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618<h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">United Nations Children's Fund (UNICEF) Recognizes Pixalate as a “Key Innovator” in Protecting Children’s Online Privacy in Global Compliance Case Study</span></h1></div><!--end widget-span -->
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696<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p style="font-size: 18px; text-align: center;"><em>UNICEF (</em><em><span style="color: #1e1e1e;">United Nations Children's Fund)</span></em><em> names Pixalate’s COPPA Compliance Tool as standout solution;</em><strong><em> </em></strong><em>Pixalate’s proprietary compliance risk analysis spans 13.4M+ apps across the Apple App Store, Google Play Store, and CTV platforms, including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV</em></p>
697<!--more--><p style="text-align: justify; font-size: 18px;"><span style="color: #1e1e1e; font-weight: bold;">LONDON, September 9, 2025</span><span style="color: #1e1e1e;"> – </span><a href="http://pixalate.com/" style="font-size: 14px;"><span><span style="font-size: 18px;">Pixalate</span></span></a><span style="color: #1e1e1e;">, the leading global platform for ad fraud protection, privacy, and compliance analytics, today announced that a UNICEF&nbsp;</span><span style="font-size: 18px;"><a href="https://www.unicef.org/innocenti/media/11546/file/UNICEF-Innocenti-Data-Governance-Compliance-Tech-2025.pdf" rel="noopener" target="_blank">“Compliance Tech”</a></span><span style="color: #1e1e1e;"> case study – under the </span><a href="https://www.unicef.org/innocenti/projects/good-governance-childrens-data" style="font-size: 14px;" rel="noopener" target="_blank"><span><span style="font-size: 18px;">Data Governance for Children Project</span></span></a><span style="color: #111111;"> –</span><span style="color: #1e1e1e;">&nbsp;features Pixalate’s Children’s Online Privacy Protection Act (COPPA) Compliance Tool as one of three “Innovators in Data Governance.” The case study forms part of UNICEF’s broader Compendium of Innovations in Data Governance for Children.</span></p>
698<h2 style="text-align: justify; font-size: 18px;"><span style="font-size: 20px;"><strong>
698Spotlight on Pixalate’s Children’s Online Privacy Product</strong></span></h2>
699<p style="text-align: justify; font-size: 18px;">The UNICEF Compliance Tech case study highlights how innovative solutions like Pixalate’s Tool can help advance children’s online data privacy practices and close enforcement gaps by giving regulators and industry professionals visibility into compliance risks within the digital space.</p>
700<p style="text-align: justify; font-size: 18px;"><span style="color: #444746;">"UNICEF's recognition means the world to us because it highlights a fundamental truth: children's privacy and protection can't be an afterthought in today's interconnected digital ecosystem," said Jalal Nasir, CEO of Pixalate. "Our research shows that compliance gaps aren't edge cases — they're epidemic. We're grateful UNICEF has spotlighted the tools that can help the industry do better."</span></p>
701<p style="text-align: justify; font-size: 18px;">“One of COPPA’s key policy aims is to prevent direct marketing to children without parental consent. Increased adoption of tools like Pixalate’s COPPA tool by the ad tech industry helps support this goal by encouraging industry-wide compliance," states the <span style="font-size: 18px;"><a href="https://www.unicef.org/innocenti/media/11546/file/UNICEF-Innocenti-Data-Governance-Compliance-Tech-2025.pdf" rel="noopener" target="_blank">UNICEF Compliance Tech case study</a></span>.</p>
702<p style="text-align: justify; font-size: 18px;"><strong><span style="color: #434343;">Pixalate’s COPPA Compliance Tool</span></strong></p>
703<p style="text-align: justify; font-size: 18px;"><span style="font-size: 18px;"><a href="https://www.pixalate.com/coppa-compliance-tools">Pixalate’s COPPA Compliance Tool</a></span> continuously assigns compliance risk scores, updated weekly, with reason codes to over 13.4 million mobile and CTV apps by combining human review from Pixalate’s Trust &amp; Safety Advisory Board – composed of certified educators – with AI-based processes and assessments.</p>
704<h2 style="text-align: justify; font-size: 18px;"><span style="font-size: 24px;">The Tool:</span></h2>
