https://boombam.app/assets/avatar-guide-worksheet-A3iaw9_f.js

1import{j as e,L as _,B as s,bi as l,C as r,b as a,d as t,F as m,e as i,cr as x,U as o,n as g,h as p,T as c,V as j,l as u,aP as b,p as f,c2 as y}from"./index-CuSEeJFb.js";import{C as v}from"./copy-Ctw93tQ7.js";import{C as n}from"./circle-check-DSSdNCFx.js";function P(){const d=()=>{navigator.clipboard.writeText(`CUSTOMER AVATAR WORKSHEET
2===============================
3
4🎯 BASIC INFORMATION
5────────────────────
6Avatar Name: _________________________________
7Service/Offer: _________________________________
8Avatar Type: ☐ B2B (Commercial)  ☐ B2C (Residential)
9
10📊 DEMOGRAPHICS (Who are they?)
11────────────────────────────────
12Age Range: _________________________________
13Income Level: _________________________________
14Location/Geography: _________________________________
15Property Type: ☐ Homeowner  ☐ Renter  ☐ Business Owner
16Life Stage: _________________________________
17(Examples: New parents, Empty nesters, Growing business, etc.)
18
19💭 PSYCHOGRAPHICS (Why do they buy?)
20──────────────────────────────────────
21Core Values (Pick top 3):
22☐ Family & relationships
23☐ Career success
24☐ Financial security
25☐ Health & wellness
26☐ Freedom & flexibility
27☐ Recognition & status
28☐ Personal growth
29☐ Community & belonging
30
31Lifestyle Description:
32_____________________________________________________________
33_____________________________________________________________
34
35Decision-Making Style:
36☐ Status Seeker (Image-driven, wants premium)
37☐ Pragmatic Protector (Safety-focused, risk-averse)
38☐ Value Optimizer (ROI-conscious, compares options)
39☐ Busy Professional (Time-pressed, convenience-focused)
40
41🚨 PAIN POINTS (What keeps them up at night?)
42────────────────────────────────────────────────
43Primary Pain (RED - Critical):
44_____________________________________________________________
45
46Secondary Pains (YELLOW - Important):
471. _____________________________________________________________
482. _____________________________________________________________
49
50🎯 GOALS & DESIRES (What do they want to achieve?)
51────────────────────────────────────────────────────
52Primary Goal:
53_____________________________________________________________
54
55Secondary Goals:
561. _____________________________________________________________
572. _____________________________________________________________
58
59🛒 BUYING BEHAVIOR (How do they buy?)
60──────────────────────────────────────
61Decision Journey Stage They're At:
62☐ Awareness (Just realized they have a problem)
63☐ Consideration (Researching solutions)
64☐ Decision (Ready to buy, comparing providers)
65
66Information Sources (Where they research):
67☐ Google Search
68☐ Social Media (Facebook, Instagram, TikTok)
69☐ Review Sites (Google Reviews, Yelp, etc.)
70☐ Referrals from friends/family
71☐ Industry publications/websites
72
73Primary Decision Influencers:
74☐ Spouse/partner
75☐ Business partner
76☐ Online reviews
77☐ Price comparison
78☐ Expert recommendations
79
80Buying Timeline:
81☐ Immediate (within 1 week)
82☐ Short-term (1-4 weeks)
83☐ Medium-term (1-3 months)
84☐ Long-term (3+ months)
85
86💬 MESSAGING THAT RESONATES
87──────────────────────────────
88Based on their psychographics, what messaging hook works best?
