PageSourceSearch

https://gloo.agency/musings/content-craft/do-you-care-more-about-w…asts-your-coffee-than-who-writes-your-copy/

html gloo.agency collected 2026-10-10 01:36:00 UTC 106,153 bytes, 541 lines download raw bytes

1<!DOCTYPE html>
2<html lang="en-US">
3<head>
4	<meta charset="UTF-8" />
5	<meta name="viewport" content="width=device-width, initial-scale=1" />
6<meta name='robots' content='max-image-preview:large' />
7<title>You know who roasts your coffee. Who writes your copy? &#8211; Gloo &#8211; content that delivers</title>
8<link rel='dns-prefetch' href='//secure.gravatar.com' />
9<link rel='dns-prefetch' href='//fonts-api.wp.com' />
10<link rel='dns-prefetch' href='//fonts.cdnfonts.com' />
11<link rel='dns-prefetch' href='//widgets.wp.com' />
12<link rel='preconnect' href='//i0.wp.com' />
13<link rel='preconnect' href='//c0.wp.com' />
14<link rel="alternate" type="application/rss+xml" title="Gloo - content that delivers &raquo; Feed" href="https://gloo.agency/feed/" />
15<link rel="alternate" type="application/rss+xml" title="Gloo - content that delivers &raquo; Comments Feed" href="https://gloo.agency/comments/feed/" />
16<link rel="alternate" type="application/rss+xml" title="Gloo - content that delivers &raquo; You know who roasts your coffee. Who writes your copy? Comments Feed" href="https://gloo.agency/musings/content-craft/do-you-care-more-about-who-roasts-your-coffee-than-who-writes-your-copy/feed/" />
17<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://gloo.agency/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgloo.agency%2Fmusings%2Fcontent-craft%2Fdo-you-care-more-about-who-roasts-your-coffee-than-who-writes-your-copy%2F" />
18<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://gloo.agency/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgloo.agency%2Fmusings%2Fcontent-craft%2Fdo-you-care-more-about-who-roasts-your-coffee-than-who-writes-your-copy%2F&#038;format=xml" />
19<style id="wp-img-auto-sizes-contain-inline-css">
20img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}
21/*# sourceURL=wp-img-auto-sizes-contain-inline-css */
22</style>
23<link rel='stylesheet' id='all-css-5326508db4c232a8f4298ea7ae79c9b5' href='https://gloo.agency/wp-content/plugins/jetpack/modules/related-posts/related-posts.css?m=1771329624' type='text/css' media='all' />
24<style id="wp-block-navigation-link-inline-css">
25.wp-block-navigation .wp-block-navigation-item__label{overflow-wrap:break-word}.wp-block-navigation .wp-block-navigation-item__description{display:none}.link-ui-tools{outline:1px solid #f0f0f0;padding:8px}.link-ui-block-inserter{padding-top:8px}.link-ui-block-inserter__back{margin-left:8px;text-transform:uppercase}
26/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/navigation-link/style.min.css */
27</style>
28<style id="wp-block-button-inline-css">
29.wp-block-button__link{align-content:center;box-sizing:border-box;cursor:pointer;display:inline-block;height:100%;overflow-wrap:anywhere;text-align:center;word-break:normal}.wp-block-button__link.aligncenter{text-align:center}.wp-block-button__link.alignright{text-align:right}:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none}.wp-block-button[style*=text-decoration] .wp-block-button__link{text-decoration:inherit}.wp-block-buttons>.wp-block-button.has-custom-width{max-width:none}.wp-block-buttons>.wp-block-button.has-custom-width .wp-block-button__link{width:100%}.wp-block-buttons>.wp-block-button.has-custom-font-size .wp-block-button__link{font-size:inherit}.wp-block-buttons>.wp-block-button[class*=wp-block-button__width]{width:calc(var(--wp--block-button--width)*1% - var(--wp--style--block-gap, .5em)*(1 - var(--wp--block-button--width)/100))}.wp-block-buttons>.wp-block-button.wp-block-button__width-25{width:calc(25% - var(--wp--style--block-gap, .5em)*.75)}.wp-block-buttons>.wp-block-button.wp-block-button__width-50{width:calc(50% - var(--wp--style--block-gap, .5em)*.5)}.wp-block-buttons>.wp-block-button.wp-block-button__width-75{width:calc(75% - var(--wp--style--block-gap, .5em)*.25)}.wp-block-buttons>.wp-block-button.wp-block-button__width-100{flex-basis:100%;width:100%}.wp-block-buttons.is-vertical>.wp-block-button[class*=wp-block-button__width]{width:calc(var(--wp--block-button--width)*1%)}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-25{width:25%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-50{width:50%}.wp-block-buttons.is-vertical>.wp-block-button.wp-block-button__width-75{width:75%}.wp-block-button.is-style-squared,.wp-block-button__link.wp-block-button.is-style-squared{border-radius:0}.wp-block-button.no-border-radius,.wp-block-button__link.no-border-radius{border-radius:0!important}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-text-color)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-text-color)){color:currentColor}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-background)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-background)){background-color:transparent;background-image:none}
30/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/button/style.min.css */
31</style>
32<style id="wp-block-buttons-inline-css">
33.wp-block-buttons{box-sizing:border-box}.wp-block-buttons.is-vertical{flex-direction:column}.wp-block-buttons.is-vertical>.wp-block-button:last-child{margin-bottom:0}.wp-block-buttons>.wp-block-button{display:inline-block;margin:0}.wp-block-buttons.is-content-justification-left{justify-content:flex-start}.wp-block-buttons.is-content-justification-left.is-vertical{align-items:flex-start}.wp-block-buttons.is-content-justification-center{justify-content:center}.wp-block-buttons.is-content-justification-center.is-vertical{align-items:center}.wp-block-buttons.is-content-justification-right{justify-content:flex-end}.wp-block-buttons.is-content-justification-right.is-vertical{align-items:flex-end}.wp-block-buttons.is-content-justification-space-between{justify-content:space-between}.wp-block-buttons.aligncenter{text-align:center}.wp-block-buttons:not(.is-content-justification-space-between,.is-content-justification-right,.is-content-justification-left,.is-content-justification-center) .wp-block-button.aligncenter{margin-left:auto;margin-right:auto;width:100%}.wp-block-buttons[style*=text-decoration] .wp-block-button,.wp-block-buttons[style*=text-decoration] .wp-block-button__link{text-decoration:inherit}.wp-block-buttons.has-custom-font-size .wp-block-button__link{font-size:inherit}.wp-block-buttons .wp-block-button__link{width:100%}.wp-block-button.aligncenter{text-align:center}
34/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/buttons/style.min.css */
35</style>
36<style id="wp-block-navigation-inline-css">
37.wp-block-navigation{position:relative}.wp-block-navigation ul{margin-bottom:0;margin-left:0;margin-top:0;padding-left:0}.wp-block-navigation ul,.wp-block-navigation ul li{list-style:none}.wp-block-navigation .wp-block-navigation-item{align-items:center;background-color:inherit;display:flex;position:relative}.wp-block-navigation .wp-block-navigation-item .wp-block-navigation__submenu-container:empty{display:none}.wp-block-navigation .wp-block-navigation-item__content{display:block;z-index:1}.wp-block-navigation .wp-block-navigation-item__content.wp-block-navigation-item__content{color:inherit}.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:focus{text-decoration:underline}.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:focus{text-decoration:line-through}.wp-block-navigation :where(a),.wp-block-navigation :where(a:active),.wp-block-navigation :where(a:focus){text-decoration:none}.wp-block-navigation .wp-block-navigation__submenu-icon{align-self:center;background-color:inherit;border:none;color:currentColor;display:inline-block;font-size:inherit;height:.6em;line-height:0;margin-left:.25em;padding:0;width:.6em}.wp-block-navigation .wp-block-navigation__submenu-icon svg{stroke:currentColor;display:inline-block;height:inherit;margin-top:.075em;width:inherit}.wp-block-navigation{--navigation-layout-justification-setting:flex-start;--navigation-layout-direction:row;--navigation-layout-wrap:wrap;--navigation-layout-justify:flex-start;--navigation-layout-align:center}.wp-block-navigation.is-vertical{--navigation-layout-direction:column;--navigation-layout-justify:initial;--navigation-layout-align:flex-start;text-align:var(--navigation-layout-text-align,inherit)}.wp-block-navigation.is-vertical .wp-block-navigation-item__content{text-align:inherit}.wp-block-navigation.is-vertical .wp-block-navigation-item:not(.open-alw
37ays)>.wp-block-navigation__submenu-container{text-align:initial}.wp-block-navigation.no-wrap{--navigation-layout-wrap:nowrap}.wp-block-navigation.items-justified-center{--navigation-layout-justification-setting:center;--navigation-layout-justify:center;--navigation-layout-text-align:center}.wp-block-navigation.items-justified-center.is-vertical{--navigation-layout-align:center}.wp-block-navigation.items-justified-right{--navigation-layout-justification-setting:flex-end;--navigation-layout-justify:flex-end;--navigation-layout-text-align:end}.wp-block-navigation.items-justified-right.is-vertical{--navigation-layout-align:flex-end}.wp-block-navigation.items-justified-space-between{--navigation-layout-justification-setting:space-between;--navigation-layout-justify:space-between}:where(.wp-block-navigation) ul li{padding:0}.wp-block-navigation .has-child .wp-block-navigation__submenu-container{align-items:normal;background-color:inherit;color:inherit;display:flex;flex-direction:column;opacity:0;position:absolute;z-index:2}@media not (prefers-reduced-motion){.wp-block-navigation .has-child .wp-block-navigation__submenu-container{transition:opacity .1s linear}}.wp-block-navigation .has-child .wp-block-navigation__submenu-container{height:0;overflow:hidden;visibility:hidden;width:0}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content{display:flex;flex-grow:1;padding:.5em 1em}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content .wp-block-navigation__submenu-icon{margin-left:auto;margin-right:0}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation-item__content{margin:0}.wp-block-navigation .has-child .wp-block-navigation__submenu-container{left:-1px;top:100%}@media (min-width:782px){.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:-1px}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container:before{background:transparent;content:"";display:block;height:100%;position:absolute;right:100%;width:.5em}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon{margin-right:.25em}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon svg{transform:rotate(-90deg)}}@media (hover:hover){.wp-block-navigation .has-child:not(.open-on-click):not(.open-always):hover>.wp-block-navigation__submenu-container{height:auto;
