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1<link rel="preload" href="https://plausible.io/js/pa-n4PB1Vf6i26EdJTE-fpU1.js" as="script"/><meta name="next-size-adjust" content=""/><title>Liam Henshaw</title><meta name="description" content="Data Analyst &amp; Scout at Unique Sports Group. Writing about football analytics, scouting, and building a career in the sport."/><link rel="canonical" href="https://www.liamhenshaw.com"/><meta property="og:title" content="Liam Henshaw — Liam Henshaw"/><meta property="og:description" content="Data Analyst &amp; Scout at Unique Sports Group. Writing about football analytics, scouting, and building a career in the sport."/><meta property="og:url" content="https://www.liamhenshaw.com"/><meta property="og:site_name" content="Liam Henshaw"/><meta property="og:image" content="https://www.liamhenshaw.com/Liam_Henshaw_Preview.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="Liam Henshaw — Data Analyst &amp; Scout"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:creator" content="@HenshawAnalysis"/><meta name="twitter:title" content="Liam Henshaw — Liam Henshaw"/><meta name="twitter:description" content="Data Analyst &amp; Scout at Unique Sports Group. Writing about football analytics, scouting, and building a career in the sport."/><meta name="twitter:image" content="https://www.liamhenshaw.com/Liam_Henshaw_Preview.png"/><link rel="icon" href="/favicon.ico?favicon.0b3bf435.ico" sizes="256x256" type="image/x-icon"/><link rel="icon" href="/favicon-32.png"/><link rel="apple-touch-icon" href="/apple-touch-icon.png"/>
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1<div class="site site-home"><div class="home-layout"><aside class="sidebar fade-in"><img src="/Liam_Headshot.jpeg" alt="Liam Henshaw" class="sidebar-avatar"/><h1 class="site-name"><a href="/">Liam Henshaw</a></h1><p class="sidebar-bio"><strong>Data Analyst &amp; Scout</strong> at Unique Sports Group. I help professionals break into football through technical skills, online portfolio building, mentorship and feedback.</p><div class="sidebar-findme-label">Find Me</div><div class="sidebar-social-icons"><a href="https://www.linkedin.com/in/liam-henshaw/" target="_blank" rel="noopener noreferrer" aria-label="LinkedIn"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a2.062 2.062 0 0 1-2.063-2.065 2.064 2.064 0 1 1 2.063 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"></path></svg></a><a href="https://x.com/HenshawAnalysis" target="_blank" rel="noopener noreferrer" aria-label="X"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"></path></svg></a><a href="https://substack.com/@henshawanalysis" target="_blank" rel="noopener noreferrer" aria-label="Substack"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M22.539 8.242H1.46V5.406h21.08v2.836zM1.46 10.812V24L12 18.11 22.54 24V10.812H1.46zM22.54 0H1.46v2.836h21.08V0z"></path></svg></a><a href="https://www.youtube.com/@liam-henshaw" target="_blank" rel="noopener noreferrer" aria-label="YouTube"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M23.498 6.186a3.016 3.016 0 0 0-2.122-2.136C19.505 3.545 12 3.545 12 3.545s-7.505 0-9.377.505A3.017 3.017 0 0 0 .502 6.186C0 8.07 0 12 0 12s0 3.93.502 5.814a3.016 3.016 0 0 0 2.122 2.136c1.871.505 9.376.505 9.376.505s7.505 0 9.377-.505a3.015 3.015 0 0 0 2.122-2.136C24 15.93 24 12 24 12s0-3.93-.502-5.814zM9.545 15.568V8.432L15.818 12l-6.273 3.568z"></path></svg></a></div><div class="sidebar-brands"><h2 class="section-label">Worked with</h2><span class="brand-name">Hudl</span><span class="brand-name">StatsBomb</span><span class="brand-name">Jobs4Football</span><span class="brand-name">APFA</span><span class="brand-name">Premier League Productions</span><span class="brand-name">Leaders in Sport</span></div></aside><main class="main-content"><nav class="main-nav fade-in"><a href="/about">About</a><a href="/writing">Writing</a><a href="/newsletter">Newsletter</a><a