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But when it came to creating a strategy I could confidently present to leadership, I still felt stuck. So I built what was missing - a practical, no-fluff strategic marketing course designed specifically for in-house B2B marketers. <br><br>Itâs the exact process, templates and support I use to help marketers stop second-guessing themselves and start leading with clarity.<br></p></div><div data-sid="connection_3" class="sie-connection_3 se"><p class="se-t sie-connection_3-text st-m-heading st-d-heading se-rc">Iâve been where you are.<br></p></div><div data-sid="connection_4" class="sie-connection_4 se"><h2 class="se-t sie-connection_4-text st-m-heading st-d-heading se-rc">Whether you're leading a team of Marketers or a solo marketer doing it all⦠</h2></div></div></div></div><div id="pattern-background" data-bid="pattern-background" class="sb sib-pattern-background"><div class="ss-s ss-bg"><div class="sb-m ssp-d"></div><div class="sc" style="width:1200px"></div></div></div><div id="introduce-bba" data-bid="introduce-bba" class="sb sib-introduce-bba"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div class="str-im str-id" data-tran="introduce-bba_0"><div data-sid="introduce-bba_0" class="sie-introduce-bba_0 se"><div style="width:100%;height:100%" data-img="introduce-bba_0" class="se-img se-gr slzy"><span role="img" aria-label="A woman strikes a pose in front of a large window, with gentle natural light creating soft shadows around her."></span></div><noscript><img src="//static.showit.co/400/eeL37l4IT2KOFlCyiQAyXg/230008/lowres-forweb-29.jpg" class="se-img" alt="A woman strikes a pose in front of a large window, with gentle natural light creating soft shadows around her." title="leadership-marketing-strategy-b2b"/></noscript></div></div><div class="str-im str-id" data-tran="introduce-bba_1"><div data-sid="introduce-bba_1" class="sie-introduce-bba_1 se"><div style="width:100%;height:100%" data-img="introduce-bba_1" class="se-img se-gr slzy"><span role="img" aria-label="A woman sitting at a desk, focused on her work with a laptop and podcast microphone in front of her."></span></div><noscript><img src="//static.showit.co/400/uhk8Z_87SYOX2JWN3WUvJg/230008/lowres-forweb-3.jpg" class="se-img" alt="A woman sitting at a desk, focused on her work with a laptop and podcast microphone in front of her." title="leadership-marketing-strategy-b2b"/></noscript></div></div><div data-sid="introduce-bba_2" class="sie-introduce-bba_2 se"><div style="width:100%;height:100%" data-img="introduce-bba_2" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/YKTpuuum4dUdf593KyNTEA/230008/planable-logo.png" class="se-img" alt="" title="planable-logo"/></noscript></div><div data-sid="introduce-bba_3" class="sie-introduce-bba_3 se"><div style="width:100%;height:100%" data-img="introduce-bba_3" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/pu_s0t6DhMwN3nErbUHeTw/230008/linkedin-logo.png" class="se-img" alt="" title="LinkedIn-Logo"/></noscript></div><div data-sid="introduce-bba_4" class="sie-introduce-bba_4 se"><div style="width:100%;height:100%" data-img="introduce-bba_4" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/5FlGNe15QU-pfQY8yl1m7w/230008/ds_smith_logo.png" class="se-img" alt="" title="ds+smith_LOGO"/></noscript></div><div data-sid="introduce-bba_5" class="sie-introduce-bba_5 se"><div style="width:100%;height:100%" data-img="introduce-bba_5" class="se-img se-gr slzy"></div></div><div data-sid="introduce-bba_6" class="sie-introduce-bba_6 se"><div style="width:100%;height:100%" data-img="introduce-bba_6" class="se-img se-gr slzy"></div></div><div data-sid="introduce-bba_7" class="sie-introduce-bba_7 se"><div style="width:100%;height:100%" data-img="introduce-bba_7" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/KM-cKkZFR8iZCWFRcmYGjg/230008/adobe-logo.png" class="se-img" alt="" title="Adobe-logo"/></noscript></div><div data-sid="introduce-bba_8" class="sie-introduce-bba_8 se"><div style="width:100%;height:100%" data-img="introduce-bba_8" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/RLb5zXRNTBS8ns07fmVHLA/230008/hubspot-logo.png" class="se-img" alt="" title="hubspot-logo"/></noscript></div><div data-sid="introduce-bba_9" class="sie-introduce-bba_9 se"><div style="width:100%;height:100%" data-img="introduce-bba_9" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/oXjiZF7T-58o4CqUbbDzGw/230008/semrush-logo.png" class="se-img" alt="" title="semrush-logo"/></noscript></div><div data-sid="introduce-bba_10" class="sie-introduce-bba_10 se"><div style="width:100%;height:100%" data-img="introduce-bba_10" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/400/LprsVfxXTJKRbTxTl2HMfA/230008/pipedrive_logo.png" class="se-img" alt="" title="PIPEDRIVE_LOGO"/></noscript></div><div data-sid="introduce-bba_11" class="sie-introduce-bba_11 se"><div style="width:100%;height:100%" data-img="introduce-bba_11" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/400/AWZtLc8WPJ9QZ9B8vbpdyw/230008/sprout-social-logo.png" class="se-img" alt="" title="sprout-social-logo"/></noscript></div><div data-sid="introduce-bba_12" class="sie-introduce-bba_12 se"><div class="se-t sie-introduce-bba_12-text st-m-heading st-d-heading se-rc">Trusted by<br></div></div><a href="/breakthrough-academy" target="_self" class="sie-introduce-bba_13 se" data-sid="introduce-bba_13"><span type="button" aria-label="explore the academy" class="se-button st-primary" data-link="{"type":"page","target":"breakthrough-academy"}"><span class="st-m-primary st-d-primary">explore the academy</span></span></a><div data-sid="introduce-bba_14" class="sie-introduce-bba_14 se"><p class="se-t sie-introduce-bba_14-text st-m-paragraph st-d-paragraph se-rc">My transformative course for B2B marketers ready to go from overwhelmed to in control. <br><br>You'll build a leadership-ready marketing strategy at your own pace using proven templates, real examples, video trainings and community support.