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827 <span class="accordionItem__icon fa fa-chevron-right"></span> 828 </h4> 829 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 830 831 832 <div class="container p-0"> 833 <div class="row"> 834 835 <div class="col"> 836 837 838 839 840 841 842 843 844 845 846 <div class="row row-flex entrant" data-cy="entrant"> 847 848 <div class="col-12 col-md-5 text-center"> 849 850 <a href="/finalists/cooking-up-conversions-how-ufs-turned-visibility-into-business-impact-2j66dxjk0qrmg57"> 851 852 853 854 855 <div class="entrant__tag entrant__tag--winner"> 856 winner 857 </div> 858 859 860 861 862 <img src="/media/Entrants/2J66DXJK0QRMG57_GP_x_UFS_-_Campaign_in-house_agency_awards.jpg?width=450&height=300&
862token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 863 864 865 </a> 866 867 868 869 </div> 870 <div class="col-12 col-md-7"> 871 <h4> 872 873 <a href="/finalists/cooking-up-conversions-how-ufs-turned-visibility-into-business-impact-2j66dxjk0qrmg57">Cooking Up Conversions</a> 874 875 </h4> 876 877 878 879 880 <p><strong>Greenpark & Unilever Food Solutions</strong></p> 881 882 883 884 885 886 887 888 889 890 891 892 <p> 893 AI search has arrived fast and hard, reshaping the way people find information online. In under a year, Google’s AI Overviews jumped from appearing for 10,000 keywords to over 172,000, while CTRs for the #1 organic result plummeted 32% according to Search Engine Journal. For brands, it sparked a pressing question: if clicks are disappe... 894 </p> 895 <p><a href="/finalists/cooking-up-conversions-how-ufs-turned-visibility-into-business-impact-2j66dxjk0qrmg57">Read More</a></p> 896 897 898 899 900 901 902 </div> 903 </div> 904 905 906 907 908 909 910 911 912 <div class="row row-flex entrant" data-cy="entrant"> 913 914 <div class="col-12 col-md-5 text-center"> 915 916 <a href="/finalists/childrens-care-matters-6l0xia93y56uoki"> 917 918 919 920 921 <div class="entrant__tag entrant__tag--highly-=commended"> 922 highly commended 923 </div> 924 925 926 927 928 <img src="/media/Entrants/6L0XIA93Y56UOKI_Acorns_Help_Bham_RH_290724-260.jpeg?width=450&height=300&
928token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 929 930 931 </a> 932 933 934 935 </div> 936 <div class="col-12 col-md-7"> 937 <h4> 938 939 <a href="/finalists/childrens-care-matters-6l0xia93y56uoki">Children's Care Matters</a> 940 941 </h4> 942 943 944 945 946 <p><strong>Acorns Children's Hospice</strong></p> 947 948 949 950 951 952 953 954 955 956 957 958 <p> 959 In 2024–25, the Acorns Children’s Hospice in-house MarComms team created and spearheaded the 'Children’s Care Matters' or Save the Grant campaign - a sector-wide marketing and PR campaign that not only safeguarded the future of UK children’s hospices but delivered unprecedented awareness, engagement and political impact.What began as a... 960 </p> 961 <p><a href="/finalists/childrens-care-matters-6l0xia93y56uoki">Read More</a></p> 962 963 964 965 966 967 968 </div> 969 </div> 970 971 972 973 974 975 976 977 978 <div class="row row-flex entrant" data-cy="entrant"> 979 980 <div class="col-12 col-md-5 text-center"> 981 982 <a href="/finalists/battery-breakdown-scotts-story-1urxcpspmhx863l"> 983 984 985 986 987 <div class="entrant__tag entrant__tag--shortlist"> 988 shortlist 989 </div> 990 991 992 993 994 <img src="/media/Entrants/1URXCPSPMHX863L_20240416-scott-case-study-025.png?width=450&height=300&
994token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 995 996 997 </a> 998 999 1000 1001 </div> 1002 <div class="col-12 col-md-7"> 1003 <h4> 1004 1005 <a href="/finalists/battery-breakdown-scotts-story-1urxcpspmhx863l">Battery Breakdown - Scott's Story</a> 1006 1007 </h4> 1008 1009 1010 1011 1012 <p><strong>Electrical Safety First</strong></p> 1013 1014 1015 1016 1017 1018 1019 1020 1021 1022 1023 1024 <p> 1025 After an initial launch in 2023, we ran a new phase of our Battery Breakdown campaign in June 2024, focused on telling the highly emotional personal story of Scott, who lost his entire family to an e-bike battery blaze at his home. Our objectives were to raise awareness of e-bike battery fires, our own report into the matter, and to po... 1026 </p> 1027 <p><a href="/finalists/battery-breakdown-scotts-story-1urxcpspmhx863l">Read More</a></p> 1028 1029 1030 1031 1032 1033 1034 </div> 1035 </div> 1036 1037 1038 1039 1040 <div class="row row-flex entrant" data-cy="entrant"> 1041 1042 <div class="col-12 col-md-5 text-center"> 1043 1044 <a href="/finalists/doritos-square-onfi5pscc1sjabn"> 1045 1046 1047 1048 1049 <div class="entrant__tag entrant__tag--shortlist"> 1050 shortlist 1051 </div> 1052 1053 1054 1055 1056 <img src="/media/Entrants/ONFI5PSCC1SJABN_Screenshot_2025-08-04_at_14.04.46.png?width=450&height=300&
1056token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1057 1058 1059 </a> 1060 1061 1062 1063 </div> 1064 <div class="col-12 col-md-7"> 1065 <h4> 1066 1067 <a href="/finalists/doritos-square-onfi5pscc1sjabn">Doritos Square</a> 1068 1069 </h4> 1070 1071 1072 1073 1074 <p><strong>Sips & Bites</strong></p> 1075 1076 1077 1078 1079 1080 1081 1082 1083 1084 1085 1086 <p> 1087 Brand and movie franchise partnerships are a well-trodden area of marketing resulting in a basic “badging” activation. But we wanted to be bold and unexpected to create passionate engagement. We know that when the natural order of things is upset, people pay attention. So, by suggesting our famous Doritos triangular snack was going squ... 1088 </p> 1089 <p><a href="/finalists/doritos-square-onfi5pscc1sjabn">Read More</a></p> 1090 1091 1092 1093 1094 1095 1096 </div> 1097 </div> 1098 1099 1100 1101 1102 <div class="row row-flex entrant" data-cy="entrant"> 1103 1104 <div class="col-12 col-md-5 text-center"> 1105 1106 <a href="/finalists/farm-to-foodhall-creating-a-second-christmas-pce11oumi62e8mn"> 1107 1108 1109 1110 1111 <div class="entrant__tag entrant__tag--shortlist"> 1112 shortlist 1113 </div> 1114 1115 1116 1117 1118 <img src="/media/Entrants/PCE11OUMI62E8MN_782708_EDIT_Smoked_Haddock_fisherman_Farm_to_Foodhall_Tom_Kerridge_James_Stephen_copy.jpg?width=450&height=300&
1118token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1119 1120 1121 </a> 1122 1123 1124 1125 </div> 1126 <div class="col-12 col-md-7"> 1127 <h4> 1128 1129 <a href="/finalists/farm-to-foodhall-creating-a-second-christmas-pce11oumi62e8mn">Farm to Foodhall: Creating A Second Christmas</a> 1130 1131 </h4> 1132 1133 1134 1135 1136 <p><strong>Marks and Spencer Food</strong></p> 1137 1138 1139 1140 1141 1142 1143 1144 1145 1146 1147 1148 <p> 1149 ‘Farm to Foodhall’ is the single most effective campaign that M&S Food has ever run. Created by the in-house team, and fronted by Michelin-star chef Tom Kerridge, the campaign was crafted to sit between editorial and advertising, documenting real stories of the provenance and quality being every single product.18 separate 60’’ films we... 1150 </p> 1151 <p><a href="/finalists/farm-to-foodhall-creating-a-second-christmas-pce11oumi62e8mn">Read More</a></p> 1152 1153 1154 1155 1156 1157 1158 </div> 1159 </div> 1160 1161 1162 1163 1164 <div class="row row-flex entrant" data-cy="entrant"> 1165 1166 <div class="col-12 col-md-5 text-center"> 1167 1168 <a href="/finalists/weve-got-your-back-premiership-rugby-league-sponsorship-24-25-season-2v0f3is3xcgtcw6"> 1169 1170 1171 1172 1173 <div class="entrant__tag entrant__tag--shortlist"> 1174 shortlist 1175 </div> 1176 1177 1178 1179 1180 <img src="/media/Entrants/2V0F3IS3XCGTCW6_Campaign_Image.jpg?width=450&height=300&
