PageSourceSearch

https://12min.com/about

html 12min.com collected 2026-09-24 10:26:37 UTC 45,650 bytes, 2 lines download raw bytes

1<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width, initial-scale=1" data-next-head=""/><title data-next-head="">About 12min | Book Summaries in Just 12 Minutes</title><meta name="description" content="Learn about 12min - the platform that delivers key insights from bestselling books in just 12 minutes of reading or listening. Discover our mission and purpose." data-next-head=""/><link rel="icon" type="image/png" href="/icon.png" data-next-head=""/><meta name="keywords" content="about, 12min, book summaries, book insights, learning platform, reading app" data-next-head=""/><meta name="robots" content="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1" data-next-head=""/><link rel="canonical" href="https://12min.com//about" data-next-head=""/><link rel="alternate" hrefLang="es" href="https://12min.com/es/about" data-next-head=""/><link rel="alternate" hrefLang="en" href="https://12min.com/about" data-next-head=""/><link rel="alternate" hrefLang="br" href="https://12min.com/br/about" data-next-head=""/><meta property="og:locale" content="en" data-next-head=""/><meta property="og:site_name" content="12min" data-next-head=""/><meta property="og:title" content="About 12min | Book Summaries in Just 12 Minutes" data-next-head=""/><meta property="og:description" content="Learn about 12min - the platform that delivers key insights from bestselling books in just 12 minutes of reading or listening. Discover our mission and purpose." data-next-head=""/><meta property="og:url" content="https://12min.com//about" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta property="og:image" content="https://12min.com/images/og-default.jpg" data-next-head=""/><meta property="og:image:width" content="1200" data-next-head=""/><meta property="og:image:height" content="630" data-next-head=""/><meta property="og:image:alt" content="About 12min | Book Summaries in Just 12 Minutes" data-next-head=""/><meta name="twitter:card" content="summary_large_image" data-next-head=""/><meta name="twitter:site" content="@12minApp" data-next-head=""/><meta name="twitter:title" content="About 12min | Book Summaries in Just 12 Minutes" data-next-head=""/><meta name="twitter:description" content="Learn about 12min - the platform that delivers key insights from bestselling books in just 12 minutes of reading or listening. Discover our mission and purpose." data-next-head=""/><meta name="twitter:image" content="https://12min.com/images/og-default.jpg" data-next-head=""/><meta name="theme-color" content="#31428B" data-next-head=""/><meta name="apple-mobile-web-app-capable" content="yes" data-next-head=""/><meta name="apple-mobile-web-app-status-bar-style" content="default" data-next-head=""/><meta name="apple-itunes-app" content="app-id=1177343870" data-next-head=""/><link rel="preload" href="/_next/static/css/3c3d9b9ede0bcbc2.css" as="style"/>
1<script type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"WebSite","url":"https://12min.com","name":"12min","description":"Aprenda mais rápido com o 12min: resumos de livros e audiolivros em texto e áudio. Milhares de títulos de negócios, produtividade e desenvolvimento pessoal.","potentialAction":{"@type":"SearchAction","target":"https://12min.com/search?q={search_term_string}","query-input":"required name=search_term_string"}}</script>
1<script type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"Organization","name":"12min","url":"https://12min.com","logo":{"@type":"ImageObject","url":"https://12min.com/logo_12_square-300x300.png","width":300,"height":300},"sameAs":["https://www.facebook.com/12minApp","https://twitter.com/12minApp","https://www.instagram.com/12minApp"],"contactPoint":{"@type":"ContactPoint","contactType":"customer service","email":"[email protected]"}}</script>
1<script type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://12min.com/"},{"@type":"ListItem","position":2,"name":"About","item":"https://12min.com//about"}]}</script>
1<link rel="stylesheet" href="/_next/static/css/3c3d9b9ede0bcbc2.css" data-n-g=""/><noscript data-n-css=""></noscript>
1<script defer="" noModule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script>
1<script src="/_next/static/chunks/webpack-8fa87c2e39292850.js" defer=""></script>
1<script src="/_next/static/chunks/framework-20ba6d49741832ab.js" defer=""></script>
1<script src="/_next/static/chunks/main-69ec5829c7973b7e.js" defer=""></script>
1<script src="/_next/static/chunks/pages/_app-d717a462474ecbb8.js" defer=""></script>
1<script src="/_next/static/chunks/1957ce79-0159aff5a597f116.js" defer=""></script>
1<script src="/_next/static/chunks/6957-264eab33e9f42697.js" defer=""></script>
1<script src="/_next/static/chunks/1383-a21460d055b1de7a.js" defer=""></script>
1<script src="/_next/static/chunks/6596-fc6aaca0d79858d1.js" defer=""></script>
1<script src="/_next/static/chunks/1702-081470321e132fff.js" defer=""></script>
1<script src="/_next/static/chunks/4879-6995dda1e5fc3104.js" defer=""></script>
1<script src="/_next/static/chunks/pages/about-33da304d495ede27.js" defer=""></script>
1<script src="/_next/static/cLOjh9QjKCb7Xta9HInfw/_buildManifest.js" defer=""></script>
1<script src="/_next/static/cLOjh9QjKCb7Xta9HInfw/_ssgManifest.js" defer=""></script>
1</head><body class="antialiased">
vendor: 67 bytes, line 1
1<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
1GTM-MSD5LTN
vendor: 82 bytes, line 1
1" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