89
90If Status Seeker:
91"Transform your [space/business] into the showcase of the neighborhood"
92
93If Pragmatic Protector:
94"Protect your [family/business] with proven, reliable solutions"
95
96If Value Optimizer:
97"Smart solutions that deliver results without breaking the bank"
98
99If Busy Professional:
100"Fast, convenient service that fits your schedule"
101
102Your Custom Message:
103_____________________________________________________________
104_____________________________________________________________
105
106✅ AVATAR VALIDATION CHECKLIST
107───────────────────────────────
108☐ Based on real customer data (not guesses)
109☐ Demographics are actionable (income, location, property type)
110☐ Psychographics explain WHY they buy
111☐ Pain points are specific and urgent
112☐ Goals connect to emotional drivers
113☐ Behavioral patterns are observable

114☐ Messaging matches their values
115☐ Can identify where to find them
116
117📝 NOTES & INSIGHTS
118────────────────────
119_____________________________________________________________
120_____________________________________________________________
121_____________________________________________________________`),y({title:"Template copied!",description:"The avatar worksheet template has been copied to your clipboard."})},h=()=>{window.print()};return e.jsxs("div",{className:"min-h-screen bg-gray-50",children:[e.jsx("div",{className:"sticky top-0 z-40 bg-white border-b shadow-sm print:hidden",children:e.jsx("div",{className:"max-w-7xl mx-auto px-4 sm:px-6 lg:px-8",children:e.jsxs("nav",{className:"flex items-center justify-between h-16",children:[e.jsx("div",{className:"flex items-center gap-2",children:e.jsx(_,{href:"/avatar-guide-behavior",children:e.jsxs(s,{variant:"ghost",size:"sm",className:"gap-2",children:[e.jsx(l,{className:"w-4 h-4"}),"Back"]})})}),e.jsxs("div",{className:"hidden md:flex items-center gap-2",children:[e.jsx(_,{href:"/avatar-guide-introduction",children:e.jsx(s,{variant:"ghost",size:"sm",children:"Introduction"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(_,{href:"/avatar-guide-demographics",children:e.jsx(s,{variant:"ghost",size:"sm",children:"Demographics"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(_,{href:"/avatar-guide-psychographics",children:e.jsx(s,{variant:"ghost",size:"sm",children:"Psychographics"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(_,{href:"/avatar-guide-pain-goals",children:e.jsx(s,{variant:"ghost",size:"sm",children:"Pain Points & Goals"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(_,{href:"/avatar-guide-behavior",children:e.jsx(s,{variant:"ghost",size:"sm",children:"Behavior"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx("span",{className:"text-sm font-medium text-orange-600",children:"Worksheet"})]})]})})}),e.jsx("div",{className:"max-w-4xl mx-auto p-4 sm:p-6 lg:p-8",children:e.jsxs("div",{className:"space-y-6",children:[e.jsxs(r,{className:"bg-gradient-to-r from-green-50 to-emerald-100 border-green-200",children:[e.jsx(a,{children:e.jsxs(t,{className:"text-2xl sm:text-3xl flex items-center gap-3",children:[e.jsx(m,{className:"w-8 h-8 text-green-600"}),"Avatar Worksheet & Template"]})}),e.jsxs(i,{children:[e.jsx("p",{className:"text-lg text-gray-700 mb-4",children:"Congratulations! 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Interview 3-5 of your best customers or analyze your testimonials/reviews using the techniques you learned."})]})]}),e.jsxs("li",{className:"flex items-start gap-3",children:[e.jsx("span",{className:"flex-shrink-0 w-8 h-8 bg-orange-100 text-orange-600 rounded-full flex items-center justify-center font-semibold",children:"2"}),e.jsxs("div",{children:[e.jsx("strong",{children:"Look for patterns, not outliers"}),e.jsx("p",{className:"text-sm text-gray-600 mt-1",children:"If 80% of your best customers share a trait, that's a strong signal. One-off characteristics don't define your avatar."})]})]}),e.jsxs("li",{className:"flex items-start gap-3",children:[e.jsx("span",{className:"flex-shrink-0 w-8 h-8 bg-orange-100 text-orange-600 rounded-full flex items-center justify-center font-semibold",children:"3"}),e.jsxs("div",{children:[e.jsx("strong",{children:"Be specific, not broad"}),e.jsx("p",{className:"text-sm text-gray-600 mt-1",children:'"35-45 year old suburban homeowner with $100k-$150k income" is better than "middle-aged people who need my service."'})]})]}),e.jsxs("li",{className:"flex items-start gap-3",children:[e.jsx("span",{className:"flex-shrink-0 w-8 h-8 bg-orange-100 text-orange-600 rounded-full flex items-center justify-center font-semibold",children:"4"}),e.jsxs("div",{children:[e.jsx("strong",{children:"Connect pain to goals"}),e.jsx("p",{className:"text-sm text-gray-600 mt-1",children:"Your service bridges the gap between their current pain and their desired outcome. Make that c

