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167<ul class="main-navigation"><li class="parent"><a href="/en/the-solution/" class="parent"><span>Solution</span></a><ul class="child-navigation"><li><a href="/en/the-solution/ai-recommendation-engine/">AI-Powered Recommendations</a></li></ul></li><li class="parent"><a href="/en/pricing/" class="parent"><span>Pricing</span></a></li><li class="parent"><a href="/en/industries/" class="parent"><span>Industries</span></a><ul class="child-navigation"><li><a href="/en/industries/retail/">Retail</a></li><li><a href="/en/industries/events/">Events</a></li><li><a href="/en/industries/hospitality/">Hospitality</a></li><li><a href="/en/industries/food-and-beverage/">Food &amp; Beverage</a></li><li><a href="/en/industries/membership-clubs/">Membership Clubs</a></li></ul></li><li class="parent"><a href="/en/elevent/" class="parent"><span>Mobile App</span></a></li><li class="parent"><a href="/en/articles/" class="parent"><span>Articles</span></a></li><li class="parent"><a href="/dashboard/">Login</a></li></ul>
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197  <li itemprop="child"><a href="https://pre-mind.com/"
198         rel="index"
199         itemprop="name item url">Home</a><meta itemprop="position" content="1" /></li><li itemprop="child"><a href="https://pre-mind.com/en/"
200         rel="permalink"
201         itemprop="name item url">English</a><meta itemprop="position" content="2" /></li>
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204
205    <h1>English</h1>
206    <h2 data-block-key="ydi8d">Taking your VIP<br/>customer experience<br/>to the next level</h2><p data-block-key="xyysy"><br/>The PRE:MIND CRM will enhance your VIP customer experience program and create highly personalized offers, resulting in a significant increase in customer satisfaction, and a direct impact on the spending habits of your most valuable clients.</p>
207  </div>
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209  <button type="button" class="next" data-scroll="section:nth-child(2)" aria-label="Next">Next</button>
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219<section id="452c47df-41bc-460d-a1a2-064d9a9fbc03" class="blk-paragraph ">
220  <div class="content align-over">
221    <h1 class="align-over">The Facts &amp; Problems</h1>
222
223    <div class="wrapper">
224      <aside class="paragraph picture"><figure><picture class=" landscape" ><source srcset="https://s.pre-mind.com/media/images/graph_shoppers.width-380.format-webp.webp" type="image/webp"><img loading="lazy" src="https://s.pre-mind.com/media/images/graph_shoppers.width-380.png" alt="Graph shoppers" width="340" height="187" /></picture><figcaption></figcaption></figure></aside>
225
226      <div class="rich-text "><ul><li data-block-key="13w6d">The top 1% of a brand's customers account for 18% of total revenue, the top 2% account for 37%, and the <a href="https://en.wikipedia.org/wiki/Pareto_principle" target="_blank" rel="noopener noreferrer">top 20% account for 80% of total revenue</a>.</li><li data-block-key="54j8c">Increasing customer retention by 5% will result in <a href="https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Marketing%20and%20Sales/Our%20Insights/EBook%20Big%20data%20analytics%20and%20the%20future%20of%20marketing%20sales/Big-Data-eBook.ashx" target="_blank" rel="noopener noreferrer">25% to 95% increase in profits</a>.</li><li data-block-key="frted">Real-time data analytics can <a href="https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty" target="_blank" rel="noopener noreferrer">increase retention by up to 60%</a>.</li><li data-block-key="3r9rk">Loyal customers spend significantly more than new customers.</li><li data-block-key="5grds">High staff turnover, and the increasing mix of online and “live” purchases, results in significant gaps in knowledge about VIP customers.</li></ul></div>
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255  <div class="container">
256    <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==" alt=""/>
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259      allow="autoplay; fullscreen" width="1920" height="1080" frameborder="0" allowfullscreen id="video-b70f5e2f-b933-4a86-a90e-69c937b50aed"></iframe>
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263<script type="text/javascript">
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281<section id="3848881d-7160-47ba-82fd-2f2d1509428f" class="blk-paragraph ">
282  <div class="content align-over">
283    <h1 class="align-over">The Value Proposition</h1>
284
285    <div class="wrapper">
286      <aside class="paragraph picture"><figure><picture class=" landscape" ><source srcset="https://s.pre-mind.com/media/images/img_merging.width-380.format-webp.webp" type="image/webp"><img loading="lazy" src="https://s.pre-mind.com/media/images/img_merging.width-380.png" alt="Merging digital and physical" width="380" height="276" /></picture><figcaption>PRE:MIND is merging the digital and physical worlds</figcaption></figure></aside>
287
288      <div class="rich-text "><h2 data-block-key="gll3a">What the System Does:</h2><ul><li data-block-key="1nnes">Stores rich information about VIP customers and their past buying behavior.</li><li data-block-key="ah98l">Allows for real-time identification when a VIP customer enters any of your venues.</li><li data-block-key="86hg5">Alerts nearby staff to the presence of the VIP, and their preferences.</li><li data-block-key="95d1">Sends push notifications and offers to the VIP, based on their preferences, their specific location, and other key variables.</li></ul><h2 data-block-key="b0ugm">Results:</h2><ul><li data-block-key="94n4c">The VIP receives a much higher level of valuable service.</li><li data-block-key="3bbaj">The VIP is more likely to make additional purchases during their current visit.</li><li data-block-key="bs25j">The VIP is more likely to make additional visits and purchases from you in the future.</li></ul></div>
