PageSourceSearch

https://imperatives.co.uk/about/

html imperatives.co.uk collected 2026-10-04 11:51:45 UTC 176,571 bytes, 2,145 lines download raw bytes

1<!doctype html>
2<html lang="en-US">
3<head>
4	<meta charset="UTF-8">
5	<meta name="viewport" content="width=device-width, initial-scale=1">
6	<link rel="profile" href="https://gmpg.org/xfn/11">
7	<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
8
9	<!-- This site is optimized with the Yoast SEO plugin v28.6 - https://yoast.com/product/yoast-seo-wordpress/ -->
10	<title>About - Strategic Imperatives</title>
11	<meta name="description" content="In a world where the only constant is change, it’s never been more critical for service providers to innovate to grow faster and more cost effectively. Strategic Imperatives is a trusted innovation partner to modern service providers looking to navigate change, solve problems and seize opportunities." />
12	<link rel="canonical" href="https://imperatives.co.uk/about/" />
13	<meta property="og:locale" content="en_US" />
14	<meta property="og:type" content="article" />
15	<meta property="og:title" content="About - Strategic Imperatives" />
16	<meta property="og:description" content="In a world where the only constant is change, it’s never been more critical for service providers to innovate to grow faster and more cost effectively. Strategic Imperatives is a trusted innovation partner to modern service providers looking to navigate change, solve problems and seize opportunities." />
17	<meta property="og:url" content="https://imperatives.co.uk/about/" />
18	<meta property="og:site_name" content="Strategic Imperatives" />
19	<meta property="article:modified_time" content="2025-05-13T20:22:15+00:00" />
20	<meta property="og:image" content="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1024x743.png" />
21	<meta property="og:image:width" content="1024" />
22	<meta property="og:image:height" content="743" />
23	<meta property="og:image:type" content="image/png" />
24	<meta name="twitter:card" content="summary_large_image" />
25	<meta name="twitter:label1" content="Est. reading time" />
26	<meta name="twitter:data1" content="10 minutes" />
27	
27<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/imperatives.co.uk\/about\/","url":"https:\/\/imperatives.co.uk\/about\/","name":"About - Strategic Imperatives","isPartOf":{"@id":"https:\/\/imperatives.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imperatives.co.uk\/about\/#primaryimage"},"image":{"@id":"https:\/\/imperatives.co.uk\/about\/#primaryimage"},"thumbnailUrl":"https:\/\/imperatives.co.uk\/wp-content\/uploads\/2025\/05\/Group-427319274.png","datePublished":"2025-05-06T12:55:53+00:00","dateModified":"2025-05-13T20:22:15+00:00","description":"In a world where the only constant is change, it’s never been more critical for service providers to innovate to grow faster and more cost effectively. Strategic Imperatives is a trusted innovation partner to modern service providers looking to navigate change, solve problems and seize opportunities.","breadcrumb":{"@id":"https:\/\/imperatives.co.uk\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imperatives.co.uk\/about\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imperatives.co.uk\/about\/#primaryimage","url":"https:\/\/imperatives.co.uk\/wp-content\/uploads\/2025\/05\/Group-427319274.png","contentUrl":"https:\/\/imperatives.co.uk\/wp-content\/uploads\/2025\/05\/Group-427319274.png","width":1161,"height":842},{"@type":"BreadcrumbList","@id":"https:\/\/imperatives.co.uk\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/imperatives.co.uk\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/imperatives.co.uk\/#website","url":"https:\/\/imperatives.co.uk\/","name":"Strategic Imperatives","description":"Creating innovation that transform markets","publisher":{"@id":"https:\/\/imperatives.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imperatives.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/imperatives.co.uk\/#organization","name":"Strategic Imperatives","url":"https:\/\/imperatives.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imperatives.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/imperatives.co.uk\/wp-content\/uploads\/2025\/05\/SI_landscape.svg","contentUrl":"https:\/\/imperatives.co.uk\/wp-content\/uploads\/2025\/05\/SI_landscape.svg","width":1770,"height":198,"caption":"Strategic Imperatives"},"image":{"@id":"https:\/\/imperatives.co.uk\/#\/schema\/logo\/image\/"}}]}</script>
27
28	<!-- / Yoast SEO plugin. -->
29
30
31<link rel='dns-prefetch' href='//www.googletagmanager.com' />
32<link rel="alternate" type="application/rss+xml" title="Strategic Imperatives &raquo; Feed" href="https://imperatives.co.uk/feed/" />
33<link rel="alternate" type="application/rss+xml" title="Strategic Imperatives &raquo; Comments Feed" href="https://imperatives.co.uk/comments/feed/" />
34<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://imperatives.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fimperatives.co.uk%2Fabout%2F" />
35<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://imperatives.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fimperatives.co.uk%2Fabout%2F&#038;format=xml" />
36<style id="wp-img-auto-sizes-contain-inline-css">
37img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}
38/*# sourceURL=wp-img-auto-sizes-contain-inline-css */
39</style>
40<style id="wp-emoji-styles-inline-css">
41
42	img.wp-smiley, img.emoji {
43		display: inline !important;
44		border: none !important;
45		box-shadow: none !important;
46		height: 1em !important;
47		width: 1em !important;
48		margin: 0 0.07em !important;
49		vertical-align: -0.1em !important;
50		background: none !important;
51		padding: 0 !important;
52	}
53/*# sourceURL=wp-emoji-styles-inline-css */
54</style>
55<style id="global-styles-inline-css">
56:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,0) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);
56--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}:root { --wp--style--global--content-size: 800px;--wp--style--global--wide-size: 1200px; }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: 24px; margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: 24px; }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-flex){gap: 24px;}:root :where(.is-layout-grid){gap: 24px;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit;letter-spacing: inherit;line-height: inherit;padding-top: calc(0.667em + 2px);padding-right: calc(1.333em + 2px);padding-bottom: calc(0.667em + 2px);padding-left: calc(1.333em + 2px);text-decoration: none;text-transform: inherit;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}
56.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
57:root :where(.wp-block-icon svg){width: 24px;}
58:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
59/*# sourceURL=global-styles-inline-css */
60</style>
61<link rel='stylesheet' id='hello-elementor-css' href='https://imperatives.co.uk/wp-content/themes/hello-elementor/assets/css/reset.css?ver=3.5.1' media='all' />
62<link rel='stylesheet' id='hello-elementor-theme-style-css' href='https://imperatives.co.uk/wp-content/themes/hello-elementor/assets/css/theme.css?ver=3.5.1' media='all' />
63<link rel='stylesheet' id='hello-elementor-header-footer-css' href='https://imperatives.co.uk/wp-content/themes/hello-elementor/assets/css/header-footer.css?ver=3.5.1' media='all' />
64<link rel='stylesheet' id='elementor-frontend-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/custom-frontend.min.css?ver=1791065381' media='all' />
65<link rel='stylesheet' id='elementor-post-6-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/post-6.css?ver=1791065382' media='all' />
66<link rel='stylesheet' id='widget-image-css' href='https://imperatives.co.uk/wp-content/plugins/elementor/assets/css/widget-image.min.css?ver=4.3.3' media='all' />
67<link rel='stylesheet' id='widget-mega-menu-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/custom-pro-widget-mega-menu.min.css?ver=1791065382' media='all' />
68<link rel='stylesheet' id='e-sticky-css' href='https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/css/modules/sticky.min.css?ver=4.3.1' media='all' />
69<link rel='stylesheet' id='widget-heading-css' href='https://imperatives.co.uk/wp-content/plugins/elementor/assets/css/widget-heading.min.css?ver=4.3.3' media='all' />
70<link rel='stylesheet' id='widget-icon-list-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/custom-widget-icon-list.min.css?ver=1791065381' media='all' />
71<link rel='stylesheet' id='swiper-css' href='https://imperatives.co.uk/wp-content/plugins/elementor/assets/lib/swiper/v8/css/swiper.min.css?ver=8.4.5' media='all' />
72<link rel='stylesheet' id='e-swiper-css' href='https://imperatives.co.uk/wp-content/plugins/elementor/assets/css/conditionals/e-swiper.min.css?ver=4.3.3' media='all' />
73<link rel='stylesheet' id='widget-testimonial-carousel-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/custom-pro-widget-testimonial-carousel.min.css?ver=1791065381&#038;ver=4.3.1' media='all' />
74<link rel='stylesheet' id='widget-carousel-module-base-css' href='https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/css/widget-carousel-module-base.min.css?ver=4.3.1' media='all' />
75<link rel='stylesheet' id='e-animation-fadeInRight-css' href='https://imperatives.co.uk/wp-content/plugins/elementor/assets/lib/animations/styles/fadeInRight.min.css?ver=4.3.3' media='all' />
76<link rel='stylesheet' id='e-animation-fadeInLeft-css' href='https://imperatives.co.uk/wp-content/plugins/elementor/assets/lib/animations/styles/fadeInLeft.min.css?ver=4.3.3' media='all' />
77<link rel='stylesheet' id='e-animation-fadeInUp-css' href='https://imperatives.co.uk/wp-content/plugins/elementor/assets/lib/animations/styles/fadeInUp.min.css?ver=4.3.3' media='all' />
78<link rel='stylesheet' id='widget-image-box-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/custom-widget-image-box.min.css?ver=1791065381' media='all' />
79<link rel='stylesheet' id='elementor-post-789-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/post-789.css?ver=1791065446' media='all' />
80<link rel='stylesheet' id='elementor-post-35-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/post-35.css?ver=1791065383' media='all' />
81<link rel='stylesheet' id='elementor-post-148-css' href='https://imperatives.co.uk/wp-content/uploads/elementor/css/post-148.css?ver=1791065383' media='all' />
82<style id="elementor-pro-custom-fonts-inline-css">
83@font-face {
84	font-family: 'Inter';
85	font-display: auto;
86	src: url('/wp-content/uploads/2025/05/Inter-VariableFont_opszwght.ttf') format('truetype');
87}
88
89@font-face {
90	font-family: 'Funnel Sans';
91	font-style: normal;
92	font-weight: 700;
93	font-display: auto;
94	src: url('/wp-content/uploads/2025/05/FunnelSans-Bold.eot');
95	src: url('/wp-content/uploads/2025/05/FunnelSans-Bold.eot?#iefix') format('embedded-opentype'),
96		url('/wp-content/uploads/2025/05/FunnelSans-Bold.woff2') format('woff2'),
97		url('/wp-content/uploads/2025/05/FunnelSans-Bold.woff') format('woff'),
98		url('/wp-content/uploads/2025/05/FunnelSans-Bold.ttf') format('truetype'),
99		url('/wp-content/uploads/2025/05/FunnelSans-Bold.svg#FunnelSans') format('svg');
100}
101@font-face {
102	font-family: 'Funnel Sans';
103	font-style: normal;
104	font-weight: normal;
105	font-display: auto;
106	src: url('/wp-content/uploads/2025/05/FunnelSans-Regular.eot');
107	src: url('/wp-content/uploads/2025/05/FunnelSans-Regular.eot?#iefix') format('embedded-opentype'),
108		url('/wp-content/uploads/2025/05/FunnelSans-Regular.woff2') format('woff2'),
109		url('/wp-content/uploads/2025/05/FunnelSans-Regular.woff') format('woff'),
110		url('/wp-content/uploads/2025/05/FunnelSans-Regular.ttf') format('truetype'),
111		url('/wp-content/uploads/2025/05/FunnelSans-Regular.svg#FunnelSans') format('svg');
112}
113@font-face {
114	font-family: 'Funnel Sans';
115	font-style: normal;
116	font-weight: 400;
117	font-display: auto;
118	src: url('/wp-content/uploads/2025/05/FunnelSans-Regular.eot');
119	src: url('/wp-content/uploads/2025/05/FunnelSans-Regular.eot?#iefix') format('embedded-opentype'),
120		url('/wp-content/uploads/2025/05/FunnelSans-Regular.woff2') format('woff2'),
121		url('/wp-content/uploads/2025/05/FunnelSans-Regular.woff') format('woff'),
122		url('/wp-content/uploads/2025/05/FunnelSans-Regular.ttf') format('truetype'),
123		url('/wp-content/uploads/2025/05/FunnelSans-Regular.svg#FunnelSans') format('svg');
124}
125@font-face {
126	font-family: 'Funnel Sans';
127	font-style: normal;
128	font-weight: 300;
129	font-display: auto;
130	src: url('/wp-content/uploads/2025/05/FunnelSans-Regular-1.eot');
131	src: url('/wp-content/uploads/2025/05/FunnelSans-Regular-1.eot?#iefix') format('embedded-opentype'),
132		url('/wp-content/uploads/2025/05/FunnelSans-Light.woff2') format('woff2'),
133		url('/wp-content/uploads/2025/05/FunnelSans-Light.woff') format('woff'),
134		url('/wp-content/uploads/2025/05/FunnelSans-Light.ttf') format('truetype'),
135		url('/wp-content/uploads/2025/05/FunnelSans-Light.svg#FunnelSans') format('svg');
136}
137@font-face {
138	font-family: 'Funnel Sans';
139	font-style: normal;
140	font-weight: 600;
141	font-display: auto;
142	src: url('/wp-content/uploads/2025/05/FunnelSans-SemiBold.eot');
143	src: url('/wp-content/uploads/2025/05/FunnelSans-SemiBold.eot?#iefix') format('embedded-opentype'),
144		url('/wp-content/uploads/2025/05/FunnelSans-SemiBold.woff2') format('woff2'),
145		url('/wp-content/uploads/2025/05/FunnelSans-SemiBold.woff') format('woff'),
146		url('/wp-content/uploads/2025/05/FunnelSans-SemiBold.ttf') format('truetype'),
147		url('/wp-content/uploads/2025/05/FunnelSans-SemiBold.svg#FunnelSans') format('svg');
148}
149@font-face {
150	font-family: 'Funnel Sans';
151	font-style: italic;
152	font-weight: 600;
153	font-display: auto;
154	src: url('/wp-content/uploads/2025/05/FunnelSans-SemiBoldItalic.eot');
155	src: url('/wp-content/uploads/2025/05/FunnelSans-SemiBoldItalic.eot?#iefix') format('embedded-opentype'),
156		url('/wp-content/uploads/2025/05/FunnelSans-SemiBoldItalic.woff2') format('woff2'),
157		url('/wp-content/uploads/2025/05/FunnelSans-SemiBoldItalic.woff') format('woff'),
158		url('/wp-content/uploads/2025/05/FunnelSans-SemiBoldItalic.ttf') format('truetype'),
159		url('/wp-content/uploads/2025/05/FunnelSans-SemiBoldItalic.svg#FunnelSans') format('svg');
160}
161
162/*# sourceURL=elementor-pro-custom-fonts-inline-css */
163</style>
164<script id="cookie-law-info-js-extra">
165var _ckyConfig = {"_ipData":[],"_assetsURL":"https://imperatives.co.uk/wp-content/plugins/cookie-law-info/lite/frontend/images/","_publicURL":"https://imperatives.co.uk","_expiry":"365","_categories":[{"name":"Necessary","slug":"necessary","isNecessary":true,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":true,"ccpa":true}},{"name":"Functional","slug":"functional","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Analytics","slug":"analytics","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Performance","slug":"performance","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}},{"name":"Advertisement","slug":"advertisement","isNecessary":false,"ccpaDoNotSell":true,"cookies":[],"active":true,"defaultConsent":{"gdpr":false,"ccpa":false}}],"_activeLaw":"gdpr","_rootDomain":"","_block":"1","_showBanner":"1","_bannerConfig":{"settings":{"type":"box","preferenceCenterType":"popup","position":"bottom-left","applicableLaw":"gdpr"},"behaviours":{"reloadBannerOnAccept":false,"loadAnalyticsByDefault":false,"animations":{"onLoad":"animate","onHide":"sticky"}},"config":{"revisitConsent":{"status":true,"tag":"revisit-consent","position":"bottom-left","meta":{"url":"#"},"styles":{"background-color":"#020959"},"elements":{"title":{"type":"text","tag":"revisit-consent-title","status":true,"styles":{"color":"#0056a7"}}}},"preferenceCenter":{"toggle":{"status":true,"tag":"detail-category-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863DC"}},"inactive":{"styles":{"background-color":"#D0D5D2"}}}}},"categoryPreview":{"status":false,"toggle":{"status":true,"tag":"detail-category-preview-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863DC"}},"inactive":{"styles":{"background-color":"#D0D5D2"}}}}},"videoPlaceholder":{"status":true,"styles":{"background-color":"#000000","border-color":"#000000","color":"#ffffff"}},"readMore":{"status":false,"tag":"readmore-button","type":"link","meta":{"noFollow":true,"newTab":true},"styles":{"color":"#020959","background-color":"transparent","border-color":"transparent"}},"showMore":[],"showLess":[],"alwaysActive":[],"manualLinks":[],"auditTable":{"status":true},"optOption":{"status":true,"toggle":{"status":true,"tag":"optout-option-toggle","type":"toggle","states":{"active":{"styles":{"background-color":"#1863dc"}},"inactive":{"styles":{"background-color":"#FFFFFF"}}}}}}},"_version":"3.5.6","_logConsent":"1","_tags":[{"tag":"accept-button","styles":{"color":"#FFFFFF","background-color":"#020959","border-color":"#020959"}},{"tag":"reject-button","styles":{"color":"#020959","background-color":"transparent","border-color":"#020959"}},{"tag":"settings-button","styles":{"color":"#020959","background-color":"transparent","border-color":"#020959"}},{"tag":"readmore-button","styles":{"color":"#020959","background-color":"transparent","border-color":"transparent"}},{"tag":"donotsell-button","styles":{"color":"#1863DC","background-color":"transparent","border-color":"transparent"}},{"tag":"show-desc-button","styles":[]},{"tag":"hide-desc-button","styles":[]},{"tag":"cky-always-active","styles":[]},{"tag":"cky-link","styles":[]},{"tag":"accept-button","styles":{"color":"#FFFFFF","background-color":"#020959","border-color":"#020959"}},{"tag":"revisit-consent","styles":{"background-color":"#020959"}}],"_shortCodes":[{"key":"cky_readmore","content":"\u003Ca href=\"#\" class=\"cky-policy\" aria-label=\"Cookie Policy\" target=\"_blank\" rel=\"noopener\" data-cky-tag=\"readmore-button\"\u003ECookie Policy\u003C/a\u003E","tag":"readmore-button","status":false,"attributes":{"rel":"nofollow","target":"_blank"}},{"key":"cky_show_desc","content":"\u003Cbutton class=\"cky-show-desc-btn\" data-cky-tag=\"show-desc-button\" aria-label=\"Show more\"\u003EShow more\u003C/button\u003E","tag":"show-desc-button","status":true,"attributes":[]},{"key":"cky_hide_desc","content":"\u003Cbutton class=\"cky-show-desc-btn\" data-cky-tag=\"hide-desc-button\" aria-label=\"
