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219  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/results-2025">
220
221  
222      
223         2025 RESULTS
224      
225  
226  
227    <span class="dropdownToggle">
228    <i class="fas fa-chevron-down"></i>
229  </span>
230  
231</a>
232    <div class="dropdown-menu" aria-labelledby="navbarDropdownMenuLink">
233      
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242  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/2025-gallery">
243
244  
245      
246         2025 GALLERY
247      
248  
249  
250</a>
251      
252        
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260  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/trophy">
261
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263      
264         Trophy shelf
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267  
268</a>
269      
270        
271        
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275
276
277
278  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/amplification-package-0">
279
280  
281      
282         Amplification Packages
283      
284  
285  
286</a>
287      
288    </div>
289  </li>
290
291                
292                    
293  <li class="nav-item dropdown">
294    
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302
303  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/sponsorship-opportunities">
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305  
306      
307         Sponsor Opportunities
308      
309  
310  
311    <span class="dropdownToggle">
312    <i class="fas fa-chevron-down"></i>
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326  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/#britishredcross">
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328  
329      
330         British Red Cross
331      
332  
333  
334</a>
335      
336    </div>
337  </li>
338
339                
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351  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/awards-night">
352
353  
354      
355         AWARDS NIGHT
356      
357  
358  
359</a>
360  </li>
361
362                
363                    
364  <li class="nav-item dropdown">
365    
366    
367    
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371
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374  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/judges-2026">
375
376  
377      
378         Judges
379      
380  
381  
382    <span class="dropdownToggle">
383    <i class="fas fa-chevron-down"></i>
384  </span>
385  
386</a>
387    <div class="dropdown-menu" aria-labelledby="navbarDropdownMenuLink">
388      
389        
390        
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393  
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395
396
397  <a class="nav-link js-scroll-trigger nav-button--transparent" href="https://www.campaigninhouseagencyawards.com/chair-of-judges">
398
399  
400      
401         CHAIR OF JUDGES 2026
402      
403  
404  
405</a>
406      
407        
408        
409
410
411  
412
413
414
415  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/judges-2026">
416
417  
418      
419         JUDGING PANEL
420      
421  
422  
423</a>
424      
425        
426        
427
428
429  
430
431
432
433  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/judges-top-tips-0">
434
435  
436      
437         Judges Top Tips 2026
438      
439  
440  
441</a>
442      
443        
444        
445
446
447  
448
449
450
451  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/judges-top-tips-1">
452
453  
454      
455         WHAT THE JUDGES ARE LOOKING FOR
456      
457  
458  
459</a>
460      
461    </div>
462  </li>
463
464                
465                    
466  <li class="nav-item dropdown">
467    
468    
469    
470
471
472  
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474
475
476  <a class="nav-link js-scroll-trigger " href="/#keyinfo">
477
478  
479      
480         Key info
481      
482  
483  
484    <span class="dropdownToggle">
485    <i class="fas fa-chevron-down"></i>
486  </span>
487  
488</a>
489    <div class="dropdown-menu" aria-labelledby="navbarDropdownMenuLink">
490      
491        
492        
493
494
495  
496
497
498
499  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/sustainability-1">
500
501  
502      
503         Sustainability 
504      
505  
506  
507</a>
508      
509        
510        
511
512
513  
514
515
516
517  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/accessibility">
518
519  
520      
521         ACCESSIBILITY
522      
523  
524  
525</a>
526      
527        
528        
529
530
531  
532
533
534
535  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/code-of-conduct">
536
537  
538      
539         CODE OF CONDUCT
540      
541  
542  
543</a>
544      
545        
546        
547
548
549  
550
551
552
553  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/#keyinfo">
554
555  
556      
557         Dates &amp; Pricing
558      
559  
560  
561</a>
562      
563        
564        
565
566
567  
568
569
570
571  <a class="nav-link js-scroll-trigger " href="https://www.campaigninhouseagencyawards.com/faq-s">
572
573  
574      
575         FAQs
576      
577  
578  
579</a>
580      
581        
582        
583
584
585  
586
587
588
589  <a class="nav-link js-scroll-trigger " href="https://in-housing-summit.campaignlive.co.uk/">
590
591  
592      
593         IN-HOUSING SUMMIT
594      
595  
596  
597</a>
598      
599    </div>
600  </li>
601
602                
603                    
604  <li class="nav-item">
605      
606      
607      
608
609
610  
611
612
613
614  <a class="nav-link js-scroll-trigger nav-button--primary" href="https://campaign-in-house-agency-awards.evessiocloud.com/campaigninhouseagencyawards2026/en/page/tickets">
615
616  
617      
618         BOOK YOUR TICKETS
619      
620  
621  
622</a>
623  </li>
624
625                
626                    
627  <li class="nav-item">
628      
629      
630      
631
632
633  
634
635
636
637  <a class="nav-link js-scroll-trigger nav-button--primary" href="https://www.campaigninhouseagencyawards.com/shortlist-2026">
638
639  
640      
641         SHORTLIST
642      
643  
644  
645</a>
646  </li>
647
648                
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650    
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656<!-- Widget Menu Picker END -->
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660<div class="widget-container">
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670</div>
671
672            </div>
673        </div>
674    </nav>
675</div>
676<!-- Site Navigation END -->
677
678                
679
680                
681
682<div class="widget-container">
683
684    
685
686
687<ul class="navbar-nav navbar-nav--social">
688    
689</ul>
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787<article data-cy="entrantListing" class="pageBlock widget widget-entrant-listing widget-align-justify widget-size-100 accordion--widget--white">
788
789    
790        <header class="pageBlock__header">
791            
792                <h2>2025 RESULTS</h2>
793            
794            
795            <hr />
796        </header>
797    
798
799    
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810  
811 
812      
813
814        
815          
816            
817                <header>
818                    <h2>WORK</h2>
819                </header>
820                    
821                      
822                      
823                        
824                            <div class="accordionItem accordionItem--alt">
825                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
826                                    <span class="accordionItem__titleText">Marketing Effectiveness</span>
827                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
828                                </h4>
829                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
830                        
831                    
832                                  <div class="container p-0">
833                                      <div class="row">
834                                        
835                                          <div class="col">
836                                        
837
838                                            
839                                                    
840                                                        
841                                                            
842                                                            
843                                                            
844                                                                
845                                                                
846    <div class="row row-flex entrant" data-cy="entrant">
847        
848            <div class="col-12 col-md-5 text-center">
849                
850                    <a href="/finalists/cooking-up-conversions-how-ufs-turned-visibility-into-business-impact-2j66dxjk0qrmg57">
851                
852                    
853                        
854                            
855                                <div class="entrant__tag entrant__tag--winner">
856                                    winner
857                                </div>
858                            
859                        
860                    
861                    
862                        <img src="/media/Entrants/2J66DXJK0QRMG57_GP_x_UFS_-_Campaign_in-house_agency_awards.jpg?width=450&amp;height=300&amp;
862token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
863                    
864                
865                    </a>
866                
867                
868                
869            </div>
870            <div class="col-12 col-md-7">
871            <h4>
872                
873                    <a href="/finalists/cooking-up-conversions-how-ufs-turned-visibility-into-business-impact-2j66dxjk0qrmg57">Cooking Up Conversions</a>
874                 
875            </h4>
876        
877            
878            
879            
880                <p><strong>Greenpark & Unilever Food Solutions</strong></p>
881            
882            
883                    
884            
885            
886            
887
888            
889                
890                
891            
892            <p>
893                AI search has arrived fast and hard, reshaping the way people find information online. In under a year, Google&#x2019;s AI Overviews jumped from appearing for 10,000 keywords to over 172,000, while CTRs for the #1 organic result plummeted 32% according to Search Engine Journal. For brands, it sparked a pressing question: if clicks are disappe...
894            </p>
895            <p><a href="/finalists/cooking-up-conversions-how-ufs-turned-visibility-into-business-impact-2j66dxjk0qrmg57">Read More</a></p>
896
897            
898
899                
900            
901
902        </div>
903    </div>
904
905                                                            
906                                                        
907                                                            
908                                                            
909                                                            
910                                                                
911                                                                
912    <div class="row row-flex entrant" data-cy="entrant">
913        
914            <div class="col-12 col-md-5 text-center">
915                
916                    <a href="/finalists/childrens-care-matters-6l0xia93y56uoki">
917                
918                    
919                        
920                            
921                                <div class="entrant__tag entrant__tag--highly-=commended">
922                                    highly commended
923                                </div>
924                            
925                        
926                    
927                    
928                        <img src="/media/Entrants/6L0XIA93Y56UOKI_Acorns_Help_Bham_RH_290724-260.jpeg?width=450&amp;height=300&amp;
928token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
929                    
930                
931                    </a>
932                
933                
934                
935            </div>
936            <div class="col-12 col-md-7">
937            <h4>
938                
939                    <a href="/finalists/childrens-care-matters-6l0xia93y56uoki">Children&#x27;s Care Matters</a>
940                 
941            </h4>
942        
943            
944            
945            
946                <p><strong>Acorns Children's Hospice</strong></p>
947            
948            
949                    
950            
951            
952            
953
954            
955                
956                
957            
958            <p>
959                In 2024&#x2013;25, the Acorns Children&#x2019;s Hospice in-house MarComms team created and spearheaded the &#x27;Children&#x2019;s Care Matters&#x27; or Save the Grant campaign - a sector-wide marketing and PR campaign that not only safeguarded the future of UK children&#x2019;s hospices but delivered unprecedented awareness, engagement and political impact.What began as a...
