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166.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"}; 167//# sourceURL=cookie-law-info-js-extra 168</script>
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</div> 533 </div> 534 </div> 535 </div> 536 <div class="swiper-slide" role="group" aria-roledescription="slide"> 537 <div class="elementor-testimonial"> 538 <div class="elementor-testimonial__footer"> 539 <div class="elementor-testimonial__image"> 540 <img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/2circles.png" alt=""> 541 <div class="swiper-lazy-preloader"></div> 542 </div> 543 </div> 544 </div> 545 </div> 546 <div class="swiper-slide" role="group" aria-roledescription="slide"> 547 <div class="elementor-testimonial"> 548 <div class="elementor-testimonial__footer"> 549 <div class="elementor-testimonial__image"> 550 <img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/lightspeed-broadband-relaunches-with-new-branding-uk.jpg.webp" alt=""> 551 <div class="swiper-lazy-preloader"></div> 552 </div> 553 </div> 554 </div> 555 </div> 556 <div class="swiper-slide" role="group" aria-roledescription="slide"> 557 <div class="elementor-testimonial"> 558 <div class="elementor-testimonial__footer"> 559 <div class="elementor-testimonial__image"> 560 <img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/fibrely-1.webp" alt=""> 561 <div class="swiper-lazy-preloader"></div> 562 </div> 563 </div> 564 </div> 565 </div> 566 <div class="swiper-slide" role="group" aria-roledescription="slide"> 567 <div class="elementor-testimonial"> 568 <div class="elementor-testimonial__footer"> 569 <div class="elementor-testimonial__image"> 570 <img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/CommTech.png" alt=""> 571 <div class="swiper-lazy-preloader"></div> 572 </div> 573 </div> 574 </div> 575 </div> 576 <div class="swiper-slide" role="group" aria-roledescription="slide"> 577 <div class="elementor-testimonial"> 578 <div class="elementor-testimonial__footer"> 579 <div class="elementor-testimonial__image"> 580 <img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/full-fibre.svg" alt=""> 581 <div class="swiper-lazy-preloader"></div> 582 </div> 583 </div> 584 </div> 585 </div> 586 <div class="swiper-slide" role="group" aria-roledescription="slide"> 587 <div class="elementor-testimonial"> 588 <div class="elementor-testimonial__footer"> 589 <div class="elementor-testimonial__image"> 590 <img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/befibre_header_logo_new-1.svg" alt=""> 591 <div class="swiper-lazy-preloader"></div> 592 </div> 593 </div> 594 </div> 595 </div> 596 <div class="swiper-slide" role="group" aria-roledescription="slide"> 597 <div class="elementor-testimonial"> 598 <div class="elementor-testimonial__footer"> 599 <div class="elementor-testimonial__image"> 600 <img class="swiper-lazy" data-src="https://imperatives.co.uk/wp-content/uploads/2025/05/zen-1.svg" alt=""> 601 <div class="swiper-lazy-preloader"></div> 602 </div> 603 </div> 604 </div> 605 </div> 606 </div> 607 </div>
608 </div> 609 </div> 610 </div> 611 </div> 612 <div class="elementor-element elementor-element-a2012ba e-flex e-con-boxed e-con e-parent" data-id="a2012ba" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 613 <div class="e-con-inner"> 614 <div class="elementor-element elementor-element-473ff98 e-con-full e-flex e-con e-child" data-id="473ff98" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 615 <div class="elementor-element elementor-element-9606c28 elementor-widget elementor-widget-image" data-id="9606c28" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> 616 <div class="elementor-widget-container"> 617 <img decoding="async" width="800" height="580" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-1024x743.png" class="attachment-large size-large wp-image-796" alt="" srcset="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-1024x743.png 1024w, https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-300x218.png 300w, https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1-768x557.png 768w, https://imperatives.co.uk/wp-content/uploads/2025/05/Group-427319274-1.png 1161w" sizes="(max-width: 800px) 100vw, 800px" /> </div> 618 </div> 619 </div> 620 <div class="elementor-element elementor-element-7acbf83 e-con-full e-flex e-con e-child" data-id="7acbf83" data-element_type="container" data-e-type="container"> 621 <div class="elementor-element elementor-element-7008208 elementor-widget elementor-widget-heading" data-id="7008208" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 622 <div class="elementor-widget-container"> 623 <h1 class="elementor-heading-title elementor-size-default"><span>Our people.</span></br> 624Partners with deep business and technical expertise</h1> </div> 625 </div> 626 <div class="elementor-element elementor-element-61eecad elementor-widget elementor-widget-text-editor" data-id="61eecad" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 627 <div class="elementor-widget-container"> 628 <p>A team of passionate technologists, SaaS pioneers, â¨and cloud evangelists who believe in challenging the status quo and creating innovation that transforms markets.</p> 629<p>Thinking and acting fearlessly in continuous pursuit of excellence helps us maintain and enhance our position as leaders, and keeps our customers ahead of the curve.</p> 630<p>Only the best will do – <b>challenge us with your brief today.</b></p> </div> 631 </div> 632 </div> 633 </div> 634 </div> 635 <div class="elementor-element elementor-element-8699483 e-flex e-con-boxed e-con e-parent" data-id="8699483" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 636 <div class="e-con-inner"> 637 <div class="elementor-element elementor-element-f111d51 elementor-widget elementor-widget-heading" data-id="f111d51" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 638 <div class="elementor-widget-container"> 639 <h2 class="elementor-heading-title elementor-size-default">Continuously raising our game, so you can raise yours</h2> </div> 640 </div> 641 <div class="elementor-element elementor-element-924a9d6 e-con-full e-flex e-con e-child" data-id="924a9d6" data-element_type="container" data-e-type="container"> 642 <div class="elementor-element elementor-element-7f22f43 e-con-full e-flex e-con e-child" data-id="7f22f43" data-element_type="container" data-e-type="container"> 643 <div class="elementor-element elementor-element-820910d elementor-widget elementor-widget-text-editor" data-id="820910d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 644 <div class="elementor-widget-container"> 645 <p><b style="color: #625dfa;">Strategic Imperatives</b> is a dynamic and forward-thinking technology company pioneering open, innovative and intuitive cloud-based solutions in fast-evolving markets. The solutions we provide consistently create genuine competitive advantage.</p><p>With <b class="fibre_span">Fibre Café</b> our award-winning, cloud based, API-driven integration platform, weâve transformed how service providers can expand their network coverage. Connecting once to Fibre Café gives service providers unlimited access to the entire UK fibre ecosystem, speeding up time to market and removing integration complexities and high development costs.  </p><p>Meanwhile, <b class="elevate_span">Elevate IQ</b>, our award-winning billing platform is empowering MSPs and ISPs to grow revenue, improve customer satisfaction and gain competitive edge.</p> </div>