1<div id="__next"><main class="bg-white antialiased"><header class="site-header"><div class="container inner"><div class="flex items-center gap-4 md:gap-6 min-w-0"><a class="logo" aria-label="12min" href="/"><svg viewBox="0 0 325 77" height="26" style="width:auto;display:block" aria-label="12min" role="img" fill="currentColor"><path fill-rule="evenodd" clip-rule="evenodd" d="M83.4468 75.3117V28.5742H65.7754V20.2236C76.2437 20.0089 83.4468 13.9985 85.0212 6.70819H96.7269V75.3117H83.4468Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M158.628 63.5975V75.3096H108.333C108.539 63.0399 112.721 54.3057 124.843 46.5607L136.323 39.1564C142.542 35.1814 145.229 30.8618 145.229 25.6699C145.229 19.8089 141.362 14.5055 133.529 14.5055C125.63 14.5055 121.653 20.022 121.427 27.1098H108.992C108.981 26.8867 108.972 26.6636 108.972 26.4407C108.972 14.0594 117.984 2.89502 133.747 2.89502C149.085 2.89502 158.206 13.1772 158.206 25.4468C158.206 34.7353 153.159 42.3605 144.795 47.6642L131.276 56.2951C127.96 58.394 125.166 60.0588 124.202 63.5975H158.628Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M166.364 75.3109V27.3067H178.702V34.1441C181.813 28.63 188.593 25.7643 194.707 25.7643C201.819 25.7643 208.043 28.9605 210.934 35.2466C215.157 28.1901 221.492 25.7643 228.496 25.7643C238.276 25.7643 247.612 31.9375 247.612 46.1635V75.3109H235.163V48.2587C235.163 41.9727 231.94 37.2307 224.716 37.2307C217.936 37.2307 213.49 42.5239 213.49 49.1406V75.3109H200.82V48.2587C200.82 42.0821 197.707 37.2307 190.371 37.2307C183.479 37.2307 179.146 42.3046 179.146 49.1406V75.3109H166.364Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M263.035 6.70819C267.339 6.70819 270.824 10.1407 270.824 14.3799C270.824 18.6207 267.339 21.9533 263.035 21.9533C258.834 21.9533 255.349 18.6207 255.349 14.3799C255.349 10.1407 258.834 6.70819 263.035 6.70819Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M255.349 75.3092H266.955V29.5735H255.349V75.3092Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M291.001 75.3109H278.563V27.3067H290.68V34.4746C294.111 28.2996 300.329 25.7643 306.121 25.7643C318.879 25.7643 324.99 35.2466 324.99 47.045V75.3109H312.554V49.25C312.554 42.6337 309.658 37.3419 301.831 37.3419C294.755 37.3419 291.001 42.9656 291.001 50.0237V75.3109Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M29.0167 64.3907C19.1126 64.3907 11.0835 56.4811 11.0835 46.7248C11.0835 36.9665 19.1126 29.0571 29.0167 29.0571V46.7232L46.071 41.2445C46.6424 42.9693 46.9497 44.8128 46.9497 46.7248C46.9497 56.4811 38.9208 64.3907 29.0167 64.3907ZM29.017 18.1399C12.9918 18.1399 0 30.9364 0 46.7244C0 62.5111 12.9918 75.3093 29.017 75.3093C45.0425 75.3093 58.0339 62.5111 58.0339 46.7244C58.0339 30.9364 45.0425 18.1399 29.017 18.1399Z"></path></svg></a><div class="relative hidden md:block"><button type="button" class="flex items-center gap-1 text-sm font-medium text-gray-500 hover:text-marian-blue-800 transition-colors" aria-expanded="false">Categories<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down transition-transform"><path d="m6 9 6 6 6-6"></path></svg></button></div></div><div class="nav-right"><button type="button" class="link-btn hidden md:inline-flex">Login</button><a href="https://start.12min.com/v1/en/main/start?utm_source=website" rel="nofollow" class="btn btn-primary">Get Started Now</a><button type="button" class="menu-toggle md:hidden" aria-label="Menu"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu"><line x1="4" x2="20" y1="12" y2="12"></line><line x1="4" x2="20" y1="6" y2="6"></line><line x1="4" x2="20" y1="18" y2="18"></line></svg></button></div></div></header><section class="section" style="padding-bottom:0"><div class="container"><header class="max-w-3xl"><span class="eyebrow mb-4">About 12min</span><h1 class="text-3xl md:text-5xl font-bold text-midnight-900 tracking-tight leading-tight mb-4">We exist for you<br/>to learn more. To learn faster.</h1><p class="text-base md:text-lg text-gray-500 leading-relaxed">We are a company of education and personal development. We want you to become a better person, consuming high quality content, despite the rush of everyday life. We are mobile. Fast. Agile. Digital. We want to change the world with each microbook and make accessible the complex concepts that previously needed 200 pages to be explained. That&#x27;
1s 12 minutes. This is your valued time and your brain with steroids.</p></header></div></section><section class="section"><div class="container"><div class="max-w-3xl"><article class="border-b border-[color:var(--border-input)] py-8 last:border-b-0"><h2 class="text-xl md:text-2xl font-semibold text-midnight-900 tracking-tight mb-3">Do you have 12 minutes to learn something new today?</h2><p class="text-base text-gray-500 leading-relaxed">Each microbook is a short summary, straight to the point with the key concepts of a book we admire, an author we admire. We handpick each microbook. This allows you to learn the best from each work and delve into just what you care deeply about. Each microbook is unique, authorial and we invest a lot of time and effort to create it.</p></article><article class="border-b border-[color:var(--border-input)] py-8 last:border-b-0"><h2 class="text-xl md:text-2xl font-semibold text-midnight-900 tracking-tight mb-3">Do you take buses? Wait for the subway? Do you like to read on your cell phone?</h2><p class="text-base text-gray-500 leading-relaxed">We compile each work so that it is simple, straight to the point, but above all, easy to consume. Are you late for your meeting? Are you expecting friends for a date? Bank queue? These are small moments that you can now enjoy in a much smarter way.