https://boombam.app/assets/offer-guide-urgency-IG4N-5lX.js

1import{j as e,L as a,B as r,bi as p,w as u,C as i,b as n,d as l,e as c,v as j,Z as y,bk as f,p as N,U as b,A as w}from"./index-CuSEeJFb.js";import{T as v}from"./timer-ZazLa3Az.js";import{T as k}from"./trending-down-C0n_6ywh.js";function U(){const o=[{type:"Time-Based Urgency",icon:e.jsx(v,{className:"w-5 h-5"}),description:"Limited time to take action",examples:["Offer expires Friday at midnight","48-hour flash sale","Early bird pricing ends in 7 days","Doors close in 24 hours"],psychology:"Fear of missing the opportunity",ethical:"Always honor your deadlines"},{type:"Quantity-Based Scarcity",icon:e.jsx(b,{className:"w-5 h-5"}),description:"Limited spots or inventory",examples:["Only 10 spots available","First 20 customers only","3 consulting slots left this month","Limited edition - 100 units total"],psychology:"Competition with other buyers",ethical:"Must be genuinely limited"},{type:"Price-Based Urgency",icon:e.jsx(k,{className:"w-5 h-5"}),description:"Price increases coming",examples:["Price goes up $100 next week","Lock in founder's pricing","Never this low again","Inflation adjustment coming"],psychology:"Save money by acting now",ethical:"Actually raise the price"},{type:"Bonus-Based Urgency",icon:e.jsx(w,{className:"w-5 h-5"}),description:"Extra value for fast action",examples:["First 5 buyers get bonus coaching call","Free shipping this week only","Extra module for weekend orders","Double the warranty if you order today"],psychology:"Get more by acting quickly",ethical:"Real bonuses with real value"}],d=[{rule:"Always Tell the Truth",do:'If you say "only 10 spots," have exactly 10 spots',dont:'Use fake scarcity or reset "limited time" offers',consequence:"Trust destroyed forever"},{rule:"Create Real Reasons",do:"Tie urgency to real events (cohort starting, schedule filling)",dont:"Manufacture false deadlines",consequence:"Customers feel manipulated"},{rule:"Honor Your Word",do:"Stick to deadlines even if sales are slow",dont:'Extend "final" deadlines repeatedly',consequence:"Future urgency ignored"},{rule:"Add Value, Not Pressure",do:"Reward fast action with genuine bonuses",dont:"Use high-pressure scare tactics",consequence:"Buyer's remorse and refunds"}],m=[{name:"The Deadline Stack",formula:"Deadline + Reason + Consequence + Reminder",example:"Registration closes Friday (deadline) because class starts Monday (reason). Miss this and wait 3 months for next cohort (consequence). Only 2 days left (reminder).",power:"Creates multiple reasons to act"},{name:"The Disappearing Bonus",formula:"Core Offer + Time-Sensitive Bonus + Countdown",example:"Get the course PLUS a free 1-on-1 strategy call (worth $500) if you enroll in the next 48 hours. Timer showing hours:minutes:seconds.",power:"Maintains offer integrity while creating urgency"},{name:"The Cohort Close",formula:"Group Start + Limited Seats + Social Proof",example:"Next group starts January 15th. Only 8 of 20 spots remain. Join Sarah, Mike, and 10 others already enrolled.",power:"Combines scarcity with social pressure"}],h=[{weak:`"Hurry! This won't last long!"`,strong:'"Cart closes in 47 hours. Next opening in September."',why:"Specific deadline with clear consequence"},{weak:'"Limited time offer"',strong:'"Anniversary sale: 30% off through Sunday only"',why:"Tied to real event with specific end date"},{weak:'"Almost sold out!"',strong:'"7 of 25 spots claimed in first 2 hours. Current availability: 18"',why:"Specific numbers showing real momentum"}];return e.jsxs("div",{children:[e.jsx("div",{className:"sticky top-0 z-40 bg-white border-b shadow-sm",children:e.jsx("div",{className:"max-w-7xl mx-auto px-4 sm:px-6 lg:px-8",children:e.jsxs("nav",{className:"flex items-center justify-between h-16",children:[e.jsxs("div",{className:"flex items-center