165Show less\"\u003EShow less\u003C/button\u003E","tag":"hide-desc-button","status":true,"attributes":[]},{"key":"cky_optout_show_desc","content":"[cky_optout_show_desc]","tag":"optout-show-desc-button","status":true,"attributes":[]},{"key":"cky_optout_hide_desc","content":"[cky_optout_hide_desc]","tag":"optout-hide-desc-button","status":true,"attributes":[]},{"key":"cky_category_toggle_label","content":"[cky_{{status}}_category_label] [cky_preference_{{category_slug}}_title]","tag":"","status":true,"attributes":[]},{"key":"cky_enable_category_label","content":"Enable","tag":"","status":true,"attributes":[]},{"key":"cky_disable_category_label","content":"Disable","tag":"","status":true,"attributes":[]},{"key":"cky_video_placeholder","content":"\u003Cdiv class=\"video-placeholder-normal\" data-cky-tag=\"video-placeholder\" id=\"[UNIQUEID]\"\u003E\u003Cp class=\"video-placeholder-text-normal\" data-cky-tag=\"placeholder-title\"\u003EPlease accept cookies to access this content\u003C/p\u003E\u003C/div\u003E","tag":"","status":true,"attributes":[]},{"key":"cky_enable_optout_label","content":"Enable","tag":"","status":true,"attributes":[]},{"key":"cky_disable_optout_label","content":"Disable","tag":"","status":true,"attributes":[]},{"key":"cky_optout_toggle_label","content":"[cky_{{status}}_optout_label] [cky_optout_option_title]","tag":"","status":true,"attributes":[]},{"key":"cky_optout_option_title","content":"Do Not Sell or Share My Personal Information","tag":"","status":true,"attributes":[]},{"key":"cky_optout_close_label","content":"Close","tag":"","status":true,"attributes":[]},{"key":"cky_preference_close_label","content":"Close","tag":"","status":true,"attributes":[]}],"_rtl":"","_language":"en","_providersToBlock":[]};
166var _ckyStyles = {"css":".cky-overlay{background: #000000; opacity: 0.4; position: fixed; top: 0; left: 0; width: 100%; height: 100%; z-index: 99999999;}.cky-hide{display: none;}.cky-btn-revisit-wrapper{display: flex; align-items: center; justify-content: center; background: #0056a7; width: 45px; height: 45px; border-radius: 50%; position: fixed; z-index: 999999; cursor: pointer;}.cky-revisit-bottom-left{bottom: 15px; left: 15px;}.cky-revisit-bottom-right{bottom: 15px; right: 15px;}.cky-btn-revisit-wrapper .cky-btn-revisit{display: flex; align-items: center; justify-content: center; background: none; border: none; cursor: pointer; position: relative; margin: 0; padding: 0;}.cky-btn-revisit-wrapper .cky-btn-revisit img{max-width: fit-content; margin: 0; height: 30px; width: 30px;}.cky-revisit-bottom-left:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; left: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-left:hover::after{position: absolute; content: \"\"; border: 5px solid transparent; left: calc(100% + 2px); border-left-width: 0; border-right-color: #4e4b66;}.cky-revisit-bottom-right:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; right: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-right:hover::after{position: absolute; content: \"\"; border: 5px solid transparent; right: calc(100% + 2px); border-right-width: 0; border-left-color: #4e4b66;}.cky-revisit-hide{display: none;}.cky-consent-container{position: fixed; width: 440px; box-sizing: border-box; z-index: 9999999; border-radius: 6px;}.cky-consent-container .cky-consent-bar{background: #ffffff; border: 1px solid; padding: 20px 26px; box-shadow: 0 -1px 10px 0 #acabab4d; border-radius: 6px;}.cky-box-bottom-left{bottom: 40px; left: 40px;}.cky-box-bottom-right{bottom: 40px; right: 40px;}.cky-box-top-left{top: 40px; left: 40px;}.cky-box-top-right{top: 40px; right: 40px;}.cky-custom-brand-logo-wrapper .cky-custom-brand-logo{width: 100px; height: auto; margin: 0 0 12px 0;}.cky-notice .cky-title{color: #212121; font-weight: 700; font-size: 18px; line-height: 24px; margin: 0 0 12px 0;}.cky-notice-des *,.cky-preference-content-wrapper *,.cky-accordion-header-des *,.cky-gpc-wrapper .cky-gpc-desc *{font-size: 14px;}.cky-notice-des{color: #212121; font-size: 14px; line-height: 24px; font-weight: 400;}.cky-notice-des img{height: 25px; width: 25px;}.cky-consent-bar .cky-notice-des p,.cky-gpc-wrapper .cky-gpc-desc p,.cky-preference-body-wrapper .cky-preference-content-wrapper p,.cky-accordion-header-wrapper .cky-accordion-header-des p,.cky-cookie-des-table li div:last-child p{color: inherit; margin-top: 0; overflow-wrap: break-word;}.cky-notice-des P:last-child,.cky-preference-content-wrapper p:last-child,.cky-cookie-des-table li div:last-child p:last-child,.cky-gpc-wrapper .cky-gpc-desc p:last-child{margin-bottom: 0;}.cky-notice-des a.cky-policy,.cky-notice-des button.cky-policy{font-size: 14px; color: #1863dc; white-space: nowrap; cursor: pointer; background: transparent; border: 1px solid; text-decoration: underline;}.cky-notice-des button.cky-policy{padding: 0;}.cky-notice-des a.cky-policy:focus-visible,.cky-notice-des button.cky-policy:focus-visible,.cky-preference-content-wrapper .cky-show-desc-btn:focus-visible,.cky-accordion-header .cky-accordion-btn:focus-visible,.cky-preference-header .cky-btn-close:focus-visible,.cky-switch input[type=\"checkbox\"]:focus-visible,.cky-footer-wrapper a:focus-visible,.cky-btn:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}.cky-btn:focus:not(:focus-visible),.cky-accordion-header .cky-accordion-btn:focus:not(:focus-visible),.cky-preference-content-wrapper .cky-show-desc-btn:focus:not(:focus-visible),.cky-btn-revisit-wrapper .cky-btn-revisit:focus:not(:focus-visible),.cky-preference-header .cky-btn-close:focus:not(:focus-visible),.cky-consent-bar .cky-banner-btn-close:focus:not(:focus-visible){outline: 0;}button.cky-show-desc-btn:not(:hover):not(:active){color: #1863dc; background: transparent;}button.cky-accordion-btn:not(:hover):not(:active),button.cky-banner-btn-close:not(:hover):not(:active),button.cky-btn-revisit:not(:hover):not(:active),button.cky-btn-close:not(:hover):not(:active){background: transparent;}
166.cky-consent-bar button:hover,.cky-modal.cky-modal-open button:hover,.cky-consent-bar button:focus,.cky-modal.cky-modal-open button:focus{text-decoration: none;}.cky-notice-btn-wrapper{display: flex; justify-content: flex-start; align-items: center; flex-wrap: wrap; margin-top: 16px;}.cky-notice-btn-wrapper .cky-btn{text-shadow: none; box-shadow: none;}.cky-btn{flex: auto; max-width: 100%; font-size: 14px; font-family: inherit; line-height: 24px; padding: 8px; font-weight: 500; margin: 0 8px 0 0; border-radius: 2px; cursor: pointer; text-align: center; text-transform: none; min-height: 0;}.cky-btn:hover{opacity: 0.8;}.cky-btn-customize{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-reject{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-accept{background: #1863dc; color: #ffffff; border: 2px solid #1863dc;}.cky-btn:last-child{margin-right: 0;}@media (max-width: 576px){.cky-box-bottom-left{bottom: 0; left: 0;}.cky-box-bottom-right{bottom: 0; right: 0;}.cky-box-top-left{top: 0; left: 0;}.cky-box-top-right{top: 0; right: 0;}}@media (max-height: 480px){.cky-consent-container{max-height: 100vh;overflow-y: scroll}.cky-notice-des{max-height: unset !important;overflow-y: unset !important}.cky-preference-center{height: 100vh;overflow: auto !important}.cky-preference-center .cky-preference-body-wrapper{overflow: unset}}@media (max-width: 440px){.cky-box-bottom-left, .cky-box-bottom-right, .cky-box-top-left, .cky-box-top-right{width: 100%; max-width: 100%;}.cky-consent-container .cky-consent-bar{padding: 20px 0;}.cky-custom-brand-logo-wrapper, .cky-notice .cky-title, .cky-notice-des, .cky-notice-btn-wrapper{padding: 0 24px;}.cky-notice-des{max-height: 40vh; overflow-y: scroll;}.cky-notice-btn-wrapper{flex-direction: column; margin-top: 0;}.cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-notice-btn-wrapper .cky-btn-customize{order: 2;}.cky-notice-btn-wrapper .cky-btn-reject{order: 3;}.cky-notice-btn-wrapper .cky-btn-accept{order: 1; margin-top: 16px;}}@media (max-width: 352px){.cky-notice .cky-title{font-size: 16px;}.cky-notice-des *{font-size: 12px;}.cky-notice-des, .cky-btn{font-size: 12px;}}.cky-modal.cky-modal-open{display: flex; visibility: visible; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); transform: translate(-50%, -50%); top: 50%; left: 50%; transition: all 1s ease;}.cky-modal{box-shadow: 0 32px 68px rgba(0, 0, 0, 0.3); margin: 0 auto; position: fixed; max-width: 100%; background: #ffffff; top: 50%; box-sizing: border-box; border-radius: 6px; z-index: 999999999; color: #212121; -webkit-transform: translate(-50%, 100%); -moz-transform: translate(-50%, 100%); -ms-transform: translate(-50%, 100%); -o-transform: translate(-50%, 100%); transform: translate(-50%, 100%); visibility: hidden; transition: all 0s ease;}.cky-preference-center{max-height: 79vh; overflow: hidden; width: 845px; overflow: hidden; flex: 1 1 0; display: flex; flex-direction: column; border-radius: 6px;}.cky-preference-header{display: flex; align-items: center; justify-content: space-between; padding: 22px 24px; border-bottom: 1px solid;}.cky-preference-header .cky-preference-title{font-size: 18px; font-weight: 700; line-height: 24px;}.cky-preference-header .cky-btn-close{margin: 0; cursor: pointer; vertical-align: middle; padding: 0; background: none; border: none; width: 24px; height: 24px; min-height: 0; line-height: 0; text-shadow: none; box-shadow: none;}.cky-preference-header .cky-btn-close img{margin: 0; height: 10px; width: 10px;}.cky-preference-body-wrapper{padding: 0 24px; flex: 1; overflow: auto; box-sizing: border-box;}.cky-preference-content-wrapper,.cky-gpc-wrapper .cky-gpc-desc{font-size: 14px; line-height: 24px; font-weight: 400; padding: 12px 0;}.cky-preference-content-wrapper{border-bottom: 1px solid;}.cky-preference-content-wrapper img{height: 25px; width: 25px;}.cky-preference-content-wrapper .cky-show-desc-btn{font-size: 14px; font-family: inherit; color: #1863dc; text-decoration: none; line-height: 24px; padding: 0; margin: 0; white-space: nowrap; cursor: pointer; background: transparent; border-color: transparent; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-wrapper{margin-bottom: 10px;}.cky-accordion{border-bottom: 1px solid;}.cky-accordion:last-child{border-bottom: none;}.cky-accordion .cky-accordion-item{display: flex; margin-top: 10px;}
166.cky-accordion .cky-accordion-body{display: none;}.cky-accordion.cky-accordion-active .cky-accordion-body{display: block; padding: 0 22px; margin-bottom: 16px;}.cky-accordion-header-wrapper{cursor: pointer; width: 100%;}.cky-accordion-item .cky-accordion-header{display: flex; justify-content: space-between; align-items: center;}.cky-accordion-header .cky-accordion-btn{font-size: 16px; font-family: inherit; color: #212121; line-height: 24px; background: none; border: none; font-weight: 700; padding: 0; margin: 0; cursor: pointer; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-header .cky-always-active{color: #008000; font-weight: 600; line-height: 24px; font-size: 14px;}.cky-accordion-header-des{font-size: 14px; line-height: 24px; margin: 10px 0 16px 0;}.cky-accordion-chevron{margin-right: 22px; position: relative; cursor: pointer;}.cky-accordion-chevron-hide{display: none;}.cky-accordion .cky-accordion-chevron i::before{content: \"\"; position: absolute; border-right: 1.4px solid; border-bottom: 1.4px solid; border-color: inherit; height: 6px; width: 6px; -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -ms-transform: rotate(-45deg); -o-transform: rotate(-45deg); transform: rotate(-45deg); transition: all 0.2s ease-in-out; top: 8px;}.cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); -o-transform: rotate(45deg); transform: rotate(45deg);}.cky-audit-table{background: #f4f4f4; border-radius: 6px;}.cky-audit-table .cky-empty-cookies-text{color: inherit; font-size: 12px; line-height: 24px; margin: 0; padding: 10px;}.cky-audit-table .cky-cookie-des-table{font-size: 12px; line-height: 24px; font-weight: normal; padding: 15px 10px; border-bottom: 1px solid; border-bottom-color: inherit; margin: 0;}.cky-audit-table .cky-cookie-des-table:last-child{border-bottom: none;}.cky-audit-table .cky-cookie-des-table li{list-style-type: none; display: flex; padding: 3px 0;}.cky-audit-table .cky-cookie-des-table li:first-child{padding-top: 0;}.cky-cookie-des-table li div:first-child{width: 100px; font-weight: 600; word-break: break-word; word-wrap: break-word;}.cky-cookie-des-table li div:last-child{flex: 1; word-break: break-word; word-wrap: break-word; margin-left: 8px;}.cky-footer-shadow{display: block; width: 100%; height: 40px; background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, #ffffff 100%); position: absolute; bottom: calc(100% - 1px);}.cky-footer-wrapper{position: relative;}.cky-prefrence-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px; border-top: 1px solid;}.cky-prefrence-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-btn-preferences{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-preference-header,.cky-preference-body-wrapper,.cky-preference-content-wrapper,.cky-accordion-wrapper,.cky-accordion,.cky-accordion-wrapper,.cky-footer-wrapper,.cky-prefrence-btn-wrapper{border-color: inherit;}@media (max-width: 845px){.cky-modal{max-width: calc(100% - 16px);}}@media (max-width: 576px){.cky-modal{max-width: 100%;}.cky-preference-center{max-height: 100vh;}.cky-prefrence-btn-wrapper{flex-direction: column;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding-right: 0;}.cky-prefrence-btn-wrapper .cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-prefrence-btn-wrapper .cky-btn-reject{order: 3;}.cky-prefrence-btn-wrapper .cky-btn-accept{order: 1; margin-top: 0;}.cky-prefrence-btn-wrapper .cky-btn-preferences{order: 2;}}@media (max-width: 425px){.cky-accordion-chevron{margin-right: 15px;}.cky-notice-btn-wrapper{margin-top: 0;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px;}}@media (max-width: 352px){.cky-preference-header .cky-preference-title{font-size: 16px;}.cky-preference-header{padding: 16px 24px;}.cky-preference-content-wrapper *, .cky-accordion-header-des *{font-size: 12px;}.cky-preference-content-wrapper, .cky-preference-content-wrapper .cky-show-more, .cky-accordion-header .cky-always-active, .cky-accordion-header-des, .cky-preference-content-wrapper .cky-show-desc-btn, .cky-notice-des a.cky-policy{font-size: 12px;}.cky-accordion-header .cky-accordion-btn{font-size: 14px;}}.cky-switch{display: flex;}.cky-switch input[type=\"checkbox\"]{position: relative; width: 44px; height: 24px; margin: 0; background: #d0d5d2; -webkit-appearance: none; border-radius: 50px; cursor: pointer; outline: 0; border: none; top: 0;}.cky-switch input[type=\"checkbox\"]:checked{background: #1863dc;}.cky-switch input[type=\"checkbox\"]:before{position: absolute; content: \"\"; height: 20px;
