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193 nodes.forEach(function(n){ initInstance(n); }); 194 } 195 196 if (document.readyState === 'loading'){ 197 document.addEventListener('DOMContentLoaded', function(){ initAll(document); }); 198 } else { 199 initAll(document); 200 } 201 202 if (window.MutationObserver){ 203 var mo = new MutationObserver(function(muts){ 204 muts.forEach(function(m){ 205 if (m.type === 'childList'){ 206 m.addedNodes && m.addedNodes.forEach(function(node){ 207 if (node.nodeType === 1){ 208 if (node.classList && node.classList.contains('dbiv-nciv')){ 209 initInstance(node); 210 } 211 var inner = node.querySelectorAll ? node.querySelectorAll('.dbiv-nciv') : []; 212 inner.forEach(function(n){ initInstance(n); }); 213 } 214 }); 215 } 216 }); 217 }); 218 mo.observe(document.documentElement, {childList: true, subtree: true}); 219 } 220})(); 221//# sourceURL=divibooster_number_counter_initial_value-js-after 222</script>
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227<script id="social_share_button_front_js-js" src="https://www.mccarthyandking.com/wp-content/plugins/social-share-button/assets/front/js/scripts.js?ver=1.0.0"></script>
227 228 229<!-- Google tag (gtag.js) snippet added by Site Kit --> 230<!-- Google Analytics snippet added by Site Kit -->
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230 231<script id="google_gtagjs-js" src="https://www.googletagmanager.com/gtag/js?id=
231GT-5DFR5DS
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232<script id="google_gtagjs-js-after"> 233window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);} 234gtag("set","linker",{"domains":["www.mccarthyandking.com"]}); 235gtag("js", new Date()); 236gtag("set", "developer_id.dZTNiMT", true); 237gtag("config", "GT-5DFR5DS"); 238 window._googlesitekit = window._googlesitekit || {}; window._googlesitekit.throttledEvents = []; window._googlesitekit.gtagEvent = (name, data) => { var key = JSON.stringify( { name, data } ); if ( !! window._googlesitekit.throttledEvents[ key ] ) { return; } window._googlesitekit.throttledEvents[ key ] = true; setTimeout( () => { delete window._googlesitekit.throttledEvents[ key ]; }, 5 ); gtag( "event", name, { ...data, event_source: "site-kit" } ); }; 239//# sourceURL=google_gtagjs-js-after 240</script>
240 241<link rel="https://api.w.org/" href="https://www.mccarthyandking.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.mccarthyandking.com/wp-json/wp/v2/categories/7" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.mccarthyandking.com/xmlrpc.php?rsd" /> 242 243
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384 </div> <!-- #et-top-navigation --> 385 </div> <!-- .container --> 386 <div class="et_search_outer"> 387 <div class="container et_search_form_container"> 388 <form role="search" method="get" class="et-search-form" action="https://www.mccarthyandking.com/"> 389 <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:" /> </form> 390 <span class="et_close_search_field"></span> 391 </div> 392 </div> 393 </header> <!-- #main-header --> 394 395 <div id="et-main-area"> 396 397<div id="main-content"> 398 <div class="container"> 399 <div id="content-area" class="clearfix"> 400 <div id="left-area"> 401 402 <article id="post-14976" class="et_pb_post post-14976 post type-post status-publish format-standard hentry category-copywriting category-direct-mail category-direct-marketing category-email-marketing category-general category-lead-generation category-lead-nurturing category-online-advertising category-web-marketing"> 403 404 405 <h2 class="entry-title"><a href="https://www.mccarthyandking.com/landing-pages-need-a-squeeze-page-or-sales-page-or-both/">Landing Pages: Do you need a squeeze page or sales page â or both?</a></h2> 406 407 <p class="post-meta"> by <span class="author vcard"><a href="https://www.mccarthyandking.com/author/bob/" title="Posts by Bob McCarthy" rel="author">Bob McCarthy</a></span> | <span class="published">May 31, 2017</span> | <a href="https://www.mccarthyandking.com/category/articles/copywriting/" rel="category tag">Copywriting</a>, <a href="https://www.mccarthyandking.com/category/direct-mail/" rel="category tag">Direct Mail</a>, <a href="https://www.mccarthyandking.com/category/articles/direct-marketing/" rel="category tag">Direct Marketing</a>, <a href="https://www.mccarthyandking.com/category/email-marketing/" rel="category tag">Email Marketing</a>, <a href="https://www.mccarthyandking.com/category/general/" rel="category tag">General</a>, <a href="https://www.mccarthyandking.com/category/articles/lead-generation/" rel="category