<br><br>No jargon. No overcomplication. Just clear, practical strategy that works.<br></p></div><div data-sid="introduce-bba_15" class="sie-introduce-bba_15 se"><p class="se-t sie-introduce-bba_15-text st-m-title st-d-title se-rc">From spinning plates to cool, calm and in control of your strategy:<br></p></div><div data-sid="introduce-bba_16" class="sie-introduce-bba_16 se"><div style="width:100%;height:100%" data-img="introduce-bba_16" class="se-img se-gr slzy"></div></div></div></div></div><div id="breakdown" data-bid="breakdown" class="sb sib-breakdown"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div class="str-id" data-tran="breakdown_0"><div data-sid="breakdown_0" class="sie-breakdown_0 se-bd se-bm se"><div class="se-simple"></div></div></div><a href="https://link.feacreate.com/payment-link/69e9de20557558e89e522786" target="_blank" class="sie-breakdown_1 se" data-sid="breakdown_1"><span type="button" aria-label="join the academy" class="se-button st-primary" data-link="{"type":"url","newWindow":1,"target":"https://link.feacreate.com/payment-link/69e9de20557558e89e522786"}"><span class="st-m-primary st-d-primary">join the academy</span></span></a><div data-sid="breakdown_2" class="sie-breakdown_2 se"><p class="se-t sie-breakdown_2-text st-m-heading st-d-heading se-rc"><i><br>3 x <strike>£399</strike> £285<br></i></p></div><div data-sid="breakdown_3" class="sie-breakdown_3 se"><p class="se-t sie-breakdown_3-text st-m-paragraph st-d-paragraph se-rc">Spready the cost with Jade's payment plan, still enjoy immediate full access. 10 year birthday price ends 31st October.<br><br></p></div><div data-sid="breakdown_4" class="sie-breakdown_4 se"><h3 class="se-t sie-breakdown_4-text st-m-heading st-d-heading se-rc">pay in 3</h3></div><div class="str-id" data-tran="breakdown_5"><div data-sid="breakdown_5" class="sie-breakdown_5 se-bd se-bm se"><div class="se-simple"></div></div></div><a href="https://link.feacreate.com/payment-link/69e827f4557558e89e521a96" target="_blank" class="sie-breakdown_6 se" data-sid="breakdown_6"><span type="button" aria-label="join the academy" class="se-button st-secondary" data-link="{"type":"url","newWindow":1,"target":"https://link.feacreate.com/payment-link/69e827f4557558e89e521a96"}"><span class="st-m-secondary st-d-secondary">join the academy</span></span></a><div data-sid="breakdown_7" class="sie-breakdown_7 se"><p class="se-t sie-breakdown_7-text st-m-heading st-d-heading se-rc"><i><br><strike>£1,195 </strike>£795<br></i></p></div><div data-sid="breakdown_8" class="sie-breakdown_8 se"><p class="se-t sie-breakdown_8-text st-m-paragraph st-d-paragraph se-rc">Get immediate full access with everything included. Usual price £1,195. Current promotion for 10 year birthday ends 31st October.<br><br></p></div><div data-sid="breakdown_9" class="sie-breakdown_9 se"><h3 class="se-t sie-breakdown_9-text st-m-heading st-d-heading se-rc">pay in full</h3></div><div data-sid="breakdown_10" class="sie-breakdown_10 se"><p class="se-t sie-breakdown_10-text st-m-heading st-d-heading se-rc">Choose how youâd like to join the B2B Breakthrough Academy.</p></div><div data-sid="breakdown_11" class="sie-breakdown_11 se"><h2 class="se-t sie-breakdown_11-text st-m-title st-d-title se-rc">pricing<br></h2></div></div></div></div><div id="about-jade" data-bid="about-jade" class="sb sib-about-jade"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div data-sid="about-jade_0" class="sie-about-jade_0 se"><div style="width:100%;height:100%" data-img="about-jade_0" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/1200/LRCirY8iSNOvQZ0XbjKnHQ/230008/b2bj_purple_and_blue_checker.png" class="se-img" alt="" title="B2BJ_Purple & Blue Checker"/></noscript></div><div data-sid="about-jade_1" class="sie-about-jade_1 se"><div class="se-simple"></div></div><div data-sid="about-jade_2" class="sie-about-jade_2 se"><h3 class="se-t sie-about-jade_2-text st-m-subheading st-d-subheading se-rc">a decade of helping marketers be more strategic<br></h3></div><div data-sid="about-jade_3" class="sie-about-jade_3 se"><div class="se-icon"><svg viewBox="0 0 512 512"> 1680 <path d="M256 48a208 208 0 1 0 0 416 208 208 0 0 0 0-416zm-38 312-81-89 24-22 56 63 133-159 25 21z"></path> 1681</svg></div></div><div data-sid="about-jade_4" class="sie-about-jade_4 se"><h3 class="se-t sie-about-jade_4-text st-m-subheading st-d-subheading se-rc">Drum Awards Marketing Recipient<br></h3></div><div data-sid="about-jade_5" class="sie-about-jade_5 se"><div class="se-icon"><svg viewBox="0 0 512 512"> 1682 <path d="M256 48a208 208 0 1 0 0 416 208 208 0 0 0 0-416zm-38 312-81-89 24-22 56 63 133-159 25 