1180token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1181 1182 1183 </a> 1184 1185 1186 1187 </div> 1188 <div class="col-12 col-md-7"> 1189 <h4> 1190 1191 <a href="/finalists/weve-got-your-back-premiership-rugby-league-sponsorship-24-25-season-2v0f3is3xcgtcw6">We've Got Your Back - Premiership Rugby League sponsorship '24/'25 season</a> 1192 1193 </h4> 1194 1195 1196 1197 1198 <p><strong>Funding Circle</strong></p> 1199 1200 1201 1202 1203 1204 1205 1206 1207 1208 1209 1210 <p> 1211 For our third Premiership Rugby League sponsorship season, Funding Circle brought strategy & activation in-house for the first time. Our small-but-mighty team delivered the ‘We’ve got your back’ campaign, from strategy to production and media planning.Our content series ‘The Team Behind The Shirt’ created authentic, engaging videos fea... 1212 </p> 1213 <p><a href="/finalists/weve-got-your-back-premiership-rugby-league-sponsorship-24-25-season-2v0f3is3xcgtcw6">Read More</a></p> 1214 1215 1216 1217 1218 1219 1220 </div> 1221 </div> 1222 1223 1224 1225 1226 1227 1228 1229 </div> 1230 1231 </div> 1232 1233 </div> 1234 </div> 1235 </div> 1236 1237 1238 1239 1240 1241 <div class="accordionItem accordionItem--alt"> 1242 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 1243 <span class="accordionItem__titleText">Creative Excellence </span> 1244 <span class="accordionItem__icon fa fa-chevron-right"></span> 1245 </h4> 1246 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 1247 1248 1249 <div class="container p-0"> 1250 <div class="row"> 1251 1252 <div class="col"> 1253 1254 1255 1256 1257 1258 1259 1260 1261 1262 1263 <div class="row row-flex entrant" data-cy="entrant"> 1264 1265 <div class="col-12 col-md-5 text-center"> 1266 1267 <a href="/finalists/paris-paralympics-2024-considering-what-fmhhqhjn25jmfyf"> 1268 1269 1270 1271 1272 <div class="entrant__tag entrant__tag--winner"> 1273 winner 1274 </div> 1275 1276 1277 1278 1279 <img src="/media/Entrants/FMHHQHJN25JMFYF_Channel4_Paralympics_2024_Considering_What_140_On_Air_SWC_4267x2400px.jpg?width=450&height=300&
1279token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1280 1281 1282 </a> 1283 1284 1285 1286 </div> 1287 <div class="col-12 col-md-7"> 1288 <h4> 1289 1290 <a href="/finalists/paris-paralympics-2024-considering-what-fmhhqhjn25jmfyf">Paris Paralympics 2024: Considering What?</a> 1291 1292 </h4> 1293 1294 1295 1296 1297 <p><strong>4creative</strong></p> 1298 1299 1300 1301 1302 1303 1304 1305 1306 1307 1308 1309 <p> 1310 Channel 4 has broadcast the Paralympic Games since 2012. Yet despite the Games being the third biggest sporting event in the world, research told us nearly 60% of people watch it to see athletes “overcoming their disabilities” – a problematic and patronising attitude that one Paralympian referred to as “well meant bullshit”.To smash th... 1311 </p> 1312 <p><a href="/finalists/paris-paralympics-2024-considering-what-fmhhqhjn25jmfyf">Read More</a></p> 1313 1314 1315 1316 1317 1318 1319 </div> 1320 </div> 1321 1322 1323 1324 1325 1326 1327 1328 1329 <div class="row row-flex entrant" data-cy="entrant"> 1330 1331 <div class="col-12 col-md-5 text-center"> 1332 1333 <a href="/finalists/hot-couture-7ccavg68w6spp59"> 1334 1335 1336 1337 1338 <div class="entrant__tag entrant__tag--highly-=commended"> 1339 highly commended 1340 </div> 1341 1342 1343 1344 1345 <img src="/media/Entrants/7CCAVG68W6SPP59_750_CM_X_950_CM_-_TRUMAN_BREWERY_-_EFH_-_Ashley_V3_2.jpg?width=450&height=300&
1345token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1346 1347 1348 </a> 1349 1350 1351 1352 </div> 1353 <div class="col-12 col-md-7"> 1354 <h4> 1355 1356 <a href="/finalists/hot-couture-7ccavg68w6spp59">Hot Couture</a> 1357 1358 </h4> 1359 1360 1361 1362 1363 <p><strong>Sips & Bites</strong></p> 1364 1365 1366 1367 1368 1369 1370 1371 1372 1373 1374 1375 <p> 1376 Brits love spicy foods and snacks. But they don’t love sweating. Many feel uncomfortable with sweat and 1 in 4 people have been sweat shamed. Unfortunately, our new Extra Flamin’ Hot range makes people sweat, a lot. But we want our fans to feel free to sweat, so we designed Hot Couture to tackle the issue and change the negative percep... 1377 </p> 1378 <p><a href="/finalists/hot-couture-7ccavg68w6spp59">Read More</a></p> 1379 1380 1381 1382 1383 1384 1385 </div> 1386 </div> 1387 1388 1389 1390 1391 1392 1393 1394 1395 <div class="row row-flex entrant" data-cy="entrant"> 1396 1397 <div class="col-12 col-md-5 text-center"> 1398 1399 <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-hgq0h5eq04czsjo"> 1400 1401 1402 1403 1404 <div class="entrant__tag entrant__tag--shortlist"> 1405 shortlist 1406 </div> 1407 1408 1409 1410 1411 <img src="/media/Entrants/HGQ0H5EQ04CZSJO_WSYL_PRStill_02_037.jpg?width=450&height=300&
1411token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1412 1413 1414 </a> 1415 1416 1417 1418 </div> 1419 <div class="col-12 col-md-7"> 1420 <h4> 1421 1422 <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-hgq0h5eq04czsjo">#WeSeeYou – Lily Parr: An interview 100 years in the making</a> 1423 1424 </h4> 1425 1426 1427 1428 1429 <p><strong>Generation at Three UK</strong></p> 1430 1431 1432 1433 1434 1435 1436 1437 1438 1439 1440 1441 <p> 1442 #WeSeeYou: Lily Parr is a groundbreaking campaign by Three UK’s in-house agency Generation, using cutting-edge AI to bring back a legend football forgot. Launched on International Women’s Day 2025, it reunites 1920s trailblazer Lily Parr - who scored more goals than Ronaldo and drew crowds of 50,000 - with modern-day icon Karen Carney ... 1443 </p> 1444 <p><a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-hgq0h5eq04czsjo">Read More</a></p> 1445 1446 1447 1448 1449 1450 1451 </div> 1452 </div> 1453 1454 1455 1456 1457 <div class="row row-flex entrant" data-cy="entrant"> 1458 1459 <div class="col-12 col-md-5 text-center"> 1460 1461 <a href="/finalists/christmas-bringing-fairy-to-life-gpnyjwzr6u5pgeo"> 1462 1463 1464 1465 1466 <div class="entrant__tag entrant__tag--shortlist"> 1467 shortlist 1468 </div> 1469 1470 1471 1472 1473 <img src="/media/Entrants/GPNYJWZR6U5PGEO_MS_xmas24_Launch_Stills06_1.jpg?width=450&height=300&