37min-width:200px;opacity:1;overflow:visible;visibility:visible;width:auto}}.wp-block-navigation .has-child:not(.open-always) .wp-block-navigation-submenu__toggle[aria-expanded=true]~.wp-block-navigation__submenu-container,.wp-block-navigation .has-child:not(.open-on-click):not(.open-on-hover-click):not(.open-always):focus-within>.wp-block-navigation__submenu-container{height:auto;min-width:200px;opacity:1;overflow:visible;visibility:visible;width:auto}.wp-block-navigation .has-child.open-always{align-items:var(--navigation-layout-align,initial);flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);gap:var(--wp--style--block-gap,2em)}.wp-block-navigation .has-child.open-always,.wp-block-navigation .has-child.open-always .wp-block-navigation-item{justify-content:var(--navigation-layout-justify,initial)}.wp-block-navigation .has-child.open-always .wp-block-navigation__submenu-container,.wp-block-navigation .has-child.open-always.wp-block-navigation-submenu{gap:var(--wp--style--block-gap,2em)}.wp-block-navigation .has-child.open-always .wp-block-navigation-item,.wp-block-navigation .has-child.open-always .wp-block-navigation__submenu-container,.wp-block-navigation .has-child.open-always.wp-block-navigation-submenu{padding-bottom:0;padding-top:0}.wp-block-navigation .has-child.open-always .wp-block-navigation__submenu-container{padding-left:var(--wp--style--block-gap,2em);padding-right:var(--wp--style--block-gap,2em)}.wp-block-navigation .has-child.open-always .wp-block-navigation__submenu-container .wp-block-navigation-item__content{padding:0}.wp-block-navigation .has-child.open-always .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content,.wp-block-navigation .has-child.open-always>.wp-block-navigation-item__content{flex-grow:0}.wp-block-navigation .has-child.open-always>.wp-block-navigation__submenu-container{background-color:transparent;border:none;box-shadow:none!important;color:inherit;flex-basis:100%;height:auto;opacity:1;overflow:visible;position:static;visibility:visible;width:auto}.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container{left:0;top:100%}@media (min-width:782px){.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:0}}.wp-block-navigation-submenu{display:flex;position:relative}.wp-block-navigation-submenu .wp-block-navigation__submenu-icon svg{stroke:currentColor}button.wp-block-navigation-item__content{background-color:transparent;border:none;color:currentColor;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-align:left;text-transform:inherit}.wp-block-navigation-submenu__toggle{cursor:pointer}.wp-block-navigation-submenu__toggle[aria-expanded=true]+.wp-block-navigation__submenu-icon>svg,.wp-block-navigation-submenu__toggle[aria-expanded=true]>svg{transform:rotate(180deg)}.wp-block-navigation-item.open-on-click .wp-block-navigation-submenu__toggle{padding-left:0;padding-right:.85em}.wp-block-navigation-item.open-on-click .wp-block-navigation-submenu__toggle+.wp-block-navigation__submenu-icon{margin-left:-.6em;pointer-events:none}.wp-block-navigation-item.open-on-click button.wp-block-navigation-item__content:not(.wp-block-navigation-submenu__toggle){padding:0}.wp-block-navigation .wp-block-page-list,.wp-block-navigation__container,.wp-block-navigation__responsive-close,.wp-block-navigation__responsive-container,.wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-dialog{gap:inherit}:where(.wp-block-navigation.has-background .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-navigation.has-background .wp-block-navigation-submenu a:not(.wp-element-button)){padding:.5em 1em}:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-submenu a:not(.wp-element-button)),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-navigation-submenu button.wp-block-navigation-item__content),:where(.wp-block-navigation .wp-block-navigation__submenu-container .wp-block-pages-list__item button.wp-block-navigation-item__content){padding:.5em 1em}.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container{left:auto;right:0}.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:-1px;right:-1px}@media (min-width:782px){.wp-block-navigation.items-justified-right .wp-block-navigation__container .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-right .wp-block-page-list>.has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between .wp-block-page-list>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container,.wp-block-navigation.items-justified-space-between>.wp-block-navigation__container>.has-child:last-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:auto;right:100%}}.wp-block-navigation:not(.has-background) .wp-block-navigation__submenu-container{background-color:#fff;border:1px solid rgba(0,0,0,.15)}.wp-block-navigation.has-background .wp-block-navigation__submenu-container{background-color:inherit}.wp-block-navigation:not(.has-text-color) .wp-block-navigation__submenu-container{c
37olor:#000}.wp-block-navigation__container{align-items:var(--navigation-layout-align,initial);display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial);list-style:none;margin:0;padding-left:0}.wp-block-navigation__container .is-responsive{display:none}.wp-block-navigation__container:only-child,.wp-block-page-list:only-child{flex-grow:1}@keyframes overlay-menu__fade-in-animation{0%{opacity:0;transform:translateY(.5em)}to{opacity:1;transform:translateY(0)}}.wp-block-navigation__responsive-container{bottom:0;display:none;left:0;position:fixed;right:0;top:0}.wp-block-navigation__responsive-container :where(.wp-block-navigation-item a){color:inherit}.wp-block-navigation__responsive-container .wp-block-navigation__responsive-container-content{align-items:var(--navigation-layout-align,initial);display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial)}.wp-block-navigation__responsive-container:not(.is-menu-open.is-menu-open){background-color:inherit!important;color:inherit!important}.wp-block-navigation__responsive-container.is-menu-open{background-color:inherit;display:flex;flex-direction:column}@media not (prefers-reduced-motion){.wp-block-navigation__responsive-container.is-menu-open{animation:overlay-menu__fade-in-animation .1s ease-out;animation-fill-mode:forwards}}.wp-block-navigation__responsive-container.is-menu-open:not(.disable-default-overlay){padding:clamp(1rem,var(--wp--style--root--padding-top),20rem) clamp(1rem,var(--wp--style--root--padding-right),20rem) clamp(1rem,var(--wp--style--root--padding-bottom),20rem) clamp(1rem,var(--wp--style--root--padding-left),20rem)}.wp-block-navigation__responsive-container.is-menu-open{overflow:auto;z-index:100000}.wp-block-navigation__responsive-container.is-menu-open:not(.disable-default-overlay) .wp-block-navigation__responsive-container-content{padding-top:calc(2rem 
37+ 24px)}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content{align-items:var(--navigation-layout-justification-setting,inherit);display:flex;flex-direction:column;flex-wrap:nowrap;overflow:visible;text-align:var(--navigation-layout-text-align,inherit)}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-page-list{justify-content:flex-start}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-icon{display:none}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .has-child .wp-block-navigation__submenu-container{border:none;height:auto;
37min-width:200px;opacity:1;overflow:initial;padding-left:2rem;padding-right:2rem;position:static;visibility:visible;width:auto}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{gap:inherit}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{padding-top:var(--wp--style--block-gap,2em);text-align:inherit}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation-item__content{padding:0;text-align:inherit}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-container-content .wp-block-page-list{align-items:var(--navigation-layout-justification-setting,initial);display:flex;flex-direction:column}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation-item .wp-block-navigation__submenu-container,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-page-list{background:transparent!important;color:inherit!important}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation-item .wp-block-navigation__submenu-container{box-shadow:none!important}.wp-block-navigation__responsive-container.is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{left:auto;right:auto}.wp-block-navigation__responsive-container.disable-default-overlay .wp-block-navigation__overlay-container{display:none;width:100%}.wp-block-navigation__responsive-container.disable-default-overlay .wp-block-navigation__responsive-close{max-width:none}.wp-block-navigation__responsive-container.disable-default-overlay.is-menu-open .wp-block-navigation__responsive-container-content>:not(.wp-block-navigation__overlay-container){display:none}.wp-block-navigation__responsive-container.disable-default-overlay.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__overlay-container{display:block}.wp-block-navigation__responsive-container.disable-default-overlay.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__overlay-container .wp-block-navigation__submenu-container{left:0;right:auto}@media (min-width:600px){.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open){background-color:inherit;display:block;position:relative;width:100%;z-index:auto}.