705<ul style="font-size: 18px;">
706<li aria-level="1">Identifies likely child-directed apps available to download from the following app stores based on the COPPA Rule’s criteria for child-directed platforms, and the Federal Trade Commission’s (FTC) guidelines (e.g., subject matter, visual features, audio, child celebrities):
707<ul style="list-style-type: circle;">
708<li aria-level="2">Apple App Store,&nbsp;</li>
709<li aria-level="2">Google Play Store, and&nbsp;</li>
710<li aria-level="2">CTV platforms, including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV.</li>
711</ul>
712</li>
713<li aria-level="1">Evaluates apps for COPPA compliance obligations, including the presence of an online notice/privacy policy, parental consent mechanisms, and location data-sharing within the digital advertising ecosystem.</li>
714<li aria-level="1">Assigns a ‘COPPA risk score’ of low, medium, high, and critical to each app, giving advertisers, agencies, and publishers significant data insights to strengthen their compliance frameworks.<br><br></li>
715</ul>
716<p style="text-align: justify; font-size: 18px;">A <a href="https://ratings.pixalate.com/rankings/app/publisher-coppa" style="font-size: 14px;"><span><span style="font-size: 18px;">free version</span></span></a> of Pixalate’s COPPA Compliance Tool is available online, allowing regulators, advertising safety and compliance researchers, educators, and parents to review apps and easily assess potential privacy risks.</p>
717<p style="font-size: 18px;"><strong>About Pixalate</strong></p>
718<p style="font-size: 18px;">Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).&nbsp; <a href="//www.pixalate.com/" style="font-size: 14px;"><span><span style="font-size: 18px;">pixalate.com</span></span></a></p>
719<p style="font-size: 18px;"><strong>Disclaimer</strong></p>
720<p style="text-align: justify; font-size: 18px;">The content of this press release–including all content set forth herein–reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry, inclusive of advertisers, advertising technology companies, developers of mobile applications, professional advisors, non-governmental entities, and regulators.&nbsp; Pixalate is sharing this press release–and opinions relating thereto–not to impugn the standing or reputation of any entity, or person, or app, but, instead, to report on Pixalate’s participation in UNICEF’s case study. Please note that any data shared via Pixalate’s COPPA Compliance Tool is grounded in Pixalate’s proprietary technology and analytics, which Pix
720alate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements or partnerships.&nbsp;</p>
721<p style="font-size: 18px;"><span style="color: #000000;">With reference to Pixalate’s COPPA Compliance Tool, please refer to Pixalate’s COPPA Compliance methodology as follows: </span><span style="font-size: 18px;"><a href="https://www.pixalate.com/coppa-compliance-tools-methodology">https://www.pixalate.com/coppa-compliance-tools-methodology</a></span><span style="color: #000000;">.</span></p></span></div><!--end widget-span -->
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1009    
1010    3 min read
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1067        </div><!--end row-->
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1072<div class="span12 widget-span widget-type-raw_jinja hns mb20 link-hover-theme" style="" data-widget-type="raw_jinja" data-x="0" data-w="12">
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1096    4 min read
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1125    
1126        
1127            
1128        
1129        <a href="https://www.pixalate.com/blog/pixalate-launches-defased-pre-bid-blocklist-a-daily-updated-list-of-apps-delisted-from-google-play-and-apple-app-store" class="">
1130            <picture>
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1134
1135                <img src="https://www.pixalate.com/hubfs/Pixalate%20Launches%20DEFASED%20Pre-Bid%20Blocklist%20A%20Daily%20Updated%20List%20of%20Apps%20Delisted%20From%20the%20Google%20Play%20and%20Apple%20App%20Stores.jpg" class="">
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1140
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1181    
1182    4 min read
