https://boombam.app/assets/campaign-guide-timing-5fqQi9Ts.js

1import{K as j,j as e,L as a,B as i,bi as u,w as y,C as t,b as l,d as r,e as c,v as f,s as o,J as N,q as v,V as b,bk as w,p as T}from"./index-CuSEeJFb.js";import{T as S}from"./timer-ZazLa3Az.js";import{S as _}from"./sun-KW6XNC1h.js";import{C as k}from"./chart-no-axes-column-increasing-CE8VvCUt.js";/**
2 * @license lucide-react v0.453.0 - ISC
3 *
4 * This source code is licensed under the ISC license.
5 * See the LICENSE file in the root directory of this source tree.
6 */const M=j("Repeat",[["path",{d:"m17 2 4 4-4 4",key:"nntrym"}],["path",{d:"M3 11v-1a4 4 0 0 1 4-4h14",key:"84bu3i"}],["path",{d:"m7 22-4-4 4-4",key:"1wqhfi"}],["path",{d:"M21 13v1a4 4 0 0 1-4 4H3",key:"1rx37r"}]]);function A(){const m=[{principle:"Frequency",description:"How often to communicate",rule:"7 touchpoints minimum before conversion",examples:{aggressive:"Daily for 7 days (launches, flash sales)",moderate:"2-3x per week (standard campaigns)",gentle:"Weekly (long-term nurture)"}},{principle:"Duration",description:"How long the campaign runs",rule:"Match complexity to timeline",examples:{sprint:"1-2 weeks (simple offer, urgency)",standard:"4-6 weeks (multi-stage journey)",marathon:"3-6 months (complex B2B, high ticket)"}},{principle:"Spacing",description:"Time between touchpoints",rule:"Start wide, narrow as they engage",examples:{week1:"Day 1, Day 4, Day 7",week2:"Day 9, Day 11, Day 13",week3:"Day 15, 16, 17 (daily close)"}}],h=[{channel:"Email",bestDays:"Tuesday, Thursday",bestTimes:"10 AM, 2 PM, 8 PM",avoid:"Monday morning, Friday afternoon",tip:"Test your specific audience"},{channel:"Social Media",bestDays:"Wednesday, Thursday",bestTimes:"12 PM, 5 PM, 7-9 PM",avoid:"Early morning, late night",tip:"Platform specific - check insights"},{channel:"SMS",bestDays:"Tuesday-Thursday",bestTimes:"12 PM, 5-6 PM",avoid:"Before 9 AM, after 8 PM",tip:"Respect time zones"},{channel:"Direct Mail",bestDays:"Tuesday-Thursday arrival",bestTimes:"Mail Monday for Wed delivery",avoid:"Monday delivery (weekend pile)",tip:"Account for postal delays"}],x=[{type:"The Classic Nurture",timeline:"21 days",sequence:[{day:1,action:"Welcome/value content",channel:"Email"},{day:3,action:"Educational piece",channel:"Email"},{day:5,action:"Social proof",channel:"Social"},{day:8,action:"Case study",channel:"Email"},{day:10,action:"Soft pitch",channel:"Email"},{day:12,action:"Reminder",channel:"Social"},{day:15,action:"Main offer",channel:"Email"},{day:17,action:"Urgency",channel:"SMS"},{day:19,action:"Last chance",channel:"Email"},{day:21,action:"Final hour",channel:"SMS"}]},{type:"The Flash Campaign",timeline:"7 days",sequence:[{day:1,action:"Big announcement",channel:"Email + Social"},{day:2,action:"Benefits focus",channel:"Email"},{day:3,action:"Social proof blast",channel:"Social"},{day:4,action:"Address objections",channel:"Email"},{day:5,action:"48 hour warning",channel:"Email + SMS"},{day:6,action:"Tomorrow ends",channel:"All channels"},{day:7,action:"Final hours x3",channel:"Email + SMS"}]},{type:"The Long Game",timeline:"45 days",sequence:[{day:"1-7",action:"Awareness content",channel:"Blog + Social"},{day:"8-14",action:"Problem education",channel:"Email series"},{day:"15-21",action:"Solution