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open) .wp-block-navigation__responsive-container-close{display:none}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{left:0}}.wp-block-navigation:not(.has-background) .wp-block-navigation__responsive-container.is-menu-open:not(.disable-default-overlay){background-color:#fff}.wp-block-navigation:not(.has-text-color) .wp-block-navigation__responsive-container.is-menu-open:not(.disable-default-overlay){color:#000}.wp-block-navigation__toggle_button_label{font-size:1rem;font-weight:700}.wp-block-navigation__responsive-container-close,.wp-block-navigation__responsive-container-open{background:transparent;border:none;color:currentColor;cursor:pointer;margin:0;padding:0;text-transform:inherit;vertical-align:middle}.wp-block-navigation__responsive-container-close svg,.wp-block-navigation__responsive-container-open svg{fill:currentColor;display:block;height:24px;pointer-events:none;width:24px}.wp-block-navigation__responsive-container-open{display:flex}.wp-block-navigation__responsive-container-open.wp-block-navigation__responsive-container-open.wp-block-navigation__responsive-container-open{font-family:inherit;font-size:inherit;font-weight:inherit}@media (min-width:600px){.wp-block-navigation__responsive-container-open:not(.always-shown){display:none}}.wp-block-navigation__responsive-container-close{position:absolute;right:0;top:0;z-index:2}.wp-block-navigation__responsive-container-close.wp-block-navigation__responsive-container-close.wp-block-navigation__responsive-container-close{font-family:inherit;font-size:inherit;font-weight:inherit}.disable-default-overlay .wp-block-navigation__responsive-container-close{right:clamp(1rem,var(--wp--style--root--padding-left),20rem);top:clamp(1rem,var(--wp--style--root--padding-left),20rem)}.wp-block-navigation__responsive-close{width:100%}.has-modal-open .wp-block-navigation__responsive-close{margin-left:auto;margin-right:auto;max-width:var(--wp--style--global--wide-size,100%)}.wp-block-navigation__responsive-close:focus{outline:none}.is-menu-open .wp-block-navigation__responsive-close,.is-menu-open .wp-block-navigation__responsive-container-content,.is-menu-open .wp-block-navigation__responsive-dialog{box-sizing:border-box}.wp-block-navigation__responsive-dialog{position:relative}
37.has-modal-open .admin-bar .is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-dialog{margin-top:46px}@media (min-width:782px){.has-modal-open .admin-bar .is-menu-open:where(:not(.disable-default-overlay)) .wp-block-navigation__responsive-dialog{margin-top:32px}}html.has-modal-open{overflow:hidden}
38/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/navigation/style.min.css */
39</style>
40<style id="wp-block-search-inline-css">
41.wp-block-search__button{margin-left:10px;word-break:normal}.wp-block-search__button.has-icon{line-height:0}.wp-block-search__button svg{fill:currentColor;height:1.25em;min-height:24px;min-width:24px;vertical-align:text-bottom;width:1.25em}:where(.wp-block-search__button){border:1px solid #ccc;padding:6px 10px}.wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}:where(.wp-block-search__label){width:100%}.wp-block-search.wp-block-search__button-only .wp-block-search__button{box-sizing:border-box;display:flex;flex-shrink:0;justify-content:center;margin-left:0;max-width:100%}.wp-block-search.wp-block-search__button-only .wp-block-search__inside-wrapper{min-width:0!important;transition-property:width}.wp-block-search.wp-block-search__button-only .wp-block-search__input{flex-basis:100%;transition-duration:.3s}.wp-block-search.wp-block-search__button-only.wp-block-search__searchfield-hidden,.wp-block-search.wp-block-search__button-only.wp-block-search__searchfield-hidden .wp-block-search__inside-wrapper{overflow:hidden}.wp-block-search.wp-block-search__button-only.wp-block-search__searchfield-hidden .wp-block-search__input{border-left-width:0!important;border-right-width:0!important;flex-basis:0;flex-grow:0;margin:0;min-width:0!important;padding-left:0!important;padding-right:0!important;width:0!important}:where(.wp-block-search__input){appearance:none;border:1px solid #949494;flex-grow:1;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;margin-left:0;margin-right:0;min-width:3rem;padding:8px;text-decoration:unset!important;text-transform:inherit}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper){background-color:#fff;border:1px solid #949494;box-sizing:border-box;padding:4px}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input{border:none;border-radius:0;padding:0 4px}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input:focus{outline:none}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) :where(.wp-block-search__button){padding:4px 8px}.wp-block-search.aligncenter .wp-block-search__inside-wrapper{margin:auto}.wp-block[data-align=right] .wp-block-search.wp-block-search__button-only .wp-block-search__inside-wrapper{float:right}
42/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/search/style.min.css */
43</style>
44<style id="wp-block-group-inline-css">
45.wp-block-group{box-sizing:border-box}:where(.wp-block-group.wp-block-group-is-layout-constrained){position:relative}
46/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/group/style.min.css */
47</style>
48<style id="wp-block-post-terms-inline-css">
49.wp-block-post-terms{box-sizing:border-box}.wp-block-post-terms .wp-block-post-terms__separator{white-space:pre-wrap}
50/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/post-terms/style.min.css */
51</style>
52<style id="wp-block-post-title-inline-css">
53.wp-block-post-title{box-sizing:border-box;overflow-wrap:anywhere;word-break:normal}.wp-block-post-title :where(a){font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-decoration:inherit}
54/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/post-title/style.min.css */
55</style>
56<style id="wp-block-post-date-inline-css">
57.wp-block-post-date{box-sizing:border-box}
58/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/post-date/style.min.css */
59</style>
60<style id="wp-block-post-featured-image-inline-css">
61.wp-block-post-featured-image{margin-left:0;margin-right:0}.wp-block-post-featured-image a{display:block;height:100%}.wp-block-post-featured-image :where(img){box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom;width:100%}.wp-block-post-featured-image.alignfull img,.wp-block-post-featured-image.alignwide img{width:100%}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim{background-color:#000;inset:0;position:absolute}.wp-block-post-featured-image{position:relative}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-gradient{background-color:transparent}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-0{opacity:0}
61.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-10{opacity:.1}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-20{opacity:.2}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-30{opacity:.3}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-40{opacity:.4}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-50{opacity:.5}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-60{opacity:.6}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-70{opacity:.7}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-80{opacity:.8}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-90{opacity:.9}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-100{opacity:1}.wp-block-post-featured-image:where(.alignleft,.alignright){width:100%}
62/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/post-featured-image/style.min.css */
63</style>
64<style id="wp-block-paragraph-inline-css">
65.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em}p.has-drop-cap.has-background{overflow:hidden}:root :where(p.has-background){padding:var(--wp--style--block-background-padding,1.25em 2.375em)}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg}
66/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/paragraph/style.min.css */
67</style>
68<style id="wp-block-heading-inline-css">
69h1:where(.wp-block-heading).has-background,h2:where(.wp-block-heading).has-background,h3:where(.wp-block-heading).has-background,h4:where(.wp-block-heading).has-background,h5:where(.wp-block-heading).has-background,h6:where(.wp-block-heading).has-background{padding:var(--wp--style--block-background-padding,1.25em 2.375em)}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg}
70/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/heading/style.min.css */
71</style>
72<style id="wp-block-list-inline-css">
73ol,ul{box-sizing:border-box}:root :where(.wp-block-list.has-background){padding:var(--wp--style--block-background-padding,1.25em 2.375em)}
74/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/list/style.min.css */
75</style>
76<style id="wp-block-post-content-inline-css">
77.wp-block-post-content{display:flow-root}
78/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/post-content/style.min.css */
79</style>
80<style id="wp-block-columns-inline-css">
81.wp-block-columns{box-sizing:border-box;display:flex;flex-wrap:wrap!important}@media (min-width:782px){.wp-block-columns{flex-wrap:nowrap!important}}.wp-block-columns{align-items:normal!important}.wp-block-columns.are-vertically-aligned-top{align-items:flex-start}.wp-block-columns.are-vertically-aligned-center{align-items:center}.wp-block-columns.are-vertically-aligned-bottom{align-items:flex-end}@media (max-width:781px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:100%!important}}@media (min-width:782px){.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns:not(.is-not-stacked-on-mobile)>.wp-block-column[style*=flex-basis]{flex-grow:0}}.wp-block-columns.is-not-stacked-on-mobile{flex-wrap:nowrap!important}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column{flex-basis:0;flex-grow:1}.wp-block-columns.is-not-stacked-on-mobile>.wp-block-column[style*=flex-basis]{flex-grow:0}:where(.wp-block-columns){margin-bottom:1.75em}:where(.wp-block-columns.has-background){padding:var(--wp--style--block-background-padding,1.25em 2.375em)}.wp-block-column{flex-grow:1;min-width:0;overflow-wrap:break-word;word-break:normal}.wp-block-column.is-vertically-aligned-top{align-self:flex-start}.wp-block-column.is-vertically-aligned-center{align-self:center}.wp-block-column.is-vertically-aligned-bottom{align-self:flex-end}.wp-block-column.is-vertically-aligned-stretch{align-self:stretch}.wp-block-column.is-vertically-aligned-bottom,.wp-block-column.is-vertically-aligned-center,.wp-block-column.is-vertically-aligned-top{width:100%}
82/*# sourceURL=https://gloo.agency/wp-content/plugins/gutenberg/build/styles/block-library/columns/style.min.css */
83</style>
84<style id="wp-emoji-styles-inline-css">
85
86	img.wp-smiley, img.emoji {
87		display: inline !important;