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1323<div class="span4 widget-span widget-type-cell register-form" style="" data-widget-type="cell" data-x="0" data-w="4">
1324
1325<div class="row-fluid-wrapper row-depth-2 row-number-1 ">
1326<div class="row-fluid ">
1327<div class="span12 widget-span widget-type-custom_widget " style="margin-bottom: 24px" data-widget-type="custom_widget" data-x="0" data-w="12">
1328<div id="hs_cos_wrapper_module_1542675055155886" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
1329    
1330
1331
1332
1333
1334
1335
1336  
1337
1338
1339
1340<span id="hs_cos_wrapper_module_1542675055155886_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&amp;name=pixalate-logo-red-small.png" class="hs-image-widget " style="width:208px;border-width:0px;border:0px;" width="208" alt="pixalate-logo-red-small" title="pixalate-logo-red-small" srcset="https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=104&amp;name=pixalate-logo-red-small.png 104w, https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&amp;name=pixalate-logo-red-small.png 208w, https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=312&amp;name=pixalate-logo-red-small.png 312w, https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=416&amp;name=pixalate-logo-red-small.png 416w, https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=520&amp;name=pixalate-logo-red-small.png 520w, https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=624&amp;name=pixalate-logo-red-small.png 624w" sizes="(max-width: 208px) 100vw, 208px"></span></div>
1341
1342</div><!--end widget-span -->
1343</div><!--end row-->
1344</div><!--end row-wrapper -->
1345
1346<div class="row-fluid-wrapper row-depth-2 row-number-2 ">
1347<div class="row-fluid ">
1348<div class="span12 widget-span widget-type-raw_html pix-news-signup-2" style="" data-widget-type="raw_html" data-x="0" data-w="12">
1349<div class="cell-wrapper layout-widget-wrapper">
1350<span id="hs_cos_wrapper_module_1542676199826102" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><i class="fa fa-envelope-o"></i></span>
1351</div><!--end layout-widget-wrapper -->
1352</div><!--end widget-span -->
1353</div><!--end row-->
1354</div><!--end row-wrapper -->
1355
1356<div class="row-fluid-wrapper row-depth-2 row-number-3 ">
1357<div class="row-fluid ">
1358<div class="span12 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="12">
1359<div class="cell-wrapper layout-widget-wrapper">
1360<span id="hs_cos_wrapper_module_17607107728911284" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><div class="terms-privacy-check">
1361By entering your email address and clicking Subscribe, you are agreeing to our <a href="//www.pixalate.com/terms">Terms of Use</a> and <a href="//www.pixalate.com/privacypolicy">Privacy Policy</a>
1362</div></span>
1363</div><!--end layout-widget-wrapper -->
1364</div><!--end widget-span -->
1365</div><!--end row-->
1366</div><!--end row-wrapper -->
1367
1368</div><!--end widget-span -->
1369<div class="span8 widget-span widget-type-cell navigation-content" style="" data-widget-type="cell" data-x="4" data-w="8">
1370
1371<div class="row-fluid-wrapper row-depth-2 row-number-4 ">
1372<div class="row-fluid ">
1373<div class="span3 widget-span widget-type-cell products-details-container" style="" data-widget-type="cell" data-x="0" data-w="3">
1374
1375<div class="row-fluid-wrapper row-depth-2 row-number-5 ">
1376<div class="row-fluid ">
1377<div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1378<div id="hs_cos_wrapper_module_1760709840816871" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1760709840816871_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p class="title">Products</p>
1379<div class="site-links"><a href="https://www.pixalate.com/products/analytics">Analytics</a> <a href="https://www.pixalate.com/products/blocking">Blocking</a> <a href="https://www.pixalate.com/products/mrt">Media Rating Terminal</a> <a href="https://www.pixalate.com/rankings/?group=app&amp;reportId=publisherTrustIndex">Publisher Trust Indexes</a> <a href="https://www.pixalate.com/rankings/?group=app&amp;reportId=publisherTrustIndex">Seller Trust Indexes</a> <a href="https://www.pixalate.com/rankings/?group=app&amp;reportId=iotDeviceReach">IoT Device Rankings</a></div></span></div>
1380
1381   </div><!--end widget-span -->
1382    </div><!--end row-->
1383</div><!--end row-wrapper -->
1384
