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293                              <img src="https://sondermedia.com/wp-content/uploads/2025/06/amex-travel.webp" alt="Amex Travel &amp;amp; Lifestyle Services unlock the hidden value of owned media">
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296                             <img src="https://sondermedia.com/wp-content/uploads/2025/06/amex-travel.webp" alt="Amex Travel &amp;amp; Lifestyle Services unlock the hidden value of owned media">
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299                            <p>American Express USA have a wealth of media channels available to partners. The Travel and Lifestyle Services (TLS) division offers highly targeted media placements that engage with high value cardmembers....</p> -->
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384                              <img src="https://sondermedia.com/wp-content/uploads/2025/06/VirginVelocity_New.jpg" alt="Leveraging customer data for Virgin’s Velocity frequent flyer program">
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387                             <img src="https://sondermedia.com/wp-content/uploads/2025/06/VirginVelocity_New.jpg" alt="Leveraging customer data for Virgin’s Velocity frequent flyer program">
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438    <!-- EPISODE 15: https://sondermedia.com/podcasts/sonder-founders-discuss-owned-media-market/ -->
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1027    { "@type": "Thing", "name": "owned media valuation" }
1028  ],
1029  "description": "Businesses are subsidising their partners' marketing by giving away valuable owned media space and customer connections. Time to flip the model: stop giving away value and turn your media assets into a growth engine, says Sonder's Jonathan Hopkins.",
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1037  "headline": "Singtel Optus add $190M of annual media value to their marketing mix",
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1097  ],
1098  "description": "American Express USA's Travel and Lifestyle Services division offers highly targeted media placements that engage high-value cardmembers, but had no way to put an accurate value on the media they were giving to partners. Sonder was commissioned to conduct a valuation of that owned media.",
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1100}
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1115  "description": "At the beginning of 7-Eleven's retail media journey, they had no understanding of their full commercial opportunity, expressed uncertainty around rates, and utilised manual procedures for media operations. Sonder audited, valued and unlocked the 7-Eleven media network, supplying rates, campaign management and analytics via the MMS.",
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1118</script>
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1162  "provider": { "@id": "https://sondermedia.com/#organization" },
1163  "description": "An audit and bottom-up valuation of an organisation's owned media that sizes the commercial opportunity. Discover what your owned media is truly worth with an industry-standard methodology and data-backed valuations, the first step before building a retail media network, a commerce media network, or commercialising owned media any other way.",
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1166<section  id="marquee-secondary-block_752c48e057b045c347f235e72b9d6f71" class="marquee-secondary custom-container ">
1167  <div class="row align-left align-middle marquee-container">
1168    <div class="columns small-12">
1169      <div class="text-area " data-aos="fade-right">
1170                   <h6 class="eyebrow-text">
1171            Solutions
1172          </h6>
1173        
1174                  <h2>Your media has value. Sonder ensures it delivers.</h2>
1175        
1176                <p class="large-text">Owned media has gone from a side conversation to a strategic growth engine – and Sonder is the platform built to power it. Our valuation tools and proprietary software have already surfaced more than $12B in hidden value. With software to map, rate and activate your media ecosystem, we empower marketers to turn undervalued channels into scalable, measurable and revenue-generating assets.</p>
1177        
1178                <div class="button-area">
1179          
1180                    <a href="/contact-us/"
1181          target=""
1182          class="button primary">
1183          Contact us
1184        </a>
1185        
1186        
1187            </div>
1188      </div>
1189</div>
1190    <div class="image-container">
1191    <div class="image">
1192      <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/07/AdobeStock_680239542-1.png" alt="" class="main-image" />
1193
1194      <div class="svg-ellipse">
1195        <svg width="184" height="184" viewBox="0 0 200 200" fill="none" xmlns="http://www.w3.org/2000/svg">
1196          <circle cx="100" cy="100" r="25.5" fill="#C8BBA2" fill-opacity="0.25" stroke="#CCA76C"/>
1197          <circle cx="100" cy="100" r="91.5" fill="#C8BBA2" fill-opacity="0.13" stroke="#CCA76C"/>
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1199          <circle cx="100" cy="100" r="11" fill="#CCA76C"/>
1200        </svg>
1201      </div>
1202    </div>
1203  </div>
1204  </div>
1205
1206
1207</section>
1208
1209
1210<section  class="fifty-fifty-split custom-container media-report  remove-padding-bottom">
1211  <div class="row align-middle stack ">
1212    
1213    <div
1214      class="columns large-6 medium-12 small-12 small-order-2 medium-order-2 large-order-1"