88		border: none !important;
89		box-shadow: none !important;
90		height: 1em !important;
91		width: 1em !important;
92		margin: 0 0.07em !important;
93		vertical-align: -0.1em !important;
94		background: none !important;
95		padding: 0 !important;
96	}
97/*# sourceURL=wp-emoji-styles-inline-css */
98</style>
99<style id="wp-block-library-inline-css">
100:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}
100.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap!important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;overflow-wrap:normal!important;padding:0;position:absolute;width:1px;word-break:normal!important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style^=border-color],[style*=";border-color"],[style*="; border-color"]){border-style:solid}html :where([style^=border-top-color],[style*=";border-top-color"],[style*="; border-top-color"]){border-top-style:solid}html :where([style^=border-right-color],[style*=";border-right-color"],[style*="; border-right-color"]){border-right-style:solid}html :where([style^=border-bottom-color],[style*=";border-bottom-color"],[style*="; border-bottom-color"]){border-bottom-style:solid}html :where([style^=border-left-color],[style*=";border-left-color"],[style*="; border-left-color"]){border-left-style:solid}html :where([style^=border-width],[style*=";border-width"],[style*="; border-width"]){border-style:solid}html :where([style^=border-top-width],[style*=";border-top-width"],[style*="; border-top-width"]){border-top-style:solid}html :where([style^=border-right-width],[style*=";border-right-width"],[style*="; border-right-width"]){border-right-style:solid}html :where([style^=border-bottom-width],[style*=";border-bottom-width"],[style*="; border-bottom-width"]){border-bottom-style:solid}html :where([style^=border-left-width],[style*=";border-left-width"],[style*="; border-left-width"]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}
101.has-text-align-justify{text-align:justify;}
102/*# sourceURL=wp-block-library-inline-css */
103</style>
104<link rel='stylesheet' id='all-css-9ed663338ee46dc0a7d2eb45538c8875' href='https://gloo.agency/_static/??-eJydy8ENgCAMAMCFRIQYfBlnqdAACVZCi6xvXMH736jK3yRIomvpMRPr2OABgaaQEpDHoM+eS9AVRLARK07QMMyeeRo/OoYsXz6u3Wzr4pxx1r4VHDKQ' type='text/css' media='all' />
105<style id="wp-block-template-skip-link-inline-css">
106/*! This file is auto-generated */
107.skip-link.screen-reader-text{border:0;clip-path:inset(50%);
107height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute!important;width:1px;word-wrap:normal!important;word-break:normal!important}.skip-link.screen-reader-text:focus{background-color:#eee;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}
108/*# sourceURL=/wp-includes/css/wp-block-template-skip-link.min.css */
109</style>
110<link rel='stylesheet' id='all-css-4a304c48b7ca6043e22109c4b7b816af' href='https://gloo.agency/wp-content/plugins/gravatar-enhanced/build/patterns-view.css?m=1740661622' type='text/css' media='all' />
111<style id="global-styles-inline-css">
112:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--orange: #E25B00;
112--wp--preset--color--ink: #1D1D1B;--wp--preset--color--grey: #9D9DA0;--wp--preset--color--grey-light: #D8D9D6;--wp--preset--color--paper: #FFFFFF;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,0) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-family--head: 'Droid Serif', Georgia, serif;--wp--preset--font-family--body: 'Manrope', -apple-system, sans-serif;--wp--preset--font-family--hand: 'Architects Daughter', cursive;--wp--preset--font-family--droid-serif: "Droid Serif";--wp--preset--text-shadow--light: 0.05em 0.05em 0.1em rgba(0, 0, 0, 0.3);--wp--preset--text-shadow--strong: 0.1em 0.1em 0.25em rgba(0, 0, 0, 0.5);--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}.wp-block-button{--wp--preset--dimension--25: 25%;--wp--preset--dimension--50: 50%;--wp--preset--dimension--75: 75%;--wp--preset--dimension--100: 100%;}:root { --wp--style--global--content-size: 1120px;--wp--style--global--wide-size: 1280px; }:where(body) { margin: 0; }.wp-site-blocks { padding-top: var(--wp--style--root--padding-top); padding-bottom: var(--wp--style--root--padding-bottom); }.has-global-padding { padding-right: var(--wp--style--root--padding-right); padding-left: var(--wp--style--root--padding-left); }.has-global-padding > .alignfull { margin-right: calc(var(--wp--style--root--padding-right) * -1); margin-left: calc(var(--wp--style--root--padding-left) * -1); }.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block, .alignfull)) { padding-right: 0; padding-left: 0; }.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block, .alignfull)) > .alignfull { margin-left: 0; margin-right: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: 24px; margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: 24px; }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-flex){gap: 24px;}:root :where(.is-layout-grid){gap: 24px;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained >
112 :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{background-color: #D8D9D6;color: #1D1D1B;font-family: var(--wp--preset--font-family--body);font-size: 16px;line-height: 1.6;--wp--style--root--padding-top: 0px;--wp--style--root--padding-right: clamp(20px, 5vw, 48px);--wp--style--root--padding-bottom: 0px;--wp--style--root--padding-left: clamp(20px, 5vw, 48px);}a:where(:not(.wp-element-button)){color: #1D1D1B;}h1, h2, h3, h4, h5, h6{font-family: var(--wp--preset--font-family--head);line-height: 1.08;}h3{font-family: var(--wp--preset--font-family--body);font-weight: 600;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #E25B00;border-radius: 999px;border-width: 0;color: #FFFFFF;font-family: var(--wp--preset--font-family--body);font-size: inherit;font-style: inherit;font-weight: 600;letter-spacing: inherit;line-height: inherit;padding-top: calc(0.667em + 2px);padding-right: calc(1.333em + 2px);padding-bottom: calc(0.667em + 2px);padding-left: calc(1.333em + 2px);text-decoration: none;text-transform: inherit;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-orange-color{color: var(--wp--preset--color--orange) !important;}.has-ink-color{color: var(--wp--preset--color--ink) !important;}.has-grey-color{color: var(--wp--preset--color--grey) !important;}.has-grey-light-color{color: var(--wp--preset--color--grey-light) !important;}.has-paper-color{color: var(--wp--preset--color--paper) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-orange-background-color{background-color: var(--wp--preset--color--orange) !important;}.has-ink-background-color{background-color: var(--wp--preset--color--ink) !important;}.has-grey-background-color{background-color: var(--wp--preset--color--grey) !important;}.has-grey-light-background-color{background-color: var(--wp--preset--color--grey-light) !important;}.has-paper-background-color{background-color: var(--wp--preset--color--paper) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-orange-border-color{border-color: var(--wp--preset--color--orange) !important;}.has-ink-border-color{border-color: var(--wp--preset--color--ink) !important;}.has-grey-border-color{border-color: var(--wp--preset--color--grey) !important;}.has-grey-light-border-color{border-color: var(--wp--preset--color--grey-light) !important;}.has-paper-border-color{border-color: var(--wp--preset--color--paper) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}
112.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-head-font-family{font-family: var(--wp--preset--font-family--head) !important;}.has-body-font-family{font-family: var(--wp--preset--font-family--body) !important;}.has-hand-font-family{font-family: var(--wp--preset--font-family--hand) !important;}.has-droid-serif-font-family{font-family: var(--wp--preset--font-family--droid-serif) !important;}.has-light-text-shadow{text-shadow: var(--wp--preset--text-shadow--light) !important;}.has-strong-text-shadow{text-shadow: var(--wp--preset--text-shadow--strong) !important;}
113/*# sourceURL=global-styles-inline-css */
114</style>
115<style id="core-block-supports-inline-css">
116.wp-container-core-group-is-layout-7387b849{flex-wrap:nowrap;}.wp-container-core-group-is-layout-5bbb17ff{justify-content:space-between;}.wp-container-3{top:calc(0px + var(--wp-admin--admin-bar--position-offset, 0px));position:sticky;z-index:10;}.wp-container-core-group-is-layout-013262fc > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:760px;margin-left:auto !important;margin-right:auto !important;}.wp-container-core-group-is-layout-013262fc > .alignwide{max-width:760px;}.wp-container-core-group-is-layout-013262fc .alignfull{max-width:none;}.wp-container-core-navigation-is-layout-2c90304e{flex-direction:column;align-items:flex-start;}.wp-container-core-columns-is-layout-7387b849{flex-wrap:nowrap;}
117/*# sourceURL=core-block-supports-inline-css */
118</style>
119<style id="jetpack-stats-inline-css">
120img#wpstats{display:none}
121/*# sourceURL=jetpack-stats-inline-css */
122</style>
123<link rel='stylesheet' id='gloo-fonts-google-css' href='https://fonts-api.wp.com/css2?family=Manrope:wght@400;500;600;800&#038;family=Architects+Daughter&#038;display=swap' media='all' />
124<link rel='stylesheet' id='gloo-fonts-droid-cdn-css' href='https://fonts.cdnfonts.com/css/droid-serif-2' media='all' />
125<link rel='stylesheet' id='all-css-f1726f02e854b3849511400ef5094b1c' href='https://gloo.agency/_static/??-eJxtjtEOwiAMRX9IbBZdzB6Mn2IYkA2llKxl/L6oQxPj221Pzm1LUoaiuCggs0PHMAUi9cqgmZ0wGH5v9zXsylfArFLIk48MJRlCnuHmJGlzv64uWlpAZyHUIt40UmXEKjOM2QcLbfztbsWbBkg2h/rdR+c8sll8Ek9RVaqDqmHDf+jzwAXP3Wno+v5wHLoHlPhfZQ==' type='text/css' media='all' />
126<link rel='stylesheet' id='open-sans-css' href='https://fonts-api.wp.com/css?family=Open+Sans:300italic,400italic,600italic,300,400,600&#038;subset=latin,latin-ext&#038;display=fallback&#038;ver=7.1.3' media='all' />
127<link rel='stylesheet' id='all-css-983004b6585a561b6df7657af0a71c81' href='https://gloo.agency/wp-content/plugins/jetpack/modules/likes/style.css?m=1765799636' type='text/css' media='all' />
128<style id="jetpack-global-styles-frontend-style-inline-css">
129:root { --font-headings: unset; --font-base: unset; --font-headings-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif; --font-base-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;}
