https://boombam.app/assets/campaign-guide-channels-CjSu2Itq.js

1import{j as e,L as a,B as t,bi as u,w as N,C as c,b as r,d as m,e as o,s as d,cY as f,bk as b,p as y,Q as v,b9 as w}from"./index-CuSEeJFb.js";import{S as h}from"./share-2-BVJnd9fZ.js";import{M as x}from"./mail-Dl1RGATy.js";function S(){const g=[{channel:"Email Marketing",icon:e.jsx(x,{className:"w-5 h-5"}),cost:"$",reach:"Medium",engagement:"High",bestFor:"Nurturing, detailed info, conversions",pros:["High ROI","Owned audience","Detailed tracking","Automation"],cons:["Inbox competition","List building time","Deliverability"],metrics:["Open rate: 20-30%","Click rate: 2-5%","ROI: $42 per $1"]},{channel:"Social Media",icon:e.jsx(h,{className:"w-5 h-5"}),cost:"$$",reach:"High",engagement:"Medium",bestFor:"Awareness, engagement, community",pros:["Wide reach","Visual content","Viral potential","Real-time"],cons:["Algorithm changes","Short lifespan","Time intensive"],metrics:["Engagement: 1-3%","Reach: Varies","CTR: 0.5-2%"]},{channel:"SMS/Text",icon:e.jsx(v,{className:"w-5 h-5"}),cost:"$",reach:"Low",engagement:"Very High",bestFor:"Urgent offers, reminders, quick updates",pros:["98% open rate","Immediate","Personal","High response"],cons:["Character limits","Permission required","Can annoy"],metrics:["Open rate: 98%","Response: 45%","CTR: 19%"]},{channel:"Direct Mail",icon:e.jsx(x,{className:"w-5 h-5"}),cost:"$$$",reach:"Medium",engagement:"Medium",bestFor:"Local business, tangible offers, older demographics",pros:["Tangible","Less competition","High perceived value","Local targeting"],cons:["Expensive","Slow","Hard to track","Environmental concerns"],metrics:["Response: 4.4%","ROI varies","Retention: High"]},{channel:"Paid Ads",icon:e.jsx(w,{className:"w-5 h-5"}),cost:"$$$",reach:"Very High",engagement:"Low-Medium",bestFor:"Quick results, testing, scaling",pros:["Fast results","Precise targeting","Scalable","Measurable"],cons:["Expensive","Ad fatigue","Requires expertise","Competition"],metrics:["CTR: 2-5%","CPC: $1-3","Conv rate: 2-4%"]}],p=[{awareness:"Cold/Unaware",email:"Lead magnets",social:"Educational content",sms:"Not recommended",directMail:"Area saturation",paidAds:"Awareness campaigns"},{awareness:"Problem Aware",email:"Nurture sequences",social:"Solution content",sms:"Opt-in offers",directMail:"Targeted lists",paidAds:"Retargeting"},{awareness:"Solution Aware",email:"Case studies",social:"Social proof",sms:"Special offers",directMail:"Detailed info",paidAds:"Comparison ads"},{awareness:"Ready to Buy",email:"Offers/urgency",social:"Limited time",sms:"Last chance",directMail:"Coupons",paidAds:"Conversion focus"}],j=[{week:"Week 1",touchpoints:[{channel:"Email",action:"Educational content sent"},{channel:"Social",action:"Retargeting pixel placed"}]},{week:"Week 2",touchpoints:[{channel:"Social Ad",action:"Show testimonial to email openers"},{channel:"Direct Mail",action:"Send to engaged email list"}]},{week:"Week 3",touchpoints:[{channel:"Email",action:"Case study + offer"},{channel:"SMS",action:"Quick reminder to mail recipients"}]},{week:"Week 4",touchpoints:[{channel:"All channels",action:"Coordinated final push"},{channel:"Phone",action:"Call hot leads"}]}];return e.jsxs("div",{children:[e.jsx("div",{className:"sticky top-0 z-40 bg-white border-b shadow-sm",children:e.jsx("div",{className:"max-w-7xl mx-auto px-4 sm:px-6 lg:px-8",children:e.jsxs("nav",{className:"flex items-center justify-between h-16",children:[e.jsxs("div",{className:"flex items-center gap-2",children:[e.jsx(a,{href:"/campaign-builder",children:e.jsx(t,{variant:"ghost",size:"sm",className:"gap-2",children:"← Back to Campaigns"})}),e.jsx("span",{className:"text-sm text-gray-500",children:"|"}),e.jsx("h2",{className:"text-lg font-semibold",children:"Channel Selection"})]}),e.jsxs("div",{className:"flex md:hidden gap-2",children:[e.jsx(a,{href:"/campaign-guide-messaging",children:e.jsxs(t,{size:"sm",variant:"outline",className:"gap-1",children:[e.jsx(u,{className:"w-4 