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As you’d already know, the days that they only operated in Denmark are far behind them. Ecco is active in 99 different countries these days with both web shops and physical stores. The brand is known for its high-quality shoes and great (customer) service. </span></span><br /> 707 </p> 708 709<p><span style="font-size:16px"><span style="">However they’re active worldwide, the coupon campaign using the Coupontools services was restricted to American stores only. The 36 stores functioned as test market.</span></span><br /> 710 </p> 711 712<p><span style="font-size:16px"><span style="">Ecco promoted their in-store campaign using posters. It simply mentioned: Text ‘Spin Ecco’ to [SHORTCODE], e.g. (1111). The audience who precisely followed these steps would receive a reply on their message with the coupon URL embedded in the text message. If the recipient then visited the embedded URL, the spin wheel coupon shows up in their browser. If the game was played properly, the user could win discounts on next purchases or a pairs of free shoes. The amount of times a pair of shoes could be won was restricted to a maximum, while the odds of winning discounts were flexible.<br /> 713<strong>Explanation:</strong> The admin set up a max amount of times a prize could be won. When reached, the users couldn’t win the prize anymore. </span></span><br /> 714 </p> 715 716<p><span style="font-size:16px"><span style="">For secure validation, Ecco had set up unique validation passwords for each redeem location. The cashiers of each store had to enter the unique location password assigned to their store, on the user's mobile device. If the coupon wasn't used before and the password was right, the coupon would be successfully validated. This approach, of using unique passwords for each redeem location, made it possible for Ecco to track which store was the most successful and gathered the most conversions.</span></span><br /> 717 </p> 718 719<p><span style="font-size:16px"><span style=""><span style="color:#f39c12"><strong>Why this approach?</strong></span></span></span><br /> 720<span style="font-size:16px"><span style="">Ecco opted for a text message approach because it is accessible for every store visitor. (Almost) Everyone has a mobile device and is capable of sending text messages. That’s why Ecco preferred this approach above (for example) a QR code approach. It resulted in an effective campaign where the threshold for participation was really low. A lot of spin wheels were played and converted at the place. </span></span><br /> 721 </p> 722 723<p><span style="font-size:16px"><span style=""><span style="color:#f39c12"><strong>The campaign summary of Ecco:</strong></span></span></span></p> 724 725<ul> 726 <li><span style="font-size:16px"><span style="">The Ecco team designed an appealing spin wheel</span></span></li> 727 <li><span style="font-size:16px"><span style="">The number of prizes was fixed but the odds were flexible.</span></span></li> 728 <li><span style="font-size:16px"><span style="">Customers could only play the spin wheel once. </span></span></li> 729 <li><span style="font-size:16px"><span style="">Customers could only validate the mobile coupon once at the checkout.</span></span></li> 730 <li><span style="font-size:16px"><span style="">Great engagement and improved in-store conversion rates</span></span></li> 731 <li><span style="font-size:16px"><span style="">Every gesture of the audience is trackable</span></span> 732 <ul style="list-style-type:circle"> 733 <li><span style="font-size:16px"><span style="">The number of messages sent</span></span></li> 734 <li><span style="font-size:16px"><span style="">The number of coupon opens</span></span></li> 735 <li><span style="font-size:16px"><span style="">The number of spin wheels played</span></span></li> 736 <li><span style="font-size:16px"><span style="">The number of opens without validation.</span></span></li> 737 <li><span style="font-size:16px"><span style="">The number of discounts validated</span></span></li> 738 <li><span style="font-size:16px"><span style="">The number of validations for each location</span></span></li> 739 </ul> 740 </li> 741</ul> 742 743<p><br /> 744 </p> 745 746<p><span style="font-size:16px"><span style=""><span style="color:#f39c12"><strong>Takeaways:</strong></span></span></span></p> 747 748<ul> 749 <li><span style="font-size:16px"><span style="">Provide a campaign that is accessible to everyone.</span></span></li> 750 <li><span style="font-size:16px"><span style="">Discounts limited in time trigger FOMO (Fear of missing out), which result in a higher conversion rate at the place. Customers don't want to miss out on something they've won.