166 width: 20px; left: 2px; bottom: 2px; border-radius: 50%; background-color: white; -webkit-transition: 0.4s; transition: 0.4s; margin: 0;}.cky-switch input[type=\"checkbox\"]:after{display: none;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(20px); -ms-transform: translateX(20px); transform: translateX(20px);}@media (max-width: 425px){.cky-switch input[type=\"checkbox\"]{width: 38px; height: 21px;}.cky-switch input[type=\"checkbox\"]:before{height: 17px; width: 17px;}.cky-switch input[type=\"checkbox\"]:checked:before{-webkit-transform: translateX(17px); -ms-transform: translateX(17px); transform: translateX(17px);}}.cky-consent-bar .cky-banner-btn-close{position: absolute; right: 9px; top: 5px; background: none; border: none; cursor: pointer; padding: 0; margin: 0; min-height: 0; line-height: 0; height: 24px; width: 24px; text-shadow: none; box-shadow: none;}.cky-consent-bar .cky-banner-btn-close img{height: 9px; width: 9px; margin: 0;}.cky-notice-group{font-size: 14px; line-height: 24px; font-weight: 400; color: #212121;}.cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 14px; line-height: 24px; padding: 6px 0; margin: 0; font-weight: 500; background: none; border-radius: 2px; border: none; cursor: pointer; text-align: left; color: #1863dc; background: transparent; border-color: transparent; box-shadow: none; text-shadow: none;}.cky-consent-bar .cky-banner-btn-close:focus-visible,.cky-notice-btn-wrapper .cky-btn-do-not-sell:focus-visible,.cky-opt-out-btn-wrapper .cky-btn:focus-visible,.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}@media (max-width: 440px){.cky-consent-container{width: 100%;}}@media (max-width: 352px){.cky-notice-des a.cky-policy, .cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 12px;}}.cky-opt-out-wrapper{padding: 12px 0;}.cky-opt-out-wrapper .cky-opt-out-checkbox-wrapper{display: flex; align-items: center;}.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 16px; font-weight: 700; line-height: 24px; margin: 0 0 0 12px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{background-color: #ffffff; border: 1px solid black; width: 20px; height: 18.5px; margin: 0; -webkit-appearance: none; position: relative; display: flex; align-items: center; justify-content: center; border-radius: 2px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked{background-color: #1863dc; border: none;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 6px; bottom: 4px; width: 7px; height: 13px; border: solid #ffffff; border-width: 0 3px 3px 0; border-radius: 2px; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); content: \"\"; position: absolute; box-sizing: border-box;}.cky-opt-out-checkbox-wrapper.cky-disabled .cky-opt-out-checkbox-label,.cky-opt-out-checkbox-wrapper.cky-disabled input[type=\"checkbox\"].cky-opt-out-checkbox{cursor: no-drop;}.cky-gpc-wrapper{margin: 0 0 0 32px;}.cky-footer-wrapper .cky-optout-action-area{padding:0 24px 22px 24px;box-sizing:border-box;border-color:inherit}.cky-footer-wrapper .cky-opt-out-btn-wrapper{padding-top:22px;border-top:1px solid;border-color:inherit}.cky-footer-wrapper .cky-opt-out-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center;}.cky-opt-out-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-opt-out-btn-wrapper .cky-btn-cancel{border: 1px solid #dedfe0; background: transparent; color: #858585;}.cky-opt-out-btn-wrapper .cky-btn-confirm{background: #1863dc; color: #ffffff; border: 1px solid #1863dc;}\n.cky-optout-success{width:798px;max-width:100%;border-radius:8px;padding:8px 12px;margin:0 auto;box-sizing:border-box;outline:none}.cky-optout-success .cky-optout-success-inner{display:flex;flex-direction:column;gap:4px}.cky-optout-success .cky-optout-success-row{display:flex;align-items:flex-start}.cky-optout-success .cky-optout-success-icon{width:20px;flex-shrink:0}.cky-optout-success .cky-optout-success-text{margin:0;margin-inline-start:8px;margin-top:1px;font-weight:400;font-size:13px;line-height:20px}.cky-optout-success .cky-optout-success-text p{margin:0}.cky-optout-success .cky-optout-success-subtext{margin:0;font-weight:400;font-size:12px;line-height:20px}@media (max-width: 352px){.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 14px;}.cky-gpc-wrapper .cky-gpc-desc, .cky-gpc-wrapper .cky-gpc-desc *{font-size: 12px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox{width: 16px; height: 16px;}.cky-opt-out-checkbox-wrapper input[type=\"checkbox\"].cky-opt-out-checkbox:checked::after{left: 5px; bottom: 4px; width: 3px; height: 9px;}.cky-gpc-wrapper{margin: 0 0 0 28px;}}.video-placeholder-youtube{background-size: 100% 100%; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: center; justify-content: center; max-width: 100%;}.video-placeholder-text-youtube{text-align: center; align-items: center; padding: 10px 16px; background-color: #000000cc; color: #ffffff; border: 1px solid; border-radius: 2px; cursor: pointer;}.video-placeholder-normal{background-image: url(\"/wp-content/plugins/cookie-law-info/lite/frontend/images/placeholder.svg\"); background-size: 80px; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: flex-end; justify-content: center; max-width: 100%;}
166.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"};
167//# sourceURL=cookie-law-info-js-extra
168</script>
vendor: 1 bytes, line 168
168
169<script id="cookie-law-info-js" src="https://imperatives.co.uk/wp-content/plugins/cookie-law-info/lite/frontend/js/script.min.js?ver=3.5.6"></script>
vendor: 1 bytes, line 169
169
170<script id="jquery-core-js" src="https://imperatives.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1"></script>
vendor: 1 bytes, line 170
170
171<script id="jquery-migrate-js" src="https://imperatives.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1"></script>
171
172
173<!-- Google tag (gtag.js) snippet added by Site Kit -->
174<!-- Google Analytics snippet added by Site Kit -->
vendor: 80 bytes, lines 174-175
174
175<script id="google_gtagjs-js" src="https://www.googletagmanager.com/gtag/js?id=
175GT-NSVCJBD
vendor: 18 bytes, line 175
175" async></script>
176<script id="google_gtagjs-js-after">
177window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}
178gtag("set","linker",{"domains":["imperatives.co.uk"]});
179gtag("js", new Date());
180gtag("set", "developer_id.dZTNiMT", true);
181gtag("config", "GT-NSVCJBD");
182 window._googlesitekit = window._googlesitekit || {}; window._googlesitekit.throttledEvents = []; window._googlesitekit.gtagEvent = (name, data) => { var key = JSON.stringify( { name, data } ); if ( !! window._googlesitekit.throttledEvents[ key ] ) { return; } window._googlesitekit.throttledEvents[ key ] = true; setTimeout( () => { delete window._googlesitekit.throttledEvents[ key ]; }, 5 ); gtag( "event", name, { ...data, event_source: "site-kit" } ); }; 
183//# sourceURL=google_gtagjs-js-after
184</script>
184
185<link rel="https://api.w.org/" href="https://imperatives.co.uk/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://imperatives.co.uk/wp-json/wp/v2/pages/789" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://imperatives.co.uk/xmlrpc.php?rsd" />
186<link rel='shortlink' href='https://imperatives.co.uk/?p=789' />
187<style id="cky-style-inline">[data-cky-tag]{visibility:hidden;}</style><meta name="generator" content="Site Kit by Google 1.188.0" /><meta name="generator" content="Elementor 4.3.3; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap">
188<script src="https://api.enginy.ai/api/v1/wv/t.js" data-tracking-code="89e7f6f2-34a8-4247-b7ce-8880afab4ced" async></script>
188
189			<style>
190				.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),
191				.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * {
192					background-image: none !important;
193				}
194				@media screen and (max-height: 1024px) {
195					.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),
196					.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * {
197						background-image: none !important;
198					}
199				}
200				@media screen and (max-height: 640px) {
201					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),
202					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * {
203						background-image: none !important;
204					}
205				}
206			</style>
207			<style class="wpcode-css-snippet">.careers .page-header,
208.post-1412 > .page-header {
209	display: none;
210}</style>
210<script>document.addEventListener("DOMContentLoaded", function () {
211    const currentPath = window.location.pathname.replace(/\/$/, "");
212    const links = document.querySelectorAll(".e-n-menu-title a.e-link");
213
214    links.forEach(link => {
215        const href = link.getAttribute("href").replace(/\/$/, "");
216
217        // Exact match OR child path match
218        if (
219            currentPath === href ||
220            (href !== "/" && currentPath.startsWith(href))
221        ) {
222            link.closest(".e-n-menu-title").classList.add("e-current");
223        }
224    });
225});
226</script>
226<script>const swiper = new Swiper('.swiper-container', {
227  slidesPerView: 1,
228  spaceBetween: 15,
229  loop: true,
230  breakpoints: {
231    1023: {
232      slidesPerView: 4,
233      spaceBetween: 15,
234      allowTouchMove: false, // 🔒 disables swipe/drag
235      loop: false,           // 🚫 disables looping
236    },
237    0: {
238      slidesPerView: 1,
239      spaceBetween: 15,
240      allowTouchMove: true,
241      loop: true
242    }
243  }
244});
245</script>
245<link rel="icon" href="https://imperatives.co.uk/wp-content/uploads/2025/05/FavSI-150x150.png" sizes="32x32" />
246<link rel="icon" href="https://imperatives.co.uk/wp-content/uploads/2025/05/FavSI-300x300.png" sizes="192x192" />
247<link rel="apple-touch-icon" href="https://imperatives.co.uk/wp-content/uploads/2025/05/FavSI-300x300.png" />
248<meta name="msapplication-TileImage" content="https://imperatives.co.uk/wp-content/uploads/2025/05/FavSI-300x300.png" />
249<style id="wp-custom-css">
250body{overflow-x: hidden !important; font-family: 'Inter' !important;}
251ul{margin-bottom: 20px;}
252li::marker{font-weight: bold;}
253p{font-family: 'Inter' !important;}
254b{font-weight: 700 !important;}
255
256.breadcrumb_last{display: none !important;}
257
258/*Cookies*/
259.cky-btn{border: 1px solid #020959 !important;}
260.cky-btn:hover{background-color:#020959 !important; color: #fff !important; border-color: #020959 !important; }
261.cky-title{color:#020959 !important; font-family: "Funnel Sans", Sans-serif;}
262.cky-always-active{color: #FF3606 !important;}
263.cky-notice-btn-wrapper .cky-btn{margin-top: 10px !important;}
264.cky-revisit-bottom-left{display: none !important;}
265
266/*Menu*/
267body .e-n-menu-title a.custom-active-link,
268body .e-n-menu-title a.custom-active-link:hover {
269    color: #FF3606 !important;
270}
271</style>
272</head>
273<body class="wp-singular page-template-default page page-id-789 wp-custom-logo wp-embed-responsive wp-theme-hello-elementor hello-elementor-default elementor-default elementor-kit-6 elementor-page elementor-page-789">
274
275
276<a class="skip-link screen-reader-text" href="#content">Skip to content</a>
277
278		<header data-elementor-type="header" data-elementor-id="35" class="elementor elementor-35 elementor-location-header" data-elementor-post-type="elementor_library">
279			<div class="elementor-element elementor-element-17a6564 e-flex e-con-boxed e-con e-parent" data-id="17a6564" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}">
280					<div class="e-con-inner">
281		<div class="elementor-element elementor-element-cb72eae e-con-full e-flex e-con e-child" data-id="cb72eae" data-element_type="container" data-e-type="container">
282				<div class="elementor-element elementor-element-31dbebd elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="31dbebd" data-element_type="widget" data-e-type="widget" data-widget_type="theme-site-logo.default">
283				<div class="elementor-widget-container">
284											<a href="https://imperatives.co.uk">
285			<img fetchpriority="high" width="1770" height="198" src="https://imperatives.co.uk/wp-content/uploads/2025/05/SI_landscape.svg" class="attachment-full size-full wp-image-16" alt="" />				</a>
286											</div>
287				</div>
288				</div>
289		<div class="elementor-element elementor-element-5e92834 e-con-full e-flex e-con e-child" data-id="5e92834" data-element_type="container" data-e-type="container">
290				<div class="elementor-element elementor-element-e34f011 elementor-hidden-tablet elementor-hidden-mobile e-fit_to_content elementor-hidden-mobile_extra e-n-menu-layout-horizontal e-n-menu-tablet elementor-widget elementor-widget-n-menu" data-id="e34f011" data-element_type="widget" data-e-type="widget" data-settings="{&quot;menu_items&quot;:[{&quot;item_title&quot;:&quot;About us&quot;,&quot;_id&quot;:&quot;36c3511&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/about&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Case studies&quot;,&quot;_id&quot;:&quot;3567392&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/case-studies\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;News &amp; insights&quot;,&quot;_id&quot;:&quot;480b7ae&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/news\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Careers&quot;,&quot;_id&quot;:&quot;fa2066f&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/careers&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;}],&quot;content_width&quot;:&quot;fit_to_content&quot;,&quot;item_position_horizontal&quot;:&quot;start&quot;,&quot;menu_item_title_distance_from_content&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_horizontal_position&quot;:&quot;center&quot;,&quot;item_layout&quot;:&quot;horizontal&quot;,&quot;open_on&quot;:&quot;hover&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;,&quot;breakpoint_selector&quot;:&quot;tablet&quot;,&quot;menu_item_title_distance_from_content_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="mega-menu.default">
291				<div class="elementor-widget-container">
292							<nav class="e-n-menu" data-widget-number="238" aria-label="Menu">
293					<button class="e-n-menu-toggle" id="menu-toggle-238" aria-haspopup="true" aria-expanded="false" aria-controls="menubar-238" aria-label="Menu Toggle">
294			<span class="e-n-menu-toggle-icon e-open">
295				<svg class="e-font-icon-svg e-eicon-menu-bar" viewBox="0 0 1000 1000" xmlns="http://www.w3.org/2000/svg"><path d="M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z"></path></svg>			</span>
296			<span class="e-n-menu-toggle-icon e-close">
297				<svg class="e-font-icon-svg e-eicon-close" viewBox="0 0 1000 1000" xmlns="http://www.w3.org/2000/svg"><path d="M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z"></path></svg>			</span>
298		</button>
299					<div class="e-n-menu-wrapper" id="menubar-238" aria-labelledby="menu-toggle-238">
300				<ul class="e-n-menu-heading">
301								<li class="e-n-menu-item">
302				<div id="e-n-menu-title-2381" class="e-n-menu-title">
303					<a class="e-n-menu-title-container e-focus e-link" href="/about">												<span class="e-n-menu-title-text">
304							About us						</span>
305					</a>									</div>
306							</li>
307					<li class="e-n-menu-item">
308				<div id="e-n-menu-title-2382" class="e-n-menu-title">
309					<a class="e-n-menu-title-container e-focus e-link" href="/case-studies/">												<span class="e-n-menu-title-text">
310							Case studies						</span>
311					</a>									</div>
312							</li>
313					<li class="e-n-menu-item">
314				<div id="e-n-menu-title-2383" class="e-n-menu-title">
315					<a class="e-n-menu-title-container e-focus e-link" href="/news/">												<span class="e-n-menu-title-text">
316							News & insights						</span>
317					</a>									</div>
318							</li>
319					<li class="e-n-menu-item">
320				<div id="e-n-menu-title-2384" class="e-n-menu-title">
321					<a class="e-n-menu-title-container e-focus e-link" href="/careers">												<span class="e-n-menu-title-text">
322							Careers						</span>
323					</a>									</div>
324							</li>
325						</ul>
326			</div>
327		</nav>
328						</div>
329				</div>
330				</div>
331		<div class="elementor-element elementor-element-45a461d e-con-full elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con e-child" data-id="45a461d" data-element_type="container" data-e-type="container">
332				<div class="elementor-element elementor-element-39df60b elementor-align-right elementor-widget elementor-widget-button" data-id="39df60b" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
333				<div class="elementor-widget-container">
334									<div class="elementor-button-wrapper">
335					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://support.imperatives.co.uk/" target="_blank">
336						<span class="elementor-button-content-wrapper">
337									<span class="elementor-button-text">Support</span>
338					</span>
339					</a>
340				</div>
341								</div>
342				</div>
343				</div>
344		<div class="elementor-element elementor-element-5134845 e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="5134845" data-element_type="container" data-e-type="container">
345				<div class="elementor-element elementor-element-6869420 elementor-align-left elementor-widget elementor-widget-button" data-id="6869420" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
346				<div class="elementor-widget-container">
347									<div class="elementor-button-wrapper">
348					<a class="elementor-button elementor-button-link elementor-size-sm" href="/contact/">
349						<span class="elementor-button-content-wrapper">
350									<span class="elementor-button-text">Contact us</span>
351					</span>
352					</a>
353				</div>
354								</div>
355				</div>
356				</div>
357		<div class="elementor-element elementor-element-422220f e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra e-flex e-con e-child" data-id="422220f" data-element_type="container" data-e-type="container">