646 </div> 647 </div> 648 <div class="elementor-element elementor-element-c1da2e7 e-con-full e-flex e-con e-child" data-id="c1da2e7" data-element_type="container" data-e-type="container"> 649 <div class="elementor-element elementor-element-4496be0 e-con-full e-flex e-con e-child" data-id="4496be0" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 650 <div class="elementor-element elementor-element-ac4da05 elementor-widget elementor-widget-image" data-id="ac4da05" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> 651 <div class="elementor-widget-container"> 652 <a href="https://imperatives.co.uk"> 653 <img decoding="async" width="800" height="90" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Group-1-1.svg" class="attachment-large size-large wp-image-797" alt="" /> </a> 654 </div> 655 </div> 656 </div> 657 <div class="elementor-element elementor-element-7a2a55f e-con-full e-flex e-con e-child" data-id="7a2a55f" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 658 <div class="elementor-element elementor-element-76c997b elementor-widget elementor-widget-image" data-id="76c997b" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> 659 <div class="elementor-widget-container"> 660 <a href="https://fibrecafe.co.uk" target="_blank"> 661 <img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/FibreCafe_landscape.svg" class="attachment-large size-large wp-image-799" alt="" /> </a> 662 </div> 663 </div> 664 </div> 665 <div class="elementor-element elementor-element-542e4b7 e-con-full e-flex e-con e-child" data-id="542e4b7" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 666 <div class="elementor-element elementor-element-d58ece5 elementor-widget elementor-widget-image" data-id="d58ece5" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> 667 <div class="elementor-widget-container"> 668 <a href="https://elevateiq.co.uk" target="_blank"> 669 <img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Elevate_landscape.svg" class="attachment-large size-large wp-image-798" alt="" /> </a> 670 </div> 671 </div> 672 </div> 673 </div> 674 </div> 675 </div> 676 </div> 677 <div class="elementor-element elementor-element-2092be5 elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="2092be5" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 678 <div class="e-con-inner"> 679 <div class="elementor-element elementor-element-238739a e-con-full e-flex elementor-invisible e-con e-child" data-id="238739a" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInRight"}">
680 </div> 681 <div class="elementor-element elementor-element-a10b654 e-con-full e-flex elementor-invisible e-con e-child" data-id="a10b654" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInLeft","animation_delay":2}"> 682 </div> 683 <div class="elementor-element elementor-element-8245aa0 e-con-full e-flex elementor-invisible e-con e-child" data-id="8245aa0" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInRight","animation_delay":2}"> 684 </div> 685 <div class="elementor-element elementor-element-f43c8fa e-con-full e-flex elementor-invisible e-con e-child" data-id="f43c8fa" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInLeft","animation_delay":2}"> 686 </div> 687 <div class="elementor-element elementor-element-05cf813 e-con-full e-flex elementor-invisible e-con e-child" data-id="05cf813" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInRight","animation_delay":2}"> 688 </div> 689 </div> 690 </div> 691 <div class="elementor-element elementor-element-07e23fc elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra e-flex e-con-boxed e-con e-parent" data-id="07e23fc" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 692 <div class="e-con-inner"> 693 <div class="elementor-element elementor-element-3ffe21a e-con-full e-flex elementor-invisible e-con e-child" data-id="3ffe21a" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInRight"}">
694 </div> 695 <div class="elementor-element elementor-element-9f4f134 e-con-full e-flex elementor-invisible e-con e-child" data-id="9f4f134" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInLeft","animation_delay":2}"> 696 </div> 697 <div class="elementor-element elementor-element-b801063 e-con-full e-flex elementor-invisible e-con e-child" data-id="b801063" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInRight","animation_delay":2}"> 698 </div> 699 <div class="elementor-element elementor-element-253f6e0 e-con-full e-flex elementor-invisible e-con e-child" data-id="253f6e0" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInLeft","animation_delay":2}"> 700 </div> 701 <div class="elementor-element elementor-element-6fa8e4f e-con-full e-flex elementor-invisible e-con e-child" data-id="6fa8e4f" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic","animation":"fadeInRight","animation_delay":2}"> 702 </div> 703 </div> 704 </div> 705 <div class="elementor-element elementor-element-3c778fa e-flex e-con-boxed e-con e-parent" data-id="3c778fa" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 706 <div class="e-con-inner"> 707 <div class="elementor-element elementor-element-a8a03c4 e-con-full e-flex e-con e-child" data-id="a8a03c4" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 708 <div class="elementor-element elementor-element-fbc556d e-con-full e-flex e-con e-child" data-id="fbc556d" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 709 <div class="elementor-element elementor-element-278ee8e e-con-full e-flex e-con e-child" data-id="278ee8e" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 710 <div class="elementor-element elementor-element-63070f7 elementor-widget__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-image" data-id="63070f7" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> 711 <div class="elementor-widget-container"> 712 <img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/0wc0xe0eqqum7nudh8h.svg" class="attachment-large size-large wp-image-22" alt="" /> </div> 713 </div> 714 <div class="elementor-element elementor-element-7682e26 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-mobile_extra elementor-widget elementor-widget-image" data-id="7682e26" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> 715 <div class="elementor-widget-container"> 716 <img loading="lazy" decoding="async" width="800" height="689" src="https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-1024x882.png" class="attachment-large size-large wp-image-852" alt="" srcset="https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-1024x882.png 1024w, https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-300x258.png 300w, https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy-768x661.png 768w, https://imperatives.co.uk/wp-content/uploads/2025/05/SI-Andy.png 1108w" sizes="(max-width: 800px) 100vw, 800px" /> </div> 717 </div> 718 </div> 719 <div class="elementor-element elementor-element-0fb2723 e-con-full e-flex e-con e-child" data-id="0fb2723" data-element_type="container" data-e-type="container"> 720 <div class="elementor-element elementor-element-6880222 elementor-widget elementor-widget-heading" data-id="6880222" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 721 <div class="elementor-widget-container"> 722 <h3 class="elementor-heading-title elementor-size-default">Andy Pirie</h3>