130/*# sourceURL=jetpack-global-styles-frontend-style-inline-css */
131</style>
132<script id="jetpack-mu-wpcom-settings-js-before">
133var JETPACK_MU_WPCOM_SETTINGS = {"assetsUrl":"https://gloo.agency/wp-content/mu-plugins/wpcomsh/jetpack_vendor/automattic/jetpack-mu-wpcom/src/build/"};
134//# sourceURL=jetpack-mu-wpcom-settings-js-before
135</script>
135
136<link rel="https://api.w.org/" href="https://gloo.agency/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://gloo.agency/wp-json/wp/v2/posts/4627" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://gloo.agency/xmlrpc.php?rsd" />
137
138<link rel="canonical" href="https://gloo.agency/musings/content-craft/do-you-care-more-about-who-roasts-your-coffee-than-who-writes-your-copy/" />
139<link rel='shortlink' href='https://wp.me/phl9RO-1cD' />
140<script id="wp-importmap" type="importmap">
141{"imports":{"@wordpress/interactivity":"https://gloo.agency/wp-content/plugins/gutenberg/build/modules/interactivity/index.min.js?ver=b0929e0bd08daccaa778"}}
142</script>
142
143<link rel="modulepreload" href="https://gloo.agency/wp-content/plugins/gutenberg/build/modules/interactivity/index.min.js?ver=b0929e0bd08daccaa778" id="@wordpress/interactivity-js-modulepreload" fetchpriority="low">
144<meta name="description" content="Some people will queue twenty minutes for small-batch coffee. They’ll interrogate the barista about the origin of the beans and the roast profile. And they’ll pay a sizeable premium because a real human, with opinions and a slightly ridiculous moustache, roasted it under a railway arch. Sourdough. Craft gin. Vinyl. Farmers&#039; markets. An entire economy&hellip;" />
145<noscript><style>.jetpack-comments{visibility:visible!important}</style></noscript><style class="wp-fonts-local">
146@font-face{font-family:"Droid Serif";font-style:italic;font-weight:700;font-display:fallback;src:url('https://gloo.agency/wp-content/uploads/fonts/DroidSerif-BoldItalic.woff2') format('woff2');}
147@font-face{font-family:"Droid Serif";font-style:normal;font-weight:700;font-display:fallback;src:url('https://gloo.agency/wp-content/uploads/fonts/DroidSerif-Bold.woff2') format('woff2');}
148@font-face{font-family:"Droid Serif";font-style:italic;font-weight:400;font-display:fallback;src:url('https://gloo.agency/wp-content/uploads/fonts/DroidSerif-Italic.woff2') format('woff2');}
149@font-face{font-family:"Droid Serif";font-style:normal;font-weight:400;font-display:fallback;src:url('https://gloo.agency/wp-content/uploads/fonts/DroidSerif.woff2') format('woff2');}
150</style>
151<link rel="icon" href="https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/cropped-Gloo_logo_RGB_2026-favico.png?fit=32%2C32&#038;ssl=1" sizes="32x32" />
152<link rel="icon" href="https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/cropped-Gloo_logo_RGB_2026-favico.png?fit=192%2C192&#038;ssl=1" sizes="192x192" />
153<link rel="apple-touch-icon" href="https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/cropped-Gloo_logo_RGB_2026-favico.png?fit=180%2C180&#038;ssl=1" />
154<meta name="msapplication-TileImage" content="https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/cropped-Gloo_logo_RGB_2026-favico.png?fit=270%2C270&#038;ssl=1" />
155</head>
156
157<body class="wp-singular post-template-default single single-post postid-4627 single-format-standard wp-embed-responsive wp-theme-gloo-theme is-block-theme">
158<svg width='0' height='0' style='position:absolute' aria-hidden='true'><defs><symbol id='gloo-logo' viewBox='0 0 512 512'>
159  
160  
161  <path fill="currentColor" d="M246.0744019,315.3526611c-6.9853516,0-11.9746094,5.9042969-11.9746094,15.2182617,0,7.9003906,3.9916992,14.4697266,11.8916016,14.4697266,4.4912109,0,8.5654297-2.8271484,10.1455078-7.484375.4160156-1.2470703.5820312-2.6611328.5820312-3.9082031v-7.2353516c0-1.2470703-.0830078-2.328125-.4150391-3.3261719-1.3310547-4.2412109-4.9072266-7.7338867-10.2294922-7.7338867Z"/>
162  <path fill="currentColor" d="M193.6803589,339.3028564c0,4.7402344,3.1601562,6.9853516,6.9023438,6.9853516,5.2392578,0,8.565918-3.3261719,9.7299805-6.7358398.2495117-.7485352.4160156-1.5800781.4160156-2.3286133v-6.9853516c-7.9833984-.1665039-17.0483398,1.2475586-17.0483398,9.0644531Z"/>
163  <path fill="currentColor" d="M291.4840698,314.8536377c-7.4013672,0-10.6450195,6.8193359-11.2270508,11.8920898h21.3725586c.0839844-4.6572266-1.9121094-11.8920898-10.1455078-11.8920898Z"/>
164  <g>
165    <path fill="currentColor" d="M280.9449463,253.3498535c13.1895752,0,23.3218384-10.7045898,23.3218384-24.086731s-10.1322632-24.086792-23.3218384-24.086792-23.3218994,10.7046509-23.3218994,24.086792,10.1323242,24.086731,23.3218994,24.086731Z"/>
166    <path fill="currentColor" d="M91.125,228.116394c0,13.7645874,8.4122925,23.5144043,21.984436,23.5144043,5.1622925,0,10.7046509-1.5299683,14.7195435-4.0148926v-37.7462158c-3.5553589-2.5645142-9.1746216-4.805481-14.3370972-4.805481-15.1021118,0-22.3668823,10.8175659-22.3668823,23.0521851Z"/>
167    <path fill="currentColor" d="M256,0C114.6151733,0,0,114.6151733,0,256c0,67.7079468,26.2976074,129.2653809,69.2208252,175.046936-13.4481201,44.2017822-58.9099121,55.8765869-58.9099121,55.8765869,49.9216309,12.84375,88.6885986,4.0880127,116.550293-9.8532715,37.9124146,22.1946411,82.0355225,34.9297485,129.1387939,34.9297485,141.3848267,0,256-114.6151733,256-256S397.3848267,0,256,0ZM280.9455566,180.1334839c30.0115967,0,52.3810425,21.4119873,52.3810425,49.1312256s-22.3694458,49.128479-52.3810425,49.128479c-30.0142822,0-52.3811646-21.4092407-52.3811646-49.128479s22.3668823-49.1312256,52.3811646-49.1312256ZM178.0675049,122.7132568h29.0823975v134.2218628c0,10.5326538,9.9396973,16.932373,9.3851929,17.4868774-2.1973877,2.1973877-18.3006
167592,14.4577026-22.3258057,17.9335327,0,0-16.1417847-9.8806763-16.1417847-35.4204102V122.7132568ZM156.8867188,274.3782959c0,29.6317749-20.2644043,46.071228-50.2761841,46.071228-12.0445557,0-23.8967285-2.8674316-32.1165771-6.8823242v-27.5266724c9.557251,5.9248657,20.4544678,9.557312,30.3967285,9.557312,14.1445312,0,22.9367065-7.2649536,22.9367065-21.2195435v-5.15979l-.3798828-.1925659c-5.5449219,4.0149536-14.1470947,6.3099976-21.984314,6.3099976-22.7493896,0-43.7763062-17.5870972-43.7763062-46.071228,0-27.5293579,20.3465576-49.1312256,49.5957642-49.1312256,24.8132935,0,45.6040649,13.9519653,45.6040649,35.9107056v58.3341064ZM175.4684448,351.6934814c-2.9106445,0-4.9067383-2.2451172-4.9067383-5.2387695,0-3.0771484,2.0791016-5.2392578,4.9897461-5.2392578s4.90625,2.1621094,4.90625,5.2392578c0,2.9936523-1.9125977,5.2387695-4.9892578,5.2387695ZM211.8097534,350.7789307l-.5825195-5.0727539h-.2495117c-2.2451172,3.1601562-6.5693359,5.9873047-12.3076172,5.9873047-8.1494141,0-12.3076172-5.737793-12.3076172-11.559082,0-9.7299805,8.6484375-15.0522461,24.199707-14.96875v-.831543c0-3.3266602-.9150391-9.3139648-9.1479492-9.3139648-3.7421875,0-7.6503906,1.1640625-10.4780273,2.9936523l-1.6630859-4.8232422c3.3261719-2.1621094,8.1499023-3.5761719,13.2226562-3.5761719,12.3076172,0,15.3012695,8.3994141,15.3012695,16.4658203v15.0522461c0,3.4926758.1665039,6.9023438.6655273,9.6464844h-6.652832ZM263.9542847,321.5894775v23.3681641c0,9.230957-1.8291016,14.8857422-5.7382812,18.378418-3.9082031,3.6591797-9.5634766,4.8232422-14.6362305,4.8232422-4.8232422,0-10.1455078-1.1640625-13.3886719-3.3261719l1.8295898-5.5717773c2.6611328,1.6630859,6.8193359,3.1601562,11.8085938,3.1601562,7.484375,0,12.9736328-3.9086914,12.9736328-14.0541992v-4.4907227h-.1669922c-2.2451172,3.7421875-6.5693359,6.7358398-12.8066406,6.7358398-9.9790039,0-17.1308594-8.4819336-17.1308594-19.6254883,0-13.6386719,8.8979492-21.3725586,18.1289062-21.3725586,6.9853516,0,10.8105469,3.6591797,12.5576172,6.9858398h.1660156l.3330078-6.0708008h6.4033203c-.1669922,2.9106445-.3330078,6.1538086-.3330078,11.0600586ZM308.4489136,331.9844971h-28.2749023c.1660156,9.8964844,6.4868164,13.9711914,13.8051758,13.9711914,5.2392578,0,8.3994141-.9150391,11.1435547-2.0791016l1.2470703,5.2392578c-2.578125,1.1640625-6.9853516,2.4946289-13.3886719,2.4946289-12.3911133,0-19.7924805-8.1499023-19.7924805-20.2910156,0-12.1416016,7.1513672-21.7050781,18.8774414-21.7050781,13.1396484,0,16.6328125,11.5595703,16.6328125,18.9609375,0,1.496582-.1669922,2.6611328-.25,3.4091797ZM352.0280151,350.7789307h-7.3183594v-23.2016602c0-6.4868164-2.4121094-11.8920898-9.3134766-11.8920898-4.8242188,0-8.5664062,3.409668-9.8134766,7.484375-.3330078.9150391-.4990234,2.1621094-.4990234,3.409668v24.199707h-7.3183594v-29.3554688c0-4.1582031-.0830078-7.5678711-.3320312-10.894043h6.4863281l.4160156,6.652832h.1660156c1.9960938-3.8256836,6.6533203-7.5678711,13.3056641-7.5678711,5.5722656,0,14.2207031,3.3266602,14.2207031,17.1313477v24.0332031ZM382.3844604,345.7891846c4.1582031,0,6.9023438-1.0810547,8.9814453-1.9956055l1.2470703,5.4882812c-1.9121094.9980469-6.1533203,2.3286133-11.5585938,2.3286133-12.1416016,0-20.0419922-8.2329102-20.0419922-20.5405273,0-12.3911133,8.4824219-21.3720703,21.6220703-21.3720703,4.3242188,0,8.1494141,1.0810547,10.1455078,2.0786133l-1.6640625,5.6552734c-1.7460938-.9980469-4.4902344-1.9125977-8.4814453-1.9125977-9.2314453,0-14.2207031,6.8188477-14.2207031,15.2182617,0,9.3139648,5.9873047,15.0517578,13.9707031,15.0517578ZM424.2164917,339.2198486c-5.2392578,13.8041992-8.8154297,20.8730469-13.8046875,25.1972656-3.5761719,3.1601562-7.1513672,4.4077148-8.9814453,4.7402344l-1.8291016-6.1538086c1.8291016-.5820312,4.2412109-1.746582,6.4033203-3.5761719,1.9951172-1.5795898,4.4902344-4.4072266,6.1533203-8.1494141.3330078-.7485352.5820312-1.3305664.5820312-1.746582,0-.4155273-.1660156-.9975586-.4990234-1.9125977l-14.8857422-37.0893555h7.9833984l8.8154297,23.7836914c.9150391,2.6611328,1.9130859,5.8212891,2.578125,8.2329102h.1660156c.7490234-2.4116211,1.5800781-5.4887695,2.578125-8.3989258l7.9833984-23.6176758h7.734375l-10.9775391,28.6904297ZM397.9320679,278.3931885c-30.0142822,0-52.3811646-21.4092407-52.3811646-49.128479s22.3668823-49.1312256,52.3811646-49.1312256c30.0115967,0,52.3810425,21.4119873,52.3810425,49.1312256s-22.3694458,49.128479-52.3810425,49.128479Z"/>
168    <path fill="currentColor" d="M397.9320679,205.1763306c-13.1922607,0-23.3218384,10.7046509-23.3218384,24.086792s10.1295776,24.086731,23.3218384,24.086731c13.1921387,0,23.3217163-10.7045898,23.3217163-24.086731s-10.1295776-24.086792-23.3217163-24.086792Z"/>
169  </g>
170</symbol></defs></svg>