1385</div><!--end widget-span -->
1386<div class="span3 widget-span widget-type-cell resources-details-container" style="" data-widget-type="cell" data-x="3" data-w="3">
1387
1388<div class="row-fluid-wrapper row-depth-2 row-number-6 ">
1389<div class="row-fluid ">
1390<div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1391<div id="hs_cos_wrapper_module_1760709846736880" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1760709846736880_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p class="title">Resources</p>
1392<div class="site-links"><a href="https://blog.pixalate.com/">Blog</a> <a href="https://www.pixalate.com/press">Press</a> <a href="https://www.pixalate.com/jobs">Careers</a> <a href="https://info.pixalate.com/pixalate-leadership-team">Team</a></div></span></div>
1393
1394   </div><!--end widget-span -->
1395    </div><!--end row-->
1396</div><!--end row-wrapper -->
1397
1398</div><!--end widget-span -->
1399<div class="span3 widget-span widget-type-cell contact-details-container" style="" data-widget-type="cell" data-x="6" data-w="3">
1400
1401<div class="row-fluid-wrapper row-depth-2 row-number-7 ">
1402<div class="row-fluid ">
1403<div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1404<div id="hs_cos_wrapper_module_1760709852354889" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1760709852354889_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p class="title">Contact</p>
1405<div class="contact-details"><span class="label">Email</span>
1406<div class="value"><a href="mailto:[email protected]"> <i class="fa fa-envelope-o"></i> <span>[email protected]</span> </a></div>
1407<div class="value"><a href="mailto:[email protected]"> <i class="fa fa-envelope-o"></i> <span>[email protected]</span> </a></div>
1408</div>
1409<div class="contact-details"><span class="label">US:</span>
1410<div class="value"><a href="tel:+1%20888%20749%202528"> <i class="fa fa-phone"></i> <span>+1 888 749 2528</span> </a></div>
1411</div>
1412<div class="contact-details"><span class="label">EU:</span>
1413<div class="value"><a href="tel:+44%20(0)800%20011%202050"> <i class="fa fa-phone"></i> <span>+44 (0)800 011 2050</span> </a></div>
1414</div>
1415<div class="contact-details"><span class="label">Slack:</span>
1416<div class="value"><a href="https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email"> <span>Join ATSAPI Slack Channel</span> </a></div>
1417</div></span></div>
1418
1419   </div><!--end widget-span -->
1420    </div><!--end row-->
1421</div><!--end row-wrapper -->
1422
1423</div><!--end widget-span -->
1424<div class="span3 widget-span widget-type-cell office-details-container" style="" data-widget-type="cell" data-x="9" data-w="3">
1425
1426<div class="row-fluid-wrapper row-depth-2 row-number-8 ">
1427<div class="row-fluid ">
1428<div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1429<div id="hs_cos_wrapper_module_1760709857719898" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1760709857719898_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p class="title">Offices</p>
1430<div class="contact-details"><span class="label" style="font-weight: bold;">Global Offices</span></div>
1431<div class="contact-details address"><span class="label">US</span>
1432<div class="value"><span>1775 Greensboro Station Place, Suite 425, McLean, VA 22102</span></div>
1433</div>
1434<div class="contact-details address"><span class="label">UK</span>
1435<div class="value"><span>20 North Audley Street <br>
1435London, W1K 6WE, United Kingdom</span></div>
1436</div>
1437<div class="contact-details address"><span class="label">EU</span>
1438<div class="value"><span>10 Earlsfort Terrace <br>Dublin 2, D02 T380, Ireland</span></div>
1439</div>
1440<div class="contact-details address"><span class="label">Singapore</span>
1441<div class="value"><span>10 Anson Road, #22-02 International Plaza, Singapore 079903</span></div>
1442</div></span></div>
1443
1444   </div><!--end widget-span -->
1445    </div><!--end row-->
1446</div><!--end row-wrapper -->
1447
1448</div><!--end widget-span -->
1449</div><!--end row-->
1450</div><!--end row-wrapper -->
1451
1452</div><!--end widget-span -->
1453</div><!--end row-->
1454</div><!--end row-wrapper -->
1455
1456</div><!--end widget-span -->
1457</div><!--end row-->
1458</div><!--end row-wrapper -->
1459
1460<div class="row-fluid-wrapper row-depth-1 row-number-1 ">