722 </div> 723 </div> 724 <div class="elementor-element elementor-element-807d99c elementor-widget elementor-widget-text-editor" data-id="807d99c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 725 <div class="elementor-widget-container"> 726 <p>Head of Retail Telecoms, Ovo Energy</p> </div> 727 </div> 728 <div class="elementor-element elementor-element-944ca4f elementor-widget elementor-widget-text-editor" data-id="944ca4f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 729 <div class="elementor-widget-container"> 730 <p>â<span data-teams="true">Strategic Imperatives</span> have done a phenomenal job in supporting our requirements and providing us with APIs to deliver full automation. The level of support weâve had from the team has been brilliant, and their technical knowledge of billing, call rating, and customer-facing bills is amazing; we couldnât have delivered this ambitious project without them.â</p> </div> 731 </div> 732 <div class="elementor-element elementor-element-185e701 elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image" data-id="185e701" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"> 733 <div class="elementor-widget-container"> 734 <img loading="lazy" decoding="async" width="800" height="800" src="https://imperatives.co.uk/wp-content/uploads/2025/05/0wc0xe0eqqum7nudh8h.svg" class="attachment-large size-large wp-image-22" alt="" /> </div> 735 </div> 736 </div> 737 </div> 738 </div> 739 </div> 740 </div> 741 <div class="elementor-element elementor-element-4c4d95a e-flex e-con-boxed e-con e-parent" data-id="4c4d95a" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 742 <div class="e-con-inner"> 743 <div class="elementor-element elementor-element-ae817ea elementor-widget elementor-widget-heading" data-id="ae817ea" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 744 <div class="elementor-widget-container"> 745 <h2 class="elementor-heading-title elementor-size-default">Trusted partners with a proven track record</h2> </div> 746 </div> 747 <div class="elementor-element elementor-element-066d8bc e-con-full e-flex elementor-invisible e-con e-child" data-id="066d8bc" data-element_type="container" data-e-type="container" data-settings="{"animation":"fadeInUp"}"> 748 <div class="elementor-element elementor-element-ee86648 e-con-full e-flex e-con e-child" data-id="ee86648" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 749 <div class="elementor-element elementor-element-50b6417 elementor-widget elementor-widget-heading" data-id="50b6417" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 750 <div class="elementor-widget-container"> 751 <h4 class="elementor-heading-title elementor-size-default">Driven technologists</h4> </div> 752 </div> 753 <div class="elementor-element elementor-element-2e13912 elementor-widget elementor-widget-text-editor" data-id="2e13912" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 754 <div class="elementor-widget-container"> 755 <p>challenging the status quo and creating industry-advancing solutions.</p> </div> 756 </div> 757 </div> 758 <div class="elementor-element elementor-element-0c3aeee e-con-full e-flex e-con e-child" data-id="0c3aeee" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 759 <div class="elementor-element elementor-element-e35e6d8 elementor-widget elementor-widget-heading" data-id="e35e6d8" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 760 <div class="elementor-widget-container"> 761 <h4 class="elementor-heading-title elementor-size-default">Genuine SaaS pioneers </h4> </div>
762 </div> 763 <div class="elementor-element elementor-element-b00640b elementor-widget elementor-widget-text-editor" data-id="b00640b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 764 <div class="elementor-widget-container"> 765 <p>with a rich heritage of innovations and industry firsts.</p> </div> 766 </div> 767 </div> 768 <div class="elementor-element elementor-element-027f54a e-con-full e-flex e-con e-child" data-id="027f54a" data-element_type="container" data-e-type="container" data-settings="{"background_background":"gradient"}"> 769 <div class="elementor-element elementor-element-58ba0bd elementor-widget elementor-widget-heading" data-id="58ba0bd" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 770 <div class="elementor-widget-container"> 771 <h4 class="elementor-heading-title elementor-size-default">Working with industry </h4> </div> 772 </div> 773 <div class="elementor-element elementor-element-f86e254 elementor-widget elementor-widget-text-editor" data-id="f86e254" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 774 <div class="elementor-widget-container"> 775 <p>on the regulatory changes that directly affect our customers.</p> </div> 776 </div> 777 </div> 778 </div> 779 </div> 780 </div> 781 <div class="elementor-element elementor-element-db4895e e-con-full e-flex e-con e-parent" data-id="db4895e" data-element_type="container" data-e-type="container"> 782 <div class="elementor-element elementor-element-4fbcd88 e-con-full e-flex e-con e-child" data-id="4fbcd88" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 783 <div class="elementor-element elementor-element-790131d e-con-full e-flex e-con e-child" data-id="790131d" data-element_type="container" data-e-type="container"> 784 <div class="elementor-element elementor-element-15b3b44 e-flex e-con-boxed e-con e-child" data-id="15b3b44" data-element_type="container" data-e-type="container"> 785 <div class="e-con-inner"> 786 <div class="elementor-element elementor-element-b531c5b elementor-position-left elementor-position-right elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box" data-id="b531c5b" data-element_type="widget" data-e-type="widget" data-widget_type="image-box.default"> 787 <div class="elementor-widget-container"> 788 <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="172" height="172" src="https://imperatives.co.uk/wp-content/uploads/2025/05/Ellipse-351.png" class="attachment-full size-full wp-image-807" alt="" srcset="https://imperatives.co.uk/wp-content/uploads/2025/05/Ellipse-351.png 172w, https://imperatives.co.uk/wp-content/uploads/2025/05/Ellipse-351-150x150.png 150w" sizes="(max-width: 172px) 100vw, 172px" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">At Strategic Imperatives, our mission has always been to empower our clients to achieve their most critical business goals with cutting-edge solutions that drive efficiency, growth, and competitive agility.