</span></span></li> 751 <li><span style="font-size:16px"><span style="">No hard promoting. It’s really up to the customer whether they’re up for it.</span></span></li> 752 <li><span style="font-size:16px"><span style="">Provide your audience with pleasant experiences in your store.</span></span></li> 753 <li><span style="font-size:16px"><span style="">Fixed prizes with flexible winning odds.</span></span></li> 754</ul> 755 </div> 756 757 </div> 758 <div class='clearfix mb-20'></div> 759 760 <div class="text-center mt-50"> 761 <div class="owl-carousel m-0"> 762 <!-- item --> 763 <div class="item-box"> 764 <a class="lightbox" href="jpg/messagereceived2.jpg" data-plugin-options='{"type":"image"}'> 765 <figure> 766 <img class="img-fluid" src="jpg/messagereceived2.jpg" alt="ecco in-store gamification use case image"> 767 </figure> 768 </a> 769 </div> 770 <!-- item --> 771 <div class="item-box"> 772 <a class="lightbox" href="png/usecase1.png" data-plugin-options='{"type":"image"}'> 773 <figure> 774 <img class="img-fluid" src="png/usecase1.png" alt="ecco in-store gamification use case image"> 775 </figure> 776 </a> 777 </div> 778 <!-- item --> 779 <div class="item-box"> 780 <a class="lightbox" href="png/usecase2-min.png" data-plugin-options='{"type":"image"}'> 781 <figure> 782 <img class="img-fluid" src="png/usecase2-min.png" alt="ecco in-store gamification use case image"> 783 </figure> 784 </a> 785 </div> 786 <!-- item --> 787 <div class="item-box"> 788 <a class="lightbox" href="png/usecase3.png" data-plugin-options='{"type":"image"}'> 789 <figure> 790 <img class="img-fluid" src="png/usecase3.png" alt="ecco in-store gamification use case image"> 791 </figure> 792 </a> 793 </div> 794 <!-- item --> 795 <div class="item-box"> 796 <a class="lightbox" href="png/usecase4.png" data-plugin-options='{"type":"image"}'> 797 <figure> 798 <img class="img-fluid" src="png/usecase4.png" alt="ecco in-store gamification use case image"> 799 </figure> 800 </a> 801 </div> 802 </div> 803 </div> 804 <div class='clearfix mb-20'></div> 805 806 <div class='clearfix mb-20'></div> 807 808 809 810 </div> 811 </div> 812 </div> 813 </div> 814 815 <div class='pt-0 pb-0'> 816 <div class="apps-testimonial pt-0 pb-150"> 817 <div class="d-shape d-none d-sm-block" data-aos="fade-right" data-aos-duration="2000">D</div> 818 <div class="u-shape d-none d-sm-block" data-aos="fade-left" data-aos-duration="2000">U</div>
819 <img src="https://img.coupontools.com/2020/shape/shape-52.svg" alt="Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers." class="shape-one"> 820 <img src="https://img.coupontools.com/2020/shape/shape-53.svg" alt="Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers." class="shape-two"> 821 <img src="https://img.coupontools.com/2020/shape/shape-45.svg" alt="Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers." class="shape-three"> 822 <img src="https://img.coupontools.com/2020/shape/shape-46.svg" alt="Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers." class="shape-four"> 823 <div class="container pt-60"> 824 <div class="theme-title-one upper-bar"> 825 <h2 class="main-title">Others also read<br> these stories</h2> 826 </div> <!-- /.theme-title-one --> 827 828 <div class="customer-slider"> 829 <div class="item" onclick="location.href='holiday-coupons.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>To reward their existing clients SipWell launched a Holiday Coupon Campaign! 830</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.xis.be/coupontools/cases/df147f03b123ee3ba939589094ad564f.png" alt="SipWell - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">SipWell</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='digital-scratch-cards.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>Oma Fresh Foods recently opened a new location. Check how they used the Coupontools' coupons to gain exposure. 831</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.xis.be/coupontools/cases/fa3cdd156af5eae1fd7cf2006f1df7e8.png" alt="Oma Fresh Food - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Oma Fresh Food</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='pepsico-and-round-table-pizza.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>PepsiCo boosted up Round Table Pizza sales with gamified coupons from Coupontools. 832</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.coupontools.com/cases/pepsico.jpg" alt="Pepsico & Round Table Pizza - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Pepsico & Round Table Pizza </h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='coupons-to-reward-loyalty.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>SipWell launched a gamified coupon campaign to reward their loyal customers. 833</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.xis.be/coupontools/cases/df147f03b123ee3ba939589094ad564f.png" alt="SipWell - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">SipWell</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='burger-king-cyprus.