1461<div class="row-fluid ">
1462<div class="span12 widget-span widget-type-cell footer-bottom-content" style="background-color: #fff;" data-widget-type="cell" data-x="0" data-w="12">
1463
1464<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
1465<div class="row-fluid ">
1466<div class="span3 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="3">
1467<div class="cell-wrapper layout-widget-wrapper">
1468<span id="hs_cos_wrapper_module_1542676532135158" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><div class="social-links v2">
1469    <a href="https://www.facebook.com/pixalate" class="btn btn-link pl-0" style="padding-left: 0">
1470        <img src="https://www.pixalate.com/hubfs/footer/icons/facebook.png" alt="facebook">
1471    </a>
1472    <a href="https://twitter.com/pixalateinc" class="btn btn-link pl-0">
1473        <img src="https://www.pixalate.com/hubfs/footer/icons/twitter-x.png" alt="x">
1474    </a>
1475    <a href="https://www.linkedin.com/company/pixalate" class="btn btn-link pl-0">
1476        <img src="https://www.pixalate.com/hubfs/footer/icons/linkedin.png" alt="linkedin">
1477    </a>
1478    <a class="btn btn-link pl-0 hs-cta-trigger-button hs-cta-trigger-button-182233497111">
1479        <img src="https://www.pixalate.com/hubfs/footer/icons/wechat.png" alt="wechat">
1480    </a>
1481    <a href="https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email" class="btn btn-link pl-0">
1482        <img src="https://www.pixalate.com/hubfs/footer/icons/slack.png" alt="slack">
1483    </a>
1484</div></span>
1485</div><!--end layout-widget-wrapper -->
1486</div><!--end widget-span -->
1487<div class="span6 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="3" data-w="6">
1488<div class="cell-wrapper layout-widget-wrapper">
1489<span id="hs_cos_wrapper_module_1542679004254543" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><div class="privacy-policy">
1490  <a href="//www.pixalate.com/terms" class="btn btn-link px-0" style="padding-left: 0">Terms of Use</a>
1491  <a href="//www.pixalate.com/privacypolicy" class="btn btn-link px-0">Privacy Policy</a>
1492  <a href="//www.pixalate.com/gdpr" class="btn btn-link px-0">GDPR Compliance</a>
1493  <a class="btn btn-link px-0 hs-cta-trigger-button hs-cta-trigger-button-197191225212">Disclaimer</a>
1494</div> </span>
1495</div><!--end layout-widget-wrapper -->
1496</div><!--end widget-span -->
1497<div class="span3 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="9" data-w="3">
1498<div class="cell-wrapper layout-widget-wrapper">
1499<span id="hs_cos_wrapper_module_17607100319731022" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><span class="copyright">Copyright © 2025 Pixalate</span></span>
1500</div><!--end layout-widget-wrapper -->
1501</div><!--end widget-span -->
1502</div><!--end row-->
1503</div><!--end row-wrapper -->
1504
1505</div><!--end widget-span -->
1506</div><!--end row-->
1507</div><!--end row-wrapper -->
1508
1509<div class="row-fluid-wrapper row-depth-1 row-number-3 ">
1510<div class="row-fluid ">
1511<div class="span12 widget-span widget-type-raw_html go-top hidden" style="" data-widget-type="raw_html" data-x="0" data-w="12">
1512<div class="cell-wrapper layout-widget-wrapper">
1513<span id="hs_cos_wrapper_module_148166711796112" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><a href="#"><span style="font-size: 12px;">Back to top</span> <i class="fa fa-angle-up"></i></a></span>
1514</div><!--end layout-widget-wrapper -->
1515</div><!--end widget-span -->
1516</div><!--end row-->
1517</div><!--end row-wrapper -->
1518
1519</div><!--end widget-span -->
1520</div><!--end row-->
1521</div><!--end row-wrapper -->
1522
1523<div class="row-fluid-wrapper row-depth-1 row-number-4 ">
1524<div class="row-fluid ">
1525<div class="span12 widget-span widget-type-custom_widget hidden" style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1526<div id="hs_cos_wrapper_module_17607100666691057" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><h1>
1527  Disclaimer
1528</h1>
1529
1530<p>
1531  Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pix
1531alate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
1532</p>
1533
1534<p>
1535  Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
1536</p></div>
1537
1538</div><!--end widget-span -->
1539</div><!--end row-->