21z"></path> 1683</svg></div></div><div data-sid="about-jade_6" class="sie-about-jade_6 se"><h3 class="se-t sie-about-jade_6-text st-m-subheading st-d-subheading se-rc">CIM certified<br></h3></div><div data-sid="about-jade_7" class="sie-about-jade_7 se"><div class="se-icon"><svg viewBox="0 0 512 512"> 1684 <path d="M256 48a208 208 0 1 0 0 416 208 208 0 0 0 0-416zm-38 312-81-89 24-22 56 63 133-159 25 21z"></path> 1685</svg></div></div><div data-sid="about-jade_8" class="sie-about-jade_8 se"><h3 class="se-t sie-about-jade_8-text st-m-subheading st-d-subheading se-rc">400+ b2b companies helped with strategy<br></h3></div><div data-sid="about-jade_9" class="sie-about-jade_9 se"><div class="se-icon"><svg viewBox="0 0 512 512"> 1686 <path d="M256 48a208 208 0 1 0 0 416 208 208 0 0 0 0-416zm-38 312-81-89 24-22 56 63 133-159 25 21z"></path> 1687</svg></div></div><div data-sid="about-jade_10" class="sie-about-jade_10 se"><h3 class="se-t sie-about-jade_10-text st-m-subheading st-d-subheading se-rc">20 years in B2B industry<br></h3></div><div data-sid="about-jade_11" class="sie-about-jade_11 se"><div class="se-icon"><svg viewBox="0 0 512 512"> 1688 <path d="M256 48a208 208 0 1 0 0 416 208 208 0 0 0 0-416zm-38 312-81-89 24-22 56 63 133-159 25 21z"></path> 1689</svg></div></div><a href="/about" target="_self" class="sie-about-jade_12 se" data-sid="about-jade_12"><span type="button" aria-label="Learn More About Jade" class="se-button st-primary" data-link="{"type":"page","target":"about"}"><span class="st-m-primary st-d-primary">Learn More About Jade</span></span></a><div data-sid="about-jade_13" class="sie-about-jade_13 se"><div class="se-t sie-about-jade_13-text st-m-heading st-d-heading se-rc">âJade</div></div><div data-sid="about-jade_14" class="sie-about-jade_14 se"><p class="se-t sie-about-jade_14-text st-m-paragraph st-d-paragraph se-rc">"Hey I'm Jade, your B2B wing woman with 2 decades of experience in the industry. Iâve led international teams, won multiple marketing awards, and helped hundreds of marketers build strategies that actually work. <br><br>Now, I help in-house B2B marketers like you feel clear, confident, and in control by building a simple strategy you can actually use. No fluff. No j
1689argon. Just the straight-talking support, marketing templates and tools you need to finally get your marketing working - and be taken seriously at work.<br><br>I know you're ready to step into the strategic version of you thatâs already there. For the marketing mentorship youâve always wanted, I can't wait to see you inside B2B Breakthrough Academy."<br></p></div><div data-sid="about-jade_15" class="sie-about-jade_15 se"><h2 class="se-t sie-about-jade_15-text st-m-title st-d-title se-rc">Meet Your Mentor, Jade</h2></div><div data-sid="about-jade_16" class="sie-about-jade_16 se"><div style="width:100%;height:100%" data-img="about-jade_16" class="se-img se-gr slzy"><span role="img" aria-label="A woman sits on a white staircase, surrounded by tall bookshelves filled with books."></span></div><noscript><img src="//static.showit.co/400/FPGwLaraSx66Ih1V3JXoAg/230008/lowres-forweb-22.jpg" class="se-img" alt="A woman sits on a white staircase, surrounded by tall bookshelves filled with books." title="leadership-marketing-strategy-b2b"/></noscript></div></div></div></div><div id="pop-up-trigger" data-bid="pop-up-trigger" class="sb sib-pop-up-trigger sb-ps"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"></div></div></div><div id="testimonials" data-bid="testimonials" class="sb sib-testimonials"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><a href="#/" target="_self" class="sie-testimonials_0 se se-stl" data-sid="testimonials_0" data-scrollto="#testimonials" data-state="testimonials|next|0|0"><div class="se-icon"><svg viewBox="0 0 512 512"> 1690 <path d="M464 256a208 208 0 1 0-416 0 208 208 0 0 0 416 0zm-224 80 64-64H154v-32h150l-64-64 23-23 102 103-102 103z"></path> 1691</svg></div></a><a href="#/" target="_self" class="sie-testimonials_1 se se-stl" data-sid="testimonials_1" data-scrollto="#testimonials" data-state="testimonials|prev|0|0"><div class="se-icon"><svg viewBox="0 0 512 512"> 1692 <path d="M464 256a208 208 0 1 0-416 0 208 208 0 0 0 416 0zm-224 80 64-64H154v-32h150l-64-64 23-23 102 103-102 103z"></path> 1693</svg></div></a></div></div><div id="testimonials_view-1" class="ss sis-testimonials_view-1 sactive"><div class="sc"><div data-sid="testimonials_view-1_0" class="sie-testimonials_view-1_0 se"><h3 class="se-t sie-testimonials_view-1_0-text st-m-heading st-d-heading se-rc">B2B Breakthrough Academy was brilliant because it focused on what actually matters.</h3></div><div data-sid="testimonials_view-1_1" class="sie-testimonials_view-1_1 se"><p class="se-t sie-testimonials_view-1_1-text st-m-paragraph st-d-paragraph se-rc">âJadeâs practical approach was refreshing and the support throughout made it for me. I know that Iâm a better marketer and leader since joining BBA. Highly recommend it to anyone who wants to make their strategy straight forward.