960            </p>
961            <p><a href="/finalists/childrens-care-matters-6l0xia93y56uoki">Read More</a></p>
962
963            
964
965                
966            
967
968        </div>
969    </div>
970
971                                                            
972                                                        
973                                                            
974                                                            
975                                                            
976                                                                
977                                                                
978    <div class="row row-flex entrant" data-cy="entrant">
979        
980            <div class="col-12 col-md-5 text-center">
981                
982                    <a href="/finalists/battery-breakdown-scotts-story-1urxcpspmhx863l">
983                
984                    
985                        
986                            
987                                <div class="entrant__tag entrant__tag--shortlist">
988                                    shortlist
989                                </div>
990                            
991                        
992                    
993                    
994                        <img src="/media/Entrants/1URXCPSPMHX863L_20240416-scott-case-study-025.png?width=450&amp;height=300&amp;
994token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
995                    
996                
997                    </a>
998                
999                
1000                
1001            </div>
1002            <div class="col-12 col-md-7">
1003            <h4>
1004                
1005                    <a href="/finalists/battery-breakdown-scotts-story-1urxcpspmhx863l">Battery Breakdown - Scott&#x27;s Story</a>
1006                 
1007            </h4>
1008        
1009            
1010            
1011            
1012                <p><strong>Electrical Safety First</strong></p>
1013            
1014            
1015                    
1016            
1017            
1018            
1019
1020            
1021                
1022                
1023            
1024            <p>
1025                After an initial launch in 2023, we ran a new phase of our Battery Breakdown campaign in June 2024, focused on telling the highly emotional personal story of Scott, who lost his entire family to an e-bike battery blaze at his home. Our objectives were to raise awareness of e-bike battery fires, our own report into the matter, and to po...
1026            </p>
1027            <p><a href="/finalists/battery-breakdown-scotts-story-1urxcpspmhx863l">Read More</a></p>
1028
1029            
1030
1031                
1032            
1033
1034        </div>
1035    </div>
1036
1037                                                            
1038                                                                
1039                                                                
1040    <div class="row row-flex entrant" data-cy="entrant">
1041        
1042            <div class="col-12 col-md-5 text-center">
1043                
1044                    <a href="/finalists/doritos-square-onfi5pscc1sjabn">
1045                
1046                    
1047                        
1048                            
1049                                <div class="entrant__tag entrant__tag--shortlist">
1050                                    shortlist
1051                                </div>
1052                            
1053                        
1054                    
1055                    
1056                        <img src="/media/Entrants/ONFI5PSCC1SJABN_Screenshot_2025-08-04_at_14.04.46.png?width=450&amp;height=300&amp;
1056token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1057                    
1058                
1059                    </a>
1060                
1061                
1062                
1063            </div>
1064            <div class="col-12 col-md-7">
1065            <h4>
1066                
1067                    <a href="/finalists/doritos-square-onfi5pscc1sjabn">Doritos Square</a>
1068                 
1069            </h4>
1070        
1071            
1072            
1073            
1074                <p><strong>Sips & Bites</strong></p>
1075            
1076            
1077                    
1078            
1079            
1080            
1081
1082            
1083                
1084                
1085            
1086            <p>
1087                Brand and movie franchise partnerships are a well-trodden area of marketing resulting in a basic &#x201C;badging&#x201D; activation. But we wanted to be bold and unexpected to create passionate engagement. We know that when the natural order of things is upset, people pay attention. So, by suggesting our famous Doritos triangular snack was going squ...
1088            </p>
1089            <p><a href="/finalists/doritos-square-onfi5pscc1sjabn">Read More</a></p>
1090
1091            
1092
1093                
1094            
1095
1096        </div>
1097    </div>
1098
1099                                                            
1100                                                                
1101                                                                
1102    <div class="row row-flex entrant" data-cy="entrant">
1103        
1104            <div class="col-12 col-md-5 text-center">
1105                
1106                    <a href="/finalists/farm-to-foodhall-creating-a-second-christmas-pce11oumi62e8mn">
1107                
1108                    
1109                        
1110                            
1111                                <div class="entrant__tag entrant__tag--shortlist">
1112                                    shortlist
1113                                </div>
1114                            
1115                        
1116                    
1117                    
1118                        <img src="/media/Entrants/PCE11OUMI62E8MN_782708_EDIT_Smoked_Haddock_fisherman_Farm_to_Foodhall_Tom_Kerridge_James_Stephen_copy.jpg?width=450&amp;height=300&amp;
1118token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1119                    
1120                
1121                    </a>
1122                
1123                
1124                
1125            </div>
1126            <div class="col-12 col-md-7">
1127            <h4>
1128                
1129                    <a href="/finalists/farm-to-foodhall-creating-a-second-christmas-pce11oumi62e8mn">Farm to Foodhall: Creating A Second Christmas</a>
1130                 
1131            </h4>
1132        
1133            
1134            
1135            
1136                <p><strong>Marks and Spencer Food</strong></p>
1137            
1138            
1139                    
1140            
1141            
1142            
1143
1144            
1145                
1146                
1147            
1148            <p>
1149                &#x2018;Farm to Foodhall&#x2019; is the single most effective campaign that M&amp;S Food has ever run. Created by the in-house team, and fronted by Michelin-star chef Tom Kerridge, the campaign was crafted to sit between editorial and advertising, documenting real stories of the provenance and quality being every single product.18 separate 60&#x2019;&#x2019; films we...
1150            </p>
1151            <p><a href="/finalists/farm-to-foodhall-creating-a-second-christmas-pce11oumi62e8mn">Read More</a></p>
1152
1153            
1154
1155                
1156            
1157
1158        </div>
1159    </div>
1160
1161                                                            
1162                                                                
1163                                                                
1164    <div class="row row-flex entrant" data-cy="entrant">
1165        
1166            <div class="col-12 col-md-5 text-center">
1167                
1168                    <a href="/finalists/weve-got-your-back-premiership-rugby-league-sponsorship-24-25-season-2v0f3is3xcgtcw6">
1169                
1170                    
1171                        
1172                            
1173                                <div class="entrant__tag entrant__tag--shortlist">
1174                                    shortlist
1175                                </div>
1176                            
1177                        
1178                    
1179                    
1180                        <img src="/media/Entrants/2V0F3IS3XCGTCW6_Campaign_Image.jpg?width=450&amp;height=300&amp;
1180token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1181                    
1182                
1183                    </a>
1184                
1185                
1186                
1187            </div>
1188            <div class="col-12 col-md-7">
1189            <h4>
1190                
1191                    <a href="/finalists/weve-got-your-back-premiership-rugby-league-sponsorship-24-25-season-2v0f3is3xcgtcw6">We&#x27;ve Got Your Back - Premiership Rugby League sponsorship &#x27;24/&#x27;25 season</a>
1192                 
1193            </h4>
1194        
1195            
1196            
1197            
1198                <p><strong>Funding Circle</strong></p>
1199            
1200            
1201                    
1202            
1203            
1204            
1205
1206            
1207                
1208                
1209            
1210            <p>
1211                For our third Premiership Rugby League sponsorship season, Funding Circle brought strategy &amp; activation in-house for the first time. Our small-but-mighty team delivered the &#x2018;We&#x2019;ve got your back&#x2019; campaign, from strategy to production and media planning.Our content series &#x2018;The Team Behind The Shirt&#x2019; created authentic, engaging videos fea...
1212            </p>
1213            <p><a href="/finalists/weve-got-your-back-premiership-rugby-league-sponsorship-24-25-season-2v0f3is3xcgtcw6">Read More</a></p>
1214
1215            
1216
1217                
1218            
1219
1220        </div>
1221    </div>
1222
1223                                                            
1224                                                        
1225                                                    
1226
1227                                            
1228
1229                                          </div>                                                           
1230                                    
1231                                        </div>
1232                                    
1233                                  </div>
1234                              </div>
1235                          </div>
1236                        
1237                    
1238                      
1239                      
1240                        
1241                            <div class="accordionItem accordionItem--alt">
1242                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
1243                                    <span class="accordionItem__titleText">Creative Excellence </span>
1244                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
1245                                </h4>
1246                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
1247                        
1248                    
1249                                  <div class="container p-0">
1250                                      <div class="row">
1251                                        
1252                                          <div class="col">
1253                                        
1254
1255                                            
1256                                                    
1257                                                        
1258                                                            
1259                                                            
1260                                                            
1261                                                                
1262                                                                
1263    <div class="row row-flex entrant" data-cy="entrant">
1264        
1265            <div class="col-12 col-md-5 text-center">
1266                
1267                    <a href="/finalists/paris-paralympics-2024-considering-what-fmhhqhjn25jmfyf">
1268                
1269                    
1270                        
1271                            
1272                                <div class="entrant__tag entrant__tag--winner">
1273                                    winner
1274                                </div>
1275                            
1276                        
1277                    
1278                    
1279                        <img src="/media/Entrants/FMHHQHJN25JMFYF_Channel4_Paralympics_2024_Considering_What_140_On_Air_SWC_4267x2400px.jpg?width=450&amp;height=300&amp;
1279token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1280                    
1281                
1282                    </a>
1283                
1284                
1285                
1286            </div>
1287            <div class="col-12 col-md-7">
1288            <h4>
1289                
1290                    <a href="/finalists/paris-paralympics-2024-considering-what-fmhhqhjn25jmfyf">Paris Paralympics 2024: Considering What?</a>
1291                 
1292            </h4>
1293        
1294            
1295            
1296            
1297                <p><strong>4creative</strong></p>
1298            
1299            
1300                    
1301            
1302            
1303            
1304
1305            
1306                
1307                
1308            
1309            <p>
1310                Channel 4 has broadcast the Paralympic Games since 2012. Yet despite the Games being the third biggest sporting event in the world, research told us nearly 60% of people watch it to see athletes &#x201C;overcoming their disabilities&#x201D; &#x2013; a problematic and patronising attitude that one Paralympian referred to as &#x201C;well meant bullshit&#x201D;.To smash th...