tag">Lead Generation</a>, <a href="https://www.mccarthyandking.com/category/lead-nurturing/" rel="category tag">Lead Nurturing</a>, <a href="https://www.mccarthyandking.com/category/online-advertising/" rel="category tag">Online Advertising</a>, <a href="https://www.mccarthyandking.com/category/web-marketing/" rel="category tag">Web Marketing</a></p>By now, youâre probably familiar with the concept of the landing page. You run some type of marketing promotion â a paid search, online display ad, email or direct mail campaign â and you set up an online landing page to handle the response. In the beginning, you... 408 </article> 409 410 <article id="post-14814" class="et_pb_post post-14814 post type-post status-publish format-standard hentry category-copywriting category-direct-marketing category-general category-lead-generation category-online-advertising category-web-marketing"> 411 412 413 <h2 class="entry-title"><a href="https://www.mccarthyandking.com/do-you-have-the-patience-for-content-and-inbound-marketing/">Do you have the patience for content and inbound marketing?</a></h2> 414 415 <p class="post-meta"> by <span class="author vcard"><a href="https://www.mccarthyandking.com/author/bob/" title="Posts by Bob McCarthy" rel="author">Bob McCarthy</a></span> | <span class="published">May 6, 2017</span> | <a href="https://www.mccarthyandking.com/category/articles/copywriting/" rel="category tag">Copywriting</a>, <a href="https://www.mccarthyandking.com/category/articles/direct-marketing/" rel="category tag">Direct Marketing</a>, <a href="https://www.mccarthyandking.com/category/general/" rel="category tag">General</a>, <a href="https://www.mccarthyandking.com/category/articles/lead-generation/" rel="category tag">Lead Generation</a>, <a href="https://www.mccarthyandking.com/category/online-advertising/" rel="category tag">Online Advertising</a>, <a href="https://www.mccarthyandking.com/category/web-marketing/" rel="category tag">Web Marketing</a></p>There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. Start with the continual flow of free traffic you get once your pages are indexed and ranked on Google.  And how that traffic... 416 </article> 417 418 <article id="post-14442" class="et_pb_post post-14442 post type-post status-publish format-standard hentry category-direct-mail category-direct-marketing category-general category-lead-generation category-lead-nurturing category-web-marketing"> 419 420 421 <h2 class="entry-title"><a href="https://www.mccarthyandking.com/fulfillment-direct-mail-a-different-way-to-look-at-and-use-direct-mail/">Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail</a></h2> 422 423 <p class="post-meta"> by <span class="author vcard"><a href="https://www.mccarthyandking.com/author/bob/" title="Posts by Bob McCarthy" rel="author">Bob McCarthy</a></span> | <span class="published">Jan 30, 2017</span> | <a href="https://www.mccarthyandking.com/category/direct-mail/" rel="category tag">Direct Mail</a>, <a href="https://www.mccarthyandking.com/category/articles/direct-marketing/" rel="category tag">Direct Marketing</a>, <a href="https://www.mccarthyandking.com/category/general/" rel="category tag">General</a>, <a href="https://www.mccarthyandking.com/category/articles/lead-generation/" rel="category tag">Lead Generation</a>, <a href="https://www.mccarthyandking.com/category/lead-nurturing/" rel="category tag">Lead Nurturing</a>, <a href="https://www.mccarthyandking.com/category/web-marketing/" rel="category tag">Web Marketing</a></p>For the longest time, direct mail has been used as a first-touch marketing channel â reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list,... 424 </article> 425 426 <article id="post-14347" class="et_pb_post post-14347 post type-post status-publish format-standard hentry category-direct-marketing category-general category-lead-generation category-online-advertising category-web-marketing"> 427 428 429 <h2 class="entry-title"><a href="https://www.mccarthyandking.com/direct-response-advertising-google-display-network/">Direct Response Advertising on the Google Display Network</a></h2> 430 431 <p class="post-meta"> by <span class="author vcard"><a href="https://www.mccarthyandking.com/author/bob/" title="Posts by Bob McCarthy" rel="author">Bob McCarthy</a></span> | <span class="published">Jan 5, 2017</span> | <a href="https://www.mccarthyandking.com/category/articles/direct-marketing/" rel="category tag">Direct Marketing</a>, <a href="https://www.mccarthyandking.com/category/general/" rel="category tag">General</a>, <a