</p></article><article class="border-b border-[color:var(--border-input)] py-8 last:border-b-0"><h2 class="text-xl md:text-2xl font-semibold text-midnight-900 tracking-tight mb-3">Do you want to read more books? Want to retain content better?</h2><p class="text-base text-gray-500 leading-relaxed">We love books and never want to compete with them. In fact, we&#x27;ll make you read and buy more books. You bet. Each microbook is written by us with care, so that you understand the key concepts of a book, but also in a way that arouses your interest to buy the book and read the entire work. Did not like our microbook? Not interested in the subject? All right, choose the next one and save your time. Nobody needs 2 hours to find out they did not like a particular book.</p></article><article class="border-b border-[color:var(--border-input)] py-8 last:border-b-0"><h2 class="text-xl md:text-2xl font-semibold text-midnight-900 tracking-tight mb-3">Each microbook is unique, original and made with love.</h2><p class="text-base text-gray-500 leading-relaxed">We read each of these books, so you do not have to read 30 pages to find out you did not like a book. From each book, we extract the key concepts and create a new content, authentic and straight to the point. It&#x27;s not just a summary. It is a conceptual piece, made with affection by a genius of our team that brings you only the best of every great work you have not yet read.</p></article></div></div></section><section class="section" style="padding-top:0"><div class="container"><div class="max-w-3xl flex flex-col items-start gap-3 rounded-[20px] p-6 md:p-8" style="background:var(--bg-welcome)"><div class="inline-flex items-center justify-center w-10 h-10 rounded-full" style="background:#fff;color:var(--primary)"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-mail"><rect width="20" height="16" x="2" y="4" rx="2"></rect><path d="m22 7-8.97 5.7a1.94 1.94 0 0 1-2.06 0L2 7"></path></svg></div><div><h3 class="text-lg font-semibold text-midnight-900 mb-1">CONTACT US!</h3><p class="text-base text-gray-500">Send an email to:<!-- --> <a href="/cdn-cgi/l/email-protection#17646267677865635726257a7e793974787a" class="text-marian-blue-700 font-semibold hover:opacity-50 transition-opacity"><span class="__cf_email__" data-cfemail="5b282e2b2b34292f1b6a6936323575383436">[email&#160;protected]</span></a></p></div></div></div></section><footer class="site-footer"><div class="container"><div class="footer-grid"><div class="footer-about"><a class="logo" aria-label="12min" href="/"><svg viewBox="0 0 325 77" height="28" style="width:auto;display:block" aria-label="12min" role="img" fill="currentColor"><path fill-rule="evenodd" clip-rule="evenodd" d="M83.4468 75.3117V28.5742H65.7754V20.2236C76.2437 20.0089 83.4468 13.9985 85.0212 6.70819H96.7269V75.3117H83.4468Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M158.628 63.5975V75.3096H108.333C108.539 63.0399 112.721 54.3057 124.843 46.5607L136.323 39.1564C142.542 35.
11814 145.229 30.8618 145.229 25.6699C145.229 19.8089 141.362 14.5055 133.529 14.5055C125.63 14.5055 121.653 20.022 121.427 27.1098H108.992C108.981 26.8867 108.972 26.6636 108.972 26.4407C108.972 14.0594 117.984 2.89502 133.747 2.89502C149.085 2.89502 158.206 13.1772 158.206 25.4468C158.206 34.7353 153.159 42.3605 144.795 47.6642L131.276 56.2951C127.96 58.394 125.166 60.0588 124.202 63.5975H158.628Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M166.364 75.3109V27.3067H178.702V34.1441C181.813 28.63 188.593 25.7643 194.707 25.7643C201.819 25.7643 208.043 28.9605 210.934 35.2466C215.157 28.1901 221.492 25.7643 228.496 25.7643C238.276 25.7643 247.612 31.9375 247.612 46.1635V75.3109H235.163V48.2587C235.163 41.9727 231.94 37.2307 224.716 37.2307C217.936 37.2307 213.49 42.5239 213.49 49.1406V75.3109H200.82V48.2587C200.82 42.0821 197.707 37.2307 190.371 37.2307C183.479 37.2307 179.146 42.3046 179.146 49.1406V75.3109H166.364Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M263.035 6.70819C267.339 6.70819 270.824 10.1407 270.824 14.3799C270.824 18.6207 267.339 21.9533 263.035 21.9533C258.834 21.9533 255.349 18.6207 255.349 14.3799C255.349 10.1407 258.834 6.70819 263.035 6.70819Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M255.349 75.3092H266.955V29.5735H255.349V75.3092Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M291.001 75.3109H278.563V27.3067H290.68V34.4746C294.111 28.2996 300.329 25.7643 306.121 25.7643C318.879 25.7643 324.99 35.2466 324.99 47.045V75.3109H312.554V49.25C312.554 42.6337 309.658 37.3419 301.831 37.3419C294.755 37.3419 291.001 42.9656 291.001 50.0237V75.3109Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M29.0167 64.3907C19.1126 64.3907 11.0835 56.4811 11.0835 46.7248C11.0835 36.9665 19.1126 29.0571 29.0167 29.0571V46.7232L46.071 41.2445C46.6424 42.9693 46.9497 44.8128 46.9497 46.7248C46.9497 56.4811 38.9208 64.3907 29.0167 64.3907ZM29.017 18.1399C12.9918 18.1399 0 30.9364 0 46.7244C0 62.5111 12.9918 75.3093 29.017 75.3093C45.0425 75.3093 58.0339 62.5111 58.0339 46.7244C58.0339 30.9364 45.0425 18.1399 29.017 18.1399Z"></path></svg></a><p>Learn at the speed the world demands. Book summaries in 12 minutes.