https://boombam.app/assets/workflow-guide-awareness-D7IkugJv.js

1import{j as e,L as a,B as r,bi as g,w as u,C as t,b as l,d as n,e as i,s as d,U as p,T as j,l as m,bk as b,p as w}from"./index-CuSEeJFb.js";function N(){const h=[{stage:"Problem Unaware",percentage:"95%",icon:"😴",color:"bg-blue-100 text-blue-700",temperatureStage:"COLD",temperatureIcon:"❄️",description:"They don't know they have a problem",characteristics:["Living with the pain without realizing it","Not actively searching for solutions","Need education and awareness","Respond to entertainment and education"],channels:["Social media (organic)","Blog posts","Podcasts","YouTube videos"],contentType:"Educational, entertaining, problem-revealing",goal:"Make them realize they have a problem",example:"A homeowner doesn't realize their high energy bills are abnormal"},{stage:"Problem Aware",percentage:"3%",icon:"🤔",color:"bg-blue-100 text-blue-700",temperatureStage:"COLD",temperatureIcon:"❄️",description:"They know they have a problem but don't know solutions exist",characteristics:["Experiencing pain and aware of it","Searching for information about their problem","Open to learning about potential solutions","Using search engines to understand their issue"],channels:["Google search","YouTube tutorials","Forums","Facebook groups"],contentType:'Solution education, "how to fix" content',goal:"Introduce the concept of solutions",example:'Homeowner googling "why is my electric bill so high"'},{stage:"Solution Aware",percentage:"1%",icon:"🔍",color:"bg-yellow-100 text-yellow-700",temperatureStage:"WARM",temperatureIcon:"🔥",description:"They know solutions exist but don't know about yours",characteristics:["Actively comparing different solutions","Reading reviews and testimonials","Concerned about making the right choice","Looking for the best value"],channels:["Comparison sites","Review platforms","Targeted ads","Email marketing"],contentType:"Solution comparisons, unique benefits",goal:"Position your solution as superior",example:"Homeowner comparing different insulation companies"},{stage:"Your Solution Aware",percentage:"0.8%",icon:"🎯",color:"bg-yellow-100 text-yellow-700",temperatureStage:"WARM",temperatureIcon:"🔥",description:"They know about your solution but aren't convinced",characteristics:["Familiar with your brand and offering","Have objections or concerns","Need social proof and trust signals","Comparing you to specific competitors"],channels:["Email nurturing","Retargeting ads","Sales calls","Demo requests"],contentType:"Case studies, testimonials, demos",goal:"Build trust and handle objections",example:"Homeowner has your quote but hasn't decided"},{stage:"Decision Stage",percentage:"0.2%",icon:"💳",color:"bg-red-100 text-red-700",temperatureStage:"HOT",temperatureIcon:"🚀",description:"They're ready to buy but need a reason to act now",characteristics:["Convinced your solution is right","May be procrastinating","Looking for the best deal","Need urgency or incentive"],channels:["Direct sales","Special offers","Urgency campaigns","Phone calls"],contentType:"Limited-time offers, bonuses, guarantees",goal:"Create urgency and close the sale",example:'Homeowner ready to hire but waiting for the "right time"'}];return e.jsxs("div",{children:[e.jsx("div",{className:"sticky top-0 z-40 bg-white border-b shadow-sm",children:e.jsx("div",{className:"max-w-7xl mx-auto px-4 sm:px-6 lg:px-8",children:e.jsxs("nav",{className:"flex items-center justify-between h-16",children:[e.jsxs("div",{className:"flex