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310  <img loading="lazy" src="https://s.pre-mind.com/media/images/Pic_2-darken.width-2560.jpg" alt="Multiple iPhones with PREMIND" width="2000" height="1333" />
311</picture>
312
313
314  <div class="content">
315    <a href="/en/elevent/" class="pagelink"></a>
316    <a href="/en/elevent/">
317      <div class="rich-text"><h2 data-block-key="01c0s">Mobile app</h2><p data-block-key="2bto6"><i>Enabling truly personalised relationship experiences that stands out</i></p><p data-block-key="bbwqb">PRE:MIND – the personalised guest experience CRM – can now be combined with our mobile app, the booking solution where personalised service matters.</p></div>
318    </a>
319  </div>
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328<section id="d599c5a0-ff72-4937-97c0-b583849744ad" class="blk-articlelist ">
329  <div class="content">
330    <h1>Articles</h1>
331    
332
333<ul class="list-articles">
334  
335    <li 
336      
337      style="background-image: url(https://s.pre-mind.com/media/images/img_article05_bg_full_wgLGs.2e16d0ba.fill-2560x1440-c100.jpg)" class="first">
338      <figure class="first">
339        <figcaption>Categories <span class="tags">Experiences, Personalization</span></figcaption>
340        <a href="https://pre-mind.com/en/articles/customer-identification-key-experience-shopping/" rel="permalink" aria-labelledby="list-article-15">
341          
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346
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348  <img loading="lazy" src="https://s.pre-mind.com/media/images/img_article05_bg_full_wgLGsJe.2e16d0ba.fill-460x315-c100.jpg" alt="Woman experience shopping" width="460" height="315" />
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353      </figure>
354      <div class="description first">
355        <h2><a href="https://pre-mind.com/en/articles/customer-identification-key-experience-shopping/" rel="permalink" id="list-article-15">Customer identification key to experience shopping</a></h2>
356        <p>In the quest for delivering on experiential retail, stores have morphed into things resembling anything from amusement parks to living rooms. And while there is nothing wrong with that – it hasn&#x27;t done much to personalise the experience.</p>
357        <a href="https://pre-mind.com/en/articles/customer-identification-key-experience-shopping/" rel="permalink">Read &quot;Customer identification key to experience shopping&quot;</a>
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363        <figcaption>Categories <span class="tags">Hospitality, Revenue</span></figcaption>
364        <a href="https://pre-mind.com/en/articles/premind-improves-revenue-management/" rel="permalink" aria-labelledby="list-article-45">
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372  <img loading="lazy" src="https://s.pre-mind.com/media/images/Oneeighty_Indonesia.2e16d0ba.fill-460x315-c100.jpg" alt="Oneeighty, Indonesia" width="460" height="315" />
373</picture>
374
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377      </figure>
378      <div class="description ">
379        <h2><a href="https://pre-mind.com/en/articles/premind-improves-revenue-management/" rel="permalink" id="list-article-45">PRE:MIND improves revenue management</a></h2>
380        <p>Although revenue technology has been around for decades it still supports less than 30% of hotels worldwide. Maybe this is a good thing because the travel industry as we knew it just changed.</p>
381        <a href="https://pre-mind.com/en/articles/premind-improves-revenue-management/" rel="permalink">Read &quot;PRE:MIND improves revenue management&quot;</a>
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434          <div class="rich-text"><p data-block-key="dneeh">PRE:MIND is the right compliment to my company. As an expert in networking, we didn’t know how to monetize our data nor how to deliver our customer service to them. </p><p data-block-key="yp09y">PRE:MIND had the answers from day one. By capturing and enriching the feedback from our customers, we are now able to give them better services and more opportunities to engage with our community.</p><p data-block-key="5tl8t">PRE:MIND is our balance between the offline and online world.</p></div>
435          <div class="rich-text"><h3 data-block-key="cr6y8">Israel Romero</h3><p data-block-key="gizxy">Founder, Romero Premium Networking</p></div>
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465          <div class="rich-text"><p data-block-key="i7igg">At Kamooni we are creating a culture of conscious travel and believe <b>PRE:MIND</b> to be an extremely powerful tool. We use the technology to improve B2C user experience as well as to collect important statistics for our B2B users.</p><p data-block-key="33gny">The tool greatly improves on service delivery to travellers staying at our partner establishments: From VIP treatment at reception to notifying guests of what they can do or expect from their visit, <b>PRE:MIND</b> has made this all possible.</p></div>
466          <div class="rich-text"><h3 data-block-key="zlk4g">Herman Vercuiel</h3><p data-block-key="yorq1">CEO, Kamooni</p></div>
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496          <div class="rich-text"><p data-block-key="w7xk1">Being a part of the Observatory´s culture scene requires a level of personal service that isn’t always a given in a big city. At <i>The Armchair </i>we facilitate that through smart use of technology.</p><p data-block-key="hzc2l">Naturally, we welcome all, but <b>PRE:MIND</b> helps us give extra attention to those true supporters—from near and far.</p></div>
497          <div class="rich-text"><h3 data-block-key="hxee7">Tim Olsson</h3><p data-block-key="muy7u">Owner, The Armchair</p></div>
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