â</p></div><a href="#/" target="_self" class="sie-testimonials_view-1_2 se se-stl" data-sid="testimonials_view-1_2" data-scrollto="#testimonials" data-state="testimonials|0|0|0"><p class="se-t sie-testimonials_view-1_2-text st-m-paragraph st-d-paragraph">â Natalie Kerr</p></a><a href="#/" target="_self" class="sie-testimonials_view-1_3 se se-stl" data-sid="testimonials_view-1_3" data-scrollto="#testimonials" data-state="testimonials|0|0|0"><p class="se-t sie-testimonials_view-1_3-text st-m-paragraph st-d-paragraph">Head of Marketing, Experian</p></a><a href="#/" target="_self" class="sie-testimonials_view-1_4 se se-stl" data-sid="testimonials_view-1_4" data-scrollto="#testimonials" data-state="testimonials|1|0|0"><p class="se-t sie-testimonials_view-1_4-text st-m-paragraph st-d-paragraph">â Holli Taylor</p></a><a href="#/" target="_self" class="sie-testimonials_view-1_5 se se-stl" data-sid="testimonials_view-1_5" data-scrollto="#testimonials" data-state="testimonials|1|0|0"><p class="se-t sie-testimonials_view-1_5-text st-m-paragraph st-d-paragraph">Marketing Manager, Leighton</p></a><a href="#/" target="_self" class="sie-testimonials_view-1_6 se se-stl" data-sid="testimonials_view-1_6" data-scrollto="#testimonials" data-state="testimonials|2|0|0"><p class="se-t sie-testimonials_view-1_6-text st-m-paragraph st-d-paragraph">â Chelsea M van de Meerendonk</p></a><a href="#/" target="_self" class="sie-testimonials_view-1_7 se se-stl" data-sid="testimonials_view-1_7" data-scrollto="#testimonials" data-state="testimonials|2|0|0"><p class="se-t sie-testimonials_view-1_7-text st-m-paragraph st-d-paragraph">Marketing Manager, Veko</p></a><div data-sid="testimonials_view-1_8" class="sie-testimonials_view-1_8 se-bd se-bm se"><div style="width:100%;height:100%" data-img="testimonials_view-1_8" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/fIIvnBizw8Y_8WAnnXWBaA/230008/natalie_kerr.jpg" class="se-img" alt="" title="Natalie Kerr"/></noscript></div></div></div><div id="testimonials_view-1-1" class="ss sis-testimonials_view-1-1"><div class="sc"><div data-sid="testimonials_view-1-1_0" class="sie-testimonials_view-1-1_0 se"><h3 class="se-t sie-testimonials_view-1-1_0-text st-m-heading st-d-heading se-rc">I now have clarity and a clear process to create a marketing strategy.</h3></div><div data-sid="testimonials_view-1-1_1" class="sie-testimonials_view-1-1_1 se"><p class="se-t sie-testimonials_view-1-1_1-text st-m-paragraph st-d-paragraph se-rc">âThe dots suddenly feel joined. My marketing budget has since increased by 50% and the company has agreed to invest in two new heads to help activate our strategy.â</p></div><div data-sid="testimonials_view-1-1_2" class="sie-testimonials_view-1-1_2 se-bd se-bm se"><div style="width:100%;height:100%" data-img="testimonials_view-1-1_2" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/200/RjbmoWCrvtzQ65Zy0YKjiA/230008/holli_taylor_medium.jpg" class="se-img" alt="" title="Holli Taylor Medium"/></noscript></div><a href="#/" target="_self" class="sie-testimonials_view-1-1_3 se se-stl" data-sid="testimonials_view-1-1_3" data-scrollto="#testimonials" data-state="testimonials|0|0|0"><p class="se-t sie-testimonials_view-1-1_3-text st-m-paragraph st-d-paragraph">â Natalie Kerr</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-1_4 se se-stl" data-sid="testimonials_view-1-1_4" data-scrollto="#testimonials" data-state="testimonials|0|0|0"><p class="se-t sie-testimonials_view-1-1_4-text st-m-paragraph st-d-paragraph">Head of Marketing, Experian</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-1_5 se se-stl" data-sid="testimonials_view-1-1_5" data-scrollto="#testimonials" data-state="testimonials|1|0|0"><p class="se-t sie-testimonials_view-1-1_5-text st-m-paragraph st-d-paragraph">â Holli Taylor</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-1_6 se se-stl" data-sid="testimonials_view-1-1_6" data-scrollto="#testimonials" data-state="testimonials|1|0|0"><p class="se-t sie-testimonials_view-1-1_6-text st-m-paragraph st-d-paragraph">Marketing Manager, Leighton</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-1_7 se se-stl" data-sid="testimonials_view-1-1_7" data-scrollto="#testimonials" data-state="testimonials|2|0|0"><p class="se-t sie-testimonials_view-1-1_7-text st-m-paragraph st-d-paragraph">â Chelsea M van de Meerendonk</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-1_8 se se-stl" data-sid="testimonials_view-1-1_8" data-scrollto="#testimonials" data-state="testimonials|2|0|0"><p class="se-t sie-testimonials_view-1-1_8-text st-m-paragraph st-d-paragraph">Marketing Manager, Veko</p></a></div></div><div id="testimonials_view-1-2" class="ss sis-testimonials_view-1-2"><div class="sc"><div data-sid="testimonials_view-1-2_0" class="sie-testimonials_view-1-2_0 se"><h3 class="se-t sie-testimonials_view-1-2_0-text st-m-heading st-d-heading se-rc">Iâve shifted from being reactive to a more focused and strategic approach.</h3></div><div data-sid="testimonials_view-1-2_1" class="sie-testimonials_view-1-2_1 se"><p class="se-t sie-testimonials_view-1-2_1-text st-m-paragraph st-d-paragraph se-rc">âIâve shown that marketing is not just about visibility, itâs about impact. Marketing is no longer seen as a supporting function in my business and that is a breakthrough I am proud of.