â 789 790</br></br> 791<b>Wail Sabbagh</b> | Managing Director, Strategic Imperatives</p></div></div> </div> 792 </div> 793 </div> 794 </div> 795 </div> 796 </div> 797 </div> 798 <div class="elementor-element elementor-element-8df5702 e-flex e-con-boxed e-con e-parent" data-id="8df5702" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 799 <div class="e-con-inner"> 800 <div class="elementor-element elementor-element-888741a elementor-widget elementor-widget-heading" data-id="888741a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 801 <div class="elementor-widget-container"> 802 <h2 class="elementor-heading-title elementor-size-default">Our History</h2> </div> 803 </div> 804 <div class="elementor-element elementor-element-4c19029 e-con-full e-flex e-con e-child" data-id="4c19029" data-element_type="container" data-e-type="container"> 805 <div class="elementor-element elementor-element-a5fd58c e-con-full e-flex e-con e-child" data-id="a5fd58c" data-element_type="container" data-e-type="container" data-settings="{"sticky":"top","sticky_on":["desktop","laptop","tablet_extra","tablet"],"sticky_offset":0,"sticky_effects_offset":0,"sticky_anchor_link_offset":0}"> 806 <div class="elementor-element elementor-element-5df56f6 elementor-widget elementor-widget-text-editor" data-id="5df56f6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 807 <div class="elementor-widget-container"> 808 <p>Strategic Imperatives has transformed <strong>billing & monetisation</strong> and is the primary technology enabler of competition in the <strong>UK voice, fixed-line,</strong> and <strong>broadband</strong> market.</p> </div>
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1045 } 1046} 1047#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item_img_wrapper{ 1048 display: flex; 1049} 1050#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item:nth-child(even) .ue_timeline_item_img_wrapper{ 1051 justify-content: flex-end; 1052} 1053#uc_unlimited_timeline_elementor_f056b8d .ue_timeline_item:nth-child(odd) .ue_timeline_item_img_wrapper{ 1054 justify-content: flex-start; 1055} 1056 1057 1058 1059 1060 1061 1062 1063 1064 1065 1066 1067 1068 1069 1070 1071 1072 1073 1074 1075 1076 1077 1078 1079 1080 1081 1082 1083 1084 1085 1086 1087 1088 1089 1090 1091 1092 1093 1094</style> 1095 1096<div id="uc_unlimited_timeline_elementor_f056b8d" class="uc-items-wrapper " > 1097 1098<div class="ue_timeline_item elementor-repeater-item-fc221ae " id="uc_unlimited_timeline_elementor_f056b8d_item1"> 1099 <div class="ue_timeline_item_content"> 1100 1101 <div class="ue_timeline_item_content_main"> 1102 1103 1104 <div class="ue_timeline_item_content_inside"> 1105 <div class="ue_timeline_item_title" >2006</div> <div class="ue_timeline_item_text"><p>Founded by a <strong>specialist management team</strong> with decades of combined experience owning or working within communications businesses.</p></div> 1106 1107 </div> 1108 </div> 1109 1110 <div class="ue_timeline_item_pointer"> 1111 <div class="ue_timeline_item_pointer_inside"></div> 1112 </div> 1113 1114 <div class="ue_timeline_item_pointer_spacer"></div> 1115 1116 </div> 1117 1118 <div class="ue_timeline_item_icon"> 1119 <div class="ue_timeline_item_icon_line_offset"> 1120 <div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder"> 1121 <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1122 </div> 1123 </div> 1124 <div class="ue_timeline_item_icon_holder"> 1125 <i class='fas fa-check'></i> </div> 1126 1127 <div class="ue_timeline_item_icon_line"> 1128 <div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder"> 1129 <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1130 </div> 1131 </div> 1132 1133 </div> 1134 <div class="ue_timeline_item_spacer"> 1135 </div> 1136 </div> 1137 1138<div class="ue_timeline_item elementor-repeater-item-85e5bdd " id="uc_unlimited_timeline_elementor_f056b8d_item2"> 1139 <div class="ue_timeline_item_content"> 1140 1141 <div class="ue_timeline_item_content_main"> 1142 1143 1144 <div class="ue_timeline_item_content_inside"> 1145 <div class="ue_timeline_item_title" >2008</div> <div class="ue_timeline_item_text"><p>Our <strong>CPconnect</strong> platform connects the majority of UK providers to BT Openreach.</p></div> 1146 1147 </div> 1148 </div> 1149 1150 <div class="ue_timeline_item_pointer"> 1151 <div class="ue_timeline_item_pointer_inside"></div> 1152 </div> 1153 1154 <div class="ue_timeline_item_pointer_spacer"></div> 1155 1156 </div> 1157 1158 <div class="ue_timeline_item_icon"> 1159 <div class="ue_timeline_item_icon_line_offset"> 1160 <div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder"> 1161 <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1162 </div> 1163 </div> 1164 <div class="ue_timeline_item_icon_holder"> 1165 <i class='fas fa-check'></i> </div> 1166 1167 <div class="ue_timeline_item_icon_line"> 1168 <div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder"> 1169 <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1170 </div> 1171 </div> 1172 1173 </div> 1174 <div class="ue_timeline_item_spacer"> 1175 </div> 1176 </div> 1177 1178<div class="ue_timeline_item elementor-repeater-item-b2a4987 " id="uc_unlimited_timeline_elementor_f056b8d_item3"> 1179 <div class="ue_timeline_item_content"> 1180 1181 <div class="ue_timeline_item_content_main"> 1182 1183 1184 <div class="ue_timeline_item_content_inside"> 1185 <div class="ue_timeline_item_title" >2012</div> <div class="ue_timeline_item_text"><p>CPconnect provisions / manages <strong>
118575%</strong> of the UKâs non-BT fixed line assets.</p></div> 1186 1187 </div> 1188 </div> 1189 1190 <div class="ue_timeline_item_pointer"> 1191 <div class="ue_timeline_item_pointer_inside"></div> 1192 </div> 1193 1194 <div class="ue_timeline_item_pointer_spacer"></div> 1195 1196 </div> 1197 1198 <div class="ue_timeline_item_icon"> 1199 <div class="ue_timeline_item_icon_line_offset"> 1200 <div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder"> 1201 <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1202 </div> 1203 </div> 1204 <div class="ue_timeline_item_icon_holder"> 1205 <i class='fas fa-check'></i> </div> 1206 1207 <div class="ue_timeline_item_icon_line"> 1208 <div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder"> 1209 <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1210 </div> 1211 </div> 1212 1213 </div> 1214 <div class="ue_timeline_item_spacer"> 1215 </div> 1216 </div> 1217 1218<div class="ue_timeline_item elementor-repeater-item-3d7d7c3 " id="uc_unlimited_timeline_elementor_f056b8d_item4"> 1219 <div class="ue_timeline_item_content"> 1220 1221 <div class="ue_timeline_item_content_main"> 1222 1223 1224 <div class="ue_timeline_item_content_inside"> 1225 <div class="ue_timeline_item_title" >2015</div> <div class="ue_timeline_item_text"><p>Strategic Imperatives launches <strong>Elevate IQ.