121onnection explicit."})]})]}),e.jsxs("li",{className:"flex items-start gap-3",children:[e.jsx("span",{className:"flex-shrink-0 w-8 h-8 bg-orange-100 text-orange-600 rounded-full flex items-center justify-center font-semibold",children:"5"}),e.jsxs("div",{children:[e.jsx("strong",{children:"Test and refine"}),e.jsx("p",{className:"text-sm text-gray-600 mt-1",children:"Your avatar evolves as you learn more. Update it quarterly based on new customer insights."})]})]})]})})]}),e.jsxs(r,{className:"bg-blue-50 border-blue-200",children:[e.jsx(a,{children:e.jsxs(t,{className:"text-xl flex items-center gap-2",children:[e.jsx(u,{className:"w-6 h-6 text-blue-600"}),"Example: Completed Avatar for HVAC Company"]})}),e.jsxs(i,{className:"space-y-3 text-sm",children:[e.jsxs("div",{className:"bg-white p-4 rounded-lg border border-blue-200",children:[e.jsx("p",{className:"font-semibold text-blue-900 mb-2",children:"🎯 Basic Information"}),e.jsxs("p",{children:[e.jsx("strong",{children:"Avatar Name:"}),' "Cautious Carl"']}),e.jsxs("p",{children:[e.jsx("strong",{children:"Service:"})," Premium HVAC System Installation"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Type:"})," B2C (Residential)"]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border border-blue-200",children:[e.jsx("p",{className:"font-semibold text-blue-900 mb-2",children:"📊 Demographics"}),e.jsxs("p",{children:[e.jsx("strong",{children:"Age:"})," 45-60"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Income:"})," $120k-$250k+"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Location:"})," Suburban, 20-mile radius"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Property:"})," Homeowner, 2500+ sq ft, 15+ year-old HVAC"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Life Stage:"}

121)," Established family, kids in high school/college"]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border border-blue-200",children:[e.jsx("p",{className:"font-semibold text-blue-900 mb-2",children:"💭 Psychographics"}),e.jsxs("p",{children:[e.jsx("strong",{children:"Core Values:"})," Family safety, long-term investment, peace of mind"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Lifestyle:"})," Preventive mindset, researches thoroughly, values expertise"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Decision Style:"})," Pragmatic Protector - wants proven reliability, warranties"]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border border-blue-200",children:[e.jsx("p",{className:"font-semibold text-blue-900 mb-2",children:"🚨 Pain Points"}),e.jsxs("p",{children:[e.jsx("strong",{children:"Primary:"})," Fear of system failing during extreme weather (safety concern)"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Secondary:"})," Rising energy bills, frequent repairs on old system"]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border border-blue-200",children:[e.jsx("p",{className:"font-semibold text-blue-900 mb-2",children:"🎯 Goals"}),e.jsxs("p",{children:[e.jsx("strong",{children:"Primary:"})," Protect family comfort and safety with a reliable system"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Secondary:"})," Lower energy costs, avoid emergency breakdowns"]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border border-blue-200",children:[e.jsx("p",{className:"font-semibold text-blue-900 mb-2",children:"🛒 Buying Behavior"}),e.jsxs("p",{children:[e.jsx("strong",{children:"Stage:"})," Consideration (actively researching before system fails)"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Research:"})," Google reviews, referrals from neighbors, manufacturer websites"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Influencers:"})," Spouse input, professional recommendations, warranty terms"]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Timeline:"})," 1-3 months (planning ahead, not emergency)"]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border border-blue-200",children:[e.jsx("p",{className:"font-semibold text-blue-900 mb-2",children:"💬 Messaging"}),e.jsx("p",{className:"italic",children:'"Protect your family with premium HVAC systems backed by industry-leading warranties. Our certified technicians ensure reliable comfort year-round, with transparent pricing and no surprises."'