https://boombam.app/assets/workflow-guide-channels-CP_bKmFo.js

1import{j as e,L as i,B as r,bi as u,w as p,C as n,b as l,d as o,e as c,s as d,p as h,M as j,bk as w,aE as f,F as b,b$ as N,Q as v}from"./index-CuSEeJFb.js";import{F as y}from"./facebook-BJe1dDtq.js";import{M as k}from"./mail-Dl1RGATy.js";import{L as S}from"./linkedin-Ds6akugu.js";import{Y as A}from"./youtube-DlkBaL0D.js";function E(){const x=[{name:"Facebook/Instagram Ads",icon:e.jsx(y,{className:"w-5 h-5"}),bestFor:["Problem Unaware","Problem Aware"],pros:["Massive reach","Detailed targeting","Visual storytelling","Cost-effective for awareness"],cons:["iOS tracking limitations","Ad fatigue","Requires creative assets"],tips:"Use video content for Problem Unaware, carousel ads for Solution Aware",budget:"$500-$5,000/month"},{name:"Google Ads",icon:e.jsx(f,{className:"w-5 h-5"}),bestFor:["Problem Aware","Solution Aware","Your Solution Aware"],pros:["High intent traffic","Immediate results","Precise keyword targeting"],cons:["Expensive for competitive keywords","Requires ongoing optimization"],tips:"Focus on long-tail keywords for Problem Aware stage",budget:"$1,000-$10,000/month"},{name:"Email Marketing",icon:e.jsx(k,{className:"w-5 h-5"}),bestFor:["Solution Aware","Your Solution Aware","Decision Stage"],pros:["Direct communication","High ROI","Automation possible","Owned audience"],cons:["Requires list building","Deliverability challenges"],tips:"Segment by awareness level for personalized messaging",budget:"$100-$500/month"},{name:"Direct Mail",icon:e.jsx(b,{className:"w-5 h-5"}),bestFor:["Problem Unaware","Decision Stage"],pros:["Physical presence","Less competition","

1Local targeting"],cons:["Higher cost per piece","Slower feedback"],tips:"Use for high-value services in specific neighborhoods",budget:"$0.50-$2.00 per piece"},{name:"Phone Calls",icon:e.jsx(N,{className:"w-5 h-5"}),bestFor:["Your Solution Aware","Decision Stage"],pros:["Personal connection","Immediate objection handling","High close rate"],cons:["Time intensive","Requires skilled sales team"],tips:"Warm up leads with email before calling",budget:"$50-$200 per sale"},{name:"LinkedIn Outreach",icon:e.jsx(S,{className:"w-5 h-5"}),bestFor:["Solution Aware","Your Solution Aware"],pros:["B2B focused","Professional context","Direct decision-maker access"],cons:["Time intensive","Limited to B2B"],tips:"Provide value before pitching",budget:"$500-$2,000/month"},{name:"YouTube Videos",icon:e.jsx(A,{className:"w-5 h-5"}),bestFor:["Problem Unaware","Problem Aware"],pros:["SEO benefits","Evergreen content","Trust building"],cons:["Production time/cost","Slow initial growth"],tips:'Create "how to" content for Problem Aware stage',budget:"$500-$5,000 per video"},{name:"SMS Marketing",icon:e.jsx(v,{className:"w-5 h-5"}),bestFor:["Your Solution Aware","Decision Stage"],pros:["98% open rate","Immediate delivery","Mobile-first"],cons:["Character limits","Permission required","Can feel intrusive"],tips:"Use for time-sensitive offers only",budget:"$0.01-$0.05 per message"}],g=[{title:"Residential Service Business",sequence:[{stage:"Problem Unaware",channel:"Facebook Video Ad",message:'"Is your home making you sick? 5 signs of poor indoor air quality"'},{stage:"Problem Aware",channel:"Google Search Ad",message:'"Professional air quality testing - Free consultation"'},{stage:"Solution Aware",channel:"Email Series",message:'"Why HomeComfort beats other HVAC companies (3 key differences)"'},{stage:"Your Solution Aware",channel:"Retargeting Ad",message:'"See what your neighbors are saying about us"'},{stage:"Decision",channel:"SMS",message:'"24hr