1311            </p>
1312            <p><a href="/finalists/paris-paralympics-2024-considering-what-fmhhqhjn25jmfyf">Read More</a></p>
1313
1314            
1315
1316                
1317            
1318
1319        </div>
1320    </div>
1321
1322                                                            
1323                                                        
1324                                                            
1325                                                            
1326                                                            
1327                                                                
1328                                                                
1329    <div class="row row-flex entrant" data-cy="entrant">
1330        
1331            <div class="col-12 col-md-5 text-center">
1332                
1333                    <a href="/finalists/hot-couture-7ccavg68w6spp59">
1334                
1335                    
1336                        
1337                            
1338                                <div class="entrant__tag entrant__tag--highly-=commended">
1339                                    highly commended
1340                                </div>
1341                            
1342                        
1343                    
1344                    
1345                        <img src="/media/Entrants/7CCAVG68W6SPP59_750_CM_X_950_CM_-_TRUMAN_BREWERY_-_EFH_-_Ashley_V3_2.jpg?width=450&amp;height=300&amp;
1345token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1346                    
1347                
1348                    </a>
1349                
1350                
1351                
1352            </div>
1353            <div class="col-12 col-md-7">
1354            <h4>
1355                
1356                    <a href="/finalists/hot-couture-7ccavg68w6spp59">Hot Couture</a>
1357                 
1358            </h4>
1359        
1360            
1361            
1362            
1363                <p><strong>Sips & Bites</strong></p>
1364            
1365            
1366                    
1367            
1368            
1369            
1370
1371            
1372                
1373                
1374            
1375            <p>
1376                Brits love spicy foods and snacks. But they don&#x2019;t love sweating. Many feel uncomfortable with sweat and 1 in 4 people have been sweat shamed. Unfortunately, our new Extra Flamin&#x2019; Hot range makes people sweat, a lot. But we want our fans to feel free to sweat, so we designed Hot Couture to tackle the issue and change the negative percep...
1377            </p>
1378            <p><a href="/finalists/hot-couture-7ccavg68w6spp59">Read More</a></p>
1379
1380            
1381
1382                
1383            
1384
1385        </div>
1386    </div>
1387
1388                                                            
1389                                                        
1390                                                            
1391                                                            
1392                                                            
1393                                                                
1394                                                                
1395    <div class="row row-flex entrant" data-cy="entrant">
1396        
1397            <div class="col-12 col-md-5 text-center">
1398                
1399                    <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-hgq0h5eq04czsjo">
1400                
1401                    
1402                        
1403                            
1404                                <div class="entrant__tag entrant__tag--shortlist">
1405                                    shortlist
1406                                </div>
1407                            
1408                        
1409                    
1410                    
1411                        <img src="/media/Entrants/HGQ0H5EQ04CZSJO_WSYL_PRStill_02_037.jpg?width=450&amp;height=300&amp;
1411token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1412                    
1413                
1414                    </a>
1415                
1416                
1417                
1418            </div>
1419            <div class="col-12 col-md-7">
1420            <h4>
1421                
1422                    <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-hgq0h5eq04czsjo">#WeSeeYou &#x2013; Lily Parr: An interview 100 years in the making</a>
1423                 
1424            </h4>
1425        
1426            
1427            
1428            
1429                <p><strong>Generation at Three UK</strong></p>
1430            
1431            
1432                    
1433            
1434            
1435            
1436
1437            
1438                
1439                
1440            
1441            <p>
1442                #WeSeeYou: Lily Parr is a groundbreaking campaign by Three UK&#x2019;s in-house agency Generation, using cutting-edge AI to bring back a legend football forgot. Launched on International Women&#x2019;s Day 2025, it reunites 1920s trailblazer Lily Parr - who scored more goals than Ronaldo and drew crowds of 50,000 - with modern-day icon Karen Carney ...
1443            </p>
1444            <p><a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-hgq0h5eq04czsjo">Read More</a></p>
1445
1446            
1447
1448                
1449            
1450
1451        </div>
1452    </div>
1453
1454                                                            
1455                                                                
1456                                                                
1457    <div class="row row-flex entrant" data-cy="entrant">
1458        
1459            <div class="col-12 col-md-5 text-center">
1460                
1461                    <a href="/finalists/christmas-bringing-fairy-to-life-gpnyjwzr6u5pgeo">
1462                
1463                    
1464                        
1465                            
1466                                <div class="entrant__tag entrant__tag--shortlist">
1467                                    shortlist
1468                                </div>
1469                            
1470                        
1471                    
1472                    
1473                        <img src="/media/Entrants/GPNYJWZR6U5PGEO_MS_xmas24_Launch_Stills06_1.jpg?width=450&amp;height=300&amp;
1473token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1474                    
1475                
1476                    </a>
1477                
1478                
1479                
1480            </div>
1481            <div class="col-12 col-md-7">
1482            <h4>
1483                
1484                    <a href="/finalists/christmas-bringing-fairy-to-life-gpnyjwzr6u5pgeo">Christmas: Bringing Fairy To Life</a>
1485                 
1486            </h4>
1487        
1488            
1489            
1490            
1491                <p><strong>Marks and Spencer Food</strong></p>
1492            
1493            
1494                    
1495            
1496            
1497            
1498
1499            
1500                
1501                
1502            
1503            <p>
1504                Dawn French&#x2019;s &#x2018;Fairy&#x2019; first charmed the nation&#x2019;s Christmas TV screens in 2021, in a magical &#x2018;Night at the Museum&#x2019; world where guest characters came to life when no one was watching. It was a proven formula, in terms of both creative effectiveness scores (all three campaigns had been &#x2018;5 star&#x2019; performers with System1) and sales return. H...
1505            </p>
1506            <p><a href="/finalists/christmas-bringing-fairy-to-life-gpnyjwzr6u5pgeo">Read More</a></p>
1507
1508            
1509
1510                
1511            
1512
1513        </div>
1514    </div>
1515
1516                                                            
1517                                                                
1518                                                                
1519    <div class="row row-flex entrant" data-cy="entrant">
1520        
1521            <div class="col-12 col-md-5 text-center">
1522                
1523                    <a href="/finalists/harmless-tcxqlrn8bgn5he2">
1524                
1525                    
1526                        
1527                            
1528                                <div class="entrant__tag entrant__tag--shortlist">
1529                                    shortlist
1530                                </div>
1531                            
1532                        
1533                    
1534                    
1535                        <img src="/media/Entrants/TCXQLRN8BGN5HE2_harmless.png?width=450&amp;height=300&amp;
1535token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1536                    
1537                
1538                    </a>
1539                
1540                
1541                
1542            </div>
1543            <div class="col-12 col-md-7">
1544            <h4>
1545                
1546                    <a href="/finalists/harmless-tcxqlrn8bgn5he2">Harmless</a>
1547                 
1548            </h4>
1549        
1550            
1551            
1552            
1553                <p><strong>Electrical Safety First</strong></p>
1554            
1555            
1556                    
1557            
1558            
1559            
1560
1561            
1562                
1563                
1564            
1565            <p>
1566                &quot;Harmless&quot; is an emotionally driven, drama-led short film, with the key driving concept being impactful storytelling with a dramatic twist. Instead of being overly informative or preachy, our story affects the audience emotionally before they become aware of the potential dangers hiding in plain sight. This powerful hero film played a ...
1567            </p>
1568            <p><a href="/finalists/harmless-tcxqlrn8bgn5he2">Read More</a></p>
1569
1570            
1571
1572                
1573            
1574
1575        </div>
1576    </div>
1577
1578                                                            
1579                                                                
1580                                                                
1581    <div class="row row-flex entrant" data-cy="entrant">
1582        
1583            <div class="col-12 col-md-5 text-center">
1584                
1585                    <a href="/finalists/honesty-box-9hn1ixi4o2hiply">
1586                
1587                    
1588                        
1589                            
1590                                <div class="entrant__tag entrant__tag--shortlist">
1591                                    shortlist
1592                                </div>
1593                            
1594                        
1595                    
1596                    
1597                        <img src="/media/Entrants/9HN1IXI4O2HIPLY_Honesty-Box-Lead-Image.jpg?width=450&amp;height=300&amp;
1597token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1598                    
1599                
1600                    </a>
1601                
1602                
1603                
1604            </div>
1605            <div class="col-12 col-md-7">
1606            <h4>
1607                
1608                    <a href="/finalists/honesty-box-9hn1ixi4o2hiply">Honesty Box</a>
1609                 
1610            </h4>
1611        
1612            
1613            
1614            
1615                <p><strong>4creative</strong></p>
1616            
1617            
1618                    
1619            
1620            
1621            
1622
1623            
1624                
1625                
1626            
1627            <p>
1628                Lying about your height, ghosting, forgetting to mention you&#x2019;re married, modern dating is broken.So to launch Channel 4&#x2019;s Honesty Box, a new dating show featuring a cutting edge lie detector we wanted to call out the lies in modern dating, by announcing It&#x2019;s Time Dating Got Honest.We launched with a film that showed the true horrors of...
1629            </p>
1630            <p><a href="/finalists/honesty-box-9hn1ixi4o2hiply">Read More</a></p>
1631
1632            
1633
1634                
1635            
1636
1637        </div>
1638    </div>
1639
1640                                                            
1641                                                                
1642                                                                
1643    <div class="row row-flex entrant" data-cy="entrant">
1644        
1645            <div class="col-12 col-md-5 text-center">
1646                
1647                    <a href="/finalists/the-euros-2024-on-itv-snf0mbfg3cv6o2m">
1648                
1649                    
1650                        
1651                            
1652                                <div class="entrant__tag entrant__tag--shortlist">
1653                                    shortlist
1654                                </div>
1655                            
1656                        
1657                    
1658                    
1659                        <img src="/media/Entrants/SNF0MBFG3CV6O2M_Global_750x400_Euros-V1.jpg?width=450&amp;height=300&amp;
1659token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1660                    
1661                
1662                    </a>
1663                
1664                
1665                
1666            </div>
1667            <div class="col-12 col-md-7">
1668            <h4>
1669                
1670                    <a href="/finalists/the-euros-2024-on-itv-snf0mbfg3cv6o2m">The Euros 2024</a>
1671                 
1672            </h4>
1673        
1674            
1675            
1676            
1677                <p><strong>ITV</strong></p>
1678            
1679            
1680                    
1681            
1682            
1683            
1684
1685            
1686                
1687                
1688            
1689            <p>
1690                ITV&#x2019;s campaign to promote its airing of the UEFA Euro 2024 last summer is a masterclass in emotional resonance and reactive craft from an in-house creative agency.The 2024 Men&#x2019;s Euros was a huge moment on ITV. After initial optimism, the national mood had started to flag as England&#x27;s performance was felt to be lacking &#x2013; the country tor...