â</p></div><a href="#/" target="_self" class="sie-testimonials_view-1-2_3 se se-stl" data-sid="testimonials_view-1-2_3" data-scrollto="#testimonials" data-state="testimonials|0|0|0"><p class="se-t sie-testimonials_view-1-2_3-text st-m-paragraph st-d-paragraph">â Natalie Kerr</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-2_4 se se-stl" data-sid="testimonials_view-1-2_4" data-scrollto="#testimonials" data-state="testimonials|0|0|0"><p class="se-t sie-testimonials_view-1-2_4-text st-m-paragraph st-d-paragraph">Head of Marketing, Experian</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-2_5 se se-stl" data-sid="testimonials_view-1-2_5" data-scrollto="#testimonials" data-state="testimonials|1|0|0"><p class="se-t sie-testimonials_view-1-2_5-text st-m-paragraph st-d-paragraph">â Holli Taylor</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-2_6 se se-stl" data-sid="testimonials_view-1-2_6" data-scrollto="#testimonials" data-state="testimonials|1|0|0"><p class="se-t sie-testimonials_view-1-2_6-text st-m-paragraph st-d-paragraph">Marketing Manager, Leighton</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-2_7 se se-stl" data-sid="testimonials_view-1-2_7" data-scrollto="#testimonials" data-state="testimonials|2|0|0"><p class="se-t sie-testimonials_view-1-2_7-text st-m-paragraph st-d-paragraph">â Chelsea van de Meerendonk</p></a><a href="#/" target="_self" class="sie-testimonials_view-1-2_8 se se-stl" data-sid="testimonials_view-1-2_8" data-scrollto="#testimonials" data-state="testimonials|2|0|0"><p class="se-t sie-testimonials_view-1-2_8-text st-m-paragraph st-d-paragraph">Marketing Manager, Veko</p></a><div data-sid="testimonials_view-1-2_9" class="sie-testimonials_view-1-2_9 se"><div class="se-icon"><svg viewBox="0 0 512 512"> 1694 <path d="M256 48a208 208 0 1 0 0 416 208 208 0 0 0 0-416zm-50 117c12-14 30-21 50-21s37 7 50 21 19 32 18 52c-3 39-34 71-68 71s-65-32-68-71c-1-20 5-39 18-52zm50 267a1
169475 175 0 0 1-126-53 123 123 0 0 1 35-34c26-16 58-25 91-25s65 9 91 25a123 123 0 0 1 35 34 175 175 0 0 1-126 53z"></path> 1695</svg></div></div></div></div><div class="ss-s ss-fg"><div class="sc"><div data-sid="testimonials_3" class="sie-testimonials_3 se"><div class="se-t sie-testimonials_3-text st-m-title st-d-title se-rc">Built for B2B Marketers. Backed by Results.</div></div></div></div></div><div id="process" data-bid="process" class="sb sib-process"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div data-sid="process_0" class="sie-process_0 se"><div class="se-simple"></div></div><div data-sid="process_1" class="sie-process_1 se"><div style="width:100%;height:100%" data-img="process_1" class="se-img se-gr slzy"><span role="img" aria-label="A woman strikes a pose with gentle natural light creating soft shadows around her."></span></div><noscript><img src="//static.showit.co/400/_mopAWgEQSWMnEkYweHmzg/230008/lowres-forweb-13.jpg" class="se-img" alt="A woman strikes a pose with gentle natural light creating soft shadows around her." title="leadership-marketing-strategy-b2b"/></noscript></div><div data-sid="process_2" class="sie-process_2 se"><p class="se-t sie-process_2-text st-m-paragraph st-d-paragraph se-rc">It's time to make your B2B breakthrough.<br></p></div><div data-sid="process_3" class="sie-process_3 se-bd se-bm se"><div class="se-simple"></div></div><div class="str-im str-id" data-tran="process_4"><div data-sid="process_4" class="sie-process_4 se"><div class="se-t sie-process_4-text st-m-title st-d-title se-rc">1</div></div></div><div data-sid="process_5" class="sie-process_5 se"><p class="se-t sie-process_5-text st-m-subheading st-d-subheading se-rc">join for instant on-demand access</p></div><a href="#/" target="_self" class="sie-process_6 se se-sl" data-sid="process_6" data-scrollto="#breakdown"><span type="button" aria-label="join now" class="se-button st-primary" data-link="{"type":"block","target":"breakdown"}"><span class="st-m-primary st-d-primary">join now</span></span></a><div data-sid="process_7" class="sie-process_7 se-bd se-bm se"><div class="se-simple"></div></div><div class="str-im str-id" data-tran="process_8"><div data-sid="process_8" class="sie-process_8 se"><div class="se-t sie-process_8-text st-m-title st-d-title se-rc">2</div></div></div><div data-sid="process_9" class="sie-process_9 se"><p class="se-t sie-process_9-text st-m-subheading st-d-subheading se-rc">get your full access email in minutes</p></div><div data-sid="process_10" class="sie-process_10 se-bd se-bm se"><div class="se-simple"></div></div><div class="str-im str-id" data-tran="process_11"><div data-sid="process_11" class="sie-process_11 se"><div class="se-t sie-process_11-text st-m-title st-d-title se-rc">3</div></div></div><div data-sid="process_12" class="sie-process_12 se"><p class="se-t sie-process_12-text st-m-subheading st-d-subheading se-rc">work through the modules</p></div><div data-sid="process_13" class="sie-process_13 se-bd se-bm se"><div class="se-simple"></div></div><div class="str-im str-id" data-tran="process_14"><div data-sid="process_14" class="sie-process_14 se"><div class="se-t sie-process_14-text st-m-title st-d-title se-rc">4</div></div></div><div data-sid="process_15" class="sie-process_15 se"><p class="se-t sie-process_15-text st-m-subheading st-d-subheading se-rc">get support from ai jade and community</p></div><div data-sid="process_16" class="sie-process_16 se"><h2 class="se-t sie-process_16-text st-m-heading st-d-heading se-rc">Ready to get started? </h2></div></div></div></div><div id="parallax-photo" data-bid="parallax-photo" class="sb sib-parallax-photo"><div