</strong></p></div> 1226 1227 </div> 1228 </div> 1229 1230 <div class="ue_timeline_item_pointer"> 1231 <div class="ue_timeline_item_pointer_inside"></div> 1232 </div> 1233 1234 <div class="ue_timeline_item_pointer_spacer"></div> 1235 1236 </div> 1237 1238 <div class="ue_timeline_item_icon"> 1239 <div class="ue_timeline_item_icon_line_offset"> 1240 <div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder"> 1241 <div class="ue_timeline_item_line_floating_icon-offset 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1268 </div> 1269 1270 <div class="ue_timeline_item_pointer"> 1271 <div class="ue_timeline_item_pointer_inside"></div> 1272 </div> 1273 1274 <div class="ue_timeline_item_pointer_spacer"></div> 1275 1276 </div> 1277 1278 <div class="ue_timeline_item_icon"> 1279 <div class="ue_timeline_item_icon_line_offset"> 1280 <div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder"> 1281 <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1282 </div> 1283 </div> 1284 <div class="ue_timeline_item_icon_holder"> 1285 <i class='fas fa-check'></i> </div> 1286 1287 <div class="ue_timeline_item_icon_line"> 1288 <div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder"> 1289 <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1290 </div> 1291 </div> 1292 1293 </div> 1294 <div class="ue_timeline_item_spacer"> 1295 </div> 1296 </div> 1297 1298<div class="ue_timeline_item elementor-repeater-item-8f22382 " id="uc_unlimited_timeline_elementor_f056b8d_item6"> 1299 <div class="ue_timeline_item_content"> 1300 1301 <div class="ue_timeline_item_content_main"> 1302 1303 1304 <div class="ue_timeline_item_content_inside"> 1305 <div class="ue_timeline_item_title" >TODAY</div> <div class="ue_timeline_item_text"><p>The UK's leading provider of SaaS solutions to <strong>telecoms providers.</strong></p></div> 1306 1307 </div> 1308 </div> 1309 1310 <div class="ue_timeline_item_pointer"> 1311 <div class="ue_timeline_item_pointer_inside"></div> 1312 </div> 1313 1314 <div class="ue_timeline_item_pointer_spacer"></div> 1315 1316 </div> 1317 1318 <div class="ue_timeline_item_icon"> 1319 <div class="ue_timeline_item_icon_line_offset"> 1320 <div class="ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder"> 1321 <div class="ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1322 </div> 1323 </div> 1324 <div class="ue_timeline_item_icon_holder"> 1325 <i class='fas fa-check'></i> </div> 1326 1327 <div class="ue_timeline_item_icon_line"> 1328 <div class="ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder"> 1329 <div class="ue_timeline_item_line_floating_icon ue_timeline_floating_icon"><i class='fas fa-rocket'></i></div> 1330 </div> 1331 </div> 1332 1333 </div> 1334 <div class="ue_timeline_item_spacer"> 1335 </div> 1336 </div> 1337 1338</div> 1339<!-- end Unlimited Timeline --> </div>
1340 </div> 1341 </div> 1342 </div> 1343 </div> 1344 </div> 1345 <div class="elementor-element elementor-element-bd488b7 e-flex e-con-boxed e-con e-parent" data-id="bd488b7" data-element_type="container" data-e-type="container"> 1346 <div class="e-con-inner"> 1347 <div class="elementor-element elementor-element-f27eac9 e-con-full e-flex e-con e-child" data-id="f27eac9" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 1348 <div class="elementor-element elementor-element-7cb5046 e-con-full e-flex e-con e-child" data-id="7cb5046" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 1349 <div class="elementor-element elementor-element-2f0eb74 elementor-widget elementor-widget-heading" data-id="2f0eb74" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 1350 <div class="elementor-widget-container"> 1351 <h2 class="elementor-heading-title elementor-size-default">Deliver innovation with Strategic Imperatives</h2> </div> 1352 </div> 1353 <div class="elementor-element elementor-element-7bd62c5 elementor-widget elementor-widget-text-editor" data-id="7bd62c5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"> 1354 <div class="elementor-widget-container"> 1355 <p>Our expert team combine strategic and technical knowledge with a deep understanding of the most strategic imperatives faced by modern-service providers. </p><p>Arrange a call with a member of our team to tell us about your pressing business needs.</p> </div> 1356 </div> 1357 <div class="elementor-element elementor-element-2fec82f elementor-widget elementor-widget-button" data-id="2fec82f" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"> 1358 <div class="elementor-widget-container"> 1359 <div class="elementor-button-wrapper"> 1360 <a class="elementor-button elementor-button-link elementor-size-sm" href="/contact/"> 1361 <span class="elementor-button-content-wrapper"> 1362 <span class="elementor-button-text">Let's talk</span> 1363 </span> 1364 </a> 1365 </div> 1366 </div> 1367 </div> 1368 </div> 1369 <div class="elementor-element elementor-element-b8f1bdd e-con-full elementor-hidden-mobile e-flex e-con e-child" data-id="b8f1bdd" data-element_type="container" data-e-type="container"> 1370 </div> 1371 </div> 1372 </div> 1373 </div> 1374 </div> 1375 1376 1377 </div> 1378 1379 1380</main> 1381 1382 <footer data-elementor-type="footer" data-elementor-id="148" class="elementor elementor-148 elementor-location-footer" data-elementor-post-type="elementor_library"> 1383 <div class="elementor-element elementor-element-e66d54c e-flex e-con-boxed e-con e-parent" data-id="e66d54c" data-element_type="container" data-e-type="container" data-settings="{"background_background":"classic"}"> 1384 <div class="e-con-inner"> 1385 <div class="elementor-element elementor-element-f27e5e7 e-con-full e-flex e-con e-child" data-id="f27e5e7" data-element_type="container" data-e-type="container"> 1386 <div class="elementor-element elementor-element-4a5498b e-con-full e-flex e-con e-child" data-id="4a5498b" data-element_type="container" data-e-type="container"> 1387 <div class="elementor-element elementor-element-64b08fb elementor-widget elementor-widget-heading" data-id="64b08fb" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"> 1388 <div class="elementor-widget-container"> 1389 <h6 class="elementor-heading-title elementor-size-default">Discover our solutions</h6> </div> 1390 </div> 1391 <div class="elementor-element elementor-element-936d877 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="936d877" data-element_type="widget" data-e-type="widget" data-widget_type="icon-list.default"> 1392 <div class="elementor-widget-container"> 1393 <ul class="elementor-icon-list-items"> 1394 <li class="elementor-icon-list-item"> 1395 <a href="https://elevateiq.co.uk/"> 1396 1397 <span class="elementor-icon-list-text">Elevate IQ</span> 1398 </a> 1399 </li> 1400 <li class="elementor-icon-list-item"> 1401 <a href="http://fibrecafe.co.uk"> 1402 1403 <span class="elementor-icon-list-text">Fibre Café</span> 1404 </a> 1405 </li> 1406 </ul> 1407 </div>