1691            </p>
1692            <p><a href="/finalists/the-euros-2024-on-itv-snf0mbfg3cv6o2m">Read More</a></p>
1693
1694            
1695
1696                
1697            
1698
1699        </div>
1700    </div>
1701
1702                                                            
1703                                                        
1704                                                    
1705
1706                                            
1707
1708                                          </div>                                                           
1709                                    
1710                                        </div>
1711                                    
1712                                  </div>
1713                              </div>
1714                          </div>
1715                        
1716                    
1717                      
1718                      
1719                        
1720                            <div class="accordionItem accordionItem--alt">
1721                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
1722                                    <span class="accordionItem__titleText">Social & Creator Creative Excellence </span>
1723                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
1724                                </h4>
1725                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
1726                        
1727                    
1728                                  <div class="container p-0">
1729                                      <div class="row">
1730                                        
1731                                          <div class="col">
1732                                        
1733
1734                                            
1735                                                    
1736                                                        
1737                                                            
1738                                                            
1739                                                            
1740                                                                
1741                                                                
1742    <div class="row row-flex entrant" data-cy="entrant">
1743        
1744            <div class="col-12 col-md-5 text-center">
1745                
1746                    <a href="/finalists/heinz-ketchup-phone-case-2exach0z2xz9ml6">
1747                
1748                    
1749                        
1750                            
1751                                <div class="entrant__tag entrant__tag--winner">
1752                                    winner
1753                                </div>
1754                            
1755                        
1756                    
1757                    
1758                        <img src="/media/Entrants/2EXACH0Z2XZ9ML6_TK_Phone_Case_Hero_Image.jpg?width=450&amp;height=300&amp;
1758token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1759                    
1760                
1761                    </a>
1762                
1763                
1764                
1765            </div>
1766            <div class="col-12 col-md-7">
1767            <h4>
1768                
1769                    <a href="/finalists/heinz-ketchup-phone-case-2exach0z2xz9ml6">Heinz Ketchup Phone Case</a>
1770                 
1771            </h4>
1772        
1773            
1774            
1775            
1776                <p><strong>The Kitchen UK & Europe</strong></p>
1777            
1778            
1779                    
1780            
1781            
1782            
1783
1784            
1785                
1786                
1787            
1788            <p>
1789                Heinz is an iconic brand, but for 18&#x2013;35-year-olds, it risks feeling outdated. With brand power 11 points lower in this group, we needed to reignite Irrational Love. When Hailey Bieber&#x2019;s viral lip gloss phone case took off, we saw a cultural moment that mirrored our global platform. So we asked: if people carry lip gloss everywhere, why...
1790            </p>
1791            <p><a href="/finalists/heinz-ketchup-phone-case-2exach0z2xz9ml6">Read More</a></p>
1792
1793            
1794
1795                
1796            
1797
1798        </div>
1799    </div>
1800
1801                                                            
1802                                                        
1803                                                            
1804                                                            
1805                                                            
1806                                                                
1807                                                                
1808    <div class="row row-flex entrant" data-cy="entrant">
1809        
1810            <div class="col-12 col-md-5 text-center">
1811                
1812                    <a href="/finalists/the-wavy-cut-c0xqxqc12fu02hu">
1813                
1814                    
1815                        
1816                            
1817                                <div class="entrant__tag entrant__tag--highly-=commended">
1818                                    highly commended
1819                                </div>
1820                            
1821                        
1822                    
1823                    
1824                        <img src="/media/Entrants/C0XQXQC12FU02HU_2_1.jpg?width=450&amp;height=300&amp;
1824token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1825                    
1826                
1827                    </a>
1828                
1829                
1830                
1831            </div>
1832            <div class="col-12 col-md-7">
1833            <h4>
1834                
1835                    <a href="/finalists/the-wavy-cut-c0xqxqc12fu02hu">The Wavy Cut</a>
1836                 
1837            </h4>
1838        
1839            
1840            
1841            
1842                <p><strong>Sips & Bites</strong></p>
1843            
1844            
1845                    
1846            
1847            
1848            
1849
1850            
1851                
1852                
1853            
1854            <p>
1855                Christmas and New Years in Spain is celebrated in style. People treat themselves to the best, from fine food, to dressing up. They present their best self. As a result, hair salons are booked months in advance. A popular hair style is &#x2018;corte ondulado&#x2019; or the &#x2018;wavy cut.&#x2019;     Lays new gourmet wavy crisp &#x2018;Corte Ondulado&#x2019; is aimed at premi...
1856            </p>
1857            <p><a href="/finalists/the-wavy-cut-c0xqxqc12fu02hu">Read More</a></p>
1858
1859            
1860
1861                
1862            
1863
1864        </div>
1865    </div>
1866
1867                                                            
1868                                                        
1869                                                            
1870                                                            
1871                                                            
1872                                                        
1873                                                    
1874
1875                                            
1876
1877                                          </div>                                                           
1878                                    
1879                                        </div>
1880                                    
1881                                  </div>
1882                              </div>
1883                          </div>
1884                        
1885                    
1886                      
1887                    
1888                      
1889                      
1890                        
1891                            <div class="accordionItem accordionItem--alt">
1892                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
1893                                    <span class="accordionItem__titleText">Branded Content Strategy </span>
1894                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
1895                                </h4>
1896                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
1897                        
1898                    
1899                                  <div class="container p-0">
1900                                      <div class="row">
1901                                        
1902                                          <div class="col">
1903                                        
1904
1905                                            
1906                                                    
1907                                                        
1908                                                            
1909                                                            
1910                                                            
1911                                                                
1912                                                                
1913    <div class="row row-flex entrant" data-cy="entrant">
1914        
1915            <div class="col-12 col-md-5 text-center">
1916                
1917                    <a href="/finalists/farm-to-foodhall-creating-a-second-christmas">
1918                
1919                    
1920                        
1921                            
1922                                <div class="entrant__tag entrant__tag--winner">
1923                                    winner
1924                                </div>
1925                            
1926                        
1927                    
1928                    
1929                        <img src="/media/Entrants/PCE11OUMI62E8MN_782708_EDIT_Smoked_Haddock_fisherman_Farm_to_Foodhall_Tom_Kerridge_James_Stephen_copy.jpg?width=450&amp;height=300&amp;
1929token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
1930                    
1931                
1932                    </a>
1933                
1934                
1935                
1936            </div>
1937            <div class="col-12 col-md-7">
1938            <h4>
1939                
1940                    <a href="/finalists/farm-to-foodhall-creating-a-second-christmas">Farm to Foodhall: Creating A Second Christmas</a>
1941                 
1942            </h4>
1943        
1944            
1945            
1946            
1947                <p><strong>Marks and Spencer Food</strong></p>
1948            
1949            
1950                    
1951            
1952            
1953            
1954
1955            
1956                
1957                
1958            
1959            <p>
1960                &#x2018;Farm to Foodhall&#x2019; is the single most effective campaign that M&amp;S Food has ever run. Created by the in-house team, and fronted by Michelin-star chef Tom Kerridge, the campaign was crafted to sit between editorial and advertising, documenting real stories of the provenance and quality being every single product.18 separate 60&#x2019;&#x2019; films we...
1961            </p>
1962            <p><a href="/finalists/farm-to-foodhall-creating-a-second-christmas">Read More</a></p>
1963
1964            
1965
1966                
1967            
1968
1969        </div>
1970    </div>
1971
1972                                                            
1973                                                        
1974                                                            
1975                                                            
1976                                                            
1977                                                        
1978                                                            
1979                                                            
1980                                                            
1981                                                        
1982                                                    
1983
1984                                            
1985
1986                                          </div>                                                           
1987                                    
1988                                        </div>
1989                                    
1990                                  </div>
1991                              </div>
1992                          </div>
1993                        
1994                    
1995                      
1996                      
1997                        
1998                            <div class="accordionItem accordionItem--alt">
1999                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
2000                                    <span class="accordionItem__titleText">Social Content Strategy </span>
2001                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
2002                                </h4>
2003                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
2004                        
2005                    
2006                                  <div class="container p-0">
2007                                      <div class="row">
2008                                        
2009                                          <div class="col">
2010                                        
2011
2012                                            
2013                                                    
2014                                                        
2015                                                            
2016                                                            
2017                                                            
2018                                                                
2019                                                                
2020    <div class="row row-flex entrant" data-cy="entrant">
2021        
2022            <div class="col-12 col-md-5 text-center">
2023                
2024                    <a href="/finalists/natwest-social-media-team-best-new-in-house-team-9dnvea35xy8vwq9">
2025                
2026                    
2027                        
2028                            
2029                                <div class="entrant__tag entrant__tag--winner">
2030                                    winner
2031                                </div>
2032                            
2033                        
2034                    
2035                    
2036                        <img src="/media/Entrants/9DNVEA35XY8VWQ9_Awards_Image_1.jpeg?width=450&amp;height=300&amp;
2036token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2037                    
2038                
2039                    </a>
2040                
2041                
2042                
2043            </div>
2044            <div class="col-12 col-md-7">
2045            <h4>
2046                
2047                    <a href="/finalists/natwest-social-media-team-best-new-in-house-team-9dnvea35xy8vwq9">NatWest Social Media Team</a>
2048                 
2049            </h4>
2050        
2051            
2052            
2053            
2054                <p><strong>Natwest</strong></p>
2055            
2056            
2057                    
2058            
2059            
2060            
2061
2062            
2063                
2064                
2065            
2066            <p>
2067                The NatWest Social Media Team, established in-house in early 2023, is a high-performing group driving modern marketing within a regulated banking environment. By operating internally, the team gains agility and deeper brand alignment, consistently outperforming business-as-usual campaigns across both B2C and B2B audiences. Recognised b...