class="ss-s ss-bg"><div class="sb-m ssp-d"></div><div class="sc" style="width:1200px"></div></div></div><div id="marketing-gap" data-bid="marketing-gap" class="sb sib-marketing-gap"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div data-sid="marketing-gap_0" class="sie-marketing-gap_0 se"><div class="se-simple"></div></div><a href="https://breakthroughacademy.app.clientclub.net/communities/groups/b2b-breakthrough-academy/private-group" target="_blank" class="sie-marketing-gap_1 se-bd se-bm se" data-sid="marketing-gap_1" rel="nofollow"><span type="button" aria-label="Member login" class="se-button st-primary" data-link="{"type":"url","newWindow":1,"target":"https://breakthroughacademy.app.clientclub.net/communities/groups/b2b-breakthrough-academy/private-group","nf":1}"><span class="st-m-primary st-d-primary">Member login</span></span></a><a href="#/" target="_self" class="sie-marketing-gap_2 se se-sl" data-sid="marketing-gap_2" data-scrollto="#breakdown"><span type="button" aria-label="join now" class="se-button st-primary" data-link="{"type":"block","target":"breakdown"}"><span class="st-m-primary st-d-primary">join now</span></span></a><div data-sid="marketing-gap_3" class="sie-marketing-gap_3 se"><p class="se-t sie-marketing-gap_3-text st-m-paragraph st-d-paragraph se-rc">I help you find your voice and feel confident to get buy-in from leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.<br><br>I know you can do this, and with my help, youâll build a clear marketing strategy and be able to put it into action.<br><br></p></div><div data-sid="marketing-gap_4" class="sie-marketing-gap_4 se"><div class="se-simple"></div></div><div data-sid="marketing-gap_5" class="sie-marketing-gap_5 se"><div style="width:100%;height:100%" data-img="marketing-gap_5" class="se-img se-gr slzy"><span role="img" aria-label="A woman sitting at a desk, focused on her work with a laptop and coffee in front of her."></span></div><noscript><img src="//static.showit.co/400/P7wXkLKNSTCqPkGNRi-dpA/230008/lowres-forweb-6.jpg" class="se-img" alt="A woman sitting at a desk, focused on her work with a laptop and coffee in front of her." title="leadership-marketing-strategy-b2b"/>
1695</noscript></div><div data-sid="marketing-gap_6" class="sie-marketing-gap_6 se"><div class="se-simple"></div></div><div data-sid="marketing-gap_7" class="sie-marketing-gap_7 se"><p class="se-t sie-marketing-gap_7-text st-m-heading st-d-heading se-rc">And thatâs where I come in.<br></p></div><div data-sid="marketing-gap_8" class="sie-marketing-gap_8 se"><p class="se-t sie-marketing-gap_8-text st-m-paragraph st-d-paragraph se-rc">We solve this through educating leaders on the real role of marketing, empowering ourselves to overcome imposter syndrome and building a strategic marketing plan.</p></div><div data-sid="marketing-gap_9" class="sie-marketing-gap_9 se"><p class="se-t sie-marketing-gap_9-text st-m-heading st-d-heading se-rc">Thousands of pounds wasted, a confused marketing department, and a lack of cohesion between Jr marketers and leadership leading to no clear direction is the result.<br></p></div><a href="#/" target="_self" class="sie-marketing-gap_10 se se-stl" data-sid="marketing-gap_10" data-scrollto="#marketing-gap" data-state="marketing-gap|next|0|0"><div class="se-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M256,41C137.26,41,41,137.26,41,256s96.26,215,215,215,215-96.26,215-215S374.74,41,256,41ZM396.71,396.71A199,199,0,1,1,115.29,115.29,199,199,0,1,1,396.71,396.71Z"/><path d="M361,261.71l.26-.36c.09-.12.18-.23.26-.35l.26-.42.19-.33a4.39,4.39,0,0,0,.21-.44c.06-.12.12-.24.17-.36s.11-.29.16-.43.1-.27.14-.4.08-.29.11-.44.08-.28.11-.42.05-.34.07-.51l.06-.36a10.58,10.58,0,0,0,0-1.78l-.06-.37c0-.17,0-.33-.07-.5s-.07-.29-.11-.43-.07-.28-.11-.42-.1-.28-.14-.42-.1-.28-.16-.41-.11-.26-.17-.39-.13-.28-.2-.41l-.21-.36c-.08-.13-.16-.27-.25-.4a4.61,4.61,0,0,0-.28-.38,3.81,3.81,0,0,0-.24-.32c-.19-.23-.38-.45-.59-.66h0l-53-53a9,9,0,0,0-12.72,12.72L332.27,247H158a9,9,0,0,0,0,18H332.27l-37.63,37.64a9,9,0,1,0,12.72,12.72l53-53,.09-.09C360.62,262.09,360.8,261.9,361,261.71Z"/></svg></div></a><div data-sid="marketing-gap_11" class="sie-marketing-gap_11 se"><h2 class="se-t sie-marketing-gap_11-text st-m-title st-d-title se-rc">Here are the real reasons B2B Marketers arenât getting results:</h2></div><div data-sid="marketing-gap_12" class="sie-marketing-gap_12 se"><p class="se-t sie-marketing-gap_12-text st-m-subheading st-d-subheading se-rc">Youâre not alone.</p></div><div data-sid="marketing-gap_13" class="sie-marketing-gap_13 se"><p class="se-t sie-marketing-gap_13-text st-m-paragraph st-d-paragraph se-rc">The demands on you are high and you feel the pressure to step up but youâre lacking the strategy to do so.</p></div></div></div><div id="marketing-gap_view-1" class="ss sis-marketing-gap_view-1 sactive"><div class="sc"><a href="#/" target="_self" class="sie-marketing-gap_view-1_0 se se-stl" data-sid="marketing-gap_view-1_0" data-scrollto="#marketing-gap" data-state="marketing-gap|0|1|0"><h3 class="se-t sie-marketing-gap_view-1_0-text st-m-heading st-d-heading">The Marketing Gap</h3></a><div data-sid="marketing-gap_view-1_1" class="sie-marketing-gap_view-1_1 se"><p class="se-t sie-marketing-gap_view-1_1-text st-m-paragraph st-d-paragraph se-rc">The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.