1215      data-aos="fade-right"
1216    >
1217              <div class="section-title">
1218                    <h3>What is owned media?</h3>
1219        </div>
1220      
1221              <div class="intro">
1222          <p>Owned media is a media asset owned and operated by a company that attracts an audience. Examples include stores, screens, websites, apps, social media, email, catalogues and magazines.</p>
1223<p>These channels can be used as media vehicles for partner marketing communications and leveraged in deals or sold for revenue. Retail media is owned media monetisation by retailers, selling media space to advertisers.</p>
1224<p>Sonder helps teams organise and value these channels like a proper media network – ready to plan, price and scale.</p>
1225
1226        </div>
1227      
1228          </div>
1229
1230    
1231    <div
1232      class="columns large-6 medium-12 small-12 small-order-1 medium-order-1 large-order-2"
1233      data-aos="fade-left"
1234    >
1235      <div class="image-container">
1236                  <img decoding="async"
1237            src="https://sondermedia.com/wp-content/uploads/2025/07/Sonder_Chart-1.png"
1238            alt=""
1239            class="mob-space"
1240          >
1241              </div>
1242    </div>
1243  </div>
1244</section>
1245
1246
1247<section  class="solutions-slider custom-container  ">
1248    <div class="row">
1249        <div class="columns small-12 title-area">
1250            <div class="section-title">
1251                                    <h6>OUR SOLUTIONS</h6>
1252                                                    <h3>Transforming owned media from cost centre to revenue engine</h3>
1253                            </div>
1254
1255                            <p>With over $12B in verified value delivered across 500+ media formats, Sonder gives you certainty in the value and the potential of your owned channels – eliminating hesitation and accelerating growth. Our expertise and AI-powered tools drive faster decisions and better results.</p>
1256                    </div>
1257    </div>
1258
1259    <div class="row solutions-slider-block"> 
1260        <div class="columns solutions-slider-container">
1261            <div class="row collapse"> 
1262                                         
1263                                                            <div class="columns large-3 medium-6 small-12" data-aos="fade" data-aos-delay="0">
1264                        <div class="slide">
1265                                                                <a href="/benchmarking-verification/" target="">
1266                                                            <div class="card-wrap">
1267                                <div class="text-block">
1268                                                                                                                <div class="icon-container">
1269                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/07/Rate-card_teal.svg" alt="" class="icon" />
1270                                            
1271                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/07/Rate-card_gold.svg" alt="" class="icon-hover" />
1272                                                                                    </div>
1273                                    
1274                                    <div class="content">
1275                                        <h5>Rate card benchmarking &#038; verification</h5>
1276                                        <p>Maintain rate integrity with independent verification. Our proprietary Owned Media Index (OMX) benchmarks your rates against billions in verified media value, making your pricing immediately credible, defensible and optimised for revenue.</p>
1277                                                                                    <sp
1277an class="link-chevron">Learn More</span>
1278                                                                            </div>
1279                                </div>
1280                            </div>
1281                                                                </a>
1282                                                        </div>
1283                    </div>
1284                                     
1285                                                            <div class="columns large-3 medium-6 small-12" data-aos="fade" data-aos-delay="100">
1286                        <div class="slide">
1287                                                                <a href="/audit-valuation/" target="">
1288                                                            <div class="card-wrap">
1289                                <div class="text-block">
1290                                                                                                                <div class="icon-container">
1291                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/06/audit-icon-teal.svg" alt="" class="icon" />
1292                                            
1293                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/06/audit-icon.svg" alt="" class="icon-hover" />
1294                                                                                    </div>
1295                                    
1296                                    <div class="content">
1297                                        <h5>Audit &#038; valuation</h5>
1298                                        <p>Discover what your owned media is truly worth. Our industry-standard valuation methodology identifies high-value opportunities in your owned media network and gives you a holistic, accurate and data-backed valuation of your owned media network.</p>