</p><div class="footer-stores"><a class="store-btn" href="https://track.tenjin.com/v0/click/fcIxBh25Oy9BenXr75ogvU" target="_blank" rel="noopener noreferrer"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 384 512" height="22" width="22" xmlns="http://www.w3.org/2000/svg"><path d="M318.7 268.7c-.2-36.7 16.4-64.4 50-84.8-18.8-26.9-47.2-41.7-84.7-44.6-35.5-2.8-74.3 20.7-88.5 20.7-15 0-49.4-19.7-76.4-19.7C63.3 141.2 4 184.8 4 273.5q0 39.3 14.4 81.2c12.8 36.7 59 126.7 107.2 125.2 25.2-.6 43-17.9 75.8-17.9 31.8 0 48.3 17.9 76.4 17.9 48.6-.7 90.4-82.5 102.6-119.3-65.2-30.7-61.7-90-61.7-91.9zm-56.6-164.2c27.3-32.4 24.8-61.9 24-72.5-24.1 1.4-52 16.4-67.9 34.9-17.5 19.8-27.8 44.3-25.6 71.9 26.1 2 49.9-11.4 69.5-34.3z"></path></svg><div><span>Download on</span><b>App Store</b></div></a><a class="store-btn" href="https://track.tenjin.com/v0/click/fDBIwYE01LTm9mkw4BtRKZ" target="_blank" rel="noopener noreferrer"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="20" width="20" xmlns="http://www.w3.org/2000/svg"><path d="M325.3 234.3L104.6 13l280.8 161.2-60.1 60.1zM47 0C34 6.8 25.3 19.2 25.3 35.3v441.3c0 16.1 8.7 28.5 21.7 35.3l256.6-256L47 0zm425.2 225.6l-58.9-34.1-65.7 64.5 65.7 64.5 60.1-34.1c18-14.3 18-46.5-1.2-60.8zM104.6 499l280.8-161.2-60.1-60.1L104.6 499z"></path></svg><div><span>Get it on</span><b>Google Play</b></div></a></div></div><div><h5>Product</h5><ul><li><a href="/categories">Categories</a></li><li><a href="/pricing">Pricing</a></li><li><a href="http://landings.12min.com/teams" target="_blank" rel="noopener noreferrer">For Teams</a></li></ul></div><div><h5>Company</h5><ul><li><a href="/about">About</a></li><li><a href="/cdn-cgi/l/email-protection#82e1edecf6e3f6edc2b3b0efebecace1edef">Contact</a></li></ul></div><div><h5>Support</h5><ul><li><a href="https://help.12min.com/hc/help-center/en-us" target="_blank" rel="noopener noreferrer">Help Center</a></li><li><a href="/privacy-policy">Privacy Policy</a></li><li><a href="/tos">Terms of Service</a></li></ul></div></div><div class="footer-bottom"><span>© <!-- -->2026<!-- --> 12min. <!-- -->All rights reserved.</span><span class="flex items-center gap-2 flex-wrap"><span class="flex items-center gap-2"><a class="text-marian-blue-800 font-medium" aria-current="true" href="/about">English</a></span><span class="flex items-center gap-2"><span aria-hidden="true">·</span><a class="hover:text-marian-blue-700" href="/br/about">Português</a></span><span class="flex items-center gap-2"><span aria-hidden="true">·</span><a class="hover:text-marian-blue-700" href="/es/about">Español</a></span></span></div></div></footer></main></div>
vendor: 108 bytes, line 1
1<script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script>
1<script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"categories":[{"id":27,"name":"12min Originals","slug":"12min-originals","icon":"originals","image":"https://cdn.12min.com/categories/categories_name.originals.png","description":"Original content curated by 12min especially for you.","description_localized":"Original content cured by 12min especially for you!"},{"id":52,"name":"12min Personalities","slug":"12min-personalities","icon":null,"image":"https://cdn.12min.com/categories/categories_name.personalities.png","description":"Explore the lives of people who left a mark on history.","description_localized":"Explore the lives of people who left a mark on history."},{"id":29,"name":"Biographies \u0026 Memoirs","slug":"biographies-memories","icon":null,"image":"https://cdn.12min.com/categories/categories_name.biographies_and_memoirs.png","description":"Take a sneak-peek into the private lives of people who left a mark in world history.","description_localized":"Take a sneak-peek into the private lives of people who left a mark in world history."},{"id":30,"name":"Career \u0026 Business","slug":"career-business","icon":null,"image":"https://cdn.12min.com/categories/categories_name.career_and_business.png","description":"Build a solid career, learn how to run your business and inspire other people to do the same.","description_localized":"Build a solid career, learn how to run your business and inspire other people to do the same."},{"id":31,"name":"Corporate Culture \u0026 Communication","slug":"corporate-culture-communication","icon":null,"image":"https://cdn.12min.com/categories/categories_name.corporate_culture_and_communication.png","description":" Learn the methods of effective communication, and understand what drives corporate culture. ","description_localized":"Learn the methods of effective communication, and understand what drives corporative culture."},{"id":32,"name":"Economics","slug":"economy","icon":null,"image":"https://cdn.12min.com/categories/categories_name.economy.png","description":"GDP, Trade balance, foreign capital. Everything about global trade is here!","description_localized":"GDP, trade balance, foreign capital. All about global trade is here!"},{"id":57,"name":"Emotional Intelligence","slug":"emotional-intelligence","icon":null,"image":"https://cdn.12min.com/categories/categories_name.emotional-intelligence.png","description":"The best microbooks on Emotional Intelligence to make you overcome obstacles in your personal and professional life.","description_localized":"The best microbooks on Emotional Intelligence to make you overcome obstacles in your personal and professional life."},{"id":49,"name":"Startups \u0026 Entrepreneurship","slug":"startups-entrepreneurship","icon":null,"image":"https://cdn.12min.com/categories/categories_name.startups_and_entrepreneurship.png","description":"From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!","description_localized":"From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!"