2068            </p>
2069            <p><a href="/finalists/natwest-social-media-team-best-new-in-house-team-9dnvea35xy8vwq9">Read More</a></p>
2070
2071            
2072
2073                
2074            
2075
2076        </div>
2077    </div>
2078
2079                                                            
2080                                                        
2081                                                            
2082                                                            
2083                                                            
2084                                                        
2085                                                            
2086                                                            
2087                                                            
2088                                                                
2089                                                                
2090    <div class="row row-flex entrant" data-cy="entrant">
2091        
2092            <div class="col-12 col-md-5 text-center">
2093                
2094                    <a href="/finalists/magnum-from-sweet-treat-to-style-statement">
2095                
2096                    
2097                        
2098                            
2099                                <div class="entrant__tag entrant__tag--shortlist">
2100                                    shortlist
2101                                </div>
2102                            
2103                        
2104                    
2105                    
2106                        <img src="/media/Entrants/VG5S4IWN81C90S8_Magnum-image-1-200x200mm_300dpi_RGB.jpg?width=450&amp;height=300&amp;
2106token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2107                    
2108                
2109                    </a>
2110                
2111                
2112                
2113            </div>
2114            <div class="col-12 col-md-7">
2115            <h4>
2116                
2117                    <a href="/finalists/magnum-from-sweet-treat-to-style-statement">Magnum - From Sweet Treat to Style Statement</a>
2118                 
2119            </h4>
2120        
2121            
2122            
2123            
2124                <p><strong>U-Studio/OLIVER</strong></p>
2125            
2126            
2127                    
2128            
2129            
2130            
2131
2132            
2133                
2134                
2135            
2136            <p>
2137                THE CHALLENGE In 2023, global cocoa prices surged, leading Magnum to raise its prices. For budget-conscious GenZ, this prompted a shift to private label ice creams. So how could we convince GenZ that Magnum was worth paying more for?  THE SOLUTION We tapped into how GenZ were treating food in social &#x2013; as a form of personal expression a...
2138            </p>
2139            <p><a href="/finalists/magnum-from-sweet-treat-to-style-statement">Read More</a></p>
2140
2141            
2142
2143                
2144            
2145
2146        </div>
2147    </div>
2148
2149                                                            
2150                                                        
2151                                                    
2152
2153                                            
2154
2155                                          </div>                                                           
2156                                    
2157                                        </div>
2158                                    
2159                                  </div>
2160                              </div>
2161                          </div>
2162                        
2163                    
2164                      
2165                    
2166                      
2167                      
2168                        
2169                            <div class="accordionItem accordionItem--alt">
2170                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
2171                                    <span class="accordionItem__titleText">Best Use of Emerging Technology </span>
2172                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
2173                                </h4>
2174                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
2175                        
2176                    
2177                                  <div class="container p-0">
2178                                      <div class="row">
2179                                        
2180                                          <div class="col">
2181                                        
2182
2183                                            
2184                                                    
2185                                                        
2186                                                            
2187                                                            
2188                                                            
2189                                                                
2190                                                                
2191    <div class="row row-flex entrant" data-cy="entrant">
2192        
2193            <div class="col-12 col-md-5 text-center">
2194                
2195                    <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-30o8qavmak6ssnl">
2196                
2197                    
2198                        
2199                            
2200                                <div class="entrant__tag entrant__tag--winner">
2201                                    winner
2202                                </div>
2203                            
2204                        
2205                    
2206                    
2207                        <img src="/media/Entrants/30O8QAVMAK6SSNL_WSYL_PRStill_02_037.jpg?width=450&amp;height=300&amp;
2207token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2208                    
2209                
2210                    </a>
2211                
2212                
2213                
2214            </div>
2215            <div class="col-12 col-md-7">
2216            <h4>
2217                
2218                    <a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-30o8qavmak6ssnl">#WeSeeYou &#x2013; Lily Parr: An interview 100 years in the making</a>
2219                 
2220            </h4>
2221        
2222            
2223            
2224            
2225                <p><strong>Generation at Three UK</strong></p>
2226            
2227            
2228                    
2229            
2230            
2231            
2232
2233            
2234                
2235                
2236            
2237            <p>
2238                #WeSeeYou: Lily Parr is a groundbreaking campaign by Three UK&#x2019;s in-house agency Generation, using cutting-edge AI to bring back a legend football forgot. Launched on International Women&#x2019;s Day 2025, it reunites 1920s trailblazer Lily Parr - who scored more goals than Ronaldo and drew crowds of 50,000 - with modern-day icon Karen Carney ...
2239            </p>
2240            <p><a href="/finalists/weseeyou-lily-parr-an-interview-100-years-in-the-making-30o8qavmak6ssnl">Read More</a></p>
2241
2242            
2243
2244                
2245            
2246
2247        </div>
2248    </div>
2249
2250                                                            
2251                                                        
2252                                                            
2253                                                            
2254                                                            
2255                                                        
2256                                                            
2257                                                            
2258                                                            
2259                                                                
2260                                                                
2261    <div class="row row-flex entrant" data-cy="entrant">
2262        
2263            <div class="col-12 col-md-5 text-center">
2264                
2265                    <a href="/finalists/responsible-ai-innovation-18m0c5h7rkob54w">
2266                
2267                    
2268                        
2269                            
2270                                <div class="entrant__tag entrant__tag--shortlist">
2271                                    shortlist
2272                                </div>
2273                            
2274                        
2275                    
2276                    
2277                        <img src="/media/Entrants/18M0C5H7RKOB54W_U-Studio_AOTY_UK_In_House_Image_1.png?width=450&amp;height=300&amp;
2277token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2278                    
2279                
2280                    </a>
2281                
2282                
2283                
2284            </div>
2285            <div class="col-12 col-md-7">
2286            <h4>
2287                
2288                    <a href="/finalists/responsible-ai-innovation-18m0c5h7rkob54w">Responsible AI innovation</a>
2289                 
2290            </h4>
2291        
2292            
2293            
2294            
2295                <p><strong>U-Studio/OLIVER</strong></p>
2296            
2297            
2298                    
2299            
2300            
2301            
2302
2303            
2304                
2305                
2306            
2307            <p>
2308                Responsible AI innovation U-Studio is helping to lead an ethical AI revolution.  They worked with key Unilever Business Groups to help develop proprietary frameworks that balance creative acceleration with responsible innovation.  Their approach is about transforming how brands connect with consumers while setting new industry benchmar...
2309            </p>
2310            <p><a href="/finalists/responsible-ai-innovation-18m0c5h7rkob54w">Read More</a></p>
2311
2312            
2313
2314                
2315            
2316
2317        </div>
2318    </div>
2319
2320                                                            
2321                                                        
2322                                                    
2323
2324                                            
2325
2326                                          </div>                                                           
2327                                    
2328                                        </div>
2329                                    
2330                                  </div>
2331                              </div>
2332                          </div>
2333                        
2334                    
2335              
2336            
2337          
2338        
2339          
2340            
2341                <header>
2342                    <h2>LEADERSHIP &amp; TEAM</h2>
2343                </header>
2344                    
2345                      
2346                      
2347                        
2348                            <div class="accordionItem accordionItem--alt">
2349                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
2350                                    <span class="accordionItem__titleText">In-house Agency Leader</span>
2351                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
2352                                </h4>
2353                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
2354                        
2355                    
2356                                  <div class="container p-0">
2357                                      <div class="row">
2358                                        
2359                                          <div class="col">
2360                                        
2361
2362                                            
2363                                                    
2364                                                        
2365                                                            
2366                                                            
2367                                                            
2368                                                                
2369                                                                
2370    <div class="row row-flex entrant" data-cy="entrant">
2371        
2372            <div class="col-12 col-md-5 text-center">
2373                
2374                    <a href="/finalists/itv-creative-dp9yc4r5y2xu3ti">
2375                
2376                    
2377                        
2378                            
2379                                <div class="entrant__tag entrant__tag--winner">
2380                                    winner
2381                                </div>
2382                            
2383                        
2384                    
2385                    
2386                        <img src="/media/Entrants/DP9YC4R5Y2XU3TI_Niki_Garner_ITVCreative_colour.jpg?width=450&amp;height=300&amp;
2386token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2387                    
2388                
2389                    </a>
2390                
2391                
2392                
2393            </div>
2394            <div class="col-12 col-md-7">
2395            <h4>
2396                
2397                    <a href="/finalists/itv-creative-dp9yc4r5y2xu3ti">Niki Garner, Head of Creative</a>
2398                 
2399            </h4>
2400        
2401            
2402            
2403            
2404                <p><strong>ITV Creative</strong></p>
2405            
2406            
2407                    
2408            
2409            
2410            
2411
2412            
2413                
2414                
2415            
2416            <p>
2417                In just two years, Niki Garner has transformed ITV Creative into one of the UK&#x2019;s most progressive and high-performing in-house agencies.Brought in to get the team &#x201C;match fit&#x201D; ahead of the ITVX launch, Garner inherited a traditional promo-focused department and turned it into a strategic, brand-building powerhouse. She streamlined the t...
2418            </p>
2419            <p><a href="/finalists/itv-creative-dp9yc4r5y2xu3ti">Read More</a></p>
2420
2421            
2422
2423                
2424            
2425
2426        </div>
2427    </div>
2428
2429                                                            
2430                                                        
2431                                                            
2432                                                            
2433                                                            
2434                                                                
2435                                                                
2436    <div class="row row-flex entrant" data-cy="entrant">
2437        
2438            <div class="col-12 col-md-5 text-center">
2439                
2440                    <a href="/finalists/rnli-9jrve12fqkahx11">
2441                
2442                    
2443                        
2444                            
2445                                <div class="entrant__tag entrant__tag--highly-=commended">
2446                                    highly commended
2447                                </div>
2448                            
2449                        
2450                    
2451                    
2452                        <img src="/media/Entrants/9JRVE12FQKAHX11_Nicola_Evans_RNLI.jpg?width=450&amp;height=300&amp;
2452token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2453                    
2454                
2455                    </a>
2456                
2457                
2458                
2459            </div>
2460            <div class="col-12 col-md-7">
2461            <h4>
2462                
2463                    <a href="/finalists/rnli-9jrve12fqkahx11">Nicola Evans, Creative Services Manager</a>
2464                 
2465            </h4>
2466        
2467            
2468            
2469            
2470                <p><strong>RNLI</strong></p>
2471            
2472            
2473                    
2474            
2475            
2476            
2477
2478            
2479                
2480                
2481            
2482            <p>
2483                As the leader of the RNLI&#x2019;s in-house creative agency for several years, Nicola Evans has been on a mission to show how the right talent, led in the right way, can deliver creative entirely in-house.  All at a level that competes with &#x2013; or exceeds &#x2013; the quality you&#x2019;d expect from a large external agency. All at considerably less of the e...