171<a class="skip-link screen-reader-text" id="wp-skip-link" href="#wp--skip-link--target">Skip to content</a><div class="wp-site-blocks"><header class="wp-block-template-part">
172<nav class="wp-block-group gloo-nav has-paper-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky" style="padding-top:10px;padding-bottom:10px">
173	
174	<div class="wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-5bbb17ff wp-block-group-is-layout-flex">
175		
176		<a href="/" aria-label="Gloo home"><svg width="69" height="69" style="color:#e25b00"><use href="#gloo-logo"></use></svg></a>
177		
178		
179		<div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex">
180			<nav style="font-size:15px;font-weight:500" class="is-responsive gloo-nav-header wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex" aria-label="Header" 
181		 data-wp-interactive="core/navigation" data-wp-context='{"overlayOpenedBy":{"click":false,"hover":false,"focus":false},"type":"overlay","roleAttribute":"","ariaLabel":"Menu"}'><button aria-haspopup="dialog" aria-label="Open menu" class="wp-block-navigation__responsive-container-open" 
182				data-wp-on--click="actions.openMenuOnClick"
183				data-wp-on--keydown="actions.handleMenuKeydown"
184			><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M4 7.5h16v1.5H4z"></path><path d="M4 15h16v1.5H4z"></path></svg></button>
185				<div class="wp-block-navigation__responsive-container"  id="modal-1" 
186				data-wp-class--has-modal-open="state.isMenuOpen"
187				data-wp-class--is-menu-open="state.isMenuOpen"
188				data-wp-watch="callbacks.initMenu"
189				data-wp-on--keydown="actions.handleMenuKeydown"
190				data-wp-on--focusout="actions.handleMenuFocusout"
191				tabindex="-1"
192			>
193					<div class="wp-block-navigation__responsive-close" tabindex="-1">
194						<div class="wp-block-navigation__responsive-dialog" 
195				data-wp-bind--aria-modal="state.ariaModal"
196				data-wp-bind--aria-label="state.ariaLabel"
197				data-wp-bind--role="state.roleAttribute"
198			>
199							<button aria-label="Close menu" class="wp-block-navigation__responsive-container-close" 
200				data-wp-on--click="actions.closeMenuOnClick"
201			><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24" aria-hidden="true" focusable="false"><path d="m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z"></path></svg></button>
202							<div class="wp-block-navigation__responsive-container-content" 
203				data-wp-watch="callbacks.focusFirstElement"
204			 id="modal-1-content">
205								<ul style="font-size:15px;font-weight:500" class="wp-block-navigation__container is-responsive gloo-nav-header wp-block-navigation"><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-musings/"><span class="wp-block-navigation-item__label">Our musings</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-capabilities/"><span class="wp-block-navigation-item__label">Our capabilities</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-track-record-2/"><span class="wp-block-navigation-item__label">Our track record</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-approach/"><span class="wp-block-navigation-item__label">Our approach</span></a></li></ul>
206<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex">
207<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://gloo.agency/our-deets/">Our deets</a></div>
208</div>
209
210								
211							</div>
212						</div>
213					</div>
214				</div></nav>
215			<form role="search" method="get" action="https://gloo.agency/" class="wp-block-search__button-inside wp-block-search__icon-button gloo-header-search wp-block-search" ><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-2" >Search</label><div class="wp-block-search__inside-wrapper" ><input class="wp-block-search__input" id="wp-block-search__input-2" placeholder="Search…" value="" type="search" name="s" required /><button aria-label="Search" class="wp-block-search__button has-icon wp-element-button" type="submit" ><svg class="search-icon" viewBox="0 0 24 24" width="24" height="24">
216					<path d="M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z"></path>
217				</svg></button></div></form>
218		</div>
219		
220	</div>
221	
222</nav>
223
224</header>
225
226
227<main id="wp--skip-link--target" class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-013262fc wp-block-group-is-layout-constrained" style="padding-top:64px;padding-bottom:64px"><div class="taxonomy-category gloo-tag wp-block-post-terms"><a href="https://gloo.agency/category/technology/ai/" rel="tag">AI</a><span class="wp-block-post-terms__separator"> </span><a href="https://gloo.agency/category/musings/client-agency/" rel="tag">client/agency</a><span class="wp-block-post-terms__separator"> </span><a href="https://gloo.agency/category/musings/content-craft/" rel="tag">Content craft</a><span class="wp-block-post-terms__separator"> </span><a href="https://gloo.agency/category/musings/culture-of-work/" rel="tag">Culture of work</a><span class="wp-block-post-terms__separator"> </span><a href="https://gloo.agency/category/musings/" rel="tag">Musings</a></div>
228
229<h2 class="wp-block-post-title">You know who roasts your coffee. Who writes your copy?</h2>
230
231<div class="gloo-yr wp-block-post-date"><time datetime="2026-07-21T22:23:01+01:00">July 21, 2026</time></div>
232
233<figure style="margin-top:24px" class="wp-block-post-featured-image"><img width="7360" height="4629" src="https://gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Cropped shot of a young male hipster working in a trendy coffee shop" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?w=7360&amp;ssl=1 7360w, https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?resize=300%2C189&amp;ssl=1 300w, https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?resize=1024%2C644&amp;ssl=1 1024w, https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?resize=768%2C483&amp;ssl=1 768w, https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?resize=1536%2C966&amp;ssl=1 1536w, https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?resize=2048%2C1288&amp;ssl=1 2048w, https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?w=3000&amp;ssl=1 3000w" sizes="(max-width: 7360px) 100vw, 7360px" data-attachment-id="4630" data-permalink="https://gloo.agency/musings/content-craft/do-you-care-more-about-who-roasts-your-coffee-than-who-writes-your-copy/attachment/i-found-my-lifes-passion-in-a-cup-of-coffee-cropped-shot-of-a-handsome-young-man-working-in-a-cafe/" data-orig-file="https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?fit=7360%2C4629&amp;ssl=1" data-orig-size="7360,4629" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;Arn\u00e9ll Koegelenberg/peopleimages.com - stock.adobe.com&quot;,&quot;camera&quot;:&quot;NIKON D800&quot;,&quot;caption&quot;:&quot;Cropped shot of a handsome young man working in a cafe.&quot;,&quot;created_timestamp&quot;:&quot;1469176338&quot;,&quot;copyright&quot;:&quot;www.peopleimages.com&quot;,&quot;focal_length&quot;:&quot;35&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;I found my lifes passion in a cup of coffee. Cropped shot of a handsome young man working in a cafe.&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Barista" data-image-description="" data-image-caption="&lt;p&gt;Cropped shot of a young man working in a coffee shop&lt;/p&gt;
234" data-large-file="https://i0.wp.com/gloo.agency/wp-content/uploads/2026/07/AdobeStock_498146210.jpeg?fit=1024%2C644&amp;ssl=1" /></figure>
235
236<div class="entry-content wp-block-post-content has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained">
237<p class="wp-block-paragraph">Some people will queue twenty minutes for small-batch coffee. They’ll interrogate the barista about the origin of the beans and the roast profile. And they’ll pay a sizeable premium because a real human, with opinions and a slightly ridiculous moustache, roasted it under a railway arch.</p>
238
239
240
241<p class="wp-block-paragraph">Sourdough. Craft gin. Vinyl. Farmers&#8217; markets. An entire economy built on the promise that craftsmanship makes a difference.</p>
242
243
244
245<p class="wp-block-paragraph">Yet, while culture has gone nuts about “artisanal”, we’ve seen content production industrialised.</p>
246
247
248
249<p class="wp-block-paragraph">Many marketers are weirdly relaxed about handing over the thing that is supposed to make their company stand out to a probabilistic algorithm. A very sophisticated algorithm to be sure, but still an algorithm. The “instant” of the content world.</p>
250
251
252
253<h2 class="wp-block-heading"><strong>The great punctuation panic</strong></h2>
254
255
256
257<p class="wp-block-paragraph">Here&#8217;s the surreal bit. For twenty years I&#8217;ve had clients tell me that no one cares about commas—and that grammar pedantry was something to be tolerated, like a colleague who likes to constantly remind you that they do triathlons.</p>
258
259
260
261<p class="wp-block-paragraph">Those same clients are now clutching their pearls over the abundance of em-dashes, squinting at perfectly good sentences and asking, &#8220;did a human write this?&#8221;</p>
262
263
264
265<p class="wp-block-paragraph">They were wrong then. And they&#8217;re wrong now, but in an interesting way. Because when every feed is flooded with the same frictionless, AI-scented prose, tiny human tells suddenly matter. The slightly odd sentence. The deliberate pause. The joke that doesn&#8217;t quite land, but is a hallmark of beats per minute over gigahertz.</p>
266
267
268
269<p class="wp-block-paragraph">Oddly, the growing scarcity of imperfection has made it a sign of quality. And scarcity, as any economist (or coffee roaster) will tell you, is where the value is.</p>
270
271
272
273<h2 class="wp-block-heading"><strong>The arithmetic of the average</strong></h2>
274
275
276
277<p class="wp-block-paragraph">There&#8217;s a structural reason why AI-generated prose is insipid and it&#8217;s not a bug. An LLM is, at heart, a consensus engine. It’s trained on everyone and so sounds like no one.</p>
278
279
280
281<p class="wp-block-paragraph">That&#8217;s fine—useful, even—when you want to conform. A privacy policy for example. But it’s fatal when the entire job of the words is to be distinguishable.</p>
282
283
284