358				<div class="elementor-element elementor-element-d19aabf e-full_width e-n-menu-layout-horizontal e-n-menu-tablet elementor-widget elementor-widget-n-menu" data-id="d19aabf" data-element_type="widget" data-e-type="widget" data-settings="{&quot;menu_items&quot;:[{&quot;item_title&quot;:&quot;About us&quot;,&quot;_id&quot;:&quot;36c3511&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/about&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Case studies&quot;,&quot;_id&quot;:&quot;3567392&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/case-studies\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;News &amp; insights&quot;,&quot;_id&quot;:&quot;480b7ae&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/news\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Careers&quot;,&quot;_id&quot;:&quot;fa2066f&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/careers\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Support&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;https:\/\/support.imperatives.co.uk\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;_id&quot;:&quot;021c785&quot;,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Contact us&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;\/contact\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a220529&quot;,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;}],&quot;open_on&quot;:&quot;click&quot;,&quot;menu_item_title_distance_from_content&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;full_width&quot;,&quot;item_layout&quot;:&quot;horizontal&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;,&quot;breakpoint_selector&quot;:&quot;tablet&quot;,&quot;menu_item_title_distance_from_content_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="mega-menu.default">
359				<div class="elementor-widget-container">
360							<nav class="e-n-menu" data-widget-number="219" aria-label="Menu">
361					<button class="e-n-menu-toggle" id="menu-toggle-219" aria-haspopup="true" aria-expanded="false" aria-controls="menubar-219" aria-label="Menu Toggle">
362			<span class="e-n-menu-toggle-icon e-open">
363				<svg class="e-font-icon-svg e-eicon-menu-bar" viewBox="0 0 1000 1000" xmlns="http://www.w3.org/2000/svg"><path d="M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z"></path></svg>			</span>
364			<span class="e-n-menu-toggle-icon e-close">
365				<svg class="e-font-icon-svg e-eicon-close" viewBox="0 0 1000 1000" xmlns="http://www.w3.org/2000/svg"><path d="M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z"></path></svg>			</span>
366		</button>
367					<div class="e-n-menu-wrapper" id="menubar-219" aria-labelledby="menu-toggle-219">
368				<ul class="e-n-menu-heading">
369								<li class="e-n-menu-item">
370				<div id="e-n-menu-title-2191" class="e-n-menu-title">
371					<a class="e-n-menu-title-container e-focus e-link" href="/about">												<span class="e-n-menu-title-text">
372							About us						</span>
373					</a>									</div>
374							</li>
375					<li class="e-n-menu-item">
376				<div id="e-n-menu-title-2192" class="e-n-menu-title">
377					<a class="e-n-menu-title-container e-focus e-link" href="/case-studies/">												<span class="e-n-menu-title-text">
378							Case studies						</span>
379					</a>									</div>
380							</li>
381					<li class="e-n-menu-item">
382				<div id="e-n-menu-title-2193" class="e-n-menu-title">
383					<a class="e-n-menu-title-container e-focus e-link" href="/news/">												<span class="e-n-menu-title-text">
384							News & insights						</span>
385					</a>									</div>
386							</li>
387					<li class="e-n-menu-item">
388				<div id="e-n-menu-title-2194" class="e-n-menu-title">
389					<a class="e-n-menu-title-container e-focus e-link" href="/careers/">												<span class="e-n-menu-title-text">
390							Careers						</span>
391					</a>									</div>
392							</li>
393					<li class="e-n-menu-item">
394				<div id="e-n-menu-title-2195" class="e-n-menu-title">
395					<a class="e-n-menu-title-container e-focus e-link" href="https://support.imperatives.co.uk/">												<span class="e-n-menu-title-text">
396							Support						</span>
397					</a>									</div>
398							</li>
399					<li class="e-n-menu-item">
400				<div id="e-n-menu-title-2196" class="e-n-menu-title">
401					<a class="e-n-menu-title-container e-focus e-link" href="/contact/">												<span class="e-n-menu-title-text">
402							Contact us						</span>
403					</a>									</div>
404							</li>
405						</ul>
406			</div>
407		</nav>
408						</div>
409				</div>
410				</div>
411					</div>
412				</div>
413				</header>
414		
415<main id="content" class="site-main post-789 page type-page status-publish has-post-thumbnail hentry">
416
417	
418	<div class="page-content">
419				<div data-elementor-type="wp-page" data-elementor-id="789" class="elementor elementor-789" data-elementor-post-type="page">
420				<div class="elementor-element elementor-element-f8e3889 e-flex e-con-boxed e-con e-parent" data-id="f8e3889" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
421					<div class="e-con-inner">
422		<div class="elementor-element elementor-element-993e273 e-con-full e-flex e-con e-child" data-id="993e273" data-element_type="container" data-e-type="container">
423				<div class="elementor-element elementor-element-8564cfc elementor-widget elementor-widget-heading" data-id="8564cfc" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
424				<div class="elementor-widget-container">
425					<h1 class="elementor-heading-title elementor-size-default">Empowering service providers to create opportunities in changing market conditions </h1>				</div>
426				</div>
427				<div class="elementor-element elementor-element-13ff0c1 elementor-widget elementor-widget-text-editor" data-id="13ff0c1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
428				<div class="elementor-widget-container">
429									<p>In a world where the only constant is change, it’s never been more critical for service providers to innovate to grow faster and more cost effectively. <b>Strategic Imperatives</b> is a trusted innovation partner to modern service providers looking to navigate change, solve problems and seize opportunities.  </p>								</div>
430				</div>
431				</div>
432		<div class="elementor-element elementor-element-db95b49 e-con-full elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child" data-id="db95b49" data-element_type="container" data-e-type="container">
433				</div>
434					</div>
435				</div>
436		<div class="elementor-element elementor-element-b0ebd60 e-con-full e-flex e-con e-parent" data-id="b0ebd60" data-element_type="container" data-e-type="container">
437				<div class="elementor-element elementor-element-a9bcef5 elementor-widget elementor-widget-heading" data-id="a9bcef5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
438				<div class="elementor-widget-container">
439					<h3 class="elementor-heading-title elementor-size-default">Trusted partner to industry leading brands</h3>				</div>
440				</div>
441				<div class="elementor-element elementor-element-57ee5e9 elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel" data-id="57ee5e9" data-element_type="widget" data-e-type="widget" data-settings="{&quot;slides_per_view&quot;:&quot;7&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:3500,&quot;autoplay_speed&quot;:0,&quot;lazyload&quot;:&quot;yes&quot;,&quot;slides_per_view_tablet&quot;:&quot;4&quot;,&quot;slides_per_view_mobile&quot;:&quot;2&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_per_view_laptop&quot;:&quot;4&quot;,&quot;slides_per_view_tablet_extra&quot;:&quot;4&quot;,&quot;slides_per_view_mobile_extra&quot;:&quot;3&quot;,&quot;slides_to_scroll_laptop&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile_extra&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}" data-widget_type="testimonial-carousel.default">
442				<div class="elementor-widget-container">
443									<div class="elementor-swiper">
444					<div class="elementor-main-swiper swiper" role="region" aria-roledescription="carousel" aria-label="Slides">
445				<div class="swiper-wrapper">
446											<div class="swiper-slide" role="group" aria-roledescription="slide">
447									<div class="elementor-testimonial">
448						<div class="elementor-testimonial__footer">
449									<div class="elementor-testimonial__image">
450						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/PXC_short_logo_graphic_large_resized-2.png" alt="">
451													<div class="swiper-lazy-preloader"></div>
452											</div>
453											</div>
454		</div>
455								</div>
456											<div class="swiper-slide" role="group" aria-roledescription="slide">
457									<div class="elementor-testimonial">
458						<div class="elementor-testimonial__footer">
459									<div class="elementor-testimonial__image">
460						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319239-1.png" alt="">
461													<div class="swiper-lazy-preloader"></div>
462											</div>
463											</div>
464		</div>
465								</div>
466											<div class="swiper-slide" role="group" aria-roledescription="slide">
467									<div class="elementor-testimonial">
468						<div class="elementor-testimonial__footer">
469									<div class="elementor-testimonial__image">
470						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319240-2.png" alt="">
471													<div class="swiper-lazy-preloader"></div>
472											</div>
473											</div>
474		</div>
475								</div>
476											<div class="swiper-slide" role="group" aria-roledescription="slide">
477									<div class="elementor-testimonial">
478						<div class="elementor-testimonial__footer">
479									<div class="elementor-testimonial__image">
480						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-2.png" alt="">
481													<div class="swiper-lazy-preloader"></div>
482											</div>
483											</div>
484		</div>
485								</div>
486											<div class="swiper-slide" role="group" aria-roledescription="slide">
487									<div class="elementor-testimonial">
488						<div class="elementor-testimonial__footer">
489									<div class="elementor-testimonial__image">
490						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/sky-business-header-2-1.png" alt="">
491													<div class="swiper-lazy-preloader"></div>
492											</div>
493											</div>
494		</div>
495								</div>
496											<div class="swiper-slide" role="group" aria-roledescription="slide">
497									<div class="elementor-testimonial">
498						<div class="elementor-testimonial__footer">
499									<div class="elementor-testimonial__image">
500						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/VirginBusiness-2-1.png" alt="">
501													<div class="swiper-lazy-preloader"></div>
502											</div>
503											</div>
504		</div>
505								</div>
506											<div class="swiper-slide" role="group" aria-roledescription="slide">
507									<div class="elementor-testimonial">
508						<div class="elementor-testimonial__footer">
509									<div class="elementor-testimonial__image">
510						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/Vodafone-Business-logo-OG-2-1.png" alt="">
511													<div class="swiper-lazy-preloader"></div>
512											</div>
513											</div>
514		</div>
515								</div>
516											<div class="swiper-slide" role="group" aria-roledescription="slide">
517									<div class="elementor-testimonial">
518						<div class="elementor-testimonial__footer">
519									<div class="elementor-testimonial__image">
520						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/Verizon-Logo.png" alt="">
521													<div class="swiper-lazy-preloader"></div>
522											</div>
523											</div>
524		</div>
525								</div>
526											<div class="swiper-slide" role="group" aria-roledescription="slide">
527									<div class="elementor-testimonial">
528						<div class="elementor-testimonial__footer">
529									<div class="elementor-testimonial__image">
530						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/vonage_logo-1440x519-1.png" alt="">
531													<div class="swiper-lazy-preloader"></div>
532											</div>
533											</div>
534		</div>
535								</div>
536											<div class="swiper-slide" role="group" aria-roledescription="slide">
537									<div class="elementor-testimonial">
538						<div class="elementor-testimonial__footer">
539									<div class="elementor-testimonial__image">
540						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/2circles.png" alt="">
541													<div class="swiper-lazy-preloader"></div>
542											</div>
543											</div>
544		</div>
545								</div>
546											<div class="swiper-slide" role="group" aria-roledescription="slide">
547									<div class="elementor-testimonial">
548						<div class="elementor-testimonial__footer">
549									<div class="elementor-testimonial__image">
550						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/lightspeed-broadband-relaunches-with-new-branding-uk.jpg.webp" alt="">
551													<div class="swiper-lazy-preloader"></div>
552											</div>
553											</div>
554		</div>
555								</div>
556											<div class="swiper-slide" role="group" aria-roledescription="slide">
557									<div class="elementor-testimonial">
558						<div class="elementor-testimonial__footer">
559									<div class="elementor-testimonial__image">
560						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/fibrely-1.webp" alt="">
561													<div class="swiper-lazy-preloader"></div>
562											</div>
563											</div>
564		</div>
565								</div>
566											<div class="swiper-slide" role="group" aria-roledescription="slide">
567									<div class="elementor-testimonial">
568						<div class="elementor-testimonial__footer">
569									<div class="elementor-testimonial__image">
570						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/CommTech.png" alt="">
571													<div class="swiper-lazy-preloader"></div>
572											</div>
573											</div>
574		</div>
575								</div>
576											<div class="swiper-slide" role="group" aria-roledescription="slide">
577									<div class="elementor-testimonial">
578						<div class="elementor-testimonial__footer">
579									<div class="elementor-testimonial__image">
580						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/full-fibre.svg" alt="">
581													<div class="swiper-lazy-preloader"></div>
582											</div>
583											</div>
584		</div>
585								</div>
586											<div class="swiper-slide" role="group" aria-roledescription="slide">
587									<div class="elementor-testimonial">
588						<div class="elementor-testimonial__footer">
589									<div class="elementor-testimonial__image">
590						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/befibre_header_logo_new-1.svg" alt="">
591													<div class="swiper-lazy-preloader"></div>
592											</div>
593											</div>
594		</div>
595								</div>
596											<div class="swiper-slide" role="group" aria-roledescription="slide">
597									<div class="elementor-testimonial">
598						<div class="elementor-testimonial__footer">
599									<div class="elementor-testimonial__image">
600						<img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/zen-1.svg" alt="">
601													<div class="swiper-lazy-preloader"></div>
602											</div>
603											</div>
604		</div>
605								</div>
606									</div>
607																					</div>
608				</div>
609								</div>
610				</div>
611				</div>
612		<div class="elementor-element elementor-element-a2012ba e-flex e-con-boxed e-con e-parent" data-id="a2012ba" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
613					<div class="e-con-inner">
614		<div class="elementor-element elementor-element-473ff98 e-con-full e-flex e-con e-child" data-id="473ff98" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
615				<div class="elementor-element elementor-element-9606c28 elementor-widget elementor-widget-image" data-id="9606c28" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
616				<div class="elementor-widget-container">
617															<img decoding="async" width="800" height="580" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-1024x743.png" class="attachment-large size-large wp-image-796" alt="" srcset="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-1024x743.png 1024w, https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-300x218.png 300w, https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-768x557.png 768w, https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1.png 1161w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
618				</div>
619				</div>
620		<div class="elementor-element elementor-element-7acbf83 e-con-full e-flex e-con e-child" data-id="7acbf83" data-element_type="container" data-e-type="container">
