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104</div><p>Buzzfeed recently wrote an <a href="http://www.buzzfeed.com/mattlynley/meet-the-woman-behind-one-of-facebooks-fastest-growing-and-m">in-depth profile of Deborah Liu</a>, the Facebook executive responsible for Facebook App Install Ads.</p>
105<p><a href="http://appetite-pr.com/wp-content/uploads/2014/02/JackThreads-Mobile-App-Install.png"><img src="http://appetite-pr.com/wp-content/uploads/2014/02/JackThreads-Mobile-App-Install.png" alt="JackThreads-Mobile-App-Install" width="300" height="494" class="aligncenter size-full wp-image-40498" srcset="https://appetite-pr.com/wp-content/uploads/2014/02/JackThreads-Mobile-App-Install.png 300w, https://appetite-pr.com/wp-content/uploads/2014/02/JackThreads-Mobile-App-Install-182x300.png 182w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
106<p><strong>App marketing insight:</strong></p>
107<p>
107Facebook App Install Ads have generated 245 million app installs (that number has surely grown since the article was published on February 12).</p>
108<p>Facebook&#8217;s gargantuan user base and mobile traffic is one of the company&#8217;s key differentiators for app install ads vs. competitors.</p>
109<p>Facebook now has an ad unit for developers to &#8220;re-engage&#8221; with a user after they&#8217;ve installed an app.</p>
110<p>Facebook is <a href="https://www.facebook.com/business/news/Testing-Ads-in-Mobile-Apps">currently testing</a> displaying ads in other apps.</p>
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221</div><footer class="entry-footer"><p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2014-02-19T16:07:15+00:00">February 19, 2014</time> <span class="entry-comments-link"><a href="https://appetite-pr.com/blog/deborah-liu-the-facebook-executive-responsible-for-facebook-app-install-ads/#respond">Leave a Comment</a></span></p></footer></article><section class="author-box" itemprop="author" itemscope="itemscope" itemtype="http://schema.org/Person"><img alt='' src='https://secure.gravatar.com/avatar/84bb7304f4a24e4291e422e2d004b89b?s=70&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/84bb7304f4a24e4291e422e2d004b89b?s=140&amp;d=mm&amp;r=g 2x' class='avatar avatar-70 photo' height='70' width='70' /><h1 class="author-box-title">About <span itemprop="name">Jeff</span></h1><div class="author-box-content" itemprop="description"><p><a href="http://jeffrutherford.com/about/">Jeff Rutherford</a> is co-founder of <a href="http://appetite-pr.com/about-us/">APPetite PR</a>. You can follow him at <a href="https://plus.google.com/117757910488771719712?rel=author">Google+</a>.</p>
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