})]})]})]}),e.jsxs(r,{children:[e.jsx(a,{children:e.jsx(t,{className:"text-xl",children:"Team Workshop Guide (Optional)"})}),e.jsxs(i,{className:"space-y-4",children:[e.jsx("p",{className:"text-gray-700",children:"Want to create avatars as a team? Here's a 90-minute workshop agenda:"}),e.jsxs("div",{className:"space-y-3",children:[e.jsxs("div",{className:"flex items-start gap-3 p-3 border-l-4 border-orange-500 bg-gray-50 rounded-r",children:[e.jsx("span",{className:"font-semibold text-orange-600 min-w-[80px]",children:"0:00-0:15"}),e.jsxs("div",{children:[e.jsx("strong",{children:"Review customer data"}),e.jsx("p",{className:"text-sm text-gray-600",children:"Review testimonials, customer interviews, sales notes together"})]})]}),e.jsxs("div",{className:"flex items-start gap-3 p-3 border-l-4 border-orange-500 bg-gray-50 rounded-r",children:[e.jsx("span",{className:"font-semibold text-orange-600 min-w-[80px]",children:"0:15-0:30"}),e.jsxs("div",{children:[e.jsx("strong",{children:"Demographics brainstorm"}),e.jsx("p",{className:"text-sm text-gray-600",children:"What patterns do we see? Income ranges? Locations? 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Use the Avatar Creator tool to build your first customer avatar using everything you've learned."}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-3",children:[e.jsx(_,{href:"/client-avatars",children:e.jsxs(s,{className:"gap-2 bg-orange-600 hover:bg-orange-700",children:[e.jsx(o,{className:"w-4 h-4"}),"Go to Avatar Creator"]})}),e.jsx(_,{href:"/marketing-coach",children:e.jsxs(s,{variant:"outline",className:"gap-2",children:[e.jsx(b,{className:"w-4 h-4"}),"Back to Marketing Coach"]})})]})]})]}),e.jsxs(r,{className:"bg-green-50 border-green-200",children:[e.jsx(a,{children:e.jsx(t,{className:"text-xl",children:"Final Reminders"})}),e.jsx(i,{children:e.jsxs("ul",{className:"space-y-2",children:[e.jsxs("li",{className:"flex items-start gap-2",children:[e.jsx(n,{className:"w-5 h-5 text-green-600 flex-shrink-0 mt-0.5"}),e.jsxs("span",{className:"text-gray-700",children:[e.jsx("strong",{children:"One avatar at a time."})," If you serve multiple distinct audiences, create separate avatars for each."]})]}),e.jsxs("li",{className:"flex items-start gap-2",children:[e.jsx(n,{className:"w-5 h-5 text-green-600 flex-shrink-0 mt-0.5"}),e.jsxs("span",{className:"text-gray-700",children:[e.jsx("strong",{children:"Real data beats assumptions."})," Your gut feeling is a starting point, but customer interviews validate it."]})]}),e.jsxs("li",{className:"flex items-start gap-2",children:[e.jsx(n,{className:"w-5 h-5 text-green-600 flex-shrink-0 mt-0.5"}),e.jsxs("span",{className:"text-gray-700",children:[e.jsx("strong",{children:"Avatars evolve."})," Update quarterly as you learn more about your customers."]})]}),e.jsxs("li",{className:"flex items-start gap-2",children:[e.jsx(n,{className:"w-5 h-5 text-green-600 flex-shrink-0 mt-0.5"}),e.jsxs("span",{className:"text-gray-700",children:[e.jsx("strong",{children:"Use it everywhere."})," Your avatar should inform your copy, offers, targeting, and channel selection."]})]}),e.jsxs("li",{className:"flex items-start gap-2",children:[e.jsx(n,{className:"w-5 h-5 text-green-600 flex-shrink-0 mt-0.5"}),e.jsxs("span",{className:"text-gray-700",children:[e.jsx("strong",{children:"Specificity wins."})," Better to speak perfectly to 1,000 people than vaguely to 100,000."]})]})]})})]}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4 justify-between items-center mt-8 pt-6 border-t print:hidden",children:[e.jsx(_,{href:"/avatar-guide-behavior",children:e.jsxs(s,{variant:"outline",className:"gap-2",children:[e.jsx(l,{className:"w-4 h-4"}),"Previous: Behavior"]})}),e.jsx(_,{href:"/client-avatars",children:e.jsxs(s,{size:"lg",className:"gap-2 bg-orange-600 hover:bg-orange-700",children:["Start Creating Avatars",e.jsx(f,{className:"w-5 h-5"})]})})]})]})})]})}export{P as default};