621				<div class="elementor-element elementor-element-7008208 elementor-widget elementor-widget-heading" data-id="7008208" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
622				<div class="elementor-widget-container">
623					<h1 class="elementor-heading-title elementor-size-default"><span>Our people.</span></br>
624Partners with deep business and technical expertise</h1>				</div>
625				</div>
626				<div class="elementor-element elementor-element-61eecad elementor-widget elementor-widget-text-editor" data-id="61eecad" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
627				<div class="elementor-widget-container">
628									<p>A team of passionate technologists, SaaS&nbsp;pioneers, 
and cloud evangelists who believe&nbsp;in challenging the status quo and creating innovation that transforms markets.</p>
629<p>Thinking and acting fearlessly in continuous pursuit of excellence helps us maintain and enhance our position as leaders, and keeps our customers ahead of the curve.</p>
630<p>Only the best will do &#8211; <b>challenge us with your brief today.</b></p>								</div>
631				</div>
632				</div>
633					</div>
634				</div>
635		<div class="elementor-element elementor-element-8699483 e-flex e-con-boxed e-con e-parent" data-id="8699483" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
636					<div class="e-con-inner">
637				<div class="elementor-element elementor-element-f111d51 elementor-widget elementor-widget-heading" data-id="f111d51" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
638				<div class="elementor-widget-container">
639					<h2 class="elementor-heading-title elementor-size-default">Continuously raising our game, so you can raise yours</h2>				</div>
640				</div>
641		<div class="elementor-element elementor-element-924a9d6 e-con-full e-flex e-con e-child" data-id="924a9d6" data-element_type="container" data-e-type="container">
642		<div class="elementor-element elementor-element-7f22f43 e-con-full e-flex e-con e-child" data-id="7f22f43" data-element_type="container" data-e-type="container">
643				<div class="elementor-element elementor-element-820910d elementor-widget elementor-widget-text-editor" data-id="820910d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
644				<div class="elementor-widget-container">
645									<p><b style="color: #625dfa;">Strategic Imperatives</b> is a dynamic and forward-thinking technology company pioneering open, innovative and intuitive cloud-based solutions in fast-evolving markets. The solutions we provide consistently create genuine competitive advantage.</p><p>With <b class="fibre_span">Fibre Café</b> our award-winning, cloud based, API-driven integration platform, we’ve transformed how service providers can expand their network coverage. Connecting once to Fibre Café gives service providers unlimited access to the entire UK fibre ecosystem, speeding up time to market and removing integration complexities and high development costs.  </p><p>Meanwhile, <b class="elevate_span">Elevate IQ</b>, our award-winning billing platform is empowering MSPs and ISPs to grow revenue, improve customer satisfaction and gain competitive edge.</p>								</div>
646				</div>
647				</div>
648		<div class="elementor-element elementor-element-c1da2e7 e-con-full e-flex e-con e-child" data-id="c1da2e7" data-element_type="container" data-e-type="container">
649		<div class="elementor-element elementor-element-4496be0 e-con-full e-flex e-con e-child" data-id="4496be0" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
650				<div class="elementor-element elementor-element-ac4da05 elementor-widget elementor-widget-image" data-id="ac4da05" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
651				<div class="elementor-widget-container">
652																<a href="https://imperatives.co.uk">
653							<img decoding="async" width="800" height="90" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-1-1.svg" class="attachment-large size-large wp-image-797" alt="" />								</a>
654															</div>
655				</div>
656				</div>
657		<div class="elementor-element elementor-element-7a2a55f e-con-full e-flex e-con e-child" data-id="7a2a55f" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
658				<div class="elementor-element elementor-element-76c997b elementor-widget elementor-widget-image" data-id="76c997b" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
659				<div class="elementor-widget-container">
660																<a href="https://fibrecafe.co.uk" target="_blank">
661							<img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/FibreCafe_landscape.svg" class="attachment-large size-large wp-image-799" alt="" />								</a>
662															</div>
663				</div>
664				</div>
665		<div class="elementor-element elementor-element-542e4b7 e-con-full e-flex e-con e-child" data-id="542e4b7" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
666				<div class="elementor-element elementor-element-d58ece5 elementor-widget elementor-widget-image" data-id="d58ece5" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
667				<div class="elementor-widget-container">
668																<a href="https://elevateiq.co.uk" target="_blank">
669							<img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Elevate_landscape.svg" class="attachment-large size-large wp-image-798" alt="" />								</a>
670															</div>
671				</div>
672				</div>
673				</div>
674				</div>
675					</div>
676				</div>
677		<div class="elementor-element elementor-element-2092be5 elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="2092be5" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
678					<div class="e-con-inner">
679		<div class="elementor-element elementor-element-238739a e-con-full e-flex elementor-invisible e-con e-child" data-id="238739a" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}">
680				</div>
681		<div class="elementor-element elementor-element-a10b654 e-con-full e-flex elementor-invisible e-con e-child" data-id="a10b654" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:2}">
682				</div>
683		<div class="elementor-element elementor-element-8245aa0 e-con-full e-flex elementor-invisible e-con e-child" data-id="8245aa0" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2}">
684				</div>
685		<div class="elementor-element elementor-element-f43c8fa e-con-full e-flex elementor-invisible e-con e-child" data-id="f43c8fa" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:2}">
686				</div>
687		<div class="elementor-element elementor-element-05cf813 e-con-full e-flex elementor-invisible e-con e-child" data-id="05cf813" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2}">
688				</div>
689					</div>
690				</div>
691		<div class="elementor-element elementor-element-07e23fc elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra e-flex e-con-boxed e-con e-parent" data-id="07e23fc" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
692					<div class="e-con-inner">
693		<div class="elementor-element elementor-element-3ffe21a e-con-full e-flex elementor-invisible e-con e-child" data-id="3ffe21a" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}">
694				</div>
695		<div class="elementor-element elementor-element-9f4f134 e-con-full e-flex elementor-invisible e-con e-child" data-id="9f4f134" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:2}">
696				</div>
697		<div class="elementor-element elementor-element-b801063 e-con-full e-flex elementor-invisible e-con e-child" data-id="b801063" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2}">
698				</div>
699		<div class="elementor-element elementor-element-253f6e0 e-con-full e-flex elementor-invisible e-con e-child" data-id="253f6e0" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:2}">
700				</div>
701		<div class="elementor-element elementor-element-6fa8e4f e-con-full e-flex elementor-invisible e-con e-child" data-id="6fa8e4f" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2}">
702				</div>
703					</div>
704				</div>
705		<div class="elementor-element elementor-element-3c778fa e-flex e-con-boxed e-con e-parent" data-id="3c778fa" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
706					<div class="e-con-inner">
707		<div class="elementor-element elementor-element-a8a03c4 e-con-full e-flex e-con e-child" data-id="a8a03c4" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
708		<div class="elementor-element elementor-element-fbc556d e-con-full e-flex e-con e-child" data-id="fbc556d" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
709		<div class="elementor-element elementor-element-278ee8e e-con-full e-flex e-con e-child" data-id="278ee8e" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
710				<div class="elementor-element elementor-element-63070f7 elementor-widget__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-image" data-id="63070f7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
711				<div class="elementor-widget-container">
712															<img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/0wc0xe0eqqum7nudh8h.svg" class="attachment-large size-large wp-image-22" alt="" />															</div>
713				</div>
714				<div class="elementor-element elementor-element-7682e26 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-image" data-id="7682e26" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
715				<div class="elementor-widget-container">
716															<img loading="lazy" decoding="async" width="800" height="689" src="https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-1024x882.png" class="attachment-large size-large wp-image-852" alt="" srcset="https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-1024x882.png 1024w, https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-300x258.png 300w, https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-768x661.png 768w, https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy.png 1108w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
717				</div>
718				</div>
719		<div class="elementor-element elementor-element-0fb2723 e-con-full e-flex e-con e-child" data-id="0fb2723" data-element_type="container" data-e-type="container">
720				<div class="elementor-element elementor-element-6880222 elementor-widget elementor-widget-heading" data-id="6880222" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
721				<div class="elementor-widget-container">
722					<h3 class="elementor-heading-title elementor-size-default">Andy Pirie</h3>
722				</div>
723				</div>
724				<div class="elementor-element elementor-element-807d99c elementor-widget elementor-widget-text-editor" data-id="807d99c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
725				<div class="elementor-widget-container">
726									<p>Head of Retail Telecoms, Ovo Energy</p>								</div>
727				</div>
728				<div class="elementor-element elementor-element-944ca4f elementor-widget elementor-widget-text-editor" data-id="944ca4f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
729				<div class="elementor-widget-container">
730									<p>“<span data-teams="true">Strategic Imperatives</span> have done a phenomenal job in supporting our requirements and providing us with APIs to deliver full automation. The level of support we’ve had from the team has been brilliant, and their technical knowledge of billing, call rating, and customer-facing bills is amazing; we couldn’t have delivered this ambitious project without them.”</p>								</div>
731				</div>
732				<div class="elementor-element elementor-element-185e701 elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image" data-id="185e701" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
733				<div class="elementor-widget-container">
734															<img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/0wc0xe0eqqum7nudh8h.svg" class="attachment-large size-large wp-image-22" alt="" />															</div>
735				</div>
736				</div>
737				</div>
738				</div>
739					</div>
740				</div>
741		<div class="elementor-element elementor-element-4c4d95a e-flex e-con-boxed e-con e-parent" data-id="4c4d95a" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
742					<div class="e-con-inner">
743				<div class="elementor-element elementor-element-ae817ea elementor-widget elementor-widget-heading" data-id="ae817ea" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
744				<div class="elementor-widget-container">
745					<h2 class="elementor-heading-title elementor-size-default">Trusted partners with a proven track record</h2>				</div>
746				</div>
747		<div class="elementor-element elementor-element-066d8bc e-con-full e-flex elementor-invisible e-con e-child" data-id="066d8bc" data-element_type="container" data-e-type="container" data-settings="{&quot;animation&quot;:&quot;fadeInUp&quot;}">
748		<div class="elementor-element elementor-element-ee86648 e-con-full e-flex e-con e-child" data-id="ee86648" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
749				<div class="elementor-element elementor-element-50b6417 elementor-widget elementor-widget-heading" data-id="50b6417" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
750				<div class="elementor-widget-container">
751					<h4 class="elementor-heading-title elementor-size-default">Driven technologists</h4>				</div>
752				</div>
753				<div class="elementor-element elementor-element-2e13912 elementor-widget elementor-widget-text-editor" data-id="2e13912" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
754				<div class="elementor-widget-container">
755									<p>challenging the status quo and creating industry-advancing solutions.</p>								</div>
756				</div>
757				</div>
758		<div class="elementor-element elementor-element-0c3aeee e-con-full e-flex e-con e-child" data-id="0c3aeee" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
759				<div class="elementor-element elementor-element-e35e6d8 elementor-widget elementor-widget-heading" data-id="e35e6d8" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
760				<div class="elementor-widget-container">
761					<h4 class="elementor-heading-title elementor-size-default">Genuine SaaS pioneers </h4>				</div>
762				</div>
763				<div class="elementor-element elementor-element-b00640b elementor-widget elementor-widget-text-editor" data-id="b00640b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
764				<div class="elementor-widget-container">
765									<p>with a rich heritage of innovations and industry firsts.</p>								</div>
766				</div>
767				</div>
768		<div class="elementor-element elementor-element-027f54a e-con-full e-flex e-con e-child" data-id="027f54a" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;gradient&quot;}">
769				<div class="elementor-element elementor-element-58ba0bd elementor-widget elementor-widget-heading" data-id="58ba0bd" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
770				<div class="elementor-widget-container">
771					<h4 class="elementor-heading-title elementor-size-default">Working  with industry </h4>				</div>
772				</div>
773				<div class="elementor-element elementor-element-f86e254 elementor-widget elementor-widget-text-editor" data-id="f86e254" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
774				<div class="elementor-widget-container">
775									<p>on the regulatory changes that directly affect our customers.</p>								</div>
776				</div>
777				</div>
778				</div>
779					</div>
780				</div>
781		<div class="elementor-element elementor-element-db4895e e-con-full e-flex e-con e-parent" data-id="db4895e" data-element_type="container" data-e-type="container">
782		<div class="elementor-element elementor-element-4fbcd88 e-con-full e-flex e-con e-child" data-id="4fbcd88" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
783		<div class="elementor-element elementor-element-790131d e-con-full e-flex e-con e-child" data-id="790131d" data-element_type="container" data-e-type="container">
784		<div class="elementor-element elementor-element-15b3b44 e-flex e-con-boxed e-con e-child" data-id="15b3b44" data-element_type="container" data-e-type="container">
785					<div class="e-con-inner">
786				<div class="elementor-element elementor-element-b531c5b elementor-position-left elementor-position-right elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box" data-id="b531c5b" data-element_type="widget" data-e-type="widget" data-widget_type="image-box.default">
787				<div class="elementor-widget-container">
788					<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="172" height="172" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Ellipse-351.png" class="attachment-full size-full wp-image-807" alt="" srcset="https://imperatives.co.uk/wp-content/uploads/2025/05/Ellipse-351.png 172w, https://imperatives.co.uk/wp-content/uploads/2025/05/Ellipse-351-150x150.png 150w" sizes="(max-width: 172px) 100vw, 172px" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">At Strategic Imperatives, our mission has always been to empower our clients to achieve their most critical business goals with cutting-edge solutions that drive efficiency, growth, and competitive agility.”
