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57            <a class="navbar-brand"><span class="nav-title">Dr. Soo Ling Lim</span><span class="hidden-xs nav-small-title"> BSE PhD FHEA</span></a>
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65              <li class="nav-item active"><a class="nav-link" href="index.html">About</a></li>
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81        
82<h1>About</h1>
83<div class="top-divider"></div>
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90    <p>
91      Dr. Soo Ling Lim is Honorary Associate Professor at the Department of Computer Science in UCL, Visiting Associate Professor at the National Institute of Informatics in Japan, and Fellow of the Higher Education Academy in UK. She is also a consultant CTO and advises startups on their technology strategy.
92    </p>
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94    <p>
95      Her research focuses on understanding human behaviour relating
96 to technology. It encompasses agent-based modelling, evolutionary 
97computation, machine learning, social network analysis, recommender systems 
98and requirements  elicitation. She has 
99published more than 50 research papers and given invited talks to 
100research labs and universities in UK, Europe, Japan, Canada, and 
101Australia. Her research has been featured in New Scientist.
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104    <p>
105      Soo Ling is a computer scientist and software engineer with over 15 years 
106industrial experience, specialising in data intensive and scalable 
107systems. She has developed software products for a wide range of 
108organisations from startups to multinational public companies. 
109    </p>
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111    <p>
112      She has held various positions in industry including Chief R&amp;D Officer, Chief Data Scientist, Chief Technology Officer, consultant, and software engineer. She was also Assistant Professor at the National 
113Institute of Informatics in Japan, postdoctoral researcher at the UCL Department 
114of Computer Science, UCL Department of Statistical Science, UCL 
115Interaction Centre (UCLIC), and Bournemouth University Department of 
116Computing &amp; Informatics.
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131      Soo Ling achieved her PhD at UCL, supervised by Professor Anthony 
132Finkelstein, and received funding from UCL Business to commercialise her
133 research. She was awarded PhD from University of New South Wales in 
134Australia and Bachelor of Software Engineering from the Australian 
135National University, where she graduated top 3 with first class honours.
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138    <p>
139      She also studied entrepreneuship, negotiatation and managing 
140change at the London Business School, and obtained a Professional 
141Certificate in Teaching and Learning in Higher and Professional 
142Education from UCL Institute of Education.
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145    <p>
146      She is the winner of numerous awards and scholarships: UCL PhD 
147scholarship, Australian Postgraduate Award, NICTA Research Project 
148Award, Nate Zusman Scholarship, Australian Computer Society Prize for 
149Computer Science, CSC Most Valuable Team Member Award, ANU Honours 
150Scholarship, ANU Summer Research Scholarship, ANU Dean's Prize, and ANU 
151Chancellor’s Letter of Commendation, Outstanding Student Award.
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159        <span class="pull-left footer-font">"<em>This is how I did it...I never saved anything for the swim back.</em>" – Gatacca (1997)</span>
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