href="https://www.recruitmentroom.co/?utm_source=liamhenshaw&amp;utm_medium=referral" target="_blank" rel="noopener noreferrer">Community</a><a href="/contact">Contact</a><button class="search-trigger" type="button" aria-label="Search"><svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round"><circle cx="11" cy="11" r="8"></circle><line x1="21" y1="21" x2="16.65" y2="16.65"></line></svg>Search</button></nav><section class="fade-in"><h2 class="section-label">Latest</h2><div class="latest-video"><div class="latest-video-frame"><button type="button" class="latest-video-play" aria-label="Play video: The 3 reasons you&#x27;re not getting hired in football"><img alt="" width="640" height="480" decoding="async" data-nimg="1" style="color:transparent" sizes="(max-width: 640px) 100vw, 640px" srcSet="/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F8bCQWOtx0_k%2Fsddefault.jpg&amp;w=3840&amp;q=75"/><span class="latest-video-play-icon"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M8 5v14l11-7z"></path></svg></span></button></div><div class="latest-video-body"><h3>The 3 reasons you&#x27;re not getting hired in football</h3><div class="post-meta">September 20, 2026<!-- --> · YouTube</div><p>If you&#x27;re applying for roles in football and hearing nothing back, it usually comes down to the same three things. What they are, and the actions to take on each.</p><a href="https://www.youtube.com/@liam-henshaw" target="_blank" rel="noopener noreferrer" class="read-more">More videos on YouTube →</a></div></div></section><hr class="fade-in"/><section class="fade-in"><h2 class="section-label">Most Popular</h2><ul class="featured-list"><li><a href="/writing/how-to-become-a-football-analyst"><span class="featured-title">How to become a football analyst</span><span class="featured-excerpt">Most guides on becoming a football (soccer) analyst are written by people who&#x27;ve never worked in a club. What the job involves and how to get there.</span><span class="featured-meta">17<!-- --> min read →</span></a></li><li><a href="/writing/how-to-write-a-football-scouting-report"><span class="featured-title">
1How to write a football scouting report</span><span class="featured-excerpt">What a football (soccer) scouting report is, and the template I use professionally, section by section, with the thinking behind each part.</span><span class="featured-meta">13<!-- --> min read →</span></a></li><li><a href="/writing/the-tools-every-football-analyst-should-know"><span class="featured-title">Football Analytics Tools: What I Actually Use in 2026</span><span class="featured-excerpt">Wyscout, StatsBomb, Hudl, Python, Tableau: what a working football analyst actually uses, what each costs, free alternatives, and what to learn first.</span><span class="featured-meta">13<!-- --> min read →</span></a></li><li><a href="/writing/how-to-become-a-football-scout"><span class="featured-title">How to become a football scout</span><span class="featured-excerpt">Most advice on becoming a football scout is written by people who&#x27;ve never done it. Here&#x27;s what actually works, from someone who made the transition.</span><span class="featured-meta">17<!-- --> min read →</span></a></li></ul></section><hr class="fade-in"/><section class="fade-in"><h2 class="section-label">Topics</h2><div class="topics-grid"><a class="topic-tag" href="/topics/analysis">Analysis</a><a class="topic-tag" href="/topics/behind-the-scenes">Behind The Scenes</a><a class="topic-tag" href="/topics/career-advice">Career Advice</a><a class="topic-tag" href="/topics/community">Community</a><a class="topic-tag" href="/topics/data">Data</a><a class="topic-tag" href="/topics/industry">Industry</a><a class="topic-tag" href="/topics/interview">Interview</a><a class="topic-tag" href="/topics/portfolio">Portfolio</a><a class="topic-tag" href="/topics/python">Python</a><a class="topic-tag" href="/topics/qualifications">Qualifications</a><a class="topic-tag" href="/topics/recruitment">Recruitment</a><a class="topic-tag" href="/topics/salary">Salary</a><a class="topic-tag" href="/topics/scouting">Scouting</a><a class="topic-tag" href="/topics/tools">Tools</a></div></section><hr class="fade-in"/><section class="fade-in" id="community"><h2 class="section-label">Work with me</h2><p class="section-intro">Whether you&#x27;re just starting to explore football analytics or ready to make the career switch, there&#x27;s a path here for you.