h-4"}),"Prev"]})}),e.jsx(a,{href:"/campaign-guide-timing",children:e.jsxs(t,{size:"sm",variant:"outline",className:"gap-1",children:["Next",e.jsx(N,{className:"w-4 h-4"})]})})]}),e.jsxs("div",{className:"hidden md:flex items-center gap-2",children:[e.jsx(a,{href:"/campaign-guide-introduction",children:e.jsx(t,{variant:"ghost",size:"sm",children:"Introduction"})}),e.jsx(a,{href:"/campaign-guide-targeting",children:e.jsx(t,{variant:"ghost",size:"sm",children:"Targeting"})}),e.jsx(a,{href:"/campaign-guide-messaging",children:e.jsx(t,{variant:"ghost",size:"sm",children:"Messaging"})}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx("span",{className:"text-sm font-medium text-orange-600",children:"Channels"}),e.jsx("span",{className:"text-gray-400",children:"→"}),e.jsx(a,{href:"/campaign-guide-timing",children:e.jsx(t,{variant:"ghost",size:"sm",children:"Timing"})}),e.jsx(a,{href:"/campaign-guide-worksheet",children:e.jsx(t,{variant:"ghost",size:"sm",children:"Worksheet"})})]})]})})}),e.jsx("div",{className:"max-w-6xl mx-auto p-4 sm:p-6 lg:p-8",children:e.jsxs("div",{className:"space-y-6",children:[e.jsxs(c,{className:"bg-gradient-to-r from-teal-50 to-cyan-50",children:[e.jsx(r,{children:e.jsx(m,{className:"text-2xl",children:"Choose Channels That Connect"})}),e.jsxs(o,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"Your audience has channel preferences. Meet them where they are, not where you want them to be. The best campaigns use multiple channels working together, not competing for attention."}),e.jsx("div",{className:"bg-white/80 rounded-lg p-4",children:e.jsxs("p",{className:"font-semibold text-gray-800",children:[e.jsx(h,{className:"w-5 h-5 inline mr-2 text-teal-600"}),"Channel Rule: Quality over quantity. Master 2-3 channels rather than being mediocre at 10."]})})]})]}),e.jsxs("div",{className:"space-y-4",children:[e.jsx("h3",{className:"text-xl font-semibold",children:"Channel Comparison Guide"}),g.map((s,l)=>e.jsxs(c,{className:"overflow-hidden",children:[e.jsx(r,{className:"bg-gradient-to-r from-gray-50 to-gray-100 pb-3",children:e.jsxs("div",{className:"flex items-center justify-between",children:[e.jsxs(m,{className:"text-lg flex items-center gap-3",children:[e.jsx("div",{className:"p-2 bg-teal-100 rounded-lg text-teal-600",children:s.icon}),s.channel]}),e.jsxs("div",{className:"flex gap-2",children:[e.jsxs(d,{variant:"outline",children:["Cost: ",s.cost]}),e.jsxs(d,{variant:"outline",children:["Reach: ",s.reach]}),e.jsxs(d,{variant:"outline",children:["Engagement: ",s.engagement]})]})]})}),e.jsxs(o,{className:"pt-6",children:[e.jsxs("p",{className:"text-sm text-gray-600 mb-3",children:[e.jsx("strong",{children:"Best for:"})," ",s.bestFor]}),e.jsxs("div",{className:"grid md:grid-cols-3 gap-4",children:[e.jsxs("div",{children:[e.jsx("h6",{className:"font-semibold text-green-700 mb-2",children:"Pros"}),e.jsx("ul",{className:"text-sm space-y-1",children:s.pros.map((i,n)=>e.jsxs("li",{className:"text-gray-600",children:["✓ ",i]},n))})]}),e.jsxs("div",{children:[e.jsx("h6",{className:"font-semibold text-red-700 mb-2",children:"Cons"}),e.jsx("ul",{className:"text-sm space-y-1",children:s.cons.map((i,n)=>e.jsxs("li",{className:"text-gray-600",children:["✗ ",i]},n))})]}),e.jsxs("div",{children:[e.jsx("h6",{className:"font-semibold text-blue-700 mb-2",children:"Typical Metrics"}),e.jsx("ul",{className:"text-sm space-y-1",children:s.metrics.map((i,n)=>e.jsxs("li",{className:"text-gray-600",children:["• ",i]},n))})]})]})]})]},l))]}),e.jsxs(c,{children:[e.jsx(r,{children:e.jsx(m,{className:"text-xl",children:"Match Channels to Customer Journey"})}),e.jsx(o,{children:e.jsx("div",{className:"overflow-x-auto",children:e.jsxs("table",{className:"w-full text-sm",children:[e.jsx("thead",{children:e.jsxs("tr",{className:"bg-gray-50",children:[e.jsx("th",{className:"text-left p-3 