1473token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1474 1475 1476 </a> 1477 1478 1479 1480 </div> 1481 <div class="col-12 col-md-7"> 1482 <h4> 1483 1484 <a href="/finalists/christmas-bringing-fairy-to-life-gpnyjwzr6u5pgeo">Christmas: Bringing Fairy To Life</a> 1485 1486 </h4> 1487 1488 1489 1490 1491 <p><strong>Marks and Spencer Food</strong></p> 1492 1493 1494 1495 1496 1497 1498 1499 1500 1501 1502 1503 <p> 1504 Dawn French’s ‘Fairy’ first charmed the nation’s Christmas TV screens in 2021, in a magical ‘Night at the Museum’ world where guest characters came to life when no one was watching. It was a proven formula, in terms of both creative effectiveness scores (all three campaigns had been ‘5 star’ performers with System1) and sales return. H... 1505 </p> 1506 <p><a href="/finalists/christmas-bringing-fairy-to-life-gpnyjwzr6u5pgeo">Read More</a></p> 1507 1508 1509 1510 1511 1512 1513 </div> 1514 </div> 1515 1516 1517 1518 1519 <div class="row row-flex entrant" data-cy="entrant"> 1520 1521 <div class="col-12 col-md-5 text-center"> 1522 1523 <a href="/finalists/harmless-tcxqlrn8bgn5he2"> 1524 1525 1526 1527 1528 <div class="entrant__tag entrant__tag--shortlist"> 1529 shortlist 1530 </div> 1531 1532 1533 1534 1535 <img src="/media/Entrants/TCXQLRN8BGN5HE2_harmless.png?width=450&height=300&
1535token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1536 1537 1538 </a> 1539 1540 1541 1542 </div> 1543 <div class="col-12 col-md-7"> 1544 <h4> 1545 1546 <a href="/finalists/harmless-tcxqlrn8bgn5he2">Harmless</a> 1547 1548 </h4> 1549 1550 1551 1552 1553 <p><strong>Electrical Safety First</strong></p> 1554 1555 1556 1557 1558 1559 1560 1561 1562 1563 1564 1565 <p> 1566 "Harmless" is an emotionally driven, drama-led short film, with the key driving concept being impactful storytelling with a dramatic twist. Instead of being overly informative or preachy, our story affects the audience emotionally before they become aware of the potential dangers hiding in plain sight. This powerful hero film played a ... 1567 </p> 1568 <p><a href="/finalists/harmless-tcxqlrn8bgn5he2">Read More</a></p> 1569 1570 1571 1572 1573 1574 1575 </div> 1576 </div> 1577 1578 1579 1580 1581 <div class="row row-flex entrant" data-cy="entrant"> 1582 1583 <div class="col-12 col-md-5 text-center"> 1584 1585 <a href="/finalists/honesty-box-9hn1ixi4o2hiply"> 1586 1587 1588 1589 1590 <div class="entrant__tag entrant__tag--shortlist"> 1591 shortlist 1592 </div> 1593 1594 1595 1596 1597 <img src="/media/Entrants/9HN1IXI4O2HIPLY_Honesty-Box-Lead-Image.jpg?width=450&height=300&
1597token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1598 1599 1600 </a> 1601 1602 1603 1604 </div> 1605 <div class="col-12 col-md-7"> 1606 <h4> 1607 1608 <a href="/finalists/honesty-box-9hn1ixi4o2hiply">Honesty Box</a> 1609 1610 </h4> 1611 1612 1613 1614 1615 <p><strong>4creative</strong></p> 1616 1617 1618 1619 1620 1621 1622 1623 1624 1625 1626 1627 <p> 1628 Lying about your height, ghosting, forgetting to mention you’re married, modern dating is broken.So to launch Channel 4’s Honesty Box, a new dating show featuring a cutting edge lie detector we wanted to call out the lies in modern dating, by announcing It’s Time Dating Got Honest.We launched with a film that showed the true horrors of... 1629 </p> 1630 <p><a href="/finalists/honesty-box-9hn1ixi4o2hiply">Read More</a></p> 1631 1632 1633 1634 1635 1636 1637 </div> 1638 </div> 1639 1640 1641 1642 1643 <div class="row row-flex entrant" data-cy="entrant"> 1644 1645 <div class="col-12 col-md-5 text-center"> 1646 1647 <a href="/finalists/the-euros-2024-on-itv-snf0mbfg3cv6o2m"> 1648 1649 1650 1651 1652 <div class="entrant__tag entrant__tag--shortlist"> 1653 shortlist 1654 </div> 1655 1656 1657 1658 1659 <img src="/media/Entrants/SNF0MBFG3CV6O2M_Global_750x400_Euros-V1.jpg?width=450&height=300&
1659token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1660 1661 1662 </a> 1663 1664 1665 1666 </div> 1667 <div class="col-12 col-md-7"> 1668 <h4> 1669 1670 <a href="/finalists/the-euros-2024-on-itv-snf0mbfg3cv6o2m">The Euros 2024</a> 1671 1672 </h4> 1673 1674 1675 1676 1677 <p><strong>ITV</strong></p> 1678 1679 1680 1681 1682 1683 1684 1685 1686 1687 1688 1689 <p> 1690 ITV’s campaign to promote its airing of the UEFA Euro 2024 last summer is a masterclass in emotional resonance and reactive craft from an in-house creative agency.The 2024 Men’s Euros was a huge moment on ITV. After initial optimism, the national mood had started to flag as England's performance was felt to be lacking – the country tor... 1691 </p> 1692 <p><a href="/finalists/the-euros-2024-on-itv-snf0mbfg3cv6o2m">Read More</a></p> 1693 1694 1695 1696 1697 1698 1699 </div> 1700 </div> 1701 1702 1703 1704 1705 1706 1707 1708 </div> 1709 1710 </div> 1711 1712 </div> 1713 </div> 1714 </div> 1715 1716 1717 1718 1719 1720 <div class="accordionItem accordionItem--alt"> 1721 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 1722 <span class="accordionItem__titleText">Social & Creator Creative Excellence </span> 1723 <span class="accordionItem__icon fa fa-chevron-right"></span> 1724 </h4> 1725 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 1726 1727 1728 <div class="container p-0"> 1729 <div class="row"> 1730 1731 <div class="col"> 1732 1733 1734 1735 1736 1737 1738 1739 1740 1741 1742 <div class="row row-flex entrant" data-cy="entrant"> 1743 1744 <div class="col-12 col-md-5 text-center"> 1745 1746 <a href="/finalists/heinz-ketchup-phone-case-2exach0z2xz9ml6"> 1747 1748 1749 1750 1751 <div class="entrant__tag entrant__tag--winner"> 1752 winner 1753 </div> 1754 1755 1756 1757 1758 <img src="/media/Entrants/2EXACH0Z2XZ9ML6_TK_Phone_Case_Hero_Image.jpg?width=450&height=300&
1758token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1759 1760 1761 </a> 1762 1763 1764 1765 </div> 1766 <div class="col-12 col-md-7"> 1767 <h4> 1768 1769 <a href="/finalists/heinz-ketchup-phone-case-2exach0z2xz9ml6">Heinz Ketchup Phone Case</a> 1770 1771 </h4> 1772 1773 1774 1775 1776 <p><strong>The Kitchen UK & Europe</strong></p> 1777 1778 1779 1780 1781 1782 1783 1784 1785 1786 1787 1788 <p> 1789 Heinz is an iconic brand, but for 18–35-year-olds, it risks feeling outdated. With brand power 11 points lower in this group, we needed to reignite Irrational Love. When Hailey Bieber’s viral lip gloss phone case took off, we saw a cultural moment that mirrored our global platform. So we asked: if people carry lip gloss everywhere, why... 1790 </p> 1791 <p><a href="/finalists/heinz-ketchup-phone-case-2exach0z2xz9ml6">Read More</a></p> 1792 1793 1794 1795 1796 1797 1798 </div> 1799 </div> 1800 1801 1802 1803 1804 1805 1806 1807 1808 <div class="row row-flex entrant" data-cy="entrant"> 1809 1810 <div class="col-12 col-md-5 text-center"> 1811 1812 <a href="/finalists/the-wavy-cut-c0xqxqc12fu02hu"> 1813 1814 1815 1816 1817 <div class="entrant__tag entrant__tag--highly-=commended"> 1818 highly commended 1819 </div> 1820 1821 1822 1823 1824 <img src="/media/Entrants/C0XQXQC12FU02HU_2_1.jpg?width=450&height=300&