introduction",channel:"Email + Retargeting"},{day:"22-28",action:"Case studies/proof",channel:"Email + Social"},{day:"29-35",action:"Soft offer",channel:"Email"},{day:"36-42",action:"Main campaign push",channel:"All channels"},{day:"43-45",action:"Final urgency",channel:"Email + SMS"}]}],g=[{season:"Q1 (Jan-Mar)",behavior:"New year motivation, budget resets",opportunities:"Fresh starts, transformations",avoid:"Late January (resolution fatigue)"},{season:"Q2 (Apr-Jun)",behavior:"Spring cleaning, tax refunds",opportunities:"Home improvement, upgrades",avoid:"Memorial Day weekend"},{season:"Q3 (Jul-Sep)",behavior:"Summer slowdown, back-to-school",opportunities:"Family focus, preparation",avoid:"July 4th week, Labor Day"},{season:"Q4 (Oct-Dec)",behavior:"Holiday shopping, year-end",opportunities:"Gift giving, annual deals",avoid:"Thanksgiving week"}];return e.jsxs("div",{children:[e.jsx("div",{className:"sticky top-0 z-40 bg-white border-b shadow-sm",children:e.jsx("div",{className:"max-w-7xl mx-auto px-4 sm:px-6 lg:px-8",children:e.jsxs("nav",{className:"flex items-center justify-between h-16",children:[e.jsxs("div",{className:"flex items-center gap-2",children:[e.jsx(a,{href:"/campaign-builder",children:e.jsx(i,{variant:"ghost",size:"sm",className:"gap-2",children:"← Back to Campaigns"})}),e.jsx("span",{className:"text-sm text-gray-500",children:"|"}),e.jsx("h2",{className:"text-lg font-semibold",children:"Timing & Sequence"})]}),e.jsxs("div",{className:"flex md:hidden gap-2",children:[e.jsx(a,{href:"/campaign-guide-channels",children:e.jsxs(i,{size:"sm",variant:"outline",className:"gap-1",children:[e.jsx(u,{className:"w-4 h-4"}),"Prev"]})}),e.jsx(a,{href:"/campaign-guide-worksheet",children:e.jsxs(i,{size:"sm",variant:"outline",className:"gap-1",children:["Next",e.jsx(y,{className:"w-4 h-4"})]})})]}),e.jsxs("div",{className:"hidden md:flex items-center gap-2",children:[e.jsx(a,{href:"/campaign-guide-introduction",children:e.jsx(i,{variant:"ghost",size:"sm",children:"Introduction"})}),e.jsx(a,{href:"/campaign-guide-targeting",children:e.jsx(i,{variant:"ghost",size:"sm",children:"Targeting"})}),e.jsx(a,{href:"/campaign-guide-messaging",children:e.jsx(i,{variant:"ghost",size:"sm",children:"Messaging"})}),e.jsx(a,{href:"/campaign-guide-channels",children:e.jsx(i,{variant:"ghost",size:"sm",children:"Channels"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx("span",{className:"text-sm font-medium text-orange-600",children:"Timing"}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(a,{href:"/campaign-guide-worksheet",children:e.jsx(i,{variant:"ghost",size:"sm",children:"Worksheet"})})]})]})})}),e.jsx("div",{className:"max-w-5xl mx-auto p-4 sm:p-6 lg:p-8",children:e.jsxs("div",{className:"space-y-6",children:[e.jsxs(t,{className:"bg-gradient-to-r from-orange-50 to-amber-50",children:[e.jsx(l,{children:e.jsx(r,{className:"text-2xl",children:"Master the Art of Campaign Timing"})}),e.jsxs(c,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"Timing isn't just about when to send - it's about creating a rhythm that builds momentum. The right sequence turns cold prospects into eager buyers by meeting them at each stage of their journey."