href="https://www.mccarthyandking.com/category/articles/lead-generation/" rel="category tag">Lead Generation</a>, <a href="https://www.mccarthyandking.com/category/online-advertising/" rel="category tag">Online Advertising</a>, <a href="https://www.mccarthyandking.com/category/web-marketing/" rel="category tag">Web Marketing</a></p>As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but... 432 </article> 433 434 <article id="post-14019" class="et_pb_post post-14019 post type-post status-publish format-standard hentry category-copywriting category-direct-mail category-direct-marketing category-email-marketing category-general category-lead-generation category-lead-nurturing category-print-advertising category-survey-marketing category-web-marketing"> 435 436 437 <h2 class="entry-title"><a href="https://www.mccarthyandking.com/direct-response-all-roads-lead-to-the-offer/">In Direct Response, All Roads Still Lead to the Offer</a></h2> 438 439 <p class="post-meta"> by <span class="author vcard"><a href="https://www.mccarthyandking.com/author/bob/" title="Posts by Bob McCarthy" rel="author">Bob McCarthy</a></span> | <span class="published">Oct 31, 2016</span> | <a href="https://www.mccarthyandking.com/category/articles/copywriting/" rel="category tag">Copywriting</a>, <a href="https://www.mccarthyandking.com/category/direct-mail/" rel="category tag">Direct Mail</a>, <a href="https://www.mccarthyandking.com/category/articles/direct-marketing/" rel="category tag">Direct Marketing</a>, <a href="https://www.mccarthyandking.com/category/email-marketing/" rel="category tag">Email Marketing</a>, <a href="https://www.mccarthyandking.com/category/general/" rel="category tag">General</a>, <a href="https://www.mccarthyandking.com/category/articles/lead-generation/" rel="category tag">Lead Generation</a>, <a href="https://www.mccarthyandking.com/category/lead-nurturing/" rel="category tag">Lead Nurturing</a>, <a href="https://www.mccarthyandking.com/category/print-advertising/" rel="category tag">Print Advertising</a>, <a href="https://www.mccarthyandking.com/category/survey-marketing/" rel="category tag">Survey Marketing</a>, <a href="https://www.mccarthyandking.com/category/web-marketing/" rel="category tag">Web Marketing</a></p> Youâre about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer.
439 Youâve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of... 440 </article> 441 442 <article id="post-13848" class="et_pb_post post-13848 post type-post status-publish format-standard hentry category-direct-mail category-direct-marketing category-email-marketing category-general category-lead-generation category-lead-nurturing"> 443 444 445 <h2 class="entry-title"><a href="https://www.mccarthyandking.com/account-based-marketing-and-direct-mail/">Account-Based Marketing and Direct Mail</a></h2> 446 447 <p class="post-meta"> by <span class="author vcard"><a href="https://www.mccarthyandking.com/author/bob/" title="Posts by Bob McCarthy" rel="author">Bob McCarthy</a></span> | <span class="published">Jun 1, 2016</span> | <a href="https://www.mccarthyandking.com/category/direct-mail/" rel="category tag">Direct Mail</a>, <a href="https://www.mccarthyandking.com/category/articles/direct-marketing/" rel="category tag">Direct Marketing</a>, <a href="https://www.mccarthyandking.com/category/email-marketing/" rel="category tag">Email Marketing</a>, <a href="https://www.mccarthyandking.com/category/general/" rel="category tag">General</a>, <a href="https://www.mccarthyandking.com/category/articles/lead-generation/" rel="category tag">Lead Generation</a>, <a href="https://www.mccarthyandking.com/category/lead-nurturing/" rel="category tag">Lead Nurturing</a></p>Are you familiar with Account-Based Marketing? Itâs a hot new trend in marketing these days. Itâs a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your... 448 </article> 449 <div class="pagination clearfix"> 450 <div class="alignleft"><a href="https://www.mccarthyandking.com/category/articles/lead-generation/page/2/" >« Older Entries</a></div> 451 <div class="alignright"></div> 452</div> </div> 453 454 </div> 455 </div> 456</div> 457 458 459 <span class="et_pb_scroll_top et-pb-icon"></span> 460 461 462 <footer id="main-footer"> 463 464<div class="container"> 465 <div id="footer-widgets" class="clearfix"> 466 <div class="footer-widget"><div id="media_image-3" class="fwidget et_pb_widget widget_media_image"><img width="300" height="71" src="https://www.mccarthyandking.com/wp-content/uploads/2018/03/MK_White-Green-Logo-300x71.png" class="image wp-image-15389 attachment-medium