover:text-ink transition py-2 inline-block",children:"Terms & Conditions"}),e.jsx("span",{className:"text-border",children:"·"}),e.jsx(a,{to:"/privacy",className:"text-xs text-muted-foreground tracking-wider hover:text-ink transition py-2 inline-block",children:"Privacy Policy"})]}),e.jsxs("p",{className:"text-xs text-muted-foreground tracking-wider",children:["© ",new Date().getFullYear()," Dawn McGruer"]})]})})})]})}export{F as component};
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