1824token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1825 1826 1827 </a> 1828 1829 1830 1831 </div> 1832 <div class="col-12 col-md-7"> 1833 <h4> 1834 1835 <a href="/finalists/the-wavy-cut-c0xqxqc12fu02hu">The Wavy Cut</a> 1836 1837 </h4> 1838 1839 1840 1841 1842 <p><strong>Sips & Bites</strong></p> 1843 1844 1845 1846 1847 1848 1849 1850 1851 1852 1853 1854 <p> 1855 Christmas and New Years in Spain is celebrated in style. People treat themselves to the best, from fine food, to dressing up. They present their best self. As a result, hair salons are booked months in advance. A popular hair style is ‘corte ondulado’ or the ‘wavy cut.’ Lays new gourmet wavy crisp ‘Corte Ondulado’ is aimed at premi... 1856 </p> 1857 <p><a href="/finalists/the-wavy-cut-c0xqxqc12fu02hu">Read More</a></p> 1858 1859 1860 1861 1862 1863 1864 </div> 1865 </div> 1866 1867 1868 1869 1870 1871 1872 1873 1874 1875 1876 1877 </div> 1878 1879 </div> 1880 1881 </div> 1882 </div> 1883 </div> 1884 1885 1886 1887 1888 1889 1890 1891 <div class="accordionItem accordionItem--alt"> 1892 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 1893 <span class="accordionItem__titleText">Branded Content Strategy </span> 1894 <span class="accordionItem__icon fa fa-chevron-right"></span> 1895 </h4> 1896 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 1897 1898 1899 <div class="container p-0"> 1900 <div class="row"> 1901 1902 <div class="col"> 1903 1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 <div class="row row-flex entrant" data-cy="entrant"> 1914 1915 <div class="col-12 col-md-5 text-center"> 1916 1917 <a href="/finalists/farm-to-foodhall-creating-a-second-christmas"> 1918 1919 1920 1921 1922 <div class="entrant__tag entrant__tag--winner"> 1923 winner 1924 </div> 1925 1926 1927 1928 1929 <img src="/media/Entrants/PCE11OUMI62E8MN_782708_EDIT_Smoked_Haddock_fisherman_Farm_to_Foodhall_Tom_Kerridge_James_Stephen_copy.jpg?width=450&height=300&
1929token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 1930 1931 1932 </a> 1933 1934 1935 1936 </div> 1937 <div class="col-12 col-md-7"> 1938 <h4> 1939 1940 <a href="/finalists/farm-to-foodhall-creating-a-second-christmas">Farm to Foodhall: Creating A Second Christmas</a> 1941 1942 </h4> 1943 1944 1945 1946 1947 <p><strong>Marks and Spencer Food</strong></p> 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 <p> 1960 ‘Farm to Foodhall’ is the single most effective campaign that M&S Food has ever run. Created by the in-house team, and fronted by Michelin-star chef Tom Kerridge, the campaign was crafted to sit between editorial and advertising, documenting real stories of the provenance and quality being every single product.18 separate 60’’ films we... 1961 </p> 1962 <p><a href="/finalists/farm-to-foodhall-creating-a-second-christmas">Read More</a></p> 1963 1964 1965 1966 1967 1968 1969 </div> 1970 </div> 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 </div> 1987 1988 </div> 1989 1990 </div> 1991 </div> 1992 </div> 1993 1994 1995 1996 1997 1998 <div class="accordionItem accordionItem--alt"> 1999 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 2000 <span class="accordionItem__titleText">Social Content Strategy </span> 2001 <span class="accordionItem__icon fa fa-chevron-right"></span> 2002 </h4> 2003 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 2004 2005 2006 <div class="container p-0"> 2007 <div class="row"> 2008 2009 <div class="col"> 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 <div class="row row-flex entrant" data-cy="entrant"> 2021 2022 <div class="col-12 col-md-5 text-center"> 2023 2024 <a href="/finalists/natwest-social-media-team-best-new-in-house-team-9dnvea35xy8vwq9"> 2025 2026 2027 2028 2029 <div class="entrant__tag entrant__tag--winner"> 2030 winner 2031 </div> 2032 2033 2034 2035 2036 <img src="/media/Entrants/9DNVEA35XY8VWQ9_Awards_Image_1.jpeg?width=450&height=300&
2036token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2037 2038 2039 </a> 2040 2041 2042 2043 </div> 2044 <div class="col-12 col-md-7"> 2045 <h4> 2046 2047 <a href="/finalists/natwest-social-media-team-best-new-in-house-team-9dnvea35xy8vwq9">NatWest Social Media Team</a> 2048 2049 </h4> 2050 2051 2052 2053 2054 <p><strong>Natwest</strong></p> 2055 2056 2057 2058 2059 2060 2061 2062 2063 2064 2065 2066 <p> 2067 The NatWest Social Media Team, established in-house in early 2023, is a high-performing group driving modern marketing within a regulated banking environment. By operating internally, the team gains agility and deeper brand alignment, consistently outperforming business-as-usual campaigns across both B2C and B2B audiences. Recognised b... 2068 </p> 2069 <p><a href="/finalists/natwest-social-media-team-best-new-in-house-team-9dnvea35xy8vwq9">Read More</a></p> 2070 2071 2072 2073 2074 2075 2076 </div> 2077 </div> 2078 2079 2080 2081 2082 2083 2084 2085 2086 2087 2088 2089 2090 <div class="row row-flex entrant" data-cy="entrant"> 2091 2092 <div class="col-12 col-md-5 text-center"> 2093 2094 <a href="/finalists/magnum-from-sweet-treat-to-style-statement"> 2095 2096 2097 2098 2099 <div class="entrant__tag entrant__tag--shortlist"> 2100 shortlist 2101 </div> 2102 2103 2104 2105 2106 <img src="/media/Entrants/VG5S4IWN81C90S8_Magnum-image-1-200x200mm_300dpi_RGB.jpg?width=450&height=300&
2106token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2107 2108 2109 </a> 2110 2111 2112 2113 </div> 2114 <div class="col-12 col-md-7"> 2115 <h4> 2116 2117 <a href="/finalists/magnum-from-sweet-treat-to-style-statement">Magnum - From Sweet Treat to Style Statement</a> 2118 2119 </h4> 2120 2121 2122 2123 2124 <p><strong>U-Studio/OLIVER</strong></p> 2125 2126 2127 2128 2129 2130 2131 2132 2133 2134 2135 2136 <p> 2137 THE CHALLENGE In 2023, global cocoa prices surged, leading Magnum to raise its prices. For budget-conscious GenZ, this prompted a shift to private label ice creams. So how could we convince GenZ that Magnum was worth paying more for? THE SOLUTION We tapped into how GenZ were treating food in social – as a form of personal expression a... 2138 </p> 2139 <p><a href="/finalists/magnum-from-sweet-treat-to-style-statement">Read More</a></p> 2140 2141 2142 2143 2144 2145 2146 </div> 2147 </div> 2148 2149 2150 2151 2152 2153 2154 2155 </div> 2156 2157 </div> 2158 2159 </div> 2160 </div> 2161 </div> 2162 2163 2164 2165 2166 2167 2168 2169 <div class="accordionItem accordionItem--alt"> 2170 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 2171 <span class="accordionItem__titleText">Best Use of Emerging Technology </span> 2172 <span class="accordionItem__icon fa fa-chevron-right"></span> 2173 </h4> 2174 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 2175 2176 2177 <div class="container p-0"> 2178 <div class="row"> 2179 2180 <div class="col"> 2181 2182 2183 2184 2185 2186 2187 2188 2189 2190 2191 <div class="row row-flex entrant" data-cy="entrant"> 2192 2193 <div class="col-12 col-md-5 text-center"> 2194 2195 <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-30o8qavmak6ssnl"> 2196 2197 2198 2199 2200 <div class="entrant__tag entrant__tag--winner"> 2201 winner 2202 </div> 2203 2204 2205 2206 2207 <img src="/media/Entrants/30O8QAVMAK6SSNL_WSYL_PRStill_02_037.jpg?width=450&height=300&
