https://scottflear.com/room-home-20260929b/turtle-story.js?v=d9d2c8fdd803

1import { action } from './chapter-elements.js';
2import { photograph, timeline } from './story-elements.js';
3import { turtleOpening, turtleBuilding, turtleAlliance } from './turtle-current.js';
4
5/** Turtle's chapter follows the original business, the community and the app. */
6export function turtleStory() {
7  return `${turtleOpening()}
8    ${turtleBuilding()}
9    ${turtleAlliance()}
10    <section class="turtle-manifesto"><p>Live Like Louise.<br>TRTLE.<br>Turtle Method.</p><div><h3>The name changed.<br>The people made it.</h3><p>I met Ryan Libbey through Rugby Warfare. In 2018, I sat down with Ryan and Louise Thompson to talk about building a fitness business together.</p><p>I brought what I had learned about websites, training products and marketing. They brought their experience and audience. We started with plans people could follow at home.</p></div></section>
11    <section class="origin-spread">
12      ${photograph('/room-home-20260929b/assets/turtle-origins.webp', 'Ryan Libbey and Louise Thompson in an original brand photograph', 'Ryan and Louise. A photograph from the early business archive.')}
13      <div><h3>A small beginning.<br>A much bigger life around it.</h3><p>London, December 2018.</p><p>Live Like Louise grew into TRTLE, then Turtle Method. Plans became challenges. Challenges became a membership. And the membership became a place where people knew one another.</p><p>Rugby Warfare and Turtle later shared resources in Wales. One business had taught me how to build the next.</p></div>
14    </section>
15    <section class="turtle-history"><header><h3>One step made<br>the next possible.</h3></header>
16      ${timeline([
17        ['2018–19', 'Live Like Louise begins', 'We founded the business in December 2018 and began with individual fitness plans. The early work was about getting a useful product into people’s hands.'],
18        ['2020', 'People needed one another', 'During lockdown we added live workouts and a pay-what-you-can offer. The Octagon Challenge brought people through a programme together. Members wanted the support to continue, so we built a monthly membership.'],
19        ['2021', 'A place in your pocket', 'Our first app brought more of the experience together. The business was moving beyond a plan delivered once and towards daily support.'],
20        ['2022', 'The app, and life outside it', 'We launched app V2, ran an Octagon event at CrossFit Putney and took the community to Fforest in Wales. People who had met through a screen were spending real time together.'],
21        ['2026', 'The next version of Turtle', 'The app continues to evolve, alongside my work on connected coaching, creative campaigns and the data systems behind the business. The September 2026 dashboard is shown at the top of this page.'],
22      ], 'Turtle Method history')}
23    </section>
24    <section class="community-album"><header><h3>These are<br>the people.</h3></header>
25      ${photograph('/room-home-20260929b/assets/turtle-community.webp', 'Turtle members gathered outdoors in woodland', 'A community gathering from the Turtle archive.')}
26      <div class="album-note"><p>At Fforest, the community surprised me for my 30th birthday. That photograph explains more about Turtle than a feature list ever could.</p><p>People came for help with their health. Friendships, confidence and a place to belong grew around it.</p>${action('Read my 2022 review', 'https://scottflear.com/annual-review-2022/')}</div>
27      ${photograph('/room-home-20260929b/assets/turtle-fforest.webp', 'Scott laughing at his surprise 30th birthday celebration at the Turtle Fforest retreat', 'Fforest, Wales, 2022. Photograph: Will Chamberlin.', 'birthday-photo')}
28    </section>
29    <p class="story-sources">Updated September 2026. Product overview: <a href="https://turtlemethod.com">Turtle Method</a>. Early history: original business decks and <a href="https://scottflear.com/annual-review-2022/">my 2022 review</a>. Personal contributions and the 15+ event count are my account of the work. The app image is a 13 September 2026 development capture.</p>`;
30}