},{"id":56,"name":"Fiction","slug":"fiction","icon":null,"image":"https://cdn.12min.com/categories/categories_name.fiction.png","description":"How about a fantastic story to fly away from reality?","description_localized":"Fiction"},{"id":61,"name":"Fresh Start","slug":"fresh-start","icon":null,"image":"https://cdn.12min.com/categories/categories_name.fresh-start.png","description":"Start fresh: habits, focus, and discipline to get your goals back on track and make the most of the rest of the year.","description_localized":"Start fresh: habits, focus, and discipline to get your goals back on track and make the most of the rest of the year."},{"id":33,"name":"Health \u0026 Diet","slug":"health-diet","icon":null,"image":"https://cdn.12min.com/categories/categories_name.health_and_diet.png","description":"Test new diets, routines, workout regimens and see what best suits your body and mind","description_localized":"Test new diets, routines, workout regiments and see what best suits your body and mind."},{"id":34,"name":"History \u0026 Philosophy","slug":"history-philosophy","icon":null,"image":"https://cdn.12min.com/categories/categories_name.history_and_philosophy.png","description":"How did we get here? See which ideas shaped the course of history, and how philosophy played a significant role in human evolution.","description_localized":"How did we get here? See which ideas shaped the course of history, and how philosophy played a significant role in human evolution."},{"id":59,"name":"AI (Artificial Intelligence)","slug":"ia","icon":null,"image":"https://cdn.12min.com/categories/categories_name.artificial_intelligence.png","description":"IA","description_localized":"translation missing: en.categories_description.artificial_intelligence"},{"id":35,"name":"Investments \u0026 Finance","slug":"investments-finance","icon":null,"image":"https://cdn.12min.com/categories/categories_name.investments_and_finance.png","description":"It’s time to start making good investments and learn how to manage your money better. ","description_localized":"It’s time to start making good investments and learn how to manage your money better."},{"id":36,"name":"Lifestyle","slug":"lifestyle","icon":null,"image":"https://cdn.12min.com/categories/categories_name.lifestyle.png","description":"Examples and tips on how to build a better and more satisfying routine into your life!","description_localized":"Examples and tips on how to build a better and more satisfying routine into your life!"},{"id":37,"name":"Management \u0026 Leadership","slug":"management-leadership","icon":null,"image":"https://cdn.12min.com/categories/categories_name.management_and_leadership.png","description":"What great leaders are made of? Learn from the people who have more to offer in the realm of leadership than just words. ","description_localized":"What great leaders are made of? Learn from the people who have more to offer in the realm of leadership than just words."},{"id":38,"name":"Marketing \u0026 Sales","slug":"marketing-sales","icon":null,"image":"https://cdn.12min.com/categories/categories_name.marketing_and_sales.png","description":"Give life and voice to your product. The right place to learn to sell and promote!","description_localized":"translation missing: en.categories_description.marketing_and_sales"},{"id":39,"name":"Parenting","slug":"parenting","icon":null,"image":"https://cdn.12min.com/categories/categories_name.parenting.png","description":"See what science says about modern childhood education.","description_localized":"See what science says about modern childhood education."},{"id":40,"name":"Personal Development","slug":"personal-development","icon":null,"image":"https://cdn.12min.com/categories/categories_name.personal_development.png","description":"Take your mindset to another level!","description_localized":"Take your mindset to another level!"},{"id":41,"name":"Productivity \u0026 Time Management","slug":"productivity-time-management","icon":null,"image":"https://cdn.12min.com/categories/categories_name.productivity_and_time_management.png","description":"Explore the work-ethic of productive people and get a glimpse into the techniques that helped them reach a high level of success.","description_localized":"Explore the work-ethic of productive people and get a glimpse into the techniques that helped them reach a high level of success."},{"id":43,"name":"Psychology","slug":"psychology","icon":null,"image":"https://cdn.12min.com/categories/categories_name.psychology.png","description":"Understanding the science behind your decision making and behavior is a great asset in the battle to a more fulfilled life.","description_localized":"Understanding the science behind your decision making and behavior is a great asset in the battle to a more fulfilled life."},{"id":58,"name":"12min Radar","slug":"radar-12min","icon":null,"image":"https://cdn.12min.com/categories/categories_name.radar-12min.png","description":"The best microbooks of the week, selected by our team. Stay tuned to the latest trends in the world of literature and knowledge.","description_localized":"The best microbooks of the week, selected by our team. Stay tuned to the latest trends in the world of literature and knowledge."},{"id":42,"name":"Science","slug":"science","icon":null,"image":"https://cdn.12min.com/categories/categories_name.scie