items-center gap-2",children:[e.jsx(a,{href:"/workflow-builder",children:e.jsx(r,{variant:"ghost",size:"sm",className:"gap-2",children:"← Back to Builder"})}),e.jsx("span",{className:"text-sm text-gray-500",children:"|"}),e.jsx("h2",{className:"text-lg font-semibold",children:"The 5 Awareness Stages"})]}),e.jsxs("div",{className:"flex md:hidden gap-2",children:[e.jsx(a,{href:"/workflow-guide-introduction",children:e.jsxs(r,{size:"sm",variant:"outline",className:"gap-1",children:[e.jsx(g,{className:"w-4 h-4"}),"Prev"]})}),e.jsx(a,{href:"/workflow-guide-channels",children:e.jsxs(r,{size:"sm",variant:"outline",className:"gap-1",children:["Next",e.jsx(u,{className:"w-4 h-4"})]})})]}),e.jsxs("div",{className:"hidden md:flex items-center gap-2",children:[e.jsx(a,{href:"/workflow-guide-introduction",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Introduction"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx("span",{className:"text-sm font-medium text-orange-600",children:"Awareness Stages"}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(a,{href:"/workflow-guide-channels",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Channel Selection"})}),e.jsx(a,{href:"/workflow-guide-framework",children:e.jsx(r,{variant:"ghost",size:"sm",children:"REACH Framework"})}),e.jsx(a,{href:"/workflow-guide-summary",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Summary"})})]})]})})}),e.jsx("div",{className:"max-w-5xl mx-auto p-4 sm:p-6 lg:p-8",children:e.jsxs("div",{className:"space-y-6",children:[e.jsxs(t,{className:"bg-gradient-to-r from-blue-50 to-purple-50",children:[e.jsx(l,{children:e.jsx(n,{className:"text-2xl",children:"Understanding Your Audience's Journey"})}),e.jsxs(i,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"The key to effective marketing is meeting your audience where they are. Most businesses only target the 5% who are ready to buy, missing out on the 95% who could become customers with the right approach."}),e.jsx("div",{className:"bg-white/80 rounded-lg p-4",children:e.jsx("p",{className:"font-semibold text-gray-800",children:"Remember: Each stage requires different messaging, channels, and content."})})]})]}),e.jsxs(t,{className:"bg-gradient-to-r from-orange-50 to-yellow-50 border-orange-200",children:[e.jsx(l,{children:e.jsxs(n,{className:"text-xl flex items-center gap-3",children:[e.jsx("span",{className:"text-2xl",children:"🌡️"}),"The 3 Temperature Stages in Our Workflow Builder"]})}),e.jsxs(i,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"Our workflow builder organizes the 5 awareness stages into 3 temperature levels for easier campaign management:"}),e.jsxs("div",{className:"grid md:grid-cols-3 gap-4 mb-4",children:[e.jsxs("div",{className:"bg-blue-100 p-4 rounded-lg border border-blue-200",children:[e.jsxs("h4",{className:"font-bold text-blue-800 mb-2 flex items-center",children:[e.jsx("span",{className:"mr-2",children:"❄️"}),"COLD Audience"]}),e.jsx("p",{className:"text-sm text-blue-700 mb-2",children:e.jsx("strong",{children:"Problem Unaware + Problem Aware"})}),e.jsx("p",{className:"text-xs text-blue-600",children:"98% of market - Need education and awareness building"})]}),e.jsxs("div",{className:"bg-yellow-100 p-4 rounded-lg border border-yellow-200",children:[e.jsxs("h4",{className:"font-bold text-yellow-800 mb

