https://ppcpanos.com/_app/immutable/chunks/how-to-audit-location-settings-in-google-ads.64badaef.js

1import{S as el,i as tl,s as ol,$ as ho,y as ll,z as il,A as sl,a1 as al,a4 as Qo,g as rl,d as nl,B as pl,a3 as Zo,k as s,q as r,a as u,l as a,m as p,r as n,h as t,c as f,n as h,b as i,H as o,C as ul}from"./index.81766073.js";import{M as fl}from"./mdsvex.ca851d42.js";function cl(q){let c,E,P,A,d,_,k,Fe,he,y,Ue,Ve,Ye,Xe,Je,Ke,Qe,Ze,et,de,z,tt,me,H,ot,be,F,lt,ye,U,it,ve,V,st,_e,Y,at,we,C,rt,ge,X,nt,Ee,J,pt,Pe,m,ut,ft,ct,ht,dt,mt,bt,yt,vt,_t,wt,Ae,B,gt,ke,K,Et,xe,Q,Pt,Ge,b,At,kt,xt,Gt,St,Rt,Ht,Ct,Bt,Lt,It,Se,Z,Mt,Re,ee,Ot,He,L,$t,Ce,te,Tt,Be,v,Dt,Wt,Nt,jt,qt,zt,Ft,Ut,Vt,Le,I,Yt,Ie,x,Xt,ue,Jt,Kt,fe,Qt,Zt,Me,oe,eo,Oe,le,to,$e,M,oo,Te,R,O,lo,io,so,$,ao,De,ie,ro,We,se,T,no,Ne,D,po,je,ae,W,uo,qe,re,N,fo,ze,ne,j,co;return{c(){c=s("h1"),E=r("How to audit location settings in Google Ads"),P=u(),A=s("p"),d=r("With location targeting, you can select whether you’d like your ad to appear for someone’s physical location, locations of interest, or both. Location targeting can help you make sure your ads are relevant to the people who see them."),_=u(),k=s("h2"),Fe=r("How to find location settings in Google Ads"),he=u(),y=s("p"),Ue=r("Sign in to your account"),Ve=s("br"),Ye=r(`
2Choose a campaign`),Xe=s("br"),Je=r(`
3Click the Settings on the left-side panel`),Ke=s("br"),Qe=r(`
4Scroll until you see the “Locations” tab`),Ze=s("br"),et=r(`
5Click the “Locations” tab`),de=u(),z=s("p"),tt=r("Here you will find the following options"),me=u(),H=s("h3"),ot=r("Options"),be=u(),F=s("p"),lt=r("Reach people in, regularly in, or who’ve shown interest in, your targeted locations (Presence or Interest)"),ye=u(),U=s("p"),it=r("Reach people in or regularly in your targeted locations (Presence)"),ve=u(),V=s("p"),st=r("Reach people searching for your targeted locations (Search interest)"),_e=u(),Y=s("p"),at=r("Advanced Search"),we=u(),C=s("h3"),rt=r("Options [exclude]"),ge=u(),X=s("p"),nt=r("Don’t show ads to people in your excluded locations (Presence)"),Ee=u(),J=s("p"),pt=r("Don’t show ads to people in, regularly in, or who’ve shown interest in, your excluded locations (Presence or Interest)"),Pe=u(),m=s("p"),ut=r("Each option serves a different scenario, and you will have to talk with the account holder about the area they serve."),ft=s("br"),ct=r(`
6Eg`),ht=s("br"),dt=r(`
7A local bakery should select the following option`),mt=s("br"),bt=r(`
8“Reach people in or regularly in your targeted locations (Presence)”`),yt=s("br"),vt=r(`
9or [even better] choose the`),_t=s("br"),wt=r(`
10“Advanced Search” and then target by radius`),Ae=u(),B=s("h3"),gt=r("Location extensions"),ke=u(),K=s("p"),Et=r("Location extensions allow users to call or visit your locations. It works best for users who search “something I want near me” and businesses that have brick-and-mortar stores."),xe=u(),Q=s("p"),Pt=r("Where can you find Location extensions"),Ge=u(),b=s("p"),At=r("Sign in to your account"),kt=s("br"),xt=r(`
11Choose a campaign`),Gt=s("br"),St=r(`
12Click the Ads & Extensions on the left-side panel`),Rt=s("br"),Ht=r(`
13Click the “extensions” tab`),Ct=s("br"),Bt=r(`
14Switch to “Table View”`),Lt=s("br"),It=r(`
15Filter for “Location”`),Se=u(),Z=s("p"),Mt=r("You should be seeing the available location extensions. If not, consider creating some if the account holder has physical store locations and/or offices."),Re=u(),ee=s("p"),Ot=r("Optional"),He=u(),L=s("h3"),$t=r("Location Groups"),Ce=u(),te=s("p"),Tt=r("Location groups are reusable collections of physical business that can be applied to your campaign."),Be=u(),v=s("p"),Dt=r("Sign in to your account"),Wt=s("br"),Nt=r(`