size-medium" alt="McCarthy & King Marketing, Inc." style="max-width: 100%; height: auto;" decoding="async" loading="lazy" srcset="https://www.mccarthyandking.com/wp-content/uploads/2018/03/MK_White-Green-Logo-300x71.png 300w, https://www.mccarthyandking.com/wp-content/uploads/2018/03/MK_White-Green-Logo-400x96.png 400w, https://www.mccarthyandking.com/wp-content/uploads/2018/03/MK_White-Green-Logo.png 404w" sizes="(max-width: 300px) 100vw, 300px" /></div> 467 <div id="recent-posts-5" class="fwidget et_pb_widget widget_recent_entries"> 468 <h4 class="title">From our blog…</h4> 469 <ul> 470 <li> 471 <a href="https://www.mccarthyandking.com/a-high-wire-act-for-todays-marketers/">A High-Wire Act for Today’s Marketers</a> 472 </li> 473 <li> 474 <a href="https://www.mccarthyandking.com/is-it-content-or-just-copy/">Is it content – or just copy?</a> 475 </li> 476 <li> 477 <a href="https://www.mccarthyandking.com/how-you-can-and-why-you-should-use-your-website-to-teach/">How you can – and why you should – use your website to teach</a> 478 </li> 479 <li> 480 <a href="https://www.mccarthyandking.com/how-to-generate-qualified-leads-with-lead-surveys/">How to Generate Qualified Leads with Lead Surveys</a> 481 </li> 482 <li> 483 <a href="https://www.mccarthyandking.com/gaps-in-your-email-schedule-and-how-to-avoid-them/">Gaps in your Email Schedule – and how to avoid them</a> 484 </li> 485 <li> 486 <a href="https://www.mccarthyandking.com/the-dizzying-world-of-letter-mail/">The Dizzying World of Letter Mail</a> 487 </li> 488 </ul> 489 490 </div></div><div class="footer-widget"><div id="wp_editor_widget-2" class="fwidget et_pb_widget WP_Editor_Widget"><p style="text-align: right;"><a href="tel:15084738643">508.473.8643</a> | <a href="/cdn-cgi/l/email-protection#11737e73517c72727063657968707f757a787f763f727e7c"><span class="__cf_email__" data-cfemail="492b262b09242a2a283b3d213028272d2220272e672a2624">[email protected]</span></a></p> 491<p style="text-align: right;"><span style="color: #60aefe; font-size: 14pt;"><strong><em><a style="color: #60aefe;" title="Marketing Strategy Session" href="https://www.mccarthyandking.com/marketing-strategy-session">Request a FREE 60-minute Marketing Strategy Session</a></em></strong></span></p> 492</div><div id="wp_editor_widget-4" class="fwidget et_pb_widget WP_Editor_Widget"><h4 class="title">Reports ...</h4><p><a href="https://app.monstercampaigns.com/c/rb8cwqqhziy6rtkxpda2/">Generating Sales Leads: 8 Steps to Building a Sales Lead System</a><br /><a title="New â Form â Making Snail Mail Work" href="https://app.monstercampaigns.com/c/evknkqms8cwxwcywdycq/">Making Snail Mail Work: 13 Lessons in Direct Mail Strategy</a></p> 493</div><div id="wp_editor_widget-5" class="fwidget et_pb_widget WP_Editor_Widget"><h4 class="title">Tutorials ...</h4><p><a title="Learning â letter vs. self-mailer" href="/qa-letter-vs-self-mailer">Letter Mailers vs. Self-Mailers</a><br /> 494<a title="Learning â Response Rates" href="/learning-direct-mail-response-rates">Understanding Response Rates</a></p> 495</div></div> </div> 496</div> 497 498 499 500 <div id="footer-bottom"> 501 <div class="container clearfix"> 502 <ul class="et-social-icons"> 503 <li class="et-social-icon et-social-rss"> 504 <a href="https://www.mccarthyandking.com/feed/" class="icon"> 505 <span>RSS</span> 506 </a> 507 </li> 508 <li class="et-social-icon et-social-facebook"> 509 <a href="https://www.facebook.com/#!/pages/McCarthy-King-Marketing/368472010783" class="icon"> 510 <span>Facebook</span> 511 </a> 512 </li> 513 <li class="et-social-icon et-social-twitter"> 514 <a href="https://twitter.com/BobMcCarthy" class="icon"> 515 <span>Twitter</span> 516 </a> 517 </li> 518</ul> <p id="footer-info">© 2026 McCarthy and King Marketing<br /><a href="http://mpdesignonline.com/" target="_blank" title="Web Site Design by MP Design">Web Site Design by MP Design</a>
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713
714<script id="fca_pc_client_js-js" src="https://www.mccarthyandking.com/wp-content/plugins/facebook-conversion-pixel/pixel-cat.min.js?ver=3.4.0"></script>
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714
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715
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vendor: 2 bytes, line 783
783
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808
809<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"c46c7548c0de4874b9de4f480d8b976d","r":1,"spa":2}' crossorigin="anonymous"></script>
vendor: 1 bytes, line 809
809
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.