1299                                                                                    <span class="link-chevron">Learn More</span>
1300                                                                            </div>
1301                                </div>
1302                            </div>
1303                                                                </a>
1304                                                        </div>
1305                    </div>
1306                                     
1307                                                            <div class="columns large-3 medium-6 small-12" data-aos="fade" data-aos-delay="200">
1308                        <div class="slide">
1309                                                                <a href="/media-management-software/" target="">
1310                                                            <div class="card-wrap">
1311                                <div class="text-block">
1312                                                                                                                <div class="icon-container">
1313                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/07/management-delivery_teal.svg" alt="" class="icon" />
1314                                            
1315                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/07/management-delivery_gold.svg" alt="" class="icon-hover" />
1316                                                                                    </div>
1317                                    
1318                                    <div class="content">
1319                                        <h5>Management &#038; delivery</h5>
1320                                        <p>Replace spreadsheets with structure. Our AI-powered Media Management System (MMS) gives you the visibility to live up to partner commitments while maximising value across your media ecosystem.</p>
1321                                                                                    <sp
1321an class="link-chevron">Learn More</span>
1322                                                                            </div>
1323                                </div>
1324                            </div>
1325                                                                </a>
1326                                                        </div>
1327                    </div>
1328                                     
1329                                                            <div class="columns large-3 medium-6 small-12" data-aos="fade" data-aos-delay="300">
1330                        <div class="slide">
1331                                                                <a href="/consulting-enablement/" target="">
1332                                                            <div class="card-wrap">
1333                                <div class="text-block">
1334                                                                                                                <div class="icon-container">
1335                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/07/Consulting-Enablement-teal.svg" alt="" class="icon" />
1336                                            
1337                                                                                         <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/07/Consulting-Enablement-gold.svg" alt="" class="icon-hover" />
1338                                                                                    </div>
1339                                    
1340                                    <div class="content">
1341                                        <h5>Consulting &#038; Enablement</h5>
1342                                        <p>Transform potential into performance with expert guidance. Our strategists build your roadmap from concept to commercialisation, align stakeholders across departments and transfer the knowledge your team needs to operate with confidence and authority.</p>
1343                                                                                    <span class="link-chevron">Learn More</span>
1344                                                                            </div>
1345                                </div>
1346                            </div>
1347                                                                </a>
1348                                                        </div>
1349                    </div>
1350                                                            </div>
1351        </div>
1352    </div>
1353</section>
1354
1355
1356<section  class="three-column-text-block custom-container remove-padding-top remove-padding-bottom ">
1357  <div class="row align-justify align-middle">
1358    <div class="column small-12">
1359        <div class="section-title">
1360            <h3>We are an independent owned media solutions provider</h3>
1361
1362            <p>With more than $12B in verified value, Sonder gives you certainty in the value and the potential of your owned channels—eliminating hesitation and accelerating growth. Our expertise and tools drive faster decisions and better results throughout your entire operation. </p>
1363        </div>
1364    </div>
1365
1366    <div class="column small-12">
1367      <div class="row text-column-container collapse">
1368                                          <div class="column large-3 medium-12 small-12 column-item">
1369              <div class="text-inner">