flash sale: $200 off whole-home air purification"'}]},{title:"B2B Software Company",sequence:[{stage:"Problem Unaware",channel:"LinkedIn Article",message:'"The hidden cost of manual inventory management"'},{stage:"Problem Aware",channel:"Webinar",message:'"5 ways to automate your inventory in 2024"'},{stage:"Solution Aware",channel:"Case Study Email",message:'"How ABC Corp saved $50k/year with our system"'},{stage:"Your Solution Aware",channel:"Demo Call",message:'"Let me show you exactly how this works for your business"'},{stage:"Decision",channel:"Email",message:'"Start your 30-day trial today, get 3 months free"'}]}];return e.jsxs("div",{children:[e.jsx("div",{className:"sticky top-0 z-40 bg-white border-b shadow-sm",children:e.jsx("div",{className:"max-w-7xl mx-auto px-4 sm:px-6 lg:px-8",children:e.jsxs("nav",{className:"flex items-center justify-between h-16",children:[e.jsxs("div",{className:"flex items-center gap-2",children:[e.jsx(i,{href:"/workflow-builder",children:e.jsx(r,{variant:"ghost",size:"sm",className:"gap-2",children:"← Back to Builder"})}),e.jsx("span",{className:"text-sm text-gray-500",children:"|"})]}),e.jsxs("div",{className:"flex md:hidden gap-2",children:[e.jsx(i,{href:"/workflow-guide-awareness",children:e.jsxs(r,{size:"sm",variant:"outline",className:"gap-1",children:[e.jsx(u,{className:"w-4 h-4"}),"Prev"]})}),e.jsx(i,{href:"/workflow-guide-framework",children:e.jsxs(r,{size:"sm",variant:"outline",className:"gap-1",children:["Next",e.jsx(p,{className:"w-4 h-4"})]})})]}),e.jsxs("div",{className:"hidden md:flex items-center gap-2",children:[e.jsx(i,{href:"/workflow-guide-introduction",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Introduction"})}),e.jsx(i,{href:"/workflow-guide-awareness",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Awareness Stages"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx("span",{className:"text-sm font-medium text-orange-600",children:"Channel Selection"}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(i,{href:"/workflow-guide-framework",children:e.jsx(r,{variant:"ghost",size:"sm",children:"REACH Framework"})}),e.jsx(i,{href:"/workflow-guide-summary",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Summary"})})]})]})})}),e.jsx("div",{className:"max-w-5xl mx-auto p-4 sm:p-6 lg:p-8",children:e.jsxs("div",{className:"space-y-6",children:[e.jsxs(n,{className:"bg-gradient-to-r from-purple-50 to-pink-50",children:[e.jsx(l,{children:e.jsx(o,{className:"text-2xl",children:"Choosing the Right Channels"})}),e.jsxs(c,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"Each marketing channel has its strengths and weaknesses. The key is matching the right channel to the right awareness stage for maximum impact."}),e.jsx("div",{className:"bg-white/80 rounded-lg p-4",children:e.jsx("p",{className:"font-semibold text-gray-800",children:"Rule of thumb: Use broad channels for unaware audiences, targeted channels for aware audiences."})})]})]}),e.jsxs("div",{className:"space-y-4",children:[e.jsx("h3",{className:"text-xl font-semibold",children:"Channel Comparison Guide"}),x.map((s,m)=>e.jsxs(n,{className:"overflow-hidden",children:[e.jsx(l,{className:"pb-3",children:e.jsxs(o,{className:"text-lg flex items-center gap-3",children:[e.jsx("div",{className:"p-2 bg-orange-100 rounded-lg text-orange-600",children:s.icon}),s.name]})}),e.jsxs(c,{className:"space-y-3",children:[e.jsxs("div",{children:[e.jsx("span",{className:"text-sm font-medium text-gray-600",children:"Best for:"}),e.jsx("div",{className:"flex flex-wrap gap-2 