</p></div><a href="#/" target="_self" class="sie-marketing-gap_view-1_2 se se-stl" data-sid="marketing-gap_view-1_2" data-scrollto="#marketing-gap" data-state="marketing-gap|1|1|0"><h3 class="se-t sie-marketing-gap_view-1_2-text st-m-heading st-d-heading">Lack of Clear Vision & Budget</h3></a><div data-sid="marketing-gap_view-1_3" class="sie-marketing-gap_view-1_3 se"><p class="se-t sie-marketing-gap_view-1_3-text st-m-paragraph st-d-paragraph se-rc">Leadership lacks a clear marketing vision and doesnât give the appropriate budget needed (between 4-8% of sales revenue).</p></div><a href="#/" target="_self" class="sie-marketing-gap_view-1_4 se se-stl" data-sid="marketing-gap_view-1_4" data-scrollto="#marketing-gap" data-state="marketing-gap|2|1|0"><h3 class="se-t sie-marketing-gap_view-1_4-text st-m-heading st-d-heading">The Marketing Task Wheel</h3></a><div data-sid="marketing-gap_view-1_5" class="sie-marketing-gap_view-1_5 se"><p class="se-t sie-marketing-gap_view-1_5-text st-m-paragraph st-d-paragraph se-rc">Marketers get assigned endless time-consuming marketing tasks with
1695no clear direction or end-goal - leading to burnout and no results.</p></div></div></div><div id="marketing-gap_view-2" class="ss sis-marketing-gap_view-2"><div class="sc"><a href="#/" target="_self" class="sie-marketing-gap_view-2_0 se se-stl" data-sid="marketing-gap_view-2_0" data-scrollto="#marketing-gap" data-state="marketing-gap|0|1|0"><h3 class="se-t sie-marketing-gap_view-2_0-text st-m-heading st-d-heading">The Marketing Gap</h3></a><div data-sid="marketing-gap_view-2_1" class="sie-marketing-gap_view-2_1 se"><p class="se-t sie-marketing-gap_view-2_1-text st-m-paragraph st-d-paragraph se-rc">The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.</p></div><a href="#/" target="_self" class="sie-marketing-gap_view-2_2 se se-stl" data-sid="marketing-gap_view-2_2" data-scrollto="#marketing-gap" data-state="marketing-gap|1|1|0"><h3 class="se-t sie-marketing-gap_view-2_2-text st-m-heading st-d-heading">Lack of Clear Vision & Budget</h3></a><div data-sid="marketing-gap_view-2_3" class="sie-marketing-gap_view-2_3 se"><p class="se-t sie-marketing-gap_view-2_3-text st-m-paragraph st-d-paragraph se-rc">Leadership lacks a clear marketing vision and doesnât give the appropriate budget needed (between 4-8% of sales revenue).</p></div><a href="#/" target="_self" class="sie-marketing-gap_view-2_4 se se-stl" data-sid="marketing-gap_view-2_4" data-scrollto="#marketing-gap" data-state="marketing-gap|2|1|0"><h3 class="se-t sie-marketing-gap_view-2_4-text st-m-heading st-d-heading">The Marketing Task Wheel</h3></a><div data-sid="marketing-gap_view-2_5" class="sie-marketing-gap_view-2_5 se"><p class="se-t sie-marketing-gap_view-2_5-text st-m-paragraph st-d-paragraph se-rc">Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.</p></div></div></div><div id="marketing-gap_view-3" class="ss sis-marketing-gap_view-3"><div class="sc"><a href="#/" target="_self" class="sie-marketing-gap_view-3_0 se se-stl" data-sid="marketing-gap_view-3_0" data-scrollto="#marketing-gap" data-state="marketing-gap|0|1|0"><h3 class="se-t sie-marketing-gap_view-3_0-text st-m-heading st-d-heading">The Marketing Gap</h3></a><div data-sid="marketing-gap_view-3_1" class="sie-marketing-gap_view-3_1 se"><p class="se-t sie-marketing-gap_view-3_1-text st-m-paragraph st-d-paragraph se-rc">The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.</p></div><a href="#/" target="_self" class="sie-marketing-gap_view-3_2 se se-stl" data-sid="marketing-gap_view-3_2" data-scrollto="#marketing-gap" data-state="marketing-gap|1|1|0"><h3 class="se-t sie-marketing-gap_view-3_2-text st-m-heading st-d-heading">Lack of Clear Vision & Budget</h3></a><div data-sid="marketing-gap_view-3_3" class="sie-marketing-gap_view-3_3 se"><p class="se-t sie-marketing-gap_view-3_3-text st-m-paragraph st-d-paragraph se-rc">Leadership lacks a clear marketing vision and doesnât give the appropriate budget needed (between 4-8% of sales revenue).</p></div><a href="#/" target="_self" class="sie-marketing-gap_view-3_4 se se-stl" data-sid="marketing-gap_view-3_4" data-scrollto="#marketing-gap" data-state="marketing-gap|2|1|0"><h3 class="se-t sie-marketing-gap_view-3_4-text st-m-heading st-d-heading">The Marketing Task Wheel</h3></a><div data-sid="marketing-gap_view-3_5" class="sie-marketing-gap_view-3_5 se"><p class="se-t sie-marketing-gap_view-3_5-text st-m-paragraph st-d-paragraph se-rc">Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.</p></div></div></div></div><div id="podcast" data-bid="podcast" class="sb sib-podcast sb-nm-wH"><div class="ss-s ss-bg"><div class="sb-m"></div><div class="sc" style="width:1200px"><a href="https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx" target="_blank" class="sie-podcast_0 se" data-sid="podcast_0"><div class="se-simple"></div></a><a href="https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx" target="_blank" class="sie-podcast_1 se" data-sid="podcast_1"><p class="se-t sie-podcast_1-text st-m-subheading st-d-subheading">spotify</p></a><div data-sid="podcast_3" class="sie-podcast_3 se"><div class="se-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512">