1370                <h5>Understand your opportunities</h5>
1371                <p>With verified benchmarks and a clear valuation methodology, Sonder replaces guesswork with clarity to help you uncover and act on the hidden value of your owned channels.</p>
1372              </div>
1373            </div>
1374                                  <div class="column large-3 medium-12 small-12 column-item">
1375              <div class="text-inner">
1376                <h5>Improve confidence in rates</h5>
1377                <p>On average, brands undervalue their owned media by 16%. Sonder’s verification services give you validated, market-fit rates that end debate and accelerate partner buy-in.</p>
1378              </div>
1379            </div>
1380                                  <div class="column large-3 medium-12 small-12 column-item">
1381              <div class="text-inner">
1382                <h5>Optimise media management</h5>
1383                <p>Run your media operations with precision. Sonder’s MMS brings structure, accountability and 47% faster execution to your workflow.</p>
1384              </div>
1385            </div>
1386                                  <div class="column large-3 medium-12 small-12 column-item">
1387              <div class="text-inner">
1388                <h5>Build go-to-market strategies</h5>
1389                <p>Our cross-industry expertise identifies high-impact monetisation models, partnership growth tactics and scalable operational frameworks, helping brands move from launch to revenue with confidence.</p>
1390              </div>
1391            </div>
1392                        </div>
1393    </div>
1394  </div>
1395</section>
1396
1397
1398<section  class="case-study-feed custom-container  ">
1399
1400  
1401  <div class="row">
1402          <div class="columns large-4 medium-12 small-12 main-title">
1403                  <h3>See certainty in action</h3>
1404                          <p>Discover how Sonder makes owned media transformations happen for top brands like 7-Eleven, American Express, Virgin Airlines, Harrods and Mastercard.</p>
1405                          <a href="/case-studies/" target="" class="button primary add-icon">
1406            Explore all case studies
1407          </a>
1408              </div>
1409    
1410        <div class="columns large-8 medium-12 small-12">
1411      
1412      <div class="featured-card item" data-aos="fade-in" data-aos-delay="100">
1413        <a href="https://sondermedia.com/case-studies/amex-travel-lifestyle-services-unlock-the-hidden-value-of-owned-media/">
1414          <div class="image-container">
1415            <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/06/amex-travel.webp" alt="Amex Travel &amp;amp; Lifestyle Services unlock the hidden value of owned media">
1416          </div>
1417          <div class="text-container">
1418            <div class="title">
1419              <p>Amex Travel &amp; Lifestyle Services</p>
1420              <h5>Amex Travel &amp; Lifestyle Services unlock the hidden value of owned media</h5>
1421            </div>
1422            <h6>American Express USA have a wealth of media channels available to partners. The Travel and Lifestyle Services (TLS) division offers highly targeted media placements that engage with high value cardmembers. The problem was they had no way to put an accurate value on the media they were giving to partners.&nbsp; Sonder was commissioned to conduct&#8230;</h6>
1423            <div class="cta-icon">
1424                <div class="cta">
1425                    <span class="link-chevron">Read case study</span>
1426                </div>
1427                <div class="icon">
1428                                                <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/06/amex-icon-color.svg" alt="amex-icon-color" class="img-icon-hover">
1429                      
1430                                      </div>
1431            </div>
1432          </div>
1433        </a>
1434      </div>
1435    </div>
1436      </div>
1437
1438  
1439    <div class="row feed-grid">
1440                
1441      <div class="columns large-4 medium-6 small-12 item" data-aos="fade" data-aos-delay="0">
1442        <div class="inner">
1443          <a href="https://sondermedia.com/case-studies/media-evaluation-amex/">
1444            <div class="image-container">
1445              <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/06/Amex-Offers-Summary.png" alt="Media evaluation helps Amex Offers unlock over $1BN in value">
1446            </div>
1447            <div class="text-container">
1448              <div class="title">
1449                <p>Amex</p>
1450                <h5>Media evaluation helps Amex Offers unlock over $1BN in value</h5>
1451              </div>
1452              <div class="cta-icon">
1453                <div class="cta">
1454                    <span class="link-chevron">Read case study</span>
1455                </div>
1456                    <div class="icon">
1457                                                <img decoding="async" src="https://sondermedia.com/wp-content/uploads/2025/06/amex-icon-color.svg" alt="amex-icon-color" class="img-icon-hover">
1458                      
1459                                          </div>
1460                </div>
1461            </div>
1462          </a>
1463        </div>
1464      </div>
1465                       
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1474                <p>Virgin</p>
1475                <h5>How Virgin unlocked the power of their data to increase revenue from owned media assets</h5>
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