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1544<script>function addAnimationStyles() { 1545 const styleId = 'slide-animation-styles'; 1546 1547 if (document.getElementById(styleId)) { 1548 return; 1549 } 1550 1551 const style = document.createElement('style'); 1552 style.id = styleId; 1553 style.textContent = ` 1554 .meet-the-team-bg-decoration.slide-start { 1555 position: absolute !important; 1556 left: -200% !important; 1557 transition: left 0.8s ease-out !important; 1558 } 1559 1560 .meet-the-team-bg-decoration.slide-end-desktop { 1561 left: -50% !important; 1562 } 1563 1564 .meet-the-team-bg-decoration.slide-end-1600 { 1565 left: -30% !important; 1566 } 1567 1568 .meet-the-team-bg-decoration.slide-end-1366 { 1569 left: -80% !important; 1570 } 1571 1572 .meet-the-team-bg-decoration.slide-end-1200 { 1573 left: -110% !important; 1574 } 1575 1576 .meet-the-team-bg-decoration.slide-hidden { 1577 display: none !important; 1578 } 1579 1580 .meet-the-team-shapes-fg.slide-start { 1581 position: absolute !important; 1582 left: -200% !important; 1583 transition: left 0.8s ease-out !important; 1584 } 1585 1586 .meet-the-team-shapes-fg.slide-end { 1587 left: 0 !important; 1588 } 1589 `; 1590 1591 document.head.appendChild(style); 1592} 1593 1594function getTargetClass() { 1595 const screenWidth = window.innerWidth; 1596 1597 if (screenWidth <= 1024) { 1598 return 'slide-hidden'; 1599 } else if (screenWidth <= 1200) { 1600 return 'slide-end-1200'; 1601 } else if (screenWidth <= 1366) { 1602 return 'slide-end-1366'; 1603 } else if (screenWidth <= 1600) { 1604 return 'slide-end-desktop'; 1605 } else { 1606 return 'slide-end-1600'; 1607 } 1608} 1609 1610function slideInFromLeft() { 1611 const element = document.querySelector('.meet-the-team-bg-decoration'); 1612 1613 if (!element) { 1614 return; 1615 } 1616 1617 const targetClass = getTargetClass(); 1618 1619 if (targetClass === 'slide-hidden') { 1620 element.className = element.className.replace(/slide-\w+/g, '').trim(); 1621 element.classList.add('slide-hidden'); 1622 return; 1623 } 1624 1625 element.className = element.className.replace(/slide-\w+/g, '').trim(); 1626 element.classList.add('slide-start'); 1627 element.offsetHeight; 1628 1629 setTimeout(() => { 1630 element.classList.add(targetClass); 1631 }, 50); 1632} 1633 1634function slideInShapesFg() { 1635 const element = document.querySelector('.meet-the-team-shapes-fg'); 1636 1637 if (!element) { 1638 return; 1639 } 1640 1641 element.className = element.className.replace(/slide-\w+/g, '').trim(); 1642 element.style.position = 'absolute'; 1643 element.style.left = '-200%'; 1644 element.offsetHeight; 1645 1646 setTimeout(() => { 1647 element.classList.add('slide-start'); 1648 element.classList.add('slide-end'); 1649 }, 50); 1650} 1651 1652function handleResize() { 1653 const element = document.querySelector('.meet-the-team-bg-decoration'); 1654 1655 if (!element) return; 1656 1657 if (element.hasAttribute('data-animated')) { 1658 const targetClass = getTargetClass(); 1659 element.className = element.className.replace(/slide-\w+/g, '').trim(); 1660 1661 if (targetClass === 'slide-hidden') { 1662 element.classList.add('slide-hidden'); 1663 } else { 1664 element.classList.add('slide-start', targetClass); 1665 } 1666 } 1667} 1668 1669function handleIntersection(entries, observer) { 1670 entries.forEach(entry => { 1671 const element = document.querySelector('.meet-the-team-bg-decoration'); 1672 const shapesElement = document.querySelector('.meet-the-team-shapes-fg'); 1673 1674 if (!element) { 1675 console.error('Element not found in intersection callback'); 1676 return; 1677 } 1678 1679 if (entry.isIntersecting && !element.hasAttribute('data-animated')) { 1680 element.setAttribute('data-animated', 'true'); 1681 slideInFromLeft(); 1682 1683 if (shapesElement && !shapesElement.hasAttribute('data-animated')) { 1684 shapesElement.setAttribute('data-animated', 'true'); 1685 slideInShapesFg(); 1686 } 1687 1688 observer.unobserve(entry.target); 1689 } 1690 }); 1691} 1692 1693function initSlideAnimation() { 1694 addAnimationStyles(); 1695 1696 const element = document.querySelector('.meet-the-team-bg-decoration'); 1697 1698 if (!element) { 1699 console.error('Element with class "meet-the-team-bg-decoration" not found during initialization'); 1700 return; 1701 } 1702 1703 const targetElement = element.closest('section') || element.parentElement || element; 1704 1705 const observerOptions = { 1706 root: null,
1707 rootMargin: '0px 0px -10% 0px', 1708 threshold: 0.4 1709 }; 1710 1711 const observer = new IntersectionObserver(handleIntersection, observerOptions); 1712 window.addEventListener('resize', handleResize); 1713 observer.observe(targetElement); 1714 return observer; 1715} 1716 1717let animationObserver; 1718 1719function startAnimation() { 1720 animationObserver = initSlideAnimation(); 1721} 1722 1723if (document.readyState === 'loading') { 1724 document.addEventListener('DOMContentLoaded', startAnimation); 1725} else { 1726 startAnimation(); 1727}</script>
1727<script id="hello-theme-frontend-js" src="https://imperatives.co.uk/wp-content/themes/hello-elementor/assets/js/hello-frontend.js?ver=3.5.1"></script>
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1727
1728<script id="elementor-webpack-runtime-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=4.3.3"></script>
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1728
1729<script id="elementor-frontend-modules-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=4.3.3"></script>
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1729
1730<script id="jquery-ui-core-js" src="https://imperatives.co.uk/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3"></script>
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1730
1731<script id="elementor-frontend-js-before"> 1732var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnX":"Share on X","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":true},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":true},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}, 1733"hasCustomBreakpoints":true},"version":"4.3.3","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"nested-elements":true,"import-export-customization":true,"e_pro_atomic_form":true,"e_pro_collection_loop":true,"mega-menu":true},"urls":{"assets":"https:\/\/imperatives.co.uk\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/imperatives.co.uk\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/imperatives.co.uk\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"ec1b3f0162","atomicFormsSendForm":"0aed218a0b"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_mobile_extra","viewport_tablet","viewport_tablet_extra","viewport_laptop"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_footer_logo_type":"logo"},"post":{"id":789,"title":"About%20-%20Strategic%20Imperatives","excerpt":"","featuredImage":"https:\/\/imperatives.co.uk\/wp-content\/uploads\/2025\/05\/Group-427319274-1024x743.png"}}; 1734//# sourceURL=elementor-frontend-js-before 1735</script>
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1735
1736<script id="elementor-frontend-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=4.3.3"></script>
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1736
1737<script id="e-sticky-js" src="https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=4.3.1"></script>
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1737
1738<script id="swiper-js" src="https://imperatives.co.uk/wp-content/plugins/elementor/assets/lib/swiper/v8/swiper.min.js?ver=8.4.5"></script>
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1738