2207token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2208 2209 2210 </a> 2211 2212 2213 2214 </div> 2215 <div class="col-12 col-md-7"> 2216 <h4> 2217 2218 <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-30o8qavmak6ssnl">#WeSeeYou – Lily Parr: An interview 100 years in the making</a> 2219 2220 </h4> 2221 2222 2223 2224 2225 <p><strong>Generation at Three UK</strong></p> 2226 2227 2228 2229 2230 2231 2232 2233 2234 2235 2236 2237 <p> 2238 #WeSeeYou: Lily Parr is a groundbreaking campaign by Three UK’s in-house agency Generation, using cutting-edge AI to bring back a legend football forgot. Launched on International Women’s Day 2025, it reunites 1920s trailblazer Lily Parr - who scored more goals than Ronaldo and drew crowds of 50,000 - with modern-day icon Karen Carney ... 2239 </p> 2240 <p><a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-30o8qavmak6ssnl">Read More</a></p> 2241 2242 2243 2244 2245 2246 2247 </div> 2248 </div> 2249 2250 2251 2252 2253 2254 2255 2256 2257 2258 2259 2260 2261 <div class="row row-flex entrant" data-cy="entrant"> 2262 2263 <div class="col-12 col-md-5 text-center"> 2264 2265 <a href="/finalists/responsible-ai-innovation-18m0c5h7rkob54w"> 2266 2267 2268 2269 2270 <div class="entrant__tag entrant__tag--shortlist"> 2271 shortlist 2272 </div> 2273 2274 2275 2276 2277 <img src="/media/Entrants/18M0C5H7RKOB54W_U-Studio_AOTY_UK_In_House_Image_1.png?width=450&height=300&
2277token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2278 2279 2280 </a> 2281 2282 2283 2284 </div> 2285 <div class="col-12 col-md-7"> 2286 <h4> 2287 2288 <a href="/finalists/responsible-ai-innovation-18m0c5h7rkob54w">Responsible AI innovation</a> 2289 2290 </h4> 2291 2292 2293 2294 2295 <p><strong>U-Studio/OLIVER</strong></p> 2296 2297 2298 2299 2300 2301 2302 2303 2304 2305 2306 2307 <p> 2308 Responsible AI innovation U-Studio is helping to lead an ethical AI revolution. They worked with key Unilever Business Groups to help develop proprietary frameworks that balance creative acceleration with responsible innovation. Their approach is about transforming how brands connect with consumers while setting new industry benchmar... 2309 </p> 2310 <p><a href="/finalists/responsible-ai-innovation-18m0c5h7rkob54w">Read More</a></p> 2311 2312 2313 2314 2315 2316 2317 </div> 2318 </div> 2319 2320 2321 2322 2323 2324 2325 2326 </div> 2327 2328 </div> 2329 2330 </div> 2331 </div> 2332 </div> 2333 2334 2335 2336 2337 2338 2339 2340 2341 <header> 2342 <h2>LEADERSHIP & TEAM</h2> 2343 </header> 2344 2345 2346 2347 2348 <div class="accordionItem accordionItem--alt"> 2349 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 2350 <span class="accordionItem__titleText">In-house Agency Leader</span> 2351 <span class="accordionItem__icon fa fa-chevron-right"></span> 2352 </h4> 2353 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 2354 2355 2356 <div class="container p-0"> 2357 <div class="row"> 2358 2359 <div class="col"> 2360 2361 2362 2363 2364 2365 2366 2367 2368 2369 2370 <div class="row row-flex entrant" data-cy="entrant"> 2371 2372 <div class="col-12 col-md-5 text-center"> 2373 2374 <a href="/finalists/itv-creative-dp9yc4r5y2xu3ti"> 2375 2376 2377 2378 2379 <div class="entrant__tag entrant__tag--winner"> 2380 winner 2381 </div> 2382 2383 2384 2385 2386 <img src="/media/Entrants/DP9YC4R5Y2XU3TI_Niki_Garner_ITVCreative_colour.jpg?width=450&height=300&
2386token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2387 2388 2389 </a> 2390 2391 2392 2393 </div> 2394 <div class="col-12 col-md-7"> 2395 <h4> 2396 2397 <a href="/finalists/itv-creative-dp9yc4r5y2xu3ti">Niki Garner, Head of Creative</a> 2398 2399 </h4> 2400 2401 2402 2403 2404 <p><strong>ITV Creative</strong></p> 2405 2406 2407 2408 2409 2410 2411 2412 2413 2414 2415 2416 <p> 2417 In just two years, Niki Garner has transformed ITV Creative into one of the UK’s most progressive and high-performing in-house agencies.Brought in to get the team “match fit” ahead of the ITVX launch, Garner inherited a traditional promo-focused department and turned it into a strategic, brand-building powerhouse. She streamlined the t... 2418 </p> 2419 <p><a href="/finalists/itv-creative-dp9yc4r5y2xu3ti">Read More</a></p> 2420 2421 2422 2423 2424 2425 2426 </div> 2427 </div> 2428 2429 2430 2431 2432 2433 2434 2435 2436 <div class="row row-flex entrant" data-cy="entrant"> 2437 2438 <div class="col-12 col-md-5 text-center"> 2439 2440 <a href="/finalists/rnli-9jrve12fqkahx11"> 2441 2442 2443 2444 2445 <div class="entrant__tag entrant__tag--highly-=commended"> 2446 highly commended 2447 </div> 2448 2449 2450 2451 2452 <img src="/media/Entrants/9JRVE12FQKAHX11_Nicola_Evans_RNLI.jpg?width=450&height=300&
2452token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2453 2454 2455 </a> 2456 2457 2458 2459 </div> 2460 <div class="col-12 col-md-7"> 2461 <h4> 2462 2463 <a href="/finalists/rnli-9jrve12fqkahx11">Nicola Evans, Creative Services Manager</a> 2464 2465 </h4> 2466 2467 2468 2469 2470 <p><strong>RNLI</strong></p> 2471 2472 2473 2474 2475 2476 2477 2478 2479 2480 2481 2482 <p> 2483 As the leader of the RNLI’s in-house creative agency for several years, Nicola Evans has been on a mission to show how the right talent, led in the right way, can deliver creative entirely in-house. All at a level that competes with – or exceeds – the quality you’d expect from a large external agency. All at considerably less of the e... 2484 </p> 2485 <p><a href="/finalists/rnli-9jrve12fqkahx11">Read More</a></p> 2486 2487 2488 2489 2490 2491 2492 </div> 2493 </div> 2494 2495 2496 2497 2498 2499 2500 2501 2502 <div class="row row-flex entrant" data-cy="entrant"> 2503 2504 <div class="col-12 col-md-5 text-center"> 2505 2506 <a href="/finalists/pa-consulting-zw2uhb344g08r66"> 2507 2508 2509 2510 2511 <div class="entrant__tag entrant__tag--shortlist"> 2512 shortlist 2513 </div> 2514 2515 2516 2517 2518 <img src="/media/Entrants/ZW2UHB344G08R66_Bill_Cameron_Pic.jpg?width=450&height=300&
2518token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2519 2520 2521 </a> 2522 2523 2524 2525 </div> 2526 <div class="col-12 col-md-7"> 2527 <h4> 2528 2529 <a href="/finalists/pa-consulting-zw2uhb344g08r66">Bill Cameron, Head of Design Studio</a> 2530 2531 </h4> 2532 2533 2534 2535 2536 <p><strong>PA Consulting</strong></p> 2537 2538 2539 2540 2541 2542 2543 2544 2545 2546 2547 2548 <p> 2549 PA’s Design Studio is my home turf — a strong in-house creative team in London, backed by a flexible network of freelance and agency partners. I lead thirteen talented, multi-disciplinary designers, who bring PA’s ideas to life across 19 global locations through campaigns, events, reports, bids, video, and digital content.In the past y... 2550 </p> 2551 <p><a href="/finalists/pa-consulting-zw2uhb344g08r66">Read More</a></p> 2552 2553 2554 2555 2556 2557 2558 </div> 2559 </div> 2560 2561 2562 2563 2564 <div class="row row-flex entrant" data-cy="entrant"> 2565 2566 <div class="col-12 col-md-5 text-center"> 2567 2568 <a href="/finalists/ovo-v2vt2pzj2ytji21"> 2569 2570 2571 2572 2573 <div class="entrant__tag entrant__tag--shortlist"> 2574 shortlist 2575 </div> 2576 2577 2578 2579 2580 <img src="/media/Entrants/V2VT2PZJ2YTJI21_SamD.jpg?width=450&height=300&