1695<path d="M256,334a72.08,72.08,0,0,0,72-72V122a72,72,0,0,0-144,0V262A72.08,72.08,0,0,0,256,334Z"/><path d="M362,211a12,12,0,0,0-12,12v39a94,94,0,0,1-188,0V223a12,12,0,0,0-24,0v39A118.16,118.16,0,0,0,244,379.39V437H196a12,12,0,0,0,0,24H316a12,12,0,0,0,0-24H268V379.39A118.16,118.16,0,0,0,374,262V223A12,12,0,0,0,362,211Z"/></svg></div></div><a href="https://podcasts.apple.com/us/podcast/the-b2b-marketing-gap-podcast/id1665570452" target="_blank" class="sie-podcast_4 se" data-sid="podcast_4"><div class="se-simple"></div></a><a href="https://podcasts.apple.com/us/podcast/the-b2b-marketing-gap-podcast/id1665570452" target="_blank" class="sie-podcast_5 se" data-sid="podcast_5"><p class="se-t sie-podcast_5-text st-m-subheading st-d-subheading">apple</p></a><div data-sid="podcast_6" class="sie-podcast_6 se"><div class="se-icon"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M256,334a72.08,72.08,0,0,0,72-72V122a72,72,0,0,0-144,0V262A72.08,72.08,0,0,0,256,334Z"/><path d="M362,211a12,12,0,0,0-12,12v39a94,94,0,0,1-188,0V223a12,12,0,0,0-24,0v39A118.16,118.16,0,0,0,244,379.39V437H196a12,12,0,0,0,0,24H316a12,12,0,0,0,0-24H268V379.39A118.16,118.16,0,0,0,374,262V223A12,12,0,0,0,362,211Z"/></svg></div></div><div data-sid="podcast_7" class="sie-podcast_7 se"><div class="si-embed"><iframe style="border-radius:12px" src="https://open.spotify.com/embed/show/1ocoevu5ifQuJXPBNZYiWx?utm_source=generator" width="100%" height="155" frameborder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe></div></div><div data-sid="podcast_8" class="sie-podcast_8 se"><p class="se-t sie-podcast_8-text st-m-paragraph st-d-paragraph se-rc">The podcast for the busy, often undervalued marketers who want to bridge the sometimes massive gap between themselves and their corporate directors.</p></div><div data-sid="podcast_9" class="sie-podcast_9 se"><h2 class="se-t sie-podcast_9-text st-m-title st-d-title se-rc">The B2B Marketing Gap Podcast</h2></div></div></div></div><div id="freebies" data-bid="freebies" class="sb sib-freebies"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><a href="https://b2bjade.myflodesk.com/6steps" target="_blank" class="sie-freebies_0 se" data-sid="freebies_0"><div class="se-icon"><svg viewBox="0 0 512 512"> 1696 <path d="M464 256a208 208 0 1 0-416 0 208 208 0 0 0 416 0zm-224 80 64-64H154v-32h150l-64-64 23-23 102 103-102 103z"></path> 1697</svg></div></a><a href="https://b2bjade.myflodesk.com/leadersguide" target="_blank" class="sie-freebies_1 se" data-sid="freebies_1"><p class="se-t sie-freebies_1-text st-m-subheading st-d-subheading">Get your free guide</p></a><a href="https://b2bjade.myflodesk.com/6steps" target="_blank" class="sie-freebies_2 se" data-sid="freebies_2"><p class="se-t sie-freebies_2-text st-m-paragraph st-d-paragraph">Download my free pitch document to share with leadership - full of all the important details to get the buy-in needed from your manager.</p></a><a href="https://b2bjade.myflodesk.com/6steps" target="_blank" class="sie-freebies_3 se" data-sid="freebies_3"><p class="se-t sie-freebies_3-text st-m-paragraph st-d-paragraph">Eager to pitch this course to leadership?</p></a><a href="https://b2bjade.myflodesk.com/6steps" target="_blank" class="sie-freebies_4 se" data-sid="freebies_4"><h3 class="se-t sie-freebies_4-text st-m-heading st-d-heading">Leadership Pitch Guide</h3></a><div class="str-id" data-tran="freebies_5"><div data-sid="freebies_5" class="sie-freebies_5 se"><div style="width:100%;height:100%" data-img="freebies_5" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/800/4knjYyVBQhO48UInUIkCYA/230008/ipad-2.png" class="se-img" alt="" title="iPad-2"/></noscript></div></div><div class="str-id" data-tran="freebies_6"><div data-sid="freebies_6" class="sie-freebies_6 se-bd se-bm se"><div style="width:100%;height:100%" data-img="freebies_6" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/400/bCvEM_clDgSnd2TorsdpLA/230008/leadership-pitch-guide-download.png" class="se-img" alt="" title="leadership-pitch-guide-download"/></noscript></div></div><a href="https://b2bjade.myflodesk.com/6steps" target="_blank" class="sie-freebies_7 se" data-sid="freebies_7"><div class="se-icon"><svg viewBox="0 0 512 512"> 1698 <path d="M464 256a208 208 0 1 0-416 0 208 208 0 0 0 416 0zm-224 80 64-64H154v-32h150l-64-64 23-23 102 103-102 103z"></path> 1699</svg></div></a><a href="https://b2bjade.myflodesk.com/scorecard" target="_blank" class="sie-freebies_8 se" data-sid="freebies_8"><p class="se-t sie-freebies_8-text st-m-subheading st-d-subheading">Get your scorecard</p></a><a href="https://b2bjade.myflodesk.com/scorecard" target="_blank" class="sie-freebies_9 se" data-sid="freebies_9"><p class="se-t sie-freebies_9-text st-m-paragraph st-d-paragraph">Find out how strategic you are as a marketer with my scorecard tool - you'll feel refreshed about where to go next!</p></a><a href="https://b2bjade.myflodesk.com/scorecard" target="_blank" class="sie-freebies_10 se" data-sid="freebies_10"><p class="se-t sie-freebies_10-text st-m-paragraph st-d-paragraph">Get the clarity you've been craving</p></a><a href="https://b2bjade.myflodesk.com/scorecard" target="_blank" class="sie-freebies_11 se" data-sid="freebies_11"><h3 class="se-t sie-freebies_11-text st-m-heading st-d-heading">Take the strategy scorecard</h3></a><div class="str-id" data-tran="freebies_12">
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