2484            </p>
2485            <p><a href="/finalists/rnli-9jrve12fqkahx11">Read More</a></p>
2486
2487            
2488
2489                
2490            
2491
2492        </div>
2493    </div>
2494
2495                                                            
2496                                                        
2497                                                            
2498                                                            
2499                                                            
2500                                                                
2501                                                                
2502    <div class="row row-flex entrant" data-cy="entrant">
2503        
2504            <div class="col-12 col-md-5 text-center">
2505                
2506                    <a href="/finalists/pa-consulting-zw2uhb344g08r66">
2507                
2508                    
2509                        
2510                            
2511                                <div class="entrant__tag entrant__tag--shortlist">
2512                                    shortlist
2513                                </div>
2514                            
2515                        
2516                    
2517                    
2518                        <img src="/media/Entrants/ZW2UHB344G08R66_Bill_Cameron_Pic.jpg?width=450&amp;height=300&amp;
2518token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2519                    
2520                
2521                    </a>
2522                
2523                
2524                
2525            </div>
2526            <div class="col-12 col-md-7">
2527            <h4>
2528                
2529                    <a href="/finalists/pa-consulting-zw2uhb344g08r66">Bill Cameron, Head of Design Studio</a>
2530                 
2531            </h4>
2532        
2533            
2534            
2535            
2536                <p><strong>PA Consulting</strong></p>
2537            
2538            
2539                    
2540            
2541            
2542            
2543
2544            
2545                
2546                
2547            
2548            <p>
2549                PA&#x2019;s Design Studio is my home turf &#x2014; a strong in-house creative team in London, backed by a flexible network of freelance and agency partners. I lead thirteen talented, multi-disciplinary designers, who bring PA&#x2019;s ideas to life across 19 global locations through campaigns, events, reports, bids, video, and digital content.In the past y...
2550            </p>
2551            <p><a href="/finalists/pa-consulting-zw2uhb344g08r66">Read More</a></p>
2552
2553            
2554
2555                
2556            
2557
2558        </div>
2559    </div>
2560
2561                                                            
2562                                                                
2563                                                                
2564    <div class="row row-flex entrant" data-cy="entrant">
2565        
2566            <div class="col-12 col-md-5 text-center">
2567                
2568                    <a href="/finalists/ovo-v2vt2pzj2ytji21">
2569                
2570                    
2571                        
2572                            
2573                                <div class="entrant__tag entrant__tag--shortlist">
2574                                    shortlist
2575                                </div>
2576                            
2577                        
2578                    
2579                    
2580                        <img src="/media/Entrants/V2VT2PZJ2YTJI21_SamD.jpg?width=450&amp;height=300&amp;
2580token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2581                    
2582                
2583                    </a>
2584                
2585                
2586                
2587            </div>
2588            <div class="col-12 col-md-7">
2589            <h4>
2590                
2591                    <a href="/finalists/ovo-v2vt2pzj2ytji21">Sam Dawson, Head of Creative Studio</a>
2592                 
2593            </h4>
2594        
2595            
2596            
2597            
2598                <p><strong>OVO</strong></p>
2599            
2600            
2601                    
2602            
2603            
2604            
2605
2606            
2607                
2608                
2609            
2610            <p>
2611                Since January 2024, Sam Dawson has transformed OVO&#x2019;s Creative Studio into a cohesive in-house agency. Sam leveraged her operational expertise to lead the studio in partnership with the brand team. The result is thriving creativity, with Sam guiding the creative leads, as well as better communication and alignment with the wider busines...
2612            </p>
2613            <p><a href="/finalists/ovo-v2vt2pzj2ytji21">Read More</a></p>
2614
2615            
2616
2617                
2618            
2619
2620        </div>
2621    </div>
2622
2623                                                            
2624                                                        
2625                                                    
2626
2627                                            
2628
2629                                          </div>                                                           
2630                                    
2631                                        </div>
2632                                    
2633                                  </div>
2634                              </div>
2635                          </div>
2636                        
2637                    
2638                      
2639                      
2640                        
2641                            <div class="accordionItem accordionItem--alt">
2642                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
2643                                    <span class="accordionItem__titleText">Best New In-house Agency or Team </span>
2644                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
2645                                </h4>
2646                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
2647                        
2648                    
2649                                  <div class="container p-0">
2650                                      <div class="row">
2651                                        
2652                                          <div class="col">
2653                                        
2654
2655                                            
2656                                                    
2657                                                        
2658                                                            
2659                                                            
2660                                                            
2661                                                                
2662                                                                
2663    <div class="row row-flex entrant" data-cy="entrant">
2664        
2665            <div class="col-12 col-md-5 text-center">
2666                
2667                    <a href="/finalists/sainsburys-zest-best-new-in-house-agency-5dskw6dslpqmkek">
2668                
2669                    
2670                        
2671                            
2672                                <div class="entrant__tag entrant__tag--winner">
2673                                    winner
2674                                </div>
2675                            
2676                        
2677                    
2678                    
2679                        <img src="/media/Entrants/Screenshot%202025-09-12%20at%2014.15.53.png?width=450&amp;height=300&amp;
2679token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2680                    
2681                
2682                    </a>
2683                
2684                
2685                
2686            </div>
2687            <div class="col-12 col-md-7">
2688            <h4>
2689                
2690                    <a href="/finalists/sainsburys-zest-best-new-in-house-agency-5dskw6dslpqmkek">Sainsbury&#x27;s Zest</a>
2691                 
2692            </h4>
2693        
2694            
2695            
2696            
2697            
2698                    
2699            
2700            
2701            
2702
2703            
2704                
2705                
2706            
2707            <p>
2708                Launched in April 2023, Zest has grown into a 175 strong creative powerhouse, delivering over 650 briefs a year and 28,000 product assets for some of the UK&#x2019;s most-loved brands, Tu, Sainsbury&#x2019;s, Habitat, Argos, and Nectar.Our mission is simple: Built to deliver better. Better understanding of customers, better craft, and better agility...
2709            </p>
2710            <p><a href="/finalists/sainsburys-zest-best-new-in-house-agency-5dskw6dslpqmkek">Read More</a></p>
2711
2712            
2713
2714                
2715            
2716
2717        </div>
2718    </div>
2719
2720                                                            
2721                                                        
2722                                                            
2723                                                            
2724                                                            
2725                                                                
2726                                                                
2727    <div class="row row-flex entrant" data-cy="entrant">
2728        
2729            <div class="col-12 col-md-5 text-center">
2730                
2731                    <a href="/finalists/entain-creative-e96bj97as1oa6ji">
2732                
2733                    
2734                        
2735                            
2736                                <div class="entrant__tag entrant__tag--highly-=commended">
2737                                    highly commended
2738                                </div>
2739                            
2740                        
2741                    
2742                    
2743                        <img src="/media/Entrants/E96BJ97AS1OA6JI_Team_Photo_OSP.jpg?width=450&amp;height=300&amp;
2743token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2744                    
2745                
2746                    </a>
2747                
2748                
2749                
2750            </div>
2751            <div class="col-12 col-md-7">
2752            <h4>
2753                
2754                    <a href="/finalists/entain-creative-e96bj97as1oa6ji">Entain</a>
2755                 
2756            </h4>
2757        
2758            
2759            
2760            
2761            
2762                    
2763            
2764            
2765            
2766
2767            
2768                
2769                
2770            
2771            <p>
2772                Entain Creative aren&#x2019;t just an in-house agency. We&#x2019;re a full 360 agency taking briefs across all media channels, including 24 in-house shoots, and acted as lead agency for Ladbrokes, delivering five TVCs while saving the business &#xA3;3.45 million. Along the way we&#x2019;ve created a culture that makes the best people proud to work here.We&#x2019;ve ha...
2773            </p>
2774            <p><a href="/finalists/entain-creative-e96bj97as1oa6ji">Read More</a></p>
2775
2776            
2777
2778                
2779            
2780
2781        </div>
2782    </div>
2783
2784                                                            
2785                                                        
2786                                                            
2787                                                            
2788                                                            
2789                                                                
2790                                                                
2791    <div class="row row-flex entrant" data-cy="entrant">
2792        
2793            <div class="col-12 col-md-5 text-center">
2794                
2795                    <a href="/finalists/bandai-namco-entertainment-europe-in-house-creative-agency-6d0cf5rn531qwmq">
2796                
2797                    
2798                        
2799                            
2800                                <div class="entrant__tag entrant__tag--shortlist">
2801                                    shortlist
2802                                </div>
2803                            
2804                        
2805                    
2806                    
2807                        <img src="/media/Entrants/6D0CF5RN531QWMQ_BNEE_In-House_Team_x_IHA.jpg?width=450&amp;height=300&amp;
2807token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2808                    
2809                
2810                    </a>
2811                
2812                
2813                
2814            </div>
2815            <div class="col-12 col-md-7">
2816            <h4>
2817                
2818                    <a href="/finalists/bandai-namco-entertainment-europe-in-house-creative-agency-6d0cf5rn531qwmq">Bandai Namco Entertainment Europe</a>
2819                 
2820            </h4>
2821        
2822            
2823            
2824            
2825            
2826                    
2827            
2828            
2829            
2830
2831            
2832                
2833                
2834            
2835            <p>
2836                This past year has been amazing for Bandai Namco Europe, with massive hits like Dragon Ball Sparking! ZERO and Elden Ring Nightreign among others. And these releases coincided with the full blossoming of our in-house Creative/Digital Agency. This resulted in incredible brand cases for us, with 360&#xB0; campaigns crafted from A to Z, at an ...