1-2 flex items-center",children:[e.jsx("span",{className:"mr-2",children:"🔥"}),"WARM Audience"]}),e.jsx("p",{className:"text-sm text-yellow-700 mb-2",children:e.jsx("strong",{children:"Solution Aware + Your Solution Aware"})}),e.jsx("p",{className:"text-xs text-yellow-600",children:"1.8% of market - Know solutions exist, need trust building"})]}),e.jsxs("div",{className:"bg-red-100 p-4 rounded-lg border border-red-200",children:[e.jsxs("h4",{className:"font-bold text-red-800 mb-2 flex items-center",children:[e.jsx("span",{className:"mr-2",children:"🚀"}),"HOT Audience"]}),e.jsx("p",{className:"text-sm text-red-700 mb-2",children:e.jsx("strong",{children:"Decision Stage"})}),e.jsx("p",{className:"text-xs text-red-600",children:"0.2% of market - Ready to buy, need urgency and incentives"})]})]}),e.jsx("div",{className:"bg-orange-100 p-3 rounded-lg",children:e.jsxs("p",{className:"text-sm text-orange-800",children:[e.jsx("strong",{children:"💡 Workflow Builder Tip:"})," When building workflows, you'll see steps organized by these 3 temperature levels. This makes it easier to create targeted campaigns that move prospects through the entire journey."]})})]})]}),e.jsx("div",{className:"space-y-4",children:h.map((s,x)=>e.jsxs(t,{className:"overflow-hidden",children:[e.jsxs(l,{className:`${s.color} pb-3`,children:[e.jsxs("div",{className:"flex items-center justify-between",children:[e.jsxs(n,{className:"text-xl flex items-center gap-3",children:[e.jsx("span",{className:"text-3xl",children:s.icon}),e.jsxs("div",{children:[s.stage,e.jsxs("div",{className:"text-sm font-normal flex items-center gap-2 mt-1",children:[e.jsx("span",{className:"text-lg",children:s.temperatureIcon}),e.jsxs(d,{variant:"secondary",className:"text-xs px-2 py-0",children:[s.temperatureStage," Audience"]})]})]})]}),e.jsxs(d,{className:"bg-white/90 text-gray-800 text-lg px-3 py-1",children:[s.percentage," of market"]})]}),e.jsx("p",{className:"text-sm mt-2 font-medium",children:s.description})]}),e.jsxs(i,{className:"pt-6 space-y-4",children:[e.jsxs("div",{children:[e.jsxs("h4",{className:"font-semibold mb-2 flex items-center gap-2",children:[e.jsx(p,{className:"w-4 h-4"}),"Characteristics"]}),e.jsx("ul",{className:"list-disc list-inside space-y-1 text-sm text-gray-700 ml-6",children:s.characteristics.map((o,c)=>e.jsx("li",{children:o},c))})]}),e.jsxs("div",{children:[e.jsxs("h4",{className:"font-semibold mb-2 flex items-center gap-2",children:[e.jsx(j,{className:"w-4 h-4"}),"Best Channels"]}),e.jsx("div",{className:"flex flex-wrap gap-2",children:s.channels.map((o,c)=>e.jsx(d,{variant:"secondary",className:"text-xs",children:o},c))})]}),e.jsxs("div",{className:"grid md:grid-cols-2 gap-4",children:[e.jsxs("div",{className:"bg-gray-50 p-3 rounded-lg",children:[e.jsx("h5",{className:"font-medium text-sm mb-1",children:"Content Type"}),e.jsx("p",{className:"text-sm text-gray-700",children:s.contentType})]}),e.jsxs("div",{className:"bg-orange-50 p-3 rounded-lg",children:[e.jsx("h5",{className:"font-medium text-sm mb-1",children:"Primary Goal"}),e.jsx("p",{className:"text-sm text-gray-700",children:s.goal})]})]}),e.jsxs("div",{className:"bg-blue-50 p-3 rounded-lg",children:[e.jsxs("h5",{className:"font-medium text-sm mb-1 flex items-center gap-2",children:[e.jsx(m,{className:"w-4 h-4"}),"Real Example"]}),e.jsx("p",{className:"text-sm text-gray-700 italic",children:s.example})]})]})]},x))}),e.jsxs(t,{className:"bg-yellow-50 border-yellow-200",children:[e.jsx(l,{children:e.jsxs(n,{className:"text-xl flex items-center gap-2",children:[e.jsx(m,{className:"w-6 h-6 text-yellow-600"}),"Key Insights"]})}),e.jsxs(i,{className:"space-y-3",children:[e.jsxs("p",{className:"text-gray-700",children:[e.jsx("strong",{children:"Don't skip stages!"