}),e.jsx("div",{className:"bg-white/80 rounded-lg p-4",children:e.jsxs("p",{className:"font-semibold text-gray-800",children:[e.jsx(f,{className:"w-5 h-5 inline mr-2 text-orange-600"}),"Timing Truth: People need 7-12 touchpoints before buying. Your campaign must sustain their attention."]})})]})]}),e.jsxs(t,{children:[e.jsx(l,{children:e.jsx(r,{className:"text-xl",children:"The 3 Pillars of Campaign Timing"})}),e.jsx(c,{className:"space-y-4",children:m.map((s,n)=>e.jsxs("div",{className:"border-l-4 border-orange-500 pl-4",children:[e.jsx("h5",{className:"font-semibold mb-1",children:s.principle}),e.jsx("p",{className:"text-sm text-gray-600 mb-2",children:s.description}),e.jsxs("p",{className:"text-sm font-medium text-orange-700 mb-2",children:["Rule: ",s.rule]}),e.jsx("div",{className:"bg-gray-50 p-3 rounded-lg",children:e.jsxs("div",{className:"space-y-1 text-sm",children:[e.jsxs("p",{children:[e.jsx("strong",{children:"Aggressive:"})," ",s.examples.aggressive]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Moderate:"})," ",s.examples.moderate]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Gentle:"})," ",s.examples.gentle]})]})})]},n))})]}),e.jsxs(t,{children:[e.jsx(l,{children:e.jsxs(r,{className:"text-xl flex items-center gap-2",children:[e.jsx(S,{className:"w-6 h-6 text-blue-600"}),"Optimal Send Times by Channel"]})}),e.jsx(c,{children:e.jsx("div",{className:"space-y-4",children:h.map((s,n)=>e.jsxs("div",{className:"bg-blue-50 p-4 rounded-lg",children:[e.jsx("h5",{className:"font-semibold text-blue-700 mb-2",children:s.channel}),e.jsxs("div",{className:"grid md:grid-cols-2 gap-3 text-sm",children:[e.jsxs("div",{children:[e.jsxs("p",{children:[e.jsx("strong",{children:"Best days:"})," ",s.bestDays]}),e.jsxs("p",{children:[e.jsx("strong",{children:"Best times:"})," ",s.bestTimes]})]}),e.jsxs("div",{children:[e.jsxs("p",{children:[e.jsx("strong",{children:"Avoid:"})," ",s.avoid]}),e.jsxs("p",{className:"text-blue-600 font-medium",children:["💡 ",s.tip]})]})]})]},n))})})]}),e.jsxs("div",{className:"space-y-4",children:[e.jsx("h3",{className:"text-xl font-semibold",children:"Proven Campaign Sequences"}),x.map((s,n)=>e.jsxs(t,{className:"overflow-hidden",children:[e.jsx(l,{className:"bg-gradient-to-r from-amber-50 to-orange-50 pb-3",children:e.jsxs(r,{className:"text-lg flex items-center justify-between",children:[e.jsx("span",{children:s.type}),e.jsxs(o,{variant:"secondary",children:[e.jsx(N,{className:"w-4 h-4 mr-1"}),s.timeline]})]})}),e.jsx(c,{className:"pt-6",children:e.jsx("div",{className:"space-y-2",children:s.sequence.map((d,p)=>e.jsxs("div",{className:"flex items-center gap-3 text-sm",children:[e.jsxs(o,{variant:"outline",className:"min-w-[60px] justify-center",children:["Day ",d.day]}),e.jsx("span",{className:"flex-1",children:d.action}),e.jsx(o,{className:"bg-orange-100 text-orange-700",children:d.channel})]},p))})})]},n))]}),e.jsxs(t,{children:[e.jsx(l,{children:e.jsxs(r,{className:"text-xl flex items-center gap-2",children:[e.jsx(_,{className:"w-6 h-6 text-yellow-600"}),"Seasonal Campaign Timing"]})}),e.jsx(c,{children:e.jsx("div",{className:"grid md:grid-cols-2 gap-4",children:g.map((s,n)=>e.jsxs("div",{className:"border rounded-lg p-4",children:[e.jsx("h5",{className:"font-semibold text-orange-700 mb-2",children:s.season}),e.jsxs("div",{className:"space-y-2 