2837            </p>
2838            <p><a href="/finalists/bandai-namco-entertainment-europe-in-house-creative-agency-6d0cf5rn531qwmq">Read More</a></p>
2839
2840            
2841
2842                
2843            
2844
2845        </div>
2846    </div>
2847
2848                                                            
2849                                                                
2850                                                                
2851    <div class="row row-flex entrant" data-cy="entrant">
2852        
2853            <div class="col-12 col-md-5 text-center">
2854                
2855                    <a href="/finalists/powered-by-teamwork-ilfb5amejguphf2">
2856                
2857                    
2858                        
2859                            
2860                                <div class="entrant__tag entrant__tag--shortlist">
2861                                    shortlist
2862                                </div>
2863                            
2864                        
2865                    
2866                    
2867                        <img src="/media/Entrants/ILFB5AMEJGUPHF2_OVO-Campaign_Agency_Awards_25-250813.png?width=450&amp;height=300&amp;
2867token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2868                    
2869                
2870                    </a>
2871                
2872                
2873                
2874            </div>
2875            <div class="col-12 col-md-7">
2876            <h4>
2877                
2878                    <a href="/finalists/powered-by-teamwork-ilfb5amejguphf2">OVO</a>
2879                 
2880            </h4>
2881        
2882            
2883            
2884            
2885            
2886                    
2887            
2888            
2889            
2890
2891            
2892                
2893                
2894            
2895            <p>
2896                In 2024, amid widespread distrust in energy companies, OVO significantly boosted its trust scores. How? With the help of a new hybrid creative studio. Recognising the need to source flexible specialist skills alongside their in-house talent, OVO partnered with Publicis Groupe&#x2019;s LeSHOP. Agency skills met brand knowledge to form a powerh...
2897            </p>
2898            <p><a href="/finalists/powered-by-teamwork-ilfb5amejguphf2">Read More</a></p>
2899
2900            
2901
2902                
2903            
2904
2905        </div>
2906    </div>
2907
2908                                                            
2909                                                                
2910                                                                
2911    <div class="row row-flex entrant" data-cy="entrant">
2912        
2913            <div class="col-12 col-md-5 text-center">
2914                
2915                    <a href="/finalists/building-a-high-impact-media-team-from-the-ground-up-g2gpjmhdqz7rfuz">
2916                
2917                    
2918                        
2919                            
2920                                <div class="entrant__tag entrant__tag--shortlist">
2921                                    shortlist
2922                                </div>
2923                            
2924                        
2925                    
2926                    
2927                        <img src="/media/Entrants/ticketmaster.jpeg?width=450&amp;height=300&amp;
2927token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
2928                    
2929                
2930                    </a>
2931                
2932                
2933                
2934            </div>
2935            <div class="col-12 col-md-7">
2936            <h4>
2937                
2938                    <a href="/finalists/building-a-high-impact-media-team-from-the-ground-up-g2gpjmhdqz7rfuz">Ticketmaster</a>
2939                 
2940            </h4>
2941        
2942            
2943            
2944            
2945            
2946                    
2947            
2948            
2949            
2950
2951            
2952                
2953                
2954            
2955            <p>
2956                In 2023, we launched a centralised in-house paid media team to address a key challenge: local markets lacked the resources to run effective campaigns at scale. What began as a team of three has rapidly evolved into a high-performing, cross-European operation. We partnered with platform experts and established best-practice frameworks t...
2957            </p>
2958            <p><a href="/finalists/building-a-high-impact-media-team-from-the-ground-up-g2gpjmhdqz7rfuz">Read More</a></p>
2959
2960            
2961
2962                
2963            
2964
2965        </div>
2966    </div>
2967
2968                                                            
2969                                                        
2970                                                    
2971
2972                                            
2973
2974                                          </div>                                                           
2975                                    
2976                                        </div>
2977                                    
2978                                  </div>
2979                              </div>
2980                          </div>
2981                        
2982                    
2983                      
2984                      
2985                        
2986                            <div class="accordionItem accordionItem--alt">
2987                                <h4 class="accordionItem__title" data-cy="entrantListing__title">
2988                                    <span class="accordionItem__titleText">In-house Agency of the Year</span>
2989                                    <span class="accordionItem__icon fa fa-chevron-right"></span>
2990                                </h4>
2991                                <div class="accordionItem__detail" data-cy="entrantListing__detail">
2992                        
2993                    
2994                                  <div class="container p-0">
2995                                      <div class="row">
2996                                        
2997                                          <div class="col">
2998                                        
2999
3000                                            
3001                                                    
3002                                                        
3003                                                            
3004                                                            
3005                                                            
3006                                                                
3007                                                                
3008    <div class="row row-flex entrant" data-cy="entrant">
3009        
3010            <div class="col-12 col-md-5 text-center">
3011                
3012                    <a href="/finalists/in-house-agency-of-the-year-this-is-not-just-an-in-house-agency-of9mimuldq83jpa">
3013                
3014                    
3015                        
3016                            
3017                                <div class="entrant__tag entrant__tag--winner">
3018                                    winner
3019                                </div>
3020                            
3021                        
3022                    
3023                    
3024                        <img src="/media/Entrants/OF9MIMULDQ83JPA_782708_EDIT_Smoked_Haddock_fisherman_Farm_to_Foodhall_Tom_Kerridge_James_Stephen_copy.jpg?width=450&amp;height=300&amp;
3024token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3025                    
3026                
3027                    </a>
3028                
3029                
3030                
3031            </div>
3032            <div class="col-12 col-md-7">
3033            <h4>
3034                
3035                    <a href="/finalists/in-house-agency-of-the-year-this-is-not-just-an-in-house-agency-of9mimuldq83jpa">Marks and Spencer Food</a>
3036                 
3037            </h4>
3038        
3039            
3040            
3041            
3042            
3043                    
3044            
3045            
3046            
3047
3048            
3049                
3050                
3051            
3052            <p>
3053                This is not just an in-house agency. This is an in-house agency that, since 2019, has created every single piece of work for M&amp;S Food across advertising, sponsorship, editorial, photography, CRM and online content, by a team of just 35 people. Led by Robbie Black, the in-house team have a strong culture built around honesty, openness, ...
3054            </p>
3055            <p><a href="/finalists/in-house-agency-of-the-year-this-is-not-just-an-in-house-agency-of9mimuldq83jpa">Read More</a></p>
3056
3057            
3058
3059                
3060            
3061
3062        </div>
3063    </div>
3064
3065                                                            
3066                                                        
3067                                                            
3068                                                            
3069                                                            
3070                                                                
3071                                                                
3072    <div class="row row-flex entrant" data-cy="entrant">
3073        
3074            <div class="col-12 col-md-5 text-center">
3075                
3076                    <a href="/finalists/4creative-2gncpwm5fqboa40">
3077                
3078                    
3079                        
3080                            
3081                                <div class="entrant__tag entrant__tag--highly-=commended">
3082                                    highly commended
3083                                </div>
3084                            
3085                        
3086                    
3087                    
3088                        <img src="/media/Entrants/2GNCPWM5FQBOA40_Altogether-Different-LeadImagejpg.jpg?width=450&amp;height=300&amp;
3088token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3089                    
3090                
3091                    </a>
3092                
3093                
3094                
3095            </div>
3096            <div class="col-12 col-md-7">
3097            <h4>
3098                
3099                    <a href="/finalists/4creative-2gncpwm5fqboa40">4creative</a>
3100                 
3101            </h4>
3102        
3103            
3104            
3105            
3106            
3107                    
3108            
3109            
3110            
3111
3112            
3113                
3114                
3115            
3116            <p>
3117                As the industry turns its attention to in-house agencies, one organisation continues to lead. Named Campaign&#x2019;s Top 5 Agency of the Year in 2024&#x2014;alongside Mother, Leo Burnett and adam&amp;eveDDB&#x2014;and recognised as Creative Review&#x2019;s Most Creative In-House Agency, D&amp;AD&#x2019;s Top In-House Agency, Shots Agency of the Year, and Cannes Lions Track Age...
3118            </p>
3119            <p><a href="/finalists/4creative-2gncpwm5fqboa40">Read More</a></p>
3120
3121            
3122
3123                
3124            
3125
3126        </div>
3127    </div>
3128
3129                                                            
3130                                                        
3131                                                            
3132                                                            
3133                                                            
3134                                                                
3135                                                                
3136    <div class="row row-flex entrant" data-cy="entrant">
3137        
3138            <div class="col-12 col-md-5 text-center">
3139                
3140                    <a href="/finalists/bbc-creative-s1s9yimut9oct9x">
3141                
3142                    
3143                        
3144                            
3145                                <div class="entrant__tag entrant__tag--shortlist">
3146                                    shortlist
3147                                </div>
3148                            
3149                        
3150                    
3151                    
3152                        <img src="/media/Entrants/S1S9YIMUT9OCT9X_BBCC_TeamImage.jpg?width=450&amp;height=300&amp;
3152token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3153                    
3154                
3155                    </a>
3156                
3157                
3158                
3159            </div>
3160            <div class="col-12 col-md-7">
3161            <h4>
3162                
3163                    <a href="/finalists/bbc-creative-s1s9yimut9oct9x">BBC Creative</a>
3164                 
3165            </h4>
3166        
3167            
3168            
3169            
3170            
3171                    
3172            
3173            
3174            
3175
3176            
3177                
3178                
3179            
3180            <p>
3181                In the run up to Royal Charter renewal, our role at BBC Creative is now critical in demonstrating the BBC&#x2019;s unique public value.That&#x2019;s why we&#x2019;ve unlocked the public value in every brief. In a world that&#x2019;s more divided than united, we&#x2019;ve brought people together with the Euros and Olympics.When the public were tired of UK politics, we en...
3182            </p>
3183            <p><a href="/finalists/bbc-creative-s1s9yimut9oct9x">Read More</a></p>
3184
3185            
3186
3187                
3188            
3189
3190        </div>
3191    </div>
3192
3193                                                            
3194                                                                
3195                                                                
3196    <div class="row row-flex entrant" data-cy="entrant">
3197        
3198            <div class="col-12 col-md-5 text-center">
3199                
3200                    <a href="/finalists/entain-creative-pkaxvm67j0vpk5i">
3201                
3202                    
3203                        
3204                            
3205                                <div class="entrant__tag entrant__tag--shortlist">
3206                                    shortlist
3207                                </div>
3208                            
3209                        
3210                    
3211                    
3212                        <img src="/media/Entrants/E96BJ97AS1OA6JI_Team_Photo_OSP.jpg?width=450&amp;height=300&amp;
3212token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3213                    
3214                
3215                    </a>
3216                
3217                
3218                
3219            </div>
3220            <div class="col-12 col-md-7">
3221            <h4>
3222                
3223                    <a href="/finalists/entain-creative-pkaxvm67j0vpk5i">Entain Creative</a>
3224                 
3225            </h4>
3226        
3227            
3228            
3229            
3230                <p><strong>Entain</strong></p>
3231            
3232            
3233                    
3234            
3235            
3236            
3237
3238            
3239                
3240                
3241            
3242            <p>
3243                Entain Creative aren&#x2019;t just an in-house agency. We&#x2019;re a full 360 agency taking briefs across all media channels, including 24 in-house shoots, and acted as lead agency for Ladbrokes, delivering five TVCs while saving the business &#xA3;3.45 million. Along the way we&#x2019;ve created a culture that makes the best people proud to work here. We&#x2019;ve h...