})," Trying to sell to someone who doesn't know they have a problem is like proposing on a first date."]}),e.jsxs("p",{className:"text-gray-700",children:[e.jsx("strong",{children:"Budget allocation:"})," Spend 60% on COLD (Problem Unaware), 20% on COLD (Problem Aware), 15% on WARM (Solution stages), 5% on HOT (Decision)."]}),e.jsxs("p",{className:"text-gray-700",children:[e.jsx("strong",{children:"Patience pays:"})," It takes 6-8 touches to move someone through all stages. Plan your campaigns accordingly."]})]})]}),e.jsxs(t,{className:"bg-gradient-to-r from-orange-50 to-red-50 border-orange-200",children:[e.jsx(l,{children:e.jsxs(n,{className:"text-xl flex items-center gap-2",children:[e.jsx("span",{className:"text-2xl",children:"🛠️"}),"Using This in Your Workflow Builder"]})}),e.jsxs(i,{className:"space-y-4",children:[e.jsx("p",{className:"text-gray-700",children:"When you use our drag-and-drop workflow builder, you'll see marketing steps organized by these 3 temperature levels:"}),e.jsxs("div",{className:"grid md:grid-cols-3 gap-4",children:[e.jsxs("div",{className:"bg-white p-4 rounded-lg border-2 border-blue-200",children:[e.jsxs("h4",{className:"font-bold text-blue-800 mb-2 flex items-center",children:[e.jsx("span",{className:"mr-2",children:"❄️"}),"COLD Steps"]}),e.jsxs("ul",{className:"text-sm text-blue-700 space-y-1",children:[e.jsx("li",{children:"• Facebook awareness ads"}),e.jsx("li",{children:"• Educational blog posts"}),e.jsx("li",{children:"• Problem-revealing videos"}),e.jsx("li",{children:"• Community building"})]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border-2 border-yellow-200",children:[e.jsxs("h4",{className:"font-bold text-yellow-800 mb

1-2 flex items-center",children:[e.jsx("span",{className:"mr-2",children:"🔥"}),"WARM Steps"]}),e.jsxs("ul",{className:"text-sm text-yellow-700 space-y-1",children:[e.jsx("li",{children:"• Google search ads"}),e.jsx("li",{children:"• Email nurture sequences"}),e.jsx("li",{children:"• Comparison content"}),e.jsx("li",{children:"• Testimonials & reviews"})]})]}),e.jsxs("div",{className:"bg-white p-4 rounded-lg border-2 border-red-200",children:[e.jsxs("h4",{className:"font-bold text-red-800 mb-2 flex items-center",children:[e.jsx("span",{className:"mr-2",children:"🚀"}),"HOT Steps"]}),e.jsxs("ul",{className:"text-sm text-red-700 space-y-1",children:[e.jsx("li",{children:"• Sales calls & meetings"}),e.jsx("li",{children:"• Limited-time offers"}),e.jsx("li",{children:"• SMS urgency campaigns"}),e.jsx("li",{children:"• Direct mail with offers"})]})]})]}),e.jsx("div",{className:"bg-orange-100 p-4 rounded-lg",children:e.jsxs("p",{className:"text-sm text-orange-800",children:[e.jsx("strong",{children:"💡 Pro Tip:"})," Build workflows that include all 3 temperature levels for maximum effectiveness. Start with COLD steps to build awareness, add WARM steps to nurture interest, and finish with HOT steps to close the sale."]})})]})]}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4 justify-between items-center mt-8",children:[e.jsx(a,{href:"/workflow-builder",children:e.jsxs(r,{variant:"outline",size:"lg",className:"gap-2 w-full sm:w-auto",children:[e.jsx(b,{className:"w-5 h-5"}),"Back to Workflow Builder"]})}),e.jsx(a,{href:"/workflow-guide-channels",children:e.jsxs(r,{size:"lg",className:"gap-2 w-full sm:w-auto",children:["Next: Channel Selection",e.jsx(w,{className:"w-5 h-5"})]})})]})]})})]})}export{N as default};