16Click the tools & settings Google Ads tools icon`),jt=s("br"),qt=r(`
17Under “Shared library”, select Location groups.`),zt=s("br"),Ft=r(`
18Click the name of the location group to view it.`),Ut=s("br"),Vt=r(`
19Click the name of your location group.`),Le=u(),I=s("h4"),Yt=r("What you need to be aware of"),Ie=u(),x=s("p"),Xt=r("Location targeting is based on a variety of signals, including  "),ue=s("strong"),Jt=r("users’ settings, devices, and behavior"),Kt=r("  on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these  "),fe=s("strong"),Qt=r("signals vary"),Zt=r(", 100% accuracy is not guaranteed in every situation."),Me=u(),oe=s("p"),eo=r("Google Ads only permits targeting for locations that adhere to minimum privacy thresholds where minimum area and minimum user counts are met. If your desired location target does not adhere to these privacy thresholds, then you will not be able to target it in the Google Ads interface."),Oe=u(),le=s("p"),to=r("Hotel Ads can’t be targeted by radiu

19s, currently."),$e=u(),M=s("h5"),oo=r("More information"),Te=u(),R=s("p"),O=s("a"),lo=r("https://support.google.com/google-ads/answer/2453995?hl=en"),io=s("br"),so=u(),$=s("a"),ao=r("https://support.google.com/google-ads/answer/1722043?hl=en"),De=u(),ie=s("p"),ro=r("If you want to know more about Google Ads audits, then visit the following link"),We=u(),se=s("p"),T=s("a"),no=r("Google Ads Audit guide & free [Notion & Google Sheets] template"),Ne=u(),D=s("h3"),po=r("Top posts in Google Ads"),je=u(),ae=s("p"),W=s("a"),uo=r("How to audit Google Ads campaigns"),qe=u(),re=s("p"),N=s("a"),fo=r("How to audit Performance Max campaigns"),ze=u(),ne=s("p"),j=s("a"),co=r("How to audit Search campaigns"),this.h()},l(e){c=a(e,"H1",{id:!0});var l=p(c);E=n(l,"How to audit location settings in Google Ads"),l.forEach(t),P=f(e),A=a(e,"P",{});var bo=p(A);d=n(bo,"With location targeting, you can select whether you’d like your ad to appear for someone’s physical location, locations of interest, or both. Location targeting can help you make sure your ads are relevant to the people who see them."),bo.forEach(t),_=f(e),k=a(e,"H2",{id:!0});var yo=p(k);Fe=n(yo,"How to find location settings in Google Ads"),yo.forEach(t),he=f(e),y=a(e,"P",{});var G=p(y);Ue=n(G,"Sign in to your account"),Ve=a(G,"BR",{}),Ye=n(G,`
20Choose a campaign`),Xe=a(G,"BR",{}),Je=n(G,`
21Click the Settings on the left-side panel`),Ke=a(G,"BR",{}),Qe=n(G,`
22Scroll until you see the “Locations” tab`),Ze=a(G,"BR",{}),et=n(G,`
23Click the “Locations” tab`),G.forEach(t),de=f(e),z=a(e,"P",{});var vo=p(z);tt=n(vo,"Here you will find the following options"),vo.forEach(t),me=f(e),H=a(e,"H3",{id:!0});var _o=p(H);ot=n(_o,"Options"),_o.forEach(t),be=f(e),F=a(e,"P",{});var wo=p(F);lt=n(wo,"Reach people in, regularly in, or who’ve shown interest in, your targeted locations (Presence or Interest)"),wo.forEach(t),ye=f(e),U=a(e,"P",{});var go=p(U);it=n(go,"Reach people in or regularly in your targeted locations (Presence)"),go.forEach(t),ve=f(e),V=a(e,"P",{});var Eo=p(V);st=n(Eo,"Reach people searching for your targeted locations (Search interest)"),Eo.forEach(t),_e=f(e),Y=a(e,"P",{});var Po=p(Y);at=n(Po,"Advanced Search"),Po.forEach(t),we=f(e),C=a(e,"H3",{id:!0});var Ao=p(C);rt=n(Ao,"Options [exclude]"),Ao.forEach(t),ge=f(e),X=a(e,"P",{});var ko=p(X);nt=n(ko,"Don’t show ads to people in your excluded locations (Presence)"),ko.forEach(t),Ee=f(e),J=a(e,"P",{});var xo=p(J);pt=n(xo,"Don’t show ads to people in, regularly in, or who’ve shown interest in, your excluded locations (Presence or Interest)"),xo.forEach(t),Pe=f(e),m=a(e,"P",{});var w=p(m);ut=n(w,"Each option serves a different scenario, and you will have to talk with the account holder about the area they serve."),ft=a(w,"BR",{}),ct=n(w,`