285<p class="wp-block-paragraph">Brand voice exists for exactly one reason: so that people can tell you apart. Give that job to a machine optimised to reduce variation from the mean and you haven&#8217;t scaled your voice, you&#8217;ve erased it—quickly and with excellent grammar—but erased it nonetheless.</p>
286
287
288
289<p class="wp-block-paragraph">Aged 8, I read my dad’s copy of <a href="https://en.wikipedia.org/wiki/The_Book_of_Heroic_Failures" target="_blank" rel="noopener">The Book of Heroic Failures</a>. I remember many of its anecdotes to this day, including the one about buses that repeatedly flew past queues of wannabe passengers. When they complained, the local authority explained that if the buses stopped to collect passengers they would not be able to keep to the official timetable. Much of the content produced today, even that used in large expensive campaigns, suffers from the same problem. In the quest to save a few bucks, project owners have forgotten about trying to pick up customers along the way.</p>
290
291
292
293<h2 class="wp-block-heading"><strong>The ditch on the other side</strong></h2>
294
295
296
297<p class="wp-block-paragraph">But there&#8217;s an equal and opposite silliness where people react to any whiff of silicon like a Victorian seeing a naked ankle.</p>
298
299
300
301<p class="wp-block-paragraph">LinkedIn is full of people justifying their use of AI, as if it’s a sin that must be confessed. By that logic we should also give up 
301spellcheck and turn off those grammar squiggles… even abandon Word processing apps entirely! Every writer you admire used tools. Hemingway famously swore by his Royal typewriter. Douglas Adams, a favourite of mine, was an Apple fanboy and the first person in the UK to own a Mac.</p>
302
303
304
305<p class="wp-block-paragraph">The question was never whether a machine touched the words, but rather whether a human meant them; whether somebody with skin in the game decided this is how we want to sound, this is the reaction we want to evoke.</p>
306
307
308
309<p class="wp-block-paragraph">I’m not anti-AI. I’m anti-homogeneity.</p>
310
311
312
313<h2 class="wp-block-heading"><strong>AI didn&#8217;t invent beige copy</strong></h2>
314
315
316
317<p class="wp-block-paragraph">Now for the uncomfortable part, and the connection to my recent article on <a href="https://www.linkedin.com/pulse/you-ready-agentic-ai-your-culture-make-investment-john-jameson-gzmpe/">agentic AI and corporate culture</a>.</p>
318
319
320
321<p class="wp-block-paragraph">AI did not invent bland, interchangeable corporate speak; that dishonour goes to the twelve SMEs in the review group, the VP who &#8220;just wants a quick look&#8221;, and the lawyers who must check every word. AI just does it faster and at a fraction of the cost.</p>
322
323
324
325<p class="wp-block-paragraph">Which is why the voice problem, like the autonomy problem, is really a culture issue. A distinctive voice requires someone empowered to sound different—and a leadership willing to sign off on content that somebody somewhere, yes even an analyst or potential customer, might disagree with. Companies trapped in cultures of negative success, where the safest sentence is the best sentence, were always going to end up sounding like everyone else.</p>
326
327
328
329<h2 class="wp-block-heading"><strong>This isn’t what we were promised</strong></h2>
330
331
332
333<p class="wp-block-paragraph">Sci-fi promised us jetpacks and flying cars. Instead, we got the rapid industrialisation of discourse. Jeez, we don’t even have a machine to clean the bathroom yet!</p>
334
335
336
337<p class="wp-block-paragraph">But if we must live in a world of AI-flooded feeds, we might as well play to win. If you want to build a real competitive edge, ask yourself if you are the barista striking up a conversation or the bus driver not even making eye contact with your audience as you efficiently speed by.</p>
338
339
340
341<p class="wp-block-paragraph">Encourage your writers—hardware or wetware—to express a point of view and embrace a little imperfection. And don’t get in a tizz over the odd em-dash.</p>
342
343
344
345<div class="wp-block-group gloo-republish has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-top-color:#D8D9D6;border-top-width:1px;margin-top:48px;padding-top:20px">
346<p class="gloo-hand wp-block-paragraph" style="font-size:15px">Also posted on <a href="https://www.linkedin.com/pulse/you-know-who-roasts-your-coffee-writes-copy-john-jameson-d15pe/">LinkedIn</a>.</p>
347</div>
348
349
350
351<div class="wp-block-group gloo-related is-layout-flow wp-block-group-is-layout-flow">
352<p class="gloo-kicker wp-block-paragraph">Keep reading</p>
353
354
355
356<ul class="wp-block-list gloo-related-list">
357<li><a href="https://gloo.agency/musings/content-craft/what-if-ai-really-did-replace-copywriters/">What if AI really did replace copywriters?</a> <span class="gloo-why">— We tested the replace-the-copywriters theory ourselves, back in 2019.</span></li>
358
359
360
361<li><a href="https://gloo.agency/legacy/blogs/forget-the-top-ten-writing-rules/">Forget the top ten writing rules</a> <span class="gloo-why">— Evidence we&#8217;ve been fussy about who writes the words since 2011.</span></li>
362
363
364
365<li><a href="https://gloo.agency/musings/unfiltered/marketing-ai/">Unfiltered: AI in marketing</a> <span class="gloo-why">— Where we stand on the machines, minus the filter.</span></li>
366</ul>
367</div>
368</div></main>
369
370
371<footer class="wp-block-template-part">
372<footer class="wp-block-group gloo-ink gloo-footer is-layout-flow wp-block-group-is-layout-flow">
373	
374	<div class="wp-block-group gloo-footer-main has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:64px;padding-bottom:56px">
375		
376		<svg class="gloo-footer-mark" aria-hidden="true"><use href="#gloo-logo"></use></svg>
377		
378		
379		<div class="wp-block-columns gloo-footer-cols is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex">
380			
381			<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
382				
383				<svg width="76" height="76" style="color:#fff;position:relative"><use href="#gloo-logo"></use></svg>
384				<p class="gloo-hand gloo-strap">Human insight. Creativity that delivers. AI when it helps.</p>
385				
386			</div>
387			
388			
389			<div class="wp-block-column gloo-footer-col is-layout-flow wp-block-column-is-layout-flow">
390				<h4 class="wp-block-heading">Gloo</h4>
391				<nav class="is-vertical gloo-nav-footer wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2c90304e wp-block-navigation-is-layout-flex" aria-label="Footer"><ul class="wp-block-navigation__container is-vertical gloo-nav-footer wp-block-navigation"><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/"><span class="wp-block-navigation-item__label">Home</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/how-we-use-ai/"><span class="wp-block-navigation-item__label">How we use AI</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-approach/"><span class="wp-block-navigation-item__label">Our approach</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-capabilities/"><span class="wp-block-navigation-item__label">Our capabilities</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-deets/"><span class="wp-block-navigation-item__label">Our deets</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-musings/"><span class="wp-block-navigation-item__label">Our musings</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-track-record-2/"><span class="wp-block-navigation-item__label">Our track record</span></a></li></ul></nav>
392			</div>
393			
394			
395			<div class="wp-block-column gloo-footer-col is-layout-flow wp-block-column-is-layout-flow">
396				<h4 class="wp-block-heading">Elsewhere</h4>
397				<nav class="is-vertical gloo-nav-elsewhere wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2c90304e wp-block-navigation-is-layout-flex" aria-label="Elsewhere"><ul class="wp-block-navigation__container is-vertical gloo-nav-elsewhere wp-block-navigation"><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-approach/"><span class="wp-block-navigation-item__label">Our approach</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content"  href="https://gloo.agency/our-track-record-2/"><span class="wp-block-navigation-item__label">Our track record</span></a></li></ul></nav>
398				<div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex" style="margin-top:18px"><div class="wp-block-button"><a class="wp-block-button__link" href="https://www.linkedin.com/company/wearegloo">Gloo on LinkedIn</a></div></div>
399			</div>
400			
401		</div>
402		
403	</div>
404	
405	
406	<div class="wp-block-group gloo-footer-sub has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:22px;padding-bottom:22px">
407		
408		<div class="wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-5bbb17ff wp-block-group-is-layout-flex">
409			<p class="gloo-fineprint wp-block-paragraph">© Gloo. Written by humans. Built with all the tools.</p>
410			<p class="gloo-footer-legal wp-block-paragraph"><a href="/our-privacy-policy">Privacy</a> <a href="/our-tax-policy">Tax policy</a> <a href="/terms-and-conditions">Terms</a></p>
411		</div>
412		
413		<p class="gloo-fineprint gloo-footer-address wp-block-paragraph">Gloo Communications Limited. Registered in England and Wales, company number 07057182. Registered office: Victoria House, 26 Queen Victoria Street, Reading RG1 1TG. VAT number GB985114505.</p>
414	</div>
415	
416</footer>
417
418</footer></div>
419<!-- wpcom_wp_footer -->
420<script type="speculationrules">
421{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/gloo-theme/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
422</script>
422
423<meta id="bilmur" property="bilmur:data" content="" data-customproperties="{&quot;woo_active&quot;:&quot;0&quot;,&quot;logged_in&quot;:&quot;0&quot;,&quot;wptheme&quot;:&quot;gloo-theme&quot;,&quot;wptheme_is_block&quot;:&quot;1&quot;}" data-provider="wordpress.com" data-service="atomic"  data-site-tz="Europe/London"  >
424<script defer src="https://s0.wp.com/wp-content/js/bilmur.min.js?m=202641"></script>
424
425	
425<script>
426	(function(){
427		var straps=[
428			"Human insight. Creativity that delivers. AI when it helps.",
429			"Crafted by experts. Scaled with AI."