1nce.png","description":"Biology, physics and a lot of experimentation!  ","description_localized":"Biology, physics and a lot of experimentation!"},{"id":44,"name":"Self Help \u0026 Motivation","slug":"self-help-motivation","icon":null,"image":"https://cdn.12min.com/categories/categories_name.self_help_and_motivation.png","description":"Get inspired, build great plans, reach your goals, live happier!","description_localized":"Get inspired, build great plans, reach your goals, live happier!"},{"id":45,"name":"Sex \u0026 Relationships","slug":"sex-relationships","icon":null,"image":"https://cdn.12min.com/categories/categories_name.sex_and_relationships.png","description":"Love and friendship are the backbone of happiness, and no one could argue otherwise.","description_localized":"Love and friendship are the backbone of happiness, and no one could argue otherwise."},{"id":46,"name":"Society \u0026 Politics","slug":"society-politics","icon":null,"image":"https://cdn.12min.com/categories/categories_name.society_and_politics.png","description":"It's time to learn about the main pillars of society, world politics, and different cultures. ","description_localized":"It's time to learn about the main pillars of society, world politics, and different cultures."},{"id":47,"name":"Spirituality \u0026 Mindfulness","slug":"spirituality-mindfulness","icon":null,"image":"https://cdn.12min.com/categories/categories_name.spirituality_and_mindfulness.png","description":"Healthy mind, healthy body. Take some moments of tranquility amid the hustle and bustle of everyday life.","description_localized":"Healthy mind, healthy body. Take some moments of tranquility amid the hustle and bustle of everyday life."},{"id":48,"name":"Sports","slug":"sports","icon":null,"image":"https://cdn.12min.com/categories/categories_name.sports.png","description":"Techniques, sweet and victory! The best of sports in one place. ","description_localized":"Techniques, sweet and victory! The best of sports in one place."},{"id":50,"name":"Technology \u0026 Innovation","slug":"technology-innovation","icon":null,"image":"https://cdn.12min.com/categories/categories_name.technology_and_innovation.png","description":"New products, new technologies. See the future with the eyes of ingenuity.","description_localized":"New products, new technologies. See the future with the eyes of ingenuity."}],"locale":"en","_nextI18Next":{"initialI18nStore":{"en":{"common":{"ErrorPage":{"title":"404","message":"The page you are looking for does not exist.","backHome":"Go back to home"},"LoginSection":{"title":"Want more?","description":"Read or listen to the key ideas from 3,000+ titles","label":"EXCLUSIVE TO PRO","loginForm":{"email":"Email","emailPlaceholder":"[email protected]","password":"Password","passwordPlaceholder":"********","forgotPassword":"Forgot my password","login":"Login","noAccount":"Don't have an account?","signUp":"Sign up"}},"LoginModal":{"loginTitle":"Login to 12Min","createAccountTitle":"Create Account","resetPasswordTitle":"Reset Password","email":"Email","emailPlaceholder":"[email protected]","password":"Password","passwordPlaceholder":"******","fullName":"Full Name","fullNamePlaceholder":"Your name","confirmPassword":"Confirm Password","forgotPassword":"Forgot your password?","loginButton":"Login with email","loggingInButton":"Logging in...","createAccountButton":"Create account","creatingAccountButton":"Creating account...","sendResetLinkButton":"Send reset link","sendingResetLinkButton":"Sending...","backToLoginButton":"Back to login","termsAndConditionsLabel":"I accept the","termsAndConditionsLink":"Terms and Conditions","orContinueWith":"or continue with","noAccountText":"You don't have an account?","signupLink":"Signup","haveAccountText":"Already have an account?","loginLink":"Login","resetPasswordInstructions":"Enter your email address and we'll send you a link to reset your password.","resetPasswordSuccess":"Password reset link sent!","resetPasswordSuccessMessage":"Please check your email for instructions to reset your password.","socialLogin":{"google":"Sign in with Google","googleSignup":"Sign up with Google","facebook":"Sign in with Facebook","facebookSignup":"Sign up with Facebook","apple":"Sign in with Apple","appleSignup":"Sign up with Apple","signingInGoogle":"Signing in...","signingUpGoogle":"Signing up...","signingInFacebook":"Signing in...","signingUpFacebook":"Signing up...","signingInApple":"Signing in...","signingUpApple":"Signing up..."}},"CategoriesPage":{"categories":"Categories","topics":"Topics","mostRead":"Most Read","mostReadDescription":"What's popular with the 12Min community in","latest":"Latest","latestDescription":"What's popular with the 12Min community in"},"About":{"title":"We exist for you\u003cbr\u003e\u003c/br\u003e to learn more. To learn faster.","description":"We are a company of education and personal development. We want you to become a better person, consuming high quality content, despite the rush of everyday life. We are mobile. Fast. Agile. Digital. We want to change the world with each microbook and make accessible the complex concepts that previously needed 200 pages to be explained. That's 12 minutes. This is your valued time and 