789
790</br></br>
791<b>Wail Sabbagh</b> | Managing Director, Strategic Imperatives</p></div></div>				</div>
792				</div>
793					</div>
794				</div>
795				</div>
796				</div>
797				</div>
798		<div class="elementor-element elementor-element-8df5702 e-flex e-con-boxed e-con e-parent" data-id="8df5702" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
799					<div class="e-con-inner">
800				<div class="elementor-element elementor-element-888741a elementor-widget elementor-widget-heading" data-id="888741a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
801				<div class="elementor-widget-container">
802					<h2 class="elementor-heading-title elementor-size-default">Our History</h2>				</div>
803				</div>
804		<div class="elementor-element elementor-element-4c19029 e-con-full e-flex e-con e-child" data-id="4c19029" data-element_type="container" data-e-type="container">
805		<div class="elementor-element elementor-element-a5fd58c e-con-full e-flex e-con e-child" data-id="a5fd58c" data-element_type="container" data-e-type="container" data-settings="{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}">
806				<div class="elementor-element elementor-element-5df56f6 elementor-widget elementor-widget-text-editor" data-id="5df56f6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
807				<div class="elementor-widget-container">
808									<p>Strategic Imperatives has transformed <strong>billing &amp; monetisation</strong> and is the primary technology enabler of competition in the <strong>UK voice, fixed-line,</strong> and <strong>broadband</strong> market.</p>								</div>
809				</div>
810				</div>
811		<div class="elementor-element elementor-element-c58eb07 e-con-full e-flex e-con e-child" data-id="c58eb07" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
812				<div class="elementor-element elementor-element-f056b8d elementor-widget elementor-widget-ucaddon_unlimited_timeline" data-id="f056b8d" data-element_type="widget" data-e-type="widget" data-widget_type="ucaddon_unlimited_timeline.default">
813				<div class="elementor-widget-container">
814					
815<!-- start Unlimited Timeline -->
816		<link id='font-awesome-css' href='https://imperatives.co.uk/wp-content/plugins/unlimited-elements-for-elementor/assets_libraries/font-awesome6/fontawesome-all.min.css' type='text/css' rel='stylesheet' >
817		<link id='font-awesome-4-shim-css' href='https://imperatives.co.uk/wp-content/plugins/unlimited-elements-for-elementor/assets_libraries/font-awesome6/fontawesome-v4-shims.min.css' type='text/css' rel='stylesheet' >
818
819<style>/* widget: Unlimited Timeline */
820
821
822@keyframes uc_unlimited_timeline_elementor_f056b8d__item-animation {
823  0% {
824            
825        	
826    	    opacity: 0;
827  }
828  100% {
829            
830        	
831    		opacity: 1;
832  }
833}
834
835
836#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item{
837	opacity:0;
838}
839
840
841#uc_unlimited_timeline_elementor_f056b8d .uc-entrance-animate {
842  opacity:1;
843}
844
845#uc_unlimited_timeline_elementor_f056b8d .uc-entrance-animate {
846	animation: uc_unlimited_timeline_elementor_f056b8d__item-animation 0.6s cubic-bezier(0.470, 0.000, 0.745, 0.715) both;
847}
848
849			
850
851#uc_unlimited_timeline_elementor_f056b8d{
852  direction:ltr;
853}
854
855#uc_unlimited_timeline_elementor_f056b8d *{
856  box-sizing:border-box;
857}
858
859#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item{
860  display:flex;
861  flex-direction:row-reverse;
862}
863
864#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_icon{
865  display:flex;
866  flex-direction:column;
867  align-items:center;
868}
869
870#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_icon_line{
871  flex-grow:1;
872}
873
874#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_icon_line_offset{
875  flex-grow:0;
876  flex-shrink:0;
877}
878
879#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_icon_holder{
880  display:flex;
881  justify-content:center;
882  align-items:center;
883  line-height:1em;
884  flex-direction:column;
885  transition: all 0.4s ease-in-out;
886  text-align: center;
887}
888
889#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_icon_holder svg{
890  height:1em;
891  width:1em;
892}
893
894#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_content{
895  flex:1;
896  flex-shrink:0;
897  flex-direction:row-reverse;
898}
899
900#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_spacer{
901  flex:1;
902  flex-shrink:0;
903}
904
905#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_content_main{
906  flex-grow:1;
907  word-break: break-word;
908  transition: all .3s;
909  position: relative;
910}
911
912#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_content_main_link{
913  position: absolute;
914  width: 100%;
915  height: 100%;
916  left: 0;
917  top: 0;
918  display: block;
919}
920
921#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_content{
922  display:flex;
923}
924
925#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_pointer_spacer{
926  flex-grow:0;
927  flex-shrink:0;
928}
929
930#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_icon{
931  flex-grow:0;
932  flex-shrink:0;
933}
934
935#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_pointer{  
936  flex-grow:0;
937  flex-shrink:0;
938  margin-top:0px;
939  position:relative;
940}
941
942#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item .ue_timeline_item_content .ue_timeline_item_pointer .ue_timeline_item_pointer_inside{
943  position:relative;
944  clip-path: polygon(0 50%, 100% 0, 100% 100%);
945  transition: all .3s;
946}
947
948  #uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item:last-child .ue_timeline_item_icon_line{
949    display:none;
950  }
951	
952
953#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item:last-child .ue_timeline_item_content{
954  margin-bottom:0px;
955}
956
957#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_spacer  {
958  display:none;
959}
960
961	
962
963#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_button{
964	display: flex;
965  	align-items: center;
966}
967
968#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_link{
969	cursor: pointer;
970  	transition: all .3s;
971}
972
973
974.ue_timeline_item_title{
975  font-size:21px;
976}
977
978.ue_text_one, .ue_text_two, .ue_text_three{
979  font-size:14px;
980  line-height:1.1em;
981}
982
983.ue_timeline_item_icon_line_mask, .ue_timeline_item_icon_line_offset_mask {
984  width: 100%;
985  height: 0%;
986  max-height: 100%;
987  will-change: height;
988}
989
990#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_line_icon_holder{
991  position: relative;
992}
993
994#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_line_floating_icon,
995#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_line_floating_icon-offset{
996  position: absolute;
997  bottom: 0;
998  left: 50%;
999  transform: translate(-50%, 0%);
1000  opacity: 0;
1001  display: none;
1002    display: none !important;
1003  }
1004
1005#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_floating_icon{
1006  display:flex;
1007  opacity: 1;
1008  justify-content:center;
1009  align-items:center;
1010  line-height:1em;
1011  flex-direction:column;
1012  transition: all 0.4s ease-in-out;
1013  text-align: center;
1014}
1015  
1016#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_image{
1017object-fit: cover;
1018}
1019
1020#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_content_inside{
1021  position:relative;
1022}
1023
1024#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_content_main{
1025  position:relative;
1026  overflow:hidden;
1027}
1028
1029
1030@media only screen and (max-width: 768px) {
1031  #uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item{
1032    flex-direction:row-reverse !important;
1033  }
1034
1035  #uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item .ue_timeline_item_content{
1036   flex-direction:row-reverse !important;
1037  }
1038  
1039  #uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_spacer  {
1040    display:none;
1041  }
1042  
1043  #uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item .ue_timeline_item_content .ue_timeline_item_pointer .ue_timeline_item_pointer_inside  { 
1044   clip-path: polygon(0 50%, 100% 0, 100% 100%) !important;
1045  }  
1046}
1047#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_img_wrapper{
1048  display: flex;
1049}
1050#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item:nth-child(even) .ue_timeline_item_img_wrapper{
1051  justify-content: flex-end;
1052}
1053#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item:nth-child(odd) .ue_timeline_item_img_wrapper{
1054  justify-content: flex-start;
1055}
1056	
1057
1058
1059
1060
1061
1062	
1063
1064
1065
1066
1067
1068	
1069
1070
1071
1072
1073
1074	
1075
1076
1077
1078
1079
1080	
1081
1082
1083
1084
1085
1086	
1087
1088
1089
1090
1091
1092
1093
1094</style>
1095
1096<div id="uc_unlimited_timeline_elementor_f056b8d" class="uc-items-wrapper "  >
1097  
1098<div class="ue_timeline_item elementor-repeater-item-fc221ae " id="uc_unlimited_timeline_elementor_f056b8d_item1">
1099    <div class="ue_timeline_item_content">
1100      
1101      <div class="ue_timeline_item_content_main">
1102        
1103                
1104        <div class="ue_timeline_item_content_inside">
1105                <div class="ue_timeline_item_title" >2006</div>                <div class="ue_timeline_item_text"><p>Founded by a <strong>specialist management team</strong> with decades of combined experience owning or working within communications businesses.</p></div>	
1106      	          
1107        </div>
1108              </div>
1109      
1110            <div class="ue_timeline_item_pointer">
1111        <div class="ue_timeline_item_pointer_inside"></div>
1112      </div>
1113            
1114      <div class="ue_timeline_item_pointer_spacer"></div>
1115      
1116    </div>
1117  
1118    <div class="ue_timeline_item_icon">
1119      <div class="ue_timeline_item_icon_line_offset">
1120      	<div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder">
1121          <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1122        </div>
1123      </div>
1124      <div class="ue_timeline_item_icon_holder">
1125                <i class='fas fa-check'></i>                      </div>
1126      
1127      <div class="ue_timeline_item_icon_line">
1128      	<div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder">
1129          <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1130        </div>
1131      </div>
1132      
1133    </div>
1134    <div class="ue_timeline_item_spacer">
1135        	</div>
1136  </div>
1137
1138<div class="ue_timeline_item elementor-repeater-item-85e5bdd " id="uc_unlimited_timeline_elementor_f056b8d_item2">
1139    <div class="ue_timeline_item_content">
1140      
1141      <div class="ue_timeline_item_content_main">
1142        
1143                
1144        <div class="ue_timeline_item_content_inside">
1145                <div class="ue_timeline_item_title" >2008</div>                <div class="ue_timeline_item_text"><p>Our <strong>CPconnect</strong> platform connects the majority of UK providers to BT Openreach.</p></div>	
1146      	          
1147        </div>
1148              </div>
1149      
1150            <div class="ue_timeline_item_pointer">
1151        <div class="ue_timeline_item_pointer_inside"></div>
1152      </div>
1153            
1154      <div class="ue_timeline_item_pointer_spacer"></div>
1155      
1156    </div>
1157  
1158    <div class="ue_timeline_item_icon">
1159      <div class="ue_timeline_item_icon_line_offset">
1160      	<div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder">
1161          <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1162        </div>
1163      </div>
1164      <div class="ue_timeline_item_icon_holder">
1165                <i class='fas fa-check'></i>                      </div>
1166      
1167      <div class="ue_timeline_item_icon_line">
1168      	<div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder">
1169          <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1170        </div>
1171      </div>
1172      
1173    </div>
1174    <div class="ue_timeline_item_spacer">
1175        	</div>
1176  </div>
1177
1178<div class="ue_timeline_item elementor-repeater-item-b2a4987 " id="uc_unlimited_timeline_elementor_f056b8d_item3">
1179    <div class="ue_timeline_item_content">
1180      
1181      <div class="ue_timeline_item_content_main">
1182        
1183                
1184        <div class="ue_timeline_item_content_inside">
1185                <div class="ue_timeline_item_title" >2012</div>                <div class="ue_timeline_item_text"><p>CPconnect provisions / manages <strong>
118575%</strong> of the UK’s non-BT fixed line assets.</p></div>	
1186      	          
1187        </div>
1188              </div>
1189      
1190            <div class="ue_timeline_item_pointer">
1191        <div class="ue_timeline_item_pointer_inside"></div>
1192      </div>
1193            
1194      <div class="ue_timeline_item_pointer_spacer"></div>
1195      
1196    </div>
1197  
1198    <div class="ue_timeline_item_icon">
1199      <div class="ue_timeline_item_icon_line_offset">
1200      	<div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder">
1201          <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1202        </div>
1203      </div>
1204      <div class="ue_timeline_item_icon_holder">
1205                <i class='fas fa-check'></i>                      </div>
1206      
1207      <div class="ue_timeline_item_icon_line">
1208      	<div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder">
1209          <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1210        </div>
1211      </div>
1212      
1213    </div>
1214    <div class="ue_timeline_item_spacer">
1215        	</div>
1216  </div>
1217
1218<div class="ue_timeline_item elementor-repeater-item-3d7d7c3 " id="uc_unlimited_timeline_elementor_f056b8d_item4">
1219    <div class="ue_timeline_item_content">
1220      
1221      <div class="ue_timeline_item_content_main">
1222        
1223                
1224        <div class="ue_timeline_item_content_inside">
1225                <div class="ue_timeline_item_title" >2015</div>                <div class="ue_timeline_item_text"><p>Strategic Imperatives launches <strong>Elevate IQ.</strong></p></div>	
1226      	          
1227        </div>
1228              </div>
1229      
1230            <div class="ue_timeline_item_pointer">
1231        <div class="ue_timeline_item_pointer_inside"></div>
1232      </div>
1233            
1234      <div class="ue_timeline_item_pointer_spacer"></div>
1235      
1236    </div>
1237  
1238    <div class="ue_timeline_item_icon">
1239      <div class="ue_timeline_item_icon_line_offset">
1240      	<div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder">
1241          <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1242        </div>
1243      </div>
1244      <div class="ue_timeline_item_icon_holder">
1245                <i class='fas fa-check'></i>                      </div>
1246      
1247      <div class="ue_timeline_item_icon_line">
1248      	<div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder">
1249          <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1250        </div>
1251      </div>
1252      
1253    </div>
1254    <div class="ue_timeline_item_spacer">
1255        	</div>
1256  </div>
1257
1258<div class="ue_timeline_item elementor-repeater-item-a14cf9e " id="uc_unlimited_timeline_elementor_f056b8d_item5">
1259    <div class="ue_timeline_item_content">
1260      
1261      <div class="ue_timeline_item_content_main">
1262        
1263                
1264        <div class="ue_timeline_item_content_inside">
1265                <div class="ue_timeline_item_title" >2021</div>                <div class="ue_timeline_item_text"><p>Strategic Imperatives launches <strong>The Fibre Café</strong>.</p></div>	
1266      	          
1267        </div>
1268              </div>
1269      
1270            <div class="ue_timeline_item_pointer">
1271        <div class="ue_timeline_item_pointer_inside"></div>
1272      </div>
1273            
1274      <div class="ue_timeline_item_pointer_spacer"></div>
1275      
1276    </div>
1277  
1278    <div class="ue_timeline_item_icon">
1279      <div class="ue_timeline_item_icon_line_offset">
1280      	<div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder">
1281          <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1282        </div>
1283      </div>
1284      <div class="ue_timeline_item_icon_holder">
1285                <i class='fas fa-check'></i>                      </div>
1286      
1287      <div class="ue_timeline_item_icon_line">
1288      	<div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder">
1289          <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1290        </div>
1291      </div>
1292      
1293    </div>
1294    <div class="ue_timeline_item_spacer">
1295        	</div>
1296  </div>
1297
1298<div class="ue_timeline_item elementor-repeater-item-8f22382 " id="uc_unlimited_timeline_elementor_f056b8d_item6">
1299    <div class="ue_timeline_item_content">
1300      
1301      <div class="ue_timeline_item_content_main">
1302        
1303                
1304        <div class="ue_timeline_item_content_inside">
1305                <div class="ue_timeline_item_title" >TODAY</div>                <div class="ue_timeline_item_text"><p>The UK's leading provider of SaaS solutions to <strong>telecoms providers.</strong></p></div>	
1306      	          
1307        </div>
1308              </div>
1309      
1310            <div class="ue_timeline_item_pointer">
1311        <div class="ue_timeline_item_pointer_inside"></div>
1312      </div>
1313            
1314      <div class="ue_timeline_item_pointer_spacer"></div>
1315      
1316    </div>
1317  
1318    <div class="ue_timeline_item_icon">
1319      <div class="ue_timeline_item_icon_line_offset">
1320      	<div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder">
1321          <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1322        </div>
1323      </div>
1324      <div class="ue_timeline_item_icon_holder">
1325                <i class='fas fa-check'></i>                      </div>
1326      
1327      <div class="ue_timeline_item_icon_line">
1328      	<div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder">
1329          <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div>
1330        </div>
1331      </div>
1332      
1333    </div>
1334    <div class="ue_timeline_item_spacer">
1335        	</div>
1336  </div>
1337 
1338</div>
1339<!-- end Unlimited Timeline -->				</div>
1340				</div>
1341				</div>
1342				</div>
1343					</div>
1344				</div>
1345		<div class="elementor-element elementor-element-bd488b7 e-flex e-con-boxed e-con e-parent" data-id="bd488b7" data-element_type="container" data-e-type="container">
1346					<div class="e-con-inner">
1347		<div class="elementor-element elementor-element-f27eac9 e-con-full e-flex e-con e-child" data-id="f27eac9" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
1348		<div class="elementor-element elementor-element-7cb5046 e-con-full e-flex e-con e-child" data-id="7cb5046" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
1349				<div class="elementor-element elementor-element-2f0eb74 elementor-widget elementor-widget-heading" data-id="2f0eb74" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
1350				<div class="elementor-widget-container">
1351					<h2 class="elementor-heading-title elementor-size-default">Deliver innovation with Strategic Imperatives</h2>				</div>
1352				</div>
1353				<div class="elementor-element elementor-element-7bd62c5 elementor-widget elementor-widget-text-editor" data-id="7bd62c5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