430		];
431		var el=document.querySelector(".gloo-strap");
432		if(el){el.textContent=straps[Math.floor(Math.random()*straps.length)];}
433	})();
434	</script>
434
435						<div class="jetpack-subscription-modal">
436						<div class="jetpack-subscription-modal__modal-content">
437								
438	<div class="wp-block-group has-border-color jetpack-subscription-modal__modal-content-form is-layout-flow wp-block-group-is-layout-flow" style="border-color:#dddddd;border-width:1px;margin-top:0;margin-bottom:0;padding:32px">
439
440		
441		<h2 class="wp-block-heading has-text-align-center" style="margin-top:4px;margin-bottom:10px;font-size:26px;font-style:normal;font-weight:600">Discover more from Gloo - content that delivers</h2>
442		
443
444		
445		<p class="has-text-align-center wp-block-paragraph" style='margin-top:4px;margin-bottom:0px;font-size:15px'>Subscribe now to keep reading and get access to the full archive.</p>
446		
447
448			<div class="wp-block-jetpack-subscriptions__supports-newline is-style-compact wp-block-jetpack-subscriptions">
449		<div class="wp-block-jetpack-subscriptions__container is-not-subscriber">
450							<form
451					action="https://wordpress.com/email-subscriptions"
452					method="post"
453					accept-charset="utf-8"
454					data-blog="256240532"
455					data-post_access_level="everybody"
456					data-subscriber_email=""
457					id="subscribe-blog"
458				>
459					<div class="wp-block-jetpack-subscriptions__form-elements">
460												<p id="subscribe-email">
461							<label
462								id="subscribe-field-label"
463								for="subscribe-field"
464								class="screen-reader-text"
465							>
466								Type your email…							</label>
467							<input
468									required="required"
469									type="email"
470									name="email"
471									autocomplete="email"
472									
473									style="font-size: 16px;padding: 15px 23px 15px 23px;border-radius: 50px;border-width: 1px;"
474									placeholder="Type your email…"
475									value=""
476									id="subscribe-field"
477									title="Please fill in this field."
478								/>						</p>
479												<p id="subscribe-submit"
480													>
481							<input type="hidden" name="action" value="subscribe"/>
482							<input type="hidden" name="blog_id" value="256240532"/>
483							<input type="hidden" name="source" value="https://gloo.agency/musings/content-craft/do-you-care-more-about-who-roasts-your-coffee-than-who-writes-your-copy/"/>
484							<input type="hidden" name="sub-type" value="subscribe-block"/>
485							<input type="hidden" name="app_source" value="atomic-subscription-modal-lo"/>
486							<input type="hidden" name="redirect_fragment" value="subscribe-blog"/>
487							<input type="hidden" name="lang" value="en_US"/>
488							<input type="hidden" id="_wpnonce" name="_wpnonce" value="a2e185d450" /><input type="hidden" name="_wp_http_referer" value="/musings/content-craft/do-you-care-more-about-who-roasts-your-coffee-than-who-writes-your-copy/" /><input type="hidden" name="post_id" value="4627"/>							<button type="submit"
489																	class="wp-block-button__link"
490																									style="font-size: 16px;padding: 15px 23px 15px 23px;margin: 0; margin-left: 10px;border-radius: 50px;border-width: 1px;"
491																name="jetpack_subscriptions_widget"
492							>
493								Subscribe							</button>
494						</p>
495					</div>
496				</form>
497								</div>
498	</div>
499	
500
501		
502		<p class="has-text-align-center jetpack-subscription-modal__close wp-block-paragraph" style="margin-top:20px;font-size:14px"><a href="#">Continue reading</a></p>
503		
504	</div>
505							</div>
506					</div>
507			
507<script data-wp-router-options="{&quot;loadOnClientNavigation&quot;:true}" fetchpriority="low" id="@wordpress/block-library/navigation/view-js-module" src="https://gloo.agency/wp-content/plugins/gutenberg/build/modules/block-library/navigation/view.min.js?ver=5381c0a3642be76565c7" type="module"></script>
vendor: 1 bytes, line 507
507
508<script id="wp-script-module-data-@wordpress/interactivity" type="application/json">
509{"state":{"jetpack-search":{"siteId":256240532,"apiRoot":"https://gloo.agency/wp-json/","nonce":"3a79929543","isPrivateSite":false,"isWpcom":false,"isPhotonEnabled":true,"disableTracking":false,"isWooCommerceBlocksEnabled":false,"homeUrl":"https://gloo.agency","locale":"en-US","dateFormat":"F j, Y","searchQuery":"","hasSearchParam":false,"searchParamName":"q","sortOrder":"relevance","activeFilters":[],"filterLogic":[],"priceRange":null,"staticFilterSelections":{},"filterConfigs":[],"results":[],"aggregations":{},"retainedFilterOptions":{},"totalResults":0,"pageHandle":null,"isLoading":false,"isLoadingMore":false,"hasError":false,"resultsCountText":"","strings":{"searching":"Searching…","resultsCountSingle":"Found %d result","resultsCountPlural":"Found %d results","removeFilter":"Remove %s","ratingStarsTop":"5 stars","ratingStarsAndUpSingle":"%d star and up","ratingStarsAndUpPlural":"%d stars and up","priceRangeFromTo":"%1$s – %2$s","priceRangeFrom":"%s+","priceRangeUpTo":"Under %s","priceLabel":"Price","suggestionLabelQuery":"Suggestions","suggestionLabelTaxonomy":"Popular Filters","suggestionLabelPost":"Articles","aiErrorMessage":"Sorry, an error occurred while generating an answer.","aiErrorCode":"Error code: %s"},"priceCurrencySymbol":"$","aiExtendedLoadingHints":["Searching harder","Looking deeper into this","Finding a more complete answer","Analyzing additional sources","Gathering more details","Pulling in more context","Expanding the search","Rolling up my virtual sleeves","Digging through the archives","Putting on my reading glasses","Checking under the digital couch cushions","Consulting the oracle","Asking a smarter algorithm","Brewing a fresh batch of insights","Unleashing the full power of search"],"wcStockStatusLabels":{"instock":"In stock"},"highlightPhraseOnly":false,"highlightFilterStopwords":[],"highlightFields":null,"additionalBlogIds":[],"adminQueryFilter":null,"customResults":[]}}}
510</script>
510
511<link rel='stylesheet' id='all-css-0a418a5cf245ce826187c1945a579ac5' href='https://gloo.agency/wp-content/plugins/jetpack/_inc/blocks/subscriptions/view.css?m=1779184514' type='text/css' media='all' />
512<script type='text/javascript'  src='https://gloo.agency/_static/??-eJwrL9BNzs8rSc0r0S/JSM1NLdZPz8nP1wWz9ROLi1NLivWzivVTihLL9bKKdcqJU56Wk5mcnZSfnw3UY59ra2huaWBhaWFmYgEAO64obA=='></script>
vendor: 1 bytes, line 512
512
513<script id="wp-dom-ready-js" src="https://gloo.agency/wp-content/plugins/gutenberg/build/scripts/dom-ready/index.min.js?ver=3fe927cab37bf38d6a23"></script>
vendor: 1 bytes, line 513
513
514<script id="subscription-modal-js-js-extra">
515var subscriptionData = {"homeUrl":"gloo.agency"};
516//# sourceURL=subscription-modal-js-js-extra
517</script>
vendor: 1 bytes, line 517
517
518<script type='text/javascript'  src='https://gloo.agency/_static/??-eJyFzLEOgzAMBNAfampgoQwV35ImVgk4TsCx+P166IjEcjrp6e6sLhRuyA0q6TexwIqt+rBBLlEJBULJ2VxA9CPhSLWlws7Uk7Py5wt9rvI47/8pbZa7ouLiORIeNpzzux+nruuncXj9APOHPn4='></script>
vendor: 1 bytes, line 518
518
519<script id="jetpack-stats-js-before">
520_stq = window._stq || [];
521_stq.push([ "view", {"v":"ext","blog":"256240532","post":"4627","tz":"1","srv":"gloo.agency","hp":"atomic","ac":"2","amp":"0","j":"1:16.3"} ]);
522_stq.push([ "clickTrackerInit", "256240532", "4627" ]);
523//# sourceURL=jetpack-stats-js-before
524</script>
vendor: 1 bytes, line 524
524
525<script data-wp-strategy="defer" defer fetchpriority="low" id="jetpack-stats-js" src="https://stats.wp.com/e-202641.js"></script>
vendor: 1 bytes, line 525
525
526<script id="jetpack-blocks-assets-base-url-js-before">
527var Jetpack_Block_Assets_Base_Url="https://gloo.agency/wp-content/plugins/jetpack/_inc/blocks/";
528//# sourceURL=jetpack-blocks-assets-base-url-js-before
529</script>
vendor: 1 bytes, line 529
529
530<script type='text/javascript'  src='https://gloo.agency/wp-includes/js/dist/vendor/wp-polyfill.min.js?m=1784059681'></script>
vendor: 1 bytes, line 530
530
531<script data-wp-strategy="defer" defer id="jetpack-block-subscriptions-js" src="https://gloo.agency/wp-content/plugins/jetpack/_inc/blocks/subscriptions/view.js?minify=false&#038;ver=16.3"></script>
vendor: 1 bytes, line 531
531
532<script id="wp-emoji-settings" type="application/json">
533{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://gloo.agency/wp-includes/js/wp-emoji-release.min.js?ver=7.1.3"}}
534</script>
vendor: 1 bytes, line 534
534
535<script type="module">
536/*! This file is auto-generated */
537var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))});
538//# sourceURL=https://gloo.agency/wp-includes/js/wp-emoji-loader.min.js
539</script>
539
540</body>
541</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.