mt-1",children:s.bestFor.map((a,t)=>e.jsx(d,{variant:"secondary",className:"text-xs",children:a},t))})]}),e.jsxs("div",{className:"grid md:grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-green-50 p-3 rounded-lg",children:[e.jsx("h5",{className:"font-medium text-sm mb-1 text-green-700",children:"Pros"}),e.jsx("ul",{className:"text-sm text-gray-700 space-y-1",children:s.pros.map((a,t)=>e.jsxs("li",{className:"flex items-start gap-1",children:[e.jsx("span",{className:"text-green-600 mt-0.5",children:"✓"}),a]},t))})]}),e.jsxs("div",{className:"bg-red-50 p-3 rounded-lg",children:[e.jsx("h5",{className:"font-medium text-sm mb-1 text-red-700",children:"Cons"}),e.jsx("ul",{className:"text-sm text-gray-700 space-y-1",children:s.cons.map((a,t)=>e.jsxs("li",{className:"flex items-start gap-1",children:[e.jsx("span",{className:"text-red-600 mt-0.5",children:"✗"}),a]},t))})]})]}),e.jsxs("div",{className:"grid md:grid-cols-2 gap-3",children:[e.jsxs("div",{className:"bg-blue-50 p-3 rounded-lg",children:[e.jsx("h5",{className:"font-medium text-sm mb-1",children:"Pro Tip"}),e.jsx("p",{className:"text-sm text-gray-700",children:s.tips})]}),e.jsxs("div",{className:"bg-orange-50 p-3 rounded-lg",children:[e.jsx("h5",{className:"font-medium text-sm mb-1",children:"Typical Budget"}),e.jsx("p",{className:"text-sm font-semibold text-gray-800",children:s.budget})]})]})]})]},m))]}),e.jsxs("div",{className:"space-y-4",children:[e.jsx("h3",{className:"text-xl font-semibold",children:"Multi-Channel Sequence Examples"}),g.map((s,m)=>e.jsxs(n,{children:[e.jsx(l,{children:e.jsx(o,{className:"text-lg",children:s.title})}),e.jsx(c,{children:e.jsx("div",{className:"space-y-3",children:s.sequence.map((a,t)=>e.jsxs("div",{className:"flex items-start gap-3 p-3 bg-gray-50 rounded-lg",children:[e.jsx("div",{className:"flex-shrink-0",children:e.jsx(d,{className:"text-xs",children:a.stage})}),e.jsxs("div",{className:"flex-grow",children:[e.jsx("div",{className:"font-medium text-sm",children:a.channel}),e.jsx("div",{className:"text-sm text-gray-600 italic mt-1",children:a.message})]}),t<s.sequence.length-1&&e.jsx(h,{className:"w-4 h-4 text-gray-400 flex-shrink-0 mt-2"})]},t))})})]},m))]}),e.jsxs(n,{className:"bg-yellow-50 border-yellow-200",children:[e.jsx(l,{children:e.jsxs(o,{className:"text-xl flex items-center gap-2",children:[e.jsx(j,{className:"w-6 h-6 text-yellow-600"}),"Channel Mix Strategy"]}

1)}),e.jsxs(c,{className:"space-y-3",children:[e.jsxs("div",{children:[e.jsx("h5",{className:"font-semibold mb-2",children:"The 70-20-10 Rule"}),e.jsxs("ul",{className:"space-y-2 text-gray-700",children:[e.jsxs("li",{children:[e.jsx("strong",{children:"70%"})," - Proven channels that consistently deliver results"]}),e.jsxs("li",{children:[e.jsx("strong",{children:"20%"})," - Emerging channels showing promise"]}),e.jsxs("li",{children:[e.jsx("strong",{children:"10%"})," - Experimental channels for testing"]})]})]}),e.jsx("div",{className:"pt-3 border-t",children:e.jsxs("p",{className:"text-gray-700",children:[e.jsx("strong",{children:"Remember:"})," Start with 2-3 channels maximum. Master them before adding more."]})})]})]}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4 justify-between items-center mt-8",children:[e.jsx(i,{href:"/workflow-guide-awareness",children:e.jsxs(r,{variant:"outline",size:"lg",className:"gap-2 w-full sm:w-auto",children:[e.jsx(w,{className:"w-5 h-5"}),"Back to Awareness Stages"]})}),e.jsx(i,{href:"/workflow-guide-framework",children:e.jsxs(r,{size:"lg",className:"gap-2 w-full sm:w-auto",children:["Next: REACH Framework",e.jsx(h,{className:"w-5 h-5"})]})})]})]})})]})}export{E as default};