3244            </p>
3245            <p><a href="/finalists/entain-creative-pkaxvm67j0vpk5i">Read More</a></p>
3246
3247            
3248
3249                
3250            
3251
3252        </div>
3253    </div>
3254
3255                                                            
3256                                                                
3257                                                                
3258    <div class="row row-flex entrant" data-cy="entrant">
3259        
3260            <div class="col-12 col-md-5 text-center">
3261                
3262                    <a href="/finalists/the-heineken-ddm-team-wxkkkitpt83b0v7">
3263                
3264                    
3265                        
3266                            
3267                                <div class="entrant__tag entrant__tag--shortlist">
3268                                    shortlist
3269                                </div>
3270                            
3271                        
3272                    
3273                    
3274                        <img src="/media/Entrants/WXKKKITPT83B0V7_DDM_Team_Photo_1.jpg?width=450&amp;height=300&amp;
3274token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3275                    
3276                
3277                    </a>
3278                
3279                
3280                
3281            </div>
3282            <div class="col-12 col-md-7">
3283            <h4>
3284                
3285                    <a href="/finalists/the-heineken-ddm-team-wxkkkitpt83b0v7">Heineken</a>
3286                 
3287            </h4>
3288        
3289            
3290            
3291            
3292            
3293                    
3294            
3295            
3296            
3297
3298            
3299                
3300                
3301            
3302            <p>
3303                Background:The decision to in-house Heineken UK&#x2019;s media team was made in 2019, however, due to Covid, this did not really take &#xA;effect until 2021. That year, the team was focused on delivering core aspects of digital media buying, such as OLV, display &#xA;and social. Since then, however, we have grown the team substantially to make sure w...
3304            </p>
3305            <p><a href="/finalists/the-heineken-ddm-team-wxkkkitpt83b0v7">Read More</a></p>
3306
3307            
3308
3309                
3310            
3311
3312        </div>
3313    </div>
3314
3315                                                            
3316                                                                
3317                                                                
3318    <div class="row row-flex entrant" data-cy="entrant">
3319        
3320            <div class="col-12 col-md-5 text-center">
3321                
3322                    <a href="/finalists/pure-play-x-pepsico">
3323                
3324                    
3325                        
3326                            
3327                                <div class="entrant__tag entrant__tag--shortlist">
3328                                    shortlist
3329                                </div>
3330                            
3331                        
3332                    
3333                    
3334                        <img src="/media/Entrants/EEB54CA6P3YZARX_KCC_Team_Pepsico_001.jpg?width=450&amp;height=300&amp;
3334token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3335                    
3336                
3337                    </a>
3338                
3339                
3340                
3341            </div>
3342            <div class="col-12 col-md-7">
3343            <h4>
3344                
3345                    <a href="/finalists/pure-play-x-pepsico">Pure Play x PepsiCo</a>
3346                 
3347            </h4>
3348        
3349            
3350            
3351            
3352            
3353                    
3354            
3355            
3356            
3357
3358            
3359                
3360                
3361            
3362            <p>
3363                Created in 2022, PepsiCo&#x2019;s Krak&#xF3;w&#x202F;Capability&#x202F;Center (KCC) in house media team was designed to become a strategic advantage in the highly competitive FMCG sector and to make PepsiCo self-sufficient in digital media by 2029.&#x202F;The journey began in late&#x202F;2021 when PepsiCo joined forces with Pure&#x202F;Play to design a new capability.&#x202F;By March&#x202F;2022...
3364            </p>
3365            <p><a href="/finalists/pure-play-x-pepsico">Read More</a></p>
3366
3367            
3368
3369                
3370            
3371
3372        </div>
3373    </div>
3374
3375                                                            
3376                                                                
3377                                                                
3378    <div class="row row-flex entrant" data-cy="entrant">
3379        
3380            <div class="col-12 col-md-5 text-center">
3381                
3382                    <a href="/finalists/sips-bites-ocs1kn0z1ryzj1n">
3383                
3384                    
3385                        
3386                            
3387                                <div class="entrant__tag entrant__tag--shortlist">
3388                                    shortlist
3389                                </div>
3390                            
3391                        
3392                    
3393                    
3394                        <img src="/media/Entrants/OCS1KN0Z1RYZJ1N_sips.jpg?width=450&amp;height=300&amp;
3394token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3395                    
3396                
3397                    </a>
3398                
3399                
3400                
3401            </div>
3402            <div class="col-12 col-md-7">
3403            <h4>
3404                
3405                    <a href="/finalists/sips-bites-ocs1kn0z1ryzj1n">Sips &amp; Bites</a>
3406                 
3407            </h4>
3408        
3409            
3410            
3411            
3412            
3413                    
3414            
3415            
3416            
3417
3418            
3419                
3420                
3421            
3422            <p>
3423                Hello, we&#x2019;re Sips &amp; Bites. PepsiCo&#x2019;s in-house creative agency. We&#x2019;re a tightly knit, diverse group of 30 people with a strong, human-first culture. Led by our CCO Matt Watson, we&#x2019;re driven by a shared passion to create human-centric work that grows the business and creates fame. We&#x2019;ve assembled a talented and tireless team from around ...
3424            </p>
3425            <p><a href="/finalists/sips-bites-ocs1kn0z1ryzj1n">Read More</a></p>
3426
3427            
3428
3429                
3430            
3431
3432        </div>
3433    </div>
3434
3435                                                            
3436                                                                
3437                                                                
3438    <div class="row row-flex entrant" data-cy="entrant">
3439        
3440            <div class="col-12 col-md-5 text-center">
3441                
3442                    <a href="/finalists/u-studio-redefining-in-house-excellence-ept3d1g89993tgm">
3443                
3444                    
3445                        
3446                            
3447                                <div class="entrant__tag entrant__tag--shortlist">
3448                                    shortlist
3449                                </div>
3450                            
3451                        
3452                    
3453                    
3454                        <img src="/media/Entrants/EPT3D1G89993TGM_U-Studio_AOTY_UK_In_House_Image_2.png?width=450&amp;height=300&amp;
3454token=SURWRjP2jiUSWHHtv3d41C6boXVuaqs5bm%2B6NJwgSaE%3D" class="img img-fluid" />
3455                    
3456                
3457                    </a>
3458                
3459                
3460                
3461            </div>
3462            <div class="col-12 col-md-7">
3463            <h4>
3464                
3465                    <a href="/finalists/u-studio-redefining-in-house-excellence-ept3d1g89993tgm">U-Studio, redefining in-house excellence</a>
3466                 
3467            </h4>
3468        
3469            
3470            
3471            
3472                <p><strong>U-Studio/OLIVER</strong></p>
3473            
3474            
3475                    
3476            
3477            
3478            
3479
3480            
3481                
3482                
3483            
3484            <p>
3485                U-Studio, redefining in-house excellence U-Studio, Unilever&#x27;s innovative in-house agency, has transformed their marketing capabilities through a unique combination of embedded brand knowledge, cutting-edge technology and diverse talent. U-Studio&#x27;s success lies in continuous evolution to meet Unilever&#x27;s changing needs. They&#x27;ve achieved ...
3486            </p>
3487            <p><a href="/finalists/u-studio-redefining-in-house-excellence-ept3d1g89993tgm">Read More</a></p>
3488
3489            
3490
3491                
3492            
3493
3494        </div>
3495    </div>
3496
3497                                                            
3498                                                        
3499                                                    
3500
3501                                            
3502
3503                                          </div>                                                           
3504                                    
3505                                        </div>
3506                                    
3507                                  </div>
3508                              </div>
3509                          </div>
3510                        
3511                    
3512              
3513            
3514          
3515        
3516
3517    
3518
3519  
3520
3521
3522
3523
3524    
3525
3526</article></section>
3527 
3528        </div>
3529    </section>
3530    </section>
3531
3532
3533  </div>
3534  <div class="footer">
3535    
3536
3537
3538
3539
3540
3541
3542<article class="widget widget-image-widget ">
3543    
3544    
3545        
3546            <figure class="figure">
3547                <img src="/media/Logo/CX_in-hA_logo_port_rev.png" class="figure-img img-fluid rounded" alt="" />
3548                <figcaption class="figure-caption"></figcaption>
3549            </figure>
3550        
3551    
3552</article>
3553
3554            
3555          
3556          
3557
3558          
3559    <div class="widget">
3560      <p>Copyright &copy; 2026 Haymarket Media Group Limited. All Rights Reserved.</p>
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3562              
3563    <nav class="footerNav">
3564    <ul class="navbar-nav">
3565        
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3567  <li class="nav-item">
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3570      
3571<a class="nav-link" target="_blank" href="https://www.haymarket.com/awards/">  Terms &amp; Conditions</a>
3572  </li>
3573
3574        
3575            
3576  <li class="nav-item">
3577      
3578      
3579      
3580<a class="nav-link" target="_blank" href="https://www.haymarket.com/privacy-policy/">  Privacy Policy</a>
3581  </li>
3582
3583        
3584    </ul>
3585</nav>               
3586  </div>
3587
3588  
3589
3590  <div class="modal modal--entrantVid fade" id="videoModal" tabindex="-1" aria-labelledby="videoModalLabel" aria-hidden="true">
3591      <div class="modal-dialog modal-lg">
3592          <div class="modal-content">
3593              <div class="modal-body">
3594                  <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button>
3595                  <iframe width="100%" src=""></iframe>
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3597          </div>
3598      </div>
3599  </div>
3600
3601  
3601<script src="https://www.youtube.com/player_api?modestbranding=1"></script>
3601
3602  
3603  
3603<script src="/TheAwardTheme/vendor/jquery/jquery.min.js?v=_JqT3SQfawRcv_BIHPThkBvs0OEvtFFmqPF_lYI_Cxo"></script>
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