1your brain with steroids.","contactUs":"CONTACT US!","emailTitle":"Send an email to: ","email":"[email protected]","topics":{"item1":{"title":"Do you have 12 minutes to learn something new today?","text":"Each microbook is a short summary, straight to the point with the key concepts of a book we admire, an author we admire. We handpick each microbook. This allows you to learn the best from each work and delve into just what you care deeply about. Each microbook is unique, authorial and we invest a lot of time and effort to create it."},"item2":{"title":"Do you take buses? Wait for the subway? Do you like to read on your cell phone?","text":"We compile each work so that it is simple, straight to the point, but above all, easy to consume. Are you late for your meeting? Are you expecting friends for a date? Bank queue? These are small moments that you can now enjoy in a much smarter way."},"item3":{"title":"Do you want to read more books? Want to retain content better?","text":"We love books and never want to compete with them. In fact, we'll make you read and buy more books. You bet. Each microbook is written by us with care, so that you understand the key concepts of a book, but also in a way that arouses your interest to buy the book and read the entire work. Did not like our microbook? Not interested in the subject? All right, choose the next one and save your time. Nobody needs 2 hours to find out they did not like a particular book."},"item4":{"title":"Each microbook is unique, original and made with love.","text":"We read each of these books, so you do not have to read 30 pages to find out you did not like a book. From each book, we extract the key concepts and create a new content, authentic and straight to the point. It's not just a summary. It is a conceptual piece, made with affection by a genius of our team that brings you only the best of every great work you have not yet read."}}},"HelloBar":{"message":"Focus Month at 12min","subtitle":"70% off on 12min Gold","ctaButton":"Get the offer"}},"about":{"pageTitle":"About 12min | Book Summaries in Just 12 Minutes","pageDescription":"Learn about 12min - the platform that delivers key insights from bestselling books in just 12 minutes of reading or listening. Discover our mission and purpose.","title":"We exist for you\u003cbr /\u003eto learn more. To learn faster.","description":"We are a company of education and personal development. We want you to become a better person, consuming high quality content, despite the rush of everyday life. We are mobile. Fast. Agile. Digital. We want to change the world with each microbook and make accessible the complex concepts that previously needed 200 pages to be explained. That's 12 minutes. This is your valued time and your brain with steroids.","contactUs":"CONTACT US!","emailTitle":"Send an email to:","email":"[email protected]","breadcrumb":{"home":"Home","about":"About"},"topics":{"item1":{"title":"Do you have 12 minutes to learn something new today?","text":"Each microbook is a short summary, straight to the point with the key concepts of a book we admire, an author we admire. We handpick each microbook. This allows you to learn the best from each work and delve into just what you care deeply about. Each microbook is unique, authorial and we invest a lot of time and effort to create it."},"item2":{"title":"Do you take buses? Wait for the subway? Do you like to read on your cell phone?","text":"We compile each work so that it is simple, straight to the point, but above all, easy to consume. Are you late for your meeting? Are you expecting friends for a date? Bank queue? These are small moments that you can now enjoy in a much smarter way."},"item3":{"title":"Do you want to read more books? Want to retain content better?","text":"We love books and never want to compete with them. In fact, we'll make you read and buy more books. You bet. Each microbook is written by us with care, so that you understand the key concepts of a book, but also in a way that arouses your interest to buy the book and read the entire work. Did not like our microbook? Not interested in the subject? All right, choose the next one and save your time. Nobody needs 2 hours to find out they did not like a particular book."},"item4":{"title":"Each microbook is unique, original and made with love.","text":"We read each of these books, so you do not have to read 30 pages to find out you did not like a book. From each book, we extract the key concepts and create a new content, authentic and straight to the point. It's not just a summary. It is a conceptual piece, made with affection by a genius of our team that brings you only the best of every great work you have not yet read."}},"eyebrow":"About 12min"},"header":{"Nav":{"categories":"Categories","login":"Login","getStarted":"Get Started Now"}},"footer":{"InstitutionalNav":{"about":"About","careers":"Careers","partners":"Partners","codeOfConduct":"Code of Conduct","pressRoom":"Press Room"}
1,"SiteNav":{"twelveMin":"12Min","sitemap":"Sitemap","legalNotice":"Legal Notice","termsOfService":"Terms of Service","privacyPolicies":"Privacy Policies","cookieConsent":"Cookie Consent"},"description":"Learn at the speed the world demands. Book summaries in 12 minutes.","rights":"All rights reserved.","columns":{"product":"Product","company":"Company","support":"Support"},"links":{"categories":"Categories","pricing":"Pricing","teams":"For Teams","about":"About","contact":"Contact","help":"Help Center","privacy":"Privacy Policy","tos":"Terms of Service"},"store":{"download_on":"Download on","get_it_on":"Get it on","app_store":"App Store","google_play":"Google Play"},"helpUrl":"https://help.12min.com/hc/help-center/en-us"},"LoginModal":{"loginTitle":"Login","email":"Email","emailPlaceholder":"Enter your email","password":"Password","passwordPlaceholder":"Enter your password","forgotPassword":"Forgot password?","loginButton":"Login","loggingInButton":"Logging in...","noAccountText":"Don't have an account?","signupLink":"Sign up","createAccountTitle":"Create Account","phone":"Phone","phonePlaceholder":"Enter your phone number","termsAndConditionsLabel":"I agree to the","termsAndConditionsLink":"Terms and Conditions","createAccountButton":"Create