2580token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2581 2582 2583 </a> 2584 2585 2586 2587 </div> 2588 <div class="col-12 col-md-7"> 2589 <h4> 2590 2591 <a href="/finalists/ovo-v2vt2pzj2ytji21">Sam Dawson, Head of Creative Studio</a> 2592 2593 </h4> 2594 2595 2596 2597 2598 <p><strong>OVO</strong></p> 2599 2600 2601 2602 2603 2604 2605 2606 2607 2608 2609 2610 <p> 2611 Since January 2024, Sam Dawson has transformed OVO’s Creative Studio into a cohesive in-house agency. Sam leveraged her operational expertise to lead the studio in partnership with the brand team. The result is thriving creativity, with Sam guiding the creative leads, as well as better communication and alignment with the wider busines... 2612 </p> 2613 <p><a href="/finalists/ovo-v2vt2pzj2ytji21">Read More</a></p> 2614 2615 2616 2617 2618 2619 2620 </div> 2621 </div> 2622 2623 2624 2625 2626 2627 2628 2629 </div> 2630 2631 </div> 2632 2633 </div> 2634 </div> 2635 </div> 2636 2637 2638 2639 2640 2641 <div class="accordionItem accordionItem--alt"> 2642 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 2643 <span class="accordionItem__titleText">Best New In-house Agency or Team </span> 2644 <span class="accordionItem__icon fa fa-chevron-right"></span> 2645 </h4> 2646 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 2647 2648 2649 <div class="container p-0"> 2650 <div class="row"> 2651 2652 <div class="col"> 2653 2654 2655 2656 2657 2658 2659 2660 2661 2662 2663 <div class="row row-flex entrant" data-cy="entrant"> 2664 2665 <div class="col-12 col-md-5 text-center"> 2666 2667 <a href="/finalists/sainsburys-zest-best-new-in-house-agency-5dskw6dslpqmkek"> 2668 2669 2670 2671 2672 <div class="entrant__tag entrant__tag--winner"> 2673 winner 2674 </div> 2675 2676 2677 2678 2679 <img src="/media/Entrants/Screenshot%202025-09-12%20at%2014.15.53.png?width=450&height=300&
2679token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2680 2681 2682 </a> 2683 2684 2685 2686 </div> 2687 <div class="col-12 col-md-7"> 2688 <h4> 2689 2690 <a href="/finalists/sainsburys-zest-best-new-in-house-agency-5dskw6dslpqmkek">Sainsbury's Zest</a> 2691 2692 </h4> 2693 2694 2695 2696 2697 2698 2699 2700 2701 2702 2703 2704 2705 2706 2707 <p> 2708 Launched in April 2023, Zest has grown into a 175 strong creative powerhouse, delivering over 650 briefs a year and 28,000 product assets for some of the UK’s most-loved brands, Tu, Sainsbury’s, Habitat, Argos, and Nectar.Our mission is simple: Built to deliver better. Better understanding of customers, better craft, and better agility... 2709 </p> 2710 <p><a href="/finalists/sainsburys-zest-best-new-in-house-agency-5dskw6dslpqmkek">Read More</a></p> 2711 2712 2713 2714 2715 2716 2717 </div> 2718 </div> 2719 2720 2721 2722 2723 2724 2725 2726 2727 <div class="row row-flex entrant" data-cy="entrant"> 2728 2729 <div class="col-12 col-md-5 text-center"> 2730 2731 <a href="/finalists/entain-creative-e96bj97as1oa6ji"> 2732 2733 2734 2735 2736 <div class="entrant__tag entrant__tag--highly-=commended"> 2737 highly commended 2738 </div> 2739 2740 2741 2742 2743 <img src="/media/Entrants/E96BJ97AS1OA6JI_Team_Photo_OSP.jpg?width=450&height=300&
2743token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2744 2745 2746 </a> 2747 2748 2749 2750 </div> 2751 <div class="col-12 col-md-7"> 2752 <h4> 2753 2754 <a href="/finalists/entain-creative-e96bj97as1oa6ji">Entain</a> 2755 2756 </h4> 2757 2758 2759 2760 2761 2762 2763 2764 2765 2766 2767 2768 2769 2770 2771 <p> 2772 Entain Creative aren’t just an in-house agency. We’re a full 360 agency taking briefs across all media channels, including 24 in-house shoots, and acted as lead agency for Ladbrokes, delivering five TVCs while saving the business £3.45 million. Along the way we’ve created a culture that makes the best people proud to work here.We’ve ha... 2773 </p> 2774 <p><a href="/finalists/entain-creative-e96bj97as1oa6ji">Read More</a></p> 2775 2776 2777 2778 2779 2780 2781 </div> 2782 </div> 2783 2784 2785 2786 2787 2788 2789 2790 2791 <div class="row row-flex entrant" data-cy="entrant"> 2792 2793 <div class="col-12 col-md-5 text-center"> 2794 2795 <a href="/finalists/bandai-namco-entertainment-europe-in-house-creative-agency-6d0cf5rn531qwmq"> 2796 2797 2798 2799 2800 <div class="entrant__tag entrant__tag--shortlist"> 2801 shortlist 2802 </div> 2803 2804 2805 2806 2807 <img src="/media/Entrants/6D0CF5RN531QWMQ_BNEE_In-House_Team_x_IHA.jpg?width=450&height=300&
2807token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2808 2809 2810 </a> 2811 2812 2813 2814 </div> 2815 <div class="col-12 col-md-7"> 2816 <h4> 2817 2818 <a href="/finalists/bandai-namco-entertainment-europe-in-house-creative-agency-6d0cf5rn531qwmq">Bandai Namco Entertainment Europe</a> 2819 2820 </h4> 2821 2822 2823 2824 2825 2826 2827 2828 2829 2830 2831 2832 2833 2834 2835 <p> 2836 This past year has been amazing for Bandai Namco Europe, with massive hits like Dragon Ball Sparking! ZERO and Elden Ring Nightreign among others. And these releases coincided with the full blossoming of our in-house Creative/Digital Agency. This resulted in incredible brand cases for us, with 360° campaigns crafted from A to Z, at an ... 2837 </p> 2838 <p><a href="/finalists/bandai-namco-entertainment-europe-in-house-creative-agency-6d0cf5rn531qwmq">Read More</a></p> 2839 2840 2841 2842 2843 2844 2845 </div> 2846 </div> 2847 2848 2849 2850 2851 <div class="row row-flex entrant" data-cy="entrant"> 2852 2853 <div class="col-12 col-md-5 text-center"> 2854 2855 <a href="/finalists/powered-by-teamwork-ilfb5amejguphf2"> 2856 2857 2858 2859 2860 <div class="entrant__tag entrant__tag--shortlist"> 2861 shortlist 2862 </div> 2863 2864 2865 2866 2867 <img src="/media/Entrants/ILFB5AMEJGUPHF2_OVO-Campaign_Agency_Awards_25-250813.png?width=450&height=300&
2867token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2868 2869 2870 </a> 2871 2872 2873 2874 </div> 2875 <div class="col-12 col-md-7"> 2876 <h4> 2877 2878 <a href="/finalists/powered-by-teamwork-ilfb5amejguphf2">OVO</a> 2879 2880 </h4> 2881 2882 2883 2884 2885 2886 2887 2888 2889 2890 2891 2892 2893 2894 2895 <p> 2896 In 2024, amid widespread distrust in energy companies, OVO significantly boosted its trust scores. How? With the help of a new hybrid creative studio. Recognising the need to source flexible specialist skills alongside their in-house talent, OVO partnered with Publicis Groupe’s LeSHOP. Agency skills met brand knowledge to form a powerh... 2897 </p> 2898 <p><a href="/finalists/powered-by-teamwork-ilfb5amejguphf2">Read More</a></p> 2899 2900 2901 2902 2903 2904 2905 </div> 2906 </div> 2907 2908 2909 2910 2911 <div class="row row-flex entrant" data-cy="entrant"> 2912 2913 <div class="col-12 col-md-5 text-center"> 2914 2915 <a href="/finalists/building-a-high-impact-media-team-from-the-ground-up-g2gpjmhdqz7rfuz"> 2916 2917 2918 2919 2920 <div class="entrant__tag entrant__tag--shortlist"> 2921 shortlist 2922 </div> 2923 2924 2925 2926 2927 <img src="/media/Entrants/ticketmaster.jpeg?width=450&height=300&