gap-2",children:[e.jsx(a,{href:"/offer-creator",children:e.jsx(r,{variant:"ghost",size:"sm",className:"gap-2",children:"← Back to Offers"})}),e.jsx("span",{className:"text-sm text-gray-500",children:"|"}),e.jsx("h2",{className:"text-lg font-semibold",children:"Urgency & Scarcity"})]}),e.jsxs("div",{className:"flex md:hidden gap-2",children:[e.jsx(a,{href:"/offer-guide-risk-reversal",children:e.jsxs(r,{size:"sm",variant:"outline",className:"gap-1",children:[e.jsx(p,{className:"w-4 h-4"}),"Prev"]})}),e.jsx(a,{href:"/offer-guide-worksheet",children:e.jsxs(r,{size:"sm",variant:"outline",className:"gap-1",children:["Next",e.jsx(u,{className:"w-4 h-4"})]})})]}),e.jsxs("div",{className:"hidden md:flex items-center gap-2",children:[e.jsx(a,{href:"/offer-guide-introduction",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Introduction"})}),e.jsx(a,{href:"/offer-guide-value-stack",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Value Stack"})}),e.jsx(a,{href:"/offer-guide-pricing",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Pricing Psychology"})}),e.jsx(a,{href:"/offer-guide-risk-reversal",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Risk Reversal"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx("span",{className:"text-sm font-medium text-orange-600",children:"Urgency & Scarcity"}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(a,{href:"/offer-guide-worksheet",children:e.jsx(r,{variant:"ghost",size:"sm",children:"Worksheet"})})]})]})})}),e.jsx("div",{className:"max-w-5xl mx-auto p-4 sm:p-6 lg:p-8",children:e.jsxs("div",{className:"space-y-6",children:[e.jsxs(i,{className:"bg-gradient-to-r from-red-50 to-orange-50",children:[e.jsx(n,{children:e.jsx(l,{className:"text-2xl",children:"Create Ethical Urgency That Converts"})}),e.jsxs(c,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"People don't lack desire - they lack a reason to act NOW. Without urgency, even perfect prospects will bookmark your page and forget about you forever."}),e.jsx("div",{className:"bg-white/80 rounded-lg p-4",children:e.jsxs("p",{className:"font-semibold text-gray-800",children:[e.jsx(j,{className:"w-5 h-5 inline mr-2 text-orange-600"}),"The procrastination principle: Without a deadline, decisions get delayed indefinitely."]})})]})]}),e.jsxs("div",{className:"space-y-4",children:[e.jsx("h3",{className:"text-xl font-semibold",children:"4 Types of Ethical Urgency"}),o.map((s,t)=>e.jsxs(i,{className:"overflow-hidden",children:[e.jsxs(n,{className:"bg-gradient-to-r from-orange-50 to-red-50 pb-3",children:[e.jsxs(l,{className:"text-lg flex items-center gap-3",children:[e.jsx("div",{className:"p-2 bg-orange-100 rounded-lg text-orange-600",children:s.icon}),s.type]}),e.jsx("p",{className:"text-sm text-gray-600",children:s.description})]}),e.jsxs(c,{className:"pt-6",children:[e.jsxs("div",{className:"mb-3",children:[e.jsx("p",{className:"font-medium text-sm mb-2",children:"Examples that work:"}),e.jsx("div",{className:"grid grid-cols-1 md:grid-cols-2 gap-2",children:s.examples.map((x,g)=>e.jsxs("div",{className:"bg-gray-50 p-2 rounded text-sm",children:["• ",x]},g))})]}),e.jsxs("div",{className:"grid md:grid-cols-2 gap-3 text-sm",children:[e.jsxs("div",{className:"bg-blue-50 p-3 rounded",children:[e.jsx("strong",{children:"Psychology:"})," ",s.psychology]}),e.jsxs("div",{className:"bg-green-50 p-3 rounded",children:[e.jsx("strong",{children:"Ethical note:"})," ",s.ethical]})]})]})]},t))]}),e.jsxs(i,{className:"bg-green-50 border-green-200",children:[e.jsx(n,{children:e.jsx(l,{className:"text-xl",children:"The Ethics of Urgency"})}),e.jsxs(c,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"Urgency is powerful. 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1)}),e.jsx(a,{href:"/offer-guide-worksheet",children:e.jsxs(r,{size:"lg",className:"gap-2 w-full sm:w-auto",children:["Final Step: Create Your Offer",e.jsx(N,{className:"w-5 h-5"})]})})]})]})})]})}export{U as default};