1739<script id="googlesitekit-events-provider-content-events-js-before"> 1740window._googlesitekit = window._googlesitekit || {}; 1741window._googlesitekit.contentEvents = {"postID":789,"isSinglePost":false,"hasVimeoEmbed":false}; 1742//# sourceURL=googlesitekit-events-provider-content-events-js-before 1743</script>
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1744<script id="googlesitekit-events-provider-content-events-js" src="https://imperatives.co.uk/wp-content/plugins/google-site-kit/dist/assets/js/googlesitekit-events-provider-content-events-c7172f3fd0e4d5ad62ef.js" defer></script>
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1744
1745<script id="ue_script_unlimited_timeline-js-after"> 1746/* Unlimited Timeline scripts: */ 1747 1748 1749/* entrance animation js*/ 1750 1751 /** 1752 * is element in viewport 1753 */ 1754 function ueIsElementInViewport(objElement) { 1755 1756 if(document.body.scrollHeight <= (window.innerHeight + 30) ) 1757 return(true); 1758 1759 var elementTop = objElement.offset().top; 1760 var elementBottom = elementTop + objElement.outerHeight(); 1761 1762 var viewportTop = jQuery(window).scrollTop(); 1763 var viewportBottom = viewportTop + jQuery(window).height(); 1764 1765 return (elementBottom > viewportTop && elementTop < viewportBottom); 1766 } 1767 1768 1769 //start the animation - add animation class 1770 function ueStartEntranceAnimation(objElement, step, classItem, order){ 1771 1772 var time = 0; 1773 1774 if(!step) 1775 var step = 100; 1776 1777 var objItems = objElement.find("."+classItem).not(".uc-entrance-animate"); 1778 1779 var numItems = objItems.length; 1780 1781 if(numItems == 0) 1782 return(false); 1783 1784 var maxTime = (numItems-1) * step; 1785 1786 objItems.each(function(index, item){ 1787 1788 var timeoutTime = time; 1789 if(order == "up") 1790 timeoutTime = maxTime - time; 1791 1792 var objItem = jQuery(item); 1793 1794 setTimeout(function(){ 1795 1796 objItem.addClass("uc-entrance-animate"); 1797 1798 },timeoutTime); 1799 1800 time += step; 1801 1802 }); 1803 } 1804 1805 //check and add animation 1806 function ueCheckEntranceAnimation(objElement, step, classItem, order){ 1807 1808 var isStarted = objElement.data("ue_entrance_animation_started"); 1809 1810 if(isStarted === true) 1811 return(false); 1812 1813 var isInside = ueIsElementInViewport(objElement); 1814 1815 if(isInside == false) 1816 return(false); 1817 1818 ueStartEntranceAnimation(objElement, step, classItem, order); 1819 1820 objElement.data("ue_entrance_animation_started", true); 1821 } 1822 1823 1824jQuery(document).ready(function(){ 1825 1826 1827 function initUEEntranceAnimation(){ 1828 1829 var objElement = jQuery("#uc_unlimited_timeline_elementor_f056b8d"); 1830 1831 if(objElement.length == 0) 1832 return(false); 1833 1834 if(typeof ueCheckEntranceAnimation == "undefined"){ 1835 return(false); 1836 } 1837 1838 ueCheckEntranceAnimation(objElement, 300,"ue_timeline_item", "down"); 1839 1840 jQuery(window).on("scroll", function(){ 1841 ueCheckEntranceAnimation(objElement, 300, "ue_timeline_item", "down") 1842 }); 1843 1844 objElement.on("uc_ajax_refreshed", function(event, params){ 1845 1846 objElement.removeData("ue_entrance_animation_started"); 1847 1848 if(params.isLoadMore && params.isLoadMore === true){ 1849 1850 ueStartEntranceAnimation(objElement, 300, "ue_timeline_item", "down"); 1851 1852 return(true); 1853 } 1854 1855 ueCheckEntranceAnimation(objElement, 300, "ue_timeline_item", "down") 1856 }); 1857 1858 return(true); 1859 } 1860 1861 var isInited = initUEEntranceAnimation(); 1862 1863 if(isInited == false) 1864 jQuery(document).on("elementor/popup/show", initUEEntranceAnimation); 1865 1866}); 1867 1868 1869jQuery(document).ready(function(){ 1870function uc_unlimited_timeline_elementor_f056b8d_start(){ 1871 1872 1873 var objWraper = jQuery('#uc_unlimited_timeline_elementor_f056b8d'); 1874 var objItems = objWraper.find(".ue_timeline_item"); 1875 var itemActiveClass = "ue-active-item"; 1876 var confirmedActiveItemsNum = 0; 1877 var activeClass = "uc-active"; 1878 1879 function animateLine(items){ 1880 1881 const halfHeight = window.innerHeight / 2; 1882 1883 items.forEach( (item, index) => { 1884 1885 const iconBCR = item.querySelector('.ue_timeline_item_icon_holder').getBoundingClientRect(); 1886 const line = item.querySelector('.ue_timeline_item_icon_line_mask'); 1887 const lineHeight = line.parentElement.clientHeight; 1888 const lineTop = line.getBoundingClientRect().top; 1889 const lineBottom = line.getBoundingClientRect().bottom; 1890 const lineOffset = item.querySelector('.ue_timeline_item_icon_line_offset_mask') 1891 const lineOffsetTop = lineOffset.getBoundingClientRect().top; 1892 const lineOffsetBottom = lineOffset.getBoundingClientRect().bottom; 1893 const lineOffsetHeight = lineOffset.parentElement.clientHeight; 1894 const floatingIcon = item.querySelector('.ue_timeline_item_line_floating_icon'); 1895 const floatingIconOffset = item.querySelector('.ue_timeline_item_line_floating_icon-offset'); 1896 1897 1898 var activeItems; 1899 var activeItemsNum; 1900 1901 if (iconBCR.top <= halfHeight) { 1902 item.classList.add('uc-active'); 1903 activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active'); 1904 activeItemsNum = activeItems.length; 1905 } 1906 1907 if ( lineOffsetTop >= halfHeight) { 1908 lineOffset.style.height = '0%'; 1909 floatingIcon.style.opacity = "" 1910 floatingIconOffset.style.opacity = "" 1911 floatingIcon.style.display = "none" 1912 floatingIconOffset.style.display = "none" 1913 1914 } else if ( lineOffsetBottom <= halfHeight ) { 1915 lineOffset.style.height = '100%'; 1916 floatingIcon.style.display = "none" 1917 floatingIconOffset.style.display = "none" 1918 } 1919 1920 if ( iconBCR.top >= halfHeight ) { 1921 item.classList.remove('uc-active'); 1922 activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active'); 1923 activeItemsNum = activeItems.length; 1924 } 1925 1926 if ( lineTop >= halfHeight) { 1927 line.style.height = '0%'; 1928 floatingIcon.style.opacity = 0 1929 floatingIconOffset.style.opacity = 0 1930 floatingIcon.style.display = "none" 1931 floatingIconOffset.style.display = "none" 1932 } else if ( lineBottom <= halfHeight ) { 1933 line.style.height = '100%'; 1934 floatingIcon.style.opacity = 0 1935 floatingIconOffset.style.opacity = 0 1936 floatingIcon.style.display = "none" 1937 floatingIconOffset.style.display = "none" 1938 } 1939 1940 if ( ( lineOffsetTop <= halfHeight) && ( lineOffsetTop + lineHeight >= halfHeight ) ) { 1941 const scrolledAmount = halfHeight - lineOffsetTop; 1942 const normalizedScrolledAmount = ( scrolledAmount / lineOffsetHeight ) * 100; 1943 lineOffset.style.height = `${normalizedScrolledAmount}%`; 1944 //floatingIcon.style.opacity = 0 1945 floatingIconOffset.style.opacity = "" 1946 floatingIcon.style.display = "" 1947 floatingIconOffset.style.display = "" 1948 } 1949 1950 if ( ( lineTop <= halfHeight) && ( lineTop + lineHeight >= halfHeight ) ) { 1951 const scrolledAmount = halfHeight - lineTop; 1952 const normalizedScrolledAmount = ( scrolledAmount / lineHeight ) * 100; 1953 line.style.height = `${normalizedScrolledAmount}%`; 1954 floatingIcon.style.opacity = "" 1955 floatingIconOffset.style.opacity = "" 1956 floatingIcon.style.display = "none" 1957 floatingIconOffset.style.display = "none" 1958 } 1959 1960 var activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active'); 1961 var activeItemsNum = activeItems.length; 1962 1963 if(activeItemsNum > confirmedActiveItemsNum){ 1964 confirmedActiveItemsNum++; 1965 1966 objItems.removeClass(itemActiveClass); 1967 objItems.eq(confirmedActiveItemsNum - 1).addClass(itemActiveClass); 1968 floatingIconOffset.style.opacity = 0 1969 floatingIcon.style.display = "" 1970 floatingIconOffset.style.display = "" 1971 1972 //if(index < objItems.length-2) 1973 floatingIcon.style.transition = "none" 1974 floatingIconOffset.style.transition = "none" 1975 } 1976 1977 if(activeItemsNum < confirmedActiveItemsNum){ 1978 1979 activeItems = document.querySelectorAll('#uc_unlimited_timeline_elementor_f056b8d .uc-active'); 1980 activeItemsNum = activeItems.length; 1981 1982 confirmedActiveItemsNum--; 1983 1984 objItems.removeClass(itemActiveClass); 1985 objItems.eq(confirmedActiveItemsNum - 1).addClass(itemActiveClass); 1986 1987 } 1988 1989 }); 1990 1991 } 1992 1993 function initTimeline(){ 1994 1995 objItems = objWraper.find(".ue_timeline_item"); 1996 confirmedActiveItemsNum = 0; 1997 var items = document.querySelectorAll('.ue_timeline_item_icon'); 1998 1999 animateLine(items); 2000 2001 } 2002 2003 initTimeline(); 2004 2005 document.addEventListener('scroll', initTimeline); 2006 window.addEventListener('resize', initTimeline); 2007 objWraper.on('uc_ajax_refreshed', initTimeline); 2008 2009 var objRemoteOptions = { 2010 class_items:"ue_timeline_item", 2011 class_active:"ue-active-item", 2012 selector_item_trigger:null, 2013 add_set_active_code:false, 2014 }; 2015 2016 objWraper.data("uc-remote-options", objRemoteOptions); 2017 2018 objWraper.trigger("uc-object-ready"); 2019 jQuery(document).trigger("uc-remote-parent-init", [objWraper]); 2020 2021 2022}if(jQuery("#uc_unlimited_timeline_elementor_f056b8d").length && !jQuery("#uc_unlimited_timeline_elementor_f056b8d").parents('[data-elementor-type="popup"]').length) uc_unlimited_timeline_elementor_f056b8d_start(); 2023 jQuery( document ).on( 'elementor/popup/show', (event, id, objPopup) => { 2024 if(objPopup.$element.has(jQuery("#uc_unlimited_timeline_elementor_f056b8d")).length) uc_unlimited_timeline_elementor_f056b8d_start()}); 2025}); 2026 2027//# sourceURL=ue_script_unlimited_timeline-js-after 2028</script>
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2029<script id="wp-hooks-js" src="https://imperatives.co.uk/wp-includes/js/dist/hooks.min.js?ver=7496969728ca0f95732d"></script>
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2030<script id="wp-i18n-js" src="https://imperatives.co.uk/wp-includes/js/dist/i18n.min.js?ver=781d11515ad3d91786ec"></script>
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2030
2031<script id="wp-i18n-js-after"> 2032wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); 2033//# sourceURL=wp-i18n-js-after 2034</script>
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2034
2035<script id="elementor-pro-frontend-js-before"> 2036var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/imperatives.co.uk\/wp-admin\/admin-ajax.php","nonce":"65cb6b15de","urls":{"assets":"https:\/\/imperatives.co.uk\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/imperatives.co.uk\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":false},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}}, 2037"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/imperatives.co.uk\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; 2038//# sourceURL=elementor-pro-frontend-js-before 2039</script>
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2039
2040<script id="elementor-pro-frontend-js" src="https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=4.3.1"></script>
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2040
2041<script id="pro-elements-handlers-js" src="https://imperatives.co.uk/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=4.3.1"></script>
2041 2042 <style> 2043 .unlimited-elements-background-overlay{ 2044 position:absolute; 2045 top:0px; 2046 left:0px; 2047 width:100%; 2048 height:100%; 2049 z-index:0; 2050 } 2051 2052 .unlimited-elements-background-overlay.uc-bg-front{ 2053 z-index:999; 2054 } 2055 </style> 2056 2057
2057<script type='text/javascript'> 2058 2059 jQuery(document).ready(function(){ 2060 2061 function ucBackgroundOverlayPutStart(){ 2062 2063 var objBG = jQuery(".unlimited-elements-background-overlay").not(".uc-bg-attached"); 2064 2065 if(objBG.length == 0) 2066 return(false); 2067 2068 objBG.each(function(index, bgElement){ 2069 2070 var objBgElement = jQuery(bgElement); 2071 2072 var targetID = objBgElement.data("forid"); 2073 2074 var location = objBgElement.data("location"); 2075 2076 switch(location){ 2077 case "body": 2078 case "body_front": 2079 var objTarget = jQuery("body"); 2080 break; 2081 case "layout": 2082 case "layout_front": 2083 var objLayout = jQuery("*[data-id=\""+targetID+"\"]"); 2084 var objTarget = objLayout.parents(".elementor"); 2085 if(objTarget.length > 1) 2086 objTarget = jQuery(objTarget[0]); 2087 break; 2088 default: 2089 var objTarget = jQuery("*[data-id=\""+targetID+"\"]"); 2090 break; 2091 } 2092 2093 2094 if(objTarget.length == 0) 2095 return(true); 2096 2097 var objVideoContainer = objTarget.children(".elementor-background-video-container"); 2098 2099 if(objVideoContainer.length == 1) 2100 objBgElement.detach().insertAfter(objVideoContainer).show(); 2101 else 2102 objBgElement.detach().prependTo(objTarget).show(); 2103 2104 2105 var objTemplate = objBgElement.children("template"); 2106 2107 if(objTemplate.length){ 2108 2109 var clonedContent = objTemplate[0].content.cloneNode(true); 2110 2111 var objScripts = jQuery(clonedContent).find("script"); 2112 if(objScripts.length) 2113 objScripts.attr("type","text/javascript"); 2114 2115 objBgElement.append(clonedContent); 2116 2117 objTemplate.remove(); 2118 } 2119 2120 objBgElement.trigger("bg_attached"); 2121 objBgElement.addClass("uc-bg-attached"); 2122 2123 }); 2124 } 2125 2126 ucBackgroundOverlayPutStart(); 2127 2128 jQuery( document ).on( 'elementor/popup/show', ucBackgroundOverlayPutStart); 2129 jQuery( "body" ).on( 'uc_dom_updated', ucBackgroundOverlayPutStart); 2130 2131 }); 2132 2133 2134 </script>
2134 2135
2135<script id="wp-emoji-settings" type="application/json"> 2136{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://imperatives.co.uk/wp-includes/js/wp-emoji-release.min.js?ver=7.0.5"}} 2137</script>
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2138<script type="module"> 2139/*! This file is auto-generated */ 2140var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))}); 2141//# sourceURL=https://imperatives.co.uk/wp-includes/js/wp-emoji-loader.min.js 2142</script>
2142 2143 2144</body> 2145</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.