1354				<div class="elementor-widget-container">
1355									<p>Our expert team combine strategic and technical knowledge with a deep understanding of the most strategic imperatives faced by modern-service providers.&nbsp;</p><p>Arrange a call with a member of our team to tell us about your pressing business needs.</p>								</div>
1356				</div>
1357				<div class="elementor-element elementor-element-2fec82f elementor-widget elementor-widget-button" data-id="2fec82f" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
1358				<div class="elementor-widget-container">
1359									<div class="elementor-button-wrapper">
1360					<a class="elementor-button elementor-button-link elementor-size-sm" href="/contact/">
1361						<span class="elementor-button-content-wrapper">
1362									<span class="elementor-button-text">Let's talk</span>
1363					</span>
1364					</a>
1365				</div>
1366								</div>
1367				</div>
1368				</div>
1369		<div class="elementor-element elementor-element-b8f1bdd e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="b8f1bdd" data-element_type="container" data-e-type="container">
1370				</div>
1371				</div>
1372					</div>
1373				</div>
1374				</div>
1375		
1376		
1377			</div>
1378
1379	
1380</main>
1381
1382			<footer data-elementor-type="footer" data-elementor-id="148" class="elementor elementor-148 elementor-location-footer" data-elementor-post-type="elementor_library">
1383			<div class="elementor-element elementor-element-e66d54c e-flex e-con-boxed e-con e-parent" data-id="e66d54c" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
1384					<div class="e-con-inner">
1385		<div class="elementor-element elementor-element-f27e5e7 e-con-full e-flex e-con e-child" data-id="f27e5e7" data-element_type="container" data-e-type="container">
1386		<div class="elementor-element elementor-element-4a5498b e-con-full e-flex e-con e-child" data-id="4a5498b" data-element_type="container" data-e-type="container">
1387				<div class="elementor-element elementor-element-64b08fb elementor-widget elementor-widget-heading" data-id="64b08fb" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
1388				<div class="elementor-widget-container">
1389					<h6 class="elementor-heading-title elementor-size-default">Discover our solutions</h6>				</div>
1390				</div>
1391				<div class="elementor-element elementor-element-936d877 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="936d877" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
1392				<div class="elementor-widget-container">
1393							<ul class="elementor-icon-list-items">
1394							<li class="elementor-icon-list-item">
1395											<a href="https://elevateiq.co.uk/">
1396
1397											<span class="elementor-icon-list-text">Elevate IQ</span>
1398											</a>
1399									</li>
1400								<li class="elementor-icon-list-item">
1401											<a href="http://fibrecafe.co.uk">
1402
1403											<span class="elementor-icon-list-text">Fibre Café</span>
1404											</a>
1405									</li>
1406						</ul>
1407						</div>
1408				</div>
1409				</div>
1410		<div class="elementor-element elementor-element-3f83939 e-con-full e-flex e-con e-child" data-id="3f83939" data-element_type="container" data-e-type="container">
1411				<div class="elementor-element elementor-element-770073b elementor-widget elementor-widget-heading" data-id="770073b" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
1412				<div class="elementor-widget-container">
1413					<h6 class="elementor-heading-title elementor-size-default">Company</h6>				</div>
1414				</div>
1415				<div class="elementor-element elementor-element-f80a056 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="f80a056" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
1416				<div class="elementor-widget-container">
1417							<ul class="elementor-icon-list-items">
1418							<li class="elementor-icon-list-item">
1419											<a href="/about/">
1420
1421											<span class="elementor-icon-list-text">About us</span>
1422											</a>
1423									</li>
1424								<li class="elementor-icon-list-item">
1425											<a href="/case-studies/">
1426
1427											<span class="elementor-icon-list-text">Case studies</span>
1428											</a>
1429									</li>
1430								<li class="elementor-icon-list-item">
1431											<a href="/news/">
1432
1433											<span class="elementor-icon-list-text">News &amp; insights</span>
1434											</a>
1435									</li>
1436								<li class="elementor-icon-list-item">
1437											<a href="/careers/">
1438
1439											<span class="elementor-icon-list-text">Careers</span>
1440											</a>
1441									</li>
1442						</ul>
1443						</div>
1444				</div>
1445				</div>
1446		<div class="elementor-element elementor-element-ca3a9a8 e-con-full e-flex e-con e-child" data-id="ca3a9a8" data-element_type="container" data-e-type="container">
1447				<div class="elementor-element elementor-element-b3590f0 elementor-widget elementor-widget-heading" data-id="b3590f0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
1448				<div class="elementor-widget-container">
1449					<h6 class="elementor-heading-title elementor-size-default">Contact</h6>				</div>
1450				</div>
1451				<div class="elementor-element elementor-element-40609a5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="40609a5" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default">
1452				<div class="elementor-widget-container">
1453							<ul class="elementor-icon-list-items">
1454							<li class="elementor-icon-list-item">
1455											<a href="/cdn-cgi/l/email-protection#6b02050d042b02061b0e190a1f021d0e18450804451e00">
1456
1457											<span class="elementor-icon-list-text"><span class="__cf_email__" data-cfemail="f29b9c949db29b9f82978093869b849781dc919ddc8799">[email&#160;protected]</span></span>
1458											</a>
1459									</li>
1460								<li class="elementor-icon-list-item">
1461											<a href="tel:+44(0)%20333%20800%204%20800">
1462
1463											<span class="elementor-icon-list-text">+44(0) 333 800 4 800</span>
1464											</a>
1465									</li>
1466								<li class="elementor-icon-list-item">
1467											<a href="/contact/">
1468
1469											<span class="elementor-icon-list-text">Request a call back</span>
1470											</a>
1471									</li>
1472								<li class="elementor-icon-list-item">
1473											<a href="https://www.linkedin.com/company/strategic-imperatives-limited/?originalSubdomain=uk">
1474
1475												<span class="elementor-icon-list-icon">
1476							<svg aria-hidden="true" class="e-font-icon-svg e-fab-linkedin" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z"></path></svg>						</span>
1477										<span class="elementor-icon-list-text">Connect with us</span>
1478											</a>
1479									</li>
1480						</ul>
1481						</div>
1482				</div>
1483				</div>
1484				</div>
1485					</div>
1486				</div>
1487		<div class="elementor-element elementor-element-a712145 e-flex e-con-boxed e-con e-parent" data-id="a712145" data-element_type="container" data-e-type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
1488					<div class="e-con-inner">
1489		<div class="elementor-element elementor-element-d097643 e-con-full e-flex e-con e-child" data-id="d097643" data-element_type="container" data-e-type="container">
1490				<div class="elementor-element elementor-element-5398ba4 elementor-widget elementor-widget-image" data-id="5398ba4" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
1491				<div class="elementor-widget-container">
1492																<a href="/">
1493							<img width="800" height="90" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-1-1.svg" class="attachment-large size-large wp-image-797" alt="" />								</a>
1494															</div>
1495				</div>
1496				<div class="elementor-element elementor-element-0eede31 elementor-widget elementor-widget-text-editor" data-id="0eede31" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
1497				<div class="elementor-widget-container">
1498									©2026 Copyright Strategic Imperatives&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="/privacy-policy/"><u>Privacy Policy</u></a>								</div>
1499				</div>
1500				</div>
1501		<div class="elementor-element elementor-element-55c43c1 e-con-full e-flex e-con e-child" data-id="55c43c1" data-element_type="container" data-e-type="container">
1502				<div class="elementor-element elementor-element-4a9a1cc elementor-widget__width-auto elementor-widget elementor-widget-image" data-id="4a9a1cc" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
1503				<div class="elementor-widget-container">
1504																<a href="https://www.sgs.com/en/certified-clients-and-products/certified-client-directory">
1505							<img width="800" height="463" src="https://imperatives.co.uk/wp-content/uploads/2025/05/SGS-ISO-IEC-27001-UKAS_TCL_HR-1024x593.jpg" class="attachment-large size-large wp-image-150" alt="" srcset="https://imperatives.co.uk/wp-content/uploads/2025/05/SGS-ISO-IEC-27001-UKAS_TCL_HR-1024x593.jpg 1024w, https://imperatives.co.uk/wp-content/uploads/2025/05/SGS-ISO-IEC-27001-UKAS_TCL_HR-300x174.jpg 300w, https://imperatives.co.uk/wp-content/uploads/2025/05/SGS-ISO-IEC-27001-UKAS_TCL_HR-768x445.jpg 768w, https://imperatives.co.uk/wp-content/uploads/2025/05/SGS-ISO-IEC-27001-UKAS_TCL_HR.jpg 1272w" sizes="(max-width: 800px) 100vw, 800px" />								</a>
1506															</div>
1507				</div>
1508				</div>
1509					</div>
1510				</div>
1511				</footer>
vendor: 112 bytes, lines 1511-1513
1511
1512		
1513<script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script>
1513<script type="speculationrules">
1514{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/hello-elementor/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
1515</script>
vendor: 1 bytes, line 1515
1515
1516<script id="ckyBannerTemplate" type="text/template"><div class="cky-overlay cky-hide"></div><div class="cky-btn-revisit-wrapper cky-revisit-hide" data-cky-tag="revisit-consent" data-tooltip="Consent Preferences" style="background-color:#020959"> <button class="cky-btn-revisit" aria-label="Consent Preferences"> <img src="https://imperatives.co.uk/wp-content/plugins/cookie-law-info/lite/frontend/images/revisit.svg" alt="Revisit consent button"> </button></div><div class="cky-consent-container cky-hide" tabindex="0"> <div class="cky-consent-bar" data-cky-tag="notice" style="background-color:#FFFFFF;border-color:#F4F4F4">  <div class="cky-notice"> <p class="cky-title" role="heading" aria-level="2" data-cky-tag="title" style="color:#212121">We value your privacy</p><div class="cky-notice-group"> <div class="cky-notice-des" data-cky-tag="description" style="color:#212121"> <p>We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept All", you consent to our use of cookies.</p> </div><div class="cky-notice-btn-wrapper" data-cky-tag="notice-buttons"> <button class="cky-btn cky-btn-customize" aria-label="Customise" aria-haspopup="true" aria-controls="ckyPreferenceCenter" data-cky-tag="settings-button" style="color:#020959;background-color:transparent;border-color:#020959">Customise</button> <button class="cky-btn cky-btn-reject" aria-label="Reject All" data-cky-tag="reject-button" style="color:#020959;background-color:transparent;border-color:#020959">Reject All</button> <button class="cky-btn cky-btn-accept" aria-label="Accept All" data-cky-tag="accept-button" style="color:#FFFFFF;background-color:#020959;border-color:#020959">Accept All</button>  </div></div></div></div></div><div class="cky-modal" tabindex="0"> <div class="cky-preference-center" id="ckyPreferenceCenter" data-cky-tag="detail" style="color:#212121;background-color:#FFFFFF;border-color:#F4F4F4"> <div class="cky-preference-header"> <span class="cky-preference-title" role="heading" aria-level="2" data-cky-tag="detail-title" style="color:#212121">Customise Consent Preferences</span> <button class="cky-btn-close" aria-label="Close" data-cky-tag="detail-close"> <img src="https://imperatives.co.uk/wp-content/plugins/cookie-law-info/lite/frontend/images/close.svg" alt=""> </button> </div><div class="cky-preference-body-wrapper"> <div class="cky-preference-content-wrapper" data-cky-tag="detail-description" style="color:#212121"> <p>We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.</p><p>The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. </p><p>We also use third-party cookies that help us analyse how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.</p><p>You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.</p> </div><div class="cky-accordion-wrapper" data-cky-tag="detail-categories"> <div class="cky-accordion" id="ckyDetailCategorynecessary"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Necessary" data-cky-tag="detail-category-title" style="color:#212121">Necessary</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchnecessary"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryfunctional"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Functional" data-cky-tag="detail-category-title" style="color:#212121">Functional</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchfunctional"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryanalytics"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Analytics" data-cky-tag="detail-category-title" style="color:#212121">Analytics</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchanalytics"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Analytical cookies are used to understand how visitors interact with the website. These 
1516cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryperformance"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Performance" data-cky-tag="detail-category-title" style="color:#212121">Performance</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchperformance"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div><div class="cky-accordion" id="ckyDetailCategoryadvertisement"> <div class="cky-accordion-item"> <div class="cky-accordion-chevron"><i class="cky-chevron-right"></i></div> <div class="cky-accordion-header-wrapper"> <div class="cky-accordion-header"><button class="cky-accordion-btn" aria-label="Advertisement" data-cky-tag="detail-category-title" style="color:#212121">Advertisement</button><span class="cky-always-active">Always Active</span> <div class="cky-switch" data-cky-tag="detail-category-toggle"><input type="checkbox" id="ckySwitchadvertisement"></div> </div> <div class="cky-accordion-header-des" data-cky-tag="detail-category-description" style="color:#212121"> <p>Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.</p></div> </div> </div> <div class="cky-accordion-body"> <div class="cky-audit-table" data-cky-tag="audit-table" style="color:#212121;background-color:#f4f4f4;border-color:#ebebeb"><p class="cky-empty-cookies-text">No cookies to display.</p></div> </div> </div> </div></div><div class="cky-footer-wrapper"> <span class="cky-footer-shadow"></span> <div class="cky-prefrence-btn-wrapper" data-cky-tag="detail-buttons"> <button class="cky-btn cky-btn-reject" aria-label="Reject All" data-cky-tag="detail-reject-button" style="color:#020959;background-color:transparent;border-color:#020959"> Reject All </button> <button class="cky-btn cky-btn-preferences" aria-label="Save My Preferences" data-cky-tag="detail-save-button" style="color:#020959;background-color:transparent;border-color:#020959"> Save My Preferences </button> <button class="cky-btn cky-btn-accept" aria-label="Accept All" data-cky-tag="detail-accept-button" style="color:#FFFFFF;background-color:#020959;border-color:#020959"> Accept All </button> </div></div></div></div></script>
1516			
1516<script>
1517				( () => {
1518					const lazyloadRunObserver = () => {
1519						const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` );
1520						const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => {
1521							entries.forEach( ( entry ) => {
1522								if ( entry.isIntersecting ) {
1523									let lazyloadBackground = entry.target;
1524									if( lazyloadBackground ) {
1525										lazyloadBackground.classList.add( 'e-lazyloaded' );
1526									}
1527									lazyloadBackgroundObserver.unobserve( entry.target );
1528								}
1529							});
1530						}, { rootMargin: '200px 0px 200px 0px' } );
1531						lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
1532							lazyloadBackgroundObserver.observe( lazyloadBackground );
1533						} );
1534					};
1535					const events = [
1536						'DOMContentLoaded',
1537						'elementor/lazyload/observe',
1538					];
1539					events.forEach( ( event ) => {
1540						document.addEventListener( event, lazyloadRunObserver );
1541					} );
1542				} )();
1543			</script>
1543
1544			
1544<script>function addAnimationStyles() {
1545  const styleId = 'slide-animation-styles';
1546
1547  if (document.getElementById(styleId)) {
1548    return;
1549  }
1550  
1551  const style = document.createElement('style');
1552  style.id = styleId;
1553  style.textContent = `
1554    .meet-the-team-bg-decoration.slide-start {
1555      position: absolute !important;
1556      left: -200% !important;
1557      transition: left 0.8s ease-out !important;
1558    }
1559    
1560    .meet-the-team-bg-decoration.slide-end-desktop {
1561      left: -50% !important;
1562    }
1563    
1564    .meet-the-team-bg-decoration.slide-end-1600 {
1565      left: -30% !important;
1566    }
1567    
1568    .meet-the-team-bg-decoration.slide-end-1366 {
1569      left: -80% !important;
1570    }
1571    
1572    .meet-the-team-bg-decoration.slide-end-1200 {
1573      left: -110% !important;
1574    }
1575    
1576    .meet-the-team-bg-decoration.slide-hidden {
1577      display: none !important;
1578    }
1579    
1580    .meet-the-team-shapes-fg.slide-start {
1581      position: absolute !important;
1582      left: -200% !important;
1583      transition: left 0.8s ease-out !important;
1584    }
1585    
1586    .meet-the-team-shapes-fg.slide-end {
1587      left: 0 !important;
1588    }
1589  `;
1590  
1591  document.head.appendChild(style);
1592}
1593
1594function getTargetClass() {
1595  const screenWidth = window.innerWidth;
1596  
1597  if (screenWidth <= 1024) {
1598    return 'slide-hidden';
1599  } else if (screenWidth <= 1200) {
1600    return 'slide-end-1200';
1601  } else if (screenWidth <= 1366) {
1602    return 'slide-end-1366';
1603  } else if (screenWidth <= 1600) {
1604    return 'slide-end-desktop';
1605  } else {
1606    return 'slide-end-1600';
1607  }
1608}
1609
1610function slideInFromLeft() {
1611  const element = document.querySelector('.meet-the-team-bg-decoration');
1612  
1613  if (!element) {
1614    return;
1615  }
1616
1617  const targetClass = getTargetClass();
1618  
1619  if (targetClass === 'slide-hidden') {
1620    element.className = element.className.replace(/slide-\w+/g, '').trim();
1621    element.classList.add('slide-hidden');
1622    return;
1623  }
1624
1625  element.className = element.className.replace(/slide-\w+/g, '').trim();
1626  element.classList.add('slide-start');
1627  element.offsetHeight;
1628	
1629  setTimeout(() => {
1630    element.classList.add(targetClass);
1631  }, 50);
1632}
1633
1634function slideInShapesFg() {
1635  const element = document.querySelector('.meet-the-team-shapes-fg');
1636  
1637  if (!element) {
1638    return;
1639  }
1640
1641  element.className = element.className.replace(/slide-\w+/g, '').trim();
1642  element.style.position = 'absolute';
1643  element.style.left = '-200%';
1644  element.offsetHeight;
1645	
1646  setTimeout(() => {
1647    element.classList.add('slide-start');
1648    element.classList.add('slide-end');
1649  }, 50);
1650}
1651
1652function handleResize() {
1653  const element = document.querySelector('.meet-the-team-bg-decoration');
1654  
1655  if (!element) return;
1656  
1657  if (element.hasAttribute('data-animated')) {
1658    const targetClass = getTargetClass();
1659    element.className = element.className.replace(/slide-\w+/g, '').trim();
