https://boombam.app/assets/campaign-guide-messaging-D7QSTNH6.js

1import{j as e,L as i,B as r,bi as u,w as j,C as n,b as l,d as c,e as o,Q as f,s as a,aP as v,S as N,bk as b,p as y}from"./index-CuSEeJFb.js";function k(){const h=[{element:"Hook",purpose:"Stop the scroll",timeframe:"3 seconds",examples:["Question that hits a nerve","Surprising statistic","Relatable problem","Bold statement"],good:'"Still cleaning your house the same way your grandma did?"',bad:'"We offer cleaning services"'},{element:"Problem",purpose:"Agitate the pain",timeframe:"10 seconds",examples:["Current frustrations","Hidden costs","Emotional impact","What they're missing"],good:'"You spend 8 hours every week cleaning instead of with family"',bad:'"Cleaning is hard"'},{element:"Solution",purpose:"Present the transformation",timeframe:"15 seconds",examples:["Your unique approach","Key benefits","Speed to results","Ease of process"],good:'"Our 2-hour deep clean gives you your entire weekend back"',bad:'"We clean houses"'},{element:"Proof",purpose:"Build credibility",timeframe:"10 seconds",examples:["Customer results","Testimonials","Statistics","Guarantees"],good:`"Join 500+ families who haven't cleaned in years"`,bad:`"We're really good"`},{element:"Call to Action",purpose:"Tell them what to do",timeframe:"5 seconds",examples:["Specific next step","Create urgency","Remove friction","Single action"],good:'"Book your first clean for 50% off - only 5 spots left this week"',bad:'"Contact us for more information"'}],x=[{emotion:"Fear of Missing Out",trigger:"Limited availability, others taking action",example:'"Neighbors are already enjoying cleaner homes..."'},{emotion:"Desire for Status",trigger:"Social proof, exclusivity",example:'"Join our exclusive VIP cleaning club"'},{emotion:"Need for Security",trigger:"Guarantees, trust signals",example:'"Bonded, insured, and background-checked teams"'},{emotion:"Want for Freedom",trigger:"Time savings, convenience",example:'"Imagine never thinking about cleaning again"'},{emotion:"Pride in Smart Choices",trigger:"Value, insider knowledge",example:'"Smart homeowners discovered this secret..."'}],g=[{name:"PAS (Problem-Agitate-Solution)",structure:"Problem → Make it worse → Your solution",example:"Spending weekends cleaning? → Missing kids' games and family time → We give you Saturdays back",bestFor:"Problem-aware audiences"},{name:"Before-After-Bridge",structure:"Current state → Desired state → How to get there",example:"Stressed about cleaning → Relaxed, clean home → Our weekly service bridges the gap",bestFor:"Transformation-focused offers"},{name:"AIDA (Attention-Interest-Desire-Action)",structure:"Hook → Build interest → Create want → Clear CTA",example:"Hate cleaning? → New eco method takes half the time → Imagine weekends free → Book now",bestFor:"Cold audiences"},{name:"Star-Story-Solution",structure:"Hero → Their journey → Your role",example:"Meet Sarah → Working mom, no time → Our service saved her sanity",bestFor:"Story-driven campaigns"}

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Get it right, and marketing feels effortless. Get it wrong, and no amount of targeting or budget can save you."}),e.jsx("div",{className:"bg-white/80 rounded-lg p-4",children:e.jsxs("p",{className:"font-semibold text-gray-800",children:[e.jsx(f,{className:"w-5 h-5 inline mr-2 text-purple-600"}),"Golden Rule: Speak to emotions first, logic second. 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mt-8",children:[e.jsx(i,{href:"/campaign-guide-targeting",children:e.jsxs(r,{variant:"outline",size:"lg",className:"gap-2 w-full sm:w-auto",children:[e.jsx(b,{className:"w-5 h-5"}),"Back to Targeting"]})}),e.jsx(i,{href:"/campaign-guide-channels",children:e.jsxs(r,{size:"lg",className:"gap-2 w-full sm:w-auto",children:["Next: Choose Channels",e.jsx(y,{className:"w-5 h-5"})]})})]})]})})]})}export{k as default};