</p><div class="wwm-grid"><a href="/newsletter" class="wwm-card wwm-card--navy"><span class="wwm-label">FREE</span><h3 class="wwm-title">Newsletter</h3><p class="wwm-desc">Weekly insights for analysts and scouts. Practical advice on breaking into football, building your portfolio, and developing your career — straight to your inbox every Monday.</p><p class="wwm-stat">4,400+ readers</p><div class="wwm-spacer"></div><span class="wwm-cta">Subscribe free<!-- --> →</span></a><a href="/writing" class="wwm-card wwm-card--blue"><span class="wwm-label">LEARN</span><h3 class="wwm-title">Articles &amp; Guides</h3><p class="wwm-desc">In-depth articles on the tools, skills, and strategies you need to work in football recruitment. From data analysis to scouting, LinkedIn to career changes — all free.</p><div class="wwm-spacer"></div><span class="wwm-cta">Start reading<!-- --> →</span></a><a href="https://footballrecruitmentroadmap.carrd.co/" target="_blank" rel="noopener noreferrer" class="wwm-card wwm-card--light"><span class="wwm-label">ROADMAP</span><h3 class="wwm-title">Football Recruitment Roadmap</h3><p class="wwm-desc">The free roadmap from outside football to your first role in recruitment or scouting. 4 phases and 15 steps, real member stories, the tools and data I actually use, and the mistakes to skip.</p><div class="wwm-spacer"></div><span class="wwm-cta">Get the roadmap<!-- --> →</span></a><a href="https://www.recruitmentroom.co/?utm_source=liamhenshaw&amp;utm_medium=referral" target="_blank" rel="noopener noreferrer" class="wwm-card wwm-card--orange"><span class="wwm-label">COMMUNITY</span><h3 class="wwm-title">The Recruitment Room</h3><p class="wwm-desc">A structured membership for aspiring football professionals. Live sessions, expert guidance, and a supp
1ortive community across four pillars: analysis, scouting, portfolio building, and employability.</p><p class="wwm-stat">50% of members land opportunities within 1 year</p><div class="wwm-spacer"></div><span class="wwm-cta">Join the community<!-- --> →</span></a></div></section><hr class="fade-in"/><section class="fade-in"><h2 class="section-label">Writing</h2><ul class="writing-list"><li><a href="/writing/day-in-the-life-football-recruitment-analyst"><span class="post-title">A day in the life of a football recruitment analyst</span><span class="post-date">2026 · 08</span></a></li><li><a href="/writing/football-scouting-from-home"><span class="post-title">Football scouting from home</span><span class="post-date">2026 · 08</span></a></li><li><a href="/writing/football-scouting-report-template"><span class="post-title">Free football scouting report template with a worked example</span><span class="post-date">2026 · 08</span></a></li><li><a href="/writing/is-football-scouting-a-good-career"><span class="post-title">Is football scouting a good career?</span><span class="post-date">2026 · 08</span></a></li><li><a href="/writing/the-tools-every-football-analyst-should-know"><span class="post-title">Football Analytics Tools: What I Actually Use in 2026</span><span class="post-date">2026 · 08</span></a></li><li><a href="/writing/are-football-scouting-courses-worth-it"><span class="post-title">Are football scouting courses worth it? 