1660    
1661    if (targetClass === 'slide-hidden') {
1662      element.classList.add('slide-hidden');
1663    } else {
1664      element.classList.add('slide-start', targetClass);
1665    }
1666  }
1667}
1668
1669function handleIntersection(entries, observer) {
1670  entries.forEach(entry => {
1671    const element = document.querySelector('.meet-the-team-bg-decoration');
1672    const shapesElement = document.querySelector('.meet-the-team-shapes-fg');
1673    
1674    if (!element) {
1675      console.error('Element not found in intersection callback');
1676      return;
1677    }
1678
1679    if (entry.isIntersecting && !element.hasAttribute('data-animated')) {
1680      element.setAttribute('data-animated', 'true');
1681      slideInFromLeft();
1682      
1683      if (shapesElement && !shapesElement.hasAttribute('data-animated')) {
1684        shapesElement.setAttribute('data-animated', 'true');
1685        slideInShapesFg();
1686      }
1687      
1688      observer.unobserve(entry.target);
1689    }
1690  });
1691}
1692
1693function initSlideAnimation() {
1694  addAnimationStyles();
1695  
1696  const element = document.querySelector('.meet-the-team-bg-decoration');
1697  
1698  if (!element) {
1699    console.error('Element with class "meet-the-team-bg-decoration" not found during initialization');
1700    return;
1701  }
1702  
1703  const targetElement = element.closest('section') || element.parentElement || element;
1704  
1705  const observerOptions = {
1706    root: null,
1707    rootMargin: '0px 0px -10% 0px',
1708    threshold: 0.4
1709  };
1710  
1711  const observer = new IntersectionObserver(handleIntersection, observerOptions);
1712  window.addEventListener('resize', handleResize);
1713  observer.observe(targetElement);
1714  return observer;
1715}
1716
1717let animationObserver;
1718
1719function startAnimation() {
1720  animationObserver = initSlideAnimation();
1721}
1722
1723if (document.readyState === 'loading') {
1724  document.addEventListener('DOMContentLoaded', startAnimation);
1725} else {
1726  startAnimation();
1727}</script>
1727<script id="hello-theme-frontend-js" src="https://imperatives.co.uk/wp-content/themes/hello-elementor/assets/js/hello-frontend.js?ver=3.5.1"></script>
vendor: 1 bytes, line 1727
1727
1728<script id="elementor-webpack-runtime-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=4.3.3"></script>
vendor: 1 bytes, line 1728
1728
1729<script id="elementor-frontend-modules-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=4.3.3"></script>
vendor: 1 bytes, line 1729
1729
1730<script id="jquery-ui-core-js" src="https://imperatives.co.uk/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3"></script>
vendor: 1 bytes, line 1730
1730
1731<script id="elementor-frontend-js-before">
1732var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnX":"Share on X","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":true},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":true},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},
1733"hasCustomBreakpoints":true},"version":"4.3.3","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"nested-elements":true,"import-export-customization":true,"e_pro_atomic_form":true,"e_pro_collection_loop":true,"mega-menu":true},"urls":{"assets":"https:\/\/imperatives.co.uk\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/imperatives.co.uk\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/imperatives.co.uk\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"ec1b3f0162","atomicFormsSendForm":"0aed218a0b"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_mobile_extra","viewport_tablet","viewport_tablet_extra","viewport_laptop"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_footer_logo_type":"logo"},"post":{"id":789,"title":"About%20-%20Strategic%20Imperatives","excerpt":"","featuredImage":"https:\/\/imperatives.co.uk\/wp-content\/uploads\/2025\/05\/Group-427319274-1024x743.png"}};
1734//# sourceURL=elementor-frontend-js-before
1735</script>
vendor: 1 bytes, line 1735
1735
1736<script id="elementor-frontend-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=4.3.3"></script>
vendor: 1 bytes, line 1736
1736
1737<script id="e-sticky-js" src="https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=4.3.1"></script>
vendor: 1 bytes, line 1737
1737
1738<script id="swiper-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/lib/swiper/v8/swiper.min.js?ver=8.4.5"></script>
vendor: 1 bytes, line 1738
1738
1739<script id="googlesitekit-events-provider-content-events-js-before">
1740window._googlesitekit = window._googlesitekit || {};
1741window._googlesitekit.contentEvents = {"postID":789,"isSinglePost":false,"hasVimeoEmbed":false};
1742//# sourceURL=googlesitekit-events-provider-content-events-js-before
1743</script>
vendor: 1 bytes, line 1743
1743
1744<script id="googlesitekit-events-provider-content-events-js" src="https://imperatives.co.uk/wp-content/plugins/google-site-kit/dist/assets/js/googlesitekit-events-provider-content-events-c7172f3fd0e4d5ad62ef.js" defer></script>
vendor: 1 bytes, line 1744
1744
1745<script id="ue_script_unlimited_timeline-js-after">
1746/* Unlimited Timeline scripts: */ 
1747
1748
1749/* entrance animation js*/
1750
1751	/**
1752	 * is element in viewport
1753	 */
1754    function ueIsElementInViewport(objElement) {
1755	  
1756	  if(document.body.scrollHeight <= (window.innerHeight + 30) )
1757		return(true);	
1758
1759      var elementTop = objElement.offset().top;
1760      var elementBottom = elementTop + objElement.outerHeight();
1761
1762      var viewportTop = jQuery(window).scrollTop();
1763      var viewportBottom = viewportTop + jQuery(window).height();
1764
1765      return (elementBottom > viewportTop && elementTop < viewportBottom);
1766	}
1767
1768			
1769  //start the animation - add animation class
1770  function ueStartEntranceAnimation(objElement, step, classItem, order){
1771
1772    var time = 0;
1773
1774    if(!step)
1775    	var step = 100;
1776
1777    var objItems = objElement.find("."+classItem).not(".uc-entrance-animate");
1778
1779    var numItems = objItems.length;
1780
1781    if(numItems == 0)
1782    	return(false);
1783
1784    var maxTime = (numItems-1) * step;
1785
1786    objItems.each(function(index, item){
1787	  
1788   	  var timeoutTime = time;
1789   	  if(order == "up")
1790   	  	timeoutTime = maxTime - time;
1791
1792      var objItem = jQuery(item);
1793
1794      setTimeout(function(){
1795
1796            objItem.addClass("uc-entrance-animate");
1797
1798      },timeoutTime);
1799
1800      time += step;
1801
1802    });
1803  }
1804
1805    //check and add animation
1806    function ueCheckEntranceAnimation(objElement, step, classItem, order){
1807
1808        var isStarted = objElement.data("ue_entrance_animation_started");
1809
1810        if(isStarted === true)
1811        	return(false);
1812
1813      	var isInside = ueIsElementInViewport(objElement);
1814
1815        if(isInside == false)
1816          return(false);
1817
1818        ueStartEntranceAnimation(objElement, step, classItem, order);
1819
1820        objElement.data("ue_entrance_animation_started", true);
1821  }
1822
1823			
1824jQuery(document).ready(function(){
1825
1826  
1827  function initUEEntranceAnimation(){
1828
1829	  var objElement = jQuery("#uc_unlimited_timeline_elementor_f056b8d");
1830
1831	  if(objElement.length == 0)
1832	  	 return(false);
1833
1834	   if(typeof ueCheckEntranceAnimation == "undefined"){
1835	      return(false);
1836	   }
1837
1838	    ueCheckEntranceAnimation(objElement, 300,"ue_timeline_item", "down");
1839
1840	    jQuery(window).on("scroll", function(){
1841	    	ueCheckEntranceAnimation(objElement, 300, "ue_timeline_item", "down")
1842	    });
1843		
1844	    objElement.on("uc_ajax_refreshed", function(event, params){
1845				        
1846			objElement.removeData("ue_entrance_animation_started");
1847			
1848			if(params.isLoadMore && params.isLoadMore === true){
1849				
1850				ueStartEntranceAnimation(objElement, 300, "ue_timeline_item", "down");
1851				
1852				return(true);
1853			}
1854						
1855	    	ueCheckEntranceAnimation(objElement, 300, "ue_timeline_item", "down")
1856	    });
1857
1858	return(true);
1859  }
1860
1861  var isInited = initUEEntranceAnimation();
1862
1863  if(isInited == false)
1864	  jQuery(document).on("elementor/popup/show", initUEEntranceAnimation);
1865
1866});
1867			
1868
1869jQuery(document).ready(function(){
1870function uc_unlimited_timeline_elementor_f056b8d_start(){
1871			
1872    
1873  	var objWraper = jQuery('#uc_unlimited_timeline_elementor_f056b8d');
1874  	var objItems = objWraper.find(".ue_timeline_item");
1875  	var itemActiveClass = "ue-active-item";
1876  	var confirmedActiveItemsNum = 0;
1877	var activeClass = "uc-active";
1878  
1879    function animateLine(items){
1880
1881      const halfHeight = window.innerHeight / 2;
1882
1883      items.forEach( (item, index) => {
1884        
1885        const iconBCR = item.querySelector('.ue_timeline_item_icon_holder').getBoundingClientRect();
1886        const line = item.querySelector('.ue_timeline_item_icon_line_mask');
1887        const lineHeight = line.parentElement.clientHeight;
1888        const lineTop = line.getBoundingClientRect().top;
1889        const lineBottom = line.getBoundingClientRect().bottom;
1890        const lineOffset = item.querySelector('.ue_timeline_item_icon_line_offset_mask')
1891        const lineOffsetTop = lineOffset.getBoundingClientRect().top;
1892        const lineOffsetBottom = lineOffset.getBoundingClientRect().bottom;
1893        const lineOffsetHeight = lineOffset.parentElement.clientHeight;
1894        const floatingIcon = item.querySelector('.ue_timeline_item_line_floating_icon');
1895        const floatingIconOffset = item.querySelector('.ue_timeline_item_line_floating_icon-offset');
1896        
1897
1898        var activeItems;
1899        var activeItemsNum;
1900        
1901        if (iconBCR.top <= halfHeight) { 
1902          item.classList.add('uc-active'); 
1903          activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active');
1904          activeItemsNum = activeItems.length;
1905        }
1906
1907        if ( lineOffsetTop >= halfHeight) {
1908          lineOffset.style.height = '0%';
1909           floatingIcon.style.opacity = ""
1910           floatingIconOffset.style.opacity = ""   
1911           floatingIcon.style.display = "none"
1912          floatingIconOffset.style.display = "none"
1913           
1914        } else if ( lineOffsetBottom <= halfHeight ) {
1915          lineOffset.style.height = '100%';
1916          floatingIcon.style.display = "none"
1917          floatingIconOffset.style.display = "none"
1918        }
1919
1920        if ( iconBCR.top >= halfHeight ) { 
1921          item.classList.remove('uc-active');
1922          activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active');
1923          activeItemsNum = activeItems.length;
1924        }
1925
1926        if ( lineTop >= halfHeight) {
1927          line.style.height = '0%';
1928           floatingIcon.style.opacity = 0
1929           floatingIconOffset.style.opacity = 0  
1930           floatingIcon.style.display = "none"
1931          floatingIconOffset.style.display = "none"
1932        } else if ( lineBottom <= halfHeight ) {
1933          line.style.height = '100%';
1934          floatingIcon.style.opacity = 0
1935          floatingIconOffset.style.opacity = 0
1936          floatingIcon.style.display = "none"
1937          floatingIconOffset.style.display = "none"
1938        }
1939
1940        if ( ( lineOffsetTop  <= halfHeight) && ( lineOffsetTop + lineHeight >= halfHeight ) ) {
1941          const scrolledAmount = halfHeight - lineOffsetTop;
1942          const normalizedScrolledAmount = ( scrolledAmount / lineOffsetHeight ) * 100;
1943          lineOffset.style.height = `${normalizedScrolledAmount}%`;
1944          //floatingIcon.style.opacity = 0
1945          floatingIconOffset.style.opacity = ""
1946          floatingIcon.style.display = ""
1947          floatingIconOffset.style.display = ""
1948        }
1949
1950        if ( ( lineTop  <= halfHeight) && ( lineTop + lineHeight >= halfHeight ) ) {
1951          const scrolledAmount = halfHeight - lineTop;
1952          const normalizedScrolledAmount = ( scrolledAmount / lineHeight ) * 100;
1953          line.style.height = `${normalizedScrolledAmount}%`;
1954          floatingIcon.style.opacity = ""
1955          floatingIconOffset.style.opacity = ""
1956          floatingIcon.style.display = "none"
1957          floatingIconOffset.style.display = "none"
1958        }
1959         
1960        var activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active');
1961        var activeItemsNum = activeItems.length;
1962        
1963        if(activeItemsNum > confirmedActiveItemsNum){        	
1964          confirmedActiveItemsNum++;  
1965          
1966          objItems.removeClass(itemActiveClass);
1967          objItems.eq(confirmedActiveItemsNum - 1).addClass(itemActiveClass);
1968          floatingIconOffset.style.opacity = 0
1969       	  floatingIcon.style.display = ""
1970          floatingIconOffset.style.display = ""
1971          
1972          //if(index < objItems.length-2)
1973          floatingIcon.style.transition = "none"
1974          floatingIconOffset.style.transition = "none"
1975        }
1976        
1977        if(activeItemsNum < confirmedActiveItemsNum){       
1978          
1979          activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active');
1980          activeItemsNum = activeItems.length;
1981          
1982          confirmedActiveItemsNum--;
1983          
1984          objItems.removeClass(itemActiveClass);
1985          objItems.eq(confirmedActiveItemsNum - 1).addClass(itemActiveClass);
1986        
1987        }
1988        
1989      });
1990      
1991    }
1992  
1993  	function initTimeline(){
1994      
1995      objItems = objWraper.find(".ue_timeline_item");
1996      confirmedActiveItemsNum = 0;
1997      var items = document.querySelectorAll('.ue_timeline_item_icon');
1998      
1999      animateLine(items);
2000      
2001    }
2002
2003    initTimeline();
2004
2005    document.addEventListener('scroll', initTimeline);
2006    window.addEventListener('resize', initTimeline); 
2007  	objWraper.on('uc_ajax_refreshed', initTimeline);
2008  
2009    var objRemoteOptions = {
2010      class_items:"ue_timeline_item",
2011      class_active:"ue-active-item",
2012      selector_item_trigger:null,
2013	  add_set_active_code:false,
2014    }; 	
2015
2016    						objWraper.data("uc-remote-options", objRemoteOptions);
2017			
2018			objWraper.trigger("uc-object-ready");
2019			jQuery(document).trigger("uc-remote-parent-init", [objWraper]);
2020			    
2021    	
2022}if(jQuery("#uc_unlimited_timeline_elementor_f056b8d").length && !jQuery("#uc_unlimited_timeline_elementor_f056b8d").parents('[data-elementor-type="popup"]').length) uc_unlimited_timeline_elementor_f056b8d_start();
2023	jQuery( document ).on( 'elementor/popup/show', (event, id, objPopup) => {
2024	if(objPopup.$element.has(jQuery("#uc_unlimited_timeline_elementor_f056b8d")).length) uc_unlimited_timeline_elementor_f056b8d_start()});
2025});
2026			
2027//# sourceURL=ue_script_unlimited_timeline-js-after
2028</script>
vendor: 1 bytes, line 2028
2028
2029<script id="wp-hooks-js" src="https://imperatives.co.uk/wp-includes/js/dist/hooks.min.js?ver=7496969728ca0f95732d"></script>
vendor: 1 bytes, line 2029
2029
2030<script id="wp-i18n-js" src="https://imperatives.co.uk/wp-includes/js/dist/i18n.min.js?ver=781d11515ad3d91786ec"></script>
vendor: 1 bytes, line 2030
2030
2031<script id="wp-i18n-js-after">
2032wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } );
2033//# sourceURL=wp-i18n-js-after
2034</script>
vendor: 1 bytes, line 2034
2034
2035<script id="elementor-pro-frontend-js-before">
2036var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/imperatives.co.uk\/wp-admin\/admin-ajax.php","nonce":"65cb6b15de","urls":{"assets":"https:\/\/imperatives.co.uk\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/imperatives.co.uk\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":false},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},
2037"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/imperatives.co.uk\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
2038//# sourceURL=elementor-pro-frontend-js-before
2039</script>
vendor: 1 bytes, line 2039
2039
2040<script id="elementor-pro-frontend-js" src="https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=4.3.1"></script>
vendor: 1 bytes, line 2040
2040
2041<script id="pro-elements-handlers-js" src="https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=4.3.1"></script>
2041
2042		<style>
2043			.unlimited-elements-background-overlay{
2044				position:absolute;
2045				top:0px;
2046				left:0px;
2047				width:100%;
2048				height:100%;
2049				z-index:0;
2050			}
2051
2052			.unlimited-elements-background-overlay.uc-bg-front{
2053				z-index:999;
2054			}
2055		</style>
2056
2057		
2057<script type='text/javascript'>
2058
2059			jQuery(document).ready(function(){
2060					
2061				function ucBackgroundOverlayPutStart(){
2062				
2063					var objBG = jQuery(".unlimited-elements-background-overlay").not(".uc-bg-attached");
2064
2065					if(objBG.length == 0)
2066						return(false);
2067
2068					objBG.each(function(index, bgElement){
2069
2070						var objBgElement = jQuery(bgElement);
2071
2072						var targetID = objBgElement.data("forid");
2073
2074						var location = objBgElement.data("location");
2075
2076						switch(location){
2077							case "body":
2078							case "body_front":
2079								var objTarget = jQuery("body");
2080							break;
2081							case "layout":
2082							case "layout_front":
2083								var objLayout = jQuery("*[data-id=\""+targetID+"\"]");
2084								var objTarget = objLayout.parents(".elementor");
2085								if(objTarget.length > 1)
2086									objTarget = jQuery(objTarget[0]);
2087							break;
2088							default:
2089								var objTarget = jQuery("*[data-id=\""+targetID+"\"]");
2090							break;
2091						}
2092
2093
2094						if(objTarget.length == 0)
2095							return(true);
2096
2097						var objVideoContainer = objTarget.children(".elementor-background-video-container");
2098
2099						if(objVideoContainer.length == 1)
2100							objBgElement.detach().insertAfter(objVideoContainer).show();
2101						else
2102							objBgElement.detach().prependTo(objTarget).show();
2103
2104
2105						var objTemplate = objBgElement.children("template");
2106
2107						if(objTemplate.length){
2108							
2109					        var clonedContent = objTemplate[0].content.cloneNode(true);
2110
2111					    	var objScripts = jQuery(clonedContent).find("script");
2112					    	if(objScripts.length)
2113					    		objScripts.attr("type","text/javascript");
2114					        
2115					        objBgElement.append(clonedContent);
2116							
2117							objTemplate.remove();
2118						}
2119
2120						objBgElement.trigger("bg_attached");
2121						objBgElement.addClass("uc-bg-attached");
2122
2123					});
2124				}
2125
2126				ucBackgroundOverlayPutStart();
2127
2128				jQuery( document ).on( 'elementor/popup/show', ucBackgroundOverlayPutStart);
2129				jQuery( "body" ).on( 'uc_dom_updated', ucBackgroundOverlayPutStart);
2130
2131			});
2132
2133
2134		</script>
2134
2135		
2135<script id="wp-emoji-settings" type="application/json">
2136{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://imperatives.co.uk/wp-includes/js/wp-emoji-release.min.js?ver=7.0.5"}}
2137</script>
vendor: 1 bytes, line 2137
2137
2138<script type="module">
2139/*! This file is auto-generated */
2140var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))});
2141//# sourceURL=https://imperatives.co.uk/wp-includes/js/wp-emoji-loader.min.js
2142</script>
2142
2143
2144</body>
2145</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.