font-semibold",children:"Stage"}),e.jsx("th",{className:"text-left p-3",children:"Email"}),e.jsx("th",{className:"text-left p-3",children:"Social"}),e.jsx("th",{className:"text-left p-3",children:"SMS"}),e.jsx("th",{className:"text-left p-3",children:"Direct Mail"}),e.jsx("th",{className:"text-left p-3",children:"Paid Ads"})]})}),e.jsx("tbody",{children:p.map((s,l)=>e.jsxs("tr",{className:"border-t",children:[e.jsx("td",{className:"p-3 font-medium",children:s.awareness}),e.jsx("td",{className:"p-3 text-gray-600",children:s.email}),e.jsx("td",{className:"p-3 text-gray-600",children:s.social}),e.jsx("td",{className:"p-3 text-gray-600",children:s.sms}),e.jsx("td",{className:"p-3 text-gray-600",children:s.directMail}),e.jsx("td",{className:"p-3 text-gray-600",children:s.paidAds})]},l))})]})})})]}),e.jsxs(c,{className:"bg-green-50 border-green-200",children:[e.jsx(r,{children:e.jsx(m,{className:"text-xl",children:"Omnichannel Campaign in Action"})}),e.jsxs(o,{children:[e.jsx("p",{className:"text-gray-700 mb-4",children:"Example: Home cleaning service targeting busy professionals"}),e.jsx("div",{className:"space-y-3",children:j.map((s,l)=>e.jsxs("div",{className:"bg-white p-4 rounded-lg",children:[e.jsx("h6",{className:"font-semibold text-green-700 mb-2",children:s.week}),e.jsx("div",{className:"space-y-1",children:s.touchpoints.map((i,n)=>e.jsxs("p",{className:"text-sm text-gray-700",children:[e.jsxs("strong",{children:[i.channel,":"]})," ",i.action]}

1,n))})]},l))}),e.jsx("p",{className:"text-sm text-gray-600 italic mt-3",children:"Result: Each channel reinforces the others, creating 7-9 touchpoints before conversion"})]})]}),e.jsxs(c,{className:"bg-yellow-50 border-yellow-200",children:[e.jsx(r,{children:e.jsxs(m,{className:"text-xl flex items-center gap-2",children:[e.jsx(f,{className:"w-6 h-6 text-yellow-600"}),"Quick Channel Selection Checklist"]})}),e.jsxs(o,{children:[e.jsx("p",{className:"text-gray-700 mb-3",children:"Answer these questions to choose your channels:"}),e.jsxs("div",{className:"space-y-2",children:[e.jsxs("label",{className:"flex items-start gap-2",children:[e.jsx("input",{type:"checkbox",className:"mt-1"}),e.jsx("span",{className:"text-sm",children:"Where does my audience spend their time?"})]}),e.jsxs("label",{className:"flex items-start gap-2",children:[e.jsx("input",{type:"checkbox",className:"mt-1"}),e.jsx("span",{className:"text-sm",children:"What's my budget per channel?"})]}),e.jsxs("label",{className:"flex items-start gap-2",children:[e.jsx("input",{type:"checkbox",className:"mt-1"}),e.jsx("span",{className:"text-sm",children:"Do I have the skills/resources to execute well?"})]}),e.jsxs("label",{className:"flex items-start gap-2",children:[e.jsx("input",{type:"checkbox",className:"mt-1"}),e.jsx("span",{className:"text-sm",children:"Can I create consistent content for this channel?"})]}),e.jsxs("label",{className:"flex items-start gap-2",children:[e.jsx("input",{type:"checkbox",className:"mt-1"}),e.jsx("span",{className:"text-sm",children:"Does this channel fit my campaign timeline?"})]}),e.jsxs("label",{className:"flex items-start gap-2",children:[e.jsx("input",{type:"checkbox",className:"mt-1"}),e.jsx("span",{className:"text-sm",children:"Can I track and measure results?"})]})]}),e.jsx("p",{className:"text-sm text-gray-600 mt-3",children:"Pick 2-3 channels maximum for your first campaign. Add more only after mastering these."})]})]}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4 justify-between items-center mt-8",children:[e.jsx(a,{href:"/campaign-guide-messaging",children:e.jsxs(t,{variant:"outline",size:"lg",className:"gap-2 w-full sm:w-auto",children:[e.jsx(b,{className:"w-5 h-5"}),"Back to Messaging"]})}),e.jsx(a,{href:"/campaign-guide-timing",children:e.jsxs(t,{size:"lg",className:"gap-2 w-full sm:w-auto",children:["Next: Timing & Sequence",e.jsx(y,{className:"w-5 h-5"})]})})]})]})})]})}export{S as default};