Account","creatingAccountButton":"Creating account...","orContinueWith":"or continue with","haveAccountText":"Already have an account?","loginLink":"Login","resetPasswordTitle":"Reset Password","resetPasswordSuccess":"Reset link sent!","resetPasswordSuccessMessage":"Please check your email for instructions to reset your password.","backToLoginButton":"Back to Login","resetPasswordInstructions":"Enter your email address and we'll send you instructions to reset your password.","sendResetLinkButton":"Send Reset Link","sendingResetLinkButton":"Sending...","socialLogin":{"google":"Continue with Google","signingInGoogle":"Signing in with Google...","facebook":"Continue with Facebook","signingInFacebook":"Signing in with Facebook...","apple":"Continue with Apple","signingInApple":"Signing in with Apple...","googleSignup":"Sign up with Google","signingUpGoogle":"Signing up with Google...","facebookSignup":"Sign up with Facebook","signingUpFacebook":"Signing up with Facebook...","appleSignup":"Sign up with Apple","signingUpApple":"Signing up with Apple..."},"errors":{"invalidCredentials":"Invalid email or password","loginFailedTryAgain":"Something went wrong. Please try again.","resetLinkFailed":"Failed to send reset link. Please try again.","passwordLength":"Password must be at least 6 characters","acceptTerms":"You must accept the terms and conditions","signupFailed":"Failed to create account. Please try again.","signupFailedTryAgain":"Something went wrong. Please try again.","facebookSDKNotAvailable":"Facebook SDK not available","failedToAuthenticateWithServer":"Failed to authenticate with server","noAuthenticationTokenReceived":"No authentication token received","userCancelledLogin":"User cancelled login or did not fully authorize","failedToRegisterWithServer":"Failed to register with server","userCancelledSignup":"User cancelled signup or did not fully authorize","appleSignInSDKNotAvailable":"Apple Sign In SDK not available","failedToInitializeFacebookSDK":"Failed to initialize Facebook SDK","failedToInitializeAppleSignIn":"Failed to initialize Apple Sign In","signupError":"Signup error","googleSignupError":"Google signup error","invalidGoogleResponse":"Invalid Google response: Missing idToken","googleSignupAPIError":"Google signup API error","errorHandlingGoogleSignup":"Error handling Google signup","userRegistered":"User registered","noValidUserDataFromGoogle":"No valid user data received from Google signup","userRegisteredWithFacebook":"User registered with Facebook","facebookSignupError":"Facebook signup error","userRegisteredWithApple":"User registered with Apple","appleSignupError":"Apple signup error","errorDuringUserLoginWithGoogle":"Error during user login with Google","errorDuringUserRegistrationWithGoogle":"Error during user registration with Google","appleLoginError":"Apple login error","loginError":"Login error","noValidUserDataFromGoogleLogin":"No valid user data received from Google","userLoggedInWithFacebook":"User logged in with Facebook","facebookLoginError":"Facebook login error","userLoggedInWithApple":"User logged in with Apple","passwordResetError":"Password reset error","failedToPlayVideo":"Failed to play video","noValidUserDataFromGoogleSignup":"No valid user data received from Google signup"}},"common-components":{"videoPlayer":{"browserNotSupported":"Your browser does not support the video tag"},"breadcrumbs":{"categories":"Categories","ariaLabel":"Breadcrumb"}
1,"dialog":{"close":"Close"},"audioPlayer":{"rewind15Seconds":"Rewind 15 seconds","forward15Seconds":"Forward 15 seconds","play":"Play","pause":"Pause","browserNotSupported":"Your browser does not support the audio element"},"categories":"Categories","bannerDialog":{"headline":"Join 5M+ readers turning books into wins with 12min","subheadline":"Unlock the key insights from today's nonfiction bestsellers — in just 12 minutes.","cta":"Start Now","ctaExp247":"Get Started"}}}},"initialLocale":"en","ns":["common","about","header","footer","LoginModal","common-components"],"userConfig":{"i18n":{"defaultLocale":"en","locales":["es","en","br"]},"fallbackLng":{"default":["en"],"en":["en"],"es":["es"],"br":["br"]},"debug":false,"ns":["common","header","footer","categories","book","partner","pricing","faq","login","loginsection","about","tos","tos-content","welcome","LoginModal","common-components","breadcrumbs","author","homepage","exp211","exp247","privacy-policy","privacy-policy-content"],"defaultNS":"common","localePath":"./public/locales","react":{"useSuspense":false},"interpolation":{"escapeValue":false},"load":"languageOnly","default":{"i18n":{"defaultLocale":"en","locales":["es","en","br"]},"fallbackLng":{"default":["en"],"en":["en"],"es":["es"],"br":["br"]},"debug":false,"ns":["common","header","footer","categories","book","partner","pricing","faq","login","loginsection","about","tos","tos-content","welcome","LoginModal","common-components","breadcrumbs","author","homepage","exp211","exp247","privacy-policy","privacy-policy-content"],"defaultNS":"common","localePath":"./public/locales","react":{"useSuspense":false},"interpolation":{"escapeValue":false},"load":"languageOnly"}}}},"__N_SSG":true},"page":"/about","query":{},"buildId":"cLOjh9QjKCb7Xta9HInfw","isFallback":false,"isExperimentalCompile":false,"gsp":true,"locale":"en","locales":["en","es","br"],"defaultLocale":"en","scriptLoader":[]}</script>
1<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"be73d1fa598a42c8bb0bd4d25867dbc2","spa":2}' crossorigin="anonymous"></script>
1
2</body></html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.