24Eg`),ht=a(w,"BR",{}),dt=n(w,`
25A local bakery should select the following option`),mt=a(w,"BR",{}),bt=n(w,`
26“Reach people in or regularly in your targeted locations (Presence)”`),yt=a(w,"BR",{}),vt=n(w,`
27or [even better] choose the`),_t=a(w,"BR",{}),wt=n(w,`
28“Advanced Search” and then target by radius`),w.forEach(t),Ae=f(e),B=a(e,"H3",{id:!0});var Go=p(B);gt=n(Go,"Location extensions"),Go.forEach(t),ke=f(e),K=a(e,"P",{});var So=p(K);Et=n(So,"Location extensions allow users to call or visit your locations. It works best for users who search “something I want near me” and businesses that have brick-and-mortar stores."),So.forEach(t),xe=f(e),Q=a(e,"P",{});var Ro=p(Q);Pt=n(Ro,"Where can you find Location extensions"),Ro.forEach(t),Ge=f(e),b=a(e,"P",{});var g=p(b);At=n(g,"Sign in to your account"),kt=a(g,"BR",{}),xt=n(g,`
29Choose a campaign`),Gt=a(g,"BR",{}),St=n(g,`
30Click the Ads & Extensions on the left-side panel`),Rt=a(g,"BR",{}),Ht=n(g,`
31Click the “extensions” tab`),Ct=a(g,"BR",{}),Bt=n(g,`
32Switch to “Table View”`),Lt=a(g,"BR",{}),It=n(g,`
33Filter for “Location”`),g.forEach(t),Se=f(e),Z=a(e,"P",{});var Ho=p(Z);Mt=n(Ho,"You should be seeing the available location extensions. If not, consider creating some if the account holder has physical store locations and/or offices."),Ho.forEac

33h(t),Re=f(e),ee=a(e,"P",{});var Co=p(ee);Ot=n(Co,"Optional"),Co.forEach(t),He=f(e),L=a(e,"H3",{id:!0});var Bo=p(L);$t=n(Bo,"Location Groups"),Bo.forEach(t),Ce=f(e),te=a(e,"P",{});var Lo=p(te);Tt=n(Lo,"Location groups are reusable collections of physical business that can be applied to your campaign."),Lo.forEach(t),Be=f(e),v=a(e,"P",{});var S=p(v);Dt=n(S,"Sign in to your account"),Wt=a(S,"BR",{}),Nt=n(S,`
34Click the tools & settings Google Ads tools icon`),jt=a(S,"BR",{}),qt=n(S,`
35Under “Shared library”, select Location groups.`),zt=a(S,"BR",{}),Ft=n(S,`
36Click the name of the location group to view it.`),Ut=a(S,"BR",{}),Vt=n(S,`
37Click the name of your location group.`),S.forEach(t),Le=f(e),I=a(e,"H4",{id:!0});var Io=p(I);Yt=n(Io,"What you need to be aware of"),Io.forEach(t),Ie=f(e),x=a(e,"P",{});var pe=p(x);Xt=n(pe,"Location targeting is based on a variety of signals, including  "),ue=a(pe,"STRONG",{});var Mo=p(ue);Jt=n(Mo,"users’ settings, devices, and behavior"),Mo.forEach(t),Kt=n(pe,"  on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these  "),fe=a(pe,"STRONG",{});var Oo=p(fe);Qt=n(Oo,"signals vary"),Oo.forEach(t),Zt=n(pe,", 100% accuracy is not guaranteed in every situation."),pe.forEach(t),Me=f(e),oe=a(e,"P",{});var $o=p(oe);eo=n($o,"Google Ads only permits targeting for locations that adhere to minimum privacy thresholds where minimum area and minimum user counts are met. 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37scription:"How to audit location settings in Google Ads.",slug:"how-to-audit-location-settings-in-google-ads",date:"2022-7-02",categories:["Google Ads","Google Ads Audit Checklist","PMAX Audit","PPC [pay per click] for busy people","Performance Marketing","Digital Marketing","Digital Advertising"],published:!0,author:"PPC Panos",banner:"/audit-location-settings.png"};function dl(q,c,E){return q.$$set=P=>{E(0,c=ho(ho({},c),Zo(P)))},c=Zo(c),[c]}class ml extends el{constructor(c){super(),tl(this,c,dl,hl,ol,{})}}const vl=Object.freeze(Object.defineProperty({__proto__:null,default:ml,metadata:mo},Symbol.toStringTag,{value:"Module"}));export{vl as _};