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1How to write a football scouting report</span><span class="post-date">2026 · 03</span></a></li><li><a href="/writing/the-four-pillars-of-working-in-football-recruitment"><span class="post-title">The four pillars of working in football recruitment</span><span class="post-date">2026 · 02</span></a></li><li><a href="/writing/why-your-online-portfolio-matters-more-than-your-cv"><span class="post-title">Why your online portfolio matters more than your CV</span><span class="post-date">2026 · 02</span></a></li><li><a href="/writing/ai-is-changing-who-wins-in-football"><span class="post-title">How AI Is Changing Football Recruitment (and Who Wins)</span><span class="post-date">2026 · 02</span></a></li><li><a href="/writing/the-two-types-of-football-analyst"><span class="post-title">The two types of football analyst - and why it matters</span><span class="post-date">2026 · 01</span></a></li><li><a href="/writing/how-i-went-from-gambling-to-full-time-football-scout"><span class="post-title">How I went from gambling to full-time football scout</span><span class="post-date">2025 · 11</span></a></li><li><a href="/writing/building-player-ratings-from-scratch-with-python"><span class="post-title">How to start building player ratings with Python</span><span class="post-date">2025 · 10</span></a></li><li><a href="/writing/what-i-learned-presenting-to-a-football-club-board"><span class="post-title">What I learned presenting to a football club board</span><span class="post-date">2025 · 08</span></a></li><li><a href="/writing/stop-collecting-certificates-start-building-proof"><span class="post-title">Stop collecting certificates. Start building proof.</span><span class="post-date">2025 · 07</span></a></li><li><a href="/writing/the-knowledge-to-opportunity-gap-in-football"><span class="post-title">The knowledge to opportunity gap in football</span><span class="post-date">2025 · 05</span></a></li></ul><a class="view-all" href="/writing">View all writing →</a></section><hr class="fade-in"/><section class="fade-in" id="projects"><h2 class="section-label">Resources</h2><div class="resources-grid"><a href="/newsletter" class="wwm-card wwm-card--navy"><span class="wwm-label">NEWSLETTER</span><h3 class="wwm-title">Football Progression Path</h3><p class="wwm-desc">Weekly insights on breaking into football, building your portfolio, and developing your career as an analyst or scout.</p><p class="wwm-stat">4,400+ subscribers</p><div class="wwm-spacer"></div><span class="wwm-cta">Subscribe free<!-- --> →</span></a><a href="https://footballrecruitmentroadmap.carrd.co/" target="_blank" rel="noopener noreferrer" class="wwm-card wwm-card--blue"><span class="wwm-label">ROADMAP</span><h3 class="wwm-title">Football Recruitment Roadmap</h3><p class="wwm-desc">The roadmap from outside football to your first role in recruitment or scouting. 4 phases, 15 steps, real member stories, and links to the tools, data, and courses I actually use.</p><div class="wwm-spacer"></div><span class="wwm-cta">Get the roadmap<!-- --> →</span></a><a href="https://analysisscoutingtoolkit.carrd.co/" target="_blank" rel="noopener noreferrer" class="wwm-card wwm-card--orange"><span class="wwm-label">TOOLKIT</span><h3 class="wwm-title">Analysis &amp; Scouting Toolkit</h3><p class="wwm-desc">Free tools and templates to build your technical skills. Everything you need to start producing professional-level work.</p><div class="wwm-spacer"></div><span class="wwm-cta">Get the toolkit<!-- --> →</span></a></div></section><hr class="fade-in"/><section class="fade-in"><div class="newsletter-cta"><h3>Become a smarter analyst or scout in 5 minutes per week</h3><p>Practical tips to help you create opportunities in football. One actionable idea every Monday morning.</p><form class="newsletter-form"><input type="text" placeholder="First name" class="newsletter-input newsletter-input-name" value=""/><input type="email" placeholder="Your email address" required="" class="newsletter-input" value=""/><button type="submit" class="newsletter-btn">Subscribe</button></form><div class="subscriber-count">Join 4,400+ analysts &amp; scouts</div></div></section><div class="home-footer"><p>© 2026 Liam Henshaw</p></div></main></div></div><!--$--><!--/$-->
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