2927token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 2928 2929 2930 </a> 2931 2932 2933 2934 </div> 2935 <div class="col-12 col-md-7"> 2936 <h4> 2937 2938 <a href="/finalists/building-a-high-impact-media-team-from-the-ground-up-g2gpjmhdqz7rfuz">Ticketmaster</a> 2939 2940 </h4> 2941 2942 2943 2944 2945 2946 2947 2948 2949 2950 2951 2952 2953 2954 2955 <p> 2956 In 2023, we launched a centralised in-house paid media team to address a key challenge: local markets lacked the resources to run effective campaigns at scale. What began as a team of three has rapidly evolved into a high-performing, cross-European operation. We partnered with platform experts and established best-practice frameworks t... 2957 </p> 2958 <p><a href="/finalists/building-a-high-impact-media-team-from-the-ground-up-g2gpjmhdqz7rfuz">Read More</a></p> 2959 2960 2961 2962 2963 2964 2965 </div> 2966 </div> 2967 2968 2969 2970 2971 2972 2973 2974 </div> 2975 2976 </div> 2977 2978 </div> 2979 </div> 2980 </div> 2981 2982 2983 2984 2985 2986 <div class="accordionItem accordionItem--alt"> 2987 <h4 class="accordionItem__title" data-cy="entrantListing__title"> 2988 <span class="accordionItem__titleText">In-house Agency of the Year</span> 2989 <span class="accordionItem__icon fa fa-chevron-right"></span> 2990 </h4> 2991 <div class="accordionItem__detail" data-cy="entrantListing__detail"> 2992 2993 2994 <div class="container p-0"> 2995 <div class="row"> 2996 2997 <div class="col"> 2998 2999 3000 3001 3002 3003 3004 3005 3006 3007 3008 <div class="row row-flex entrant" data-cy="entrant"> 3009 3010 <div class="col-12 col-md-5 text-center"> 3011 3012 <a href="/finalists/in-house-agency-of-the-year-this-is-not-just-an-in-house-agency-of9mimuldq83jpa"> 3013 3014 3015 3016 3017 <div class="entrant__tag entrant__tag--winner"> 3018 winner 3019 </div> 3020 3021 3022 3023 3024 <img src="/media/Entrants/OF9MIMULDQ83JPA_782708_EDIT_Smoked_Haddock_fisherman_Farm_to_Foodhall_Tom_Kerridge_James_Stephen_copy.jpg?width=450&height=300&
3024token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3025 3026 3027 </a> 3028 3029 3030 3031 </div> 3032 <div class="col-12 col-md-7"> 3033 <h4> 3034 3035 <a href="/finalists/in-house-agency-of-the-year-this-is-not-just-an-in-house-agency-of9mimuldq83jpa">Marks and Spencer Food</a> 3036 3037 </h4> 3038 3039 3040 3041 3042 3043 3044 3045 3046 3047 3048 3049 3050 3051 3052 <p> 3053 This is not just an in-house agency. This is an in-house agency that, since 2019, has created every single piece of work for M&S Food across advertising, sponsorship, editorial, photography, CRM and online content, by a team of just 35 people. Led by Robbie Black, the in-house team have a strong culture built around honesty, openness, ... 3054 </p> 3055 <p><a href="/finalists/in-house-agency-of-the-year-this-is-not-just-an-in-house-agency-of9mimuldq83jpa">Read More</a></p> 3056 3057 3058 3059 3060 3061 3062 </div> 3063 </div> 3064 3065 3066 3067 3068 3069 3070 3071 3072 <div class="row row-flex entrant" data-cy="entrant"> 3073 3074 <div class="col-12 col-md-5 text-center"> 3075 3076 <a href="/finalists/4creative-2gncpwm5fqboa40"> 3077 3078 3079 3080 3081 <div class="entrant__tag entrant__tag--highly-=commended"> 3082 highly commended 3083 </div> 3084 3085 3086 3087 3088 <img src="/media/Entrants/2GNCPWM5FQBOA40_Altogether-Different-LeadImagejpg.jpg?width=450&height=300&
3088token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3089 3090 3091 </a> 3092 3093 3094 3095 </div> 3096 <div class="col-12 col-md-7"> 3097 <h4> 3098 3099 <a href="/finalists/4creative-2gncpwm5fqboa40">4creative</a> 3100 3101 </h4> 3102 3103 3104 3105 3106 3107 3108 3109 3110 3111 3112 3113 3114 3115 3116 <p> 3117 As the industry turns its attention to in-house agencies, one organisation continues to lead. Named Campaign’s Top 5 Agency of the Year in 2024—alongside Mother, Leo Burnett and adam&eveDDB—and recognised as Creative Review’s Most Creative In-House Agency, D&AD’s Top In-House Agency, Shots Agency of the Year, and Cannes Lions Track Age... 3118 </p> 3119 <p><a href="/finalists/4creative-2gncpwm5fqboa40">Read More</a></p> 3120 3121 3122 3123 3124 3125 3126 </div> 3127 </div> 3128 3129 3130 3131 3132 3133 3134 3135 3136 <div class="row row-flex entrant" data-cy="entrant"> 3137 3138 <div class="col-12 col-md-5 text-center"> 3139 3140 <a href="/finalists/bbc-creative-s1s9yimut9oct9x"> 3141 3142 3143 3144 3145 <div class="entrant__tag entrant__tag--shortlist"> 3146 shortlist 3147 </div> 3148 3149 3150 3151 3152 <img src="/media/Entrants/S1S9YIMUT9OCT9X_BBCC_TeamImage.jpg?width=450&height=300&
3152token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3153 3154 3155 </a> 3156 3157 3158 3159 </div> 3160 <div class="col-12 col-md-7"> 3161 <h4> 3162 3163 <a href="/finalists/bbc-creative-s1s9yimut9oct9x">BBC Creative</a> 3164 3165 </h4> 3166 3167 3168 3169 3170 3171 3172 3173 3174 3175 3176 3177 3178 3179 3180 <p> 3181 In the run up to Royal Charter renewal, our role at BBC Creative is now critical in demonstrating the BBC’s unique public value.That’s why we’ve unlocked the public value in every brief. In a world that’s more divided than united, we’ve brought people together with the Euros and Olympics.When the public were tired of UK politics, we en... 3182 </p> 3183 <p><a href="/finalists/bbc-creative-s1s9yimut9oct9x">Read More</a></p> 3184 3185 3186 3187 3188 3189 3190 </div> 3191 </div> 3192 3193 3194 3195 3196 <div class="row row-flex entrant" data-cy="entrant"> 3197 3198 <div class="col-12 col-md-5 text-center"> 3199 3200 <a href="/finalists/entain-creative-pkaxvm67j0vpk5i"> 3201 3202 3203 3204 3205 <div class="entrant__tag entrant__tag--shortlist"> 3206 shortlist 3207 </div> 3208 3209 3210 3211 3212 <img src="/media/Entrants/E96BJ97AS1OA6JI_Team_Photo_OSP.jpg?width=450&height=300&