1540</div><!--end row-wrapper -->
1541
1542<div class="row-fluid-wrapper row-depth-1 row-number-5 ">
1543<div class="row-fluid ">
1544<div class="span12 widget-span widget-type-cell office-details-container hidden" style="" data-widget-type="cell" data-x="0" data-w="12">
1545
1546<div class="row-fluid-wrapper row-depth-1 row-number-6 ">
1547<div class="row-fluid ">
1548<div class="span12 widget-span widget-type-raw_html envelope-icon" style="position: absolute; margin-top: 40px; width: 20px" data-widget-type="raw_html" data-x="0" data-w="12">
1549<div class="cell-wrapper layout-widget-wrapper">
1550<span id="hs_cos_wrapper_module_1542678153671402" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><i class="fa fa-envelope-o"></i></span>
1551</div><!--end layout-widget-wrapper -->
1552</div><!--end widget-span -->
1553</div><!--end row-->
1554</div><!--end row-wrapper -->
1555
1556<div class="row-fluid-wrapper row-depth-1 row-number-7 ">
1557<div class="row-fluid ">
1558<div class="span12 widget-span widget-type-raw_html pix-news-signup-2" style="" data-widget-type="raw_html" data-x="0" data-w="12">
1559<div class="cell-wrapper layout-widget-wrapper">
1560<span id="hs_cos_wrapper_module_1543426595171174" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"><i class="fa fa-envelope-o"></i></span>
1561</div><!--end layout-widget-wrapper -->
1562</div><!--end widget-span -->
1563</div><!--end row-->
1564</div><!--end row-wrapper -->
1565
1566<div class="row-fluid-wrapper row-depth-1 row-number-8 ">
1567<div class="row-fluid ">
1568<div class="span12 widget-span widget-type-raw_html " style="font-size: 14px; " data-widget-type="raw_html" data-x="0" data-w="12">
1569<div class="cell-wrapper layout-widget-wrapper">
1570<span id="hs_cos_wrapper_module_154341946882196" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html">*By clicking Download and entering your email address, you are agreeing to our <a href="//www.pixalate.com/terms">Terms of Use</a> and have read and acknowledge our <a href="https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf">Privacy Policy</a>.<br><br>
1571<i>Copyright © 2025&nbsp;Pixalate</i></span><i>
1572</i></div><!--end layout-widget-wrapper --><i>
1573</i></div><!--end widget-span --><i>
1574</i></div><!--end row--><i>
1575</i></div><!--end row-wrapper --><i>
1576
1577</i></div><!--end widget-span --><i>
1578</i></div><!--end row--><i>
1579</i></div><!--end row-wrapper --><i>
1580
1581</i></div><!--end widget-span --><i>
1582</i></div><!--end row--><i>
1583</i></div><!--end row-wrapper --><i>
1584</i></div><i>
1585</i></div><!--end widget-span --><i>
1586</i></div><!--end row--><i>
1587</i></div><!--end row-wrapper --><i>
1588
1589<div class="row-fluid-wrapper row-depth-1 row-number-2 ">
1590<div class="row-fluid ">
1591<div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1592<div id="hs_cos_wrapper_module_16299403203431411" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
1592<script src="https://cdn.pixalate.com/app-navigation/app-navigation.js"></script>
1592</div>
1593
1594</div><!--end widget-span -->
1595</div><!--end row-->
1596</div><!--end row-wrapper -->
1597
1598<div class="row-fluid-wrapper row-depth-1 row-number-3 ">
1599<div class="row-fluid ">
1600<div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12">
1601<div class="" data-global-widget-path="generated_global_groups/7112062063.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 ">
1602<div class="row-fluid ">
1603<div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12">
1604<div id="hs_cos_wrapper_module_1530645122649432" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><!-- act21.min.js required by all components. Please do not delete. -->
1605<script src="https://cdn2.hubspot.net/hubfs/273774/mp/act2/js/act21.min.js"></script>
1605</div>
1606
1607</div><!--end widget-span -->
1608</div><!--end row-->
1609</div><!--end row-wrapper -->
1610</div>
1611</div><!--end widget-span -->
1612</div><!--end row-->
1613</div><!--end row-wrapper -->
1614
1615<div class="row-fluid-wrapper row-depth-1 row-number-4 ">
1616<div class="row-fluid ">
1617<div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12">
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1624      <div class="subheading">The first step in ad fraud prevention.</div>
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