text-sm",children:[e.jsxs("p",{children:[e.jsx("strong",{children:"Behavior:"})," ",s.behavior]}),e.jsxs("p",{className:"text-green-700",children:[e.jsx("strong",{children:"Opportunities:"})," ",s.opportunities]}),e.jsxs("p",{className:"text-red-700",children:[e.jsx("strong",{children:"Avoid:"})," ",s.avoid]})]})]},n))})})]}),e.jsxs(t,{className:"bg-green-50 border-green-200",children:[e.jsx(l,{children:e.jsx(r,{className:"text-xl",children:"Timing Best Practices"})}),e.jsx(c,{children:e.jsxs("div",{className:"space-y-3",children:[e.jsxs("div",{className:"flex items-start gap-3",children:[e.jsx(v,{className:"w-5 h-5 text-green-600 mt-0.5"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold",children:"Start slow, finish strong"}),e.jsx("p",{className:"text-sm text-gray-600",children:"Begin with value, increase frequency as deadline approaches"})]})]}),e.jsxs("div",{className:"flex items-start gap-3",children:[e.jsx(k,{className:"w-5 h-5 text-green-600 mt-0.5"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold",children:"Track engagement patterns"}),e.jsx("p",{className:"text-sm text-gray-600",children:"Adjust timing based on when your audience actually engages"})]})]}),e.jsxs("div",{className:"flex items-start gap-3",children:[e.jsx(M,{className:"w-5 h-5 text-green-600 mt-0.5"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold",children:"Create predictable rhythms"}),e.jsx("p",{className:"text-sm text-gray-600",children:"Train your audience to expect and look for your messages"})]})]}),e.jsxs("div",{className:"flex items-start gap-3",children:[e.jsx(b,{className:"w-5 h-5 text-green-600 mt-0.5"}),e.jsxs("div",{children:[e.jsx("p",{className:"font-semibold",children:"Build momentum"}),e.jsx("p",{className:"text-sm text-gray-600",children:"Each touchpoint should feel more valuable/urgent than the last"})]})]})]})})]}),e.jsxs(t,{className:"bg-yellow-50 border-yellow-200",children:[e.jsx(l,{children:e.jsx(r,{className:"text-xl",children:"Qu

6ick Campaign Timeline"})}),e.jsxs(c,{children:[e.jsx("p",{className:"text-gray-700 mb-3",children:"Map out your campaign timeline:"}),e.jsxs("ol",{className:"space-y-2 text-gray-700",children:[e.jsxs("li",{children:["1. ",e.jsx("strong",{children:"Campaign duration:"})," ___ days/weeks"]}),e.jsxs("li",{children:["2. ",e.jsx("strong",{children:"Total touchpoints:"})," ___ messages"]}),e.jsxs("li",{children:["3. ",e.jsx("strong",{children:"Launch day:"})," ___________"]}),e.jsxs("li",{children:["4. ",e.jsx("strong",{children:"Peak push days:"})," ___________"]}),e.jsxs("li",{children:["5. ",e.jsx("strong",{children:"Final deadline:"})," ___________"]})]}),e.jsx("p",{className:"text-sm text-gray-600 mt-3 italic",children:"Remember: Most campaigns fail from too few touchpoints, not too many."})]})]}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4 justify-between items-center mt-8",children:[e.jsx(a,{href:"/campaign-guide-channels",children:e.jsxs(i,{variant:"outline",size:"lg",className:"gap-2 w-full sm:w-auto",children:[e.jsx(w,{className:"w-5 h-5"}),"Back to Channels"]})}),e.jsx(a,{href:"/campaign-guide-worksheet",children:e.jsxs(i,{size:"lg",className:"gap-2 w-full sm:w-auto",children:["Final Step: Build Your Campaign",e.jsx(T,{className:"w-5 h-5"})]})})]})]})})]})}export{A as default};