3212token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3213 3214 3215 </a> 3216 3217 3218 3219 </div> 3220 <div class="col-12 col-md-7"> 3221 <h4> 3222 3223 <a href="/finalists/entain-creative-pkaxvm67j0vpk5i">Entain Creative</a> 3224 3225 </h4> 3226 3227 3228 3229 3230 <p><strong>Entain</strong></p> 3231 3232 3233 3234 3235 3236 3237 3238 3239 3240 3241 3242 <p> 3243 Entain Creative aren’t just an in-house agency. We’re a full 360 agency taking briefs across all media channels, including 24 in-house shoots, and acted as lead agency for Ladbrokes, delivering five TVCs while saving the business £3.45 million. Along the way we’ve created a culture that makes the best people proud to work here. We’ve h... 3244 </p> 3245 <p><a href="/finalists/entain-creative-pkaxvm67j0vpk5i">Read More</a></p> 3246 3247 3248 3249 3250 3251 3252 </div> 3253 </div> 3254 3255 3256 3257 3258 <div class="row row-flex entrant" data-cy="entrant"> 3259 3260 <div class="col-12 col-md-5 text-center"> 3261 3262 <a href="/finalists/the-heineken-ddm-team-wxkkkitpt83b0v7"> 3263 3264 3265 3266 3267 <div class="entrant__tag entrant__tag--shortlist"> 3268 shortlist 3269 </div> 3270 3271 3272 3273 3274 <img src="/media/Entrants/WXKKKITPT83B0V7_DDM_Team_Photo_1.jpg?width=450&height=300&
3274token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3275 3276 3277 </a> 3278 3279 3280 3281 </div> 3282 <div class="col-12 col-md-7"> 3283 <h4> 3284 3285 <a href="/finalists/the-heineken-ddm-team-wxkkkitpt83b0v7">Heineken</a> 3286 3287 </h4> 3288 3289 3290 3291 3292 3293 3294 3295 3296 3297 3298 3299 3300 3301 3302 <p> 3303 Background:The decision to in-house Heineken UK’s media team was made in 2019, however, due to Covid, this did not really take 
effect until 2021. That year, the team was focused on delivering core aspects of digital media buying, such as OLV, display 
and social. Since then, however, we have grown the team substantially to make sure w... 3304 </p> 3305 <p><a href="/finalists/the-heineken-ddm-team-wxkkkitpt83b0v7">Read More</a></p> 3306 3307 3308 3309 3310 3311 3312 </div> 3313 </div> 3314 3315 3316 3317 3318 <div class="row row-flex entrant" data-cy="entrant"> 3319 3320 <div class="col-12 col-md-5 text-center"> 3321 3322 <a href="/finalists/pure-play-x-pepsico"> 3323 3324 3325 3326 3327 <div class="entrant__tag entrant__tag--shortlist"> 3328 shortlist 3329 </div> 3330 3331 3332 3333 3334 <img src="/media/Entrants/EEB54CA6P3YZARX_KCC_Team_Pepsico_001.jpg?width=450&height=300&
3334token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3335 3336 3337 </a> 3338 3339 3340 3341 </div> 3342 <div class="col-12 col-md-7"> 3343 <h4> 3344 3345 <a href="/finalists/pure-play-x-pepsico">Pure Play x PepsiCo</a> 3346 3347 </h4> 3348 3349 3350 3351 3352 3353 3354 3355 3356 3357 3358 3359 3360 3361 3362 <p> 3363 Created in 2022, PepsiCo’s Kraków Capability Center (KCC) in house media team was designed to become a strategic advantage in the highly competitive FMCG sector and to make PepsiCo self-sufficient in digital media by 2029. The journey began in late 2021 when PepsiCo joined forces with Pure Play to design a new capability. By March 2022... 3364 </p> 3365 <p><a href="/finalists/pure-play-x-pepsico">Read More</a></p> 3366 3367 3368 3369 3370 3371 3372 </div> 3373 </div> 3374 3375 3376 3377 3378 <div class="row row-flex entrant" data-cy="entrant"> 3379 3380 <div class="col-12 col-md-5 text-center"> 3381 3382 <a href="/finalists/sips-bites-ocs1kn0z1ryzj1n"> 3383 3384 3385 3386 3387 <div class="entrant__tag entrant__tag--shortlist"> 3388 shortlist 3389 </div> 3390 3391 3392 3393 3394 <img src="/media/Entrants/OCS1KN0Z1RYZJ1N_sips.jpg?width=450&height=300&
3394token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3395 3396 3397 </a> 3398 3399 3400 3401 </div> 3402 <div class="col-12 col-md-7"> 3403 <h4> 3404 3405 <a href="/finalists/sips-bites-ocs1kn0z1ryzj1n">Sips & Bites</a> 3406 3407 </h4> 3408 3409 3410 3411 3412 3413 3414 3415 3416 3417 3418 3419 3420 3421 3422 <p> 3423 Hello, we’re Sips & Bites. PepsiCo’s in-house creative agency. We’re a tightly knit, diverse group of 30 people with a strong, human-first culture. Led by our CCO Matt Watson, we’re driven by a shared passion to create human-centric work that grows the business and creates fame. We’ve assembled a talented and tireless team from around ... 3424 </p> 3425 <p><a href="/finalists/sips-bites-ocs1kn0z1ryzj1n">Read More</a></p> 3426 3427 3428 3429 3430 3431 3432 </div> 3433 </div> 3434 3435 3436 3437 3438 <div class="row row-flex entrant" data-cy="entrant"> 3439 3440 <div class="col-12 col-md-5 text-center"> 3441 3442 <a href="/finalists/u-studio-redefining-in-house-excellence-ept3d1g89993tgm"> 3443 3444 3445 3446 3447 <div class="entrant__tag entrant__tag--shortlist"> 3448 shortlist 3449 </div> 3450 3451 3452 3453 3454 <img src="/media/Entrants/EPT3D1G89993TGM_U-Studio_AOTY_UK_In_House_Image_2.png?width=450&height=300&
3454token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" /> 3455 3456 3457 </a> 3458 3459 3460 3461 </div> 3462 <div class="col-12 col-md-7"> 3463 <h4> 3464 3465 <a href="/finalists/u-studio-redefining-in-house-excellence-ept3d1g89993tgm">U-Studio, redefining in-house excellence</a> 3466 3467 </h4> 3468 3469 3470 3471 3472 <p><strong>U-Studio/OLIVER</strong></p> 3473 3474 3475 3476 3477 3478 3479 3480 3481 3482 3483 3484 <p> 3485 U-Studio, redefining in-house excellence U-Studio, Unilever's innovative in-house agency, has transformed their marketing capabilities through a unique combination of embedded brand knowledge, cutting-edge technology and diverse talent. U-Studio's success lies in continuous evolution to meet Unilever's changing needs. They've achieved ... 3486 </p> 3487 <p><a href="/finalists/u-studio-redefining-in-house-excellence-ept3d1g89993tgm">Read More</a></p> 3488 3489 3490 3491 3492 3493 3494 </div> 3495 </div> 3496 3497 3498 3499 3500 3501 3502 3503 </div> 3504 3505 </div> 3506 3507 </div> 3508 </div> 3509 </div> 3510 3511 3512 3513 3514 3515 3516 3517 3518 3519 3520 3521 3522 3523 3524 3525 3526</article></section> 3527 3528 </div> 3529 </section> 3530 </section> 3531 3532 3533 </div> 3534 <div class="footer"> 3535 3536 3537 3538 3539 3540 3541 3542<article class="widget widget-image-widget "> 3543 3544 3545 3546 <figure class="figure"> 3547 <img src="/media/Logo/CX_in-hA_logo_port_rev.png" class="figure-img img-fluid rounded" alt="" /> 3548 <figcaption class="figure-caption"></figcaption> 3549 </figure> 3550 3551 3552</article> 3553 3554 3555 3556 3557 3558 3559 <div class="widget"> 3560 <p>Copyright © 2026 Haymarket Media Group Limited. All Rights Reserved.</p> 3561 </div> 3562 3563 <nav class="footerNav"> 3564 <ul class="navbar-nav"> 3565 3566 3567 <li class="nav-item"> 3568 3569 3570 3571<a class="nav-link" target="_blank" href="https://www.haymarket.com/awards/"> Terms & Conditions</a> 3572 </li> 3573 3574 3575 3576 <li class="nav-item"> 3577 3578 3579 3580<a class="nav-link" target="_blank" href="https://www.haymarket.com/privacy-policy/"> Privacy Policy</a> 3581 </li> 3582 3583 3584 </ul> 3585</nav> 3586 </div> 3587 3588 3589 3590 <div class="modal modal--entrantVid fade" id="videoModal" tabindex="-1" aria-labelledby="videoModalLabel" aria-hidden="true"> 3591 <div class="modal-dialog modal-lg"> 3592 <div class="modal-content"> 3593 <div class="modal-body"> 3594 <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> 3595 <iframe width="100%" src=""></iframe> 3596 </div> 3597 </div> 3598 </div> 3599 </div> 3600 3601
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