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>Burger King Cyprus uses Coupontools to boost their mobile marketing! 834</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.xis.be/coupontools/cases/6d42b9ac4b43cebddc842bfe44aeaefb.png" alt="Burger King - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Burger King</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='phygital-marketing-campaign.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>Phygital Scratch & Win Marketing case for Coca Cola Belgium 835</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.xis.be/coupontools/cases/14da1b9f8a59884dd675be9a8df300cb.jpg" alt="Coca Cola Belgium - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Coca Cola Belgium</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='melvita---durable-coupons.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>Melvita was interested in using a durable coupon solution: 836</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.xis.be/coupontools/cases/eb55f76fcf2b05c6e2644510defcdf2a.png" alt="Melvita - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Melvita</h5><span>Brand </span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='dave-and-busters.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>Dave & Buster's is a restaurant and entertainment chain with 137 locations across the United States. 837</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.xis.be/coupontools/cases/10d98368284c74fa961550960fd17df2.png" alt="Dave & Buster's - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Dave & Buster's</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='zain-bahrain---gamification.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>Zain Bahrein, a leading telecommunications operator chose to reward loyal customers with gamified coupons. 838</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.coupontools.com/cases/Zain-Logo-Solid-silver.png" alt="Zain Bahrain - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Zain Bahrain</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div><div class="item" onclick="location.href='shell-motor-oils-kenya.html'" style='cursor:pointer;'><div class="customer-block"><p style='height:250px;' class='pb-20'>Shell is the number #1 global lubricant supplier and manufactures a full range of motor oils. 839</p><img src="gif/blank.gif" height="1" width="1" data-src="https://img.coupontools.com/cases/shelllogo.png" alt="Shell Motor Oils Kenya - Mobile Marketing Use Case | Coupontools.com" style="height:50px;margin: 0 auto; opacity:1;" class="lazy owl-lazy"><div class="clearfix mt-10"><div class="customer-info pl-0"><h5 class="name">Shell Motor Oils Kenya</h5><span>Brand</span></div><div class='clearfix'></div><button class='mt-3 btn btn-warning btn-xs' type='button'>Read More <i class='fas fa-arrow-right'></i></button></div></div></div> </div> 840 </div> <!-- /.container --> 841 </div> <!-- /.apps-testimonial --> 842 </div> 843 844 <div class='pt-0 pb-50'> 845 <div class="element-section mb-0"> 846 <footer class="theme-footer-two"> 847 <div class="container"> 848 <div class="row justify-content-between align-items-center pb-20" style='border-bottom:2px solid white;'>
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1210<script> 1211 const dataSet = localStorage.getItem('codetype'); 1212 $(document).ready(function() { 1213 if (dataSet != null && dataSet != '') { 1214 Setcodes(dataSet); 1215 } 1216 }); 1217 1218 let itemsArray = []; 1219 1220 function Setcodes(type) { 1221 1222 if (type == 'php') { 1223 oposite = 'node'; 1224 oposite2 = 'ruby'; 1225 oposite3 = 'cURL'; 1226 oposite4 = 'python'; 1227 oposite5 = 'csharp'; 1228 } else if (type == 'node') { 1229 oposite = 'php'; 1230 oposite2 = 'ruby'; 1231 oposite3 = 'cURL'; 1232 oposite4 = 'python'; 1233 oposite5 = 'csharp'; 1234 } else if (type == 'ruby') { 1235 oposite = 'php'; 1236 oposite2 = 'node'; 1237 oposite3 = 'cURL'; 1238 oposite4 = 'python'; 1239 oposite5 = 'csharp'; 1240 } else if (type == 'cURL') { 1241 oposite = 'php'; 1242 oposite2 = 'node'; 1243 oposite3 = 'ruby'; 1244 oposite4 = 'python'; 1245 oposite5 = 'csharp'; 1246 } else if (type == 'python') { 1247 oposite = 'php'; 1248 oposite2 = 'node'; 1249 oposite3 = 'ruby'; 1250 oposite4 = 'cURL'; 1251 oposite5 = 'csharp'; 1252 } else if (type == 'csharp') { 1253 oposite = 'php'; 1254 oposite2 = 'node'; 1255 oposite3 = 'ruby'; 1256 oposite4 = 'cURL'; 1257 oposite5 = 'python'; 1258 } 1259 1260 1261 $(".btn_" + type).addClass('active'); 1262 $(".btn_" + type).addClass('btn-primary'); 1263 $(".btn_" + type).removeClass('btn-secondary'); 1264 1265 $(".btn_" + oposite).removeClass('active'); 1266 $(".btn_" + oposite).addClass('btn-secondary'); 1267 $(".btn_" + oposite).removeClass('btn-primary'); 1268 1269 $(".btn_" + oposite2).removeClass('active'); 1270 $(".btn_" + oposite2).addClass('btn-secondary'); 1271 $(".btn_" + oposite2).removeClass('btn-primary'); 1272 1273 $(".btn_" + oposite3).removeClass('active'); 1274 $(".btn_" + oposite3).addClass('btn-secondary'); 1275 $(".btn_" + oposite3).removeClass('btn-primary'); 1276 1277 $(".btn_" + oposite4).removeClass('active'); 1278 $(".btn_" + oposite4).addClass('btn-secondary'); 1279 $(".btn_" + oposite4).removeClass('btn-primary'); 1280 1281 $(".btn_" + oposite5).removeClass('active'); 1282 $(".btn_" + oposite5).addClass('btn-secondary'); 1283 $(".btn_" + oposite5).removeClass('btn-primary'); 1284 1285 $("." + type).slideDown("fast"); 1286 $("." + oposite).slideUp("fast"); 1287 $("." + oposite2).slideUp("fast"); 1288 $("." + oposite3).slideUp("fast"); 1289 $("." + oposite4).slideUp("fast"); 1290 $("." + oposite5).slideUp("fast"); 1291 1292 localStorage.clear(); 1293 if (type != 'cURL') { 1294 localStorage.setItem('codetype', type); 1295 } 1296 } 1297</script>
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1301<script> 1302 (function() { 1303 var cssMain = document.createElement('link'); 1304 cssMain.href = 'css/owl.carousel.css'; 1305 cssMain.rel = 'stylesheet'; 1306 cssMain.type = 'text/css'; 1307 document.getElementsByTagName('head')[0].appendChild(cssMain); 1308 1309 var cssMain = document.createElement('link'); 1310 cssMain.href = 'css/owl.theme.css'; 1311 cssMain.rel = 'stylesheet'; 1312 cssMain.type = 'text/css'; 1313 document.getElementsByTagName('head')[0].appendChild(cssMain); 1314 1315 var cssMain = document.createElement('link'); 1316 cssMain.href = 'css/animate.css'; 1317 cssMain.rel = 'stylesheet'; 1318 cssMain.type = 'text/css'; 1319 document.getElementsByTagName('head')[0].appendChild(cssMain); 1320 1321 var cssMain = document.createElement('link'); 1322 cssMain.href = 'css/magnific-popup.css'; 1323 cssMain.rel = 'stylesheet'; 1324 cssMain.type = 'text/css'; 1325 document.getElementsByTagName('head')[0].appendChild(cssMain); 1326 1327 var cssMain = document.createElement('link'); 1328 cssMain.href = 'css/aos.css'; 1329 cssMain.rel = 'stylesheet'; 1330 cssMain.type = 'text/css'; 1331 document.getElementsByTagName('head')[0].appendChild(cssMain); 1332 1333 var cssMain = document.createElement('link'); 1334 cssMain.href = 'css/custom-animation.min.css'; 1335 cssMain.rel = 'stylesheet'; 1336 cssMain.type = 'text/css'; 1337 document.getElementsByTagName('head')[0].appendChild(cssMain); 1338 1339 var cssMain = document.createElement('link'); 1340 cssMain.href = 'css/fa-animations.min.css'; 1341 cssMain.rel = 'stylesheet'; 1342 cssMain.type = 'text/css'; 1343 document.getElementsByTagName('head')[0].appendChild(cssMain); 1344 1345 var cssMain = document.createElement('link'); 1346 cssMain.href = 'css/style.css'; 1347 cssMain.rel = 'stylesheet'; 1348 cssMain.type = 'text/css'; 1349 document.getElementsByTagName('head')[0].appendChild(cssMain); 1350 1351 var cssMain = document.createElement('link'); 1352 cssMain.href = 'css/jquery-ui.min.css'; 1353 cssMain.rel = 'stylesheet'; 1354 cssMain.type = 'text/css'; 1355 document.getElementsByTagName('head')[0].appendChild(cssMain); 1356 1357 var cssMain = document.createElement('link'); 1358 cssMain.href = 'css/selectize.css'; 1359 cssMain.rel = 'stylesheet'; 1360 cssMain.type = 'text/css'; 1361 document.getElementsByTagName('head')[0].appendChild(cssMain); 1362 1363 var cssMain = document.createElement('link'); 1364 cssMain.href = 'css/tabs.css'; 1365 cssMain.rel = 'stylesheet'; 1366 cssMain.type = 'text/css'; 1367 document.getElementsByTagName('head')[0].appendChild(cssMain); 1368 })(); 1369 </script>
1369 1370
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1408 1409 1410 1411 <noscript> 1412 Your browser does not support JavaScript! 1413 </noscript> 1414 1415 1416
1416<script> 1417 //ajax fails reporting naar devtesting 1418 $(document).ajaxError(function (event, jqxhr, settings, thrownError) { 1419 if (!window.running) { 1420 window.running = true; 1421 var dataX = { 1422 jqxhr: jqxhr, 1423 settings: settings, 1424 thrownError: thrownError 1425 }; 1426 if (jqxhr.status != 0) { 1427 $.ajax({ 1428 type: "POST", 1429 url: "https://www.coupontools.com/essentials/ajax_log_slack.php", 1430 dataType: "json", 1431 data: JSON.stringify(dataX), 1432 }).done(function (data) { 1433 window.running = false; 1434 }); 1435 } 1436 } 1437 }); 1438 </script>
1438 1439 1440 </div> <!-- /.main-page-wrapper --> 1441</body> 1442 1443 1444<!-- Mirrored from www.coupontools.com/en/use-cases/54/ecco-in-store-gamification by HTTrack Website Copier/3.x [XR&CO'2014], Wed, 04 Mar 2026 02:06:41 GMT --> 1445</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.